Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand

Allison Ball, Founder of Allison Ball Consulting, joins the Real Food Brands Marketing Podcast to discuss practical ways to land meetings with retail buyers, improve your sales pitch and how to follow up after. In This Episode: Why it is crucial to have a clearly defined brand How to approach a retail buyer for a meeting Why you should never "swing by" to catch a buyer for an impromptu meeting How to pitch your brand at a buyer meeting How to follow up from a successful meeting Resources: Retail Ready Allison's four things to know before pitching to retail buyers Katie on Linkedin Real Food Brands Marketing Roundtable

It's no secret Amazon is interested in the food business. Today we're talking about the impact of e-commerce on food distribution and how you can use Amazon to grow your business with Jennifer Ruscin, CEO of Jennifer Ruscin Enterprises. In This Episode: Why it's important to have a clearly defined brand How a broker can help you approach marketing for e-commerce Why you should be considering selling through Amazon for your food brand How to choose the right platform when selling through Amazon How selling on Amazon can help you get placement in retail stores How Amazon's Whole Foods acquisition is mixing natural food distribution with non-food items Resources: Jennifer on Linkedin Jennifer Ruscin Enterprises Soulful Business Podcast Puracy Katie on Linkedin Real Food Brands Marketing Roundtable

The annual Good Food Expo brings together thought leaders in the natural food industry. Join host Katie Mleziva as she shares key takeaways from successful brands, buyers, incubators and investors to support building a strong brand. In This Episode Key takeaways from the following sessions at the 2018 Good Food Expo: Incubators, Accelerators, and Shared Kitchens The New Breed of Millennial Food Entrepreneurs Social Media Marketing and E-Commerce Getting and Keeping Your Product on the Shelf Resources Good Food Expo Real Food Brands Marketing Roundtable Facebook Group The Levers Marketing Katie's Full Blog Post

When rooted in the Brand Strategy, your day-to-day marketing efforts bring your brand's purpose and plans to life in order to engage consumers, inform operational decisions and ultimately, achieve your business goals. When athletes prepare for a game, they do more than just spend time in the gym or on the field. Sure, they need to build up their bodies to compete, but they also spend a lot of time building up their minds. They watch tapes of their opponents to get to know their playbook. Then they build a strategy for how they're going to overcome their opponents. Okay, now think about yourself as you compete in a crowded grocery market. When you do your homework to understand the landscape and competition it helps you create the game plan for how you can carve out a unique position for your product based on your ideal consumers' needs. Taking the time to go through these steps will inform and refine your brand strategy and help you make stronger connections with consumers and stakeholders. In This Episode: Why it is important to document your brand strategy How to investigate your industry landscape How to perform a competitive review Defining your unique positioning Outlining a brand personality Honing in on your brand pillars Resources: Real Food Brands Marketing Roundtable Facebook Group The Levers Marketing

To say that food is important would be an obvious understatement. To say that eating the right kind of food is important is unfortunately still something that is less of a given to many people. With supermarkets and street sides loaded with options of unhealthy, unnatural, and frankly harmful options, it can be hard to rise above the noise. If you've started a natural food business, you have even more reason to be seen and stand out from the competition. This is why your marketing strategy is so crucial. Katie Mleziva has started the Real Food Brands Marketing Podcast to help you develop your brand and make an impact! In This Episode: Introduction to host Katie Mleziva Why good branding is so crucial How to think about your brand personality Resources: Real Food Brands Marketing Roundtable Facebook Group Real Food Brands