Why Your Food Brand Should Be on Amazon
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
May 2, 201827m 49s
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Show Notes
It's no secret Amazon is interested in the food business. Today we're talking about the impact of e-commerce on food distribution and how you can use Amazon to grow your business with Jennifer Ruscin, CEO of Jennifer Ruscin Enterprises.
In This Episode:
- Why it's important to have a clearly defined brand
- How a broker can help you approach marketing for e-commerce
- Why you should be considering selling through Amazon for your food brand
- How to choose the right platform when selling through Amazon
- How selling on Amazon can help you get placement in retail stores
- How Amazon's Whole Foods acquisition is mixing natural food distribution with non-food items
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