10 Steps to Creating an Effective Creative Brief
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
August 22, 201820m 16s
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Show Notes
Learn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals.
In This Episode:
- Why a creative brief is a crucial extension of your brand strategy when it's time to implement your marketing plan
- 10 sections to include in your creative brief
- Company background
- Project purpose
- Advertising objective
- Ideal audience and insights
- Brand personality and voice
- Message priorities
- Deliverables and format
- Executional mandatories
- Schedule
- Budget
Resources:
- How to Start Building and Documenting Your Brand Strategy (they will need to request access to get into the group, so I'm thinking maybe delete this and keep what I added below?)
- Real Food Brands Marketing Roundtable Facebook Group (click here to join the group and get access to the creative brief sample).
- Real Food Brands