Direct Booking Success Podcast

Does it sound familiar to struggle with standing out and driving direct bookings for your vacation rental properties? You might have been told to simply create a listing and wait for the bookings to pour in, only to find yourself lost in the sea of competition and struggling to attract guests. The frustration of not getting the results you hoped for while feeling like your property is getting lost in the crowd can be overwhelming. But what if there's a better way to make your property shine and secure those direct bookings?Direct bookings really offer the ability to set your own rules, build your brand, potentially reduce a bit of commissions, but as well establish direct relationships and trust with your guests. - Carla ChicharroIn this episode, you will be able to:Build a standout brand for your vacation rental to attract more guests and increase bookings.Stand out from your competition by creating a memorable and unique brand for your property.Attract your ideal guests by understanding your target audience and crafting a brand that resonates with them.Discover the essential elements that make up a strong and captivating brand for your vacation rental.Harness the power of social media to effectively promote and elevate your vacation rental brand.My special guest for this episode is Carla Chicharro.Carla Chicharro, the head of marketing at Lodgify, brings over a decade of expertise in organic marketing, specializing in SEO, content marketing, and social media strategies. Her journey with Lodgify began seven years ago, where she played a fundamental role in shaping the company's inbound marketing approach, emphasizing the importance of SEO. Under her leadership, the marketing team has flourished, expanding to 25 members and catering to a global audience in multiple languages. Carla's profound understanding of the vacation rental landscape and the pivotal role of brand establishment in driving direct bookings offers property owners and managers invaluable insights to amplify their marketing efforts. Her wealth of experience and innovative approach make her a compelling voice in emphasizing the significance of crafting a distinctive brand for vacation rental properties.Sign up for the Free Tech Series with Jenn Boyles and Carla Chicharro of Lodgify: https://directbookingsuccesssummit.com/direct-booking-tech-series/Resources mentioned in the episode:Real-life examples:https://theseventhrayhouse.com/ Kristen & Michael from The Seventh Ray House, have a very spiritual name and we see that in their pictures that have been taken at sunset or with lots of sun rays. Or their brand colors which are orange and yellow.https://www.instagram.com/trianglepalmssiargao Leslie and Alexie from Triangle Palms Siargao have worked with travel influencers and are getting direct bookings from their Instagram accounthttps://www.yellowblock.com/ Gordon from Yellowblock BNB literally mentions in his property description that his property is “purposely designed for large groups” and that “it comfortably sleeps 25, perfect for family reunions, Broadway Show groups, sports teams and more”. Plus, the reviews on his website yellowblock.com are from guests who traveled in big groups.https://www.chaletshygge.com/ Kerri from Chalets Hygge focuses on...

If you're feeling frustrated because your current marketing efforts are not generating the direct bookings and repeat guests you desire, then you are not alone! You may be spending time and resources on social media and online advertising, only to see minimal results in terms of brand recognition and customer loyalty. Instead of seeing an increase in direct bookings, you may be struggling to stand out in a crowded vacation rental market, leaving you feeling overlooked and undervalued. It's time to pivot your branding strategy and focus on building a strong vacation rental brand that resonates with your target audience and sets you apart from the competition.The real winners in the space are the people that are performing in the top ten, top 20% of listings. And it's not that the listings somehow are magically better. You can look at an apples to apples comparison, it's just that they're designed better, they have better quality things inside. - Jeff IloulianIn this episode, you will be able to:Learn the secrets to boosting direct bookings and guest loyalty with our latest podcast episode.Discover the power of group purchasing to streamline expenses and maximize profits in your vacation rental business.Uncover the significance of maintaining brand consistency for a strong and memorable vacation rental identity.Unlock insider tips for saving money on essential products for your vacation rental without compromising quality.Master the art of building a compelling and recognizable brand for your vacation rental, setting you apart from the competition.My special guest this week is Jeff Iloulian. Jeff is the co-founder and CEO of Host GPO. He brings extensive experience in managing a diverse portfolio of 150 vacation rental properties, ranging from luxury homes to individual studios. With a background in law, Jeff's transition into the vacation rental industry showcases his strategic vision and adaptability. His entrepreneurial journey led to the founding of Host GPO, a pioneering buying group that revolutionizes the procurement process for hosts, providing access to top-tier brands and products. Jeff's expertise in navigating the challenges of property management and his emphasis on the significance of quality furnishings offer practical insights for hosts aiming to enhance their brand presence and elevate guest satisfaction.Connect with Jeff:Host GPO – 3 months free – no commitment – https://mydbs.live/hostgpohttps://www.linkedin.com/in/jeff-iloulian-bb0b6829/https://www.instagram.com/hostgpo/The key moments in this episode are:00:00:08 - Introduction to Vacation Rental Industry00:03:00 - Host GPO and Group Purchasing Organization00:08:01 - Impact of Quality on Vacation Rental Costs00:12:30 - Hospitality Grade Products and Wholesale Experience00:14:02 - Importance of Brand Standards in Vacation Rentals00:16:27 - Buying Brand Standard Products00:18:50 - Allocating Budget for Maximum Impact00:22:53 - Hospitality Do's and Don'ts00:26:45 - Protecting Personal Items in Rentals00:27:47 - Leveraging Property Features for Bookings00:29:13 - Unique Items and Partnerships00:30:46 - Membership Discounts and Savings00:33:42 - Building a Brand Standard for Direct Bookings00:36:03 - Host GPO Trial and ExpansionFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: <a href="https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/" rel="noopener noreferrer"...

Does it sound familiar to struggle with increasing your direct booking rates? You've probably been told to rely solely on online travel agencies (OTAs) for bookings, but this has only resulted in high commission fees and limited control over your property. This can be frustrating and costly, leading to decreased revenue and a lack of control over your property's success. It's time to break free from this cycle and take charge of your direct booking rates to unlock higher revenue and greater control over your property.If it has a picture of a pool, well, it should have a pool when they show up. It really should deliver what you say you're going to deliver and then give them a good experience while they're here. - Chris WalkerIn this episode, you will be able to:Master the Art of Direct Bookings: Unlock the potential for higher revenue and greater control over your property.Engage Visitors on Your Website: Keep potential guests captivated and more likely to book directly.Take Charge of Pricing: Maintain control over your rates and maximize your property's profitability.Deliver Exceptional Customer Service: Enhance guest satisfaction and foster loyalty to drive more direct bookings.Boost Direct Booking Rates: Implement strategies to attract more guests to book directly and increase your property's revenue.My special guest for this episode is Chris Walker.With over 15 years of experience in the vacation rental industry, Chris Walker brings a wealth of knowledge and expertise to the table. His journey from a culinary background to real estate and property management has equipped him with a unique understanding of guest satisfaction and direct booking strategies. As the partner and CEO of Booking Insights, Chris has been instrumental in developing innovative solutions to help property managers display the best prices on their websites and increase their direct booking rates. His insights into the psychology of guests and the impact of website conversion rates make him a valuable resource for property managers looking to elevate their direct booking success.CONNECT WITH CHRIS:LinkedIn: https://www.linkedin.com/in/chriswalkerhhi/Website: https://www.directbookingtools.com/Mention the DBS Podcast and get a 45 days extended no commitment free trialThe key moments in this episode are:00:00:08 - Introduction to Short-term Rentals and Hospitality Industry00:00:36 - Transition into Short-term Rentals00:03:27 - Introduction to Booking Insights and Direct Booking Tool00:09:03 - Understanding Website Conversion Rate00:12:22 - The Billboard Effect and Industry Evolution00:13:57 - Importance of Keeping Visitors on Your Site00:15:51 - Managing OTA Pricing and Anomalies00:17:43 - The Value of Direct Bookings00:20:10 - Importance of Customer Service00:22:01 - Special Offer and TestimonialsFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free group – the Marketing Hub Free Facebook Group:<a...

Can property managers deliver a five-star guest experience and drive direct bookings? Mike Anderson from Operto Technologies discusses the importance of efficient housekeeping and maintenance operations. But what happens when a major maintenance issue arises during a Christmas booking? Tune in to find out.Delivering five star guest experiences means five star reviews, which means more bookings. More bookings mean more opportunities for referrals and repeat guests. It becomes a flywheel that just produces a lot of success. - Mike AndersonIn this episode, you will be able to:Elevate guest satisfaction to enhance property performance.Streamline management operations for increased efficiency and profitability.Foster strong connections with property owners for mutual success.Leverage specialized tools to optimize property management processes.Enhance housekeeping and maintenance for seamless guest experiences.My special guest this week is Mike Anderson.Mike Anderson, the Director of Enablement at Operto Guest Technologies, brings over five years of experience working closely with property managers. With a deep understanding of the challenges and successes in the industry, Mike is a pro at helping property managers deliver exceptional guest experiences. His insights on systematizing processes, fostering teamwork, and maintaining healthy owner relations are invaluable for those looking to scale their accommodation businesses. As a trusted expert in hospitality automation platforms, Mike's advice is sure to provide property managers with the knowledge and strategies needed to enhance the guest experience and drive direct bookings.CONNECT WITH MIKE:https://operto.com/teams/Get 25% off for the first 3 months with Operto: https://info.operto.com/dbssThe key moments in this episode are:00:00:36 - Role of Director of Enablement00:02:34 - Importance of Great Guest Experiences00:07:08 - Maintaining Healthy Owner Relations00:10:27 - Choosing the Right Tools for Property Management00:15:01 - Importance of Digital Checklists00:17:14 - Importance of Maintenance Tracking00:20:09 - Importance of Efficient Communication00:22:22 - Streamlining Operations and Owner Relations00:24:44 - What Direct Booking Success means to MikeCONNECT WITH JENN:Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Do you want to make informed real estate investments for short-term rentals? Learn from successful women in the industry as they share their strategies for achieving profitable real estate investing in the short-term rental market. Hear from guest Stacey St. John as she provides insights and solutions to help you achieve success in your real estate investments for short-term rentals.I think one thing to keep in mind is there are so many opportunities in this industry. Whether you own a property, whether you are looking to co-host, whether you're looking to do an arbitrage or a Master lease, you can acquire a short term rental portfolio in several different ways. - Stacey St. JohnIn this episode, you will be able to:Gain valuable short-term rental industry insights from successful women.Learn how to create lasting memories for your short-term rental guests.Discover effective coaching and support for aspiring rental entrepreneurs.Overcome limiting beliefs to achieve success in the real estate investing world.Master the art of real estate investing for profitable short-term rentals.My special guest this week is Stacey St. John. Stacey is the founder of the Short Term Rental Virtual Summit for Women and has made a significant impact in the real estate industry. Her journey began with long-term rentals, and she transitioned into the short-term rental space during the challenges posed by the pandemic. With a portfolio of ten short-term rentals across different markets, including Myrtle Beach, South Carolina, and Ohio, she has showcased her prowess in property management and co-hosting. Stacey's commitment to sharing her experiences and coaching others highlights her dedication to empowering individuals in the industry. Her advice and insights are valuable for those considering entering the short-term rental space, making her an influential figure in the real estate and hospitality sectors.Sign up for the STR Virtual Summit for Women: https://mydbs.live/STR2024*Purchase your ticket before January 19th, 2024 and get $100 off your ticket!*Follow Stacey on Instagram: https://www.instagram.com/stacey_st.john/Schedule your FREE Strategy Session: https://staceystjohn.com/success/The key moments in this episode are:00:00:08 - Introduction to Short Term Rental Journey00:04:40 - Advantages of Short Term Rentals00:08:38 - Empowering Women in Short Term Rentals00:12:02 - Real Estate Investing in Short Term Rentals00:16:33 - Building a Brand and Direct Bookings00:17:32 - The Vision Behind the Short Term Rental Virtual Summit for Women00:20:18 - The Start of a Women's Facebook Group00:24:42 - The Three-Day Learning Extravaganza00:27:26 - Direct Booking Success and Guest Verification00:32:23 - Generous Offer for Business Planning SessionShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

In the pursuit of direct booking success, the unexpected twist lies in the diverse and heartfelt narratives shared by industry experts. As each guest delves into their personal experiences, listeners are captivated by the emotional resonance of their journeys. From the quest for autonomy to the forging of authentic connections, the multifaceted nature of success unfolds in a tapestry of perspectives. But what will these inspiring stories ignite within you?In this episode, you will be able to:Master the art of direct booking success to increase your revenue and independence.Take control of your brand to stand out and attract more guests.Enhance guest experience and build sustainable practices for long-term success.Create a community around your rental and add value for a loyal guest base.My special guest are Kelly Odor, Yvonne Halling, Thibault Masson, Daniela Derin, Sarah Orchard, Rebecca Lombardo, Travis Wilburn, Lisa Roads, Bob Garner, Zach Busekrus, Adams Taranda, Sara Sokol, Heather Bayer, Louise Brace, Jane Mack, Tracey Northcott, Christianne Crump, Mark Winship and Annie Sloan.The key moments in this episode are:00:00:08 - Introduction to Direct Booking Success00:02:05 - Control and Brand Building00:07:38 - Guest Experience and Relationship Building00:10:01 - Security and Sustainability00:12:56 - Celebrating Direct Booking Milestones&nbsp;Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Are you tired of unpredictable booking levels? In this episode, I reveal my secrets to getting direct bookings every day while diversifying your channels. But what happens when one of your main channels suddenly disappears? Tune in to find out.In this episode, you will be able to:Discover the power of direct bookings and channel diversification to optimize your hospitality business.Uncover how social media can skyrocket your brand's presence and drive engagement.Learn to craft content that resonates with your target audience by addressing their needs and offering solutions.Realize the significance of focusing on concrete booking numbers rather than being swayed by vanity metrics.Grasp the importance of using persuasive call-to-action techniques to inspire guests to book direct stays.Don't wait until your makeup is perfect or your hair is done. Get your brand out there. Tell everyone about it. Create brand awareness. - Jenn BoylesShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to increase them through website optimization, then you are not alone!&nbsp;Many owners and managers may be tirelessly optimizing their websites, using eye-catching photos, engaging descriptions, and even implementing SEO strategies, only to find that they are still heavily reliant on booking agents. Instead of seeing a surge in direct bookings, they may be experiencing a constant stream of inquiries from third-party platforms, leading to increased fees and reduced control over their own business.My guest this week is Sarah Orchard.In this episode, you will be able to:Find out why optimizing your website is key to ramping up direct bookings.Get insights on personalizing website content to entice your target guests.Grasp how a well-curated About page can foster trust and enhance relationships with your prospects.Get your hands on tried-and-true tactics for augmenting reservations on your website.Learn about the economic benefits of directing your focus on direct bookings.Meet Sarah Orchard, the dynamic force behind The Hudnalls Hideout, a luxury treehouse located in the UK's beautiful Wye Valley and a much-sought-after vacation spot. Armed with a deep understanding of the short-term rental market, Sarah has led her venture to dizzying heights of popularity. She has also conceptualized and created Get Fully Booked offering&nbsp; invaluable marketing training to hosts, bringing them closer to their direct booking goals.Connect with Sarah:https://hudnallshideout.co.ukhttps://get-fully-booked.com/&nbsp;Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Do you want to enhance your property management efficiency and streamline your operations? Learn how to achieve improved operational effectiveness in property management with the solution I will be sharing. Elevate your property management efficiency and optimize your operations with the tools and strategies I will discuss with my guest Christianne Crump. Join us as we reveal the key tech tools and techniques for property managers in the short-term rental industry to maximize their operational efficiency.In this episode, you will be able to:Mastering Direct Booking: Unlock the secrets to increasing your vacation rental's direct bookings and boosting your revenue.Tech Tools Unveiled: Discover the essential tech tools that can streamline your property management tasks and supercharge your efficiency.Human Touch Messaging: Learn how to seamlessly incorporate the human touch into your guest messaging, creating meaningful and authentic interactions for a memorable guest experience.Tech Solutions Unraveled: Navigate the world of property management tech solutions and find the perfect fit for your unique operational needs.Demo Mastery: Uncover expert tips for acing your demos with tech companies, ensuring you make the most informed decisions for your property management business.My special guest this week is Christianne Crump.Christianne Crump, the founder and CEO of STR Hub, holds degrees in nursing and zoology, bringing a diverse range of expertise to the short-term rental industry. Her foray into property management was motivated by the pursuit of sustainable retirement income, leading her to effectively manage her own short-term rental properties. Drawing from this hands-on experience, she spearheaded the creation of STR Hub, a comprehensive platform that consolidates crucial information on industry solutions and resources. This initiative serves as a valuable tool for property managers seeking to efficiently identify the most suitable resources for their businesses. With a sharp focus on emerging tech trends, Christianne offers invaluable insights for property managers aiming to enhance operational efficiency and stay abreast of industry innovations.Connect with Christianne:FB - @the.strhubInstagram - @TheSTRHubYoutube - @TheSTRHUBLinkedin: https://www.linkedin.com/in/christianne-crump/Facebook: https://www.facebook.com/christianne.crumpInstagram: @christiannecrumpSign up for your free copy to our Property Management Selection Workbook: https://strhub.com/long_form_review/airbnb-property-management-software-guide/The key moments in this episode are:00:00:08 - Introduction to the Short Term Rental Industry00:02:54 - Transition to Self-Management of Short Term Rentals00:08:12 - Creation of STR Hub00:12:46 - Emerging Trends in Tech for Property Managers00:16:01 - Essential Tech for Property Managers in Direct Booking Space00:18:57 - AI in Property Management00:21:51 - Adopting Tech for Business Enhancement00:24:21 - Choosing the Right Property Management Software00:28:35 - Property Management Selection Workbook00:31:09 - What Direct Booking Success means to ChristianneSign up to the Free Direct Booking Success Summit 2024: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free...

In a twist of fate, Annie Holcombe's journey in the vacation rental industry began unexpectedly, as she found herself working at a hotel front desk while recovering from knee surgery. Little did she know that this serendipitous turn would ignite a lifelong passion for hospitality. But what challenges did Annie face along the way? And how did she overcome them to become a respected figure in the vacation rental community? Stay tuned as we dive into Annie's inspiring story of perseverance, mentorship, and the unexpected path that led her to success.“I think there has been a notion for a long time that you had to be enemies with the person that was running a competitive business, but they're really not. I mean, they're your partner in the industry, in the market. You're both trying to get the same thing to happen for people to come to your destination.” - Annie HolcombeIn this episode, you will be able to:Discover the power of mentorship for accelerated growth in the vacation rental industry.Learn how collaborating with competitors can lead to mutual success and increased market share.Harness the networking potential of LinkedIn to connect with other vacation rental professionals and expand your industry reach.Unlock the personal and professional benefits of mentorship, including enhanced skills, confidence, and career advancement.Cultivate a culture of kindness and grace in your business relationships, leading to stronger connections and shared success.My special guest is Annie HolcombeAnnie Holcombe is a highly experienced professional in the vacation rental industry, with a remarkable career spanning over 30 years in hospitality. She began her journey working at a branded franchise hotel in Florida before transitioning into sales and eventually finding her niche in vacation rentals. Annie's expertise in the industry expanded as she worked with a company that managed thousands of units and played a key role in establishing them as the largest management company in their region. Her impressive track record caught the attention of Expedia, where she served as a market manager for the Gulf Coast region, handling vacation rentals and alternative lodging. Annie's dedication to education and mentorship led her to co-host the "Real Women of Vacation Rentals" podcast, where she shares valuable insights and experiences to support and uplift professionals in the vacation rental industry. With her extensive knowledge and passion for mentorship, Annie is a trusted resource for those seeking growth and success in the field.Connect with Annie:https://www.alexandanniepodcast.com/https://www.linkedin.com/in/annie-holcombe-vrgal/The key moments in this episode are:00:00:08 - Introduction00:01:27 - Annie's Background in Hospitality00:05:49 - Passion for Mentorship00:09:27 - Women in the Vacation Rental Industry00:10:07 - Conclusion00:14:02 - Learning from Others in Your Market00:15:32 - Putting Yourself Out There00:16:46 - The Power of Mentorship00:19:19 - Finding Purpose and Positivity00:28:10 - The Myth of Passive Income00:29:01 - Mentors and Mentees00:30:00 - Building a Network of Experts00:30:46 - The Power of Helping Others00:33:05 - What Direct Booking Success means to AnnieShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:...

In a world of cookie-cutter accommodations, one man dared to defy the norm and revolutionize the short-term rental industry. Meet Mark Winship, whose journey took an unexpected turn on the road to success. As he expanded his portfolio to include luxury holiday let properties, Mark faced a daunting challenge - how to maintain a personalized guest experience at scale. Little did he know, the solution he would discover would not only elevate his business but also leave a lasting impact on the industry. Stay tuned as we unravel the twist in Mark's story and uncover the secret to his remarkable achievement...Our goal is to create authentic and memorable experiences for our guests, so they associate our brand with a truly fantastic holiday. - Mark WinshipIn this episode, you will be able to:Maximize direct booking revenue with proven strategies.Create unforgettable guest experiences through personalized touches.Foster trust and loyalty with guests in the hospitality industry.Elevate guest experiences by tapping into local suppliers.Streamline operations for sustainable business growth.Mark Winship is the founder of Gateway Accommodation and Stay New Forest. With a passion for providing personalized guest experiences, Mark and his wife Caroline have successfully grown their portfolio of short-term rentals to 59 units, soon to be 61. Despite the geographical and target market splits, Mark is committed to maintaining a high level of personalization for every guest. From offering a guest portal with all the information they need at their fingertips to sending a personalized welcome video, Mark ensures that guests feel valued and taken care of. With his focus on systemizing the personalization process and incentivizing his team to prioritize guest satisfaction, Mark has built a strong reputation for delivering a premium guest experience. Join us as Mark shares his strategies for building trust and personalizing the guest experience at scale in the short-term rental industry.Connect with Mark:On Instagram: @coaching.winners, @gateway accommodation, @staynewforesthttps://staynewforest.info/https://shows.acast.com/secret-serviced-podcastThe key moments in this episode are:00:00:08 - Introduction 00:00:36 - Background and Brands 00:03:40 - Personalization at Scale 00:09:03 - Supporting the Guest Experience 00:11:10 - Building Connection with Guests 00:15:50 - Creating Authentic Experiences 00:18:00 - The Shift towards Experiences 00:20:41 - Driving Direct Bookings 00:24:49 - Building Trust and Convert Bookings 00:25:52 - Trust in OTAs 00:31:23 - Personalizing the Guest Experience 00:32:39 - Systemizing Personalization 00:33:53 - Direct Booking Success00:35:01 - Connecting with Mark 00:37:24 - Real-Life Perspective on Short-Term Rental HostingShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group:...

Discover the extraordinary journey of Annie Sloan, a CEO who transformed her own experience as a short-term rental host into an innovative software solution. As a young entrepreneur in California, Annie delved into the world of vacation rentals before platforms like Airbnb even existed. Her story takes an unexpected turn when she uncovers a recurring challenge faced by hosts and the untapped potential for additional revenue. Brace yourself for an eye-opening tale that will leave you eager to learn how Annie's game-changing platform revolutionizes the way hosts connect with vendors, offering guests unforgettable experiences. Get ready to unlock a world of possibilities with Annie Sloan's inspiring story.Offering upsells in your short-term rental is not tacky, it's the way hotels do it. Upselling allows you to provide a higher level of hospitality and offer experiences that are outside of a guest's budget. - Annie SloanAnnie Sloan is the CEO and co-founder of the Host Co, a software company specializing in helping short-term rental hosts optimize their listings and increase revenue. With a background in the hospitality industry, Annie has firsthand experience as a successful short-term rental host herself. Her journey began with renting out her apartment in San Francisco using Craigslist, and she later expanded her portfolio to include Airbnb rentals in the city. Annie's expertise in property management and her deep understanding of guest needs led her to identify a common challenge faced by hosts - upselling amenities and services. In response, she developed innovative software that allows hosts to easily offer upsells and add a new revenue stream to their listings. Through her work at the Host Co, Annie is dedicated to helping hosts maximize their guest experience and achieve direct booking success.Connect with Annie:https://www.instagram.com/thehostcompany/https://www.thehost.co/In this episode, you will be able to:Increase your direct bookings by implementing successful strategies.Maximize your revenue through effective upselling of amenities and services.Enhance the value of your vacation rental by adding personalized items and unique experiences.Learn direct booking strategies that will help you attract more guests and boost your revenue.Discover the secrets to a successful direct booking strategy that will set you apart from the competition.The key moments in this episode are:00:00:08 - Introduction00:01:50 - Annie's Background00:03:17 - The Host Co and its Origins00:06:06 - Hospitality vs Upsells00:08:16 - The Host Co's Online Shop00:13:48 - The Power of Upsells00:14:17 - Unique Upsell Ideas00:15:48 - On-Site Sales and Additional Services00:17:54 - Expansion to Europe and Partnerships00:27:53 - Creating Sticky Marketing Messaging00:28:35 - The Perceived Value of Discounts00:29:27 - Adding Incremental Value on a Tight Budget00:30:15 - The Significance of the First Direct Booking00:31:27 - What Direct Booking Success means to AnnieShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign...

Do you want to boost your earnings and expand your business as a host? Are you searching for a way to achieve substantial growth and generate more revenue? Look no further! Today, our guest, Adams Taranda, is here to reveal the ultimate solution that will help you attain these desired outcomes. Get ready to discover how to maximize your direct bookings and gain more control over your business's success.I quickly realized that there's something more I can do, something more I can build. With direct bookings, I gained control over my business, my cash flow, and ultimately, more bookings. - Adams TarandaIn this episode, you will be able to:Boost your revenue by increasing direct bookings with these simple strategies.Uncover the power of visuals and learn how to build a strong brand for your vacation rental.Make the shift from relying on online travel agencies to taking control of your bookings and increasing your profits.Discover the importance of high-quality photography and how it can attract more guests to your property.Streamline your booking process with an easy-to-use platform that will save you time and effort.My special guest this week is Adams Taranda.Adams Taranda, the CEO and co-founder of Booklee, brings a fresh perspective to the world of direct bookings. With a background in the financial sector and a deep curiosity about the hospitality industry, Adams was drawn to the potential of Airbnb and created his own rental experience. As he delved into the world of hosting, he discovered the limitations of relying solely on OTAs for bookings. Determined to have more control over his business, Adams turned to social media marketing and brand building to attract guests directly. Through trial and error, he uncovered the secrets of direct booking success and realized the power of connecting with guests on a personal level. This journey led him to co-found Booklee, a user-friendly tool that empowers hosts to maximize their revenue and grow their business. With Adams' unique blend of financial expertise and passion for hospitality, he offers invaluable insights to hosts looking to take control of their bookings and achieve direct booking success.https://www.instagram.com/booklee_link/https://www.facebook.com/bookleelink/https://www.linkedin.com/company/bookleebiolink/Use the code "DBS" for 15% off&nbsp;The key moments in this episode are:00:00:08 - Introduction00:01:00 - Adams' Background00:03:03 - Discovering Direct Bookings00:06:30 - Thinking of Airbnb as a Marketing Channel00:09:36 - Booklee's Direct Booking Feature00:15:54 - The Importance of Photography and Copy00:16:42 - Booklee's Approach to Building an Online Presence00:17:43 - Challenges with Personalizing PMS Websites00:19:01 - Booklee as a First Step into Direct Bookings00:21:20 - What Direct Booking Success Means to AdamsShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: <a href="https://directbookingsuccess.com/masterclasswaitlist" rel="noopener noreferrer"...

If you're feeling frustrated and overwhelmed by the lack of bookings and unhappy guests, despite your efforts to boost your short-term rental property, then you are not alone! You may be spending countless hours and resources on online marketing and promotions, only to see minimal results. Instead of a steady stream of bookings and delighted guests, you're left with vacant listings and negative reviews.Remember, folks don't book a vacation rental, they book a vacation. Let's make that experience irresistible. - Jenn BoylesIn this episode, you will be able to:Boost your vacation rental bookings with these proven strategies.Create an unforgettable guest experience by highlighting the best of your local area.Discover how to captivate guests with compelling content about nearby attractions.Learn how to use storytelling techniques to connect with your guests on a deeper level.Forge mutually beneficial partnerships with local businesses to enhance the guest experience.Unlock the secrets to boosting bookings and creating happier guests.Elevate your vacation rental game by shifting your content to focus on the local area experience.The key moments in this episode are:00:00:08 - Introduction00:01:13 - Importance of Delivering an Experience00:02:44 - Practical Tips for Sharing Local Area00:03:44 - Collaborating with Local Businesses00:04:27 - ConclusionShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

Are direct bookings only for returning guests? In this episode of the Direct Booking Success podcast, I debunk the myth and reveal the secrets to attracting new guests to your short-term rental property. But what happens when your pool of potential guests starts to shrink?In this episode I dive into the world of direct booking strategies for your short-term rental properties. With my own experience transitioning from relying on online travel agents to focusing on direct bookings, I know the value of targeting both returning and new guests. I debunk the misconception that direct bookings are only for returning guests and emphasize the importance of continually growing your pool of potential guests.&nbsp;I share tips on attracting new guests through lead magnets or freebies, using a call to action to encourage bookings, and building trust with potential guests. By implementing these strategies, you can increase your direct booking success and reduce dependence on online travel agents. So grab your favorite drink, sit back, and get ready to discover the keys to maximizing your direct bookings.Having new guests is how you can grow that pool of guests who will book with you. And yes, the online travel agents will bring you some first time guests, but it's up to you to make sure that they are the right fit for your property and business so they will come back again. - Jenn BoylesIn this episode, you will be able to:Boost your bookings by implementing direct booking strategies that target and attract your ideal guests.Attract new guests effortlessly by using lead magnets that provide valuable and enticing content.Learn how to create compelling calls to action in your marketing efforts to encourage potential guests to book directly with you.Build trust with potential guests by showcasing the unique features and benefits of your short-term rental property.Discover effective methods to grow your email list and leverage it to increase direct bookings from your loyal audience.The key moments in this episode are:00:00:08 - Introduction00:01:05 - Starting with Direct Bookings00:03:31 - Going Beyond Returning Guests00:09:44 - Building TrustShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Check out ActiveCampaign: https://activecampaign.referralrock.com/l/16Z98PX6051/

In a world filled with vacation rental listings, there was one woman who dared to redefine accessibility. What started as a personal journey for Lorraine Woodward became a mission to create lasting change. She discovered the unexpected twist in the vacation rental industry, where accessibility went far beyond the confines of wheelchair ramps. With her platform, she is inspiring hosts and owners to make simple changes that can transform the lives of countless individuals. But what kind of impact can these changes truly have? Stay tuned as we unravel the incredible story of Lorraine Woodward and the power of accessibility in vacation rentals.Our goal is to provide a one-stop shop for finding accessible vacation rental properties, so that everyone, regardless of their disability, can have the opportunity to create lasting memories with their loved ones. - Lorraine WoodwardIn this episode, you will be able to:Enhance the experience for all guests by improving accessibility in your vacation rental accommodations.Increase bookings and attract a wider range of guests by providing descriptive filters for accessible accommodations.Create a more welcoming environment for guests with cognitive disabilities by implementing simple changes in your vacation rentals.Boost your rental's appeal and make a positive impact by prioritizing inclusivity in your vacation rental accommodations.Stand out from the competition and cater to a growing market by offering vacation rentals that are accessible for everyone.My special guest this week is Lorraine Woodward. Lorraine is the Creative Energy Officer and founder of Becoming rentABLE. With a lifelong passion for advocacy and a personal experience with muscular dystrophy, Lorraine has dedicated her career to improving accessibility in the hospitality industry. Her expertise shines through as she works tirelessly to educate and empower vacation rental owners and hosts on making simple changes for improved accessibility. Lorraine's unique perspective and commitment to inclusivity have made her a trailblazer in the field, and her platform, Becoming rentABLE, serves as a valuable resource for those looking to create positive and memorable experiences for guests with disabilities. Get ready to be inspired by Lorraine's story and gain valuable insights on how to make your vacation rental more accessible on this episode of the Direct Booking Success podcast.Connect with Lorraine at: https://www.becomingrentable.comTake the quiz: https://3pn8okhlw7d.typeform.com/to/QaUExF3R?typeform-source=www.becomingrentable.comThe key moments in this episode are:00:00:08 - Introduction00:01:23 - Lorraine's Background00:03:19 - Becoming Rentable Platform00:06:09 - How Becoming Rentable Started00:11:59 - Expanding Accessibility00:16:26 - Airbnb's Filter Changes00:17:33 - Expanding Accessibility with Other Booking Platforms00:18:40 - Understanding the ADA and its Application00:20:59 - Taking a Quiz for Accessibility Certification00:25:26 - Expanding Accessibility to Cognitive Disabilities00:33:33 - Accessibility in Hotels vs. Short-Term Rentals00:35:03 - Making a Difference with Accessible Rentals00:37:17 - The Importance of Recognizing Accessible Rentals00:38:22 - Going Global with Accessible Rentals00:39:57 - Creating Social Change through Direct BookingShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:<a...

Have you ever had a guest reach out to book directly with you, completely out of the blue? That's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast. Little did she know, this unexpected encounter would change the course of her vacation rental business forever. In a saturated market, Jenn discovered the key to increasing direct bookings and building trust with guests. But how did she do it? Stay tuned to find out the surprising twist that led Jenn to achieve an incredible 80% direct bookings, and learn the actionable steps you can take to do the same.Prove you can be trusted. Be upfront about what you offer and answer any questions before they are even asked. - Jenn BoylesIn this episode, you will be able to:Unlock the secrets to direct booking success with insider tips from industry experts.Increase your direct bookings and boost your revenue with proven strategies.Build trust with your guests and create a memorable vacation experience.Learn how proactive communication can enhance guest trust and satisfaction.Discover the power of authenticity and transparency in attracting and retaining guests.The key moments in this episode are:00:00:08 - Introduction00:01:02 - The Importance of Trust00:03:26 - Don't Panic00:07:13 - Show Your Face00:08:41 - Prove That You Can Be Trusted&nbsp;Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist

If you're feeling frustrated and overwhelmed by relying solely on Airbnb for bookings, constantly competing for visibility and struggling to maintain consistent occupancy rates, then you are not alone! Despite your efforts to optimize listings and offer competitive prices, you may still be facing the risk of cancellations and unpredictable demand. Instead of the desired result of a steady stream of bookings, you might be experiencing periods of low occupancy and financial uncertainty.In this episode, you will be able to:Learn how to embrace the rise of the digital nomad lifestyle to attract more guests and boost your short-term rental revenue.Discover the secrets to finding incredible deals on short-term rentals by tapping into the power of flexibility and open calendars.Understand the crucial role of reviews in building trust between hosts and guests, and learn how to leverage them to attract more bookings.Explore the personalized offerings of the Spontaneous newsletter service and find out how it can help you stand out in the competitive short-term rental industry.Gain insights into the role of Airbnb in the short-term rental industry and learn why diversification and contingency plans are essential for your business's success.My special guest this week is Zach Busekrus. Zach is the founder of Spontaneous, a newsletter that focuses on finding discounted stays on Airbnb. With a background in growth marketing and a decade of experience in the higher education industry, Zach brings a wealth of expertise to the short-term rental industry. During the pandemic, Zach and his wife decided to embrace the digital nomad lifestyle, breaking their lease and embarking on a year and a half of travel. Throughout their journey, they exclusively stayed in Airbnb rentals, discovering the value of flexibility and last-minute deals. Their positive experiences as guests, backed by numerous glowing reviews, led Zach to start Spontaneous, offering subscribers curated deals on Airbnb stays. With his unique perspective as both a traveler and a marketer, Zach provides valuable insights into the world of Airbnb and the opportunities it presents for hosts and guests alike.If we could be flexible with where we went and how long we stayed, we could score incredible deals on Airbnb. - Zach BusekrusZach’s Website: https://www.sponstayneous.com/The key moments in this episode are:00:00:08 - Introduction00:03:04 - Zach's Background in Growth Marketing00:04:35 - Transition to Digital Nomad Life00:07:14 - The Boom of Remote Work and Short-Term Rentals00:09:45 - Importance of Airbnb Reviews00:14:57 - The Power of Podcasting in Building a Network00:15:48 - Addressing the Spontaneous App and Airbnb00:18:12 - Airbnb's Impact on the Perception of Vacation Rentals00:19:44 - Recognizing the Influence of Airbnb's Brand00:30:04 - Direct Bookings vs. OTAs00:31:35 - Importance of Direct Bookings00:35:49 - Seeking Help and Solutions00:37:07 - Tech Stack for Direct Bookings00:44:10 - Canada's Short Term Rentals00:44:35 - Direct Booking SuccessShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: <a...

Does this sound familiar? You've been told that implementing sustainability practices in your vacation rental business is crucial for attracting sustainability-conscious guests. So, you've tried to make big changes all at once, only to feel overwhelmed and frustrated by the lack of visible results. The pain of putting in so much effort without seeing the desired impact can be disheartening. But what if there's a better way? This episode reveals the power of taking small steps towards sustainability and how it can lead to meaningful changes in your business practices while attracting the eco-conscious guests you desire.In this episode, you will be able to:Comprehend the major impact of integrating sustainability into the vacation rental sector.Find out uncomplicated strategies for property managers to lower their greenhouse gas emissions.Identify the benefits of choosing green cleaning supplies and substantially reducing plastic waste.Dip your toes into the expansive realm of sustainability which transcends the environmental framework.See the efficacy of starting with miniature steps while incorporating sustainability practices to avoid getting unnerved.Meet Bob Garner — a seasoned vacation rental manager with extensive industry experience and a fervent advocate for sustainability. Adapting environmentally friendly practices in his holiday apartments in Italy for nearly two decades, Bob has honed his knowledge and skills in sustainable hospitality. Always eager to do more for the environment, he launched Environmental to share his wisdom with the industry. Bob's strategy is impressive, talking about sustainability not just from a green perspective but also as a key factor in business success.The key moments in this episode are:00:00:08 - Introduction00:00:36 - Pizza Parties and Sustainability00:02:29 - The Launch of Environmental00:04:48 - The Business Benefits of Sustainability00:09:36 - Taking Simple Steps and Branding00:14:48 - "Green Energy for Websites"00:17:28 - "Green Cleaning Products"00:19:33 - "The Importance of Reducing Consumption"00:21:12 - "Switching to LED Lights"00:26:25 - "Sustainability Beyond the Environment"00:30:04 - The Power of Connection and Authenticity00:30:39 - Website and Environmental InitiativesConnect with Bob:Website: https://envirorental.earth/LinkedIn: https://www.linkedin.com/in/bob-garner-%E2%93%A5%F0%9F%8C%B3-75a73727/Missed the 2023 Direct Booking Success Summit? You can catch up here: https://directbookingsuccesssummit.com/all-access-pass-3-normal/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to promote your accommodation, then you are not alone! Many hosts, property managers and owners in the hospitality industry are experiencing the same struggle, even after investing time and money into marketing campaigns and online listings. Instead of seeing a steady stream of direct bookings, they are faced with empty calendars and declining occupancy rates.Don't get overwhelmed with all the information. Focus on the strategies that will make the biggest impact for your business right now. - Jenn BoylesIn this episode, you will be able to:Leapfrog your competitors with game-changing direct booking strategies from our Success Summit.Participate in a unique online summit designed to empower hosts and property managers like you.Engross yourself in illuminating presentations and build ties within a dedicated community on Facebook.Master diverse domains from targeted marketing to the rise of remote work in today's business scenario.Experience the perks of an all-access pass, and get an insider view of the generous sponsors propelling the summit.The key moments in this episode are:00:00:08 - Introduction00:01:11 - The Only Free Online Summit00:03:34 - How the Summit Works00:08:17 - Managing Overwhelm00:10:35 - Sponsor HighlightsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/

If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to increase them through website optimization, then you are not alone!&nbsp;Many owners and managers may be tirelessly optimizing their websites, using eye-catching photos, engaging descriptions, and even implementing SEO strategies, only to find that they are still heavily reliant on booking agents. Instead of seeing a surge in direct bookings, they may be experiencing a constant stream of inquiries from third-party platforms, leading to increased fees and reduced control over their own business.My guest this week is Sarah Orchard.In this episode, you will be able to:Find out why optimizing your website is key to ramping up direct bookings.Get insights on personalizing website content to entice your target guests.Grasp how a well-curated About page can foster trust and enhance relationships with your prospects.Get your hands on tried-and-true tactics for augmenting reservations on your website.Learn about the economic benefits of directing your focus on direct bookings.Meet Sarah Orchard, the dynamic force behind The Hudnalls Hideout, a luxury treehouse located in the UK's beautiful Wye Valley and a much-sought-after vacation spot. Armed with a deep understanding of the short-term rental market, Sarah has led her venture to dizzying heights of popularity. She has also conceptualized and created Get Fully Booked offering&nbsp; invaluable marketing training to hosts, bringing them closer to their direct booking goals.Connect with Sarah:https://hudnallshideout.co.ukhttps://get-fully-booked.com/&nbsp;The key moments in this episode are:00:00:08 - Introduction to the Direct Booking Success Podcast00:03:27 - Building a Website on a Limited Budget00:07:02 - Attracting the Right Guests with Website Content00:10:17 - Building Trust and Connection Through Website Design00:13:47 - Troubleshooting: No Bookings on the Website00:14:58 - The Importance of Website Content Messaging00:16:03 - Mobile Optimization and User Experience00:17:41 - Creating a Captivating First Impression00:20:12 - Essential Elements for a Direct Booking Magnet00:21:19 - Direct Booking Success and Commission SavingsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Are you ready to take your short-term rental business to the next level? Join Mike Denman as he reveals the secrets of strategic advertising and market research that will skyrocket your bookings and profitability. But be warned, the stakes are high, and the game is just beginning. Will Mike's playbook be enough to overcome the challenges and leave you wanting more? Tune in now and find out.In this episode, you will be able to:Discover the crucial role that digital marketing plays in boosting short-term rentals.Unearth effective advertising and market research tactics, hidden from sight, crucial for your business.Understand the hidden connections between view count, click-through rates, and occupancy in your business.Learn the secrets to budgeting and coordinating daily expenses for Facebook and Instagram ads.Grasp the significant impact of building an online presence and mastering retargeting strategies, a game changer for your business. List 2:Introducing Mike Denman, a diverse professional who carved a niche for himself in the world of advertising and real estate. Straddling the line between filmmaker and digital marketer, Mike navigated the complex waters of these industries with ease and precision. His journey from working for Warner Brothers to becoming a successful real estate investor is inspiring. Mike's methodologies are a testament to his belief in the power of testing and data-derived results. His ability to turn properties into profitable ventures using digital marketing strategies is impressive.Connect with Mike:&nbsp;https://www.stradvertising.com/Https://linktr.ee/mikedenman&nbsp;The key moments in this episode are:00:00:08 - Introduction00:01:17 - Mike's Background00:03:17 - Testing Advertising for Short Term Rentals00:05:20 - The Power of Digital Marketing for Real Estate00:08:30 - Getting Started with Digital Marketing00:11:29 - Understanding the Correlation between View Count and Occupancy00:12:43 - The Numbers Game of Advertising00:14:52 - Maximizing the Impact of Ads00:17:15 - Leveraging Facebook Pixel for Remarketing00:23:26 - Understanding the Cost of Running Ads00:24:15 - Importance of Treating Vacation Rentals as a Business00:25:16 - Direct Booking Success Summit and Breaking Barriers00:26:24 - Basics of Running a Digital Marketing Campaign00:27:56 - Mentoring and Helping Property Owners Find the Right Path00:35:49 - The Host vs Guest Dilemma00:36:26 - The Myth of Passive Income00:37:02 - Leveraging Technology in the Industry00:37:49 - Balancing Work and LeisureSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Does this sound familiar? You've been told that the key to scaling your property management business remotely is to simply work harder and put in more hours. Yet, despite your efforts, you're not seeing the growth and efficiency you desire. The pain of working tirelessly without achieving the desired results can be frustrating and demotivating. But what if there's a better way? A strategic approach that focuses on customer service, building strong relationships, and implementing proven strategies in the short-term rental industry. It's time to discover a path to success that doesn't require endless hours of work but instead leads to increased efficiency and growth.In this episode, you will be able to:Absorb ways to bring about growth in your property management business irrespective of location.Reveal the power of extraordinary service and exceptional experiences in securing an edge in the hospitality sector.Foster relationships with clients that will withstand the test of time and result in continued success.Dissect result-oriented strategies in the world of short-term rentals.Recognize the profound influence of mentors and advisors in driving success in the hospitality industry.My special guest this week is Lisa Roads.Lisa is an accomplished property management mogul with a remarkable track record spanning over 20 years. Driven by her father's entrepreneurial spirit, she initiated her journey with small investments in the UK. Over time, she has blossomed into an expert manager, juggling numerous properties all across Cyprus, while herself residing in the Middle East. By hand-picking teams locally and meticulously strategizing every operation, Lisa has set an impressive benchmark in short-term rentals and property management. She is here today to give us an insight into her journey and her effective tactics for managing property portfolios remotely.There's an opportunity here to create a service that others like me are going to need. - Lisa RoadsConnect with Lisa:https://www.linkedin.com/in/lisaroads/https://theholidaypropertycoach.wordpress.comhttps://www.facebook.com/theholidaypropertycoachhttps://linktr.ee/lisaroadsSPECIAL OFFER FOR LISTENERS: 10% discount off Lisa’s signature Five P's of a successful short-term rental program.The key moments in this episode are:00:00:08 - Introduction00:01:04 - Starting in the Short-Term Rental Business00:05:03 - Scaling the Business00:08:38 - Becoming the Local Insider00:11:40 - The Importance of Investing in Property00:14:05 - Building Connections and Embracing Competition00:15:24 - Delivering Exceptional Service and Building Customer Loyalty00:16:41 - Scaling a Property Management Business00:19:29 - The Power of Personal Connections and Exceptional Service00:23:02 - Navigating the Rise of Airbnb00:27:46 - Lisa's Transition and Helping Others00:30:43 - Realities of the Hospitality Industry00:31:48 - Working with Like-Minded People00:33:26 - Direct Booking SuccessSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group:...

Discover the unexpected twist in Yvonne Halling's journey as she transformed her beloved hobby into a thriving hospitality business. From running a cozy bed and breakfast in France purely for joy, life's demands push her to shift gears and embrace the role of a professional businesswoman. But this transition is more than just a change in mindset; it's a profound revelation that challenges her to trade time for value, not just money. Join Yvonne Halling on this remarkable path of self-discovery and watch as she unlocks the true potential of her business, leaving you craving for more.There is a chasm between the hobbyist mindset and the professional hospitality business mentality. It's time to take the leap and cross that divide to unlock the true potential of your business. - Yvonne HallingIn this episode, you will be able to:Find out the pathway to turning your hobbyist business mentality into a professional attitude in hospitality.Recognize the impact of personal enhancement on your journey to becoming a top-tier host.Comprehend the importance of the Cash Flow Quadrant in driving success in the hospitality arena.Absorb the nuances of transitioning from a time-priced to value-prized framework in your hosting profession.Make sense of situating yourself not just as a host, but a business head honcho and CEO in the evolving hospitality sphere.My special guest is Yvonne Halling.Yvonne Halling is the founder of Bed and Breakfast Coach.com and the creator of B&amp;B Money Maker&nbsp; Business Transformation Program where clients typically increase their business by at least 25% in one season, while working less, paying less commissions and having more fun. Yvonne ran her B&amp;B in the Champagne region of France for 17 years, first as a hobby making less than €10k per year, before transforming it into a thriving and profitable business, making over €100k a year with just 4 rooms without any listings with online travel agents. She won several hospitality and marketing awards and is now an award-winning consultant, coach and mentor for independent owners worldwide. Yvonne believes that hospitality businesses are the hub of local communities, attracting new money by way of guests, and which couldn’t have come by any other means, and returning that power to the owners, encouraging direct bookings via their websites, is Yvonne’s mission.Connect with Yvonne Halling:Website: https://www.bedandbreakfastcoach.com YouTube channel: https://www.youtube.com/c/YvonneHallingTransformationalBusinessCoach Facebook: https://www.facebook.com/CoachingforBedandBreakfastOwners/ LinkedIn: https://www.linkedin.com/in/yvonnehalling/ Twitter: https://twitter.com/yvonne3030 Instagram: https://www.instagram.com/bedandbreakfastcoach/ Join Yvonne’s new Facebook Group - International Bed and Breakfast Owners' Lounge, for 12 months and you will receive a free PDF copy of my new book "How to Start, Run and Grow A B&amp;B Business That You And Your Guests Love" before it's launched on Amazon later this year. The link to join is: https://bedandbreakfastcoach.comThe key moments in this episode are:00:03:51 - Understanding the Cash Flow Quadrant00:07:46 - Size Doesn't Matter00:10:32 - Taking a Personal Development Journey00:12:32 - Stepping Up as a Professional Host00:14:29 - Embracing the CEO Role00:16:30 - Overcoming Impostor Syndrome00:18:06 - Personal Growth and Unique Perspective00:19:46 - Transitioning from Hobbyist to Professional00:23:46 - The Journey of Personal Development00:28:41 - Elements for Turning into a Professional HostSign up to the Free Direct Booking Success Summit 2023:...

Discover how Daniela Derin, a holiday rental owner in Marbella, Spain, capitalized on the trend of digital nomads during the pandemic. From forming a unique community during lockdown to attracting remote workers with sunny balcony views, Daniela shares her secrets to success. But what happens when flights disappear and her business is left in a precarious position? Find out in this intriguing episode of the Direct Booking Success podcast.In this episode, you will be able to:Seize the pandemic as an avenue of growth, capitalizing on the surge in digital nomadism.Realize the worth of a targeted booking strategy and personal website for building trust.Maneuver through Airbnb cancellations effectively and enhance support for your guests.Examine the progressive digital nomad phenomenon and its effects on remote work trends.Move beyond seasonality, sustaining high-occupancy rates year-round in Marbella.During the pandemic, our community thrived. We brought our in-person community online and built connections with digital nomads and leisure travelers alike. We sell a lifestyle, and people want to be a part of it. - Daniela DerinToday's esteemed guest, Daniela Derin, brings to the table a blend of European charm and business acumen. Her journey took her from the beautiful landscapes of Italy to sunny Marbella, where she has been managing a thriving holiday rental business with her partner. With 90 apartments in their portfolio, Daniela's focus is on community-building and fulfilling the evolving needs of her guests. Recognizing the rise of remote working and digital nomads, she has proactively adapted her properties to cater to this new market segment. Always ahead of the curve, Daniela gets high praise for making her guests feel right at home, remarkably, no matter how far they are from their own.Connect with Daniela:Instagram: @marbella.holidaysLinkedIn: danieladerinFacebook: Daniela Vincenzo Marbella &amp; Skol Apartments MarbellaWhatsApp: +34649999867Website: skolapartmentsmarbella.comThe key moments in this episode are:00:00:08 - Introduction00:01:19 - Origins of the Business00:06:11 - Shift to Online Platforms00:09:27 - Building a Community00:12:25 - Embracing Tourism00:16:07 - Importance of Data Booking Strategy and Having Your Own Website00:17:01 - Dealing with the Pandemic and Existing Guests00:19:46 - The Rise of Digital Nomads00:23:48 - Marbella's Success and the Benefits of TourismSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Does this sound familiar? You've been told to constantly lower your prices and offer discounts to attract more guests to your vacation rental. But despite your efforts, you're still struggling to fill up your calendar and increase your direct bookings. The pain of constantly lowering your prices and not seeing the desired results can be disheartening. It's time to discover a more effective approach - destination marketing. By leveraging the power of destination marketing, you can differentiate your business, increase brand visibility, and ultimately achieve long-term success in the vacation rental industry.In this episode, you will be able to:Delve into the significance of destination marketing as a key differentiator in the vacation rental industry, enhancing revenue.Decode the blueprint of successful destination marketing strategies, accelerating your brand's trajectory.Leverage the influence of partnerships in unprecedented destination marketing results, strengthening your marketing armour.Decipher how backlinks can skyrocket your SEO scores and website authority, revolutionizing your digital footprint.Construct an impactful content map for triumphant destination marketing, carving your niche in the digital world.Destination marketing is like building a spider web of content that Google loves. Create backlinks, share knowledge, and network with locals to attract and engage potential guests. - Jodi BourneMeet the dynamic Jodi Bourne! Displaying a deep love for hospitality, she's made it her mission to help vacation rental owners achieve their success goals. Hailing from scenic Austin, Texas, she brings over a decade's experience as a dedicated consultant and website designer. Specializing in vacation rentals, Jodi has carved a unique niche, and enjoys devising start-to-finish strategies that are as effective as they are insightful. A true traveller at heart, she has stayed in a staggering 67 vacation rentals (and still counting), providing her unmatched insights into what makes a property truly stand out.Connect with Jodi:Podcast: savvyhostpodcast.comWebsite: jodibourne.cominstagram.com/heyjodibourne&nbsp;Facebook.com/heyjodibourneInstagram Action Plan private audio course: jodibourne.com/instagramThe key moments in this episode are:00:00:08 - Introduction to Destination Marketing00:05:34 - Be Your Own Travel Blogger00:08:59 - The Power of Personal Recommendations00:11:40 - AI Can't Write Personal Stories00:13:51 - The Power of Sharing and Collaboration00:15:18 - Building Traffic and Following through Networking00:17:19 - Leading Potential Guests and Showcasing Unique Property Features00:20:18 - Leveraging Guest Posts for Backlinks00:21:35 - Understanding the Importance of Backlinks and Website Authority00:23:20 - Creating a Content Map for Destination MarketingSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: <a...

Imagine stumbling upon a picturesque French island in the Caribbean, only for it to unexpectedly ignite a passion for data-driven decision-making. Thibault Masson's journey from a spontaneous villa shopping spree to becoming a successful vacation rental manager will leave you awe-inspired. But hold on tight, because there's an unexpected twist awaiting him on an exotic black sand beach in Bali. Find out how Thibault's determination and understanding of market trends led him to triumph over challenges and thrive in the ever-evolving world of vacation rentals.In this episode, you will be able to:Uncover the pivotal role of data in decoding market trends for strategic decision-making.Identify the essentials of grasping local culture and market dynamics for operational success in vacation rental management.Realize how to cultivate trust with property managers while putting staff welfare at the forefront.Discover the power of leveraging social media in marketing villas and establishing authenticity.Grasp the implications of the growing supply in the vacation rental industry and strategies to maneuver intense competition.Know your market and cater to their needs. Understand who your guests are and create a memorable experience for them. Position your vacation rental as a place to create lifelong memories for special occasions. - Thibault MassonMeet my guest: Thibault Masson.Thibault is both a vacation rental property manager and a vacation rental technology marketer. He has launched and managed villas and apartments in Paris, Bali, and St. Barths. He's the founder of Rental Scale-Up, a short-term rental news, analysis, and consulting business that was recently acquired by vacation rental dynamic pricing tool provider PriceLabs, where he continues on as the Head of Product Marketing. He has previously worked for international online travel agencies, such as ebookers and Booking.com.&nbsp;Connect with Thibault:https://www.rentalscaleup.com/https://pricelabs.co/Maison Domingue, St Barths: https://www.saintbarth.com/domingue/BelAmour, St Barths: https://www.saintbarth.com/belamour/Bulung Daya, Bali: https://www.realbali.com/bulungdaya/Sign up to Rental Scale-Up’s free weekly industry newsletter here: https://www.rentalscaleup.com/newsletter/The key moments in this episode are:00:01:26 - Thibault's Introduction to the Hospitality Industry00:07:39 - Understanding the Market and Guest Expectations00:10:01 - Challenges of Remote Hosting00:11:36 - Building Direct Bookings and Industry Insights00:13:38 - Importance of Understanding the Local Market and Culture00:14:05 - Balancing Life Between Two Homes00:14:49 - Challenges of Owning a Property Abroad,00:15:42 - Keeping the Team Together During the Pandemic00:16:30 - Marketing Strategy for Two Villas00:27:32 - The Importance of Strategy and Market Data00:28:15 - Joining Price Labs and Rental Scale Up00:29:38 - The Value of Short-Term Rental Data00:33:56 - The Impact of Increased Supply and Direct Bookings00:37:36 - The Rental Scale Up Newsletter&nbsp;Sign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes

Are you making the most of each day or just trying to get through it? Accommodation business managers and owners, it's time to seize the day and maximize your bookings during the slow seasons But what happens when your calendar is empty and you're left scrambling for last-minute bookings? Stay tuned to find out...In this episode, you will be able to:Get a grip on maximizing the potential of each day and honing your productivity skills.Gain knowledge about the imperative role of forward-thinking marketing during lean seasons.Get savvy about designing engaging content that highlights the upcoming slow season's potential.Enhance your email marketing skills to foster strong relationships with former guests and secure their loyalty.Dive into the enlightening world of a free masterclass designed to help build a powerful, profitable direct booking sales pipeline.Your slow season might be just around the corner and the worst thing to happen for you is to come out of this busy period and all of a sudden see an empty calendar stretching before you. Yikes. - Jenn BoylesThe key moments in this episode are:00:00:08 - Introduction00:01:37 - Making the Most of Busy Periods00:02:55 - The Importance of Time and Planning Ahead00:04:41 - Marketing Strategies for Slow Seasons00:07:21 - An InvitationSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclassSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Join me, Jen Boyles, on the Direct Booking Success Podcast as I share two big updates. From my personal journey of moving back to Canada to the launch of the 3rd Direct Booking Success Summit - the only free online event for vacation and short-term rental property managers and owners.In this episode, you will be able to:Uncover the art of successful online participation in the exclusive Direct Booking Success Summit formulated for property owners and managers.Feel the personal resonance while traversing through a dramatic shift from the regal charm of the UK to the diverse charms of Canada.Understand proven techniques to generate captivating content timely, harness AI power, and use video as a tool to magnify your brand spectrum.Explore the untapped potential of crafting a customer-first approach, scaling property management operations, and cultivating a ever-loyal guest following.Discover the joy of engaging and learning from a community of seasoned property managers and owners, fostering professional growth and camaraderie. List 3:Having a community of others going through the same things is so important. And that's where the Direct Booking Success Summit can help. - Jenn BoylesThe key moments in this episode are:00:00:08 - The first big announcement00:02:47 - Direct Booking Success Summit00:06:31 - Marketing Topics00:07:32 - Hospitality Topics00:09:58 - What you need to do nextSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Does this sound familiar? You've been told that achieving Superhost status on Airbnb is the ultimate goal for increasing bookings. So, you've worked tirelessly to maintain high ratings and provide exceptional service, only to find that it actually does little for your bookings. The pain of putting in all that effort, yet still not seeing the results you desire, can be disheartening. But here's the truth: relying solely on Superhost status is an ineffective action. In this episode, I'll uncover why diversifying your booking sources and leveraging your personal website are the keys to increasing direct bookings. Say goodbye to the frustration and hello to a steady stream of guests through your own channels.In this episode, you will be able to:Uncover the power struggle between direct bookings and the highly coveted Superhost status on Airbnb.Illuminate the significant role of diversification in your booking sources for long-term success.Discover how to sow the seeds of trust with potential guests, increasing the likelihood of direct bookings.Explore how your personal website can become a powerful tool in securing more direct bookings.Learn how to establish genuine, personal connections with your guests to foster trust and potentially garner repeat bookings.Don't put all of your eggs in one basket. Your own website should be the number one place you are focusing on to bring in the bookings. - Jenn BoylesThe key moments in this episode are:00:01:32 - Superhost Status00:02:45 - The Word "Private"00:04:37 - Importance of Diversification00:08:01 - Building TrustShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

From vintage trailers to treehouses, Alex Wilson and Dawn Crawford's love for unique accommodations led them on a journey they never imagined. Host Unusual was born, offering a platform for travellers seeking an unforgettable experience. But their story doesn't end there. As they pushed boundaries, Host Unusual's listings expanded to include everything from bunkers to UFOs, and even a giant boot! Property owners now have a targeted audience, while travellers discover a world of extraordinary experiences. Who knows where their journey will take them next? One thing's for sure, Host Unusual is redefining the way we travel.In this episode, you will be able to:Delve into the advantages of featuring distinctive properties on specialized websites.Gain exclusive knowledge about the evaluation process for properties on Host Unusual.Understand how to leverage niche platforms for targeted audience exposure.Comprehend the crucial role experiential travel plays in the evolving travel sector.Recognize the crucial contributions of direct bookings to property owners' bottom line.We're all about promoting direct bookings, which seems like a good fit to be here. - Alex WilsonSay hello to Alex Wilson, travel aficionado and co-founder of the groundbreaking platform Host Unusual. Alex's expertise in the world of marketing and his keen understanding of the shifting landscape of the travel industry culminated in the creation of this niche listing site that showcases rare and unusual places to stay. Upholding the values of promoting direct bookings, Alex has been instrumental in connecting property owners with discerning travellers looking for incredible and memorable experiences.Connect with Alex:Hostunusual.comhttps://www.instagram.com/hostunusualhttps://www.facebook.com/hostunusualhttps://www.linkedin.com/company/host-unusualHost Unusual has a new member joining offer so I'd urge any owners with an unusual property to get in touch to discuss further.The key moments in this episode are:00:00:08 - Introduction00:03:18 - Unusual Properties00:08:45 - Niche Listing Sites00:11:46 - Worldwide Properties00:14:43 - Hooking People's Attention00:15:03 - Varied Content00:16:38 - Partnership with Property Owners00:17:24 - 1500 Properties and Counting0:18:25 - Pandemic and Staycation BoomShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Are you tired of unpredictable booking levels? In this episode, I reveal my secrets to getting direct bookings every day while diversifying your channels. But what happens when one of your main channels suddenly disappears? Tune in to find out.In this episode, you will be able to:Discover the power of direct bookings and channel diversification to optimize your hospitality business.Uncover how social media can skyrocket your brand's presence and drive engagement.Learn to craft content that resonates with your target audience by addressing their needs and offering solutions.Realize the significance of focusing on concrete booking numbers rather than being swayed by vanity metrics.Grasp the importance of using persuasive call-to-action techniques to inspire guests to book direct stays.Don't wait until your makeup is perfect or your hair is done. Get your brand out there. Tell everyone about it. Create brand awareness. - Jenn BoylesThe key moments in this episode are:00:00:08 - Don't Panic! Your Business Isn't Failing00:02:04 - Tactics to Boost Your Bookings Flow00:03:57 - Direct Booking Success Booking Engine00:05:00 - Vanity Metrics and Direct BookingsShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclass

Have you heard these myths about rental success and the guest experience?Myth #1: As long as the place is clean, guests will be happy. Myth #2: The guest experience doesn't matter, as long as you have a good location. Myth #3: You don't need to go above and beyond for guests, they just want a place to sleep.But here's the truth: a positive guest experience is essential for rental success. From first impressions to little touches that make guests feel valued, it all adds up to positive reviews, repeat visitors, and ultimately, increased rental income. Tracey Northcott is here to share her expertise on how to elevate the guest experience and maximize your rental potential.In this episode, you will be able to:Explore the secrets behind triumph in the hospitality universe.Unlock the power of impactful branding for transient rentals.Delve into the crucial connection between guest experience and rental victory.Understand the vital role of a supportive community for expansion and guidance.Acquire fundamental techniques to stay agile amidst market fluctuations.My special guest is Tracey Northcott.Meet Tracey Northcott, a successful short-term rental host with over a decade of experience in the industry. Originally from Australia, Tracey has been living in Japan for over 20 years, where she has had the opportunity to build a thriving rental business that focuses on providing unique and memorable hospitality services. As a firm believer in the value of exceptional guest experiences, Tracey has managed to attract a loyal following of guests who come back year after year, making her business stronger even in these uncertain times. Tracey's passion for people and curiosity about different cultures enable her to create truly unforgettable experiences for her guests.I just really like people as well, so I'm always curious about how people live and what they're interested in. Taking care of people where they sleep is actually a real privilege. - Tracey NorthcottConnect with Tracey:Website: https://www.tracey-northcott.comWebsite: https://www.tokyofamilystays.comInstagram: @traceynorthcottconsultingInstagram @tokyofamilystaysThe key moments in this episode are:00:00:08 - Introduction00:03:14 - Rental Business Model00:07:40 - Preparing for the 2020 Olympics00:10:28 - Overcoming Challenges00:12:16 - Local Experience00:16:38 - Building a Vision and Mission Statement00:19:00 - Adapting to Change and Making Wise Investments00:22:26 - Building Relationships and Branding00:25:52 - Solving Problems and Providing a Full Experience00:29:20 - Success in HospitalityShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/Sign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: <a href="https://directbookingsuccess.com/masterclass"...

Dave Cordner had always known the importance of video marketing for his short-term rental business in Belfast. But it was during the pandemic that he truly realized its power. As the tourism industry came to a standstill, Dave took it upon himself to showcase his beloved city through videos. He showcased local attractions, restaurants, and interviewed locals. What he didn't expect was the incredible response he received from viewers. His videos not only helped him secure direct bookings but also turned him into an unofficial ambassador of Belfast. Want to know how Dave's video marketing strategies can help your business thrive? Keep reading.In this episode, you will be able to:Find out how video marketing can boost your short-term rental bookings.Grasp the importance of mastering five fundamental aspects to grow your short-term rental business.Delve into the untapped potential of up-and-coming social media platforms for property managers.Leverage local insights and skills to gain a competitive edge over online travel agencies.Embrace a growth mindset to ensure long-term success in the short-term rental industry.My special guest is Dave Cordner.Say hello to Dave Cordner, a short-term rental expert with a knack for video marketing. Dave's enthusiasm for his city, Belfast, has translated into a thriving business - Central Belfast apartments. With over 70 properties under his wing, Dave has mastered the formula for marketing through informative and engaging video content. In addition to his property management success, Dave has also authored the Amazon best-seller Short Term Rental Revolution, which further demonstrates his expertise in the industry. Get ready to be inspired by his unique approach to showcasing the best his city has to offer.Connect with Dave:Website: https://davecordner.com/Youtube: https://www.youtube.com/channel/UCBRTOpYXoi3dhCXoNRU8JjQTiktok: https://www.tiktok.com/@centralbelfast?is_from_webapp=1&amp;sender_device=pcTiktok: https://www.tiktok.com/@airbnbcoach?is_from_webapp=1&amp;sender_device=pcInstagram: https://www.instagram.com/_airbnbcoach/Instagram: https://www.instagram.com/centralbelfastapartments/The key moments in this episode are:00:00:08 - Introduction00:06:26 - Using Video to Promote Your Local Area00:09:56 - Becoming a Local Expert and Building Trust00:11:31 - Direct Bookings and Driving Revenue00:12:37 - The Power of Experiential Videos00:14:05 - Starting with Video Content00:17:30 - TikTok for Short Term Rentals00:19:18 - The Short Term Rental Revolution Book00:23:53 - Entrepreneurial Mindset for Short Term Rentals00:27:32 - Best Guinness in Belfast and Short Term Rental ManagersShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group:<a...

Does this sound familiar? You've been told to focus on increasing your short-term rental's direct bookings, but you feel stuck in the same place. Perhaps you've tried running promotions or lowering your prices, but nothing seems to work. The frustration of not seeing results is all too real. It's time to stop spinning your wheels and start implementing a strategy that works. By breaking down your goals into manageable tasks, prioritising vision and leadership development, and utilising effective problem-solving and decision-making techniques, you can achieve significant direct booking growth. In this episode, I show you how to turn your vacation rental business around and pave the way to success.In this episode, you will be able to:Uncover the importance of vision and strategic thinking to succeed in short-term rentals.Learn how breaking down goals leads to significant direct booking growth.Discover the value of leadership development for short-term rental owners.Find out the secrets behind effective problem-solving and decision-making in direct bookings.Explore innovative direct booking solutions that pave the way to short-term rental success.Whatever Direct Booking Success means to you, you must start thinking of yourself as the CEO of your business. - Jenn BoylesThe key moments in this episode are:00:00:08 - The Importance of Having a Vision for Your Business00:02:47 - Prioritising Leadership Development00:03:54 - Strategic Thinking and Taking Action00:05:10 - Thinking Like a CEOJoin the Free Masterclass at: https://directbookingsuccess.com/masterclassShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

From aspiring police officer to successful hotel manager, Craig Webb's journey took an unexpected turn when he discovered the power of digital marketing. But what's even more surprising is how his experience in the hotel industry can revolutionise the short-term rental market. Are you ready to learn from his insightful strategies and take your business to the next level?In this episode, you will be able to:Master dynamic pricing strategies to boost direct bookings.Discover enticing amenities that drive guests to book directly.Unveil intricate revenue management techniques for maximum savings and profit.Achieve the perfect balance between OTA and direct bookings for cost-effective customer acquisition.Cultivate loyal customers through thoughtful gestures and tailored offers.With a remarkable 32-year career in hospitality, Craig Webb has seen it all. He spent 17 years managing two hotels in the picturesque Cotswolds, mastering every aspect of the industry from marketing to rate management. As someone who has successfully transitioned from traditional hotel management to digital marketing, Craig has a wealth of knowledge to offer short-term rental owners. He is passionate about helping others learn from his experiences and adapt their businesses to the ever-changing landscape of hospitality.‘I was doing crazy things just to get eyes on my business and try to generate direct bookings, even back then.’ - Craig WebbConnect with Craig: https://www.webbmarketing.info/Free SEO guide for hospitality that you can do yourself: https://webb-marketing.lpages.co/seo-tips-for-hospitality/The key moments in this episode are:00:00:08 - Introduction, 00:02:27 - Craig's Journey, 00:08:03 - Blurring Lines, 00:10:03 - Rate Management, 00:14:48 - Hotels vs. Short Term Rentals, 00:17:22 - Reasons to Book Direct, 00:21:22 - Accounts and Cost Analysis, 00:23:57 - Direct Booking Success, 00:26:44 - SEO for HospitalityShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

Are you a vacation rental property manager who wants to take your guests' experiences to the next level with personalised and exceptional services?Meet Jacob Wedderburn-Day, a savvy entrepreneur who co-founded Stasher, a brilliant solution to a common travel problem - luggage storage. With a strong background in economics and a passion for business, Jacob has used his expertise to create a platform that connects travelers with local businesses, allowing them to securely store their bags while exploring a new city. As a guest on Direct Booking Success, Jacob shares his insights on the importance of offering additional services to guests for a complete experience, and how vacation rental property managers can benefit from these services.In this episode, you will be able to:Discover the advantages of Stasher for property managers and direct booking to boost business.Recognize the significance of providing extra services to guests, enhancing their overall experience.Grasp the concept of the Peak-N Rule and how it helps strike a balance between guest satisfaction and practicality.Learn about the perks of Stasher's insurance coverage and impact of its international growth.‘As property managers, you probably put a lot of emphasis on that first interaction and then maybe under-appreciate how important the ending is.’ - Jacob Wedderburn-DayRefer guests to Stasher and you’ll received a 20% commission or discount for every bag: https://stasher.com/partnersConnect with Jacob on LinkedIn: https://www.linkedin.com/in/jacob-wedderburn-day-499258111/The key moments in this episode are:00:00:08 - Introduction,00:01:02 - The Idea Behind Stasher,00:04:32 - Stasher as an Ancillary Service for Vacation Rental Owners,00:08:33 - Parental Support and the Need for Stasher,00:11:07 - The Importance of the Last Impression,00:13:47 - Stasher - The Luggage Storage Solution,00:15:02 - Balancing Guest Experience and Rules,00:18:47 - Stasher's Coverage and Insurance,00:21:39 - The Stasher Process for Property Managers and GuestsShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

Sustainability pioneer and vacation rental tech entrepreneur Vanessa de Souza Lage introduces the world's first sustainability badge for vacation rentals, offering a simple yet impactful way for property managers to reward eco-friendly practices and gain visibility in a growing market.In this episode, you will be able to:Grasp the crucial role sustainable tourism plays in vacation rentals and the preservation of natural resources.Uncover powerful techniques to incorporate sustainable practices in managing your rental properties.Familiarize yourself with the vital requirements to secure the Sustonica Badge.Develop key communication skills to exhibit your commitment to sustainable efforts to your guests effectively.Experience the advantages of sustainability: draw in more guests and reduce your carbon emissions simultaneously.Vanessa de Souza Lage is a passionate advocate for sustainable tourism in the vacation rental industry. With nearly 20 years of experience, Vanessa has played a significant role in shaping the industry as an entrepreneur and tech innovator. She co-founded Rentals United, a successful channel manager, and has recently launched Sustonica, the first sustainability badge for vacation rentals. Vanessa's dedication to the environment and the industry has led her to create impactful solutions that benefit both property managers and the planet. Her friendly, approachable demeanor and wealth of knowledge make her an inspiring figure in the world of sustainable tourism.Sustonica WebsiteTake the Free TestBeat the Microbead AppThe key moments in this episode are:00:00:08 - Introduction00:01:08 - Vanessa's Background00:09:21 - Sustonica's Origin00:14:09 - Community Impact00:17:08 - Sustainability vs. Hotels00:17:52 - Sustainability in the Hotel Industry00:19:05 - Simple Sustainability Wins00:24:15 - Selling Sustainability to Homeowners00:28:03 - The Growing Demand for Sustainability00:32:16 - The Certification Process00:34:58 - Sustainability in Vacation Rentals00:35:30 - Criteria for Air Conditioning00:37:41 - Marketing to Children00:38:43 - Sustainability Chart00:40:24 - What Direct Booking Success means to VanessaFind out more about Jenn BoylesFollow Jenn Boyles on InstagramJoin the Marketing Hub for Hospitality Free Facebook GroupSign up to the Free Direct Booking Success Summit 2023

Are you tired of trying to drive direct bookings by engaging with random guests on social media, only to see no results?&nbsp;It's time to ditch the ineffective approach and focus on what really works. Join me in this episode and discover the power of engaging with perfect guests on social platforms, showcasing property benefits beyond just amenities, producing compelling content that captivates potential guests, and promoting a property by emphasizing advantages for guests. With our proven three-step strategy, you'll finally be able to harness the full potential of social media to boost your bookings and grow your short-term rental business.‘It's not all about you. It's about the guest and what you can give them.’ - Jenn BoylesIn this episode, you will be able to:Discover the power of engaging with perfect guests on social platforms.Learn the techniques of showcasing property benefits beyond just amenities.Uncover the art of producing compelling content that captivates potential guests.Master the skill of promoting a property by emphasizing advantages for guests.Get a proven three-step strategy to drive direct bookings using social media.Take the challengeFrom Likes to Bookings: A 3-Part Social Media Challenge for Vacation Rental Managers: https://directbookingsuccess.com/fromlikestobookingsShow notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

She left her city life behind to move to a remote island and run a holiday let management business with her husband. But when unexpected demand for bookings grows beyond their expectations, will they be able to keep up and maintain their success? Find out in this intriguing tale of a small business that went from zero to 100% direct bookings.In this episode, you will be able to:Develop meaningful liaisons with property owners and guests for a strong business base.Stay prepared for evolving ventures by adopting flexibility and scalability.Immerse yourself in the world of varied marketing approaches to captivate different target audiences.Win customer allegiance through tailor-made services that fortify trust.Get acquainted with the crux of establishing a unique selling proposition to lure potential clients.My special guest is Jane Mack, a holiday let coach and consultant with a fascinating journey. Jane and her husband bought a holiday home property management company back in 2010, and decided to expand it to offer advertising and bookings. By 2012 they had created a full blown holiday letting agency. Their business continued to grow until they sold it to the UK’s largest holiday letting company in 2017. Having managed over 100 holiday properties, thousands of guests and with 10 years of hands-on experience, she decided to help others in the holiday let industry to grow their businesses, just as she had done.&nbsp;See more: https://linktr.ee/janemackcoachingThe key moments in this episode are:00:00:08 - Introduction,00:01:02 - Background and Experience,00:06:02 - Expanding the Business,00:09:38 - Offline Marketing,00:12:45 - Catering to a Diverse Customer Base,00:13:55 - Marketing Strategies,00:15:50 - Personal Touch and Repeat Customers,00:19:28 - Importance of an Office,00:25:25 - The Importance of Using Technology and Investing in Business,00:26:48 - Tips for Growing Your Business,00:30:03 - Life After Selling a Business,00:32:32 - What Direct Booking Success means to JaneBook your free 15 minute call with Jenn Boyles here: https://directbookingsuccess.com/callIf you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.&nbsp;Show notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

Are you frustrated with trying to achieve higher occupancy rates with curated properties and direct bookings, but not getting the desired results? Discover the secrets to success in this episode, where you will be able to uncover the nuances of crafting a distinguished vacation rental portfolio with the 100 Collection, comprehend the essence of personalising experiences and hospitality techniques, and learn how to forge strong bonds with guests through direct bookings and maintain loyalty.‘Our whole intent is to help create trust for that guest and introduce them to all these great partners.’ – Rebecca LombardoKey takeaways:Delve into the nuances of crafting a distinguished vacation rental portfolio with the 100 Collection.Gauge the impact of curated guest experiences and tailored hospitality practices on vacation rental businesses.Realise the importance of top-quality photography in boosting vacation rental success rates.Discern the fine balance among branding, marketing, and meeting guest anticipations.Acquire techniques to solidify relationships and secure guest loyalty through direct bookings.Travis Wilburn builds and runs companies in travel and hospitality. His working knowledge spans every level of his organisations, from operations to business development, to maintenance. Often referred to as “the mayor of C’ville”, Travis worked to restore a sense of community and togetherness by launching Charlottesville Insider, which functions as a visitors’ bureau and destination marketing organisation all in one. Connect with Travis on LinkedIn: https://www.linkedin.com/in/travis-wilburn-03057410&nbsp;Rebecca Lombardo parlayed her travel journalism experience with Huffington Post and WHERE Travel guides into a marketing and branding career where she worked with Fortune 100 companies like ebay, Kraft Heinz, Revlon, and Jackson Hewitt. She was an NBC affiliate who was one of the first "backpack journalists" reporting from Namibia, Ukraine, and Japan. She has also published a fiction novel. Connect with Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccabredholt100 Collection:Website: https://theonehundredcollection.comInstagram: https://www.instagram.com/theonehundredcollectionFacebook: https://www.facebook.com/theonehundredcollection&nbsp;Linkedin: https://www.linkedin.com/showcase/the-100-collectionBook your free 15 minute call with Jenn Boyles here: https://directbookingsuccess.com/callIf you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.&nbsp;Show notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: <a href="https://www.instagram.com/directbookingsuccess" rel="noopener noreferrer"...

In the past few years, the media has been encouraging people to open short-term rentals and make a fortune, but the Klondike Gold Rush of the late 19th century tells us this get rich quick tale may not have a happy ending. In this episode, I explain what it takes to keep your business afloat in a turbulent market and how to make sure you don't end up like the abandoned Klondike boomtowns.&nbsp;I talk about:Is there an Airbnb bust? (let me know your thoughts in the comments section)Comparing 2023 to the Klondike Gold RushThe Gold Rush Boomtowns – from 500 to 30,000 people in only a few yearsSTR business was booming when the lockdowns opened upWhat is happening now in 2023Tips on how to get through the Airbnb bust and more direct bookingsBook your free 15 minute call with me here: https://directbookingsuccess.com/callIf you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.&nbsp;Show notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/

Have you heard of Chat GPT?Of course you have! But do you know how to use it? And how to use it for your STR business specifically? Today's guest Bart Sobies gives us a brief description of what it is and many examples of how we can benefit from using the AI tool in the hospitality industry and how to generate more direct bookings.We talk about:What AI is and what Chat GPT isHow we can use Chat GPT in our marketing and communicationsGiving context to our questionsThe pros and cons of using it in your accommodation businessThinking outside the box when using Chat GPTWhat does Direct Booking Success mean to BartBook your free 15 minute call with me here: https://directbookingsuccess.com/callIf you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.&nbsp;Show notes are available at: https://directbookingsuccess.com/podcast/Follow me on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023:https://directbookingsuccesssummit.com/CONNECT WITH Bart SobiesTake Bart’s AI Challenge: https://ibooked.online/ai&nbsp;Connect with Bart: https://ibooked.online/bart

I loved speaking with today's guest and finding out more about the one thing she has done that has made a real difference to her short-term rental business.Today I spoke with Ged Hartshorn, who has created a way to make her guests feel welcome and, at the same time, retrieve vital information to really make their stay and future stays much more bespoke and personal.We talk about:Managing a property long distanceHow calling her guests grew from a necessityUsing a script to engage with guestCapitalising on people's excitement to retrieve information for a better experienceGoing above and beyond to ensure the guests feel specialCreating memorable experiences that generate repeat bookingsFocusing on marketing to keep 100% Book DirectWhat direct booking success means to GedHave you done one thing in your business that has made a difference?&nbsp;I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023:https://directbookingsuccesssummit.com/CONNECT WITH Ged HartshornWebsite: https://gwendon.co.uk/&nbsp;Instagram: https://www.instagram.com/gwendonholidayhome/&nbsp;Facebook: https://www.facebook.com/gwendonholidayhome&nbsp;Linkedin: https://www.linkedin.com/in/gwendonholidayhome/&nbsp;

Have you ever been to an industry conference?This year there are even more than ever before! And no matter where you are in the world, there will probably be one near you.In this episode of the Direct Booking Success Podcast, I give you my list of the must attend short-term rental events in 2023. And don’t worry, one requires no travel at all!I talk about:Our sector of the hospitality industry can be a very lonely placeThe Direct Booking Success Summit is back for its third year and is the only free marketing and hospitality educational online summit&nbsp;It is hard to leave businesses to travel to the various conferences in personMeeting others and learning new ideas is invaluableMy list of the must attend short-term rental events in 2023My list of must attend short-term rental events in 2023:Short Stay SummitLondon, UK27 April 2023&nbsp;shortstaysummit.orgNorth West Vacation Rental Professionals 2023 Annual ConferenceReno, Nevada, USA25-27 April 2023Nwvrp.orgShort Stay WeekBarcelona, Spain15-19 May 2023Shortstayweek.comSkift Short Term Rental SummitNew York, USA7 June 2023Live.shift.com&nbsp;No Vacancy Hotel and Accommodation Industry Expo&nbsp;Sydney, Australia31 August - 1 September 2023Novacancy.com.au&nbsp;The Glamping ShowCoventry, England14-16 September 2023Theglampingshow.com&nbsp;Direct Booking Success Summitonline3-5 October 2023https://directbookingsuccesssummit.com/VRMA International ConferenceOrlando, Florida22-25 October 2023Vrma.org&nbsp;Vacation Rental World SummitBarcelona, Spain3-4 November 2023Vacationrentalworldsummit.comCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023:https://directbookingsuccesssummit.com/

How can you collect all your guests’ email addresses, not just the booker?Today I speak with Arthur Colker who founded StayFi, the innovative solution for short-term rental owners and managers who want to collect all of their guests’ email addresses and not solely rely on the online travel agencies like Airbnb.We talk about:How StayFi startedHow hard it is collecting guest data for marketing purposesThe dangers of solely relying on online travel agenciesLearning from the giant hotel brandsUsing your wifi network with StayFi to collect your guests’ dataBuilding your own brandThe software and hardware neededIntegrating your digital guidebook and review processUsing texts along with emailsEmail marketing and your brand voiceLean into your strengthsWhat direct booking success means to ArthurSIGN UP TO STAYFI: (affiliate link) https://stayfi.com?lmref=drnUigFor 50% off your first 3 months, use the promo code: DBS50&nbsp;CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023:https://directbookingsuccesssummit.com/CONNECT WITH Arthur ColkerWebsite: https://stayfi.com/Facebook: https://www.facebook.com/StayFiSoftware/LinkedIn: https://www.linkedin.com/company/stayfi/

Does your short-term rental need more bookings this spring?In this episode, I share three practical tips for short-term rental owners and managers to increase bookings quickly. Immediate results are crucial, so I provide actionable advice to help you achieve your booking goals.I talk about:How strange 2023 is for bookings so farThe results of my Three Futures Growth GameplanHow your big dreams for your business need to be broken down for you to actionStart with what will bring in the most bookings in the fastest wayEmailing your previous guestsTurn your return guests into fansTeaming up with another businessLook at what you are promoting in your marketingAdd a call to action to get people to bookBook your free 15 minute call with me here: https://directbookingsuccess.com/callIf you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help.&nbsp;CONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit 2023:https://directbookingsuccesssummit.com/

What if you could create more revenue while increasing your guests’ experience?That's precisely what me and Madison Rifkin of Mount discuss in this episode of the Direct Booking Success Podcast.Madison is a young entrepreneur with a wealth of experience in innovation working towards creating better experiences for guests and travellers worldwide. Madison also explains how using Mount can drive more direct bookings to your short-term rental.We talk about:Where Mount startedNot giving up, generating funds and patenting the ideasThe Mount systemHospitality vs. upsellingHelping guests have more experiencesWhat insurance is neededHow the Mount app &nbsp; worksGenerating more direct bookings with the Mount communityWhat direct booking success means to MadiCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Madison Rifkin:Website: https://www.rentmount.comInstagram:https://www.instagram.com/rentmountLinkedin: https://www.linkedin.com/company/mountamenities

Have you ever thought of inviting an influencer to stay?That's what today's guest Emily-Jane Tams did, and the results speak for themselves.Emily-Jane tells us how she did it and lets us in on a few do’s and don’ts along the way…I think you are going to enjoy this one.We talk about:Running a full-time family holiday let businessHaving a six unit property in rural Leicestershire, EnglandHer one thing – Inviting a social media influencer to stayDoing the research and finding the influencer that fits your valuesApproaching them and not the other way aroundTrusting in your influencer to do what they do bestPlanning for an influencer in your marketing planWhat direct booking success means to Emily-JaneHave you done one thing in your business that has made a difference?&nbsp;I want to hear from you! Let me know what you’ve done and you might be a guest on a future episode. Apply here: https://directbookingsuccess.com/onethingCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Emily-Jane Tams:Website: https://mallorymeadows.co.uk/Instagram: https://www.instagram.com/mallory_meadows_cabins/Facebook: https://www.facebook.com/mallorymeadowsltd

Are you staying up-to-date with industry news?Today we speak with Paul Stevens, editor Short Term Rentalz, part of the International Hospitality News network. He is also the host of The Shortyz Awards, a perfect way to get some recognition for all your hard work.We talk about:Providing world-wide coverage of news for our short-term rental sector of the Hospitality IndustryThe isolation you could be feeling by working for yourself, by yourself and how being part of a community can helpThe background of the Shortyz AwardsGetting a pat on the back for a job well doneYou need to enter for a chance to winThe new venue for the 2023’s awards ceremonyHow the awards are inclusive to everyoneSome of the categories to enterWhat direct booking success summitCONNECT WITH Jenn Boyles:Website: https://directbookingsuccess.comFacebook: https://www.facebook.com/directbookingsuccessInstagram: https://www.instagram.com/directbookingsuccessLinkedIn: https://www.linkedin.com/in/jennboylesJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up to the Free Direct Booking Success Summit:https://directbookingsuccesssummit.com/CONNECT WITH Paul StevensWebsite: https://shorttermrentalz.com/&nbsp;Instagram: https://www.instagram.com/shorttermrentalz/&nbsp;Linkedin: https://www.linkedin.com/in/paul-stevens-b75621146/?originalSubdomain=uk&nbsp;Facebook: https://www.facebook.com/STRentalz&nbsp;Email: [email protected] tips for submitting Shortyz entries here: https://shorttermrentalz.com/videos/top-tips-successful-shortyz-awards-entries/ENTER HERE before 15th March 2023: https://theshortyz.com