109: Creating a Content Strategy that Converts: Driving Sales through Free Content with Nicole Riccardo
Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it? In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business your OWN way. We also chat different ways that you can build community online even with a low following!
Seriously in Business: Brand + Design, Marketing and Business · Nicole Riccardo, Jacqui Naunton, White Deer
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Show Notes
Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it?
In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business your OWN way.
We also chat different ways that you can build community online even with a low following!
ABOUT NICOLE:
Flutist turned digital marketer, Nicole Riccardo is the Founder & President of NR Media. After working with multi-million dollar business and gaining 10 years of experience in the field, Nicole’s mission now is to empower other musicians, creatives, and freelancers with the business + digital marketing know-how they need in order to create a career doing what they love!
Instagram @nicolericcardo