Seriously in Business: Brand + Design, Marketing and Business

https://whitedeer.com.au/multiplyGrab your FREE Canva repurposing system: https://whitedeer.com.au/mutiply Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them. Which meant hundreds of hours of valuable content were basically sitting there… unseen. Today I’m pulling back the curtain on what actually changed everything for me. Because spoiler: the problem wasn’t what I thought it was… and it’s probably not what you think either. If content creation feels overwhelming, messy, or inconsistent, this is going to shift everything for you. I cover: Why content isn’t actually hard (and what the real problem is) The hidden bottleneck slowing down your business Why your visuals might be costing you clients The system I built to repurpose content without overwhelm The exact results I saw after implementing it (they’re BIG) Timestamps Intro 0:00 Making content 2:25 Why does making content feel hard 4:16 Stat breaking 6:30 Insight 8:00 PSA 13:52 Wrapping up 14:39 Watch on YouTube: https://youtu.be/6oS1VXczzuE Read on the Blog: https://whitedeer.com.au/ep259/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Grab your FREE Canva repurposing system: https://whitedeer.com.au/repurpose If you’ve ever felt like you’re putting SO much effort into your content… and barely seeing results, this video is going to hit home. Because it’s not that your content isn’t good enough. It’s that you’re not fully USING it. I’m sharing the exact shift I made about 50 episodes ago with my podcast that completely changed how I approach content... and how I turned one podcast into 20+ pieces of strategic content without adding more to my workload. What we cover: Why not repurposing your content is capping your reach The “hero content” strategy that simplifies everything How to turn ONE idea into a week (or more) of content The real reason social media feels hard (and how to fix it) My Canva-based system that makes repurposing EASY Timestamps Intro 0:00 Creating for social media 1:40 Hero content 5:30 Design issues 7:40 Freebie 9:10 Walkthrough 9:45 Summary 12:30 Watch on YouTube: https://youtu.be/-7y5sQNe5NQ Read on the Blog: https://whitedeer.com.au/ep258/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_SwitchToXero Terms & Conditions apply.* Running a business isn’t just about the visible parts… the branding, marketing, and client work. Behind every growing business is a whole ecosystem of systems, numbers, and processes quietly doing the heavy lifting. In this episode, I’m pulling back the curtain on the backend of my business... and I’ve brought in a very special guest to help! My mum, Sharon Gleeson, who just happens to be an accountant with 40+ years of experience… and now my bookkeeper. We talk about how my business has evolved from designing in my bedroom to growing 500% in the last four years, what systems we use today, and the financial setup that keeps everything running smoothly. We cover: Why spreadsheets eventually stop working for growing businesses The systems I use to run my courses, coaching and design agency The biggest mistake I made with accounting software Why integrations (like Stripe, PayPal and Dubsado) matter so much How understanding your numbers helps you make better business decisions Tools mentioned: • Xero (accounting software): https://referrals.xero.com/jacquinaunton_SwitchToXero • Kartra (courses + coaching platform): https://try.kartra.com/urc3ghe3cooh • Dubsado (client management + invoicing): https://dubsado.com/?c=whitedeer • Canva (design tool): https://partner.canva.com/whitedeer Timestamps Meet my mum (and my bookkeeper) 0:00 Getting to know the guest 1:48 How my business actually works 4:50 PSA 16:00 Why switch to Xero 16:44 Wrapping up 28:30 Watch on YouTube: https://youtu.be/fA-bx14oFYI Read on the Blog: https://whitedeer.com.au/ep257/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Work with my design agency: www.whitedeer.com.au/studio If you’ve ever hired a designer and the experience went sideways… you’ll want to watch this video. Because while outsourcing design can save you time and elevate your brand, it can also go off the rails very quickly if the process isn’t handled properly. Today I’m flipping the script a little. Usually I teach you how to DIY your branding and graphics in Canva. But since my design studio currently has a few openings, I thought this was the perfect time to share the biggest mistakes I see business owners make when hiring designers. These aren’t just “client frustrations”… these are the things that can waste money, delay projects, and leave both sides feeling frustrated. Whether you hire my studio team or another designer entirely, these tips will help you get the best outcome. You’ll learn: Why hiring a designer without clarity leads to disappointing results How to make sure you hire a designer with the right skills and style The preparation every client should do before starting a project Why too many opinions can ruin a great design How to give designers feedback that actually helps Why design alone can’t fix poor business strategy If you’re thinking about outsourcing design soon, this will save you a lot of headaches 💜 Watch on YouTube: https://youtu.be/V_kVsAUa2KA Read on the Blog: https://whitedeer.com.au/ep256/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_5Systems Terms & Conditions apply.* If you’ve ever felt like your business doesn’t feel “legit” yet… this video will change that. I’m sharing 5 systems that make you look professional AND feel organised (even before you hit 100k). Looking professional isn’t just about having a beautiful logo or a polished Instagram feed. It’s about what’s happening behind the scenes of your business. If your business feels chaotic, slow-growing, or stuck in hobby mode… chances are you’re missing one (or more) of these systems. I cover: The 5 systems you need to have a professional business The 4 key questions you need to answer to clarify your offer and messaging Why backend organisation (especially finances) is the least sexy… but most powerful system How a brand identity system makes designing faster and more consistent The 5 content pillars that make showing up online easier and more strategic Timestamps Intro 0:00 Tip 1 2:00 Tip 2 4:51 PSA 6:05 Tip 3 11:56 Tip 4 13:46 Tip 5 16:51 Wrap up 19:10 Watch on YouTube: https://youtu.be/QEdm45CIg4I Read on the Blog: https://whitedeer.com.au/ep255/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You buy the beautiful Canva template. You swap the colours. You change the fonts. You tweak the elements. And somehow… it still looks off. Amateur. Messy. Not quite right. The Canva templates aren’t the problem, it’s because you haven’t been trained in design principles. I’m unpacking why Canva hacks and templates feel like the solution (because we LOVE ease and efficiency)… but why they fall flat if you don’t understand the rules behind them. And in 2026, when attention spans are shorter than ever and trust is built in milliseconds, this matters more than ever. I cover: Why templates assume you know design rules (and most business owners don’t) The 3 missing pieces: brand clarity, design fundamentals, and strategic thinking Why poor design isn’t an aesthetic problem… it’s a BUSINESS problem How attention spans + AI in 2026 are raising the trust bar One simple rule you can implement TODAY to stop ruining good templates Timestamps Intro 0:00 What you're missing 3:21 Thoughts on templates 6:00 What to look out for 11:20 PSA 14:35 Final tip 15:20 Watch on YouTube: https://youtu.be/isuH2befw24 Read on the Blog: https://whitedeer.com.au/ep254/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content.We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Instagram’s burning you out… this is your sign to explore new options.In this episode, we cover:Why LinkedIn is secretly powerful for coaches + service providers The two groups of people you should be connecting withHailey’s process for booking calls (and tracking what’s working)Profile tips to make you look professional and approachableHow to make LinkedIn work in 2 hours a weekTimestampsIntro 0:00Interview 1:16Wrap up 30:35ABOUT HAILEY:Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.CONNECT WITH HAILEY:Free Class: Attract More Clients & Profitable Partnerships Using LinkedIn: https://haileyrowe.com/linkedinFree Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroupWebsite: https://www.haileyrowe.com/Instagram: https://www.instagram.com/hailey_rowePodcast: https://anchor.fm/health-coach-nationLinkedin: https://www.linkedin.com/in/haileyr YouTube: https://www.youtube.com/haileyroweBook your free client attraction consult: https://calendly.com/haileyrowe-coach/30minWatch on YouTube: https://youtu.be/cO_g9a3gPGURead on the Blog: https://whitedeer.com.au/ep253/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience.Here’s what I cover:Why brand photo shoots matter more than you thinkDIY vs Pro: which route is right for your stage of bizHow I chose my photographer (and why I travelled!)Outfit planning tips and why brand colours matterThe posing cheat sheet I created for my shootSpotify Photoshoot Playlist: https://open.spotify.com/playlist/1UjWSHNzEVFxcwVrJe1PbA?si=fe0dc23808bf40b4TimestampsIntro 0:00About photoshoots 0:51First steps 4:20Style of photos 10:45Photoshoot prep 12:29Props 18:20Shots you need 20:20Food for thought 26:07Watch on YouTube: https://youtu.be/8FIHxQwj6MARead on the Blog: https://whitedeer.com.au/ep252/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassOne of the biggest questions new business owners face is this:Should I outsource my design or learn to do it myself?I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce my signature framework that helps you strike the perfect balance between doing it yourself and hiring a pro.Whether you’re just starting or looking to scale, this will help you feel clear, confident and in control of your brand.What you'll learn:Why design is no longer just a logo and a flyerThe hidden costs of outsourcing your graphicsWhy DIYing without strategy can hurt your brandThe 3-part Design Autonomy System and how to apply itThe one design decision that saves my students thousandsTimestampsIntro 0:00Options You Have 2:51Layer 1 5:31Layer 2 11:41Layer 3 14:25Wrapping up 17:00PSA 19:58Bonus tip 20:40Watch on YouTube: https://youtu.be/hOYho_NLPM4Read on the Blog: https://whitedeer.com.au/ep251/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

DIY Design my Biz Course 👉 www.whitedeer.com.au/diydmbAI might be everywhere right now, but it’s not yet the magical designer that spits out perfect branded designs the moment you ask it. However… there are incredibly practical ways to use AI that will save you time, help you create better design outcomes, support your clarity and build confidence as you design.I share FIVE ways on how I use AI strategically, from getting clarity on your audience, to brainstorming inspiration, to reviewing your final design for improvements.Whether you’re AI-curious or AI-conflicted, these are ideas you can start using this week.What You’ll LearnHow AI can help you get clarity on your target audience before designUsing AI in the visioning & brainstorming stageHow to use AI to generate smart prompts for Pinterest & CanvaWays to use AI for logo concepting & brand elementsHow to get AI to give feedback on your actual design workAnd stay until the end… because I share my favorite AI hack that will change how you design forever.TimestampsIntro 0:00Clarity 1:40Brainstorming 3:20Logo 5:48Elements 7:58Feedback 8:56PSA 9:58Watch on YouTube: https://youtu.be/UINOecvmgrARead on the Blog: https://whitedeer.com.au/ep250/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassMost business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them without hurting your brand integrity.In this podcast, I’m walking you through exactly what branding rules are, why consistency matters more than you realise, and how to decide whether to follow the rule tightly or bend it a little. Stick around because I’ll share a simple test you can use every time you’re unsure.Key Takeaways:What branding rules actually are, and why they matter even for DIYersThe 4 core parts of your brand: your logo, colours, fonts and brand elementsWhy inconsistent visuals erode trust, recognition and salesWhen it’s okay to “break” a rule (and how to do it without confusion)A simple 2‑step test to decide whether to stick to your brand rulesTimestampsIntro 0:004 main things in your brand 1:20Stay consistent 3:07Consistency issues with web & email 5:15Collaborations 8:55PSA 9:30When to break the rules 10:10Watch on YouTube: https://youtu.be/ZyIcj9hAXsURead on the Blog: https://whitedeer.com.au/ep249/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass90% of business owners tell me the SAME thing... design feels hard, slow and draining. You know you should post. You know you have ideas… but the minute you open Canva, your brain shuts down. Colors. Fonts. Layouts. Decision after decision. And then you don’t post at all.In this episode, I’m showing you how to make DESIGNING POSTS feel easy again. Not perfect. Not award‑winning. Just clear, consistent and fast. And I’m sharing where design is stealing your time, and how to get it back.What you’ll learn in this episode:Why decision fatigue is killing your design flowHow to stop STARTING FROM SCRATCH each timeThe power of using templates (even ones you already made)How hierarchy and less text make your graphics betterA simple brand style guide hack to make design faster foreverTimestampsIntro 0:00Decision fatigue 1:12Template advice 3:15Hierarchy 4:30Just post it 5:20PSA 7:30Watch on YouTube: https://youtu.be/DspjBYLQeXARead on the Blog: https://whitedeer.com.au/ep248/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassIn today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not clever enough. But there’s another way. What if you started noticing your progress... even the tiny things? What if you gave yourself permission to be exactly where you are and STILL grow? This episode is a gentle reminder that your effort matters, your progress counts, even when it doesn’t feel perfect.What you’ll learn in this episode:Why showing up, even when you don’t feel ready, is a huge winHow allowing your brand to evolve is part of your growthWhy you’re improving more than you realiseThe mindset shift that turns “failure” into feedbackOne simple reframe to help you stop beating yourself up after posting or launchingTimestampsIntro 0:00Show up 3:12Evolve 4:44Improving 6:56Learning 9:49PSA 11:47Watch on YouTube: https://youtu.be/J02NPNGSQjMRead on the Blog: https://whitedeer.com.au/ep247/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it).We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over time” changed everything, and how she built a team and systems to create space, ease, and growth.Key TakeawaysSpacious business = respect for life + room to thinkLeave behind hourly-rate thinking and instead charging for the transformation/value you deliverTeam + systems = the secret sauceStart manual, build systems laterRural isn’t a disadvantage, it's a strength... making it a space rich with opportunity if you lean into itTimestampsIntro 0:00Interview 1:32Wrap up 32:36ABOUT TORI:Tori Kopke is a business coach and strategist who helps rural and regional women build profitable, sustainable and spacious businesses that fit around the realities of small-town life. Based on the family farm in the Wheatbelt of Western Australia, she’s grown a multi six-figure coaching practice between school runs, harvest, power outages and everything regional life throws her way.As the founder of The Regional Experts Mastermind, Tori supports women to grow their businesses to six figures and beyond through strategy, systems and marketing. She believes rural women are some of the most capable, resilient leaders in business — they just need the right strategy and support to step into their next level.CONNECT WITH GUEST:Website: https://www.theregionalexperts.comInstagram: https://www.instagram.com/tori.kopke/Watch on YouTube: https://youtu.be/7xKCwPatY4YRead on the Blog: https://whitedeer.com.au/ep246/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassYou might have all the Canva skills or templates in the world, but if you’re designing from a place of doubt… well, those graphics won’t sing. I’m talking about the real behind‑the‑scenes thing that determines whether your brand looks polished, cohesive and like a brand people want to buy from.You’ll learn:Why confidence is MORE important than fancy templates or perfect fonts when you’re building your brandThe three-step “Confidence Loop” that will transform how you create: Clarity → Design → PublishWhy clarity (purpose, audience, intention) before designing saves you time, overwhelm and second‑guessingHow to shift from overthinking to doing Why feedback (even from yourself, friends or early clients) is gold If you’ve ever felt stuck in Canva, or too nervous to post because it’s “not perfect yet”, this episode is for you.TimestampsIntro 0:00The confidence loop 1:25Find clarity 2:50Publish your designs 4:05PSA 7:35Watch on YouTube: https://youtu.be/Rg5U9emXsaIRead on the Blog: https://whitedeer.com.au/ep245/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassOr learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limitedEver scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clientsI’ll walk you through how to uncover your brand’s “vibe words”, what they mean for your colours, fonts and layout, and why your graphics should never try to please everyone.You’ll learn:The real reason your graphics might be falling flatHow to define 3–5 core emotions your brand should expressWhat your colour palette and fonts are secretly saying to your audienceHow to attract the right people and repel the wrong ones with intentional designA key mindset shift that’ll make every graphic you create so much easierTimestampsIntro 0:00Design with emotion 1:15Consider your audience's feelings 2:23Colours to consider 2:54Tip 1 5:32Tip 2 6:23Tip 3 7:15Tip 4 7:54PSA 9:33Watch on YouTube: https://youtu.be/v7sRiledj-kRead on the Blog: https://whitedeer.com.au/ep244/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclassIf you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book.What you’ll learn:Why adding “more” design can make your brand look cheaperWhat the “Science of Simplicity” isThe #1 principle to apply insteadHow to use size contrast to immediately improve your graphicsWhat to strip back in your design (fonts, colours, effects, and more)TimestampsIntro 0:00Making everything simple 2:30Thoughts on hierarchy 3:19Don't use too many fonts 6:00Don't use too many effects 6:26Final thoughts 8:34PSA 9:17Watch on YouTube: https://youtu.be/CCA3QQbAsWwRead on the Blog: https://whitedeer.com.au/ep243/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too.Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you.What you’ll learn:Why your business model should start with “What does your niche want?” The trap of low‑ticket courses vs the power of high‑ticket offersThe “trash - trim - transfer” framework: how to reclaim time and scale your businessHow to map your energetics + lifestyle to your business modelBoundary setting, rhythms and the beautiful reality of working 25 hours a week on purposeTimestampsIntro 0:00Interview 2:05Wrap-up 41:27ABOUT SHAY:Shay is the Co-Founder and COO of Bucketlist Bombshells, a purpose-driven business coaching company that empowers women to build successful service-based online businesses – specifically in graphic design, branding & website design, digital & content marketing, social media management, public relations, and business operations. Originally from Vancouver Island, Canada, Shay’s holistic business coaching style blends her expertise in sales, operations, and financial management with a compassionate focus on mindset development. Over the past 10 years, she has helped grow Bucketlist Bombshells to generate over $6 million in revenue and serve over 10,000 women worldwide, achieving recognition in Forbes, BBC and CNBC. When she’s not coaching women inside their business programs Bucketlist Bombshells Launch Camp™, She’s Fully Booked® and Scale With Purpose Mastermind™, you can find her co-hosting their top-charting podcast, The Freedom Filled Life™ Podcast, inspiring entrepreneurial women. Shay now enjoys a balanced life with a part-time 4-day workweek, allowing her to travel, pursue her hobbies, and focus on her personal wellness!CONNECT WITH SHAY:Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/seriouslyinbusinessGet booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybookedHit 6 figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermindTune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/Connect with Shay directly in the DMs here: https://www.instagram.com/bucketlistbombshells/Watch on YouTube: https://youtu.be/DxQeWzmH_nQRead on the Blog: https://whitedeer.com.au/ep242/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubI chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.What we cover:Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.The truth about rebranding: why it doesn’t always happen, even when you know designThe value of external eyes and accountabilityStrategic systems in Canva to save timeJessica’s tips for getting startedTimestampsIntro 0:00Interview 3:00Wrap up 26:00GET IN TOUCH WITH JESSICA:Free Website Audit: https://jessicahainesdesign.com/website-audit-checklistWebsite: https://jessicahainesdesign.comFree Facebook Group: https://jessicahainesdesign.com/facebookInstagram: https://www.instagram.com/jessicahainesdesignABOUT JESSICA:Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.Watch on YouTube: https://youtu.be/EkyHfwRlIbYRead on the Blog: https://whitedeer.com.au/ep241/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubToday I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.Key Takeaways:How they transformed raw membership‑statistic data into a visually compelling carousel The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful resultsThe results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel postWhy templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)The value of ongoing support, feedback and community in the ClubTimestamps:Intro 0:00Interview 2:06Wrap up 26:25Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun. Follow Vickie and Chloe on @the.movement.perspectiveWatch on YouTube: https://youtu.be/GdxJI8YKFTARead on the Blog: https://whitedeer.com.au/ep240/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/clubToday I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there. It’s time to make them matter.Key Takeaways:Your brand visuals are doing more than “looking nice”That feeling of “something’s off” usually means there’s a misalignment between how you show up and how your visuals make you feelA rebrand isn’t always massive, but sometimes you do need to go full‑tilt if the old colours, graphics, templates no longer serveWhy you should build systems & templates (for social, podcasts, lead magnets, courses) once, reuse them oftenHow having support (a coach, design team, community) means you don’t get stuck mid‑carousel or mid‑templateYour Facebook (or community) space isn’t just an “offer platform”...it’s building relationshipsTimestampsIntro 0:00Interview 2:13Wrap Up 24:58Sarah is a Facebook group strategist and business coach for Christian women. She helps them start, grow and monetize their Facebook groups so they can grow their online businesses with more peace and less overwhelm.Connect with Sarah in my Facebook Group: https://sarahbeisel.com/communityGrab my free guide - 100 Conversation Starters for Facebook Groups: https://offers.sarahbeisel.com/conversationstartersJoin the Group Growth Club: https://offers.sarahbeisel.com/clubWatch on YouTube: https://youtu.be/zMW_bD2Ba-YRead on the Blog: https://whitedeer.com.au/ep239/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.Whether you’re prepping for your first VA or trying to grow your team with intention, this episode will help you step into your leadership role with clarity and confidence.We chat:Why defining your own role is step one before hiring anyoneWhat mindset shift helps small business owners become strong leadersHow to attract the right candidates (and avoid hiring from overwhelm)The difference between delegation and micromanagementWhat to do if a hire isn’t working out, and how to handle it with integrityTimestampsIntro 0:00Interview 1:58Wrap up 41:28About Ash Battye and Emerald HQAt Emerald HQ, we support women in business to build teams that actually work - the kind where people share your values, take ownership, and grow with the business. We focus on hiring the right people the first time, HR admin that sets you up for long-term success, leadership support that helps you step out of being the employee and into your role as leader of your business, and defining and embedding culture that attracts and keeps the right people. Everything we do is real-world, people-first, practical, and built for small businesses. Founded by Ash, Chief Hiring Nerd and Hiring & Leadership Partner, our work combines clarity, culture, and confidence to create trusted teams and sustainable success. At Emerald HQ, our focus is ultimately on supporting women to build with intention a business they enjoy and life they love, whatever success looks like for them.Connect with Ash:https://www.instagram.com/emeraldhqau/https://www.linkedin.com/in/ashleighbattye/ Step into your role as leader of your business and join the Emerald Leaders Lounge as a founding member for just $79 per month - https://www.emeraldhq.com.au/emerald-leaders-loungeWatch on YouTube: https://youtu.be/im279J3cqV8Read on the Blog: https://whitedeer.com.au/ep238/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever opened Canva and immediately wanted to close your laptop again? Maybe it’s the 47 unnamed files…Or that logo you swear you uploaded but can’t find anywhere…Or just the time-suck of starting from scratch every single time.In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.Here’s what you’ll learn:Why your Canva chaos isn’t about the app 5 must-do steps to organise your Canva for goodHow naming files and using folders can literally save you hoursThe sneaky search feature inside Canva most people don’t useWhy your Brand Kit is the key to consistency (even if it’s not perfect yet!)💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨Get your free ticket: https://www.whitedeer.com.au/canvashortcutOr join me in person: https://www.whitedeer.com.au/unboxedTry Canva Pro 👉 https://partner.canva.com/whitedeerTimestampsIntro 0:00Tip 1 4:53Tip 2 6:56Tip 3 9:24Tip 4 11:17Tip 5 12:36Wrapping up 14:29Watch on YouTube: https://youtu.be/ddbOUBt6PA4Read on the Blog: https://whitedeer.com.au/ep237/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If Canva could talk, it would probably throw some serious sass your way...In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.From version 87 logos to Untitled 45 file names, I’m walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.Here’s what you’ll learn:Why chaotic Canva files signal deeper biz issuesThe importance of your Brand Kit (and how to finally set it up)How inconsistent colours + fonts destroy trustWhen to stop tweaking designs and JUST POST IT 💜Why Canva is a mirror, not the problem💜 Ready to finally make Canva your shortcut, not your stress? Join me for The Canva Shortcut: Canva Made Simple for Busy Business Owners: a 2-hour live virtual workshop happening Nov 10! 🎨Get your free ticket: https://www.whitedeer.com.au/canvashortcutOr join me in person: https://www.whitedeer.com.au/unboxedTimestampsIntro 0:00Tip 1 2:46Tip 2 6:53Tip 3 10:10PSA 11:52Watch on YouTube: https://youtu.be/BiqiQCmls74Read on the Blog: https://whitedeer.com.au/ep236/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.Key TakeawaysPerfectionism: Why chasing “perfect” stops you from ever showing up Comparison: The sneaky way comparing yourself to others paralyzes creativity (and what to do instead)Fear of Visibility: Why you might avoid showing up, and how stepping into the spotlight is a muscle you can growBonus: You are creative even if you don’t feel like itGet your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclassTimestampsIntro 0:00Tip 1 2:30Tip 2 6:04Tip 3 9:23Bonus Tip 12:26Extra things you should know 14:22Wrapping up 17:36Watch on YouTube: https://youtu.be/O8DLs_YdE8ERead on the Blog: https://whitedeer.com.au/ep235/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love this episode.We discuss:How your morning routine is non-negotiableUsing storytelling to build trust, curiosity, and emotional connectionHow to convert a bland summary into a compelling storyStarting lessons with a story, whether in emails, social media, workshops, or pages on your websiteABOUT TRANG:Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang’s lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she’s not on stage or coaching others, you’ll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!CONNECT WITH TRANG:Instagram: https://www.instagram.com/trang_nova/LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/Website: https://www.trangnova.comPodcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37Email: [email protected] on YouTube: https://youtu.be/Q8DjUze63IARead on the Blog: https://whitedeer.com.au/ep234/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming.In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.What we’re covering:Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionlessIngredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean intoIngredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scrollIngredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn outHow to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted priceBundles that Benefit has expired...BUT, since you’re here I’m going to give you a sneak code for $400 off my templates. Just use the code TEMPLATETREAT at the checkout: https://www.whitedeer.com.au/30dayOr, if you’d like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30dayTimestampsIntro 0:00PSA 2:08Ingredient #1 4:47Ingredient #2 5:18Content Pillar #1 5:39Content Pillar #2 7:04Content Pillar #3 7:52Content Pillar #4 8:46Content Pillar #5 9:24Ingredient # 12:45Wrap up 13:50Watch on YouTube: https://youtu.be/5UXvF86rkGARead on the Blog: https://whitedeer.com.au/ep233/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot.If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you.What I share in this episode:The heart (and chaos) behind building our family homeHow I finally re-recorded my 6-year-old course... and why I almost didn’tWhat winning an award taught me about worthinessHosting my first retreat (with baby + exhaustion!)Finally hitting 10k on Instagram after YEARS of showing upWhy delegation is the secret in this seasonTimestampsIntro 0:00House build 1:37DIY Course 4:17Business Award 10:19Retreat 16:20Instagram 18:30Watch on YouTube: https://youtu.be/0SVK0dIwXQARead on the Blog: https://whitedeer.com.au/ep232WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered what’s really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I’m sharing the top five.From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed with practical fixes you can apply today.Inside you’ll learn:Why consistency is the #1 thing your Instagram is probably missingHow fonts tell a story (and what yours are currently saying)The post size and shape that actually gets seenHow to use hierarchy so people don’t skip your contentWhy showing up branded (even in reels) builds trust fastIf your Instagram has felt a little “off” lately, this episode is going to be an eye opener!Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Consistency 1:44Fonts 5:49Size & Shape Matter 7:28Hierarchy 9:27Not Enough Brand Focus 10:54Wrap Up 12:34Watch on YouTube: https://youtu.be/7MRi3d4ntPYRead on the Blog: https://whitedeer.com.au/ep231/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one.In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed (or flop), and why YOU already have a million-dollar course idea inside you.Here’s what we cover:Sara’s story from “golden cage” yachting life to online coaching freedomWhy online courses are still thriving in 2025 (if done right)How to figure out your course idea when you feel “not expert enough”The biggest reason most online courses fail (and how to avoid it)Pricing and mindset tips to sell with confidenceListen in to get inspired and finally take action on that course idea you’ve been sitting on!ABOUT SARA VEZENSEK:Sara Vezensek grew up in Slovenia, a place where the luxury yacht world wasn’t even something people believed was real outside of movies. But by her early 20s, she was living it: working as a private chef on superyachts, flying private, managing million-dollar deals, and earning $10K/month. From the outside, it looked like a dream. But on the inside, she felt trapped, constantly on call, and completely disconnected from her own freedom and purpose. Now, she’s an online business coach and mentor who helps ambitious women turn their lived experience into profitable, freedom-based businesses. Sara is known for helping her clients package their brilliance into high-impact offers, shift their money mindset, and finally stop trading time for money. She’s bold, real, and passionate about showing women how to build a business that actually supports the life they want.CONNECT WITH SARA:Website: www.saravezcoach.comFREE offers: https://sara-vezensek.mykajabi.com/freedownloadshereInstagram: https://www.instagram.com/saravezensek/Intro 0:00Interview 1:18Wrap Up 42:08Watch on YouTube: https://youtu.be/R5dHVO7fRnkRead on the Blog: http://whitedeer.com.au/ep230/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about. In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes your graphics cohesive, and saves you HOURS of time and overwhelm in Canva.Key Takeaways:Fonts, colours, elements create cohesionBuild an at‑a‑glance brand style guide or “mini style guide” as a referenceTemplates ≠ random pretty thingsCanva Pro’s Brand Kit is your bestieA properly built design suite can slash your design time from an hour to five‑ten minutes per post.Want help building your own Design Suite? Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Recapping the Build Brand Method 1:13Design Suite 2:49Graphics Examples 4:21Questions to ask 7:56PSA 11:19Wrapping up 12:18Watch on YouTube: https://youtu.be/u7lJiYnVGrERead on the Blog: https://whitedeer.com.au/ep229/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job.In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.What You’ll Learn:Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properlyGet your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclassIntro 0:00Business Award Story 1:27Tip 1 3:55Tip 2 5:25Tip 3 6:55Tip 4 8:07PSA 10:11Tip 5 10:52Tip 6 11:07Tip 7 11:42Tip 8 11:57Watch on YouTube: https://youtu.be/LvAdNyigY-gRead on the Blog: https://whitedeer.com.au/ep228/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Inconsistent fonts. Off-brand colours. Visuals that feel “meh.” Sound familiar? It’s not just a design issue, it’s a TRUST issue.This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional.Inside this episode, I’ll show you:The 3 design decisions more important than a logoWhy fonts reflect personality (and how to choose the right ones)How colour combos create connection and consistencyThe difference between polished DIY vs Canva clutterThe bonus element that pulls your whole brand togetherGet your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Your identity toolkit 1:12Fonts 2:16Colours 4:35Bonus tip 9:21Wrap up 10:21Watch on YouTube: https://youtu.be/JQTDHvFvn98Read on the Blog: https://whitedeer.com.au/ep227/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever opened Pinterest for brand inspiration and ended up lost in a rabbit hole of pretty-but-useless pins… you’re not alone.In this episode (Part 2 of my Build Brand Method series), I’m showing you exactly how to use Pinterest strategically to create a mood board that actually helps you design your brand.Whether you’ve never thought of using Pinterest for branding OR you’ve tried but felt overwhelmed, I’ll walk you through:The 3 biggest mistakes people make when pinning for brand inspirationSearch terms that will give you way better resultsHow to spot patterns that will clarify your brand’s colours, fonts, and styleWhy “vibe” images aren’t enough (and what to pin instead)How to use AI tools to spark even more inspirationPLUS, I’m sharing a free masterclass to help you design a brand that actually reflects your expertise and attracts your dream audience.Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Unlock your aesthetic 1:56Pinterest isn't enough 2:33Mistake 1 4:32Mistake 2 5:34Mistake 3 6:34Let me help you 8:34Bonus tip 9:48Watch on YouTube: https://youtu.be/VSPF2pYjxhIRead on the Blog: https://whitedeer.com.au/ep226/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve been feeling like your brand is “fine” but not WOW… chances are, you’re missing this step.Today I’m kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that’s magnetic, consistent, and actually works for your business.Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don’t convert.In this episode, we cover:The first (and most important) step in building a premium brandWhy starting here will make every design decision easierHow this step helps you attract clients who actually want to pay youThe biggest mistake business owners make when DIYing their brandingWhat’s coming next in the Build Brand ModelGet your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Build Brand Method 1:17Wow Model 4:50Things to think about 10:30PSA 12:15Watch on YouTube: https://youtu.be/ZgZsQ5XSGf0Read on the Blog: https://whitedeer.com.au/ep225/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered if your gorgeous website and emails are missing the mark for millions of people with vision or hearing differences? In this guest podcast episode, Erin Perkins, deafblind accessibility educator and CEO of Mabely Q, joins me to share how small changes can create massive inclusivity in your business and boost trust, engagement & retention.Key TakeawaysAccessibility isn’t just a checkboxSimple, non-overwhelming steps you can start TODAYReal insight into what’s actually working (and what isn’t) for people with vision/hearing lossTools and tips that you can implement right nowABOUT ERIN:Erin Perkins is the CEO of Mabely Q and a deafblind accessibility educator. With limited vision and hearing (she uses a cochlear implant and hearing aid), Erin brings lived experience to her work. After years of collaborating with coaches and creative entrepreneurs, she realized how little most people understood about accessibility—especially digital accessibility. Today, she helps businesses make their content and platforms more inclusive to build trust, increase engagement, and drive retention. Erin believes accessibility isn’t a checkbox—it’s a business growth strategy."CONNECT WITH ERIN:Website: www.mabelyq.comInstagram: https://www.instagram.com/mabely_qLinkedIn: https://www.linkedin.com/in/erineperkinsAsk Erin Anything: https://www.eventbrite.com/e/1253906150049?aff=oddtdtcreatorWatch on YouTube: https://youtu.be/gcx_vbUdXdsRead on the Blog: https://whitedeer.com.au/ep224/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different. In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.Marketing today requires more platforms, more content, and more connectionCanva raised the bar, so your design strategy must be sharper than everPeople crave real community and connection with YOU, not a faceless businessConsistency builds brand recognisability and trustYou don’t need to do more, just get smarter with repurposing and designIntro 0:00Looking back 1:12What's changing 5:46Comparing then to now 11:00Tips to take away 15:49Wrapping up 17:11Watch on YouTube: https://youtu.be/vpJ39Fz--LwRead on the Blog: https://whitedeer.com.au/ep223/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Running a business that feels good and gives you freedom doesn't just happen by accident. In this behind-the-scenes episode, I chat candidly with my biz bestie Hazal (marketing coach extraordinaire) about how we're using this mid-year moment to reset, reflect, and intentionally map out our next big moves...including our first ever Escape & Expand Retreat!From juggling business with kids to globe-trotting while working part-time, we share what they're letting go of, how they're expanding, and why it's so important to stop, reflect, and dream bigger no matter what season you're in.In this episode:Why doing a mid-year reset can be a game-changer for your businessWhat Jacqui's focusing on right now (and how she's rewriting her signature course)How Hazal is leaning into leadership and audacity in her next business chapterThe real reason success doesn't always mean "more, more, more"All the juicy details on the Escape & Expand Retreat in DaylesfordJoin the Escape & Expand Retreat: https://escapeandexpand.my.canva.site/retreatABOUT GUEST:Hazal is a marketing genius turned powerhouse coachfor brilliant women who feel like they're blending in when they were born to stand out. With over a decade of experience in corporate marketing, including supporting multi-billion-dollar businesses, Hazal founded Hey Hazal and created The Self-Makers Mastermind, the home for talented entrepreneurs who want to own their brilliance, carve out their unique edge, and build a sales system that positions them as the leader they were meant to be.Inside her mastermind, Hazal’s clients aren’t just growing their businesses, they’re booking out offers months in advance, creating offers that sell themselves, 13x’ing their revenue, and building businesses that feel FUN to run. She's also the host of the top-charting Self-Makers Podcast, where she reminds you: You don’t need to change who you are to be seen as the absolute best at what you do.CONNECT WITH GUEST:https://www.instagram.com/hey.hazal/Watch on YouTube: https://youtu.be/uqyVgJyG74sRead on the Blog: https://whitedeer.com.au/ep222/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

This episode is a little different... in the best way. I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.Here’s what I answer:What to do when you hit a creative rut (and why boundaries can spark creativity)My favourite new Canva feature (it’s a game-changer for planning!)Do I think design or messaging is more important?How motherhood made me outsource and grow my bizIs my home aesthetic like my brand? Nope.What I’d do differently if starting my biz againWatch on YouTube: https://youtu.be/SwtSTXXm1p4Read on the Blog: https://whitedeer.com.au/ep221/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if your words were the most overlooked part of your brand?In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one’s for you.Join today’s guest, Lucy from My Write Hand Woman, and I in unpacking how to write words that work: words that sell, connect, convert and feel like you.We cover:The difference between complimented copy vs converting copyLucy’s Venn Diagram approach to brand voice (it’s genius)How to find your differentiators (and actually SAY them)Tips for writing copy that feels personal without losing clarityCreative ways to understand how your audience wants to be spoken toIntro 0:00Interview 1:56Wrap Up 36:10ABOUT LUCY BEDEWI:Lucy Bedewi is the brand messaging strategist and copywriter behind My Write Hand Woman. She’s known for her ability to connect the dots quickly and craft unique messaging angles that’ll turn normal businesses into unicorn brands. She has scaled her business to multi-6-figures by the age of 22– working with top coaches, irreverent brands, highly-differentiated businesses, and personality-packed e-commerce companies to scale their sales results quickly. Her story and work has been featured in Nasdaq, Thrive Global, and Create and Cultivate. An electric speaker and the host of the podcast Unicorn Messaging, Lucy inspires women to get clear on the articulation behind their business, move into their bigness, and create messaging that’s easy to buy from.CONNECT WITH LUCY:Contact Form to Work With Me: https://www.mywritehandwoman.com/contactInstagram: https://www.instagram.com/mywritehandwoman/Copy Roast: https://www.mywritehandwoman.com/copy-roastUse the code, SERIOUS takes $53 offWatch on YouTube:Read on the Blog:WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.In this episode, I share:Why most rebrands stall (spoiler: it’s not Canva’s fault)The real reason your VA or designer struggles to nail your brand visionHow to turn your ideas into a system your team can run withWhat CEO-led branding actually looks like inside The Co+Creation Design ClubJoin the Club while it’s on sale: https://whitedeer.com.au/clubsaleIntro 0:00Why most rebrands stall 2:28You can't outsource YOU 4:00Pick good imagery 6:20Get a system that works for your team 7:17How I can help you 10:50You don’t have to DIY every graphic... but you do need to lead the vision.Watch on YouTube: https://youtu.be/n00TLpjg3GYRead on the Blog: https://whitedeer.com.au/ep219/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.In this episode, you'll learn:The key differences between a total rebrand and a brand evolutionHow to assess which elements of your brand to keep, update, or retireWhy some designers advocate for lengthy rebranding processes, and why I take a different approachAn inside look at the rebranding process within The Co+Creation ClubWork with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who’s ready to craft a high-demand brand, without the cost and hassle of an in-house designer!APPLY NOW: https://whitedeer.com.au/clubsaleLaunch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunchWatch on YouTube: https://youtu.be/EWY1P52jBHcRead on the Blog: https://whitedeer.com.au/ep218/Intro 0:00Why this is important 1:01Rebrand vs evolution 3:32Questions to ask 8:00Client example 13:00Steps to follow 19:25WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/clubsale// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You’re getting clients. You’re making sales. You’ve got a good thing going.But deep down... you know something’s off.You’re working with great clients, but not dream clients.You’re making sales, but not at the level your offers deserve.You’re showing up, but not feeling fully confident in your brand.That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.This is part one of a three-part series on personal branding for scaling service-based businesses... let’s make sure your visual identity isn’t the thing quietly capping your growth.In this episode, you’ll learn:What brand misalignment really is (and why it’s often mistaken for a marketing problem)The quiet symptoms of brand mismatch you might be missingWhat brand alignment actually looks and feels like (with real examples)How visuals impact pricing, confidence and conversionThe transformation story a client’s brand glow-up5 powerful questions to self-audit your branding todayIf you're ready to be seen as the expert you already are... your brand has to match the level you're stepping into.Intro 0:00Problems with visual brands 1:21Signs of a mismatched brand 3:31Graphic example 7:55Fixing a mismatched brand 11:55Questions you should be asking 16:24Wrap up 18:00Watch on YouTube: https://youtu.be/WS7_UOehadwRead on the Blog: https://whitedeer.com.au/ep217/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio