How to stand out in 2023
Direct Booking Success Podcast · Jenn Boyles
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Show Notes
In this episode of the Direct Booking Success podcast, I talk about the term "passive income" and its implications for those in the hospitality industry. Many people who initially bought into the idea of passive income from property rentals now realise the amount of work involved and that the money does not come in passively. I also offer advice on how to stand out in the industry, including not promoting being an Airbnb Superhost and investing in overall branding to connect with guests, create a loyal customer base, and stand out from the competition.
We talk about:
- Passive income and how it is marketed to property industry people.
- People who initially bought into the idea of passive income from property are now waking up to the reality of the work involved.
- There may be a surplus of short-term rental properties now, but this could change.
- Promoting being an Airbnb Superhost is not beneficial and is actually free marketing for Airbnb.
- The importance of investing in branding to stand out in the competitive industry.
- Branding is not just about having a logo but a business's overall impression and personality.
- The questions to answer in order to create your own brand strategy.
- That your brand will evolve over time.
- How to create your mission statement using the formula: [Business] helps [who] do [what] by [how].
I’m looking for owners and managers who have done something in their business (marketing or hospitality) that has made a difference to their direct bookings. Do you want to be a guest on a future episode? Apply here: https://directbookingsuccess.com/onething
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Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals
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https://directbookingsuccesssummit.com/