Next in Media
288 episodes — Page 6 of 6
S2 Ep 16“Traditional TV Is No Longer Delivering Mass Reach" - Why Roku Is Poised to Own the Streaming Ad Boom
Roku's Vice President of Ads Marketing, Dan Robbins discusses why he believes the decline in linear TV ratings coupled with increased prices for TV ads gives Roku a wide opening. For top traditional brands, "that equation is no longer going to work” according to Robbins. He also dives into Roku's evolution from a device manufacturer to the leading ad platform in connected TV and why he sees a huge opportunity for dynamic ad insertion in live TV in the near future. Guest: Dan RobbinsHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 15John Kosner Thinks Amazon May Hold the Future of Sports Broadcasting and Advertising in Its Hands
Media Executive, John Kosner, who spent two decades at ESPN, discusses sports media’s challenge of catering to younger viewers, who have grown up with mobile devices and video games. Kosner sees Amazon's exclusive deal to stream Thursday Night NFL games as an opportunity to completely reinvent how leagues engage fans- think Twitch- and is betting on other tech giants to follow. Guest: John KosnerHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 14Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing
The restaurant industry was already adopting digital tools before COVID. Mobile ordering, third-party delivery services, and digital loyalty programs were becoming brand differentiators, according to Alicia Kelso, Senior Contributor for Forbes.com where she covers the restaurant industry. But the pandemic accelerated the digitization of the restaurant industry, forcing proprietors to choose between battling for space on delivery aggregation apps or diving head-first into the world of direct to consumer and mobile marketing. Kelso, along with Sam Oches, Editorial Director at Nation’s Restaurant News discuss the prospects of a big industry recovery during the second half of the year, and how AI technology promises to revolutionize kitchens, drive-throughs and even contribute to deciding what people want to eat. Guests: Alicia Kelso, Sam OchesHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 13Why Global Ad Agencies Still Want Their Say in the Digital ID Wars
Erin Matts, Global Chief Experience Officer at OPMG (Omnicom Precision Marketing Group), dives into the ongoing industry battles regarding how digital ad targeting will operate thanks to Google and Apple’s recent update to privacy guidelines. Matts believes that media buying agencies shouldn’t be counted out, especially based on their proximity to clients’ businesses and their deep investments in data science. Guest: Erin MattsHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 12Bonin Bough wants every CMO to be obsessed with getting your cell phone number
The Chief Growth Officer at Triller believes that the future of marketing rests in brands communicating directly with consumers via mobile phones. Meanwhile Bonin talked about why Triller is investing so much in original series as he looks to build what he sees as the ultimate culture-defining video app. Guest: Bonin BoughHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 11Harry's Gabby Cohen Believes People Are Almost Ready to Get Dressed and Go Out Again - and That Brands Have a Chance to Reinvent Experiential Marketing This Summer
Gabby Cohen is Head of Brand Marketing at Harry's, the razor and expanding personal care brand that also includes Flamingo, Cat Person and Headquarters product lines. Cohen discusses how CMOs are likely to be looking to tap into pent-up consumer demand this summer as vaccines are distributed more widely - and that marketers have the perfect opportunity to play a role in bringing back branded experiences. Cohen also thinks that the pandemic-driven trend toward self-care will continue as the company looks to build out a portfolio centered on holistic wellness. Guest: Gabby CohenHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 10IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"
Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is vanishing - and why he's actually okay with testing Google's Federated Learning of Cohorts (FLoC) alternative. In the meantime, Lord believes it's imperative for publishers to work together and embrace AI.Guest: Bob LordHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 9YouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting
YouTube Ads’ Nicky Rettke, Director of Product Management, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale - even as its parent company is leaning away from supporting highly targeted ad messaging across the web. Rettke also shares that the video platform has received a large influx of eCommerce spending during the pandemic.Guest: Nicky RettkeHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 8The News Industry is Battling a Misinformation Crisis Amid Ongoing Business Model Uncertainty
TIME President, Keith Grossman, broaches how the news industry is being forced to rethink how best to get information out to a public that is divided on politics, as well as public health. Additionally, Cyrus Krohn, Senior Vice President, Business Development at consumer intelligence research platform, CivicScience, shares how his company is helping publishers adjust to being in the first-party data business, while preparing for future privacy regulations.Guests: Keith Grossman, Cyrus KrohnHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 7How Disney Fell Deeply in Love with Programmatic Advertising
Lisa Valentino, Executive Vice President, Client and Brand Solutions at Disney Advertising Sales, doesn’t think the TV upfront is dead, but Disney - owner of traditional TV networks like ABC and ESPN - is pushing further than ever into programmatic ad selling and data in a way that would have been unimaginable a few years ago. Valentino’s team is borrowing tactics from Hulu, including self-serve ad buying, which she believes will open up the TV business to a much broader array of advertisers. According to Valentino, they’ve seen a thousand new clients come to Disney through programmatic channels.Guest: Lisa ValentinoHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 6Why TikTok May Soon Be Ready to Go After TV Ad Money
According to Sandie Hawkins, GM of US Global Business Solutions at TikTok, as ratings for linear TV shows decline, the social video platform is delivering TV-sized audiences "every single day”. We talked to Hawkins about why she thinks that TikTok's reach, coupled with the emotional response so many creator videos generate, should position the company to compete for TV ad budgets soon. Hawkins says the key is getting measurement up to par on TikTok, which has only been actively selling ads for about two years, but is enjoying huge demand increases due to the pandemic.Guest: Sandie HawkinsHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 5Pinterest Aspires to Be the "Connective Tissue Between Inspiration and Action"
Pinterest's Chief Revenue Officer, Jon Kaplan, discusses the company's evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle - and how over time that may encroach on Amazon's territory. Kaplan gives insight into interesting and unexpected consumer use cases Pinterest discovered during the Pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends.Guest: Jon KaplanHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 4David Jones Thinks Ad Holding Companies Are Hiding Behind Covid
David Jones, Founder and CEO of You & Mr Jones believes the traditional ad agency model is in serious trouble, as evidenced by the recent massive drops in valuation among the world's largest ad agency holding giants - even if these companies are claiming publicly that their recent performance dips are a temporary result of the pandemic. Naturally, Jones sees his company's 'brand tech' approach as offering a better model for marketers - and he's raised $60 million in funding and landed at a $1.36 billion valuation to back up his bet. Guest: David Jones, Founder & CEO, You & Mr JonesHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 3Why Publishers Like Complex Can't Wait for Someone Else to Replace the Cookie
Aaron Braxton, Vice President, Head of Business Intelligence at Complex Networks talks about how even as his company is eyeing industry-wide attempts at replacing the cookie, such as the Trade Desk's Unified ID initiative, publishers need to start taking audience intelligence into their own hands. In Complex's case, that's included recruiting a 30,000 member digital panel of enthusiasts, which helps inform the company's editorial team while helping bring in more brand partnerships. But, as Braxton discusses, it's going to take a lot more investment in data science for publishers to maintain their ability to track the impact of ad spending long term.Guest: Aaron BraxtonHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 2"The Battle for the Soul of the Internet" - Adweek's Ronan Shields on the Coming War Between Apple and Google Over the Future of Digital Advertising
Adweek’s Programmatic Editor, Ronan Shields discusses the many enormous changes set to rock digital advertising in 2021 and beyond - and how the biggest tech companies are looking to shape the web in their image. Namely, according to Shields, Google is trying to preserve its power as the most powerful ad targeting machine in the world, while Apple is looking to assert its influence under the veil of privacy. Meanwhile, the rest of the ad ecosystem is simply trying to hang on.Guest: Ronan ShieldsHost: Mike ShieldsProducer: Kenya Hayes
S2 Ep 1Terence Kawaja and Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-Covid, but Think Some Media Investors are ‘Whistling Past the Graveyard’
Terry Kawaja, CEO and Founder of LUMA Partners and Dave Morgan, CEO and Founder of Simulmedia kick off Season 2 of Next in Marketing with their take on the state of the ad economy in 2021, including predictions on where the industry is headed post-Covid. The two executives didn't hold back in assessing the sudden ad tech resurgence on Wall Street, as well as the prospects of the giant ad agency holding companies and whether breaking up big tech companies will make any difference.Guests: Terence Kawaja & Dave MorganHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 22Advertising Disrupted: What User Privacy Means for Marketers
2020 was a year of massive change in the digital advertising ecosystem, with Apple in particular making headlines around its iOS 14 plans to limit the use of IDFA. Earlier this year during a live session at TechCrunch Disrupt, AppFlyer’s US President, Brian Quinn and Sparrow Advisers’ Principal and Co-founder, Ana Milicevic broke down the ramifications of Apple's big announcement.Guest: Brian Quinn and Ana MilicevicHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 21Brian Morrissey on Why We'll Never Escape Advertising and Why 2021 May Represent a Return to Sanity in Digital Publishing
Longtime Digiday Editor-in-Chief and Founder of The Rebooting, Brian Morrissey digs into which advertising and media trends from the wild year that was 2020 will stick, and which won't have much lasting impact in the new year. Despite all the privacy updates and regulation, he believes that brands and ad tech companies will always find a way to adapt. Brian also discusses the parallels he sees in the recent fallout in digital publishing and the various business model pivots that industry has seen and the still-saturated DTC brand sector.Guest: Brian MorrisseyHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 20American Express Believes Machine Learning is Going to Radically Reshape Just About Every Industry
Anthony Mavromatis is Head of Enterprise Customer Data Science and Platforms at American Express. As one of the financial company's machine learning experts, he discusses how the company has spent years building out technology that promises to change how it operates internally, how it corrals and leverages endless data, and how it interacts directly with customers. Mavromatis thinks machine learning is set to revolutionize multiple industries and eventually reshape the workforce, but he also hits on how resistant some companies may be to change. Guest: Anthony MavromatisHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 19Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes
Kiwoba Allaire, founder and CEO of Girl STEM Stars, has been fighting against stereotypes for years regarding women and people of color in the tech world. With Girl STEM Stars, she’s taken matters into her own hands, establishing a program designed to provide young girls not only with confidence to pursue career paths in tech, but with both the skills and the networking needed to crack this exclusive universe. Allaire, who founded the program during her time at the now defunct ad tech company, Rocket Fuel, discusses how her organization had to adjust this year, as the pandemic made in-person activities nearly impossible, and why she’s optimistic about the real possibility for change in the world of technology.Visit: https://www.girlstemstars.org/Guest: Kiwoba AllaireHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 18TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work
TikTok’s Head of Measurement Jorge Ruiz discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers. The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.Guest: Jorge RuizHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 17Harold Klaje is on a Mission to Demystify Reddit for Brands
Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged fans - and some of the frontier corners of the web. Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns. Guest: Harold KlajeHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 16Crypt TV Wants to Build Marvel For Horror Fans By Scaring People on Their Mobile Phones
Jack Davis founded Crypt TV as part of a fun stunt on the long-defunct video platform Vine. Since then, with the help of Hollywood studio Blumhouse, the entrepreneur amassed a big audience of young horror fans who are more than comfortable watching scripted, scary content on their mobile phones. After conquering Facebook Watch and YouTube, Crypt TV has its sights set on TV, and Davis wants to build a stable of characters in the vein of the mega-successful Marvel. Guest: Jack DavisHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 15Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait
The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance's Managing Director, Americas, Guillaume Lelait says that recent moves by Apple and Google to limit how brands can target people across the web are making things more challenging for advertisers - and they may have to accept less precision. On the flip side, Lelait sees huge potential in the use of incrementality, as more marketers strive to isolate the impact of each partnership. Guest: Guillaume LelaitHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 14Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality
Jeffrey Wong, Principal Data Scientist, Computational Causal Inference at Netflix discusses how the streaming giant uses data signals to help get you to notice - and hopefully watch - its shows. Wong also breaks down the company embracing the measurement of ad spend effectiveness through incrementality and why he’s urging more marketers to take risks with their advertising budgets.Guest: Jeffrey WongHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 13How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic
Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate was about product, not price and supply chain efficiency. He also covers the vital importance of Facebook and Instagram for DTC brands, and why it's so hard for startups to walk away from social platforms. Guest: Gabi LewisHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 12HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June
Shana Sumers, Head of Community at HER, a dating and social app for LGBTQ+ people, discusses what it's been like to navigate a social and dating focused business during a time when people can't get together in person. Shana also shares what she really thinks of the Facebook ad boycott, and why she's hoping big brands graduate past just supporting black and LGBTQ+ audiences during events like Black History Month and Pride Day.Guest: Shana SumersHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 11TV Advertising is Finally Becoming More Data Driven - Which Means Everything About the TV Ad Business Needs to Change
Nicolle Pangis, CEO of Ampersand, discusses how traditional media companies are trying to accommodate brands who want to bring the same kind of targeting they use in digital to TV. But, Pangis believes this shift, along with pandemic, will cause the TV upfront to change radically, while forcing agencies and brands to consolidate many of their ad buying operations. Pangis also talks about how big changes in consumer tracking may upend many norms in programmatic advertising. Guest: Nicolle PangisHost: Mike ShieldsProducer: Kenya Hayes
S1 Ep 10Visa’s Matt Story Thinks Madison Avenue is Making Big Strides on Privacy But Has a Ways to Go on Diversity
Matt Story, Senior Director of Global Innovation Marketing at Visa discusses how tough it is to reach belt-tightening millennials who are wary of sharing data and think of Visa as a big bad credit card company. He also hits on how brands are dealing with having less sponsorship event opportunities due to Covid-19. Additionally, Matt walks us through his early career in the ad agency business, and how crucial it was to find leaders of color who were dedicated to promoting diversity in hiring.Produced by Kenya Hayes
S1 Ep 9Tastemade Says Its Thriving During the Digital Media Apocalypse
Jeffrey Imberman, Head of Sales and Brand Partnerships at Tastemade dishes on how the food-centric media brand figures out ways to produce content and sell advertising that it doesn’t control across the large platforms, including Facebook, YouTube and TikTok. Jeff also hits on how his team has adjusted to making content for brands faster during the pandemic and why Tastemade is even bothering with a live linear TV network.Produced by Kenya Hayes
S1 Ep 8Snap is Bringing Digital Ad Creative Out of the Dark Ages - Though Traditional Agencies May Not be Ready
In our first-ever two guest episode, we talked to Jeff Miller, Senior Director, Global Creative Strategy at Snap and Alex Collmer, Founder and CEO at VidMob about the state of creative work in digital advertising. Jeff and Alex explore why now might finally be the moment that marketers embrace analytics and ad tech to improve the quality of their digital creative work and how platforms like Snap are shifting consumers' expectations surrounding what constitutes an ad. In addition, they discuss how the pandemic has led brands toward producing ads on much shorter timelines, which has major implications for traditional ad agencies.Produced by Kenya Hayes
S1 Ep 7Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem
Global Chief Technology Officer for Merkle and the CRM line of business for Dentsu Aegis Network, Peter Randazzo helps break down what Apple is doing with IDFA and what that means for marketers and the mobile economy. In addition, Randazzo discusses the growing number of challenges brands face as they look to employ consumer data for targeting, ranging from privacy regulation to the elimination of cookies.Produced by Kenya Hayes
S1 Ep 6Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties - and Why Brands are Facing an ‘Existential’ Challenge in this Era
EIn the very first Next in Marketing podcast episode ever recorded, MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19. Kassan also weighs in on how the streaming wars between Netflix, HBO, NBCU and others, and how he thinks the ad business will grapple with live events like Cannes in the coming years.Produced by Kenya Hayes
S1 Ep 5How Digital Ad Veteran Sarah Hofstetter is Trying to Help Legacy Retailers Become E-commerce Juggernauts in the Age of Stay-at-Home Shopping
Profitero’s President Sarah Hofstetter discusses how marketers view customer acquisition, advertising and brand loyalty has been upended by the Covid-19 crisis, and how her company is helping unlock data to accelerate the growth of E-commerce.Produced by Kenya Hayes
S1 Ep 4YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results
YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly - just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.Produced by Kenya Hayes
S1 Ep 3Activision Blizzard Knows The Video Game Industry Hasn't Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That
Activision Blizzard's Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how he thinks the prolonged stay-at-home lockdowns are opening many brands eyes to the medium's power. Stringfield also discusses the various options available to brands, from traditional ads in mobile gaming to rewarding gamers with virtual goods - as well as how most marketers are funding big game initiatives.Produced by Kenya Hayes
S1 Ep 2Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming
Twitch’s CMO, Doug Scott dives into how he explains the streaming service to non-gamer CMOs, and why he's so bullish on eSports. Scott also details the huge spikes Twitch has seen since the Covid-19 shelter in place orders and how a broader audience is seeking non-gaming content.Produced by Kenya Hayes
S1 Ep 1NBCUniversal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model
NBCUniversal’s Linda Yaccarino discusses the company's ambitions for its video service Peacock, and why she's convinced advertising will play a vital role in the streaming wars. Yaccarino also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.Produced by Kenya Hayes