Build Your Online Audience

Going to live events can be a great way for you to get in front of prospective customers and show how you may be able to help them. But how do you make connections without delivering the hard sell? Here's what you'll learn in this episode: How to get to know other delegates before the... READ MORE The post [168] How to promote yourself at live events (without being a pain in the ass) appeared first on Janet Murray.

If you're not a 'techie' sort, you may find the term search engine optimisation (SEO) a bit intimidating. But if you want prospective customers to find you online, it's something you can't afford to ignore. In this episode, digital expert Martin Huntbach demystifies the topic and shares what small business owners need to know about... READ MORE The post [167] SEO made simple with Martin Huntbach appeared first on Janet Murray.

If you want to create a constant stream of leads and sales, there are four things you should be doing in your business every day. Here's what you'll learn in this episode: The four things you should be working on every day in your business if you want to make more sales Practical tips on how... READ MORE The post [166] Four things you should do every day to promote your business appeared first on Janet Murray.

Speaking at live events can help you build your credibility, make connections and attract new business. But how do you get started? In this episode, speaker and entrepreneur Grant Baldwin shares practical tips on finding speaking opportunities, getting hired to speak and negotiating fees (plus a whole lot more). Here's what you'll learn in this episode:... READ MORE The post [165] How to get booked and paid to speak with Grant Baldwin appeared first on Janet Murray.

If you want to create a regular stream of leads and sales for your business, you need to build a community around your content. In this episode, I explain how building a community around your content can help your business and share practical tips on how to make it happen. Here's what you'll learn in... READ MORE The post [164] How to grow a community around your content (and why you need to) appeared first on Janet Murray.

Getting media coverage for your business in national newspapers, websites and magazines can position you as an expert in your field - and help you make more sales. In this episode, vintage design and lifestyle expert Kate Beavis shares her tips and strategies for getting high-profile press coverage in your target publications. Here's what you'll... READ MORE The post [163] How to get high-profile media coverage for your business with Kate Beavis appeared first on Janet Murray.

Are you losing out on sales because you're not anticipating the questions prospective customers might have about your products and services? In this episode, I explain how creating content that answers your customers' questions - and not just on your FAQ page - could make a big difference to the bottom line of your business.... READ MORE The post [162] Do this one thing to make more sales appeared first on Janet Murray.

Working with bloggers and social media influencers can be a great way to get your business or brand in front of more people. But how do you make it happen? In this episode, pro blogger Kat Molesworth explains how to harness the power of bloggers and influencers in your business. Here's what you'll learn in... READ MORE The post [161] How to work with bloggers and influencers with Kat Molesworth appeared first on Janet Murray.

The most successful business owners that I know have one thing in common: their ability to focus on one thing. In this episode, I explain how staying small - focusing on one 'niche' or trialling your product/service with a handful of clients - can help you achieve bigger results in the long term. Here's what... READ MORE The post [160] Going small to go big in your business appeared first on Janet Murray.

Attending live events can be great for your business - but have you considered running your own? In this episode, Chris Ducker shares his thoughts on how hosting live events could help you grow your business. Here's what you'll learn in this episode: Chris Ducker's experience of running live events including Tropical Think Tank Why every... READ MORE The post [159] Growing your online business through live events with Chris Ducker appeared first on Janet Murray.

Journalists can be frustrating to deal with. They don't always answer their phones and can be slow to reply to emails (or not reply at all). The good news is, there are things you can do to get their attention - and increase your chances of getting a 'yes' when you pitch a story idea.... READ MORE The post [158] How to get journalists to say 'yes' to you appeared first on Janet Murray.

If you run your own business, there will be times when you feel overwhelmed, with so much on your to-do list, you're not sure where to get started. In this episode, productivity expert Mike Vardy shares his strategies for getting more done in less time. Here's what you'll learn in this episode: Mike Vardy's business... READ MORE The post [157] How to be more productive with Mike Vardy appeared first on Janet Murray.

If you're running your own business, there will be times when the going gets tough and you need to overcome challenges. In this episode, I share seven things I learned from running the London Marathon that can be applied to my business (and to yours too). Here's what you'll learn in this episode: Why you... READ MORE The post [156] How to be gritty (and how it can help your business) appeared first on Janet Murray.

Being able to sell your products and services is a key part of running a small business, but time and time again business owners tell me that selling makes them feel a bit icky and uncomfortable. In this episode, Tara Swiger shares her tips on how to build a sustainable business - and how to... READ MORE The post [155] How to sell without feeling gross with Tara Swiger appeared first on Janet Murray.

Want to invest in training or personal development but feel you don't have the budget? This podcast episode is full of ideas to help you fund training, events and other business opportunities that you'd really hate to miss out on. Here's what you'll learn in this episode: Tips for moving yourself from the mindset of... READ MORE The post [154] How to fund events and training as a small business owner appeared first on Janet Murray.

When you've got a great idea for a new product or service, your excitement can make it tempting to go full speed ahead to the launch stage. But making sure you are building something people actually want is a crucial place to start. Entrepreneur Mark Asquith shares his tips for the six essential stages of... READ MORE The post [153] Product launch strategies that actually work with Mark Asquith appeared first on Janet Murray.

When you're running your own business, there will be times when you come across freeloaders - people who ask for favours, including free or discounted products and services. In this episode, I share tips and strategies for dealing with these types of people. Here's what you'll learn in this episode: Why being upfront about what... READ MORE The post [152] How to deal with freeloaders appeared first on Janet Murray.

If you're looking to grow your following on Twitter, you might want to take part in Twitter chats - or even host your own. In this episode, Sian Conway talks about how she launched the #EthicalHour Twitter chat which now gets around one million impressions a month - and has helped her build her profile,... READ MORE The post [151] How to use Twitter chats to promote your business with Sian Conway appeared first on Janet Murray.

When I asked listeners how I should mark the 150th of episode of the Soulful PR podcast, they said they wanted to know more about me and how the show is put together. So in this episode, I'm answering the questions rather than asking them. In this episode, I'm interviewed by my friend Rob Lawrence... READ MORE The post [150] Behind the scenes of my business appeared first on Janet Murray.

In this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business. Here's what you'll learn in this episode: Jennifer's business story - from PR to running her own personal branding business Why the best brands convey the 'what'... READ MORE The post [149] How to define your personal brand with Jennifer Holloway appeared first on Janet Murray.

If you've never belonged to a membership community, you might be wondering if it's a good idea for you to join one. In this episode, I share my advice on how to choose the right membership community for you - and how to get the most out of it for your business. Here's what you'll... READ MORE The post [148] Should you join a membership site? appeared first on Janet Murray.

If you want to build an online audience for your business you might be wondering where to start. In this episode, academic coach Lucy Parsons talks about how she has used online marketing to build her academic coaching business online - and get fully booked - in just two years. Here's what you'll learn in... READ MORE The post [147] How to build an audience online with Lucy Parsons appeared first on Janet Murray.

There are many great things about running your own business, but if you work by yourself you will, inevitably, feel lonely. In this episode I share three simple strategies to combat entrepreneurial loneliness How online communities can be really important to make both online and offline contacts My advice on why live events are a... READ MORE The post [146] How to deal with entrepreneurial loneliness appeared first on Janet Murray.

If you want to increase your reach on Facebook, you might be considering spending some money on advertising. But how can you make sure you'll get a good return on investment? In this episode, social media expert Gavin Bell shares his advice on how to make Facebook advertising work for your business. Here's what you'll... READ MORE The post [145] Getting started with Facebook ads with Gavin Bell appeared first on Janet Murray.

The 'about' page on your website should be about you and your business, right? Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fix it). Here's what you'll learn in this episode: Why your 'about' page shouldn't be all about you Advice on... READ MORE The post [144] Are you making this mistake with your about page? appeared first on Janet Murray.

If you want to boost engagement on your Facebook page, you might think you need to pay for advertising - but there are ways to increase likes, comments and shares with little - or no - ad spend. In this episode, Institute of Mums founder Jessie Wilson shares her tips on encouraging organic engagement on... READ MORE The post [143] How to get more engagement on your Facebook page with Jessie Wilson appeared first on Janet Murray.

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn't be afraid of niching down your business Here's what you'll learn in this episode: Why people love specialists and experts (and why that's important) How having a niche makes it... READ MORE The post [142] Stop marketing to everyone appeared first on Janet Murray.

Being a published author can help you build credibility in your niche - and attract leads and sales - making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to reach? In this episode, wellness... READ MORE The post [141] How to write and publish your own book with Amanda Cook appeared first on Janet Murray.

You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners shouldn't be scared to be transparent about their costs and prices. Here's what you'll learn in this episode: The importance of... READ MORE The post [140] Should you put your prices on your website? appeared first on Janet Murray.

A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form of blogs, podcasts and video has helped his business double in size. Here's what you'll learn in this episode: Pete's business story - how he... READ MORE The post [139] How to turn content into cash with Pete Matthew appeared first on Janet Murray.

You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn't be further from the truth. In this episode, I explain why creating free content that answers your customers' questions is simply another form of advertising (that's completely free - bonus!). Here's what... READ MORE The post [138] Five reasons not to be afraid of giving away free content appeared first on Janet Murray.

Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owners should focus on becoming known for what they do and outlines a strategy to achieve this. Here's what you'll learn... READ MORE The post [137] How to get known with Mark Schaefer appeared first on Janet Murray.

What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you'll be surprised how easy it is). Here's what you'll learn in this episode: How to use your existing connections to increase your social media reach Strategies you can use to help you... READ MORE The post [136] The one thing you can do to get more social media followers appeared first on Janet Murray.

If you've ever worried that focusing too much on a niche will limit the opportunities for your business, then you'll love hearing how this strategy has worked for Jeff Sieh. In this episode, Jeff shares how specialising in Pinterest for men has helped him grow his social media marketing business. Here's what you'll learn in... READ MORE The post [135] How to dominate a niche with Jeff Sieh appeared first on Janet Murray.

Do you ever get stuck for ideas for blog content? In this episode I share six types of blog post you should be creating regularly. You'll never run out of ideas again. Here's what you'll learn in this episode: How regular blogging can help you build trust with prospective customers Why you should focus on... READ MORE The post [134] Six types of blog post you should be creating regularly appeared first on Janet Murray.

If you want to connect with journalists and get in front of potential customers, Twitter is the perfect social media platform for you. In this episode, Mike Kawula explains how to use Twitter to grow your business. Here's what you'll learn in this episode: Mike's business story - from serial entrepreneur to Twitter expert with... READ MORE The post [133] How to grow your following on Twitter appeared first on Janet Murray.

Publishing regular content on your website can help you connect - and build a relationship - with your potential customers. In this episode, I look at the excuses you might be making not to blog - and share some compelling reasons why you should be. Here's what you'll learn in this episode: How to make... READ MORE The post [132] Are you making these excuses not to blog? appeared first on Janet Murray.

If you want to connect with journalists who need your expertise for their stories - without hiring a PR company or writing endless press releases - subscribing to a media enquiry service can be a great move. In this episode, Daryl Willcox shares his tips on getting the most out of media enquiry services to... READ MORE The post [131] How to use media enquiry services with Daryl Willcox appeared first on Janet Murray.

If you're serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here's what you'll learn in this episode: How journalists use Twitter like a search engine to find information and expert sources for their stories Making use of Twitter to find journalists'... READ MORE The post [130] Three PR-savvy reasons for you to be active on Twitter appeared first on Janet Murray.

Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged Pinterest account that will help grow your business. Here's what you'll learn in this episode: Melyssa's business story - from high... READ MORE The post [129] How to use Pinterest to grow your business appeared first on Janet Murray.

A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members - and ensure they stay in your group? Here's what you'll learn in this episode: Why you need to make sure you are signposting your Facebook group... READ MORE The post [128] How to build a large Facebook community appeared first on Janet Murray.

Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers' questions in a blog. Now he shares his marketing expertise through his blog, recently published book - They Ask, You Answer, and as an international keynote speaker. In this episode, he explains how to get started with content marketing. Here's what you'll... READ MORE The post [127] They ask, you answer: content marketing made easy with Marcus Sheridan appeared first on Janet Murray.

If you're considering setting up a Facebook group to promote your business - or if you already have one but your members aren't very engaged - then this podcast episode is for you. Here's what you'll learn in this episode: The different ways Facebook groups can help you build trust with current and potential customers... READ MORE The post [126] Should you use a Facebook group to promote your business? appeared first on Janet Murray.

You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this episode, marketing expert Roger Edwards shares his advice on simplifying the marketing strategy for your business. Here's what you'll learn in this... READ MORE The post [125] How to make marketing simple appeared first on Janet Murray.

Great marketing is all about having a conversation with your potential customers and webinars are a fantastic way to do this, while showing them exactly what you know - and how you can help them. Here's what you'll learn in this episode: The powerful ways webinars can help you build relationships with customers How to... READ MORE The post [124] How to use webinars to attract leads and clients appeared first on Janet Murray.

If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business? In this episode Yann Ilunga breaks down the process and shows how you can use email sales funnels to attract new prospects and turn them into... READ MORE The post [123] How to create awesome sales funnels appeared first on Janet Murray.

If you're looking for ways to improve your PR success in 2017, then this episode is just what you need. I share three PR habits that will have a huge impact on your business for the year ahead. Here's what you'll learn in this episode: Why planning ahead is crucial when identifying PR opportunities The... READ MORE The post [122] Three must-do PR habits for 2017 appeared first on Janet Murray.

You may well be wondering how to secure sponsorship for one of your business offerings, whether that's an event that you run or an online product or service. Lisa Simone Richards is a PR specialist with a passion for helping health and wellness entrepreneurs do just that. In this episode, she shares her advice on... READ MORE The post [121] How to get sponsorship appeared first on Janet Murray.

If you're looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea? Here, I share some of the pros and cons of outsourcing your PR. Here's what you'll learn in this episode: Why journalists prefer going direct to the source if... READ MORE The post [120] Should you hire a PR company? appeared first on Janet Murray.