244: Designing for Emotion, Not Just Aesthetics: How to Make People Feel Something
In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clients
Seriously in Business: Brand + Design, Marketing and Business · White Deer, Jacqui Naunton
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Show Notes
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass
Or learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limited
Ever scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.
In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives action, clicks and clients
I’ll walk you through how to uncover your brand’s “vibe words”, what they mean for your colours, fonts and layout, and why your graphics should never try to please everyone.
You’ll learn:
- The real reason your graphics might be falling flat
- How to define 3–5 core emotions your brand should express
- What your colour palette and fonts are secretly saying to your audience
- How to attract the right people and repel the wrong ones with intentional design
- A key mindset shift that’ll make every graphic you create so much easier
Timestamps
Intro 0:00
Design with emotion 1:15
Consider your audience's feelings 2:23
Colours to consider 2:54
Tip 1 5:32
Tip 2 6:23
Tip 3 7:15
Tip 4 7:54
PSA 9:33
Watch on YouTube: https://youtu.be/v7sRiledj-k
Read on the Blog: https://whitedeer.com.au/ep244/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio