7 Steps to Naming a Product or Company
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
August 8, 201820m 8s
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Show Notes
Episode 11: Brainstorming a product or company name can be hard work, but having a process to inspire you and tie your efforts back to your strategy make your efforts more efficient and effective. In this solo episode, Katie explains how to develop a name that is both creative and strategic.
In This Episode:
- How working within parameters can improve creativity when brainstorming
- 7 Steps for naming
- Set decision criteria for what makes a winning name
- Review your brand strategy and pull key concepts/words as inspiration
- Choose your top 5 concepts and begin brainstorming as many words as possible related to each concept to create concept clusters of words (no filtering yet!)
- Review clusters for each concept and begin narrowing down to just a few concepts that energize you the most based on your decision criteria
- Narrow your list down further, now focusing on words that could be actual names
- Perform a competitive search for potential conflicts with existing names
- Seek feedback from your ideal audience, or people who understand your ideal audience and your objectives.
- Next steps after you find you land on the perfect name
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