Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait
The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance's Managing Director, Americas, Guillaume Lelait says that recent moves by Apple and Google to limit how brands can target people across the web are making things more challenging for advertisers - and they may have to accept less precision. On the flip side, Lelait sees huge potential in the use of incrementality, as more marketers strive to isolate the impact of each partnership. Guest: Guillaume Lelait Host: Mike Shields Producer: Kenya Hayes
Next in Media · Guillaume Lelait, Mike Shields, M&C Saatchi, AppsFlyer
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Show Notes
The ad industry may need a bit of a reality check when it comes to ad targeting and the kind of consumer data brands can rely on. M&C Saatchi Performance's Managing Director, Americas, Guillaume Lelait says that recent moves by Apple and Google to limit how brands can target people across the web are making things more challenging for advertisers - and they may have to accept less precision. On the flip side, Lelait sees huge potential in the use of incrementality, as more marketers strive to isolate the impact of each partnership.
Guest: Guillaume Lelait
Host: Mike Shields
Producer: Kenya Hayes