243: The Anti-Design Trend: Doing Less (Visually) to Stand Out More
In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book.
Seriously in Business: Brand + Design, Marketing and Business · White Deer, Jacqui Naunton
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Show Notes
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass
If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.
In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-end, without needing to touch every Canva trick in the book.
What you’ll learn:
- Why adding “more” design can make your brand look cheaper
- What the “Science of Simplicity” is
- The #1 principle to apply instead
- How to use size contrast to immediately improve your graphics
- What to strip back in your design (fonts, colours, effects, and more)
Timestamps
Intro 0:00
Making everything simple 2:30
Thoughts on hierarchy 3:19
Don't use too many fonts 6:00
Don't use too many effects 6:26
Final thoughts 8:34
PSA 9:17
Watch on YouTube: https://youtu.be/CCA3QQbAsWw
Read on the Blog: https://whitedeer.com.au/ep243/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio