144: Your Brand Style Guide: Practical Steps from a Designer on What to Include
In a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included.
Seriously in Business: Brand + Design, Marketing and Business · White Deer, Jacqui Naunton
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Show Notes
In a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included.
Key Takeaways:
1. Brand Consistency is Key: Establishing a brand style guide is vital for maintaining consistency in messaging and visuals, crucial for brand recognition.
2. Essentials of a Style Guide: A brand style guide should include visual elements such as logo variations, consistent colors, fonts, elements and mockups.
3. Practical Tips for Creation: Tips for setting up a brand style guide using various programs such as Canva, Adobe, or Microsoft software are provided, along with the importance of accessibility for team members and contractors.
4. Incorporating Brand Strategy: The guide should incorporate brand strategy outlining the business mission, vision, voice, target audience with the goal of providing clarity for the business owner and any team.
Tap into the brand style guide essentials and insightful tips provided in this episode to elevate your business in 2024 and beyond.
Work with our design studio to create a brand for you! https://www.whitedeer.com.au/designstudio