Build Your Online Audience

Over the past four years, Kate has increased her business turnover by 450%. What's her secret? Blogging. In this episode, she shares her tips on how you can also use a blog to grow your business. Here's what you'll learn in this episode: Kate's business story - how she created the biggest pet sitting service in... READ MORE The post [119] How to quadruple your income through blogging appeared first on Janet Murray.

If you're running a business, there might be things you are doing - or not doing - that are damaging your reputation without you even realising. Here, I share three common PR blindspots that business owners should be aware of. Here's what you'll learn in this episode: The importance of standing up for yourself without... READ MORE The post [118] Do you have a PR blindspot? appeared first on Janet Murray.

Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars. In this episode, she shares her tips on all the essential elements you need for a successful launch. Here's what you'll learn in this episode: Natalie Lussier's business story - from healthy... READ MORE The post [117] How to plan a successful product launch appeared first on Janet Murray.

If you want to get more media coverage in 2017, the most important thing to know is that it's all about timing. Here, I share five ways to increase your chances of getting a 'yes' from journalists when pitching stories. Here's what you'll learn in this episode: Why you should start by mapping out key... READ MORE The post [116] Five ways to get more media coverage in 2017 appeared first on Janet Murray.

In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his family. In this episode, he shares how he made this possible by creating systems to document key processes within his... READ MORE The post [115] How to make sexy systems appeared first on Janet Murray.

Are you afraid of selling? Perhaps you get scared that if you send a sales email people won't like you or unsubscribe from your list? Or maybe you hold back from telling your current clients about new product/services you have, in case they think you're being pushy. But if you're not telling people about what... READ MORE The post [114] Are you afraid of selling? appeared first on Janet Murray.

If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it? In this episode, business coach Nadia Finer shares her tips on crafting email marketing copy that people want to read. Here's what you'll learn in... READ MORE The post [113] How to write non-spammy marketing emails appeared first on Janet Murray.

When it comes to social media, it's tempting to think you need to be active on every platform. But trying to be everywhere is not only exhausting; it can also make you ineffective. In this episode, I look at how to select the right social media platforms for your business, whether you're an experienced social... READ MORE The post [112] How to decide which social media platforms to focus on appeared first on Janet Murray.

Mapping out potential media opportunities a year ahead will help you maximise your chances of getting coverage in newspapers, magazines, radio and TV. In this episode, I share my best tips and strategies for creating a media calendar and ensuring you have PR success in 2017. Here's what you'll learn in this episode: Why a... READ MORE The post [111] How to get yourself PR ready for 2017 appeared first on Janet Murray.

If you'd like some festive media coverage for your business you'll love this podcast episode. In it, I share five tips for Christmas-themed ideas you can pitch to journalists - and also use for your social media content. Here's what you'll learn in this episode: How using trending media stories can help you generate festive... READ MORE The post [110] Five Christmassy PR ideas appeared first on Janet Murray.

James Schramko went from a sales job at Mercedes-Benz to a coaching business helping online entrepreneurs create profitable businesses that fit with their lifestyle. In this episode, he shares his ideas and tips on how to connect with your customers, so that you can sell your products and services before you have even created them.... READ MORE The post [109] How to sell without being pushy with James Schramko appeared first on Janet Murray.

When I interviewed Instagram expert Sara Tasker, I had only just started using the platform to promote my business. In just a few weeks, using Sara's advice, I have really upped my Instagram game. In this episode, I'll share what I have done to double my Instagram following. Here's what you'll learn in this episode:... READ MORE The post [108] How to get more engagement on Instagram appeared first on Janet Murray.

If you don't like the idea of self-promotion, putting your business out there can be daunting. But confidence is a skill that can be learned - even by introverts. In this episode, Cat Rose - aka The Creative Introvert - shares her techniques for overcoming the fear of pitching. Here's what you'll learn in this... READ MORE The post [107] How to do PR if you don't like self promotion with Cat Rose appeared first on Janet Murray.

A Facebook group is a great way to build relationships with prospective clients and find out exactly how you can help them. But how do you get those conversations started? In this episode, I'll share six ways to get more engagement in your Facebook group. Here's what you'll learn in this episode: Getting started with... READ MORE The post [106] How to get more engagement in your Facebook group appeared first on Janet Murray.

'Who are you and why should we care?' A question brand strategist Phil Pallen believes every business owner should be able to answer. In this episode, he shares his tips on creating a memorable brand. Here's what you'll learn: Phil's business story: from getting fired by Charlie Sheen to successful branding strategist Why... READ MORE The post [105] How to build a memorable personal brand with Phil Pallen appeared first on Janet Murray.

Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this episode, I look at how you can promote your media coverage to a bigger audience. Here's... READ MORE The post [104] How to PR your press coverage appeared first on Janet Murray.

Katya Varbanova - aka Livestream Katya - quit a career in banking to focus on her business as a livestream strategist just a few months after broadcasting on Periscope for the first time. In this episode she explains the different ways live streaming on Periscope and Facebook Live can help you make money in your... READ MORE The post [103] How to use livestreaming to make money in your business with Livestream Katya appeared first on Janet Murray.

Fact: if you want to raise the media profile of your business, you'll need to learn how to deal with criticism. But how do you tell the difference between a minor annoyance and a genuine media crisis? Here's what you'll learn in this episode: Practical tips on keeping criticism in perspective What to do if... READ MORE The post [102] How to handle a media crisis appeared first on Janet Murray.

Jess Catorc helps female entrepreneurs create stylish DIY websites and particularly enjoys working with women who don't feel like they're "techie". In this episode she shares her tips on creating DIY websites. Here's what's covered in this episode: Where to host your website Why it might be worth buying more than one domain name for... READ MORE The post [101] How to build your own website with Jess Catorc appeared first on Janet Murray.

When I first started podcasting, last November, I had no idea what the future held. Would I enjoy doing it? Would I be any good at it? And would I still be around in 100 episodes? Well, turns out I am, so to celebrate, here's a round-up up what I've learned over 100 episodes of... READ MORE The post [100] Lessons learned from 100 podcast episodes appeared first on Janet Murray.

Do you ever struggle to get words on the page? If so, you'll love this episode with copywriter Stella Orange, who shares her tips on writing stylish copy - fast. Here's what's covered in this episode: Stella's business story - from outdoors educator to copywriter Stella's tips on writing great copy - quickly Common mistakes people make... READ MORE The post [099] Shut up and write with Stella Orange appeared first on Janet Murray.

Journalists can be frustrating to work with. They don't always reply to emails and rarely answer the phone, so getting feedback on your ideas can be a challenge. In this episode, I explore the most common reasons ignore your emails and what to do about it. Here's what you'll learn: Why being ignored by journalists is perfectly... READ MORE The post [098] What to do if journalists are ignoring you appeared first on Janet Murray.

Genevieve Shingle-Jaffe - aka the Shiny Lawyer - helps business owners protect their businesses - both through online training and off-the-shelf legal documents that can be customised for your business. In this episode, she explains the biggest legal mistakes online business owners make and how to avoid them. Here's what's covered in this episode: Genevieve's business... READ MORE The post [097]How to legally protect your online business with Genevieve Shingle-Jaffe appeared first on Janet Murray.

If the thought of writing press releases or articles for the media sends you into a spin, I've got some news for you...it doesn't have to be that way. In this episode I explore how to do PR if you don't like writing (or feel it isn't your biggest strength). Here's what you'll learn: Why you... READ MORE The post [096] How to do PR if you don't like writing appeared first on Janet Murray.

Imagine being able to ask successful entrepreneurs what they earn and how. Well that's exactly what Claire Pelletreau does. As the host of the Get Paid Podcast, she's interviewed dozens of business owners with six and seven figure businesses (and beyond) and asked all questions you'd love to ask...but probably wouldn't dare. Here's what's covered in this episode: How Claire... READ MORE The post [095] How to get paid with Claire Pelletreau appeared first on Janet Murray.

One of the most common questions I get asked is 'how do I start a podcast?' So while I wouldn't profess to be an expert (I'll leave that to experts like Colin Gray, who I interviewed back in episode 61), I can share the basic steps I took to get my own podcast up and running... READ MORE The post [094] Seven steps to starting your own podcast appeared first on Janet Murray.

Three years ago, Sara Tasker was a speech and language therapist working for the National Health Service. Now she's an Instagram pro and coach, who helps others grow their businesses through Instagram. In this episode , Sarah explains how she grew her Instagram following to 110k in just a few years - and shares some... READ MORE The post [093] How to use Instagram to promote your business with Sara Tasker appeared first on Janet Murray.

What's the one PR mistake almost everybody makes? Its so easy-to-fix you'll kick yourself you didn't find out earlier. Here's what you'll learn in this episode: The one PR mistake almost everybody makes Why pitching journalists you've already worked can be better than approaching new ones The one question you should ask journalists every time you get the... READ MORE The post [092] The PR mistake almost everybody makes appeared first on Janet Murray.

If you're looking to grow your audience - and your client base - running live events can be an effective way to build influence and authority. In this episode, Social Day founder Lucy Hall explains how she is using live events to grow her business. Here's what's covered in this episode: How Lucy went from selling fitness products... READ MORE The post [091]How to grow your business through live events with Lucy Hall appeared first on Janet Murray.

If you're looking to build your media profile, you may be wondering if it's worth investing in a list of journalists' contact details. Access to a media database can cost you anything from a few hundred pounds to a few thousand. So is really worth the investment? Find out in this podcast episode. Here's what... READ MORE The post [090] Should you buy journalists' contact details? appeared first on Janet Murray.

If you're serious about getting media coverage for your business or brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, which means getting their attention can be a challenge. In this episode, Harriet Minter - who has spent the last six years editing at the Guardian... READ MORE The post [089] How to build relationships with editors with Harriet Minter appeared first on Janet Murray.

There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot. In this episode... READ MORE The post [088] How your brand story can help you get PR appeared first on Janet Murray.

If you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how much should you expect to pay for their services? In this episode, photographer Julie Christie explains all. Here's what's covered in this episode:... READ MORE The post [087] How photography can help you create a memorable brand with Julie Christie appeared first on Janet Murray.

When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, I explain how to decide if your story has national potential - or whether... READ MORE The post [086] Will your story interest national journalists? Here's how to find out... appeared first on Janet Murray.

Facebook's new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It's a fantastic way for you to build your audience and connect with prospective clients. In this episode, social media expert Ian Anderson Gray shares his advice on how to use Facebook Live to promote... READ MORE The post [085] How to use Facebook Live to promote your business with Ian Anderson Gray appeared first on Janet Murray.

Editors can be frustrating to deal with. They don't always respond to emails and rarely return phone calls, so understanding what they're looking for - and the best way to pitch to them - can be a challenge. In this episode, I talk about the pressures journalists are under -and their biggest frustrations - so you'll... READ MORE The post [084] Five things editors would love to say to you appeared first on Janet Murray.

It's easy to be active on social media. Being strategic - so your activity actually has an impact on your business - is much more challenging. But how do you find out if your social media activity is actually working for you? In this episode I talk to social media expert Jennifer Begg about how to measure... READ MORE The post [083] How to find out if social media is actually working for you with Jennifer Begg appeared first on Janet Murray.

While the majority of your clients will understand you're not the only person they work with and respect your free time, you will occasionally come across those who don't respect your boundaries. These kind of clients might call or text you in the evenings, send Facebook messages or call you over the weekend - and then get annoyed when... READ MORE The post [082] How to set boundaries with your clients (and why it's a PR issue) appeared first on Janet Murray.

If you're looking to create recurring revenue, creating a membership site can be a good move. But what exactly is involved in creating a membership site? What kind of tech do you need? What kind of content should you provide? And how do you attract - and keep - members? Mike Morrison helps business owners create recurring... READ MORE The post [081] How to generate recurring income from a membership site with Mike Morrison appeared first on Janet Murray.

Securing interviews on influential podcasts can be a great way to promote your business and get you in front of prospective clients. But what's the best way to approach the host of a podcast you'd love to be featured on? What should you say in your email pitch? And how can you increase your chances... READ MORE The post [080] Three must-do tips for pitching yourself as a podcast guest appeared first on Janet Murray.

Marya Jan is a Facebook strategist based in Melbourne Australia. I recently hired her to help me put together a campaign for a live event I was running in London, which resulted in around 5k of sales. Since then, she's been helping me promote my book and membership community. If, like me, you've tried - and failed... READ MORE The post [079] Facebook advertising strategies that actually work with Marya Jan appeared first on Janet Murray.

If you're serious about growing your email list, having an opt-in offer i.e. valuable content you can give people in exchange for their email address is a must. In this episode, I share seven opt-in offer ideas. Here's what you'll learn in this episode: Why you need an irresistible opt-in offer for your email subscribers How... READ MORE The post [078] Seven irresistible email opt-in ideas appeared first on Janet Murray.

Brett Larkin is an online yoga teacher who's turned her hobby into a profitable business, with multiple streams of income. In this episode, she talks about how she's used video to make that happen (and a whole lot more)... Here's what's covered in this episode: How Brett created an online yoga business 'by accident' The strategy... READ MORE The post [077] How to use video to grow your business with Brett Larkin appeared first on Janet Murray.

You've probably heard the saying 'the money's in the list.' So if you're serious about growing your business, getting prospective clients on your email list should be a priority. In this episode I share five practical strategies to help you build yours - quick. Here's what you'll learn in this episode: How to create an irresistible... READ MORE The post [076] Five strategies to grow your email list appeared first on Janet Murray.

If you want to become a thought leader in your field - and get in front of new audiences - writing for large news sites like the Huffington Post can be a good move. In this episode, I share my tips on becoming a Huffington Post blogger (based on my own and my students' experiences). Here's what you'll... READ MORE The post [075] How to become a Huffington Post blogger appeared first on Janet Murray.

If you're thinking about writing a book - or are working on one already - you may be wondering whether it's still worth going down the traditional publishing route. In this episode, I share my recent experience of releasing a book and why I chose to self-publish. Here's what you'll learn in this episode: Why I chose... READ MORE The post [074] Three good reasons to self-publish your own book appeared first on Janet Murray.

Lou Mongello left his job as a lawyer, sold his house in New Jersey and moved to Florida, so he could share his passion for all things Disney. Yep, you read that right - he makes a living writing, talking and teaching people about Disney. In this episode he shares his remarkable business story and... READ MORE The post [073] How to build a brand people will fall in love with with Lou Mongello appeared first on Janet Murray.