"The Battle for the Soul of the Internet" - Adweek's Ronan Shields on the Coming War Between Apple and Google Over the Future of Digital Advertising
Adweek’s Programmatic Editor, Ronan Shields discusses the many enormous changes set to rock digital advertising in 2021 and beyond - and how the biggest tech companies are looking to shape the web in their image. Namely, according to Shields, Google is trying to preserve its power as the most powerful ad targeting machine in the world, while Apple is looking to assert its influence under the veil of privacy. Meanwhile, the rest of the ad ecosystem is simply trying to hang on. Guest: Ronan Shields Host: Mike Shields Producer: Kenya Hayes
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Show Notes
Adweek’s Programmatic Editor, Ronan Shields discusses the many enormous changes set to rock digital advertising in 2021 and beyond - and how the biggest tech companies are looking to shape the web in their image. Namely, according to Shields, Google is trying to preserve its power as the most powerful ad targeting machine in the world, while Apple is looking to assert its influence under the veil of privacy. Meanwhile, the rest of the ad ecosystem is simply trying to hang on.
Guest: Ronan Shields
Host: Mike Shields
Producer: Kenya Hayes