Direct Booking Success Podcast

What is better than receiving a referral for a stay? Perhaps having a steady stream of referrals.That's exactly what Melanie Kriel discovered, and it's revolutionising the hospitality industry in her area. With her well-executed referral system, she's not only increasing her bookings but providing exceptional hospitality to visitors in the area. We talk about:Melanie’s background and how she got started with short-term rentalsThe isolation of running your own businessCollaborating with other hosts and their resistance at firstHow Melanie built a referral network for mutual benefitHow the network has become a communityBalancing the giving and taking among hostsThe future of her Awesome Host Referral GroupAdvice for others wanting to do something similarWhat direct booking success means to MelanieHave you done one thing in your business that has made a difference? I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Melanie Kriel:Website: https://www.beachfrontapartmentsinshakasrock.com/Facebook: https://www.facebook.com/thompsonsbeach/Instagram: https://www.instagram.com/beachfrontapartmentsLinkedIn: http://linkedin.com/in/melanie-kriel-0383a614a

Curl up and listen while I tell you stories of two short-term owners who were looking for direct booking success?Both were struggling in their businesses and life but were able to see a way to having the success they wanted. Direct booking success means different things to different people. What does it mean to you?I talk about:The challenges faced by vacation rental owners in achieving direct booking success The different ways success is measuredBenefits of getting it right for your own businessThe importance of having your own marketing planBook your free 15 minute callI’ll help you get the clarity on the three areas you need to focus on to progress your direct bookings. Book your free call here: https://directbookingsuccess.com/callCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/

Imagine finding the one thing that can help your short-term rental business stand out from the rest? This week’s guest is Sara Sokol from Bath, Maine, USA where she has one vacation rental. She has taken her passion from her day job as a dog trainer to a new level by going all in with being not only pet-friendly but pet welcoming. Making this decision started her down a path of helping other property owners and managers who want to do the same.We talk about:The fear of niching downRemoving barriers to guests booking like pet feesOpening up your mind to be more pet friendlyUsing and creating Facebook groups that promote your nicheHelping others attract the right guestsAllowing guests to match with the right pet-friendly propertiesWhat direct booking success means to SaraHave you done one thing in your business that has made a difference to your direct bookings? I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Sara Sokol:Facebook group: https://www.facebook.com/groups/1043741576357003Facebook page: https://www.facebook.com/dogswelcomenorthamericaDogs welcome website:https://www.dogs-welcome.net/Website: https://www.littlewhitedogproperties.com/Email addresses: [email protected] and [email protected]

I believe that having your own marketing plan is crucial for achieving more direct bookings for your holiday/vacation/short-term rental business. Without one, it's like going on a road trip without a map or GPS – you just won't know where you're going or how to get there.Having a plan gives you the confidence that you are on the road for direct booking success along with the knowledge and tools to get there.I talk about:The importance of having a marketing plan for your hospitality businessHow you wouldn’t go on a road trip without a map or GPSThe questions to answer in order to start to create that planHow you don’t have to do it all to be successfulThe need of your own unique marketing planBook your free 15 minute callI’ll help you get the clarity on the three areas you need to focus on to progress your direct bookingshttps://directbookingsuccess.com/callCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/

Today's podcast is with Evan Dolgow from Aidaptive.com. We chat about staying ahead of the curve in the ever-changing digital world. Evan compares direct booking to e-commerce and tells us what we can learn from giant e-commerce platforms. He also emphasises the importance of understanding your ideal guest and their booking journey and how taking the time to do so can provide immense value for your vacation rental business. We talk about:Booking a stay online is a form of e-commerceHow to layout your website for more clicksThe importance of understanding your guest's needsUtilising insights in Google Analytics 4The metrics to trackDoing more of what your guests wantWhy direct bookings are most important nowCreating a roadmap to stay ahead of trendsShowing trust on your websiteStay open to new ideas and experiment with AIWhat direct booking success means to EvanI’m looking for owners and managers who have done something in their business (marketing or hospitality) that has made a difference to their direct bookings. Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Evan Dolgow:Website: ​​https://aidaptive.com/LinkedIn: https://www.linkedin.com/in/evandolgow/

In this episode of the Direct Booking Success podcast, I talk about the term "passive income" and its implications for those in the hospitality industry. Many people who initially bought into the idea of passive income from property rentals now realise the amount of work involved and that the money does not come in passively. I also offer advice on how to stand out in the industry, including not promoting being an Airbnb Superhost and investing in overall branding to connect with guests, create a loyal customer base, and stand out from the competition.We talk about:Passive income and how it is marketed to property industry people.People who initially bought into the idea of passive income from property are now waking up to the reality of the work involved.There may be a surplus of short-term rental properties now, but this could change.Promoting being an Airbnb Superhost is not beneficial and is actually free marketing for Airbnb.The importance of investing in branding to stand out in the competitive industry.Branding is not just about having a logo but a business's overall impression and personality.The questions to answer in order to create your own brand strategy.That your brand will evolve over time.How to create your mission statement using the formula: [Business] helps [who] do [what] by [how].I’m looking for owners and managers who have done something in their business (marketing or hospitality) that has made a difference to their direct bookings. Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/

In September 2022, I hosted the second Direct Booking Success Summit, a three-day online summit for hosts, owners and managers in short-term rentals. It was packed with learning from top experts in the field, and today's episode is a recording of a live session I hosted with three of those experts about what hospitality is. They're all so knowledgeable and inspiring, I just had to share the conversation with you.&nbsp;In this episode, you'll get to hear from Di, Bob, and Tyann. Di runs a business called Wild Harvest that offers group-exclusive teepee rentals and activities in North Yorkshire, UK. Bob is the founder of Green VR events and runs a sustainable holiday department in Italy, as well as a new platform called Enviro Rental. Tyann is the Queen of Guest Experience for Touch Stay Digital Guidebooks and owns two property management companies in the USA. I hope you enjoy the episode!We talk about:Hospitality is about welcoming people into your space and making them feel comfortableA good host aims to over-deliver and prioritise the guest's experienceHospitality involves getting to know guests and finding out what they need and wantIt is important to be flexible and easygoing as a hostHospitality can be learned, even if it doesn't come naturallyIt is possible to provide hospitality remotelyHospitality involves going above and beyond for guests, even in difficult situationsHospitality is a significant factor in the success of a business, such as a glamping or events companyHosting guests can be enjoyable and rewardingProviding high-quality hospitality can lead to a positive reputation and repeat businessDo you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesMarketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsDirect Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Bob Gardner:Website: https://www.casaldeifichi.comLinkedin: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/CONNECT WITH Di Hammill:Website: https://www.wildharvest.orgFacebook: https://www.facebook.com/thetipifolkInstagram: <a href="https://www.instagram.com/wildharvest_tipis_and_courses/" rel="noopener noreferrer"...

What does the word hospitality mean to you?The market has been saturated over the past couple of years with more and more people getting into our short-term rental business.The fact is that there's now more competition than ever. So how are you going to stand out?We talk about:I hear so many people getting into short-term rentals as a get-rich-quick strategyThose who don't invest time and energy into hospitality in 2023 won't succeedTake inspiration from the level of hospitality a five-star hotel provides Personal touches mean more to guestsIdeas on what you can do Create relationships with your guestsWe want our guests to have a fabulous stay and return again and againPlease leave me a review wherever you listen to this podcast. I’d be so grateful!Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesMarketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Do you want some tips to help increase your direct bookings?In September 2022, I hosted the second Direct Booking Success Summit. It was three days of free online learning from the top experts in our short-term rental field.&nbsp;Today I'm bringing you a conversation I had with five of them as part of a special live session where they give you their one thing that you should do to increase your direct bookings. This episode features Damian Sheridan, Kelly Odor, Sarah Orchard, Jodi Bourne and Si Ranshaw.&nbsp;We talk about:SMS marketingAdd a link to your website on everything you doBe clever with your newsletter sign-upsIf you do have people on your email list, start emailing themA picture says a thousand words, especially if it's of your bins and toilet plungerStop being generic and talk directly to your ideal guestCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesMarketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsDamian Sheridan - https://bookdirect.show/Kelly Odor - https://www.booksterhq.com/&nbsp;Sarah Orchard - https://get-fully-booked.com/&nbsp;Jodi Bourne - https://jodibourne.com/&nbsp;Si Ranshaw - https://www.siranshaw.com/&nbsp;

Statistically, your ‘About’ page is the second most looked-at page on your website.What distinguishes you from your competitors?Today's guest is copywriter Concetta Cassidy, the owner of the Cheeky Pineapple, a copywriting studio that provides stress-free vacation rental marketing, for owners, hosts and property managers.Singing and playing the piano from an early age taught Concetta how to resonate with an audience. When she began her journey as a vacation rental copywriter, she realised these skills came in handy. Finding the right combination of words is like hitting that sweet note in a song. It stops people in their tracks and makes them take notice.Topics discussed:The guest experience really resonated with meYour story really needs to come through in your website copyGuests feeling more connected to you can be the deciding factor for bookingGuests proactively seek out your ‘About’ pageYour ‘About’ page isn’t all about youGuests need to know what you stand for and what your values areWhat to include in your ‘About’ pageShow why you are the right choice for potential guestsYour story is a very strong business toolBe consistent across all your marketingWhat direct booking success means to ConcettaCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesCONNECT WITH Concetta Cassidy:Website: https://www.thecheekypineapple.com/&nbsp;Instagram: https://www.instagram.com/thecheekypineapple/&nbsp;LinkedIn: https://www.linkedin.com/in/thecheekypineapple/

If you were already on the direct booking journey, then you know how important having somewhere for your guests to ‘book direct’ with you is.If you are just starting, let me tell you straight up, you need your own website!Topics discussed: Guests need to be able to ‘book direct’ on your website Stop putting obstacles in front of guestsNot every booking will doUsing your marketing to get bookings from your ideal guestWhat not to do in your marketingYour business – your rulesLook at how Airbnb guides the guest to bookKISS - Keep it simple stupid!Ask a friend to go and make a booking on your site for feedback on the experienceYour website should never be ‘done’FREE EVENT:Ask me anything about… your direct booking website&nbsp;Friday 9th December 2022 at 2pm GMT / 9am ESTLive in the free Marketing Hub Facebook GroupJoin us here: https://www.facebook.com/groups/marketinghubforholidayrentalsCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesMarketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Are you an Airbnb Host or a Property Manager?&nbsp;In this episode I speak about going from being a host to a professional property manager and why this is such an important change needed in your mindset.Topics discussed:Setting goals at the start of the yearHospitality is a 24/7 businessRunning a vacation rental/holiday let is hard workBooking trends of the past few yearsYou are the CEO of your businessWhat I’ve heard some ‘professional managers’ sayWhat makes you a professional property managerHow I started with Airbnb and turned in a property managerThe pandemic changed my lifeI love hospitality and helping othersLet me know your story – connect on InstagramCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboyles

Are you ready for direct bookings? Or need to inject some adrenaline into what you’re been doing up-to-now?Today I'm speaking about the two must-haves you need to drive your direct bookings along with a bunch of tips to get you going.Topics discussed:How to get your ideal guest's attentionEncouraging people to know, like and trust youBe consistent in all your marketingMake it manageable for yourself and your lifeYou need a place that you own onlineCraft a website that guides your ideal guest through to booking a stayWhat to include on your homepagePeople buy from people, so get more of ‘you’ on thereDon’t make it hard for guests to book onlineLook at the big pictureHow to get it doneSend me a DM on InstagramCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboyles

How many of your bookings come through an OTA (an online travel agent like Airbnb or booking.com or VRBO)?Perhaps you are only listed on one of them, or maybe you're listed on all of them.In this episode, I talk about why you should get off the OTA rollercoaster and concentrate on your own Direct Booking Success.Topics discussed:Stop putting all of your eggs in one basketOTA listings get shut down&nbsp;Guest complaints can cancel your bookings overnightGuests can take offense to anythingFocus on your own direct bookings insteadIt takes hard work to build your businessThere is nothing passive about this industryHow to get startedAre you ready to build your business on your own ground with your own rules?&nbsp;Join me for a free, live interactive masterclass on Wednesday 16 November 2022Sign up here: https://directbookingsuccess.com/masterclass/Join me for a free Ask me anything… about using social mediaFriday 11 November 2022 at 2pm GMTLive in the Marketing Hub Facebook groupJoin here: https://www.facebook.com/groups/marketinghubforholidayrentals/CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboyles

Using social media for your airbnb/vacation/holiday/short-term rental? How's that working for you?&nbsp;Are you chasing numbers and followers, getting frustrated that you are not getting more bookings?In this episode, I talk about how I think you should be using social media to your advantage and getting your ideal guests to book direct with you.Topics discussed:Chasing followers on social mediaUse social media as part of your marketing&nbsp;Trap number one –&nbsp;vanity metricsTrap number two – happy cupcake day and other meaningless awareness daysTrap number three – posting for the sake of postingWhat to do insteadWhat your ideal guest wants to know aboutTell your followers what you want them to do nextA special invitationJoin me for a free Ask me anything… about using social mediaFriday 11 November 2022 at 2pm GMTLive in the Marketing Hub Facebook groupJoin here: https://www.facebook.com/groups/marketinghubforholidayrentals/CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboyles

When I ask owners and managers of Holiday/Vacation/Short-term Rentals – What is holding you back from actually sending emails? The answer I usually hear is that they have no idea what to write about in an email.&nbsp;In this episode, I’ll help you get off the starting block and on to sending out emails to those on your list.Topics discussed:Speak to your ideal guest, not everyone on your list at onceNewsletters vs. personal emailsWhat tech is needed for email marketingDon’t write directly in your email programCreate a template to follow every timeDon’t sell all the time&nbsp;Ideas on what to include in your emailWhat your ideal guest wants to know aboutNewsletter examplesWatch my FREE masterclass on how to nail your ideal guest:https://directbookingsuccess.com/idealguest/Watch my email newsletter critique:https://directbookingsuccess.com/newslettersThe email programme I use – ActiveCampaign:https://ActiveCampaign.referralrock.com/l/16Z98PX6051/CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin me in my Free Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/

First off, don't panic from the title of this episode! You do need to be building two email lists, not just one. But don’t worry, not only am I gonna tell you why, but I'll also tell you a bit about how to actually do this. I will not leave you high and dry, believe me!Topics discussed:Previous guests are your fans or VIPsPrevious guests are your first email listWho should be included in your second email listNeed to provide something of value in exchange for their email addressWe need to be respectful of those who have given us their email addressesSome ideas of what that download/lead magnet could beHow to get that lead magnet outWhatever you produce, it is something that is perfect for your ideal guestHaving two lists will help you drive more direct bookingsWatch my FREE masterclass on how to nail your ideal guest:https://directbookingsuccess.com/idealguest/CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin me in my Free Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/

This time of year is not always looking fully booked. Don’t panic! Sometimes that's not a bad thing if you've been really busy over the summer, and you need a bit of a rest or perhaps you're just looking for new ways to get those bookings for this off peak time. So let's talk this through…Topics discussed:Marketing when you’re busyThat calendar will not stay fully bookedIt’s not too late to get those low season bookingsWhat not to doEmailing previous guestsGetting an email list startedAdding extra value for guestsEmailing vs. posting more on social mediaBeing invited into your ideal guest’s home through their inboxWhat’s coming up next weekCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesFree Marketing Hub Facebook group: https://www.facebook.com/groups/marketinghubforholidayrentals/

Ever wondered how one of those ‘Escape to the Country TV episodes turned out?This week I speak with Sarah Orchard. Sarah is a marketing consultant and creator of fully-booked.com and host with her husband Adrian of the Hudnails Hideout Treehouse. Sarah and Adrian were guests on the British TV show ‘Escape to the Country’ when they were looking for their own piece of land to build a holiday rental business.&nbsp;Sarah chats to us about the importance of the customer journey experience and the importance of your email list.Topics discussed:Leaving the corporate world to travelBackpacking ideas, treehouses and discovering the child insideFinding the ideal land and location for a treehouseHow ‘Escape to the Country actually worked for themAll of us have competitorsBringing people with you on your journey as you develop can create a base of possible clientsFocussing on a few hundred on your email list can be far superior to thousands on social mediaWhat direct booking success means to SarahCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesCONNECT WITH Sarah Orchard:Website: https://get-fully-booked.comWebsite: https://hudnallshideout.co.ukFacebook: https://www.facebook.com/GetFullyBookeddotcomLinkedIn: https://www.linkedin.com/in/sarahorchard

Wow! I have just wrapped the second Direct Booking Success Summit! I really hope you were there. But just in case you missed it, today I'm going to chat about my own presentation which was – You don't have to do it all to still have direct booking success. I hope you enjoy it.Topics discussed:How you can still have direct booking success if you don't or can't do everythingWhat direct booking success means&nbsp;Aligning your brandBuilding your online reputationTailoring a realistic plan for you and your needsIncreasing your visibilityMaking it doable and follow your planTrack, review and improveBatching and schedulingCut the overwhelmDirect Booking Success Group ProgrammeCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/

The Direct Booking Success Summit is nearly here! I just wanted to say a few ‘thank-you's’ to the people behind the scenes and to let you know what we have in store for you at the summit this week. Plus I’ll give you a look at awesome prizes and VIP content on offer, I can’t wait to see you there.Topics discussed:A big thank you to Carol and Nina for helping me put together everything needed to run this summitAll the speakers and their presentationsHow we might be able to compete with the in-person conferenceThe new live sessionsPlaying Bingo with some great prizesOur Summit sponsorsHow you can watch on replay if you’ve missed the summit15 awesome bonuses from our speakers and sponsorsCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com

In today's episode, I speak with Louise Brace, owner of Rental Tonic who helps owners and hosts create direct booking strategies for their Direct Booking websites and other channels. Louise is a copywriter and digital marketing strategist and is also speaking at the Direct Booking Success Summit this yearTopics discussed:Home is where your heart isHow marketing your property has changed in the last 10 yearsConverting your inbound contentCreating the whole story around your accommodation experienceMaking copywriting both SEO and human friendlyWho do you want to welcome into your home?Making friends and receiving those five-star reviewsWhat direct booking success summit means to LouiseCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/CONNECT WITH Louise Brace:Website: https://rentaltonic.comFacebook: https://www.facebook.com/RentalTonicInstagram: https://www.instagram.com/lou_braceLinkedIn: https://www.linkedin.com/in/louisebrace/Join me at the online Direct Booking Success Summit (27-29 September 2022) https://www.directbookingsuccesssummit.com

Today we speak with serial entrepreneur Heather Bayer who has been immersed in the vacation rental industry for over 25 years. In this episode, Heather shares her story and also what is coming up for her since selling her 95% book direct, 20-year-old company in Canada earlier this year.Hear how the idea was born for her to leave the UK and head to Cottage Country in Ontario, Canada. And how the direct booking landscape looked in 2003, what’s changed and what the future may hold. Heather also shares another terrible Airbnb shut down story and gives some top reasons to take direct bookings.Topics discussed:The other residents in the cottageBuying our first property six weeks after the ideaMarketing Ontario cottages to the UKStarted with direct bookings as there was nothing else in 2003Then came HomeAway, Trip Advisor and finally AirbnbSelling a 95% book direct company in 2022 and it’s futureAnother Airbnb shut down storyTop reasons to take direct bookingsWhat Direct Booking Success means to HeatherCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/CONNECT WITH Heather Bayer:Websites: https://www.vacationrentalformula.com/Podcast: https://podcasts.apple.com/gb/podcast/vacation-rental-success/id599200191Instagram: https://www.instagram.com/cottageguru/?hl=enFacebook group:https://www.facebook.com/groups/business.of.str.property.managementLinkedin: https://www.linkedin.com/in/heather-bayer-8773986/?originalSubdomain=caJoin me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Put your hands up if you believe that sustainability should be a core part of your business. Now keep your hand up if you are already implementing sustainable actions.How did you do?This is just a snippet of my conversation with Bob Garner, another speaker at this year’s Direct Booking Success Summit, starting on the 27th of September.Bob owns and operates Casal dei Fichi, six holiday apartments in Le Marque Italy. His other passion is that he spends a lot of time on environmental issues. Trying to persuade our industry to adopt sustainable practices and attract and retain guests who are looking to stay sustainably.Topics discussed:Environmentally-friendly holidays300 pizza partiesSustainable rebuild in ItalyThe impact of sustainabilityPersuading the travel industry on sustainabilityNet zero by 2050Tourism declares a climate emergencyWhat direct booking success means to BobCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/CONNECT WITH Bob Gardner:Website: https://www.casaldeifichi.comLinkedin: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Ever thought of what it would be like to start your own B&amp;B business in a foreign country, virtually on your own with children? That is what today’s guest, Yvonne Halling did. And that’s only the start of her amazing story of reinvention.&nbsp;Yvonne Halling is a speaker at this year's Direct Booking Success summit this September. Yvonne's jaw-dropping story will have you hooked from start to finish. Plus, she has some fantastic nuggets of advice on how to fill your rooms throughout the year.Topics discussedCreating a B&amp;B business as a mother, wife and British citizen in FranceAttracting guests before the internetWhen the hobby became a businessDealing with a home fire and family depressionPersonal development is essential in the direct booking businessA direct bookings business is primarily mindsetCreating the type of experiences that set us apart from hotelsWhat Yvonne will be speaking on at this year’s summitWhat direct booking success means to YvonneCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/CONNECT WITH Yvonne Halling:Website: https://www.bedandbreakfastcoach.comYouTube: https://www.youtube.com/c/YvonneHallingTransformationalBusinessCoachFacebook: https://www.facebook.com/CoachingforBedandBreakfastOwners/Linkedin: https://www.linkedin.com/in/yvonnehalling/Instagram: https://www.instagram.com/bedandbreakfastcoach/Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Hello and welcome to episode 9. Today I am chatting with another returning Direct Booking Success Summit speaker, it’s Kelly Odor; Marketing Director at Bookster.Kelly is an accomplished leader with 22 years of experience in the areas of marketing, business development, product development, and strategic planning within multiple industries.&nbsp;She is frequently recognised for her expertise at industry-wide events, and the Direct Booking Success Summit is no different. I’m thrilled to have her back again to speak.&nbsp;This year, Kelly will be speaking on simple techniques to attract the people you want.Topics discussed:What Bookster is and how it helps the short-term rental industryIncorporating SEO into your web designWhat has kept Kelly in the industryLooking at the impact on the environment both personally and as a companyWhat Kelly is going to be speaking about at this year’s summitBeing in control of your guest data, email data, business rules and outlaysWhat direct booking success means to KellyCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesCONNECT WITH Kelly Odor:Website: https://www.booksterhq.com/Instagram: https://www.instagram.com/booksterhq/Linkedin: https://www.linkedin.com/in/kelly-odor/?originalSubdomain=ukTwitter: https://twitter.com/kelly_odor&nbsp;Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Welcome to episode 8, in this episode I speak with my good friend and fifth-generation Texan, Jodi Bourne (no relation to Jason!). We delve into Jodi’s specialisations in the rental industry plus a quick peek into what Jodi will be delivering in the Direct Booking Success Summit in September.Jodi helps busy and frustrated hosts build a badass vacation rental business that WOWS their guests and increases direct bookings.&nbsp;She works with vacation rental, glamping, and boutique property management companies to build rewarding and successful hospitality businesses, create curated guest experiences and market their properties off of online travel agent sites like Airbnb and VRBO.&nbsp;Plus Jodi’s an advocate for industry-wide professionalism, sustainable tourism and booking direct.Topics discussed:What made Jodi want to specialise in vacation rentalsWhen the guest experience startsBuilding professionalism at the Vacation Rental Business SchoolThe secret sauce of being successful on social mediaKeeping away from shiny object syndrome and concentrate on what works for youAuthenticity in your marketingWhat direct booking success means to JodiCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesCONNECT WITH Jodi Bourne:Website: https://jodibourne.com/Facebook: https://www.facebook.com/HeyJodiBourneInstagram: https://www.instagram.com/heyjodibourneLinkedin:https://www.linkedin.com/in/jodibourne/Join me at the virtual Direct Booking Success Summit (27-29 September 2022). Get on the waitlist – https://www.directbookingsuccesssummit.com

Do you like the idea of adding additional services to your rental offer or perhaps you want to provide some activities for your guests but aren’t sure what you can deliver? Then this episode is for you.I spoke with Di Hammill, one of the Direct Booking Success Summit returning speakers from last year and she has a great presentation to share at this year’s summit so stay tuned to find out more.Di is not only a glamping site owner and activity provider but a qualified teacher, a Permaculture designer, a natural beekeeper, an archery GB instructor, a blackbelt in TaeKwonDo, a survival medic, a NNAS navigation tutor plus a natural navigation tutor, and a Member of the Association of Foragers. Di is seen as one of the country's leading experts in simple, natural lifestyle and self-reliance and is often asked to comment in the media or speak at national shows about various aspects of her work.Topics discussed:The amount of last year’s bookings in comparison to this yearAdvice for those thinking about starting their own glamping siteDon’t be frightened to delegateGetting strategies and systems in placeHow to add an experience to your holiday/vacation rentalBecoming more than just accommodation in this current competitive marketKeeping the personal touch with your guestsEmpowering accommodation owners to look at their customer journey – from initial contact to glowing review!CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/CONNECT WITH Di Hammill:Website: https://www.wildharvest.orgFacebook: https://www.facebook.com/thetipifolkInstagram: https://www.instagram.com/wildharvest_tipis_and_courses/Linkedin: https://www.linkedin.com/in/wildharvestschool/Join us at the virtual Direct Booking Success Summit (27-29 September 2022), head to https://directbookingsuccesssummit.com/ to get on the waitlist.

Think about a goal you would like to achieve in your business …. but you only had 24hrs to do it. Do you think you could achieve it? Or would you be completely overwhelmed?&nbsp;This week, not only do I tell you about the rest of the amazing speakers at this year's Direct Booking Success Summit but I also give you a few tips on how to get the most out of the summit for you and your business.Topics discussedIntroducing the second half of the Direct Booking Success Summit SpeakersHow not to get overwhelmed at the summitYou're the one person who knows your business inside and out, think at what you want to learn about right nowFocus on the topics that will help you nowI want you to take action from what you learn at the summitThe All-access Pass will give you ongoing access to all the presentationsThe VIP All-access Pass will give you even more to help you achieve more direct bookingsCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the virtual Direct Booking Success Summit (27-29 September 2022).&nbsp;Direct Booking Success Summit Speakers mentioned in this episode:Elaine Watt – https://stayworcestershire.co.ukSarah Orchard – https://get-fully-booked.comYvonne Halling – https://www.bedandbreakfastcoach.comNeely Khan – https://neelythere.co.ukBob Gardner – https://www.casaldeifichi.comLouise Brace&nbsp; – https://rentaltonic.comDamian Sheridan – https://bookdirect.showAnd me… Jenn Boyles – https://directbookingsuccess.comCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the virtual Direct Booking Success Summit (27-29 September 2022).&nbsp;

This week we are asking the question, Why? Why did I start the Direct Booking Success Summit last year? Well, it's quite simple, we all work for ourselves and it can get a little lonely out there. I just knew it would be a great idea to pull together a collection of experts in one place to share their knowledge and have a safe space to bounce ideas off of like-minded businesses and to meet and greet new faces. Plus I'll tell you a bit about a few of the great speakers we have this year!Topics discussedWhy I started the Direct Booking Success Summit last yearMany of us don’t have a team we can talk through our ideas withConferences are a great way to bring us all togetherAll presentations at the Direct Booking Success Summit are free&nbsp;All Facebook events are freeThis year 17 speakers are lined up to give presentations – real learning opportunitiesCONNECT WITH Jenn BoylesWebsite: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the virtual Direct Booking Success Summit (27-29 September 2022)Direct Booking Success Summit Speakers mentioned in this episode:Heather Bayer – https://www.vacationrentalformula.comJulie George – https://milliondollarhost.com.auJodi Bourne – https://jodibourne.comDi Hammill – https://www.wildharvest.orgSi Ranshaw – https://www.siranshaw.comMichelle Woodman – https://ditchurota.co.ukKelly Odor – https://www.booksterhq.comTyann Marcink – https://tyannmarcink.comKate Stinchcombe-Gillies – https://touchstay.com

It's happening again, after my crazy idea to hold an online summit in 2021 the Direct Booking Success Summit is back for a second year - 27th to the 29th of September 2022.I was so grateful for the amazing responses from people around the world for the last summit, that I had to do it again, but this time even better; with bonus content on the 30th of September and the choice of two All-access Passes with even more goodies packed with value. I can’t wait to see you there!Topics discussed• Direct Booking Success Summit – 27th to the 29th of September 2022• Three days of speaker presentations for achieving direct bookings through marketing• This summit is completely online, which means you don't have to fly or drive anywhere• Each presentation is free to view for 24hrs• There will be live events happening in a special Facebook Group• Two All-access Passes with bonus content and live sessions on the 30th September 2022CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the virtual Direct Booking Success Summit (27-29 September 2022).&nbsp;

Growing up in the hospitality industry gave me a unique insight into its ups and (smelly 😊 ) downs! In today’s episode, I give you some insight into my background, growing up in hospitality, my creative education, and managing properties around the world. I let you in on some of the things I wished I had known in the hope that it will help you in your quest to direct booking successTopics discussedGrowing up with the fun and glamorous side of hospitalityThe dreaded laundry room Acquiring skills in graphic design and marketing creative artsDifficulties standing out on AirbnbGuests from previous ownersWhat I wished I’d known CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the virtual Direct Booking Success Summit (27-29 September 2022).&nbsp;

Helloand welcome to the very first episode of the Direct Booking Success Podcast.Today’s episode is all about why Direct bookings can be the best way to take control ofyour property and profits but not necessarily for everyone.I am your host Jenn Boyles and I am so looking forward to sharing lots of storiesand providing lots of value to those who want to achieve more direct bookings, decreaseyour dependency on OTAs whilst increasing your profits and control over yourbusiness.Whether you are an Airbnb host, short-term rentalowner, property manager, or investor, each week I will share business andmarketing strategies to help you build your own business. I will also bring youthe best in the industry to share their knowledge along with owners and managersto talk about what they are doing to achieve their own direct booking success.Topics discussedWhat does direct booking success look to you?Building your business on someone else's landAirbnb True horror storyDon't put all your eggs in one basket, DiversifyYour own direct bookings are where you're going to make your businessPromote your business, not someone else'sCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the virtual Direct Booking Success Summit (27-29 September 2022).&nbsp;

Today’s episode is all about using marketing to guide your guests on their booking journey. The similarities between dating and marketing and creating a waffle-free strategy for yourguests to know, like, and trust you; allowing them to take action and bookdirect with you.Topics discussedMarketing is just like datingYou can compete with the likes of Airbnb and the other OTA’sGuests need to know, like, and trust you to then take action and book.Stop wasting time posting waffle onlineBeing everywhere you can in order for potential guests to know you existHow do guests know to book?CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.com/Facebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccess/LinkedIn: https://www.linkedin.com/in/jennboyles/Join me at the virtual Direct Booking Success Summit (27-29 September 2022).&nbsp;

Hi! I’m Jenn Boyles. If you are looking to achieve more direct bookings to decrease your dependency on the OTAs and increase your profits and control over your business, then this is the podcast for you! &nbsp;Whether you are an Airbnb host, short-term rental owner, property manager, or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with owners and managers to talk about what they are doing to achieve their own direct booking success.&nbsp;Join me at the virtual Direct Booking Success Summit (27-29 September 2022). &nbsp;&nbsp;For more, see: directbookingsuccess.com&nbsp;