How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic
Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate was about product, not price and supply chain efficiency. He also covers the vital importance of Facebook and Instagram for DTC brands, and why it's so hard for startups to walk away from social platforms. Guest: Gabi Lewis Host: Mike Shields Producer: Kenya Hayes
Next in Media · Mike Shields, AppsFlyer, Magic Spoon, Gabi Lewis
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Show Notes
Magic Spoon Co-Founder Gabi Lewis discusses the process of building a new food brand when suddenly everyone is stuck at home, getting almost everything delivered and watching their wallets. Gabi also talks about the opening he saw within the cereal category and how unlike many DTC success stories, the path to disrupt and innovate was about product, not price and supply chain efficiency. He also covers the vital importance of Facebook and Instagram for DTC brands, and why it's so hard for startups to walk away from social platforms.
Guest: Gabi Lewis
Host: Mike Shields
Producer: Kenya Hayes