How to Define Your Ideal Audience Using Personas
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
June 27, 201815m 34s
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Show Notes
Join host Katie Mleziva as she breaks down audience personas and gives practical steps to identifying your ideal customer.
In This Episode:
- Where to begin when defining your target audience
- Why you should not model your ideal customer only after yourself
- How to validate your ideas and assumptions about your audience
- Questions to answer when building your audience persona
- How to identify your customer's pain points and needs
- How using your audience persona can guide your decisions
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