Harold Klaje is on a Mission to Demystify Reddit for Brands
Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged fans - and some of the frontier corners of the web. Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns. Guest: Harold Klaje Host: Mike Shields Producer: Kenya Hayes
Next in Media · Harold Klaje, Mike Shields, AppsFlyer, Reddit
Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged fans - and some of the frontier corners of the web. Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.
Guest: Harold Klaje
Host: Mike Shields
Producer: Kenya Hayes