Build Your Online Audience

Unlocking your entrepreneurial superpower could help you to choose the right growth strategy for your business. In this episode, business coach Osmaan Sharif explains how he uses the eight different personality types to help business owners play to their strengths. Here's what you'll learn in this episode: How business coach Osmaan Sharif went from Human... READ MORE The post [217] How to find your entrepreneurial superpower with Osmaan Sharif appeared first on Janet Murray.

Email marketing is an essential part of promoting your business, but if you're just starting out it is easy to get overwhelmed by all the options available. In this episode, I share three things to help get you get started with email marketing for your business. Here's what you'll learn in this episode: Tips on... READ MORE The post [216] How to get started with email marketing appeared first on Janet Murray.

In this episode, photographer and filmmaker Xanthe Berkeley talks about how you can make engaging video content for your business - and how you can start simply shooting with your phone. Here's what you'll learn in this episode: Xanthe Berkeley's business story - how she went from wedding photographer to using her photography and video... READ MORE The post [215] How to tell stories using video with Xanthe Berkeley appeared first on Janet Murray.

Social media is all about engagement, but if you're new to Twitter - or looking to up your game on the platform - you might be wondering how to get those conversations started. In this episode, I'll share my tips on how to get more engagement on Twitter and talk to prospective clients for your... READ MORE The post [214] How to get more engagement on Twitter appeared first on Janet Murray.

My first interview with Instagram expert Sara Tasker has been my most popular podcast episode ever. So I invited Sara back on as a guest, to find out what has changed on Instagram since her appearance and get an update on ways you can use the platform to grow your business. Here's what you'll learn... READ MORE The post [213] Instagram strategies that work with Sara Tasker appeared first on Janet Murray.

If there is something you really want to invest in for your business but think you can't afford it, just tackling it from a different angle can really help you get what you want. In this episode, I'll be sharing why asking yourself 'how can I make that affordable?' will inspire you to start thinking... READ MORE The post [212] Stop saying "I can't afford it" appeared first on Janet Murray.

Whatever stage you're at in your business, an effective website - that helps you attract leads and sales - is a must. In this episode, web designer and SEO expert Martin Huntbach shares his tips on how to create a clean, professional website for your business that will help you attract more traffic and convert... READ MORE The post [211] How to create the perfect website for your small business with Martin Huntbach appeared first on Janet Murray.

If you run your own business, you might feel uncomfortable addressing objections or concerns about your products and services - but you could be missing out on an opportunity to turn someone who is on the fence into a loyal customer. In this episode, I share five common concerns people express about my products and... READ MORE The post [210] The one marketing question you should be asking yourself (but probably aren't) appeared first on Janet Murray.

When it comes to writing content for your business, it's important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espirian shares practical tips on how to get tuned into your audience's needs and write compelling content to help grow your business. Here's... READ MORE The post [209] How to write great copy with John Espirian appeared first on Janet Murray.

Running live events can be a great way to connect with your audience - and generate income for your business - but if you're just starting out or thinking of launching a new event, you might be wondering where to begin. In this episode, I share my tips on creating sellout live events. Here's what... READ MORE The post [208] How to create sellout live events appeared first on Janet Murray.

If you're holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018. In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect... READ MORE The post [207] What you need to know about data protection with Katrina Cliffe appeared first on Janet Murray.

If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and clients - and their friends - is the quickest way to generate income in your business. Here's what you'll learn in this episode: Why... READ MORE The post [206] How to get new customers or clients appeared first on Janet Murray.

Getting featured in the press and/or prominent blogs and social media accounts can be powerful way to build your audience. In this episode, Press Loft founder Nicola Snell shares her tips on how to identify the key journalists and influencers in your sector and then make the most out of these connections. Here's what you'll... READ MORE The post [205] How to work with bloggers and influencers with Nicola Snell appeared first on Janet Murray.

One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at planning and creating content - on your blog or vlog, in your email marketing and on social media. It will also help you generate ideas... READ MORE The post [204] How to create a media calendar for 2018 (and why you need to) appeared first on Janet Murray.

Creating content, whether that's a blog, vlog or a social media post, is time consuming, but there are ways to repurpose everything you produce and make it go further. In this episode, content repurposing expert Amy Woods talks about how to get the most out of every piece of content that you produce. Here's what... READ MORE The post [203] Boost your web traffic through content repurposing with Amy Woods appeared first on Janet Murray.

Building a membership community around your products and services is a great way to create repeat customers for your business. In this episode, I go behind the scenes of my membership community to share my tips on how you could create a paid community for your business - even if you have a product-based business.... READ MORE The post [202] Behind the scenes of my membership community appeared first on Janet Murray.

People love working with specialists, so if you want to attract more customers and clients, you need to get clear on your niche. In this episode, Alexia Leachman - who was the first ever guest on the Soulful PR podcast - explains how finding her niche as a fear-free birth coach has helped grow her... READ MORE The post [201] How to find your niche (and why you need to) with Alexia Leachman appeared first on Janet Murray.

In this 200th episode of the Soulful PR podcast, I'm looking back at the shows that have been pivotal for me and my business - and sharing how I have grown the podcast from scratch to 38,000 downloads every month. I'll share my thoughts on how I've created a top 50 UK business podcast (including... READ MORE The post [200] Lessons learned from 200 podcast episodes appeared first on Janet Murray.

If you want to grow an audience you can turn into paying customers, a social media and/or content strategy is vital. In this episode, social media expert Warren Knight shares his seven-step guide to creating a strategy that will help to develop relationships with your target audience. Here's what you'll learn in this episode: Warren... READ MORE The post [199] How to create a social media strategy for your business with Warren Knight appeared first on Janet Murray.

If you're looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this - and that goes for both product and service based businesses. In this episode I share seven practical ways to boost your engagement on LinkedIn. Here's what you'll learn in this episode:... READ MORE The post [198] How to get more engagement on LinkedIn appeared first on Janet Murray.

Building a community online takes time and it can have a big impact on your bottom line - if you're prepared to play the long game. In this episode, Makelight founder Emily Quinton shares practical tips and ideas for building an online community. Here's what you'll learn in this episode: How Emily shifted from wedding... READ MORE The post [197] How to build a thriving online community with Emily Quinton from Makelight appeared first on Janet Murray.

You don't have to be a professional photographer to build a loyal following on Instagram - and it can be a great way to attract leads and sales for your business. In this episode, I share six tips on getting more engagement with your audience on Instagram. Here's what you'll learn in this episode: Why... READ MORE The post [196] How to get more engagement on Instagram appeared first on Janet Murray.

In this episode, Katya Varbanova - aka LiveStreamKatya - shares her tips on getting 'raving fans' who will spread the word about your business (so you don't have to). Here's what you'll learn in this episode: How Katya turned her obsession with live video into a thriving business Why you need 'raving fans' and how... READ MORE The post [195] How to build raving fans through livestreaming (and why you need to) with Livestream Katya appeared first on Janet Murray.

A thriving Facebook group can help you build relationships with your ideal customers - and understand what kind of products and services they might need. In this episode, I share creative ideas and tips that you can use to increase engagement in your Facebook group. Here's what you'll learn in this episode: Why having your... READ MORE The post [194] How to get more engagement in your Facebook group appeared first on Janet Murray.

If you're doing business online, getting your content in front of big audiences can seem impossible - particularly when you're just getting started. But there are ways you can quickly grow your audience - without spending a ton on advertising. In this episode, growth hacking expert Vin Clancy shares his secrets on how to grow... READ MORE The post [193] Growth hacking made simple with Vin Clancy appeared first on Janet Murray.

Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on your Facebook page - without spending a ton on ads? In this episode, I share 10 pieces of advice to... READ MORE The post [192] How to get more engagement on your Facebook page appeared first on Janet Murray.

Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers. In this episode, Kate McQuillan explains how she created an annual pet competition that has become incredibly popular and helped to boost her business. Here's what you'll learn in this episode: Kate... READ MORE The post [191] How to use competitions in your marketing with Kate McQuillan appeared first on Janet Murray.

Appearing as a guest on a podcast show can be a great way to get known - and get in front of prospective customers and clients. But many podcast hosts are inundated with pitches from people who want to appear on their show. So how can you make sure your pitch stands out? In this... READ MORE The post [190] How to pitch yourself as a podcast guest (and why you need to) appeared first on Janet Murray.

Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media coverage in national newspapers, magazines and on radio and TV. Here's what you'll... READ MORE The post [189] How to become a media pundit with Dipti Tait appeared first on Janet Murray.

Creating content to promote your business can be time consuming, so it's a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different ways and across different platforms.... READ MORE The post [188] How to repurpose your content (and why you need to) appeared first on Janet Murray.

If you want to build an online audience, you need to be creating content people love. In this episode, digital marketing expert Daniel Knowlton shares his tips on how to create more shareable content. Here's what you'll learn in this episode: Dan Knowlton's business story - how he became a social media and digital marketing... READ MORE The post [187] How to create shareable content with Daniel Knowlton appeared first on Janet Murray.

Although press releases aren't necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Here's what you'll learn in this episode: What exactly a press release is... READ MORE The post [186] Three common press-release writing mistakes appeared first on Janet Murray.

You might think that LinkedIn is just a recruitment platform but it can be a really powerful tool to help grow your business. In this episode, LinkedIn expert Mark Williams shares his expertise on getting the most out of networking on LinkedIn. Here's what you'll learn in this episode: Mark Williams' business story - how... READ MORE The post [185] How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn appeared first on Janet Murray.

If you have an idea for a new product or service you'd like to create, it's a vital to test it before you spend money making it. In this episode I share three things I do when I have an idea for a new product or service to make sure I'm not wasting time and... READ MORE The post [184] How to test your business ideas appeared first on Janet Murray.

If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business. In this episode social media manager Cathy Wassell gives her tips... READ MORE The post [183] Should you hire a social media manager? appeared first on Janet Murray.

Having an ideal customer 'avatar' i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn't be a slave to your customer avatar. Here's what you'll learn in this episode:... READ MORE The post [182] Why you should ditch your ideal customer avatar appeared first on Janet Murray.

Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you've even had a conversation with them. In this episode, internal communications expert Rachel Miller explains how you can attract leads for your business through blogging - without the need for the hard-sell. Here's what... READ MORE The post [181] How to get fully booked through blogging with Rachel Miller appeared first on Janet Murray.

Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don't have an established relationship with them a 'cold' email request probably isn't going to cut it. In this episode I share my practical ideas on getting influencers to work with you. Here's... READ MORE The post [180] How to build relationships with influencers appeared first on Janet Murray.

If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to 'like' and share the content you create In this episode, content marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete - share their tips on creating content that... READ MORE The post [179] How to get more eyes on your content with Andrew and Pete appeared first on Janet Murray.

An effective social media campaign can really make a difference to sales when you launch a new product or service - and will help you to make sure you're creating exactly what your customers want to buy. In this episode I share with you the exact social media strategy I use when I launch something... READ MORE The post [178] How to plan a social media campaign for a launch appeared first on Janet Murray.

Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches. Here's what you'll learn in this episode: How Khierstyn Ross became a product launch specialist,... READ MORE The post [177] How to use crowdfunding to grow your business with Khierstyn Ross appeared first on Janet Murray.

Speaking at events can be a great way to promote your business, but if you haven't done any public speaking before you might not know where to start. In this episode, I share practical tips on how to deliver a really great talk - from mapping out your content to questions you should ask the... READ MORE The post [176] How to plan and deliver a great talk appeared first on Janet Murray.

If you have a passion for something creative, you might think it's not possible to turn it into a successful business. In this episode, bestselling author Jeff Goins talks about how to overcome what he calls the 'starving artist mindset' and build a thriving business doing something that you love. Here's what you'll learn in... READ MORE The post [175} How to make money from your creative business with Jeff Goins appeared first on Janet Murray.

If you can't explain what you do in one sentence, whether that's on your website, in a meeting or at a networking event, you'll find it hard to attract clients for your business. In this episode, I share my three-step plan on how to come up with a really great one liner, so you'll never... READ MORE The post [174] How to explain what you do in 10 words or less appeared first on Janet Murray.

If you've got a new product or service you're itching to launch, you might think you need to have a massive email list in order to attract enough customers. In this episode, business consultant Jo Milmine talks about how she has launched successfully with small - but perfectly formed - email lists. Here's what you'll... READ MORE The post [173] How to launch with a tiny list with Jo Milmine appeared first on Janet Murray.

If you've ever spent hours trying to write a blog post, website copy or marketing email - only to produce a couple of sentences - then this podcast episode is for you. In this episode, I share why I don't believe in writer's block - and three strategies you can use to ensure you never... READ MORE The post [172] How to tackle writer's block appeared first on Janet Murray.

Whether you like it or not, people judge on appearance. Which means your personal style can say a lot about your business and how you operate. In this episode, stylist and confidence coach Loulou Storey shares practical tips on how to use your clothes as a tool for business success. Here's what you'll learn in... READ MORE The post [171] How your personal image impacts on your business with Loulou Storey appeared first on Janet Murray.

If you're doing business online, inevitably there will be times when you find yourself on the receiving end of criticism - whether that's on your blogs, social media posts or in your email inbox. In this episode I share the strategies I've developed to deal with negative comments without letting them throw me - and... READ MORE The post [170] How to deal with criticism appeared first on Janet Murray.

The profile picture you use on social media and on your website can make a big difference to how people view your business. In this episode, headshot photographer Laura Pearman shares her expert advice on how to get pictures that will give the right impression to your prospective customers. Here's what you'll learn in this... READ MORE The post [169] Why your business needs great headshot photography (and how to get it) with Laura Pearman appeared first on Janet Murray.