Why a Clear Brand Strategy Matters When Seeking Financing
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
July 11, 201837m 53s
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Show Notes
Tera Johnson, Founder of teraswhey and the Food Finance Institute, joins the Real Food Brands Marketing Podcast to discuss food financing and why a clear brand strategy is crucial when building your business and approaching investors.
In This Episode:
- How Tera started Tera's Whey, now the #1 whey protein brand in the natural category and #4 overall
- The importance of the company name and product label
- How Tera's Whey paved the way for organic whey protein
- Why a clearly defined brand strategy matters when working with financing and investment
- Why becoming a national brand needs to be an early decision
- Why your target market may not be your local market
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