102: Unlocking the #1 Key to Writing Your Copy: Your Audience - with Nadine Nethery
It can seem like such a daunting task to write allllll your your website copy (aka. your WORDS). From your Instagram captions, to website pages or flyers, all the way to long form sales pages. But, I've found the secret (well, I didn't find it... Nadine did, and she told me all about it and I've been using it ever since). And I just KNEW I needed to get her onto the podcast to so you could start taking advantage of it too. Nadine's method gets some of the most INCREDIBLE pieces of copy...but get this, you don't write it - your audience does.
Seriously in Business: Brand + Design, Marketing and Business · Nadine Nethery, Jacqui Naunton, White Deer
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Show Notes
It can seem like such a daunting task to write allllll your your website copy (aka. your WORDS). From your Instagram captions, to website pages or flyers, all the way to long form sales pages.
But, I've found the secret (well, I didn't find it... Nadine did, and she told me all about it and I've been using it ever since).
And I just KNEW I needed to get her onto the podcast to so you could start taking advantage of it too.
Nadine's method gets some of the most INCREDIBLE pieces of copy...but get this, you don't write it - your audience does.
Join Nadine and I as we chat through what you need to implement now, BEFORE you start writing copy for your business. And trust me, I've seen this strategy in action and it WORKS.
PS. This can work if you're brand new to business OR you are a seasoned veteran.
Some top tips to wet your appetite:
BEFORE you start writing, step back and talk to you customer/s. This might be past customers/clients or ideal customer/clients. You could even get your insight from hanging out in places like Facebook groups...without posting a thing!
Look at the words your clients/customers are using, the problems they're having, any objections they might have AND their desires - what's the dream solution?
Tap into messaging that will resonate with your audience so that when they read your content it feels like you are really speaking to them and where they're at.
About Nadine
Nadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight and retain their dream customers.
Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.
Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term.
Nab access to Nadine's EPIC The Over-the-Shoulder Tutorial and watch everything you learn in this episode in action: https://candocontent.com/audience
Follow Nadine on Instagram at: https://www.instagram.com/candocontent/
Website: https://candocontent.com/