241: Why Rebranding Alone Never Works (Here's What You're Missing)
I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.
Seriously in Business: Brand + Design, Marketing and Business · Jacqui Naunton, White Deer
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Show Notes
Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club
I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.
We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.
What we cover:
- Jessica’s story: launching her business in maternity leave, outgrowing her brand, and feeling misaligned.
- The truth about rebranding: why it doesn’t always happen, even when you know design
- The value of external eyes and accountability
- Strategic systems in Canva to save time
- Jessica’s tips for getting started
Timestamps
Intro 0:00
Interview 3:00
Wrap up 26:00
GET IN TOUCH WITH JESSICA:
Free Website Audit: https://jessicahainesdesign.com/website-audit-checklist
Website: https://jessicahainesdesign.com
Free Facebook Group: https://jessicahainesdesign.com/facebook
Instagram: https://www.instagram.com/jessicahainesdesign
ABOUT JESSICA:
Jessica Haines is a website designer and SEO coach for women in service-based businesses. She creates websites that capture your magic, get you found in searches and turn your visitors into clients and subscribers.
Watch on YouTube: https://youtu.be/EkyHfwRlIbY
Read on the Blog: https://whitedeer.com.au/ep241/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio