246: Building a Profitable, Spacious Business (No Matter Where You Live) with Tori Kopke
In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia.
Seriously in Business: Brand + Design, Marketing and Business · Jacqui Naunton, White Deer
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it).
We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over time” changed everything, and how she built a team and systems to create space, ease, and growth.
Key Takeaways
- Spacious business = respect for life + room to think
- Leave behind hourly-rate thinking and instead charging for the transformation/value you deliver
- Team + systems = the secret sauce
- Start manual, build systems later
- Rural isn’t a disadvantage, it's a strength... making it a space rich with opportunity if you lean into it
Timestamps
Intro 0:00
Interview 1:32
Wrap up 32:36
ABOUT TORI:
Tori Kopke is a business coach and strategist who helps rural and regional women build profitable, sustainable and spacious businesses that fit around the realities of small-town life. Based on the family farm in the Wheatbelt of Western Australia, she’s grown a multi six-figure coaching practice between school runs, harvest, power outages and everything regional life throws her way.
As the founder of The Regional Experts Mastermind, Tori supports women to grow their businesses to six figures and beyond through strategy, systems and marketing. She believes rural women are some of the most capable, resilient leaders in business — they just need the right strategy and support to step into their next level.
CONNECT WITH GUEST:
Website: https://www.theregionalexperts.com
Instagram: https://www.instagram.com/tori.kopke/
Watch on YouTube: https://youtu.be/7xKCwPatY4Y
Read on the Blog: https://whitedeer.com.au/ep246/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio