Build Your Online Audience

Are you frustrated by the lack of engagement with your Facebook page? You're posting regularly but your reach is poor. Your posts are only attracting a handful of likes and comments - leaving you wondering if it's worth having a page at all. If this sounds like you, the first thing you need to know is that it's nothing to do with the Facebook algorithm and everything to do with the kind of content you're sharing. Which means there is a lot you can do to improve your engagement (without spending a penny on advertising). If this sounds familiar, you'll love my seven episode podcast series on how to improve your Facebook page engagement. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} This episode is part of a seven episode challenge to help you improve your Facebook page engagement. You can read more about the challenge here. Why your Facebook page isn't getting enough engagement (and what to do about it) If you're not getting engagement on your Facebook page, it's easy to blame the algorithm (i.e. the complicated - and super top secret - mathematical equation Facebook uses to determine how many people your content is shown to). The truth is, if you're engagement stinks, it's nothing to do with the Facebook algorithm and everything to do with the kind of content you're sharing (plus how you're sharing it). The good news is, there is a LOT you can do to improve your Facebook page engagement (without spending a penny on advertising). But the first thing you need to know is that posting great content is not enough. You also need to 'train' the Facebook algorithm to recognise your content as important so it will show it to more people. How do you do that? By getting engagement on your posts in the form of likes and comments. If you're currently struggling to attract likes and comments, this might seem like a 'chicken and egg' situation. If you not many people are commenting on your content, others are likely to want to comment either. But the answer is surprisingly simple; instead of sitting back and hoping someone will comment on your content...you need to go out and find people to comment on your content. Do this one thing Make a list of 15 people you can ask to comment on your content for the duration of the challenge (and beyond if you can). This is your Facebook Engagement Tribe. Ideally these will be your ideal customers, but if this is not possible, just do what you can to get some engagement going on your page. You can even get together with a group of fellow business owners and comment on each others' posts - that way everyone benefits. It may take a while for Facebook to catch on that your posts are valuable and start showing them to more people - which is why it's important to be patient. Remember, also, that it's not just about the algorithm. Your Facebook page is your shop window; if people look you up online and see you're effectively broadcasting to an audience of none, they will assume (rightly or wrongly) your business is not successful. If they see engagement - in the form of likes and comments (even if they do initially come from your best friend!) they're much more likely to take you seriously. Resources Take part in my 7 day Facebook challenge here Build Your Audience Programme Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you ever have clients or customers who seem impossible to please? If you're a coach or consultant, these typically show up as clients who sign up to work with you…and then don't do the work. But somehow they try to make it feel like it's all your fault. If you have a product-based business, these are generally the ones who ask for discounts and refunds - often without justification. These kind of people can be a huge drain on your energy - and your time. In this episode I share practical strategies for dealing with difficult clients and customers. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes How setting the ground rules can help reduce complaints (4:46) Why prevention is better than cure by managing expectations of clients (5:46) How setting boundaries can reduce your workload and manage client expectations (6:45) How to create a fairplay agreement for your guidelines and learn about mine (13:25) How having your FAQs on your sales page can help if a customer is dissatisfied(14:08) How communicating well and monitoring your communications can help protect against unhappy clients (16:48) How creating key blog posts in a membership can improve a client experience (18:10) How anticipating potential problems will help prevent problems with clients (22:39) How to use a discovery call with a potential client to decide if you can work with them (24:45) How to defuse a situation with an unhappy client (28:00) How putting the onus back on the customer can help de escalate a situation (29:38) How to deal with someone who complains by showering them with love (33:17) Why you shouldn't be afraid to refund people and let them go (36:20) Resources Jay Baer Hug your haters How to get the most out of the Build Your Audience Office Hour How to get the most out of your Build Your Audience membership Take part in my 7 day Facebook challenge here [202] Behind the scenes of my membership community (podcast) [219] How to get your ideal clients to fall in love with you with Laura Pearman (podcast) [281] How to find new clients or customers fast (podcast) [351] How to get corporate clients (and why you should) with Dylis Guyan (blog post) Lost your mojo with your membership community? Here's how to get it back. (blog post) How to add captions to your video using Kapwing and Rev.com (blog post) Build Your Audience Programme Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you're struggling to grow your audience on social media, the temptation is to keep trying more and more new marketing strategies. But this can often leave you feeling overwhelmed and overworked. And when you're spreading yourself too thin - you can end up doing lots of things not very well - which can actually stunt your audience growth. If this sounds familiar, you'll love this podcast episode on how to bust through an audience growth plateau. In it, I show you how doing things differently (rather than doing more) can help you kickstart your audience growth. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. Focus on one platform If you're struggling to build your audience on social media, it may be because you're spreading yourself too thin. Focusing on growing your audience on one social media platform means you can go deep on all the features of that platform - and experiment with different strategies - rather than 'dabbling' with three or four. This doesn't mean you can't post on other social media platforms at all; you can always repurpose some of the content from your main platform. But putting 90% of your efforts into one platform will almost certainly help you grow quicker. For example, the Instagram expert Kat Coroy focuses her social media efforts solely on Instagram - which has allowed her to sell thousands of her online course Instagram Makeover. The LinkedIn expert Helen Pritchard focuses solely on LinkedIn - allowing her to attract hundreds of students to her LinkedIn Bootcamp. Love and London (an online resource for visitors to London) has over 100,000 subscribers to its YouTube channel. But while its founder Jess Dante has a presence on most social media platforms, her key focus is on Instagram - freeing her up to create high quality content and serve her existing clients. 2. Focus on engagement not numbers When you're building an online audience, it's tempting to think it's all about the numbers. Which means focusing on building funnels and automating everything you can, right? Wrong. Numbers are important (the average conversion rate for online sales is just 1-2% which means most people need a much bigger audience than they think). But what you actually need to build is relationships. So if you're focusing on building funnels and automation - over having real conversations with your prospective customers/clients - on social media and in your DMs if necessary - your audience growth will almost certainly plateau. Building your audience is actually about building relationships. And you build this relationship one at a time. 3. Share more personal content People like to do business with people they like. So if you're hiding away behind your laptop - or in your studio - you're missing out on the chance to build relationships with prospective (and existing) customers. This isn't about sharing your personal secrets - or airing your dirty laundry in public. It's about creating connection points when you realise you share common ground with your followers. For example, fashion illustrator Zoe Georgiou, said she decided to join my Build Your Audience membership programme after she came to one of my meet-ups and found me warm and welcoming (not the 'hard-nosed businesswoman 'she'd expected). But what nailed it was when I revealed I also hated tomato ketchup. Finding those areas of commonality and creating those 'that happened to me too' moments can be crucial for building your audience. And as Marsha Shandur points out in our podcast interview on how to use stories to attract your ideal clients, when you're willing to be vulnerable and admit your life isn't perfect, that's when people often feel they can connect with you. 4. 'Borrow' other peoples' audiences Creating guest content for other peoples' audiences e.g. guest blog posts, guest teaching sessions and virtual summits can be a great way to grow your audience - by tapping into other peoples' audiences. There are pros and cons for each, but for me, by far the best way to do this is through podcast guest interviews. Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast. It's much quicker than writing a guest blog post (most podcast interviews last between 30-60 mins) - which means you can potentially do several a week. It's also a great way to build new relationships quicker. There's something about being in someone's earbuds that's much more intimate than the written word. Which means that by the end of a thirty minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/service. And the best thing is, every time you appear on someone else's podcast, you're getting in front of a brand new audience - an audience you haven't had to build

Are you struggling to build your audience on Instagram? You're posting regularly but you're not getting as much engagement as you'd like (or sales). Everything just seems SO slow.... Or maybe you're thinking about using Instagram to promote your business...and would love some tips/tactics on how to make best use of the platform. If any of that sounds familiar you'll love this podcast interview with Chris Taylor. In it, he shares how he's grown his Instagram following from just 500 to 27k since last year. He's super candid about the tactics he's used and has this rare talent of making it all sound so simple. I tried one of his tactics immediately after the interview and 3x the reach on my next post. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes How Chris started in social media and Instagram (2:56) Practical strategies you can use to grow your Instagram following (08:10) How spending an hour on Instagram can help build your relationships (11:32) How to find out what content your followers want to see on Instagram (13:07) How to use hashtags on Instagram to engage with other people's content (and how you can build your authority (17:03) Why social media is now the main marketing platform for small to medium-sized businesses (21:20) Why hashtags are important on Instagram and the best way to use them (22:30) How to use hashtags strategically on Instagram (and why you need to pre engage before posting) (23:40) How to use hashtags like a domino effect for your post reach (and go viral) (28:15) What tools you can use for hashtag research (30:18) Step by step example of hashtag research for a post on Instagram (33:01) How to get as much engagement as possible on your Instagram posts (36:04) Why Instagram is no longer about the image and it's the content that can make the biggest difference (41:07) How to use Instagram Stories to authentically engage with your audience (46:05) How getting rid of the money mindset can get you results on social media (52:40) Why you need to spend time on your social media to get the results you want (1:01:15) Resources Chris Taylor Instagram Tools that Chris uses for hashtag research: Social Report, Social Blade, Rite tag [196] How to get more engagement on Instagram with Sara Tasker (podcast) [318] How to write compelling email copy (podcast) [335] How to create a high converting lead magnet (podcast) [348] How to write social media posts that sell (podcast) [353] How to grow your audience through Instagram Stories with Tyler McCall (podcast) [358] 13 Ideas for engaging social media posts (for when you're all out of ideas) (podcast) How to add closed captions to your videos using Rev and Kapwing (blog post) Buy your ticket to my 2020 Content Planning Masterclass #2020Sorted Build Your Audience Programme Special offer - How to write awesome sales copy How to create a high converting lead magnet course Order your special offer 2019 Media Diary How to write social media posts that sell (online masterclass) Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn The post [362] How to grow your Instagram following to 27k - fast appeared first on Janet Murray.

Do you ever feel all out of ideas for your Facebook group? Or maybe you're just tired of posting the same old stuff and/or looking for ideas to boost engagement in your group. This list of go-to posts will you keep you going...even when you're feeling at your most uninspired. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. Opinions please Got a new product/service to launch? Ask your members to help you decide on the name/title, which logo design you should use and/or which colour you should stock it in. 2. Win of the week Ask your members to share their biggest 'win' of the week. Great for a Friday morning post. 3. The big promotion Invite your members to share something they want to shout about. This could be anything from a new product or service they're launching to an achievement they are proud of. To avoid people spamming your group with sales pitches, this is best restricted to a specific day/date. 4. Your week in emojis Ask your members to describe their day/week in three emojis. 5. Shout out 'Shout out' member successes. For best results, shout out several members at a time and tag them into your post. 6. Honesty time Invite your members to share one thing they are struggling with right now - something they might feel awkward about sharing outside of the group. 7. In the news Is there a news story everyone is talking about right now? Ask your members what they think about it. Bonus tip: don't share a link to an article someone else has written about it - explain it in your own words (or on video). 8. Emoji review Invite your members to review your latest blog post, podcast episode, Youtube video - or your latest Facebook Live video in the group - using just three emojis. 9. The winning shot Just had a new set of headshots taken for your business? Share your favourites and ask your followers to vote on their winning shot. You can do the same with product photography. 10. Home sweet home Ask your members to post the name of the town/city where they live (or a photo/video). 11. My favourite place Invite your members to share a photo or video of their favourite spot in their home/office. 12. Sneak peek Give a sneak peek of a new product/service you're working on. 13. Quick tutorial Shoot a quick 'how to' video tutorial showing for your members on a specific topic e.g. how to light their smartphone videos (without any fancy equipment), how to wrap an awkward shaped gift or how to knock up a nativity costume for your child in 30 mins. 14. Oops I did it again Share the outtakes from your latest social media video or podcast recording. Or share the pictures that didn't make it to your feed (e.g. the cat walking across your Instagram flatlay). 15. Can you guess what it is? Share a tool/resource you use in your work and get your members to guess what you use it for. Want more? Head over and download the full 31 ideas here. Want to go more indepth then head over to my Facebook group engagement Masterclass that you can buy here. If you are struggling to get engagement on social media then you can buy my social media engagement playbook here. Podcast shownotes How to sell and create a buzz in your group by asking for feedback on your products (01:44) How to celebrate your group members' successes and create engagement (3:27) Why you should give members a specific day to promote their own business (04:17) How emojis can be used to get everyone talking (05:28) How to inspire other members by doing a member shout out and share success (5:40) How encouraging honesty amongst members can support members and create engagement (07:15) How to use a current news story that divides opinion in your Facebook group (and why you should tell it in your own words) (08:28) How to use recent business photos to create engagement (10:34) How you can create engagement just from asking about places (11:51) Why you should get people to share their behind the scenes (12:57) Why you need to have one clear call to action on your Facebook group post (13:25) How to create content in your Facebook group by being helpful (14:00) How to get your Facebook group engaged by sharing the bits that go wrong in your business (15:11) Why you need to keep an eye on your content and change it if it's not working (16:17) How the Facebook algorithm favours content in groups with comments (17:40) Resources Record your screen with Loom Edit photos with Snapseed How to do an iTunes review [192] How to get more engagement on your Facebook page (podcast)[318] How to write compelling email copy (podcast)[320] How to host a Christmas sale on Facebook Live (podcast)[329] What's working on Facebook right now with Liz Melville (podcast)[335] How to create a high converting lead magnet (podcast)[348] How to write social media posts that sell (podcast)[357] How to transform your Facebook page from ghost town to ga

If you want to get people to open your marketing emails, you need to write compelling email subject headers. But what makes a great email subject header? Which words and phrases make people more likely to open your emails? And which ones should you avoid? That's exactly what I cover in this podcast episode on how to get people to open your emails. It's packed with tips, tricks and examples you can use to improve your email open rate. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Before you get started, here's a bit of tough love for you. I wish I could give you one strategy or one blueprint you could follow to get people to open your emails. But as every audience is different, I'm afraid I can't do that. What I can do is share the strategies that work really well for me, for my clients, and for others in the industry. But if you want to improve your email open rates, you're going to have to be brave, you're going to have to be courageous, and you're going to have to go and test things out and see what works for you. 1. Make a list of what keeps your ideal client (or newsletter reader) up at night The first thing you need to understand is that people don't buy for logical reasons. They buy for emotional reasons. So if you want to write effective email subject headers, you need to understand your prospective clients' emotions. That's why I recommend starting by making a list of your ideal clients' problems and their worries. For example, my prospective clients often tell me they're worried their clients are going to dry up, that they struggle to stick to a consistent content publishing/schedule and that they feel overwhelmed by all the marketing options out there. The more I can understand that, the better placed I'll be to write great email subject headers that will get them to open my emails. 2. Don't be vanilla Most of us have overflowing inboxes. We only open things that pique our interest. So if you want to increase your email open rate - and increase your sales - you've got to be courageous. That means no playing it safe with boring and/or 'vanilla' email subject headers. 3. Go through your own inbox and look at what gets your attention (I save mine) One of the best ways to get ideas for your own email subject headers is to go through your inbox and see which ones caught your attention. Analyse why they caught your attention and what you could use/adapt for your own email subject headers. Save them in a folder and look through them when you need inspiration. 4. Ask Questions If you want to get people interested in opening your emails you need to arouse peoples' curiosity. It can be helpful to think of your subject headers a like a 'teaser' for email content. Asking questions often works well. For example: 'can you answer this question honestly?' or 'what kind of results can you expect from working with me?' This invites the reader to get into a conversation with you, which is what great email marketing is all about. 5. Surprise your subscribers Introducing an element of surprise works well too. For example: 'please stop listening to my podcast', 'I was wrong about this' or 'Facebook hates you. Here's why.' Why would I ask people to stop listening to my podcast? What was I wrong about? Why does Facebook hate you? These statements arouse curiosity and intrigue, which means people are far more likely to open the email. 6. Use genuine scarcity If you have a genuinely time-sensitive offer, don't be afraid to use that in your email subject header e.g. "Last chance' or 'enrolments close at midnight.' Although do keep a close eye on spam trigger words i.e. those that are most likely to mean your email ends up in spam. For example words like 'discount' 'bonus' or 'buy'. But don't get caught up on lists like this - track and measure what's happening in your own email list. 7. Showing vulnerability is also effective If you send out an email with a missing link, don't try to cover it up - email your list, apologise for your mistake and turn it into a content opportunity. One of my best performing email subject headers is 'Oops! Of course we know your name really'. This was sent after we accidentally emailed my whole list with their location in the field where their name should have been. Showing that you're human makes you seem more relatable, which can be a great way to build a relationship with your subscribers. 7. Use emojis There is tons of research to show that emojis can increase your email open rates so experiment and see what works for you. Fun fact: we get a much better open rate when we use the 💩 emoji but more unsubscribes. Experimenting with this type of thing is what makes email marketing so much fun (in my opinion). 8. Experiment with fonts and layout Try to experiment in other ways too. For example, using all lower- case letters. This can make your

Are you putting off launching an email newsletter because you don't know what to put in it? Or perhaps you started sending an email newsletter...and then hit 'pause' because you weren't sure if the content was right for your audience? If that sounds familiar, you'll love this podcast on how to create an email newsletter that people actually look forward to receiving. In it, I cover: What to include in your email newsletter How often you should send out your email newsletter The ideal word count for your email newsletter The best layout for your email newsletter How to get people to subscribe to your email newsletter And a whole host of other useful tips and tactics to create a successful email newsletter {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} First off, the most important thing you need to know about your email newsletter is that it's not about you. It's about your ideal customers/clients. So - unless you have a Kardashian style audience of people who are fascinated by your daily life - your email newsletter shouldn't be 'news' about you and your business. It should focus on your ideal customers/clients problems. What is an email newsletter? While this may sound obvious, a lot of people get this wrong. A newsletter is any regular email you send out to your current/prospective clients. It doesn't have to contain pictures or a fancy layout (although it may). It can just be plain text. The key thing is it must add value and help you nurture the relationship. What makes a great email newsletter? Your newsletter is, effectively, a lead magnet i.e. a piece of content you create to attract your ideal customers/clients (or nurture your relationship with existing ones). A great lead magnet solves a specific type of problem for a specific type of customer/client, offers a transformation, gives a quick win and (crucially) leads your subscribers towards a paid product/service. Learn how to create an effective lead magnet for your business. For example, the Instagram expert Sara Tasker has a monthly newsletter where she shares new and interesting Instagram hashtags that will be useful for her audience. I look forward to receiving it because I know I'm going to get some fab new hashtags to try. It solves a problem for me because researching hashtags take time - and is not the most enjoyable job (which is why I look forward to receiving it). So Sara is saving me time on something I don't like doing. She has an online course specifically for Instagram growth, so her email newsletter is perfectly aligned with one of her paid offers. Entrepreneur Marie Forleo sends out a weekly email about her latest Q & A Tuesday YouTube video - which contains valuable tips on business and marketing. These free videos add value and build trust, so when she launches her online marketing programme B-School, people are queuing up ready to buy. Remember an email newsletter isn't just about attracting new customers/clients. It can be about nurturing your relationship with existing ones. I send an email every Friday morning to update my audience about my latest podcast episode. And anyone who buys my Media Diary - an A4 desk that includes key dates and awareness days you can use to plan out your content for the coming year - also gets a monthly email newsletter. This includes additional awareness dates and news of new films, books and TV shows (things we wouldn't necessarily have been aware of when creating the diary) to spark content ideas. Because this email newsletter is adding value, subscribers often email back to thank us for sending it. You Are the Media founder Mark Masters, sends a weekly email (every Thursday at 6am GMT/BST) with news, ideas and inspiration around content marketing and audience growth. Amongst other things, this email helps him nurture his relationship with existing and prospective attendees of his annual You Are The Media live event. I spoke at the event in Bournemouth in June and it was clear this weekly email was instrumental in filling the room at that live event. Pro tip: Remember that solving a problem for your subscribers doesn't necessarily have to be offering tips/advice. Solving a problem for your audience could be making them laugh or giving them something beautiful to read during their coffee break (the very reason I subscribe to Alexandra Franzen's newsletter). Whatever adds value for your audience. How to find out what you should include in your email newsletter? If you already have an email list, ask them what they'd like to hear about. Don't ask them an open question e.g. 'What would you like me to include in my email newsletter?' If you do this, you're asking them to think really hard - which means it's far less likely they'll reply. Instead, give them three or four ideas you have for your email newsletter content and ask them to choose the one

Do you ever have those days when you are all out of ideas for social media posts? Or maybe you are just tired of posting the same old stuff and looking for some fresh ideas to brighten up your social media feeds. If this sounds familiar, you'll love this podcast episode. In it I share 13 ideas for engaging social media posts. This list of go-to posts will you keep you going...even when you’re feeling at your most uninspired. And you can use them across all social media platforms including Facebook (pages and groups), Instagram, Twitter, LinkedIn & more. Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} document.createElement('video');https://www.janetmurray.co.uk/wp-content/uploads/2019/08/358-Trailer-with-subtitles.mp4 1. Opinions please Got a new product/service to launch? Ask your followers to help you decide on the name/title, which logo design you should use and/or which colour you should stock it in. 2. How I made this Shoot a time-lapse video of you that shows us how your product is made. N.B. If you have a service-based business, record your video with Loom and show us how you put together a talk/learning resource. 3. Behind-the-scenes Give us the reality behind something you’re working on e.g. you sitting up late proofing the workbook for your live event, stuffing goody bags in the corridor or fulfilling last minute orders for Christmas. 4. Tips and tactics Share a tip e.g. how to add captions to videos, hit the top note in a power ballad or stop your bread shrinking after baking. If you have a product-based business, share a tip about using a product like yours e.g. how to arrange art, how to store handbags in a small space or the best way to cleanse your face. 5. Questions, questions Ask a question that’s bugging you in your business. Wondering whether to include postage in your prices, provide lunch at your next event or start stocking a new product. Ask your followers what they think. 6. Show us your workspace Shoot a quick video of where you work. For more engagement, ask your followers a question about it e.g. should you move the desk under the window or paint the walls in your brand colour. 7. Grenade Share an opinion you know will divide people e.g. why you hate social media videos, motivational memes and/or being called hun or lovely 8. Playtime Show us how you play. Share a snap or video of you running, playing the piano, baking cakes…or whatever you like to do to relax. 9. Show awareness Use an awareness day/key date. Show your followers how you cook pancakes on Shrove Tuesday, cuddle your cat on International Cat Day and doing nothing on National Do Nothing Day. For more ideas on awareness days, check out my Media Diary. 10. What should I wear? Post a pic of yourself wearing an outfit for an upcoming event and get us to give our opinion. Even better, give your followers a choice of style/colour/look to choose from. 11. Can you guess what it is? Share a tool/resource you use in your work and get us to guess what you use it for 12. Oops I did it again Share the outtakes from your latest social media video or podcast recording. Or share the pictures that didn’t make it to your feed (e.g. the cat walking across your Instagram flatlay). 13. Pets and children People love cute pics/video of pets and children... so share away. N.B. If you’re nervous about sharing pics of your children, there’s plenty of creative ways to include them...without having their faces on camera. Want more? Head over and download the full 23 ideas here. If you are struggling to get engagement on social media then you can buy my social media engagement playbook here. Podcast shownotes Who should listen to this podcast? (2:13) How to create a buzz around your new product or service by asking for opinions (2:38) Creating content from showing people how you make something in your business (4:11) How showing behind the scenes of your business can engage your audience (8:18) Create content from sharing a practical tip that will help your audience (11:31) How sharing business dilemmas with your audience can generate content (13:51) How to create a behind-the-scenes tour of your workspace (19:28) How a grenade post dividing opinion can give you tons of engagement (21:41) How to make people remember you by creating content about what you do when you are not running your business (29:00) How to take an awareness day and create content around it (30:24) Can’t make a decision? - ask your audience to vote (32:09) Interesting tools or kit for your business? Ask people to guess what it is (33:50) Bloopers! Save the outtakes on your videos/audio and share with your audience (35:14) Share cute animal photos - it doesn’t have to be serious or corporate all the time (36:50) Resources Download the full 23 ideas for engaging social media posts Record your screen wit

Does your Facebook group feel like a ghost town? You're showing up regularly, but you're not getting much engagement. In fact you may be wondering if it's worth bothering having a group at all. If this sounds familiar, you'll love this podcast episode with Bella Vasta. In it she shares tons of valuable advice including what to post in your group (versus what you post on your page), how to get members to respond to your posts PLUS some ninja tips on selling to your group members (without being spammy or selly). {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Bella's story Bella started using Facebook groups to help promote her pet sitting business owner in Phoenix, Arizona back in 2012. It was only when her daughter was born prematurely in 2014, weighing just 350 grams that she really began to see the power of Facebook groups. During a six month long stint with her daughter in Neonatal Intensive Care Facebook groups not only allowed her to keep her business running. They also provided her with the support she needed to deal with having one of the smallest micro-preemie babies in the world. Since then Bella has gone on to open a number of other groups for her own business and is now recognised as one of the world's leading experts on Facebook groups for business. Understanding the difference between Facebook pages and groups To explain the difference between Facebook pages and groups, Bella uses the analogy of your front and back garden. Your Facebook page is like your front garden and your group your back garden. If you were hosting a party, you wouldn't hold it in your front garden, explains Bella. You'd hold it in your back garden where your guests (all personally invited/vetted by you) could mingle and chat in a more relaxed, informal environment - without feeling like passers by were listening in on their conversations. It's exactly the same in a Facebook group, where you're the host, but your guests can start their own conversations and hang out with different groups of people. One of the biggest differences is that conversations on your Facebook page are all started and led by you (what Bella refers to as a 'dictatorship' model). Members of your Facebook group are free to start and lead their own discussions (what Bella refers to as a 'socialist' model). While anyone can see and interact with the content on your Facebook page, only those personally/invited vetted by you can see the content in your Facebook group, which creates a completely different kind of atmosphere. How should the content differ on your Facebook page and in your group? This really depends on what you are trying to achieve, says Bella. But you will almost certainly need to be posting content that encourages discussion. And because the group is private, you may be able to tackle more sensitive/personal issues than you can on your own page. Bella recommends asking three questions to those wanting to join your group (the maximum allowed by Facebook). Ideally, this should include one question that asks them what their biggest challenge is right now (in relation to your paid products/services) and another that asks for their email address. She uses a resource called Group Funnel to collect the data from these initial questions and add it to a spreadsheet. This information can be used to generate content ideas for the group and for in copy on sales page. Used in conjunction with the tool Zapier you can also set up an automated email that welcomes new members to the group. This can be personalised with a video message, using a tool like Bonjoro. Creating a content schedule for your Facebook group Bella suggests planning your content ahead, using a resource like the Media Diary for ideas and scheduling posts inside Facebook. She recommends using questions, polls and Facebook Lives to generate discussion inside your group. And there are tons more ideas in her free download 23 Ideas To Get More Engagement In Your Facebook Group: bellavasta.com/janet. Podcast shownotes How Bella started her business and her first Facebook group (02:19) Why people will listen to your personal story (10:10) Why your Facebook group and page are like your front and back garden (14:40) How people engage differently in Facebook groups and pages (20:37) How should the content differ on your Facebook page and in your group? (22:38) Tips for managing your Facebook group as your group gets bigger (25:44) How to get the conversation started and generate content in your Facebook group (and tools to help you) (30:43) Bella's tips for content ideas and questions to ask in your Facebook group (37:05) Why you shouldn't abandon your Facebook page (41:48) How Facebook is making it easier to monetize and manage your group (45:10) How to use video strategically in your Facebook group (50:45) Resources Get Bella's download 23 ways

Does Twitter confuse the heck out of you? If so, you're not alone. It's a busy, fast-paced platform that can feel overwhelming at times. But with the right strategies, it can be a powerful - and quick - way to attract and connect with your ideal clients. Plus it's a great way to reach journalists and influencers in your space. In this episode Twitter expert and 'FOMO creator' May King Tsang explains how you can build your online audience through Twitter. She explains everything from hashtags and DMs through to Twitter Chats and using Twitter lists to cut out the "noise". Plus she shares tons of ideas on what kind of content you should be posting on the platform. Even if you're already using Twitter, there's tons of practical advice and tips you can start using today. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} How does Twitter work For the uninitiated, Twitter is like a big online party, says May King. There are groups of people having topics about different topics. You can join conversations that interest you or you can start your own. Anyone you want to talk to is just one tweet or direct message away. And the best thing is you can 'stalk' people (e.g. prospective clients, journalists and influencers) and gather information that will help you make a better first impression. And - unlike on platforms like LinkedIn, where people can see you've been checking out their profile - they will never know you've been listening into their conversations. Connecting with journalists on Twitter Twitter started as a breaking news platform - and still is. So if you want to connect with journalists, Twitter is definitely the place to hang out. Journalists are actively looking for people to talk to for the stories they are working on. Following hashtags like #journorequest and #prrequest can be a great way to connect with journalists who are looking for stories - without having to send a single pitch or press release. Find out how to connect with journalists on Twitter. Twitter chats A Twitter chat is a public conversation that revolves around a unique hashtag e.g. #contenthour (N.B. hashtags group together tweets on a similar topic). A Twitter chat can be ongoing, but more commonly are hosted at a regular time and/or day (e.g. once a week or month) - which is why May King compares Twitter chats to TV programmes. Twitter chats are a great way to network with your ideal clients - without even leaving your house. While she is not aware of any online lists or directories of Twitter chats, May King suggests carrying out a Google search for Twitter chats that are relevant to you/your industry. Find out how to take part in a Twitter chat. Twitter lists If you're following a lot of people, Twitter can feel really noisy, May King suggests creating Twitter lists of people you want to follow e.g. journalists in your industry, prospective clients, so you can follow along with what they're up to. Twitter lists can be both public and private, so no one needs to know you are 'stalking' them. How to reach out to prospects on Twitter One of the best things about Twitter is that anyone you want to talk to is just a click away - including your ideal clients. But blundering in and pitching people over Twitter is probably not the best way to go about it. If there is someone you want to connect with, you can start by liking and retweeting their posts (i.e. sharing their posts with your followers), then move onto replying to their posts and/or starting conversations with them on Twitter. Then, when the time feels right, you can ask them to follow you (if they're not already) and take the conversation over to the direct messages. In the direct messages you have up to 10,000 characters to play with (as opposed to 160 characters in a standard tweet). Spending a bit of time 'listening' to what they are tweeting about first can be a good idea. That way you can establish common ground e.g. they like cats, went on holiday to Croatia and/or watch the TV show Casualty too. This can make it much easier to strike up a conversation later. Creating a great Twitter bio Most people will decide whether they want to follow you within seconds of looking at your Twitter profile, which is why May King suggests spending some time getting this right. A good quality headshot is a must. You can also use the cover picture (which sits just behind your profile pic) to promote your products/services. As May King puts it, this is basically your "billboard." So for example, if you are running a live event, you can list the name of the event, date and venue and a call-to-action to buy a ticket. You can use a free design tool like Canva to create an attractive cover picture or hire a designer to create one for you. Make sure your bio (just 160 characters on Twitter) explains clearly what you do. If you have a branded hash

Do you love the idea of publishing your own journal/planner…but feel unsure where to start? If this sounds familiar, you'll love this podcast episode on how to create and launch your own planner. In it, I share everything I've learned from creating my own industry planner (the Media Diary), which is now in its fourth year. I break it down, step-by-step - from how to find out whether your planner will sell (without even creating it), to finding someone to design and print your diary, to marketing your planner. I'll also compare the pros and cons of getting your planner printed yourself versus using a print-on-demand service like Amazon's Createspace. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Step 1: Market research While it's tempting to start with the creative stuff, it's important to start by carrying out some research to see if there is a market for your planner or journal. Skip this step and you could end up wasting an awful lot of time and money. Remember that most online sales convert at just 1-2%, so if you're hoping to sell hundreds or thousands of copies of your planner, you will need an audience to sell to. If you already have an audience of people who would be likely to buy your planner/diary(e.g. an email list and/or engaged Facebook group) share your planner idea and ask for feedback. Start by asking quite general questions e..g 'I've got an idea for a planner. Is this something you think you would buy?" Don't have an audience? Find 5 to 10 people you think would be the ideal customer for your planner and ask them if they can spare 15-20 minutes for a quick phone/Zoom call to get some feedback on your idea. And please read Step 5 of this post before you take your planner idea any further. Sadly getting a few positive responses isn't enough to justify creating your planner. If you sense there's some interest, you need to go deeper. This might include sharing your ideas/pictures on how your planner will be structured, what it will look like and how it will be laid out. Not only will this help you validate your idea, it will give you useful feedback that will help you create a planner your ideal customers actually want (rather than what you think they want). While research is important, it's worth remembering that you won't know for sure if your planner will sell until you ask people to pay you for it. This is why I recommend starting with a test offer (more on that later). Step 2: Decide on a topic for your planner Nice-looking stationery is all very well, but if your planner doesn't solve a problem for people, you'll probably struggle to sell it. If you've done your research correctly, you should have a good idea of the problem your planner will solve for your customers. Let's take my media diary as an example. It's an A4 desk diary that features key dates and awareness days that can help you plan out your content for the coming year. It is also has planning templates that can you help you create annual, quarterly, monthly, weekly and daily content plans. So the media diary solves two key problems for the people who buy it: not being able to think of any/enough content ideas and not having a clear content plan to follow. Not publishing regular content can decrease your visibility, authority and credibility - which can have an impact on the bottom line of your business. Remember that your planner doesn't necessarily have to solve a practical problem e.g. not being able to think of ideas. It can also solve an emotional problem/need, such as wanting to look stylish around your peers. At this stage, it's also important to think about how you might build a community around your planner. For example, Danielle La Porte's Desire Map brings together people who want a different approach to goal setting. People who want to create goals around how they want to feel rather than what they want to achieve. That shared identity and set of values is really powerful. Step 3: Plan the content of your diary - page by page In order to get a quote from a printer, you will need some key information. This includes: How many pages you want Size (e.g. A4, A1) Type of printing Weight and type of paper Finish (e.g. gloss/matt) Type of binding e.g. spiral or perfect bound If you don't have all of this information to hand, you won't even be able to get a quote from a printer. This means sitting down and planning out exactly what you will include on every page of your planner - even down to how many pages you want for each month of the year. This is generally known as a flatplan. This is important because you can only print a perfect bound book (and, essentially, your planner is a book) in multiples of four pages. This means that if you decide to add or take away content at a later stage, it could have a big impact on your project (and your budget). If you go for spiral

Do you like the idea of hosting a live event but worry you don't have a big enough audience to sell enough tickets? Perhaps you've tried hosting a live event or workshop but struggled to get enough bums on seats? If any of this sounds familiar you'll love this podcast interview with business coach and Expert Empires founder Nick James. He fills large conference spaces with up to 1400 delegates and, in this episode, he shares practical tips and tactics on selling out your first live event, including how to identify the people who are most likely to attend your event (plus how to get them to buy a ticket). He also talks about how to find joint venture partners i.e. people who have a similar audience to you who are willing to sell tickets on your behalf. Plus he shares bonus tips on how to land speaking gigs at other peoples' events. Nick relies heavily on email marketing and text messaging to promote his own live events, so you might be surprised at some of the advice he shares in this episode. But it is some of the best (and most honest) advice I've ever heard on this topic. He shares some priceless advice on building relationships in your industry (and why you need to). {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} How to fill live events If you're interested in running your own live events, Nick's advice is to start small but think big. "In my experience, people dramatically overestimate what they can achieve in a year, but underestimate what they can achieve in ten," he says. So instead of starting with an event for hundreds of people, try putting on a small event for just 10 to 15 people. As you get more experienced, you can always go bigger. He speaks from personal experience; just eight people attended his first event in 2009. A more recent event attracted over 1400 delegates. When it comes to filling your first event (or an online course or programme) it's always best to start with your hottest leads. These are generally people you know - those you're working with right now or have done in the past. Which means personal outreach is likely to be far more effective than social media or email marketing. And the more personalised the better. That's why Nick favours picking up the phone, sending a WhatsApp message or a voicemail message on social media over email. In fact, if you need to fill an event or programme - and do it quickly - be believes email should be your last resort. Nick uses both email marketing and text messaging in his marketing, but he still believes that personal outreach is the most effective way to fill an event or programme - particularly when you're starting out and/or need to bring money into your business quickly. "Generally speaking, observe the masses and do the opposite," he says. "What everyone else is doing is sending blanket messages and emails. So, doing something like a voice note...will instantly make you stand out." If you're worried sending personal messages will make you look desperate it's probably because that's how you feel. Which is all the more reason to invest time in personal outreach, as this is far more likely to bring money into your business quickly. Strategies like social media and email marketing are effective but typically take much longer to generate leads and sales. "It's far too easy to hide behind your laptop," says Nick. "You post can post loads of content, and videos out on Facebook, and LinkedIn, and that's all very nice…but if it isn't actually getting anywhere you need to change what you're doing." How to use joint ventures to sell out your live event Teaming up with people who already have an audience you'd like to get in front of - otherwise known as 'joint ventures' - can be a great way to sell out events, courses and online programmes when you're just starting out. But there is a right and a wrong way to approach joint ventures, says Nick. First off, a joint venture has to offer a fair exchange of value for both parties. So if you're just starting out in your business, approaching someone with a massive audience and asking them to promote your products/services is unlikely to be an effective strategy. Nick suggests starting with existing relationships. Who do you know who already has your audience, or has people in their audience that would be a good fit for you or products or services? What could you offer them that would represent a fair exchange of value for introducing you to their audience? It's worth remembering that for someone who already has an audience, money (offering affiliate payments for example) may not be enough. You have to ask yourself why they would promote your products/services when they could be promoting their own (and making more money for doing so). This is why there is no substitute for relationship building before you even thinking about launching an event or progr

Are you using Instagram Stories as part of your social media marketing strategy? Or maybe you're publishing stories but feel unsure how to turn them into sales ? If you're keen to get to grips with Instagram as a tool for your business (and make it more than just a fun place to hang out, post photos and scroll through dreamy images of holiday destinations), you'll love this podcast interview with Tyler McCall - an Instagram expert who teaches entrepreneurs to build their online communities through Instagram. We discuss the latest Instagram and Instagram Stories strategies you can use to grow your audience and sales. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} About Tyler McCall Tyler McCall started out in marketing for non-profit organisations. After developing a boutique social media agency as a side hustle, he fell in love with Instagram. Now he teaches entrepreneurs to build their online communities through Instagram. He's particularly fond of Instagram Stories, where he can often be found in Target or on road trips. Understanding your ideal customer (and why it's vital for Instagram growth) Back in 2016, Tyler had just a few thousand followers on his Instagram account. When he saw the kind of results his clients were getting with his Instagram growth strategies, he decided to apply them to his own account. Since then he's grown his own following to over 30k. If you're looking to grow your following on Instagram, the worst thing you can do is focus on the numbers. What really matters is whether you're attracting engagement, leads and sales from your ideal clients - and you don't necessarily need a large following to do that. Tyler points to the recent example of Instagram Arianna Renee who has 2 million followers but was unable to sell 36 t-shirts for a new product line she was launching. He tells students inside his membership community the Follower to Fan Society that he would rather they have a small, engaged following - who will actually buy from them - than a massive one who don't want what they are trying to sell. "If you can't even get the 10 people, or 100 people, or 1,000 people who follow you right now to buy your stuff, what makes you think that having 10,000 or 100,000 followers is the solution to that problem?" he says. The most important part is getting clear on the type of person you'd like to follow you - and that person must be someone who would actually purchase your products or book your services (or knows people who would). It's not enough to think about their age, location and income, you have to understand their hopes, dreams, fears and desires, says Tyler. That way, you'll be able to create high-quality content that really resonates with them. Some people get stuck at this point - especially if they have the type of product/service that people only buy once. But Tyler thinks this is short-sighted. If you take the example of a wedding professional, for example, it's tempting to think you can only capture buyers who are getting married (or thinking about it). But everyone knows someone who is getting married, so if you target your ideal customer and people who are like them (but aren't necessarily getting married right now) you're immediately casting your net wider. How to attract your ideal followers It's easy to look at Instagram educators who have tons of followers and think it's easy. All you have to do is post pretty photos, with great captions and a bunch of hashtags and your following will grow. But many of these experts grew their accounts a few years' back when these strategies worked. But things have changed on the platform. Once you've established who you'd like to attract on Instagram, you can't just sit around and wait for the right kind of followers to find you. You have to go out and find them, says Tyler. He suggests checking out your competitors' accounts to see who is following them, then checking out those peoples' profiles and engaging with them there. All of this takes time, but will help you grow your following more successfully - and make sales - in the long run. What kind of content you should be posting on Instagram Recent changes to the Instagram algorithm mean one post now lasts three or four days. This means you can get away with posting just a few times a week on your grid - and post on Instagram Stories every single day. While there are no hard and fast rules about what to post to get engagement, Tyler recommends creating content that inspires, educates and/or entertains your audience. You should be prepared to test your content to see what is of interest to your audience and not get attached to the results. This means being okay with posting content that may totally flop or bomb. Test different types of photos, captions, videos, quotes, memes and track the engagement. If you have a product-based busi

Would you like to make more sales in your Facebook group but are worried about annoying your members? If this sounds like you, you'll love this podcast episode on how to sell in your Facebook group - without appearing pushy or 'selly'. Whether you're just starting your Facebook group (or are thinking about it) or... READ MORE The post (352) How to sell in a Facebook group (without annoying your members) appeared first on Janet Murray.

Do you like the idea of working with corporate clients but feel unsure how to get started? Perhaps you've heard it's difficult to break into the corporate world or that these type of clients take too long to make decisions. Or maybe you feel like you can't make a big enough difference in the world... READ MORE The post [351] How to get corporate clients (and why you should) with Dylis Guyan appeared first on Janet Murray.

Hypnotist Rob and mind reader Kennedy had successful stage careers before turning their attention to helping others build entertainment businesses through online courses/membership sites. When they started using surveys to find out what products/services their ideal clients wanted, they discovered something surprising. People were much more likely to buy their products/services if they were offered... READ MORE The post [350] How to use surveys to increase your online sales with Rob and Kennedy appeared first on Janet Murray.

You may think niching down is a bad idea because specialising in a very specific topic, service and/or type of client will mean you'll lose out on business. Actually the opposite is true. Focusing on a tight niche will help you earn more money and attract better opportunities in your business. But how do you... READ MORE The post [349] How to find the right niche for your business appeared first on Janet Murray.

Do you ever see those clever social media posts that really grab your attention? Perhaps they tell a compelling personal story or use language in a really sit-up-and-take-notice kind of way? Or maybe the writer is just really good at asking questions? You can't quite put your finger on what/how they do it…but you find... READ MORE The post [348] How to write social media posts that sell appeared first on Janet Murray.

Experts predict that by the end of 2019, 80% of the content we consume online will be video. So if video isn't part of your social media strategy, you could be missing a trick. But what kind of videos should you be posting on social media? How long should your videos be? And can you... READ MORE The post [347] How to create engaging social media videos (even if you hate being on camera) appeared first on Janet Murray.

Would you love to do more live video to promote your business but find perfectionism holds you back? Perhaps you're worried about making mistakes or looking stupid in front of your friends or colleagues. Or maybe you find yourself making endless excuses not to go live - like telling yourself you don't have the right... READ MORE The post [346] How to look and feel more confident on live video with Ian Anderson Gray appeared first on Janet Murray.

Are you frustrated by the lack of engagement with your social media content? You're publishing content regularly, but your posts aren't attracting enough likes, comments and shares - leaving you wondering if it's worth bothering with social media at all. If this sounds like you, the first thing you need to know is... READ MORE The post [345] How to increase your social media engagement - fast appeared first on Janet Murray.

Is your Facebook group taking up all your time but not making you any sales in your business? In this episode, I talk to Gordon Burcham, Martial Arts School Owner and Multi World Kickboxing Champion about how he is generating a six figure income from a Facebook group. He also shares the remarkable story of... READ MORE The post [344] How to build your audience through a Facebook group appeared first on Janet Murray.

Are you feeling frustrated because you're trying to build your online audience...but you still don't have enough clients? While activities like social media marketing, blogging and building your email list are brilliant for attracting cold leads (i.e. people who don't know about you yet), research consistently shows that most people need at least 7 or... READ MORE The post [343] The three audiences you must build to create a profitable online business appeared first on Janet Murray.

YouTube is the second largest search engine after Google. So if you want to get in front of a large audience, having a Youtube channel can be a smart move. But if you're not familiar with the platform, the practicalities of setting up a channel, deciding what kind of content you should be creating and... READ MORE The post [342] How to build your audience on YouTube with Jessica Dante appeared first on Janet Murray.

Do you want to attract more of the right clients? Storytelling is one of the most powerful ways to build an audience and to establish trust and credibility. But many people either lack confidence in their storytelling ability or are scared of revealing too much of themselves. In this episode, I talk to story coach... READ MORE The post [341] How to use stories to attract your ideal clients with Marsha Shandur appeared first on Janet Murray.

Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch? Or perhaps you'd like to offer some kind of coaching, consultancy or training but you're not sure what you should be offering and you keep procrastinating about it and never actually... READ MORE The post [340] How to create a coaching or consultancy package for your business appeared first on Janet Murray.

If you've already tried to create your own course or membership programme you'll know that it's not a simple case of 'build it and they will come'. In this episode, I share the reasons why you must build an audience before you launch an online course or membership site. I also break down the steps... READ MORE The post [339] How to build an audience for an online course or membership appeared first on Janet Murray.

Are you scared of selling? Are you crippled by nerves when it comes to pitching for new business or asking for the sale? In this episode, sales expert Marcus Cauchi gives practical advice on overcoming your fears using tried and tested techniques that will allow you to make sales naturally and authentically. {Click on the... READ MORE The post [338] Why you feel scared of selling (and what to do about it) appeared first on Janet Murray.

When you're doing business online, the more tasks you can automate, the more time you have to serve your customers/clients. Plus you'll be able to build your audience quicker. In this episode I share the tools I use every day in my business that save me tons of time, including everything from email marketing and... READ MORE The post [337] The tools I am using to build my online audience appeared first on Janet Murray.

You think you're doing all the right things to build a successful business blog. You're showing up every week, you spend ages researching, writing and promoting, but it's not making you any money. In this episode, I break down the steps you need to take to create strategic blog content that people actually want to... READ MORE The post [336] How to make sales from your business blog appeared first on Janet Murray.

If you want to attract leads and sales for your business, you need an email list. But in a time when most of us are overwhelmed with information, inviting people to sign up for your lead magnet is not enough. In this episode, I break down the steps you need to take to create a... READ MORE The post [335] How to create a high-converting lead magnet appeared first on Janet Murray.

Are you trying to grow your audience but don't have the funds for paid advertising? Or are you feeling fed-up with forking out on ads which aren't bringing you a good return on investment? In this episode, Callie Willows from The Membership Guys, shares practical tips on how to grow your audience through content marketing,... READ MORE The post [334] How to build a large audience without paid advertising with Callie Willows appeared first on Janet Murray.

In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available as part of the course) and a handful of social media posts. The launch represented less than 50% of my monthly sales... READ MORE The post [333] 39 Surprisingly easy ways to increase your email subscribers appeared first on Janet Murray.

Are you on LinkedIn but struggling to makes enough sales? Find out how you can start making the connections you need, from ensuring your profile leaves a great first impression to how to create engaging content that attracts (and converts) the right customers with LinkedIn expert, Sam Rathling. {Click on the player above to listen... READ MORE The post [332] How to make sales on LinkedIn with Sam Rathling appeared first on Janet Murray.

Are you struggling to build your audience right now? John Lee Dumas, host of the Entrepreneurs on Fire podcast, tells all in this episode about how he built his business from the bottom up, including how niching down helped him stand out from his competition PLUS the most important thing you need to do to... READ MORE The post [331] What it really takes to build an audience with John Lee Dumas appeared first on Janet Murray.

Do you struggle to write sales copy for your business? In this podcast episode I share practical tactics for writing sales copy in your business including sales pages, marketing emails, Facebook ads and more. And I share the frameworks I use in my own business to help me write awesome sales copy - and do... READ MORE The post [330] How to write awesome sales copy for your business appeared first on Janet Murray.

https://youtu.be/vqOJ-T0jLUA Do you feel like Facebook is constantly changing and you can't keep up? In this podcast episode, Facebook ads specialist Liz Melville shares her thoughts on what's working on Facebook right now, including whether we should ditch free Facebook groups, why the algorithm isn't to blame for poor engagement on your content, plus what... READ MORE The post [329] What's working on Facebook right now with Liz Melville appeared first on Janet Murray.

Want to make more money in your business in 2019? Then you need to start tracking key marketing metrics in your business. But which numbers should you be monitoring and how often? In this podcast episode, I share the three numbers you must focus on to grow your business in 2019. {Click on the player... READ MORE The post [328] The three numbers you should focus on in your business in 2019 appeared first on Janet Murray.

If you've been following me for a while you'll know that my large Facebook group (with over 13.5k members) has been a huge part of growing my business in the last four years. Want to know why I'm shutting it down? Listen to this podcast to find out, PLUS other big changes I'll be making... READ MORE The post [327] Why I'm closing my 13.5k Facebook group (and other changes I'm making in 2019) appeared first on Janet Murray.

Do you want to generate passive income for your business in 2019? Listen to this podcast to find out the one thing you should be doing to help achieve this goal, including some practical advice on the 'magic numbers' you need to know to help you reach your sales targets. Here's what you'll learn in... READ MORE The post [326] The one thing you need to generate passive income for your business appeared first on Janet Murray.

Do you feel like you spend all your time on social media but never actually make any sales? In this podcast episode I share three different content ideas that are guaranteed to help you start making money today. Here's what you'll learn in this episode: Why you need to actively tell people your products are... READ MORE The post [325] Three social media posts that will help you generate sales today appeared first on Janet Murray.

In this special edition of my podcast, I share a brilliant session from my recent event, Content Live, in which Dan Knowlton, a digital marketing expert, shares practical tips and strategies on how you can use video in your business to attract and convert more customers. Here's what you'll learn in this episode: Why video... READ MORE The post [324] How to stop talking about video and actually do it with Dan Knowlton appeared first on Janet Murray.

Bronte Huskinson, an author, self-taught photographer and content creator has over 54k followers on her Instagram account which has now become her main source of income. Find out how you can grow your audience on Instagram whether you're a service or product based business, plus get tips on how to use influencers to market your... READ MORE The post [323] Creative Instagram marketing strategies with Bronte Huskinson appeared first on Janet Murray.

Creating a content plan for 2019 will not only help you to create consistent, high-quality content regularly, but it will also help you save time, build your audience and make more sales in your business. In this episode, I share practical tips on how to create a content plan for 2019, including examples of the... READ MORE The post [322] How to create a content plan for your business appeared first on Janet Murray.

Andy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online. In this episode he shares his top tips on getting more people to read your blog, how to make your content rank higher in search engines and why collaboration is the key to growing... READ MORE The post [321] How to get people to actually read your blog with Andy Crestodina appeared first on Janet Murray.

Using Facebook Live to sell your products in the run up to Christmas can be a great way of standing out from your competitors - giving your customers a chance to see the person behind the brand and ask any questions they have there and then. Listen to this episode for my top ten tips... READ MORE The post [320] How to host a Christmas sale on Facebook Live appeared first on Janet Murray.

Pinterest is the second biggest search engine after Google. Which means, if used correctly, it can be a massive game changer when it comes to getting more eyes on your content. In this episode Eve Tokens shares practical tips on how to use Pinterest for your business including how she has helped me improve traffic... READ MORE The post [319] Why you should be using Pinterest in 2019 (plus how to do it) appeared first on Janet Murray.

Are you looking to ace your content strategy next year and get 2019 sorted? Listen to this special review episode where I share some of the biggest takeaways from my recent live event, Content Live, including practical tips and strategies on how you can plan and create engaging content in 2019. Here's what you'll learn... READ MORE The post [318] How to ace your content strategy in 2019 (review of Content Live) appeared first on Janet Murray.

[WARNING! PLEASE DON'T LISTEN TO THIS EPISODE WITH YOUNG CHILDREN IN THE ROOM!!!] Launching a new product or service too quickly can lead to mistakes, overspending and failing to make the impact you desired. Listen to this transformation episode with Amanda Overend, who shares how she successfully launched her new product, in time for Christmas,... READ MORE The post [317] How to launch a new product or service - fast! With Amanda Overend appeared first on Janet Murray.