Seriously in Business: Brand + Design, Marketing and Business

Let's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).Discover why Sarah ditched Instagram and focused her energy on Facebook, how she keeps 2,000+ members active in her group, and the secrets behind creating engaging content that keeps your community coming back for more. Plus, we chat about why choosing the social media platform that aligns with your preferences and where your audience hangs out is a game-changer.Join us for this lively episode as Sarah equips us on effectively leveraging Facebook groups for business.ABOUT SARAH:Sarah Beisel is a Facebook groups coach for Christian Entrepreneurs who want to create engaged online communities. She helps them launch and grow their Facebook groups so they can build relationships with their audience.Sarah hosts a top 2% podcast, Simple Facebook Group Strategy, and is the founder of the Facebook Group Strategy for Christian Entrepreneurs community on Facebook.She believes Facebook groups are the best way to build community online and one of the most successful ways to create impact and income.CONNECT WITH SARAH:Facebook Group: https://www.facebook.com/groups/sarahbcommunityPodcast: https://sarahbeisel.com/podcastGrab the Facebook Group Launch Checklist: https://sarahbeisel.com/checklistWORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.Six months into this mum-of-two life, I've had some big realisations. Imagine finishing a presentation at 11pm the night before you're presenting it to the biggest online audience of your life, with a 4 month old you'll then be up feeding during the night—yep, that happened—and it was amazing!We’ll chat about why I chose the stay-at-home mum and biz owner combo, and I'll share some critical questions I’ve been asking myself to make sure my business stays sustainable—things like limiting client intakes and re-evaluating my social media strategy.To all the business mothers (and mothers-to-be) out there, this episode is for you!MATERNITY LEAVE PODCAST: https://whitedeer.com.au/maternity-leave/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you’re batch-creating or flying solo, and how to avoid the endless trap of chasing trends.If you’re looking to elevate your Reels game and turn those views into real business results, this episode is a must-listen.ABOUT ALISHA:Meet Alisha Marfatia, the 'Reels Queen' and Instagram's first officially announced 'Reels Pro,' a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she's built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.Beyond coaching, Alisha's insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.CONNECT WITH ALISHA:Instagram: www.instagram.com/thesocialimpact.coGet FREE access to Alisha's 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTSWORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!We're dropping into the world of perfectionism and how it might be holding back your business.Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.We’ll chat about:The real reasons behind perfectionism and how it's killing your productivityThe negative effects of over-perfecting everything, like wasted time and missed opportunitiesHow to set timers and get accountability buddies to keep you on trackCelebrating progress instead of waiting for perfectionSo, grab a cup of tea, sit back, and let’s get you past those perfectionist tendencies and toward a more productive, creative, and successful you!Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmbGravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!)

Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we'll dive into how aligning your membership with your personality and strengths can lead to phenomenal success.So, if you're dreaming of building a thriving membership or simply want to optimize your business hours for maximum joy and productivity, this episode is packed with the insights you need. Tune in and get ready to be inspired by Leonie Dawson’s magical membership journey!ABOUT LEONIE:Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.GET IN TOUCH:Website: https://leoniedawson.com/Podcast: https://leoniedawson.com/podcast/

Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.Before you get all jittery, know that a well-executed rebrand can bring immense success. I’m here to ensure you're in the Old Spice category and not tripping over Tropicana-type errors.Join me in this episode, as I walk you through the must-know steps of rebranding, from understanding why you need to rebrand, to doing your niche-specific research, all the way to testing and getting feedback before that exciting launch.Plus, I spill the beans on how you can get hands-on support in my Co+Creation Design Club.So, if you're ready to craft a brand that not only looks stunning but strategically boosts sales and connects deeply with your audience, hit play now! Let’s make your rebrand a smashing success together. If you want to rebrand RIGHT and have fun while doing it I think you'll love The Co+Creation Design Club: www.whitedeer.com.au/clubPast episodes in the rebranding series:1. How to rebrand the right way: https://whitedeer.com.au/rebranding-your-business-the-right-way/2. Steps BEFORE you rebrand: https://whitedeer.com.au/rebranding-foundations/3. How do design a logo: https://whitedeer.com.au/rebranding-logo/4. Rebranding Mistakes: https://whitedeer.com.au/rebranding-mistakes/Full Youtube Playlist: https://youtube.com/playlist?list=PLlkZ8zWZqkWaE2XLtdJCQ2zyDaKZ48EUh&si=GpTAvQcqHqQTIwTUHow to launch new brand: https://whitedeer.com.au/brand-launch/

Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!From understanding the importance of clarity in your brand vision to the significance of not overcomplicating your design, and why you should never just blindly follow trends—I'm covering it all. Plus, I’ll share why it’s crucial to focus on more than just your logo and how strategic planning can make all the difference in a successful relaunch.If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.P.S. If the whole DIY rebranding thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

Are you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don’t worry, I got you!In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances when it comes to first impressions!Listen to episode 176: Guide to Rebranding Your Business the RIGHT WayListen to episode 177: First 5 Steps BEFORE Rebrand – Setting the Foundations for a Lasting and Impactful BrandIn this super actionable episode, I'm sharing the exact steps I take as a professional designer to help my clients, and even my students, craft logos that are versatile, simple, conceptual, and unique. We’ll break down the essential four parts of a good logo, chat about the importance of research and mind mapping, and even get our hands a bit dirty (figuratively speaking) with some sketching before diving into the design software.So grab your favourite sketchpad and let's turn that logo dream into reality! And remember—simplicity and versatility are your new best friends.Catch you in the episode!P.S. If the whole DIY logo thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

Feeling like your brand could use a little more *pizazz*? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I’m breaking down the 5 foundational steps you *absolutely* need to tackle before diving into a rebrand.We’ll chat about everything from knowing your business inside out with my WOW brand model, to talking to your target audience the *right* way, and even how to create that perfect Pinterest mood board to nail the vibe you're going for.Trust me, rebranding can cost time and money, and you want to do it right!If you're ready for you brand to effortlessly attract, seamlessly convert, and professionally deliver client experiences your people rave about through strategic branding then you'll want to come along to my free masterclass August 22 2024. Get your ticket: whitedeer.com.au/moneymakingmasterclassOr, join me inside The Co+Creation Design Club. diydesignmybiz.com/clubFind out more about the WOW Brand Model here: https://www.whitedeer.com.au/podcast/wow-model

Ever look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn’t quite right from the start? It might be time to rebrand time!But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.Let's dive into the 5 essential steps for rebranding your business the *right* way. From nailing down the foundational work to ensuring the visual aspects are spot-on - let’s make sure your new brand truly resonates with you and your audience.Join me as we explore:- The crucial questions to ask before diving into a rebrand.- Key differences between a rebrand and a brand refresh – which one do you need?- How to align your visuals so they connect with your target audience.- Practical strategies and tools (including mood boards and concept drafts) to bring your rebranding vision to life.(PLUS I've got a free brand audit checklist you can go through yourself to work out which parts of your brand need some TLC before you can be a successful, high-demand brand! Download here: www.whitedeer.com.au/YTbrandauditchecklist)PS. Like the sound of The Co+Creation Design Club? Find out more here: www.whitedeer.com.au/club

Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I’m sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others’ styles just doesn’t cut it—and how you can craft a look that's uniquely yours.We also discuss mood boards, intentionality, and how small changes can transform your entire look! Whether you're gearing up for a branding photo shoot, or simply navigating your wardrobe for Zoom meetings, Dina’s got the tips to make you shine.We even get into some fun behind-the-scenes insights from Dina’s styling gigs in television and personal branding, including how contestants are prepped for their national TV debuts!So, if you're ready to up your style game and make a lasting impression, you won't want to miss this. Tune in now and make your closet—and your brand—work for you! ABOUT DINA:Dina Cerchione has been making celebrities and reality TV guests look great on-and-off camera for over 25 years and is one is one of the busiest Hollywood stylists in town. Her work has been seen on some of the biggest shows on television, including America’s Got Talent, Deal or No Deal, Dr Phil, and on all of the major networks and streaming services including FOX, ABC, Netflix, and HBO. She has also been featured in industry and consumer media outlets such as In Style, The New York Times, The Hollywood Reporter, People, and The Daily Mail. Now she is working that same Hollywood magic for modern entrepreneurs, speakers, coaches and anyone who is the face of their business helping them enhance their brand using style. Through her many years of honing her craft working as a TV wardrobe stylist, Dina knows how to tap in and tell people’s story using style. Her approach is rooted in the belief that a well-designed personal style can open doors and create opportunities. With an eye for detail and an understanding people need to present themselves in an authentic way, Dina helps her clients make lasting impressions that align with their ideal clients and their professional aspirations. Whether it’s for a keynote speech, media appearance, brand photo shoot or daily business interactions her mission is to ensure every entrepreneur she collaborates with has a personal style that is as unique and impactful as their brand.GET IN TOUCH WITH DINA:Instagram: @dmcstylesLinkedIn: Dina CerchioneWebsite: dmcstyles.comFreebie: The Ultimate Guide To Your Brand Photo Shoot Style https://keap.app/contact-us/4141690198853504

Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about looking pretty—it's about building trust, standing out, and even being able to charge more for your services.We'll cover everything from logos, colour palettes, and fonts to why your brand's vibe should shine through in every touchpoint—whether it's a social media post, website, or flyer. I'll even share some insider tips on creating a brand style guide and how using tools like Canva Pro can streamline your design process.Join me as we break down the components of a killer visual brand, and I share my top tips and tricks to make branding work for you. You'll walk away with actionable insights to elevate how your business looks and feels—or at the very least, you'll learn how to make your brand more recognizable and trustworthy.Ready to take your branding game to the next level? Let's dive in! 🌟Wanna go deeper? Grab your free access to the Seriously in Business Challenge here: https://whitedeer.com.au/sibchallenge

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources. ABOUT ALEXANDRA:Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability. CONNECT WITH ALEXANDRA:Website: www.coachhousemarketing.comInformation on Scaling Businesses: www.coachhousemarketing.com/the500percentcourseLinkedIn: https://www.linkedin.com/in/alexandralmoore/

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.I'll also offer tips on keeping the quiz fun and engaging, making it a breeze for your audience to relate to your brand while feeling excited about their results. And hey, we'll even chat about promoting your quiz with some nifty marketing tactics!So, if you're ready to ramp up your business leads in a creative and engaging way, join me on this episode to unlock the power of quiz funnels! Trust me, the potential is limitless, and I can't wait to spill the beans with you!Want to try the quiz platform I use and recommend? Here's my affiliate link (obviously only sharing link to products I believe in!): https://get.tryinteract.com/f7vnhupludamOh and want to check out my quiz for yourself? Here's the link: https://whitedeer.com.au/quiz

One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email, or automatically asking a client for feedback when they've finished working with you.In this episode, host Jacqui Naunton, sits down with Brianca Johnson to delve into the world of business automation and how it can revolutionize the way you operate.Key Takeaways:Discover the potential of using technological tools to streamline tasks, save time, and enhance efficiency, from setting up welcome sequences to utilizing tools like Zapier for seamless integration.Personalized Touch: Understand the importance of making automations feel personal and high-touch to maintain a genuine connection with customers, and learn from real examples of successful automated client interactions.Testing and Avoiding Mistakes: Explore the significance of thorough testing to ensure seamless automation implementation, and uncover common mistakes made in the process.Be inspired: How automation lead one of Brianca's clients to a five-figure launch hands off. ABOUT BRIANCA:Brianca Kirkman (Johnson), MA is a Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020. CONNECT WITH BRIANCA:Facebook - https://www.facebook.com/thebriancajohnsonInstagram - https://www.instagram.com/thebriancajohnson/YouTube - https://www.youtube.com/channel/UCyfJ1L2AzF5fFtjF9W4U14QLinkedIn - https://www.linkedin.com/in/thebriancajohnson/Marketing Performance Assessment: www.briancajohnson.com/quizFive-Figure Sales Funnel Training: www.briancajohnson.com/free-trainingClarity to Coins Membership: www.briancajohnson.com/membershipSPECIAL LISTENER COUPON: Get $100 off 3 months in Brianca's Clarity to Coins Membership: https://marketplace.briancajohnson.com/discount/DNGYJFVKJDSZ?redirect=%2Fproducts%2Fclarity-to-coins-course

Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.Join my online course (that's so much more than an "online course") and start showing up seriously in your business: https://whitedeer.com.au/diydmb-limited Key Takeaways:- Immediate engagement: Open the course as soon as possible to familiarise yourself with the content and structure.- Anchor into your "why": Revisit the reasons for enrolling in the course to stay motivated during challenging moments.- Schedule commitment: Set a realistic schedule to work through the course and set deadlines for each module or section.- Leverage live support: Take advantage of any live components or support offered to enhance the learning experience.- Connect with others: Engage with fellow course participants to form connections and gain additional support.- Embrace flexibility: Don't be discouraged by falling behind, as online courses often provide lifetime access, allowing for a reset and renewed commitment to learning.

Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business. Key Takeaways:- The challenge of work-life balance differs when working for oneself compared to working for someone else.- It's okay to pause the business during unpredictable events and personal circumstances.- Creating an "easeful" business requires intentional effort, including investing in systems, teams, and personal well-being.- Identifying and addressing "sticky icky" points in business to make necessary changes for better ease and support.- Regularly assessing business challenges and making necessary changes incrementally rather than through drastic shifts.- Prioritising personal happiness and fulfilment over financial success and aligning with personal values and passion. ABOUT LAURA CANHAM:Laura is an award-winning business coach on a mission to help women do business their way. She has supported over 400 female entrepreneurs to scale with ease, increase their impact and income, and most importantly, create more freedom, fun and flexibility in life and business.She has scaled her online business from start-up to a quarter of a million dollars in just two years (while also birthing two babies!) so she knows a thing or two about keeping things simple and still getting big results.She is a proud boy mama, speaker, podcaster and is currently in her digital nomad era, running her business whilst travelling Europe with her family. CONNECT WITH LAURA:www.instagram.com/lauracanham_www.lauracanham.com

I'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.Key Takeaways:- I utilize a combination of free and paid software tools, including Asana for project management, Airtable for data organization, and Slack for team communication.- My paid subscriptions include Kartra for course hosting and email management, Gmail for professional email accounts, Adobe Suite for graphic design, and QuickBooks for financial management.- I also employ additional software such as Simplecast for podcast management, Showit for website building, and Cast Magic and Opus for content repurposing.Full list of tools (*some links are affiliates):Asana https://app.asana.com/Slack https://slack.com/Google suite https://workspace.google.com/Airtable https://airtable.com/Creative Market https://www.dpbolvw.net/click-100887243-15136940Castmagic https://get.castmagic.io/gyp4w1pwvk0oCapcut https://capcutaffiliateprogram.pxf.io/ZQ3ngkKartra https://kartra.com/Adobe https://www.adobe.com/Quickbooks https://quickbooks.intuit.com/Simplecast https://www.simplecast.com/Crazy Domains https://www.crazydomains.com.au/Zoom https://zoom.us/Vimeo https://vimeo.com/Calendly https://calendly.com/Interact https://get.tryinteract.com/f7vnhupludamCanva https://partner.canva.com/whitedeerCreative Fabrica https://www.creativefabrica.com/promo/8407/0P1055-FGHIJKLMNO/ref/4088225Dubsado https://dubsado.com/?c=whitedeerShowit https://account.showit.com/r/2mnkq4b1Opus Clip https://www.opus.pro/?via=b49cd0Zapier https://zapier.com/Since recording I'm now also using:Manychat (paid): https://manychat.com/Signature Hound (paid): https://signaturehound.com/

Are you ready to transform your relationship with money and take control of your finances? Join host, Jacqui Naunton, as she interviews guest money expert, Katy Almstrom, as they dive deep into the world of financial planning and share valuable insights on how to achieve financial stability and success. From understanding the importance of setting financial boundaries to navigating impulsive spending, this episode will empower you to take charge of your financial future.Key Takeaways:- Gain clarity on your financial situation by tracking income and expenses regularly.- Identify external influences on your money mindset and envision a healthier relationship with money.- Develop a strategic plan for your finances, including setting aside funds for taxes, business expenses, and personal payments.- Avoid impulsive purchases by implementing strategies like wish lists and waiting periods.- Embrace the interconnectedness of spending habits, physical clutter, and time management for a more intentional approach to purchasing. ABOUT KATY ALMSTROM:Katy is a leading money mentor and wealth coach, a teacher and speaker who works with ambitious women who are ready to steward their money in their business and life by creating a sustainable strategy, simplify their process, and build limitless confidence in their money habits and behaviours. With over a decade of experience in teaching and coaching combined with her own debt-free entrepreneurial journey and simplified life, Katy provides a unique service for her clients to help them slow down, map out their own joyful wealth-building journey, and create a life that has WAY less stress around money. CONNECT WITH KATY:Instagram: https://www.instagram.com/katy_almstrom/FB community: www.facebook.com/groups/networthwomanFree gift: www.katyalmstrom.com/10-waysMessy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic/id1594671912

Even as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too.And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!!So what are my top tips get getting unstuck when designing? What do I do myself? That's what I'll be covering in this episode of the Seriously in Business podcast.Want to learn how to design your own business graphics for free? Check out my mini (totally binge-able) video series:https://whitedeer.com.au/sibchallenge️

In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your Facebook ad strategy.Key takeaways from this episode:- Understanding the ideal customer and their content consumption habits- Allocating budget to top-of-funnel lead generation ads, retargeting for warm audiences, and potential middle-of-funnel ads.- Analyzing all the numbers, tracking conversion rates, and collecting data ABOUT BIANCA:Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising. CONNECT WITH BIANCA:www.biancamckenzie.comhttps://www.biancamckenzie.com/free/Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.

Do you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green?Key Takeaways:- The importance of understanding how much of oneself to embed in a personal brand, whether it's a lot or a little, and which parts of oneself to feature.- The significance of building trust and rapport with the audience through personal branding, and how it can be a powerful tool for business credibility.- Practical advice on aligning personal traits and preferences with the audience's interests, and understanding the relevance and connection between them.- Using the "WOW Model" to identify the overlap between the business's values, the individual's identity, and the target audience's preferences.- The significance of balancing professionalism and personal expression in branding, considering the audience's expectations and the industry's requirements.Tune in to explore the art of personal branding with me, Jacqui Naunton, now.PS. Want to explore creating your own visual brand? I have a free video series that'll be perfect for you! It's called the Seriously in Business Challenge and you can start binging right now!https://whitedeer.com.au/sibchallenge

How can we nurture our nervous systems when we run our own business? When things feel like they're constantly GOINGIn this episode, occupational therapist Mia Poklepovich discusses the unique challenges faced by women in business and the importance of prioritizing well-being. We cover effective strategies for managing stress, navigating challenging situations, and finding healthy coping mechanisms.Key takeaways:- Mia emphasizes the need for women in business to recognize and manage anxiety and stress responses, and tailor work schedules to individual productivity peaks.- Strategies for controlling what can be controlled, managing time effectively, and addressing sensory needs for optimal work performance are discussed.- Both Mia and Jacqui share experiences in entrepreneurship, highlighting the importance of acknowledging professional capabilities, seeking support when necessary, and finding comfort in uncomfortable situations.Tune in to gain insights from Mia Poklepovich's journey as she shares her expertise on managing stress, remote work, and well-being, particularly for women in business. ABOUT MIA:Mia Poklepovich is the creative and energetic Mental Health Occupational Therapist behind OT Inspire Australia- a female lead OT private practice based in Alice Springs servicing communities throughout the Northern Territory.Mia is passionate about Indigenous Health and working as a Mental Health OT – spending a lot of her time working VERY far away from the nearest city or town in Southeast Arnhem Land and the Central Desert Region.Working in such isolated regions across incredibly challenging and complex populations – Mia has learned a thing or two about workplace wellbeing, managing stress and burnout in the workplace. Having experienced burn out herself– she is now on a mission to prevent this in the space as best she can- while still doing the job she loves with all her heart. Mia is passionate about female lead businesses and is currently living her dream life somewhere between the desert and the ocean. CONNECT WITH MIA:Instagram: @miapokoMia Poklepovich / The Freedom TherapistThe Freedom Therapist Circle Waitlist:https://otinspireaustralia.mykajabi.com/The-Freedom-Therapist-CircleYou can find OT Inspire Australia at:OT Inspire Australia:Instagram: @ot_inspire_therapyFacebook: OT Inspire AustraliaWeb: www.otinspire.com.au

This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations.Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it's needing a favicon or DP, logo for a T-shirt or business card, or something for a letterhead or footer in your presentation slides. These are the variations not to miss!PS. Don't forget to DM me on Instagram @whitedeergd the special code in this ep if you're ready to claim $200 off my DIY design and brand course ;)

So, your business is ready to make its first hire? Or maybe you've hired before but are ready to do it better! In this episode, I chat with HR Expert, Amy Christopherson, on the critical aspects of hiring new team and creating a successful onboarding process for new employees.Key Takeaways:- The investment of time and resources required to bring an employee up to speed, and the timeline for employees to reach optimal efficiency.- The essential components of a well-structured onboarding process, including system setup, policies, procedures, induction, and employee value proposition.- The importance of treating employees as valuable assets, expressing empathy, and encouraging open communication to maximize their performance and well-being.Tune in to gain valuable insights on building a robust onboarding process that sets the stage for fostering a successful and harmonious working environment. ABOUT AMY:I understand that as a business owner, your passion lies in your area of expertise, not necessarily in managing people.Hi, I'm Amy. I am a HR Business Partner who is dedicated to working with businesses to look at HR differently. The right people are your most important asset and I want to help you build a team of motivated, growth-focused and aligned people who are committed to your vision! CONNECT WITH AMY:www.amyjanehr.com.auwww.instagram.com/amyjanehrwww.facebook.com/amyjanehr

Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you've been in business for a while and you've decided it's time to shake things up with a fresh logo and a brand-new name. Or maybe you're a new player in the business world, eager to make a splash with your inaugural branding.No matter your situation, this episode of the Seriously in Business podcast has got your back with some strategic tips on how to launch your brand in a way that's engaging, exciting, and won't leave your audience feeling lost or alienated (risking an "unfollow") - particularly for those of you on Instagram.If you're seeking more tips and templates to make your launch unforgettable, head on over to https://www.diydesignmybiz.com/RebrandLaunch and grab the tools you need to make a splash with your brand.

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business.Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all this in more in this episode!ABOUT EMILY:Emily Foster is the owner of Emily Foster Creative, a branding and website design studio that specializes in building personalized brands and websites for creative entrepreneurs looking to up-level their businesses.Website: emilyfostercreative.comBrand Colours Checklist: https://emilyfostercreative.com/brand-colors-freebieFree Elevate Your Website Checklist: https://emilyfostercreative.com/elevated-website-checklist

Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm.But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time.Want help strategically crafting your brand?My DIY Course AND Design Studio have places open!DIY course: www.whitedeer.com.au/diy-dmbDone-for-you design: www.whitedeer.com.au/done-for-you

So just recently I made the HUGE switch of jumping from using Squarespace as my website design platform to Showit (one I had barely heard of when I started my research!).But to make start from scratch building a website felt wildly overwhelming so I opted to purchase a template to get me started and thankfully I found Emma Troys template! (PS. Check out Emma's incredible templates here!! I used Frankie! https://emmatroy.com.au/shop?affiliate=whitedeer)In today's episode I chat with special guest, Emma Troy, on all things Showit PLUS helping you decide whether you should DIY/template design your website, OR hire a professional.Key Takeaways:- Insights into Showit: Emma Troy shares her expertise on the benefits and considerations of using Showit for website design, highlighting its creative freedom, user-friendly interface, and seamless integration with WordPress for blogging purposes.- Choosing the right website platform: Emma and Jacqui discuss the importance of selecting a website builder that aligns with your business needs, whether it’s for selling products, showcasing work, offering services, or hosting courses. ABOUT EMMA:Emma Troy is a brand designer, website expert and Showit design partner for creatives, coaches and entrepreneurial adventurers, helping them transform their boring brands and bland websites into (nearly) magical money-making masterpieces. Over the past 12 years Emma has helped 500+ businesses across the globe create immersive online experiences that illustrate their story and illuminate their value through both easy-to-use templates and custom designs. CONNECT WITH EMMA:https://emmatroy.com.au/https://emmatroy.com.au/blueprinthttps://emmatroy.com.au/demohttps://www.instagram.com/emmatroydesign

We've all been there - drowning in a sea of potential things we need to post, design or create to help grow our business and unsure of where to begin. As a business owner, your time is precious, and you want your efforts to make a real impact. So, how do you decide what graphics to prioritise?In this episode of the Seriously in Business Podcast I want to share how to strategically choose what graphic to work on next in your business to best utilise your time AND grow your business.If you want to grab the mockup pack I mention in this episode just head to www.whitedeer.com.au/goodies

Let's dive into the world of SEO with special guest Karlie Plowman, an expert in website design and search engine optimization. Karlie shares her journey from office administration to building her successful business, The Techno Bird, and offers invaluable insights into the ever-evolving realm of SEO. Whether you're a business owner looking to improve your website's visibility or simply curious about the impact of SEO, this episode is packed with knowledge and practical advice.Key Takeaways:- The power of effective SEO: Karlie's success story of transforming a struggling business's online presence demonstrates the significant impact of SEO on visibility and customer engagement.- DIY SEO tips: From making your website keyword-rich to understanding search intent, Karlie provides practical advice for those considering handling SEO themselves.- Choosing the right SEO professional: Learn what questions to ask and what to look for when selecting an SEO consultant, ensuring a successful partnership for your business's online growth.ABOUT KARLIE:Karlie Plowman is a seasoned professional in the field of website design and SEO, dedicated to supporting women in small business and solopreneurs. With over 10 years of experience, Karlie has established herself as a leader in the industry, having worked with a diverse range of businesses across various industries including psychologists, copywriters, beauty therapists, allied health, laser tattoo removalists & many more.Her business, Techno Bird, serves as a platform for empowering business owners with the knowledge and skills necessary to thrive in the digital landscape. Her commitment to empowering entrepreneurs, combined with her technical expertise and genuine passion, has solidified her reputation as a trusted advisor in the world of website design and SEO.CONNECT WITH KARLIE:www.thetechnobird.com.auwww.instagram.com/technobird

In this episode, I open up about my personal journey as a business owner preparing for maternity leave at 36 weeks pregnant. I cover the strategies and challenges of managing my graphic design business while getting ready to take time off to welcome my new baby.From establishing systems that allow the business to operate without my direct involvement to the intricacies of maintaining ongoing marketing and support for my courses, I provide a real look into the preparations I'm making (which has been SO different from when I prepared for baby #1 3 years ago).I delve into the decision-making process of opting for at least 2 months of leave and the diligent planning required to set up the business for seamless operations during my absence. This includes the training of my team, setting up autoresponders for email communication, posting to social media, and creating robust systems to facilitate smooth functioning. Join me as I navigate through this significant chapter of my life and business, sharing insights that can resonate with fellow business owners planning for extended time off.Keen to work with me?DIY course: www.whitedeer.com.au/diy-dmbDone-for-you design: www.whitedeer.com.au/done-for-you

In this episode, I sit down with Lisa Byrne, a product-based business coach, to delve into the unique challenges and strategies for success in the world of e-commerce. Lisa shares valuable insights from the daily routines of a business owner to the key differences between product-based and service-based businesses, the importance of boldness in marketing, and the evolving trends in marketing for 2024. Key Takeaways:1. The importance of focusing on 1-3 key marketing strategies at a time for better results and reduced exhaustion.2. The crucial role of a clear and consistent brand message across all marketing channels to attract and retain customers.3. The shift towards posting content that appeals to a wider audience, including common ground content and authentic storytelling, over solely product-focused content.4. The significance of self-belief and persistence in facing the challenges of running a product-based business.5. The need for clarity in messaging and brand presentation to build trust and connect with potential customers.6. The importance of finding support, whether it's from mentors, coaches, or business buddies, to navigate the complex world of marketing and branding. ABOUT LISA:Lisa Byrne is an internationally award-winning marketer, course creator, podcaster and mentor with over 23 years of experience in marketing.Lisa helps female founders of product-based businesses increase their traffic, sales, profit and confidence by teaching them the right things to focus on instead of doing all the things.Lisa’s mission is to help women with online stores find more financial and creative freedom by strengthening their strategy, marketing and mindset.She has helped hundreds of women from all over the world transform their businesses without sacrificing their well-being or time with their families.With strong marketing foundations and a laser focus on simple, sustainable and scalable marketing and sales strategies, Lisa’s students unlock the secret to growing with ease and with less stress. LISA'S OFFERINGS and LINKS:eComm Grow Strong https://www.lisabyrne.co/egs12 week group coaching program designed to help eCommerce business owners reach $5k months organically. Opens Feb 2024The eComm CEO https://www.lisabyrne.co/ceo6 month program for female eCommerce founders who want to grow from $5k to $15k months and finally feel confident and in control of their business (and their self-belief!) Opens May 2024eComm Scale Strong https://www.lisabyrne.co/ess-applicationThe high-touch, personalised 6-month coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond (without burning out!)Applications Now OpenPodcast eCommerce Marketing Society. https://podcasts.apple.com/au/podcast/ecommerce-marketing-society-with-lisa-byrne/id1544686717Website https://lisabyrne.com.au/Instagram @lisabyrnemarketing

I'm pumped to share a major milestone with you – last week I hit the 10-year mark in my business journey! It's been a wild ride, and to celebrate, I've recorded a special episode where I share my experiences and learnings in the hope that it will help you on your own biz journey.In this episode, I dive into how I started as a graphic designer and transformed into the go-to person for teaching online business owners how to create their own brand and graphics. From taking on any and all opportunities to discovering my niche and pursuing what I love, I've come a long way, and I'm stoked about where the journey has led me.I also get real about the challenges I've faced (making mistakes and having tough days are all part of running a business).Thanks for being part of this journey with me, and here's to your own success in all your business ventures.Keen to work with me? My DIY Course AND Design Studio have places open!DIY course: www.whitedeer.com.au/diy-dmbDone-for-you design: www.whitedeer.com.au/done-for-you

Are you feeling stuck in your business, your relationship, struggling to overcome self-sabotage, or seeking a balanced approach to achieving personal and business success? Join me as I chat with today's guest Casey Warwick as we explore the intersection of mindset, spirituality, and business growth in this empowering episode.Key Takeaways:- Casey Warwick emphasizes the significance of integrating balance for sustainable business growth and personal fulfilment.- Learn the connection between personal development and business success, as Warwick discusses the impact of trauma patterns on achieving one's full potential.- Gain insight into the role of relationships, self-awareness, and intuitive decision-making in business, and understand how they influence our outcomes and interactions.- Discover the importance of merging personal beliefs and practices with business strategies for overall success and fulfilment.- Learn about the essential steps to overcome self-sabotage, achieve clarity, and make intelligent decisions in business, especially when emotions are high.Whether you're an entrepreneur, business professional, or someone striving for personal growth, this episode offers valuable perspectives and practical insights to integrate logical and energetic approaches to problem-solving and sustainable success in both your personal and professional life.ABOUT CASEY WARWICK:Casey is a Business Embodiment Coach specializing in helping women unlock their full potential in both their businesses and relationships. Her signature Programs include The Embodied Woman series and The Embodied Business Mastermind.Casey has worked with hundreds of women all over the world, transforming both their careers and relationships. Her work dives into the principal of “everything touches everything” and allows you to EMBODY the full expression of, “We get to HAVE IT ALL”.Her understanding of the human mind and its sabotage strategies allow her to use fast, tactical approaches and thought-provoking activities to ensure her clients succeed quickly. Get in touch with Casey:Casey's upcoming Offerings:Embodied Business Mastermind- 4th March 2024https://www.casewarwick.com/embodiedbusinessmastermind

I cannot believe it! 150 episodes of the Seriously in Business Podcast! To celebrate 150 I thought I'd share with you my insights from having over 300 students (double 150 - that's the connection ;)) in my course: DIY Design My Biz.I'm going to share with you from 2 sides:1) What I've seen are common struggles and solutions for biz owners DIYing their graphics2) Key things that I've done as a course creator to build a successful programEnjoy!! And thank you for being here!! If you're one of the lucky ones who've listened to all 150 episodes PLEASE get in touch!Send me a me message on Instagram (@whitedeergd) coz I HAVE to give you a prize haha.PS. If you're interested in my DIY course, here are all the deets! https://whitedeer.com.au/diydmbOr if you're looking for a free way to start getting your designs sorted, I have a free mini video series you'll love! Dive straight in here: https://whitedeer.com.au/seriously-challenge

I'm so excited to introduce you to Laken Chin Poy, a true powerhouse in the business and inner work arena. In this episode we'll cover wisdom on building businesses, embracing life's challenges, and mastering the art of growth like a boss.Our girl Laken didn’t have it easy. I mean, she started from the bottom, dealt with some serious curveballs, and shaped her challenges into stepping stones for success. From postnatal depression and financial woes to a rollercoaster ride of relationships, bankruptcy, and more, Laken has been through it all. Her journey is a testament to resilience and the power of turning trials into triumphs.ABOUT LAKEN:Laken Simmons (Chin Poy) is a Business Mentor and Inner Work Specialist empowering high-performing women to cultivate both inner and outer strengths for integrity-led businesses. With a decade in entrepreneurship, she's built, scaled, and sold multiple six-to-seven-figure businesses. Her unique approach blends Inner Work, Outer Work, and Relationship dynamics holistically. Despite challenges like moving countries, experiencing abuse, bankruptcy, and tumultuous relationships, she's risen through lifelong inner work.Today, based in NZ with her husband and teenagers, Laken nurtures a thriving coaching business. She's passionate about guiding others toward personal empowerment, generational wealth, resilient relationships, and businesses they're truly proud of! CONNECT WITH LAKEN:IG: https://www.instagram.com/lakenchinpoy Laken's Free Masterclass: Stepping into your identity | https://www.lakenchinpoy.com/sixfigidentity

Do you really need a full brand or can your business get by with just a logo?SOME businesses can get by with just a logo (I'll share who that might be in this episode), but if you want long-term success for your brand... you need just that... a brand. A visual brand that is MORE than your logo. One that sets the visual style of your business: from fonts, to colours, to elements and more.Why? Well, I'll cover that in this episode.Need help with your own brand? Head to www.whitedeer.com.au to find out more about working together.

What a treat you are in for! There's not much Emily and I don't discuss in this episode - covering everything from the challenges of mothering and owning a business, through to the realities of marketing and what we've found works (and doesn't work in our own businesses).You'll learn organic ways you can market, hear how other mums in business organise their lives, create clear messaging in your business, learn Emily's predictions for 2024 in the marketing world and much more. ABOUT EMILY:Emily Osmond is an online marketing strategist and educator whose work focuses on helping one person business owners to develop the marketing skills and confidence needed to reach more of the people they can help.She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her membership, The Modern Marketing Collective, which has helped close to 1,000 business owners to grow an engaged audience, turn that interest into sales, and build a business they are proud of.Emily has a Master of Communications Degree, is a mum to her one year old son, and after growing up in England, she now lives in Melbourne, Australia.Website: https://emilyosmond.com/Free Resources: https://emilyosmond.com/freeThe Modern Marketing Collective: https://emilyosmond.com/collectiveInstagram: https://www.instagram.com/emilyosmond/LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40/Facebook: https://www.facebook.com/emilyclareosmondThe Emily Osmond Show on Apple Podcasts: https://podcasts.apple.com/au/podcast/the-emily-osmond-show/id1470900991The Emily Osmond Show on Spotify: https://open.spotify.com/show/4LGjJ5L5RIcusC4npFjLsy

Okay, time to let you behind the curtain a little and share my 5 top business wins for the year. You'll get the classic wins, but also the ones that are less material but mean so much more to me.I want to share with you the scary decisions I had to make, investments I said yes to and things I focussed on to make this my best year in business yet. Want to work with me in 2024? Here are the 2 main ways:Learn to create your own brand/graphics: https://whitedeer.com.au/diydmbWork with my design studio team: https://www.whitedeer.com.au/designstudio

Feeling burnt out in business or constantly getting sucked into people pleasing? Boundaries might be your solution. Special guest, Kylie Broadfoot, a mindset and human behaviour coach joins us in today's episode to explore the importance of establishing clear communication, managing priorities, and maintaining a healthy work-life balance in order to thrive in business.Key takeaways:- Establishing clear communication and response time expectations with clients can reduce pressure and urgency in business interactions.- Setting boundaries, such as specific work days and using calendar systems, is essential for preventing burnout and fostering a sustainable work environment.- Recognizing and addressing boundary issues, both personal and professional, is key to maintaining a positive and fulfilling business experience. ABOUT KYLIE:Kylie Broadfoot is a mindset and human behaviour coach, mentor and facilitator. After working as a neurological occupational therapist for a couple of decades, helping people to pursue their goals and dreams, she finally gave in to the pull to study to become a coach. And quickly discovered it was a love affair in all the best ways.She poured hundreds of hours and thousands of dollars into honing her craft and importantly, being coached herself. Now Kylie is an authority on all things human behaviour. She empowers women to reclaim their true identity, release people pleasing, become confident with asserting their boundaries (minus the guilt), and develop their self-awareness and permission to be all of who they truly are. She offers private coaching, workshops and events for individuals, leaders and teams. CONNECT WITH KYLIE:Website: https://www.kmbcoaching.com.au/Instagram: https://www.instagram.com/boundariesqueen_Facebook: https://www.facebook.com/kyliebroadfoot.kmbcoaching

In a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included.Key Takeaways:1. Brand Consistency is Key: Establishing a brand style guide is vital for maintaining consistency in messaging and visuals, crucial for brand recognition.2. Essentials of a Style Guide: A brand style guide should include visual elements such as logo variations, consistent colors, fonts, elements and mockups.3. Practical Tips for Creation: Tips for setting up a brand style guide using various programs such as Canva, Adobe, or Microsoft software are provided, along with the importance of accessibility for team members and contractors.4. Incorporating Brand Strategy: The guide should incorporate brand strategy outlining the business mission, vision, voice, target audience with the goal of providing clarity for the business owner and any team.Tap into the brand style guide essentials and insightful tips provided in this episode to elevate your business in 2024 and beyond.Work with our design studio to create a brand for you! https://www.whitedeer.com.au/designstudio

In this episode, business strategist Sarah Greener joins host Jacqui Naunton to discuss the power of implementing systems and the strategic use of time. Whether you're a solo entrepreneur or managing a team, you'll learn valuable insights on streamlining processes, prioritising tasks, and balancing business with personal priorities.Key Takeaways:1. Identifying Time Consumption: Learn how to pinpoint time-consuming tasks and implement systems to automate and streamline them, freeing up mental capacity for more valuable pursuits.2. The Impact of Systems on Lifestyle: Understand the importance of using systems to value time, prioritise tasks, and make parental decisions based on quality time over quantity.3. Building Businesses Aligned with Life: Discover the journey and lessons of building businesses that serve desired life and impact, especially for women entrepreneurs managing business and family responsibilities.4. The Power of Branding Evolution: Explore the impact of rebranding and the changing landscape of branding with tools like Canva, offering flexibility and personal adjustments without expensive design services.Tune in to gain insights on how to optimise your business strategies and lifestyle, and be inspired by Sarah Greener's journey to success.ABOUT SARAH GREENER:Hey, I'm Sarah. Straight out of New Zealand, I'm the kind of mum who asks just once – direct, honest, and not here for any kind of B.S. Whether it's at home or in business, I believe in being straightforward.My passion? Flipping the script on how women, especially mothers, show up in business. Hence, The Moxie Movement was born. Amidst the chaos of running businesses, I've faced burnouts, missed cherished family moments, and pretty much done the “she does it all” hustle, only to realize there's a better way.Through my journey, I've mastered the art of reshaping businesses to fit life, not the other way around. So, whether it's lifting barbells, dancing the night away, or creating frameworks that empower businesses, I've lived it all. I’m here to revolutionize the way we, as women, weave our dreams into success stories so we can create businesses that serve life and legacy.CONNECT WITH SARAH:Website: https://themoxiemovement.com/Instagram: https://www.instagram.com/sarahgreenercoach/Facebook: https://www.facebook.com/sarahgreenercoach

Welcome to the Seriously in Business Podcast with host Jacqui Naunton, where today's episode delves into the topic of branding and the dilemma of whether it's okay for a brand to look similar to others in the same industry. Join Jacqui as she tackles the questions of differentiation, representation, and drawing in clients through visual branding.Key Takeaways:1. What Your Brand Should Do:- Represent what you do - convey the essence of your business and the emotions you want to evoke through visuals. Think through things like colour psychology, brand positioning, what your fonts are communicating, etc.- Draw in your ideal client - use designs and graphics that attract and engage your target audience.2. It's Not a Bad Thing to Look Like Your Competitors:- Embrace the use of similar colours or design elements if they align with your industry and effectively communicate your brand's message.- Use psychological associations with colours and design to your advantage, ensuring that your visual identity resonates with your audience.3. Different Ways to Be Unique:- Research others in your field, identify patterns, but refrain from replicating their brand elements.- Brainstorm for your own business, pondering on the feelings, impressions, and vibes you want your brand to convey.- Find inspiration from other industries, exploring diverse design styles that resonate with your brand's identity.- Add yourself to the brand, infuse your personality, values, and uniqueness into the visual representation of your business.Learn how to create your stand out brand in my free on-demand training: whitedeer.com.au/challengeTune in to gain valuable insights into building a standout brand and mastering the art of visual representation for your business.

In this episode of the Seriously in Business Podcast, Jacqui is joined by brand strategist and copywriter, Nikki Hamilton. Nikki shares her insights and expertise on brand strategy, customer research, website building, and much more. If you're a business owner looking to take your brand and website to the next level and build an effective online presence, this episode is a must-listen.Key Takeaways:1. Understanding Your Audience: Nikki emphasizes the significance of conducting customer research to truly understand your target audience's perspective. She shares an example of a financial services company that had to align their brand strategy with their audience's needs and desires.2. Embracing Feedback: Nikki discusses the fear of receiving feedback but highlights the importance of seeing it as an opportunity for growth and improvement. She shares the value of both positive and negative feedback from clients and suggests utilizing surveys to gather valuable insights about your brand and customer perception.3. Building an Effective Website: Nikki provides valuable tips and insights on website building, including the importance of basic SEO knowledge, integrating with Google Analytics, and ensuring essential functionality. She shares the importance of considering factors like user experience, site speed, and optimization for search engines.4. Leveraging Google Tools: Nikki emphasises the power of utilising Google's free tools, such as Google My Business, to list and promote your business. She discusses the significance of filling in as much information as possible and strategically using keywords to boost your online visibility.5. The Long-Term Benefits: Nikki underscores the long-term benefits of investing in brand strategy, website building, and SEO. With her expertise and experience, she offers a fresh perspective on leveraging these aspects to grow your business effectively.Don't miss out on this insightful conversation between Jacqui Naunton and Nikki Hamilton as they share their expertise and discuss the essential elements of brand strategy and website building in today's digital landscape. ABOUT NIKKI:Meet Nikki Hamilton, the creative force behind Seedling Digital and Women Wealth WordPress. Originally from New Zealand and now on Australia's Gold Coast, Nikki has a diverse background in teaching, corporate marketing, and boutique skincare.Nikki's mission is to help businesses create a strong online presence for increased profitability. Seedling Digital, her Gold Coast agency, excels in crafting distinctive brand identities and WordPress websites that not only captivate but also address business challenges.Through Women Wealth WordPress, Nikki offers a comprehensive e-course for aspiring web developers. She transformed a job loss during pregnancy into a successful web development business, earning over $150K in her first year. Her course provides technical guidance, business strategies, and a supportive community to empower women in building thriving development studios.CONNECT WITH NIKKI:Website: https://seedlingdigital.com.au/Free Dream Life Workbook: https://womenwealthwordpress.com/freebieInstagram: https://www.instagram.com/seedlingdigital/

Does it even matter if you, as the business owner, know design? Turns out - yes. But whyyyyy?! Isn't it just another thing you need to learn?In this episode we'll chat about why *almost* every business owner, regardless of business stage, needs to have a good foundational understanding of graphic design - whether they're DIYing their graphics OR outsourcing.How much you understand design will impact how your business communicates, how worthwhile your design investments are, and your audience appeal. YOU, as the business owners, must have a clear vision and understanding of design principles to effectively convey your message.Key takeaways from the episode:1. Design is not just about aesthetics; it is about strategic communication. Business owners must learn to use design to effectively convey their message to their audience.2. Knowing design enables you to act quickly and independently, allowing you to maintain the momentum of your business. Waiting for a designer can hinder progress and miss opportunities.3. Technical knowledge of design, such as file types, printing requirements, and dimensions, is vital for maintaining quality and professionalism in your graphics.PS. Whether you want to DIY your graphics, design WITH a designer or hand things over to a pro - I have have some EPIC offers for you for Black Friday.DIY Course: https://www.diydesignmybiz.com/Design Coaching/Support: http://diydesignmybiz.com/dreamteamDesign studio services: https://whitedeer.com.au/studioJoin me, Jacqui Naunton, on the Seriously In Business for expert insights into branding, design, marketing, and business strategy to help you take your business seriously and thrive in today's competitive market.

Are you tired of the hustle and bustle of churning out content just for the sake of it? Do you find yourself caught in the swirling whirlwind of social media, trying to keep up with the pressure to constantly post?As business owners, we're often bombarded with the pressure to constantly grow, expand, and keep up with the ever-evolving online landscape. However, the key to success lies in purposeful, intentional content creation that aligns with your values and mission.In this episode, join me as I engage in a fascinating conversation with Katherine Mackenzie-Smith about the importance of purpose-driven content creation and building a cozy business ecosystem.Katherine, an online business coach, shares her insights on rethinking content creation, the value of creating a deep and purposeful content ecosystem, and the power of understanding oneself in running a business.This episode offers valuable tips for online business and marketing, emphasizing the significance of authenticity, intentional business approaches, and self-awareness.Key takeaways:- Building a purposeful content ecosystem focused on tailoring content to different points in the audience's journey, using pillar content, and repurposing across platforms.- Shifting the focus from constant social media posting to creating meaningful, long-term content with an emphasis on building communities and email lists.- Embracing the "cozy business" concept, which advocates for anti-growth and anti-empire ideologies, encourages running a business on one's own terms, and emphasises self-awareness and individual needs in business operations.Let's dive in!ABOUT KATHERINE:Katherine Mackenzie-Smith is an award-winning business coach, guide, and strategist for introverts and highly sensitive souls, an ideas alchemist, and the host of the Emerge + Expand podcast. Through her 1:1 mentoring, group programs, and brand new Secret Introvert’s Business membership, Katherine supports gentle leaders to create successful, sustainable cozy businesses through their own innate wisdom and strengths, without feeling like they have to change who they are.Katherine recently won International Coach of the Year 2023, has been named a ‘self help guru’ by Elle Magazine, Brainz Top 500 Global Entrepreneurs and featured on the covers of Happiness and Wellbeing magazine and Inspired Coach magazine, as well as being featured in a number of publications, podcasts, and websites including Cleo Magazine, Collective Hub, and The Introvert Entrepreneur. CONNECT WITH KATHERINE:Website: https://katherinemackenziesmith.comWork with Katherine: https://katherinemackenziesmith.com/common-roomInstagram: https://instagram.com/miss_kmsYouTube: https://www.youtube.com/channel/katherinemackenziesmith

When it comes to branding, it’s so much more than just slapping a logo onto your business. It’s about crafting an entire experience – the look, the feel, the vibe, the message.In this episode we're going to deep dive into the 4 things you need to think about if you're creating your visual brand - whether for the first time or the second, third or fourth! Whether you are working with a designer or taking the DIY approach, this episode will provide valuable insight into creating a robust, lasting brand. Key Takeaways:- Understanding the impact of your brand: How a brand influences the perception of a business, including the value placed by the audience, first impressions, and professionalism.- First impression matters: The importance of communicating the right message through visuals, addressing factors like price point, brand vibes, personal representation, ideal clientele, and industry representation.- Practical considerations for brand usage: From social media to print collateral, consider where your brand will be used, enabling the creation of adaptable graphics suitable for various platforms and mediums.Tune in to gain insights that will help you make informed decisions in designing a brand that truly reflects and enhances your business!

How can we learn to love ourselves? To embrace all the different parts of us. To show up in business, and in life as our unique selves...? In this episode of the Seriously in Business podcast, I chat with Sarah Viliamu, a model, mother, influencer, speaker, and founder of two businesses as Sarah shares her journey of self-love and self-confidence. (Plus, hear a BTS look at influences marketing and how you can do it in your biz).Here's a peek of what's inside:- Sarah shares her own journey of being a model and how she worked through self-love and body image issues over the last eight years.- The importance of prioritizing self-love and growth, especially in the business field.- Sarah's daily routine, which includes self-development practices like journaling and gratitude in the morning.- The variety of businesses Sarah is involved in and how they all align with her vision of empowering people to live authentically.- The role of Instagram in helping Sarah build her platform and secure modeling jobs for small businesses.- The fear that many small business owners have of getting their photos taken and the importance of showcasing their personal brand through imagery.If you're looking for inspiration on self-love and confidence, as well as insights into influencer marketing and overcoming fears of being in front of the camera, this episode is a must-listen. ABOUT SARAH VILIAMU:Mother, model, influencer, speaker and founder of The Self Love Supply and Bold Statement Events. Sarah is passionate about bringing light to the dark and advocating for all to prioritise self love and growth. Get in touch with Sarah:Instagam: www.instagram.com/sarahviliamuwww.instagram.com/theselflovesupply_www.instagram.com/boldstatementeventsWebsite: www.theselflovesupply.com.au

Are you a small business owner wondering if it's the right time to invest in your branding? Branding isn't a small (or cheap) task to undertake and it's not always a clear "YES!!" that your visual brand is something you need to work on right now, so let's explore the pros and cons of investing in your branding now or later.As a designer, I may be biased, but I'll try to give you a fair perspective. CONS to investing NOW:1️⃣ If you're just starting out, you may not know your target audience yet. It's important to understand who you're trying to reach before diving into branding.2️⃣ You may not have a clear idea of your services and pricing. Your brand may not align with your future goals.3️⃣ Investing in branding can be costly. For new businesses, budget constraints can make it a tough decision." "But now let's talk about the PROS of investing in your branding now: 🌟 PROS to investing NOW:1️⃣ Building a strong brand from the start can help attract your ideal customers and differentiate you from competitors. 2️⃣ A well-designed brand can give your business credibility and professionalism.3️⃣ Your brand visuals create a memorable impression and help build brand recognition.4️⃣ Investing in branding early allows you to establish a consistent visual identity across all platforms. Short-term effects:1️⃣ Feel confident and proud of your business's appearance.2️⃣ Increase brand awareness among your target audience.3️⃣ Stand out in a crowded market. Long-term effects:1️⃣ Build trust and loyalty among your customers.2️⃣ Establish a strong brand reputation in your industry.3️⃣ Boost customer retention and attract new customers consistently