Pinterest Aspires to Be the "Connective Tissue Between Inspiration and Action"
Pinterest's Chief Revenue Officer, Jon Kaplan, discusses the company's evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle - and how over time that may encroach on Amazon's territory. Kaplan gives insight into interesting and unexpected consumer use cases Pinterest discovered during the Pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends. Guest: Jon Kaplan Host: Mike Shields Producer: Kenya Hayes
Next in Media · AppsFlyer, Pinterest
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Show Notes
Pinterest's Chief Revenue Officer, Jon Kaplan, discusses the company's evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle - and how over time that may encroach on Amazon's territory. Kaplan gives insight into interesting and unexpected consumer use cases Pinterest discovered during the Pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends.
Guest: Jon Kaplan
Host: Mike Shields
Producer: Kenya Hayes