Build Your Online Audience

Do you want your business to accelerate in 2019? Maybe you've considered joining a mastermind group or hiring a business coach but don't know where to start? In this episode I share my five top tips on how to hire a business coach and how working with a business coach has helped transform my business.... READ MORE The post [316] How I chose my business coach (and how to choose yours) appeared first on Janet Murray.

Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message. Nichole also shares some of the fears that are holding people back from creating a successful brand as well... READ MORE The post [315] How to create a brand statement (and why you need to) with J. Nichole Smith appeared first on Janet Murray.

Are you struggling to create consistent content or finding you just don't have the time? In this episode I share time-saving tips to help your content go further - from turning a blog post into a slideshare presentation to transforming a keynote talk into a podcast episode and a Twitter chat. Here's what you'll learn... READ MORE The post [314] Repurposing hacks for busy business owners appeared first on Janet Murray.

Have you built up an audience of people who won't buy from you? Or do you feel the fear when it comes to selling to them? In this on-air coaching episode with sustainability expert, Jen Gale, I share helpful tips on how to start conversations with your audience on pricing and sales, dealing with objections,... READ MORE The post [313] On-Air Coaching: How do I sell to an audience that isn't used to being sold to? appeared first on Janet Murray.

Whatever you think of Black Friday, the consumer stats show that it cannot be ignored. Here are some practical tips on how to make the most of Black Friday - including what to offer, how to plan your event/sale and how to promote it to your audience. If you want to listen to the podcast... READ MORE The post [312] 10 marketing ideas for Black Friday appeared first on Janet Murray.

Want to earn money while you're on holiday? That's exactly what Lisa Johnson, founder of two successful wedding businesses and passive income expert does. In this episode, she explains what passive income is, what you need to do to earn money whilst you sleep plus why building an audience is vital if you want to... READ MORE The post [311] How to generate passive income in your business with Lisa Johnson appeared first on Janet Murray.

Do you struggle to come up with daily content to engage with your audience and ultimately make sales? From dogs in hairdressers to comments made by strangers at a speaking event - find out how everything can be turned into a content opportunity with these practical marketing tips. Here's what you'll learn in this episode:... READ MORE The post [310] Four types of marketing content that will make you sales appeared first on Janet Murray.

Are you launching a new product, service or marketing campaign and want it to go viral on Twitter? Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National Dog Photographer's Awareness Day, made it go viral on Twitter - and get picked up by national newspapers. Here's what you'll... READ MORE The post [309] How to go viral on Twitter with Kerry Jordan appeared first on Janet Murray.

Would you like to be more consistent with your content in 2019? In this episode, I share how creating a media calendar could help you become more effective at planning and creating content for your blog/vlog (if you have one), email marketing and social media - and help you get featured in the press. Here's... READ MORE The post [308] How to create a media calendar for 2019 (and why you need to) appeared first on Janet Murray.

Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it's the right marketing strategy for your business? And if you do decide to exhibit at a trade show, how can you ensure you get a return... READ MORE The post [307] Should you exhibit at a trade show? With Kate Hills appeared first on Janet Murray.

Do you find it difficult to market your business at Christmas? Or have you got so many ideas you don't know where to start? In this episode, I share helpful tips on how to come up with great content ideas that will give value to your audience and make sales in your business (plus some... READ MORE The post [306] Christmas content ideas for busy business owners appeared first on Janet Murray.

Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field. But how do you decide what to blog about? In this on-air coaching episode, I share practical tips and strategies with business coach Gemma Stow on how to find out what your audience needs... READ MORE The post [305] On-Air Coaching: What should I blog about? With Gemma Stow appeared first on Janet Murray.

Are you super organised and schedule your content in advance, or do you fly by the seat of your pants, and create content on-the-go when inspiration strikes? In this episode, I share the three different types of marketer, the advantages and disadvantages of each style, and how knowing which type you are can help you... READ MORE The post [304] What's your marketing style (and why it matters)? appeared first on Janet Murray.

Do you offer coaching or consulting to clients and wonder how you can scale up your business? In this episode I help Kirsty Carden, a successful business coach, with practical tips and strategies on how to launch a paid membership community, how to use social media to get people onto a waiting list, and how... READ MORE The post [303] On-Air Coaching: How do I pivot from serving a small number of clients to a membership model? with Kirsty Carden appeared first on Janet Murray.

During my recent FREE sales challenge, participants made a staggering 56k in sales - making this one of my most successful online challenges yet. Want to know all the details? In this episode, I share behind-the-scenes from the challenge, including which social media platforms sent me the most referrals, why my Facebook ads tanked -... READ MORE The post [302] How we generated 56k in 10 days (Sales Challenge debrief) appeared first on Janet Murray.

Academic coach Lucy Parsons started her business four years ago and has seen her revenue grow from just £10 a week to over 50k a year. In this episode, Lucy - who is part of my membership community - the Love Marketing Membership - shares how she has gained fantastic press coverage for her business,... READ MORE The post [301] What it really takes to build an online business with Lucy Parsons appeared first on Janet Murray.

In this celebratory 300th episode, I look back at what I've learned over the last five years of business and share practical tips on how to grow your audience including why it's important, what to do when something goes wrong, and why investing in training is essential for your business growth and development. Here's what... READ MORE The post [300] How to build an audience (and why you need to) appeared first on Janet Murray.

If you want to make more sales in your business, you need to be prepared to sell every day. Fact. But selling everyday doesn't mean constantly pushing your products or services onto people. There are multiple ways you can get your products/services in front of prospective customers/clients - without being spammy/selly. In the episode, I... READ MORE The post [299] How to sell everyday (without being a pain in the ass) appeared first on Janet Murray.

How many times have you booked a dental appointment because your dentist sent you a reminder? Or eaten at a restaurant because a voucher code landed in your inbox at exactly the right time? I bet you didn't think it was scammy/selly. You were probably grateful for the reminder. So why do we feel awkward... READ MORE The post [298] How to turn browsers into buyers appeared first on Janet Murray.

Do you find it difficult to sell through social media? You're not alone. In this episode, I explain how to use social media to start conversations about your product or service that will help you generate leads (plus how to convert those leads into sales). [IMPORTANT NOTE] This episode is part of a week-long sales... READ MORE The post [297] How to sell your products or services on social media appeared first on Janet Murray.

Do you need to generate income in your business - fast?! Approaching customers who have previously bought from you is one of the most efficient (and often most underused) way of generating sales. In this episode I share strategies you can use to make sales from your hottest leads - and do it fast. [IMPORTANT... READ MORE The post [296] How to generate sales in your business - fast! appeared first on Janet Murray.

If you're struggling to make sales, it's likely you're focusing your marketing efforts on the people who are least likely to buy from you (i.e. your cold leads). That's why it's important to go back to basics and 'prospect' your leads. In this episode I'll show you how to identify your hottest leads, so you... READ MORE The post [295] How to prospect your leads appeared first on Janet Murray.

Earlier this year, luxury handbag designer, Jennifer Hamley, was ready to give up on her business. But after attending one of my live events, she made a radical shift in her marketing strategy - and quadrupled her income. In this episode she shares how Facebook Live has transformed her business - in just seven days.... READ MORE The post [294] How to quadruple your income in seven days with Jennifer Hamley appeared first on Janet Murray.

Do you think scarcity marketing is spammy? Is it something you've been too afraid to try in case it puts off prospective customers/clients? In this episode, I explain how I use scarcity marketing in my own business and why - far from being spammy/selly - using scarcity in your marketing can help you give your... READ MORE The post [293] Should you use scarcity in your marketing? appeared first on Janet Murray.

Have you heard of messenger bots and wondered what they are, or how they can help your business? In this episode, expert Kelly Noble Mirabella, shares how you can get started with chatbots, including the best tools to use, how to build your subscriber list, and how you can use them effectively to make sales... READ MORE The post [292] How to get started with messenger bots with Kelly Noble Mirabella appeared first on Janet Murray.

If you'd like to create passive income for your business, this episode may not be exactly what you were hoping to hear - but it's essential that you listen. In this episode, I share tips on how to bring more passive income into your business, including how to build your authority through content (and why... READ MORE The post [291] The truth about passive income appeared first on Janet Murray.

Do you sell your products or services to different audiences? Is this getting you confused about your marketing as you don't know who to focus on and where? In this on-air coaching episode with career coach, Janine Esbrand, I share how to target varied audiences within your email and content marketing, the importance of keeping... READ MORE The post [290] On-Air Coaching: How do I speak to two different audiences in my email marketing? appeared first on Janet Murray.

Speaking at live events can be a great way to attract clients and customers. But how do you get booked as a speaker - particularly when you're just starting out? What kind of experience are event organisers looking for? And what the best ways to get noticed? In this episode I share how I chose... READ MORE The post [289] How to get booked as a speaker appeared first on Janet Murray.

Would you like to try vlogging but have no idea how it will help you business? Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full of helpful tips on how to create interesting and engaging footage using a smartphone, and why sharing your life behind-the-scenes will... READ MORE The post [288] How to get started with vlogging (and how it can help your business) appeared first on Janet Murray.

Would you like to start selling a premium service or product to create extra income in your business - such as a limited edition product or exclusive access to your expertise. In this episode, I share practical ideas on the premium offers you could create for your customers or clients - including how and why... READ MORE The post [287] How to create premium offers for your business appeared first on Janet Murray.

Do you have an idea for a new product or service you would like to launch but don't know how to get started? Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin for practical tips on how to prepare for a product launch, including how to assess whether your business... READ MORE The post [286] On-Air Coaching: How do I get people to buy my product before it's launched? appeared first on Janet Murray.

Do you feel like your brand needs a refresh? In this episode I share my tips and strategies on how to rebrand your business - including how to recognise the signs you're ready for a rebrand, the steps you need to take to make it happen plus the potential consequences of leaving it too late.... READ MORE The post [285] How to rebrand your business (without losing customers) appeared first on Janet Murray.

I started every client consultation by saying: 'let's talk about your monthly income and annual income goals.' You'd be amazed how many business owners say they don't have any. In this episode, I talk to jewellery school owner Jessica Rose about the importance of tracking the numbers in your business - and how doing just... READ MORE The post [284] How to track the numbers in your business with Jessica Rose appeared first on Janet Murray.

I've recently started running pop-up meet ups in town and cities where I'm speaking/working. It's helped me make a deeper connection with existing clients and generate 3.5k of new business (in a matter of weeks). In this episode, I share why meet ups are now part of my marketing strategy - along with practical tips... READ MORE The post [283] How meet ups can help you make sales in your business appeared first on Janet Murray.

Do you struggle to think of what to include in your email newsletter? Or do you spend so much time thinking about what to include, you never get round to writing one at all? Listen to this on-air coaching episode with Boutique Brownies owner, Heidi Wall, for practical tips on how to create a newsletter... READ MORE The post [282] On-Air Coaching: What should I include in my email newsletter? with Heidi Wall appeared first on Janet Murray.

Do you struggle to attract new customers or clients? In this episode I break down the strategy I use to find new clients and customers - every single day. Here's what you'll learn in this episode: How to define your 'hot leads' (3:35) How to define your 'warm leads' (8:55) How to define your 'cold... READ MORE The post [281] How to find new customers or clients - fast! appeared first on Janet Murray.

If you want to grow your business, hiring a team is essential. But when is the right time to hire your first team member(s) and where should you be looking? How much should you expect to pay? And what happens if you make a hiring mistake? Mandy Hamerla is an HR expert who helps small... READ MORE The post [280] How to build your virtual dream team with Mandy Hamerla appeared first on Janet Murray.

Are you fully booked every month but unsatisfied with your income at the end of it? Listen to this on-air coaching episode with accountant, Zoe Whitman, for some useful tips on building passive income streams and helping you earn more without increasing the hours you work. Here's what you'll learn in this episode: Zoe's business... READ MORE The post [279] On-Air Coaching: How do I create passive income in my service based business? with Zoe Whitman appeared first on Janet Murray.

Are you interested in running a live event and want to find out how I organised my latest two-day event Media Influence Live? This episode is jam-packed with practical tips from how to choose your speakers, to how to structure your event and what you can do to add value for your delegates. Here's what... READ MORE The post [278] Behind-the-scenes of my live event: Media Influence Live appeared first on Janet Murray.

In this episode, I explain what sales funnels are and how you can start building them (or improving the ones you have) to make more money in your business. I include examples from my own business (for both service and product-based offers), mistakes I've made with my own sales funnels (so you don't have to... READ MORE The post [277] Sales funnels made simple appeared first on Janet Murray.

Do you struggle to incorporate your personal story within your brand or business? Sharing your personality with your audience is a fantastic way of building up trust and helping you stand out - but how do you know what to share? Listen to my on-air coaching session with Ali Ribchester, founder of Tutti Frutti Clothing,... READ MORE The post [276] On-Air Coaching: How to use your personal story to sell your products or services appeared first on Janet Murray.

Do you struggle with knowing what to include on your sales pages? Or spend so long writing your sales copy it resembles a blog post and not the clear, pithy call-to-action you originally had in mind? Listen to this episode, as I coach Sarah Cooke through my simple, four-step process to writing effective sales copy,... READ MORE The post [275] On-Air Coaching: How to write awesome sales copy - fast! With Sarah Cooke appeared first on Janet Murray.

Would you love to create an ebook or guide for your industry? In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridechilla Wedding Planning Survival and Field Guides, including some top tips on how to build your audience and juggle a business alongside a full time job.... READ MORE The post [274] How to create an ebook or guide for your industry with Aleisha McCormack appeared first on Janet Murray.

Do you freeze when someone raises an objection to the product or service you are trying to sell? Listen to this episode for six practical tips that will help you handle sales objections successfully - from how to anticipate objections before they come up, to why you need to treat objections as 'fears' and welcome... READ MORE The post [273] How to handle sales objections appeared first on Janet Murray.

Susan McVea is an expert in helping people sell with ease, building up their client list person-to-person, without a big following or audience. She has built her business from ZERO to 6 figures in 18 months, and in this episode, shares her tips and strategies from gaining your first client, to using Facebook groups effectively... READ MORE The post [272] How to get clients when you have no email list with Susan Mcvea appeared first on Janet Murray.

Do you struggle to set your prices? Are you unsure how to work out your profit margins and sales targets? In this episode, I offer four easy-to-follow steps that will help you set your prices successfully, no matter whether you're a product or service based business. Here's what you'll learn in this episode: The most... READ MORE The post [271] How to set your prices appeared first on Janet Murray.

Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base base in other towns and cities? And what are the pitfalls of scaling your business - and... READ MORE The post [270] On-Air Coaching: How do I scale my business - fast? appeared first on Janet Murray.

If you run your own business you have to make decisions about what to sell. If you're right at the start of your journey, this might be about working out your very first offer or product range. If you're further along, it might be about deciding whether or not to introduce a new product or... READ MORE The post [269] Deciding what to sell (at any stage of your business) appeared first on Janet Murray.

If you're looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this – and that goes for both product and service based businesses. In this episode I share seven practical ways to boost your engagement on LinkedIn. Here's what you'll learn in this episode:... READ MORE The post [268] How to get more engagement on LinkedIn appeared first on Janet Murray.

Social media is all about engagement, but if you're new to Twitter – or looking to up your game on the platform – you might be wondering how to get those conversations started. In this episode, I'll share my tips on how to get more engagement on Twitter and talk to prospective clients for your... READ MORE The post [267] How to get more engagement on Twitter appeared first on Janet Murray.