YouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting
YouTube Ads’ Nicky Rettke, Director of Product Management, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale - even as its parent company is leaning away from supporting highly targeted ad messaging across the web. Rettke also shares that the video platform has received a large influx of eCommerce spending during the pandemic. Guest: Nicky Rettke Host: Mike Shields Producer: Kenya Hayes
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Show Notes
YouTube Ads’ Nicky Rettke, Director of Product Management, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale - even as its parent company is leaning away from supporting highly targeted ad messaging across the web. Rettke also shares that the video platform has received a large influx of eCommerce spending during the pandemic.
Guest: Nicky Rettke
Host: Mike Shields
Producer: Kenya Hayes