It's not all about you with Concetta Cassidy
Direct Booking Success Podcast · Jenn Boyles
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Show Notes
Statistically, your ‘About’ page is the second most looked-at page on your website.
What distinguishes you from your competitors?
Today's guest is copywriter Concetta Cassidy, the owner of the Cheeky Pineapple, a copywriting studio that provides stress-free vacation rental marketing, for owners, hosts and property managers.
Singing and playing the piano from an early age taught Concetta how to resonate with an audience. When she began her journey as a vacation rental copywriter, she realised these skills came in handy. Finding the right combination of words is like hitting that sweet note in a song. It stops people in their tracks and makes them take notice.
Topics discussed:
- The guest experience really resonated with me
- Your story really needs to come through in your website copy
- Guests feeling more connected to you can be the deciding factor for booking
- Guests proactively seek out your ‘About’ page
- Your ‘About’ page isn’t all about you
- Guests need to know what you stand for and what your values are
- What to include in your ‘About’ page
- Show why you are the right choice for potential guests
- Your story is a very strong business tool
- Be consistent across all your marketing
- What direct booking success means to Concetta
CONNECT WITH Jenn Boyles:
Website: https://directbookingsuccess.com
Facebook: https://www.facebook.com/directbookingsuccess
Instagram: https://www.instagram.com/directbookingsuccess
LinkedIn: https://www.linkedin.com/in/jennboyles
CONNECT WITH Concetta Cassidy:
Website: https://www.thecheekypineapple.com/
Instagram: https://www.instagram.com/thecheekypineapple/
LinkedIn: https://www.linkedin.com/in/thecheekypineapple/