How to Set Up Your Next Buyer Meeting for Success
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
May 16, 201824m 17s
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Show Notes
Allison Ball, Founder of Allison Ball Consulting, joins the Real Food Brands Marketing Podcast to discuss practical ways to land meetings with retail buyers, improve your sales pitch and how to follow up after.
In This Episode:
- Why it is crucial to have a clearly defined brand
- How to approach a retail buyer for a meeting
- Why you should never "swing by" to catch a buyer for an impromptu meeting
- How to pitch your brand at a buyer meeting
- How to follow up from a successful meeting
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