Package Design that Pops Off the Shelf
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
June 13, 201828m 55s
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Show Notes
Nancy and Bob Frame, Owners of Nancy Frame Design and the creative minds behind the Whole Foods 365 package designs, join the Real Food Brands Marketing Podcast to discuss what makes good food package design and common pitfalls to avoid.
In This Episode:
- Why good packaging is a crucial part of building your food or beverage brand
- How to communicate your brand values quickly through your packaging
- Why your packaging needs to stand out
- Why it is important to know the category rules and when to break them
- How to communicate with a designer when creating a label design
- How to approach redesigning an existing brand or package
- Common mistakes brands make with packaging
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