Build Your Online Audience

You don't have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here's what you'll learn in this episode: Why... READ MORE The post [266] How to get more engagement on Instagram appeared first on Janet Murray.

A thriving Facebook group can help you build relationships with your ideal customers – and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your Facebook group. Here's what you'll learn in this episode: Why having your... READ MORE The post [265] How to get more engagement in your Facebook group appeared first on Janet Murray.

Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business – and reach more prospective clients. But how do you get engagement on your Facebook page – without spending a ton on ads? In this episode, I share 10 pieces of advice to... READ MORE The post [264] How to get more engagement on your Facebook page appeared first on Janet Murray.

If you're a regular listener to my podcast you've probably noticed the show has had a bit of a makeover - including a change of name. Listen to this special episode on why I've changed the name of my podcast, and what to expect over the coming episodes. If you're new to the show it's... READ MORE The post [263] Why I changed the name of my podcast appeared first on Janet Murray.

Do you feel nervous about selling your product or service? Do you hesitate when sending yet another marketing email? Well, even if YOU feel like you've mentioned it a hundred times, there will still be people out there you haven't reached yet who would benefit from knowing more. Listen to this episode to find out... READ MORE The post [262] Why you need to sell more than you think appeared first on Janet Murray.

Mike Kawula, author and serial entrepreneur, has taken three businesses from zero to seven figures in the first 36 months. In this podcast episode he shares practical steps you can take to ensure your business thrives in the first five years. Here's what you'll learn in this episode: Mike's business story (3:20) Why everything doesn't... READ MORE The post [261] How to survive your first five years in business with Mike Kawula appeared first on Janet Murray.

In this episode I share practical tips and strategies for turning failure into success, based on my own recent experience of dropping out a marathon and successfully completing another weeks later. Listen to this episode to find out what practical steps I took to turn my failure into a success, and how those lessons can... READ MORE The post [260] How to turn failure into success appeared first on Janet Murray.

Do you feel lost on Twitter and unsure how to utilise it effectively for your business? Listen to this episode for practical tips and strategies on starting conversations, using Twitter lists, getting involved with Twitter chats and how to grow your community online with Twitter marketing expert Madalyn Sklar. Here's what you'll learn in this... READ MORE The post [259] How to build a loyal following on Twitter with Madalyn Sklar appeared first on Janet Murray.

Testimonials are so much more than getting your customers to say nice things about you - they're an essential part of your sales funnel. In this episode, I explain how to get testimonials that convert into sales for your business - and why you shouldn't let your customers write them for you. Here's what you'll... READ MORE The post [258] How to get testimonials that convert into sales appeared first on Janet Murray.

If you have big business goals, investing in attending events, training or coaching with key influencers in your industry, can help you get there faster. But what if you don't have the budget to 'pay to play'? Is it possible to achieve your business ambitions without significant financial investment? And is it right to 'buy'... READ MORE The post [257] Do you need to pay to play? appeared first on Janet Murray.

Around 1800 people signed up for my recent Facebook page engagement challenge - would you like to know how? In this episode, I share my best tips and strategies for promoting an online challenge (or any product or service launch). Here's what you'll learn this episode: Why you may need a reality check if you're... READ MORE The post [256] How to promote an online challenge appeared first on Janet Murray.

Dan Gingiss, author of the book 'Winning at Customer Care', explains how you can use social media to improve your customers overall experience of your brand, from turning detractors into raving fans, to learning what features or products you should sell next. Here's what you'll learn this episode: Dan's business story (3:50) 8 Steps to... READ MORE The post [255] Why customer care should be part of your marketing strategy with Dan Gingiss appeared first on Janet Murray.

Ever seen people talking about 'online challenges' and wondered what they are or how they could help your business? In this episode I explain what online challenges are, and give practical tips on how you can use them to create an amazing connection with your customers, grow your audience, and make sales. Here's what you'll... READ MORE The post [254] How to build your email list through online challenges appeared first on Janet Murray.

Would you like to be a guest on a podcast but are unsure how to go about it? Perhaps you've already made some guest appearances on podcasts but would like to do more. Nicole Holland is an expert on podcast guesting and shares practical tips on how to find suitable podcasts for your business, how... READ MORE The post [253] How to land guest appearances on podcasts with Nicole Holland appeared first on Janet Murray.

In this episode I share practical tips and strategies for bouncing back from setbacks, based on my own London Marathon experience (sadly I had to withdraw from the race due to heat exhaustion). Here's what you'll learn this episode: Background to entering (and training for) the London Marathon 2018 (2:28) Why the weather reports for... READ MORE The post [252] How to bounce back from setbacks appeared first on Janet Murray.

Have you connected with prospective customers on LinkedIn but are unsure how to turn those conversations into sales? Jo Saunders, a LinkedIn and social media marketing expert, explains how you can use the platform to build your visibility, authority and influence for your business. Here's what you'll learn this episode: Jo's business story (4:12) How... READ MORE The post [251] How to turn LinkedIn conversations into sales with Jo Saunders appeared first on Janet Murray.

In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart. Here's what you'll learn this episode: Why you no longer need to wait 'to be picked' by traditional publishing... READ MORE The post Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author appeared first on Janet Murray.

If you need to sell tickets for live events, email marketing is by far the most effective strategy. But what should you include in your marketing emails? What kind of subject headers should you use? And how often should your be emailing your list about your event? In this episode, I share practical email marketing... READ MORE The post [250] How to use email marketing to promote live events appeared first on Janet Murray.

Do you want to land more speaking gigs to help promote your business or become an expert in your field? Simone Vincenzi has spoken at over 200 events this year and gives fantastic advice on how to get yourself booked, how to get 'bums on seats' at your own events and how you can sell... READ MORE The post [249] How to get booked as a speaker with Simone Vincenzi appeared first on Janet Murray.

Are you running a live event or workshop and wondering how to promote it more effectively? In this episode, I share my top tips including how you can create valuable content that will help to promote your live event across all social media platforms - without ever appearing too 'salesy'. Here's what you'll learn this... READ MORE The post [248] How to use social media to promote live events appeared first on Janet Murray.

Do you feel like you're tweeting into a black hole? Samantha Kelly from The Tweeting Goddess is an expert on making Twitter work for your business. Listen to this episode to find out how you can attract new customers on Twitter, connect with useful people within your industry and use the platform to 'get noticed'.... READ MORE The post [247] How to find customers on Twitter (and how to make it easier for them to find you) with Samantha Kelly appeared first on Janet Murray.

Are you considering hosting your own live event but are worried about how to make it profitable for your business? In this episode, I share five tips on how to make money from live events - including the other key benefits running live events will bring you and your business. Here's what you'll learn this... READ MORE The post [246] How to make money from live events appeared first on Janet Murray.

If you're doing business in the EU - or with anyone living there - you need to be aware of new data protection regulations (known as GDPR) that come into force in May. In this episode, legal expert Suzanne Dibble, explains what you need to know about GDPR and how it could affect your business.... READ MORE The post [245] What you need to know about GDPR with Suzanne Dibble appeared first on Janet Murray.

Do you struggle to make big decisions for your business? In this episode I share the reasons why I decided to change the name (and format) of my sell out live event Soulful PR Live, along with some practical tips that will help you make decisions in your own business. Here's what you'll learn this... READ MORE The post [244] Why I changed the name of my sellout live event appeared first on Janet Murray.

Suzi Grant has used her retirement to set up a successful blog and Instagram account which has led to major media coverage in high-profile publications like the New York Times and Daily Mail. In this episode, Suzi shares her tips on what it takes to grow a following on social media - and why it's... READ MORE The post [243] How to get media famous with Suzi Grant appeared first on Janet Murray.

Do you feel like you're wasting time on social media because no one is responding to what you share? In this episode, I share four tips on how to create content that people will engage with. The three things you should try to achieve with your content (2:07) Why you should try to solve... READ MORE The post [242] How to get more engagement on social media appeared first on Janet Murray.

Launching the YouTube channel Love and London helped Jessica Dante start a successful travel guide business. In this episode Jessica shares the marketing tactics she's used on YouTube to build her email list and generate income in her business. Here's what you'll learn this episode: Jessica's business story (2:16) The products Jessica sells and how... READ MORE The post [241] How to build your email list via a YouTube channel with Jessica Dante appeared first on Janet Murray.

Would you like to attract more readers to your business blog? In this episode, I explain the four things you need to do to get more eyeballs on your content. Here's what you'll learn this episode: Why you need to build as many links back to your blog as possible (2:42) The importance of attracting... READ MORE The post [240] How to drive more traffic to your business blog appeared first on Janet Murray.

Are you blogging about your business but not getting enough traffic to your website? In this episode, Terra Dawn shares her secrets on how to get more visitors your website and how to convert that traffic into customers. Here's what you'll learn this episode: Terra's Business Story (2:52) Why website traffic is so important (3:55)... READ MORE The post [239] How to attract more traffic to your website with Terra Dawn appeared first on Janet Murray.

Do you struggle to come up with content ideas for your blog? In this episode, I share three types of blog posts you should be creating regularly for your small business. Here's what you'll learn this episode: How you can use Google to find out what people are searching for (2:16) Why using more... READ MORE The post [238] Three types of blog post you should be creating regularly appeared first on Janet Murray.

Dr Anissa Holmes transformed her struggling dental practice into a highly profitable business in less than a year - using online marketing strategies and Facebook advertising. Now she helps others do the same. In this episode Anissa explains how she built a thriving membership community and a profitable sales funnel for her business. Here's what... READ MORE The post [237] How to launch a membership site for your business with Anissa Holmes appeared first on Janet Murray.

Are you struggling to attract traffic to your website? Or finding that your visitors don't convert into customers? In this episode, I explain the top five reasons for having a blog on your website and why it's essential to grow your business and make more sales. Here's what you'll learn this episode: How having... READ MORE The post [236] Why you need a blog for your business appeared first on Janet Murray.

Dorie Clark is a marketing and branding expert, professional speaker and author. She helps business owners make a living doing what they love through her popular books and online courses. In this episode Dorie explains, and gives examples of, how you can create multiple income streams for your business. Here's what you'll learn this... READ MORE The post [235] How to create multiple streams of income with Dorie Clark appeared first on Janet Murray.

Do you think putting prices on your website will deter clients or customers? In this episode, I discuss the three common reasons small business owners give me for not putting their prices on their website and what I think of them. Here's what you'll learn in this episode: Why putting your prices on your website... READ MORE The post [234] Why you should put your prices on your website appeared first on Janet Murray.

Chris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community. He also owns several businesses, employing up to 400 staff, and is a trusted international business mentor. In this episode, Chris talks about how you can monetise and grow your personal brand. Here's what you'll learn this episode: Chris Ducker's business... READ MORE The post [233] How to monetise your personal brand with Chris Ducker appeared first on Janet Murray.

Regardless of the price point for your product or service, you'll always have some customers who say they can't afford it. That doesn't necessarily mean you're too expensive though or that you should start handing out discounts. Here's what you'll learn in this episode: Why objections on pricing don't necessarily mean you're too... READ MORE The post [232] Dealing with prospective customers who say 'I can't afford it' appeared first on Janet Murray.

Do you struggle to set your prices? Or find yourself undercharging for your product or services? If so, you'll love this episode with Sigrun, a business strategist and lifestyle entrepreneur, who has grown her income from zero to seven figures in four years, by confidently raising her prices and charging what she's worth. Here's... READ MORE The post [231] How to charge what you're worth with Sigrun appeared first on Janet Murray.

Do you feel like you're not making enough money in your business? In this episode, I share six reasons why you're not making enough money in your business and offer you some practical solutions you can implement immediately to turn things around. Here's what you'll learn:- Undercharging and how to go about rectifying this (2:32)... READ MORE The post [230] How to make more money in your business appeared first on Janet Murray.

In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums - explains how she's secured high-profile press coverage - in just ten months of being in business. Here's what you'll learn in this episode: Sally's business story - how getting pregnant two months after her first baby was... READ MORE The post [229] How to get big press coverage on a small business budget with Sally Bunkham appeared first on Janet Murray.

Getting a regular column in a newspaper or magazine can be a really good way to help grow your business. In this episode, I share my advice on how to land a regular column and why it's a good PR move. Here's what you'll learn in this episode: How most editors choose writers for their... READ MORE The post [228] How to land a regular column in a newspaper or magazine appeared first on Janet Murray.

If selling makes you feel uncomfortable it can really hold you back in your business. In this episode, sales coach Jessica Lorimer talks about the steps to follow if you're just starting out or if you're looking to overhaul your sales strategy. Here's what you'll learn in this episode: Jessica Lorimer's business story - how... READ MORE The post [227] How to make more sales (without being spammy) with Jessica Lorimer appeared first on Janet Murray.

If you want to secure media coverage for your business in newspapers, magazines, websites and on radio and TV, finding out exactly the right person to get your idea in front of - the person who can make a decision about whether to run your story - is vital. In this episode, I share my... READ MORE The post [226] How to find journalists' contact details appeared first on Janet Murray.

Securing a TEDx talk can really help to raise the profile of your business - and create new opportunities for growth. In this episode, Helen Packham shares her experience of landing - and delivering - her first TEDx talk. Here's what you'll learn in this episode: Helen Packham's business experience and how she turned a... READ MORE The post [225] How to land your first TEDx talk with Helen Packham appeared first on Janet Murray.

If you want to get media coverage for your business in newspapers, magazines and on radio and TV, you need to know how to write a great email pitch to journalists. In this episode, I share my tips on crafting a must-read email pitch to the media. Here's what you'll learn in this episode: What... READ MORE The post [224] How to write an email pitch to journalists appeared first on Janet Murray.

If you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video. Here's what you'll learn in this episode: Jess Freeman's business story - how she helps businesses stand out using video The... READ MORE The post [223] How to create and brand your own YouTube channel with Jessica Freeman appeared first on Janet Murray.

If you want to get coverage in newspapers, magazines and on radio and TV, it's a good idea to know how to put together a compelling press release. In this episode, I share my tips on the key ingredients of a press release, including how to write one and who you should be sending it... READ MORE The post [222] How to write a press release for your small business appeared first on Janet Murray.

For the last episode of the Soulful PR podcast of 2017, I invited our shownotes editor Lucy Dixon to join me to talk about our favourite episodes of the year - which includes those we think you should really listen to if you want to grow your business in 2018. Here's what you'll learn in... READ MORE The post [221] Soulful PR Podcast review of the year appeared first on Janet Murray.

If you're a fan of my 2018 Media Diary, you might be wondering if you could create a similar planner or journal for your own industry. In this episode, I share my tips on launching a diary or planner you can sell to your customers. Here's what you'll learn in this episode: Why you need... READ MORE The post [220] How to create a planner or journal for your industry appeared first on Janet Murray.

In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she 'handpicks' her clients and gets them queuing up to work with her - and how you can apply her ideas to your own business. Here's what you'll learn in this episode: How Laura Pearman targets the people she really... READ MORE The post [219] How to get your ideal clients to fall in love with you with Laura Pearman appeared first on Janet Murray.

If you're just getting started with email marketing, you might be wondering what type of content you should be creating and what you should actually write in your emails. In this episode, I share the three main types of emails you should be sending for your business, with lots of tips on how to write... READ MORE The post [218] How to write compelling email copy appeared first on Janet Murray.