Build Your Online Audience

Ever worried that you're annoying your subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy? Then you'll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy. They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you. Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers. They explain why you shouldn't overthink email segmentation. And why you mustn't be afraid to delete people from your email list. PLUS how you can sell in your emails and still give value. It's full of really practical advice and takeaways that you can apply straight away in your own business. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About this podcast episode (0:20) How Rob & Kennedy got started with email marketing (03:03) Why you should stop worrying about sending too many emails (04:42) How often Rob & Kennedy email their subscribers (06:28) How to start your email relationship with a new subscriber (08:39) Why it's good to set up expectations in your intro emails (10:30) Why it's important that people understand your personality (13:45) How you can use your own experiences to make your messaging interesting (15:26) Why you need to segment different parts of your audience (16:55) How to start segmenting your list and why you should start simple (19:17) Why you need to look at the outcomes that people need when you segment (21:29) How to win your subscribers back if they've stopped engaging (24:45) How often you should run a re-engagement and what to do if you get no reply (27:16) How to avoid sending your emails to the spam and junk folder (27:43) How to create content that sells and still give people value in emails (28:30) About Rob & Kennedy and my Build Your Audience programme (31:50) Resources The Email Marketing Show Podcast Rob & Kennedy's Facebook Group Join my Build Your Audience programme Find out about my Pinterest Course Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [350] How to use surveys to increase your online sales with Rob & Kennedy (podcast) [395] How to write addictive email copy with Rob & Kennedy (podcast) [401] How often should you email your list (podcast) [404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

I was recently diagnosed with ADHD. At the grand old age of 45. If you haven't heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness. I've found it uncharacteristically difficult to talk/write about, but I'm sharing it here in the hope it might be of help (even just as a reminder that everyone has their 'things' to deal with). In this special podcast episode, I share the story of how I discovered I had ADHD and why I believe it's my secret superpower as an entrepreneur. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} By the time you get to the end of this post, there's a good chance you'll be thinking one of three things (or maybe all three). But I do those things too But you don't seem the slightest bit 'hyperactive' Janet ADHD isn't real...it's just your personality type So, to put it into context...yes we all do some of the things I share with you here sometimes. What makes the difference with ADHD is (a) the frequency with which the symptoms occur (b) the extent to which it affects your life. It's also worth mentioning that ADHD shows up differently in different people….particularly in girls and women (which is why it's often missed). For example, the hyperactivity and/or restlessness can be mental rather than physical (as in my case). And while educational/professional achievement in people with ADHD is often lower, it can show up in high achievers too. In fact the ability to 'hyperfocus' - to zone in on a particular area of interest and block out everything else - can be EXACTLY the thing that helps you to become a high achiever (another reason why ADHD can get missed). I always felt there was something a bit 'different' about how my brain worked - but like many people - I associated ADHD with hyperactive teenage boys, so never imagined I could have it. Then I stumbled across an article about women and ADHD and thought…'oh my God, that's ME.' I spent the next year or so reading and researching, which is what, eventually, led to me getting tested and getting a diagnosis. My ADHD symptoms To put my symptoms into context, here are some of the questions I've grappled with pretty much all of my life 👇: ✔️ How can I be such a high achiever at things I find interesting but suck SO badly at those I don't (which is VERY apparent from my school reports)? ✔️ Why can I concentrate for hours on things I'm interested in - to the point where I lose track of time - but struggle to pay attention to anything that doesn't? ✔️ Why am I so bad at 'life stuff?' Paying bills, booking/cancelling appointments, ordering groceries, cooking…. ✔️ Why do I get so excited about new things….then struggle to finish them? ✔️ Why am I so bad at friendship? Remembering friends' birthdays, sending baby gifts, asking after them when they're sick, turning up to social things…well maybe not bad, just inconsistent... ✔️ Why am I such an impulsive spender (but never seem to learn from my mistakes)? ✔️ Why am I so brilliant with words...but frequently get muddled up with numbers and dates? ✔️ Why do I leave everything until the last minute? In fact, why does leaving it to the last minute sometimes feel like the ONLY way to get it done? ✔️ Why do I struggle so much with detail? To the point where starting a project with lots of moving parts or instructions to read feels PHYSICALLY painful? ✔️ Why can't I hold down a job or even stick working in an office with other people for more than a few weeks at a time? ✔️ Why do I get so BORED of everything so quickly: meetings, relationships, social events, small talk, projects...? ✔️ Why do I sometimes make such impulsive decisions? Decisions that can blow up relationships (friendship/work/family)...often on a whim? ✔️ Why am I SO damn sensitive? To the point where a cross word/brush off from a colleague/friend can put me in a dark place for weeks on end… ✔️ Why am I a compulsive workaholic who works longer hours than anyone else I know (often to achieve the same results)? ✔️ Why don't I enjoy holidays/days off like other people seem to? ✔️ Why can't I SWITCH MY DAMN BRAIN OFF? 🤯 All of which I now realise are symptoms of ADHD. Why you don't have to be hyperactive to have ADHD If you've worked with me and/or are a friend, you may be surprised by me sharing this. Because I probably come across as pretty calm, right? I generally don't pace the floor, interrupt people when they're speaking and/or talk incessantly (well, only sometimes 😂 ) or any of the other stereotypical symptoms of ADHD. The only thing you might have noticed is that sometimes I talk a bit fast. And - if you've worked with me, you'll also know I THINK fast. Which can make it hard to keep up at times... But I wasn't bouncing of

Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall. Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader. Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP. Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas. PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes About my Pinterest course (0:50) About Jen Hall and her business and how she helps people (4:11) The benefits of becoming a market leader in your area (6:44) Why size doesn't matter if you want to be a market leader (8:45) Why you need to niche before you can become a market leader (10:18) Why you need to ditch niche fear (12:12) Why passion will help you niche (14:20) Why you'll never get anywhere if you don't niche (15:06) How to use your messaging and articulate what you do to help you niche (17:43) Why you should avoid overcomplicating your messaging (20:44) Why you'll hold your business back if you don't specialise (22:19) Why differentiation is key to becoming a number one choice (25:02) Why you need to create your USP rather than look for it (30:05) Why you need to look at your competition to help innovate (33:06) The difference accumulated benefits and that one killer thing you do (34:25) Why you need to bring your ideas to market (37:14) How to differentiate yourself in a crowded market (38:53) How to stand out by using technology to be personal (41:04) Why you need to be personal to your audience become a market leader (43:02) Why content planning is so much easier if you've specialised (43:43) Why your messaging will help you become a market leader (45:45) Resources Jen Hall The Expert Unrivalled Podcast Sign up for my Daily Email Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme and get access to my NEW Pinterest course Other podcast episodes [349] How to find the right niche for your business (podcast) [389] How to find your niche and why you need to with Jo Soley (podcast) [406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast) [409] How to use Pinterest to grow your online audience with Kate Beavis (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you've been wondering how you can promote positive messages about inclusion and diversity, a good place to start is with your marketing materials. In this fascinating interview, marketing expert and confidence coach Ramat Tejani explains how to spot unconscious bias in your marketing and how to be more inclusive. Find out how you can make a difference from the way you write your content and the tone of voice you use - through to the guests that you might invite on your podcast or Facebook Live. Ramat also recommends resources that you might find helpful to understand this more. I'd love to know if you find this helpful. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes About Ramat and her business (1:43) How unconscious bias works in our minds (3:13) Why we can be uninclusive in our marketing (4:17) Why we all have an unconscious bias (7:18) How to view your business for diversity, inclusivity and unconscious bias (10:54) Why being inclusive in your marketing will make a difference to your sales (14:47) Why you should keep your language and tone of voice clear and simple (17:30) Why you should be conscious of the audience you're writing for (20:08) Why anyone should be able to understand your content (25:25) How to be less bias in your content creation and bring in new voices (26:55) Why you need to keep adapting your marketing to ensure inclusivity (31:18) Why you will have to take your time with any changes you make (35:17) Why it's ok to say you're taking the time to learn about racism (41:17) How everyone can make a difference even if its small (44:08) Books and resources that Ramat recommends (45:50) Resources It's about Damn Time Arlan Hamilton Sway: Unravelling Unconscious Bias Dr Pragya Agarwal The Other Box Ramat Tejani Website Ramat Tejani Instagram - The Inspiration Box Ramat Tejani Instagram Ramat Tejani Twitter Sign up for my Daily Email Join my Instagram Academy Course here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme Other podcast episodes Join my Build Your Online Audience Programme Other relevant podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [384] How to be more yourself in your social media content with Nat Lue (podcast) [372] How to build an engaged online audience (podcast) [391] How to write better social media captions (podcast) Connect with me on Twitter, Instagram, Pinterest, Facebook and LinkedIn

Want to learn how to use Pinterest to grow your online audience? If so, you need to listen to this podcast episode with Pinterest expert Kate Beavis. Kate explains why Pinterest is a visual search engine - and not a social media platform - which makes it a powerful tool to build your online audience. She shares expert tips for setting up your Pinterest boards, what kind of content you should be sharing - and how often - and how to make use of the latest Pinterest features. Kate also explains why Pinterest isn't just for product-based businesses and why it's ideal for service-based businesses too. PLUS how you can create tons of content fast and what you need to understand before you start creating content for Pinterest. There's so much value in this podcast episode. Even if you're already using Pinterest in your business I guarantee you'll find something useful. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About my new Getting Started with Pinterest Course with Kate Beavis in my Build your Audience Programme (1:02) About Kate's business and how she uses Pinterest in her business (2:50) What Pinterest is and why it's not a social media platform (4:05) How to use Pinterest as a visual search engine and how it compares to Google (5:29) Why you need to understand your audiences pain points when planning your content (9:23) Why Pinterest is great for a product-based business (9:57) Why Pinterest is really powerful for a service-based business (11:30) How to set up Pinterest for your business and why keywords are vital (16:08) How to set up your Pinterest boards and how many boards you need (18:01) Why scheduling is key on Pinterest and how often you should be pinning (21:50) How to share other people content on Pinterest (23:30) What to consider when it comes to visuals/text/images on Pinterest (27:18) How to make sales if you are a product-based business on Pinterest (30:07) How to quickly create lots of content for your Pinterest boards (32:01) Where to push your content if you don't have a blog or website (34:34) Using Pinterest Stories and tips on linking your videos to TikTok (36:14) How to use Pinterest to promote your podcast or YouTube channel (38:30) What metrics are important to track on Pinterest (39:28) Kate's website The Indie Practice TheIndiePractice Pinterest TheIndiePractice Facebook Resources Join my Instagram Success Academy here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme Other relevant podcast episodes [163] How to get high profile media coverage in your business with Kate Beavis (podcast) [319] Why you should be using Pinterest in 2019 with Eve Tokens (podcast) [372] How to build an engaged online audience (podcast) [391] How to write better social media captions (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you ever have those days when you feel like you're all out of ideas for Instagram Stories? Or you've been posting Instagram Stories but you feel like your ideas are a bit stale and you'd love to shake them up a bit? Maybe you've got a product or service launch coming up and you'd love to know some new innovative ways to talk about what it is that you do and promote your product or service? Then listen to this podcast episode where I share 11 Instagram Story ideas to generate more sales in your business. With three of them I go into more depth and explain how you can construct the entire Instagram Story from beginning to end. Discover how you can use Instagram Stories to start conversations and generate sales. Plus why getting people into your DM's is key. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About my Instagram Success Academy (01:54) Why Instagram stories are so powerful for sales conversations (2:42) The difference between your Instagram grid and your Instagram Story (3:22) Why asking for opinions/using polls on Instagram stories is great for making sales (08:21) How to use your publicity shots in Stories and use voting polls (10:46) How to create content about your behind-the-scenes on Instagram Stories (11:33) How to use behind-the-scenes on Instagram Stories for product or service businesses (12:15) Examples of using before and after content in Instagram Stories (14:29) How to use the grenade post as a video in Instagram Stories (16:44) How to use awareness days in your Instagram Stories (18:13) The ideal length for an Instagram Story and how to keep people viewing & engaged (19:30) How to ask for opinions to generate loads of engagement (20:46) How to construct a day in the life Instagram story and examples of what to post (24:10) How to avoid frustrating your Instagram story viewer (26:57) What to put in a getting to know you Instagram Story and what you must include (27:21) How to create an Instagram Story to promote and get people in your DM's (29:52) Why you should get people to DM you rather than send them to your website (32:58) About my Instagram Success Academy (34:25) Resources Join my Instagram Academy Course here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme Other podcast episodes [362] How to grow your Instagram following to 27K fast (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) Masterclass - How to generate passive income in your business Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club How to add closed captions to your video using Rev and Kapwing #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you ever have a series of social media posts or marketing emails to write and find yourself wondering how you heck you can make the topic interesting? In this podcast episode, I share my secret strategy for turning 'boring' topics into super engaging content. It's so simple, you'll wonder why you didn't think of it yourself. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes Resources Sign up for my Daily Email Join my Instagram Academy Course here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to generate passive income in your business Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [405] The secret to creating bingeworthy content (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook

Ever felt that something in your mind is holding you back from growing your business and your online audience? Then you'll love this podcast episode with performance and mindset coach Osmaan Sharif. Osmann explains the common struggles that affect our mindset as entrepreneurs and how this can get in the way of building our audience. Discover why you need to know your entrepreneurial super power and how this will help you identify the parts of your business that you should be focusing on and what you might need to let go. Find out how aligning your values with your business goals will motivate you and help you achieve your goals and what happens to your mindset when they get too far out of synch. He shares practical advice that you can apply in your business to deal with overwhelm, procrastination and perfectionism. Plus how 90 day goal setting can help us move forwards in business. As always I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes About this podcast episode (3:12) About Osmaan and how he helps entrepreneurs with mindset (4:27) Why mindset is so important to business owners (6:49) Why a past corporate background can hold people (9:15) Why big goals can overwhelm you and hold you back (10:44) Why expecting too much of yourself can overwhelm you (13:08) Why perfectionism will hold you back and (14:22) About the different entrepreneurial superpowers and how it can affect your strategy (17:11) Why you need to focus on the parts of your business that you are good at (20:08) What procrastination is really telling you about your business (21:40) Why the wrong mindset can really affect your business (24:15) Why being clear on your goal will stop holding you back (28:03) How ninety-day goals will help you move forward and focus (33:15) Why shorter goals are better and flexibility is key for achievable goals (36:00) How accountability will help you stay focused (37:15) Why we need to align our values with what drives us forward (40:01) How knowing your values and your goals will help you make decisions in your business (44:38) Why we can struggle with what we think we should do and what we actually do (47:57) Resources Osmaan Sharif's Rapid Transformation website Find out more about your entrepreneurial superpower in this podcast episode: [217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast) Sign up for my Daily Email Join my Instagram Academy Course here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to generate passive income in your business Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [405] The secret to creating bingeworthy content (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Want to know how to make content so good that it's like your favourite show on Netflix where one show is never enough? The sort of content that people just can't get enough of and they want to binge on it. Listen to this podcast episode where I explain how you can make your content bingeworthy and make people crave your content so much that they just can't stop consuming it. I explain why Netflix is SO addictive and how we can learn so much from it by applying the same principals. Discover how you can make your regular content be it email, podcast, YouTube or blog just as addictive as Netflix and people can't wait to get their eyes (or ears) on it. I share practical tips and tactics about how to make your content bingeworthy and why it's so powerful if your content can do this. Find out why our brains crave familiarity and how you can make your content irresistible. As always I'd love to know what you think. p.s Warning you might want to go on and listen to other episodes after this one. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} My daughter and I have a serious Netflix habit. We sit down at 10pm every night with a chocolate covered Oreo and cup of tea to get our 'fix'. Over the past few months we've watched: Tiger King Spinning Out Anne With An E The Marvellous Mrs Maisel Over the past few years we've watched the entire seven series of The Gilmore Girls - including the revival - several times. And I think we're on our third time through Call The Midwife, which has seven series. At 11pm we often end up bickering because my daughter wants to watch another episode. And it's hard to play the responsible parent because I'm DYING to see the next one. If you think 11pm is late for a 14-year-old to go to bed, by the way…well I'll tell you about that tomorrow. From a behavioural science point of view, our behaviour follows a classic pattern of habit formation. There is a cue (the time - 10pm) There is a routine (the cup of tea and the chocolate Oreo) There is a reward (the enjoyment of the show) This is followed by a craving for the next show. The reason Netflix shows are so addictive is because they flood us with the feel-good hormone dopamine, leaving us 'hungry' for the next show. And there is so much we can learn from Netflix on how to make our own content more 'binge worthy'. For example, I've been publishing a new podcast every Friday for the past four years (cue). People often tell me they plan their dog walk/gym visit around this (routine). I know that if people have enjoyed the episode (reward) they'll want to listen to others on a similar topic (craving). Which is why I often mention other relevant episodes on the show (and include them in the show notes). And since I've been publishing my daily email on/around 7am each day (cue), people have started telling me it's the first thing they read each day over their coffee (routine). If they've enjoyed the email (reward) they'll be looking forward to the next one (craving). Which is why I sometimes hint at what I'm going to cover in the next one. What does this mean for you? If you can make your content part of someone's routine, you'll find it much easier to build an engaged online audience. So how do you do this? A cue can be created by deciding on a regular day/date/time. For example, if people know you put a new podcast out every Friday, they can plan their activities around it. My podcast, daily email, podcasts, Boris A routine can be established through a familiar format. Even this podcast has one. As human beings we like to know what to EXPECT. We can learn a lot from the news/magazine shows. Radio 4 - news on the hour, half hour, 15. People watch Newsnight - Emily Maitlis reads the news, then there's a few interviews So my Daily email works because it's the same every day. The reward mostly comes from the enjoyment/value of the content. But there are other ways to reward people who engage with your content - for example reading out reviews/doing shout outs. When people feel seen, heard and appreciated, they're far more likely to keep engaging with your content. You can create cravings by telling people what's coming up in the next post/show. Or referring to other related content they might find interesting. Teasers or trailers e.g. daily emails - gave them the title...what is it going to be about? On a platform like Youtube you can actively encourage people to binge on your content by creating playlists of videos on similar topics. On a blog, you can create round-up posts of blogs on similar topics. On a podcast you can record 'seasons' on specific topics to encourage people to listen to a bunch of episodes at once. In psychology this is known as clustering. People have a limited amount of space in their short-term memory. In fact, most people can only remember around seven pieces of information at

If you're like most business owners I know the idea of emailing your list each day might seem crazy. Won't people get sick of hearing from you every day? Won't you lose all your subscribers? I recently started sending a daily email to my list and, in this podcast episode, I share the surprising results. Even if you have no intention of sending a daily email to your audience, this episode will give you ideas and inspiration for what to write in your emails so you can build a closer relationship with your audience. This is probably one of my most personal podcasts and I share a lot of my business and what inspires me to write. I'd love to know if it inspires you. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Here's five great reasons to email your list regularly with practical tips on how to get into the habit of writing every day and why it will make you a better writer. 1.You'll develop a daily writing habit (which will help you get better at writing) People often tell me they struggle with writing copy for their business. Writing an email newsletter, sales pages - or sometimes even a simple social media post - can paralyse them for weeks. And this isn't just newbies. I hear this from experienced business owners too. But like everything, writing is about practice. And the more you do it, the easier it gets. My friend Kennedy started sending a daily email to his list because he's dyslexic and wanted to get better at writing. He's been doing it for two years now. But if you read his stylish, entertaining emails, you'd NEVER guess (and, yes, it was Kennedy who gave me the idea for MY daily email). Which is why developing a daily writing practice is such a powerful thing to do - even if (like me) you're already a confident writer. I get up at 5am and make coffee. Then I write my daily email, then my Instagram post, followed by any social media copy, email marketing copy, Facebook ads I have to write. And - apart from a daily team meeting at 10.45am - I don't do any meetings or coaching calls until midday. I just write/create content. Why do I do it this way? Because I believe it's easier to write when you first wake up - when your mind is uncluttered by the worries of the day and - crucially - there are no interruptions. And while I never suffer from writer's block (which is what 18 years in journalism does for you), I do write better copy when I'm feeling inspired. Now I'm not saying you should get up at 5am every day and write a daily email, like me and Kennedy (who's also an early riser). But developing a writing routine - where you write and/or journal at a certain time of day (ideally first thing) is one of the most powerful ways to improve your writing and/or creativity in general. 2. You'll develop a bank of content you can repurpose into other things Since I started my Daily Email in April 2020, I've racked up a cool 13,000 words of copy that can be repurposed into social media posts, email marketing copy and Facebook ads. I recently created a whole series of Facebook ads for my new Instagram course from 'daily email' copy - and a bunch of marketing emails. And I'd much rather have a bank of good writing to draw from, than force myself to write an eight-part email marketing sequence when I'm not feeling it. In fact, I actually repurposed some daily email copy to create this podcast episode and blog post. 3. You'll develop a deeper relationship with your audience Since I've been sending my daily email I've been getting tons of emails back from people who resonate with the stories/experiences in my emails. Being more vulnerable and sharing some of the downsides of being an entrepreneur has resonated particularly strongly. For example, when I shared the contents of the email below, I got a flurry of emails in return from people who'd also had shirty emails from clients - so they could relate to my story. Your emails are constant. Quite annoying. And very pushy. I buy your social media diary because it is helpful. I do not expect to be literally bombarded daily. And some of them are highly inapproriate, very 80's salesy (not how the world works these days) and even for someone who is all about the business and all about marketing and sales, verging on rude in their tone and somewhat patronising/look at me how wonderful I am, at times. Feedback I hope is useful. I will buy the diary again but please remove me from mailing and marketing lists. 4. You'll sell more of your products/services When I invite people to sign up for my daily email, I make it clear that I might mention relevant products/services. In fact I put a link to a product/service in pretty much every email. And people buy. 5. It's a form of therapy I also see writing as a form of therapy. So while writing the daily is (I hope) helpful for my audience. It's also a way of helping me process my e

Would you love to know how you to build your audience using competitions and giveaways? If you've ever wondered how to run a competition or giveaway and how you can use this to build your audience on social media - then you'll love this podcast episode - with Mark Simpson founder of Boostly and worldwide Facebook group the Hospitality Community. Mark explains step by step how you can build your online audience by using giveaways and competitions on Facebook and Instagram Discover how you can use competitions to get people from your Facebook page and onto your email list. He explains how to make your competition post go viral with clever copy and posting tactics. And how to make sure you don't fall foul of Facebook regulations by using the right copy. Find out how you can use competitions or giveaways to build an audience in any industry and how you can use them to create a buzz when you're launching a new product or service. Mark shares so much in this podcast episode including his tried and tested 5-day formula for creating and running successful competitions and giveaways on Facebook and Instagram. Plus he shares the exact copy for Facebook and Instagram competition/giveaway posts so that you don't have to create it yourself. I hope you're as excited by this podcast as I am and I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About this podcast episode (4:35) How Mark's business evolved and how he started his business (8:02) Background to Mark and his Facebook group (13:02) Why competitions help the Facebook algorithm (18:23) Why building Facebook followers through giveaways works (20:32) Key things you have to do when running a Facebook competition (21:57) Why the image is really important in a Facebook competition (22:30) Why the first few lines of your copy are really important in your competition post (22:56) Why you must get your giveaway T&C's right (24:12) How to be clever with your copy and get people to share your post (24:50) How to choose a competition prize (and why it doesn't have to be your product/service) (30:40) How to think creatively about images (even if you don't have a beautiful product) (35:30) Why you must be present on social media after you launch (39:01) How to get more eyes on your competition posts (and how much you should post) (41:09) Marks 5-day formula for running a competition and what you should do daily (44:08) How to get people onto your email list from your competition (47:58) How to use peoples competition excitement to make a sale (49:23) Why the competition strategy will work for building your audience (53:20) How to use a competition/giveaway to launch a product or service (55:24) How to access the dropbox folder with the competition templates (57:24) Resources Connect with Mark on Instagram Mark's Boostly podcast Access Marks FREE 5 day competition copy here: boostly.co.uk/janetmurray Join my Instagram Academy Course here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to generate passive income in your business Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [378] How to use hashtags to build your online audience (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [400] How to build a large audience for your blog, vlog or podcast (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwin

Are you feeling frustrated with your Instagram growth? In this episode, I share the surprising reason your account isn't growing (even though you're posting consistently, using relevant hashtags and/or spending time engaging on other peoples' accounts). And show you how to fix it. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} If you're struggling to attract new followers to your Instagram content, you may think it's because you haven't nailed your strategy. You need to post more often/consistently. You need to find the right time of day to post. You need to find the right hashtags to attract your ideal/clients. But while honing these strategies can help, there is one fundamental thing you have to be able to do to grow your following. If you can't do this, you'll struggle to grow your audience - regardless of any strategies you try. So what is this magic thing you must be able to do? You have to be able to connect emotionally with your audience. Your content needs to make people stop in their feed, And it needs to make them feel something. For example: Empathy (because they've had a similar experience) Amusement (because you've made them laugh) Anger/frustration (because they disagree with you) If you want people to take the time to stop and read your post. If you want people to hit 'save' or 'share' - or leave you a comment - it has to hit them right in the heart. It if doesn't, they'll just keep on scrolling. So how do you know your content is hitting the spot? More people will be liking, commenting on and sharing your content for sure. But what will really show your content is hitting the spot is when people leave comments like: 'This really resonates with me.' 'I feel like you're inside my head.' 'I was just thinking this earlier. So how do you create this kind of content? Keep reading and you'll find out. 1.Study your competitors' content Take a look at the account of some key competitors that are getting good engagement and growth on their account. How are they engaging their audience emotionally? Natalie Lue - everything we do is about making us feel better. So if we can make our audience feel better about themselves they'll love us for it. Lifestyle envy (personal/work) - Hannah Otto, The Annaedit, Brand Stylist Humour: Alyssa Limperis, Simon Holland, Glitterbeards, Paul Flaart Empathy: Matt Haig, Jamie Tworkowski (Jamie T), Helen Marie Reassurance/encouragement: Boss Babe, me Challenge: polarising content - don't see so much on Instagram People need to SEE themselves in your story - even if they haven't had that exact experience. 2. Look at what's done really well for you (and do more of it) For example, I have a recent post: Don't take criticism from people you wouldn't take advice from. In the caption I talked about how people email me with 'advice' on email marketing - even though they don't have 1,333 likes 1086 shares 640 saves 3. Curate content I've just been looking at my top ten performing Instagram posts of the past year. My best performing post got: 2,663 likes 5,920 shares 28,933 impressions PLUS it's been saved 2,495 times, landed me 912 new followers and 90% of people who saw the post weren't even following me in the first place. Pretty mind-blowing, right? Well here's the interesting thing. Only ONE of my ten best-performing Instagram posts was actually created by ME (number 10 as it happens). The rest of the posts (including this one) were originally created by other people. I was simply resharing them. In the last six months I've more than doubled my Instagram following from 6.5k to over 15k and content curation (sharing other peoples' content) has been a big part of my strategy. The way I see it, there is so much great content out there already - created by people who are more eloquent, funny and/or talented than I could ever be. So instead of dishing up my rather mediocre content, why not introduce my audience to the best of the best? That way I can focus on giving them exactly what they need: funny, inspiring, poignant, polarising...whatever it is they need to hear at any given time. Without having to come up with a single idea myself. And in doing so, I'm not just growing my own Instagram account. I'm helping to grow other peoples' too. Which is a win-win all round, right? Of course there is an art to content curation (including how to credit those whose content you share). Which is why I've devoted a whole section to it in my new Instagram course, which starts in May. But not only can content curation save you tons of time...it can also help you improve the quality of your content. Which is why I'd love you to give it a try (tip: it doesn't just work on Instagram) Podcast shownotes About my Instagram Success Academy (01:54) Why you have to hit people emotionally with your content on Instagram (4:08) Why your Instagram content n

'How often should I email my list?' This is probably one of the most common questions I get asked about email marketing. The rather unsatisfactory answer is 'it depends' - on all sorts of factors, including how often you usually email your list, what's going on in your business at the time and what your goals are. But what I can tell you is that you are almost certainly emailing your list less than you should - and missing out on sales as a result. In this podcast episode, I tackle the question of how often you should be emailing your list - and share the key email sequences every business owner should have. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. The 'delivery/welcome' sequence This is the sequence of emails you send someone when they join your email list. If they have signed up via a free lead magnet (i.e. a resource you create specifically with the intention of getting people to join your list), I'd suggest sending a series of 3-5 emails where you break down the content of your lead magnet and give additional value. I generally refer to this as a 'delivery sequence'. So for example with my 23 Social Media Ideas lead magnet, I send five follow up emails (across four days). The first - which should land immediately after they subscribe to the lead magnet - is to deliver the lead magnet. The second - sent around 24 hours later - asks subscribers to email back and let me know if they received the email ok. This can help troubleshoot any potential problems with spam (once a new subscriber emails me back, their email provider recognises us as 'friends' - which means my content is less likely to end up in spam). The next three delve deeper into the problem the lead magnet solves (not being able to come up with engaging content ideas). I share three types of post (one each day): the question post, the 'story' post and the 'grenade' post. In this email I make a sales offer to a product/service that feels like the natural 'next step' to the lead magnet. This may or may not lead into a sales sequence. I may also make a 'soft' sales offer in the p.s. of the second or third email (or both). If people are joining your list for another reason i.e. you just have a general 'sign up' email, I'd recommend a 3-5 email 'getting to know you' sequence where you talk a little bit about what to expect from being on your list and help people get to know you better. You should also create a welcome sequence for people who buy one of your products/services. For a coaching/membership programme - where you're going to be working with people over a longer period of time - I'd recommend a 3-5 day 'tour'. In my Build Your Online Audience Programme, you get a 'tour' of the membership (including the site/resources and team). For an online course, masterclass or playbook I'd generally keep it shorter. 2. The 'sales sequence' This is the sequence of emails you send someone to promote a paid product/service. This can be anything from an online masterclass to a playbook to an online course. The length of your sales sequence really depends on the product/service you're selling, but, personally, I wouldn't recommend sales campaigns that run for longer than 5-7 days - with some kind of scarcity built in - otherwise people can start to zone out. I'd recommend sending at least one email every day, with at least 2-3 emails on the last day. I'd also recommend creating a 'looked not bought' sequence - which you send to those who have clicked on the link to purchase (more on that later). However, the length of your campaign can depend on the product/service you're selling. For example, I have a four day email sequence I use for online masterclasses, which I generally start three days before the day of the masterclass. If I start to promote any earlier, I find people forget about the masterclass. 3. The 'looked not bought' sequence One of the biggest mistakes I see people making with their email marketing, is not asking people why they didn't buy. While it can be uncomfortable to ask, it can also be an opportunity to convert someone who might otherwise have walked away. The reasons people don't buy are varied and complex. Some people have unanswered questions, but for whatever reason they don't ask. Others have a fundamental misunderstanding about the product/service - which can be down to missing/misleading information on your sales page, for example. A few have decided the product/service is not for them based on an incorrect assumption. For example, lots of my customers/clients convince themselves my services are not suitable for product-based businesses - even though I do my best to stress this in my marketing and use relevant testimonials. In many cases, when you provide subscribers with the information they need, they will decide to buy. Even if they don't, at least they've had all the

Publishing regular content on a blog, vlog or podcast can be a great way to build your online audience. My podcast The Janet Murray Show gets around 35k downloads per month, consistently ranks top of the UK podcast charts for marketing and is the biggest driver for leads and sales in my business. Which is why I've invested a huge amount of time and resources into building my podcast audience since I launched in 2015. But just having a blog, vlog/Youtube channel or podcast isn't enough. People won't automatically find your content, just because it's out there. You need to invest time and resources building an audience for that content. And while the platforms might be different, the audience-building strategies will be the same - regardless you have a blog, Youtube channel, Facebook Live Show or podcast. Which is why, in my 400th episode of the podcast I want to share my top audience building strategies with you. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. Consistency Show up regularly Make a public commitment Become part of peoples' routine Promotion strategy Promote every episode more than you think It sounds obvious, but showing up regularly is key. I launched my podcast The Janet Murray Show back in 2015 and I've never missed an episode. I started out publishing a new episode every Friday. For a few years I published two episodes a week (one solo show midweek and one interview episode first thing on a Friday). So on the odd occasion my podcast has gone live later than usual, people have actually messaged me to ask me where it is. If you struggle with consistency, I'd recommend making a public commitment to posting your new episode/post on a particular date/time e.g. Friday. This gives you accountability (if you've promised something publicly, it's much harder not to do it). It also helps get your audience familiar with your publishing schedule, which means consuming your content can become part of their routine. For example, my podcast listeners often tell me they listen to the latest episode of my podcast on the school run, when they're cleaning their house on a Saturday or out for a run on a Sunday morning. Becoming part of peoples' routine is a sign you're building an engaged and loyal audience. Consistency also matters when it comes to the promotion of your blog/vlog or podcast. Most content creators I know vastly underpromote their content. They publish a new episode/post, make a few 'announcement' posts about it on social media, then move onto their next piece of content. If you want to build an audience for your blog/vlog/podcast, you need to treat every new post/episode as a launch, which means creating a promotion strategy that you rinse and repeat every time (and add to as time goes on). For example, when my podcast goes live on a Friday I email my list, create some kind of announcement on my Facebook messenger and do an Instagram Story. This is followed up with multiple pieces of social media content across the week. We also regularly promote episodes from my back catalogue. This means finding different ways to talk about the same episode (more on that later). While there is always more you can do (there's still lots more I could do to promote each episode) a good rule of thumb is this: promote each episode way more than you feel comfortable with and you'll probably have it about right. 2. Collaboration Invite people onto your podcast, FB Live, Youtube, guest blogs Don't be fooled about the big cheese - smaller often better Get on other peoples' podcasts etc Speaking, guest teaching, press One of the quickest ways to build your own audience is to get in front of other peoples'. This is why inviting guests on your podcast, Facebook Live or Youtube show - or inviting people to guest blog on your website - can be a great way to build your audience. When you do this, they are likely to share that content with their own audience, which means people will want to find out more about you. It's often assumed that collaborating with people with bigger audiences than your own is the best strategy. Personally I've found that collaborating with people with smaller, engaged audiences can often be more effective than the big names in my industry. This is because people who already have a large audience may not have the time - or inclination - to share your podcast episode/Youtube interview. Whereas someone with a small, but engaged audience will share the heck out of your content - and do it with so much enthusiasm -you may find you get better results. Creating guest content for other peoples' platforms - those with similar audiences to yours - is another great way to build an audience for your own content. Here's how to pitch yourself as a podcast guest (these tips apply to pitching yourself for anything). Speaking at live events, teaching guest class

Are you wondering how you can build your online audience during the Coronavirus crisis? Perhaps your online audience is really small and you'd like to make it bigger? Or maybe you're thinking what's the point in building an audience during a global pandemic? Especially if you can't actually sell your product or service at the moment? In this podcast I explain exactly why there's never been a better time to build an online audience. And I give you practical tips and examples that you can implement right now to build your online audience. I explain why your content is at the heart of your audience building and how to lean in and find the angle that you can talk about in relation to your product or service. And why you MUST talk about Coronavirus and not just sweep it under the carpet. I also share why you can't just rely on using paid ads to sell because your audience needs a genuine connection before they will buy. I give you examples of businesses that have adapted and are creating great content about their products and services. Plus why you must keep showing up; and how you can connect with your audience by demonstrating your expertise - even if you can't sell your product or service at the moment. So that as soon as you can start selling your audience knows who you are and can't wait to buy from you. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About my Build Your Audience programme (3:38) About this episode and why you need to build an online audience (7:49) Why you need to build a relationship and you can't rely on ads to get sales (9:54) Why the content you create is at the heart of your audience building (10:34) Why you mustn't shy away from building your audience and you need to be visible (11:51) How live video will help you build your audience (with examples) (12:57) Why there's never been a better time to build your audience (14:50) Why you must look after your existing audience and paying clients (15:01) Why you have to talk about Coronavirus (and why people want to hear about it) (16:54) Why you need to be prepared to change your content strategy (21:20) How to make your audience remember you by creating helpful content (22:15) Examples of businesses that have been creating helpful content for their audiences (24:24) Why you should show up and share your expertise even if you can't sell (26:49) Resources Matt Haig Instagram Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [377] How to write super engaging copy about your business with Jo Watson (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast) [395] How to create addictive email copy with Rob & Kennedy (podcast) [398] What sort of content should you create during a global crisis (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Struggling to know what sort of content you should be creating during the current global crisis and worried about saying the wrong thing? Wondering how to create content about your business and keep selling during the Coronavirus pandemic? With things changing on a daily basis - it's hard to know what to say - let alone how to plan your content. In this podcast I share practical advice and guidance about how to navigate your way through the current global crisis and how to go about thinking about your content during this pandemic. I explain why you mustn't be afraid to lean in and talk about the C-Word. Plus why you should definitely switch off the scheduler. I explain why you mustn't assume that people aren't buying and why you must keep selling - and how to do it without appearing insensitive or spammy. Plus how to position yourself so that people understand WHY you are selling to avoid those 'neggy' comments. I also tell you why adapting and selling now will put your business in a much stronger position for when the crisis is over. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About this episode (1:24) Why you should switch off your content scheduler (5:30) Why you must lean into the C-word and not avoid it (6:56) How to think about your content and what to create (8:20) Why you need to create content that solves an immediate problem (10:04) Why you shouldn't be afraid to be selling and how to set out your position (11:28) How to sell without it looking insensitive (or look like you're cashing in) (14:42) What people are still buying and why you mustn't assume that no one is buying (16:16) Why you should explain that you are selling and why you need to be upfront (17:40) Why selling now will future proof your business and put you in a stronger position (18:59) Examples of clients that have moved their business online (20:09) How to create relevant timely offers that help people with their problems (22:38) Why you should be flexible about pricing and reward loyalty not slash prices (26:27) How to help people that don't have the budget right now (28:34) Why you need to think about the problem your product solves not the product (30:01) How to use other peoples content and why it doesn't have to be businessy (31:40) Resources Matt Haig Instagram Joe Wicks YouTube My Emergency Response Plan Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast) [395] How to create addictive email copy with Rob & Kennedy (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Ever wondered about adding to your income stream? Maybe you've considered selling to corporate organisations but you're just not sure how to do it? Or what content to create to attract them? In this episode sales coach Jess Lorimer explains how to create content that attracts the right sort of corporate clients. Jess who helps online business owners sell to corporate organisations and is host of the Selling to Corporate podcast explains why you really should consider adding a corporate revenue stream to your business. She explains what it means to be selling to a corporate organisation and the steps you can take to start selling. Jess shares the exact type of content that you need to be creating to sell to a corporate organisation and how to use LinkedIn the RIGHT way to attract corporates without just waiting for them to discover you from scrolling through their LinkedIn feed. Plus the two types of content that you NEED to be creating to attract corporates and why you MUST remember that corporates aren't robots and people need to feel a connection. And why you should never be afraid to show your personality when you create your content - even when creating for corporates. This episode is full of valuable and practical tips from Jess that you can implement immediately to start creating content that converts and attracts . I'd love to know what you think {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Jess and how her business has evolved (3:01) What is a corporate and advantages of having a corporate revenue stream (6:01) Why you should add a corporate revenue stream to your business (07:28) Steps to take if you want to sell to corporates and how to find the low hanging fruit (13:41) The two types of content that you can create to sell to corporates (19:45) Types of proactive content that you can create (19:45) How to use the two different types of content on different audience platforms (20:39) The difference between proactive content and broadcast content (23:12) Examples of different types of proactive content (24:07) Examples of different types of broadcast content (24:42) Why you need to make sure you have the right audience for your content (26:42) Why you need to create content that makes corporates remember you (31:00) Why you should create broadcast content that shows corporates your personality (38:05) How to create content that can alert a corporate to a problem they might need to solve (44:37 How you can create content that starts discussions and demonstrates your expertise (46:42) Resources Connect with Jess on Instagram Listen to Jess' podcast Selling to Corporate Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast) [395] How to create addictive email copy with Rob & Kennedy (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Why not create a Power Hour: an online consultancy session, where people pay a one-off fee to pick your brain/get advice about a topic you have expertise in? In the short-term - where you may not be able to physically deliver in-person services due to the Coronavirus pandemic - it can help you continue to serve your ideal customers/clients. In the longer-term, it can be a great way to generate additional income for business - without having to leave your desk/studio. It can also be a great way to deal with people who ask for help - but don't seem to want to pay for your time. So the next time someone says: 'I'd love to pick your brain about xxx,' you can invite them to book a Power Hour. But how do you choose a topic for your Power Hour? What tech will you need to deliver it? And how much should you charge? That's exactly what I'll cover in this podcast episode - along with tips on how to promote your Power Hour. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} As with anything in your business, the more specific/niche you can be the better. So while you can offer a general Power Hour (where anyone can ask you anything about your expert topic) you'll almost certainly get more take up if you hone in on a specific type of customer/client and/or a common problem your customers/clients experience. Here are some examples of Power Hours created by my current/former clients: So for example, Facebook ads expert Laura Moore has a power hour that focuses on increasing ad conversions. Virtual assistant Catherine Gladywyn offers a power hour for VAs who are stuck on something in their business. Architectural technologist Jon Clayton has created a power hour for design and architecture Amy Caiger has a Power Hour that focuses on helping business owners find their niche. If you have a product-based business, you can still create a Power Hour. You can either offer something that relates to the problem you solve. For example, I sell a Social Media Diary & Planner. Although I don't currently do this, I could offer a content planning Power Hour for people who want help creating their content plan. I could offer these sessions to existing diary owners as an upsell. Or I could open them up to anyone who needs help with content planning and offer the diary as an upsell at the end of a consultancy session. Or you could offer a Power Hour to other product-based businesses on how to do something specific that you are already doing successfully but they might be struggling with e.g. creating a marketing plan, setting up a shop on their website. How to deliver your Power Hour You can use video-conferencing software like Zoom which allows you to share your screen and participants share theirs with you. You can also share documents and chat 'live' with participants. And you can send them the recording afterwards in case they want to go over anything again. Zoom starts from £11.99 a month. Alternatives to Zoom: Go To Meeting, Team Viewer, Join.me, Google Hangouts, Meet.me & BlueJeans. If you're worried your clients will be overwhelmed by the tech, it's a good idea to send them written instructions and/or a video using a free tool like Loom showing them how to use it (including how to join). How to ensure your Power Hour is productive To ensure the session is productive, I'd recommend you do the following: Create a dedicated page on your website for you Power Hour that includes information about the session and a link to book Use a tool like Calendly or Acuity Scheduling so clients can book straight into your diary Send a pre-call email on how to prepare for the session (including any information they might need to bring to the session) and an outline of how the call will be structured.. PLUS instructions on how to use the video conferencing software from their phone/desktop. I'd recommend sending this information immediately after booking, then at least one reminder email before the call Send a follow-up email within 24 hours of the session, with a link to the recording, a short follow-up report with details of what was discussed and up to three key action points (one side of A4 should be plenty). These emails can be re-used and adapted - saving you hours of time in the long run. In fact, the whole process can be automated so people can book straight into your diary, are delivered the link to join the call and reminders before the call. I include template/swipe files for these types of emails in my How To Turn Your Offline Services Into Online Offerings masterclass. If you're worried that what you teach/coach can't be delivered online, I've personally worked with a pilates instructor, bread making teacher, psychologist, personal trainer and jewellery- making teacher - all of whom deliver their training/consultancy online. And if they can do it, so can you. How to price your Power Hour It

Have you ever wondered how to grow a really engaged Facebook group? Where there is a real sense of community - and people genuinely engage? If you'd love some strategies for growing your own online community or you're thinking of starting a Facebook group then this podcast with video and audio producer Steve Folland is a must-listen. Steve who is also the host of the Being Freelance podcast shares how he grew his online community and Facebook group from his own podcast. He explains how he started his Facebook group after growing his podcast audience and how he links the content in his Facebook group back to his podcast - even down to the questions that he asks when people join the group. Steve explains how important it is that your Facebook group is genuine and why you have to show up and set the tone of the group with your own face and personality. Plus why you must create really good quality consistent content. He shares the strategies that he's used to engage his community and grow his Facebook group. Find out why having a specific niche for his Facebook group has made his community really successful and buzzing. Plus how Steve has used his Facebook group to increase his online presence and his podcast audience. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes How Steve started the Being Freelance podcast and then his Facebook group (2:11) How Steve uses his podcast to get people to join his Facebook group (3:23) Why you need to set the tone of a group for people to connect with you (7:48) Why having a niche Facebook group helps with engagement and content (9:27) How Steve creates a buzz and makes people feel part of the community (10:14) Why you need to set out what you will genuinely use the group for at the outset (16:20) How Steve set his group rules and the questions he asks when people join (18:13) How Steve gets people involved and links the group back to the podcast (22:44) How Steve repurposes content in the group to use on other platforms (24:14) How Steve uses his podcast to drive people to his Facebook community (27:40) Why your personality, consistency + content will help attract people to your group (30:11) Why you should niche your Facebook community as much as possible (34:49) How Steve's Facebook group has enabled him to monetise his podcast (35:57) How having an online community has helped Steve with his online business (39:19) Resources Steve's website Being Freelance Get my 31 post ideas for your Facebook group Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [327] Why I am closing my 13.5K Facebook Group (podcast) [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [335] How to create a high converting lead magnet (podcast) [343] The three audiences you must build to create a successful online business (podcast) [352] How to sell in a Facebook group without annoying your members (podcast) [357] How to transform your Facebook Group from ghost town to garden party with Bella Vasta (podcast) [361] 15 post ideas for your Facebook group (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast [Bonus] How to turn your inperson services into online offerings (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you deliver in-person consultancy, training or coaching in your business you will almost certainly have been affected by the Coronavirus outbreak. Perhaps you've had client meetings cancelled. Or maybe you've had workshops/consultancy gigs postponed or put on hold. It could be that you've had to cancel live events/workshops of your own. All of which is likely to have an impact on the bottom line of your business. Health always comes first of course. But with little sign of the crisis abating, it's sensible to consider how you might offer online alternatives to your offline services. Not only is this sensible in the midst of a worldwide flu epidemic, it's also a way to start generating passive/semi-passive income in your business - which means you can stop trading time for money (or certainly do less of it)). In this special podcast episode, I'll show you four ways you can start turning your offline services into offerings. Delivering in-person coaching online Turn your coaching/consultancy programmes into online courses/memberships Turn in-person workshops into webinars/online masterclasses Launch a playbook/ebook {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Delivering in-person coaching online Booked to deliver 1-2-1/group coaching in-person? This can easily be delivered online, using a free video-conferencing software like Zoom which allows you to share your screen and participants share theirs with you. You can also share documents and chat 'live' with participants. And you can send them the recording afterwards in case they want to go over anything again. Alternatives to Zoom: Go To Meeting, Team Viewer, Join.me, Google Hangouts, Meet.me & BlueJeans. If you're worried your clients will be overwhelmed by the tech, you can send them written instructions and/or a video using a free tool like Loom showing them how to use it (including how to join). To ensure the session is productive, I'd recommend creating a sequence of emails that includes: Information on how to book in a 1-2-1 session with you (they can use a tool like Calendly or Acuity Scheduling to book straight into your diary) Information on how to prepare for the session including information on any information on what they might need to bring to the session. PLUS how to use the video conferencing software from their phone/desktop. Information on what to do after the online session (this might include a link to the recording), any action points agreed and follow up work These emails can be re-used and adapted - saving you hours of time in the long run. In fact, the whole process can be automated so people can book straight into your diary, be delivered the link to join the call and reminders before the call. I include template/swipe files for this sequence of emails in my How To Turn Your Offline Services Into Online Offerings masterclass [xxx]. If you're worried that what you teach/coach can't be delivered online, I've personally worked with a pilates instructor, bread making teacher, psychologist, personal trainer and jewellery- making teacher - all of whom deliver their training/consultancy online. And if they can do it, so can you. Turn your coaching/consultancy programmes into online courses/memberships Booked to deliver in-person training or a workshop? This can be delivered live, using a free video-conferencing software like Zoom (or one of the other examples mentioned above) which allow you to share your screen, share documents and chat 'live' with participants. With a bit of tweaking, it's possible to make online sessions really interactive. Not only can you use the 'chat' function to ask and answer questions, but you can also share your screen with participants and they can share theirs with you, which means you can give feedback on literally anything. So if you're a tennis coach, you can give feedback on technique. If you're a pottery or sewing teacher you can check peoples' creative work. And if you're a singing teacher you can advise on pitch and tone. With the right technology, pretty much anything is possible. And you don't have to deliver the training live. You can record the sessions in advance using video conferencing software like Zoom and/or a screencasting software like Screenflow (for Mac) or Camtasia for (PC) which allow you to talk over your slides You can host your video tutorials free using a site like Teachable or Thinkific. But you don't need dedicated software to host video tutorials/or an online course. You can upload them to a video hosting site like Wistia or Vimeo or simply add them as unlisted/private videos on Youtube. Any digital downloads e.g. workbooks, cheat sheets, checklists can be stored in a file hosting service like Dropbox or Google Drive (you can just paste a link under the relevant video tutorial). This is exactly what I did for the BETA launch of

Would you love to know how to write email copy that's so addictive that people can't wait to receive your emails? In fact, they are so keen to get their hands on your email newsletter and find out what you've got to say - that if it doesn't arrive when it normally does - they email you to find out where it is? If so you'll love this special podcast episode with email marketing experts Rob & Kennedy which was recorded at my live content planning masterclass 2020Sorted. They explain how to create curiosity and desire in your emails and the types of call to action you can include to make sure that your reader takes action. They share seven ways to get people addicted to reading your emails and make sure they open them. It's full of really practical advice and takeaways that you can apply straight away in your own business. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes Where does email marketing fit in your marketing strategy (5:21) How to get people on your email list (6:07) Why you must always have a call to action in your email newsletter (7:12) Why you shouldn't worry about emailing your newsletter list (9:25) How to create curiosity and desire in your email newsletter (12:01) Why you must put your personality into your email newsletter (13:41) How to use your own experiences to create content for your email newsletter (16:03) How to write addictive email newsletters that get subscribers excited (18:42) Seven ways to get people addicted to opening your emails (20:30) How to sell in your emails and how often you should (25:37) Reasons that you must always sell in your emails (27:04) Why your email must be about helping your customer and not selling your product (27:47) Ways to seamlessly pitch from your main email story through to a sales pitch (28:17) Resources Get my Instagram Engagement Playbook Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [335] How to create a high converting lead magnet (podcast) [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [375] How to get your first 1K email subscribers (podcast) [378] How to use hashtags to build your online audience (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Would you love to know how to use IGTV to build your followers on Instagram? Or maybe you're thinking IGTV is a bit too techy and you don't think it's right for your business and you haven't quite got round to using it yet? If you're feeling a bit mystified about IGTV and you'd love to know how IGTV can help build your Instagram audience - then this podcast episode with Instagram specialist Helen Perry is a must-listen. Helen shares tons of really practical advice on how to use IGTV, build your audience on IGTV and how she's successfully used IGTV to generate leads in her business. Helen explains how to be fearless when it comes to creating and filming your videos. And why you shouldn't let perfectionism hold you back (in fact imperfection can make a stronger connection with your audience). If you're worried it's all bit complicated for you Helen explains how to set up your IGTV channel, how to post to the Instagram grid, the types of content that work well on IGTV and how long your videos should be. Helen explains about posting your IGTV video and what to consider about the aesthetics of your IGTV video in your Instagram grid. PLUS why you don't need any fancy equipment to create your IGTV videos. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Helen and her background and how she became an Instagram specialist (2:22) The content you can create for different parts of the Instagram platform (5:55) How to get IGTV on your account and what to use it for (8:48) Why IGTV is easier to use and quicker to get started with than YouTube (11:47) Tools to create IGTV videos and why you should use captions (14:49) Why you don't need any fancy kit to make IGTV videos (16:00) Why your video doesn't need to be perfect (and why imperfection is good) (18:26) How creating IGTV video has helped Helen grow her Instagram followers (19:49) How Helen's content marketing on IGTV has led to enquiries for work (22:29) Why you need to be consistent with IGTV and videos don't need to be long (27:02) Why you should post a small valuable specific tip on IGTV (29:00) How to get inspiration for IGTV content if you don't know what to post (30:38) How to create IGTV content for product-based businesses (32:45) Where to post IGTV video and what aesthetics you need to consider (38:12) Optimum posting times for IGTV and why you should share in the first 24 hours (40:33) How to deal with negative comments on Instagram (43:15) Resources Helen's website notaboutthekids Helen's Instagram @notaboutthekids Rode Microphone For editing your IGTV - Inshot For designing your IGTV video - A design kit [388] How much content should you give away for free (podcast) Get Janet's Instagram Engagement Playbook Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [362] How to grow your Instagram following to 27K fast (podcast) [374] How to create a year's worth of content in one morning (podcast) [378] How to use hashtags to build your online audience (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you struggle to plan and create content because you only sell one product or service? Or perhaps you just feel like your content gets repetitive at times. You'd love to find new ways of talking about the products or services you sell. If this sounds like you, you'll love this podcast episode. In it, I share practical tips and tactics that will help you plan and create content about ONE product or service - even if it's the only thing you sell. I'll show you how to create 'peak points' in your business that allow you to create fresh 'buzz' about your product or service. Plus How you can find and identify less obvious 'peak points' in your business or industry by understanding your customer or clients pain points. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes What inspired me to create this podcast episode (3:32) How to create a yearly content plan for your business (and what might be holding you back) (4:26) Why you can't sell the same product or service the same way all year round (7:06) Why you need to be constantly relaunching your same product or service (9:29) How to create content and peak points around different stages of the buying process (15:40) Finding natural peak points examples by different industries (17:01) How to find your business' natural peak points for sales (22:08) How to find the natural peak points in your industry (23:01) How to find the less obvious peak points by thinking about your customer's pain points (26:19) How to use awareness days to create peak points in your business (27:35) How to create artificial peak points in your business (32:28) How to think creatively about peak points for a product-based business (34:49) Resources Get my Instagram Engagement Playbook Instagram @JanMurrayUK [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [355] How to create and launch your own planner (podcast) [374] How to create a year's worth of content in one morning (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast)[386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Common concerns about joining my podcasting course (blog post) Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you ever find yourself stuck on what to post on Instagram, whether it's on your Instagram grid or Instagram Stories or IGTV? Or maybe you're just not getting ANY engagement on your Instagram posts and you'd love to get more eyes on your content and get more likes, comments and shares? Then you'll love this podcast where I share the six types of content that are guaranteed to get you engagement on Instagram. I'll explain exactly what the types of content are and how you can use them to get more engagement on Instagram Plus how to save time by using other peoples content to grow your Instagram account and how you can create content that builds connections and relationships (and why it doesn't have to be business-related) I'd love to know what you think. If you'd love more help with your Instagram engagement, then try my Instagram Engagement Playbook {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes How to create content that educates people on Instagram (2:25) Examples of content that educates for a product based Instagram account (3:32) How to find and create original inspiring content on Instagram (and why you need to experiment) (7:06) How to use curated content on your Instagram account (and why you should) (9:37) When to use caution when sharing other peoples content on Instagram (12:30) How to repurpose other people's Instagram quotes (and how to credit) (13:45) Examples of Inspiring Instagram accounts to follow (15:07) How to create entertaining content on Instagram and why it should be relatable (17:25) How to build relationships on Instagram by creating content that celebrates (18:32) How to use Instagram (especially Instagram Stories) to create discussion content (21:06) Why discussion content is great for building business relationships (22:37) Why you must create sales content on Instagram (and how to do it) (23:10) About my Instagram Engagement Playbook (28:11) Resources Get my Instagram Engagement Playbook Instagram @JanMurrayUK TheOttoHouse NotAboutTheKids h.e.l.e.n.m.a.r.i.e. [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [358] 13 Ideas for engaging social media posts for when you're all out of ideas (podcast) [362] How to grow your Instagram following to 27K fast (podcast) [374] How to create a year's worth of content in one morning (podcast) [378] How to use hashtags to build your online audience (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [387] How to create more content in less time with Amy Woods (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Common concerns about joining my podcasting course (blog post) Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you ever get stuck when you're writing social media captions or maybe you find the ones that you write just aren't engaging enough for your audience? Well, if any of that resonates with you, you're going to love this podcast episode because I talk about how to write more engaging social media captions. I explain why you need to write as you speak and how to figure out your unique brand voice. I share with you five tips for creating your own really engaging social media posts. And the three types of caption that you can create to get engagement from your audience - and you can use them on your social media posts straight away. Plus I explain how I create those tiny moments of drama in my social media posts. I share tons of examples of the captions that I create on my own platforms including my Instagram posts (and why it doesn't take as much time as you'd think). {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About this podcast (5:27) Why you should write as you speak and how to figure out your brand voice (5:50) Why you need to work out your unique brand voice (10:50) Why keeping your captions as short as they can be will have the most impact (11:50) How to make sure people engage with you by having a call to action (CTA) on every caption (14:30) How to make sure you don't lose your audience by taking them straight to the drama (16:50) Why you should keep your captions to just one story (19:15) How to layout your captions and make them easy for people to read (20:25) How to create a call to action caption and when to use it (21:17) How to create an explainer caption and how to use it with an image (24:22) How to create a story caption and why it should be compelling rather than lengthy (28:05) How to make your story post memorable and why it should create a single takeaway for your reader (30:39) How to increase your engagement by creating relatable tiny moments (33:34) Resources Instagram @JanMurrayUK [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [358] 13 Ideas for engaging social media posts for when you're all out of ideas (podcast) [374] How to create a year's worth of content in one morning (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [381] How to use awareness days to create content for your business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [387] How to create more content in less time with Amy Woods (podcast) [390] How to stop overthinking your content (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Common concerns about joining my podcasting course (blog post) Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you feel like you're spending far too long on your content creation? Perhaps you procrastinate because you're not sure if your topic(s) will resonate with your audience. Or maybe you worry because the topic has already been covered by a competitor and you're worried people might think you're 'copying' - or that people have just heard enough about it already. It could be that you hold back on sharing content because you're worried you'll look too 'selly', or you're worried about offending people or /being judged/criticised. If any of this sounds familiar, you're almost certainly overthinking your content. Which means until you stop thinking - and start doing - your content planning and creation will continue to take you longer than you'd like. In this podcast episode, I share practical strategies you can use to stop overthinking your content - so you can get more done in less time. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1.Commit to a regular publishing schedule (and do it publicly) I release a new podcast episode every Friday - come hell or highwater. This means I can't procrastinate or make excuses - I just have to pick a topic and go for it. Commit to publishing a blog, newsletter, podcast and/or even a social media post at the same time each week/month (or whatever you can manage. You'll be amazed how it focuses the mind. 2.Create a content plan You wouldn't set off on a long car journey without directions. So if you don't have a content plan - setting out what you're going to publish, when and where - you're likely to get lost. And I don't just mean creating a content calendar, I mean understanding the type of content you publish on each platform. So for example, with my podcast I know I generally publish one interview per month and three solo episodes of around 30-40 mins. On Instagram, I publish three types of content on my grid: educate, sell and inspire between 2- 4 times a day. And I aim to post on my Stories every day. 3. Align your content to your paid product/services If you have a copy of my 2020 Social Media Diary & Planner you'll know I recommend planning your content around launches and/or 'peak points' in your business. Not only does this make it easier come up with content ideas, it can also help you decide what content you should be publishing when. For example, when I was launching my podcasting course, I scheduled a podcast episode on how to launch a podcast to go live around the same time. During the earlybird launch week, most of my content focused on the topic of podcasting, including blogs on compelling reasons to start a podcast to common concerns about my podcasting course. I also did a number of social media posts/Instagram Stories focused on common objections to starting a podcast. So there was little time on the content schedule for anything else. If you sell just one product/service you may be thinking: "My business is static - there aren't going to be any new launches, products and/or events?'. But that is exactly the point. Even if you sell just one product/service, you shouldn't be promoting it in exactly the same way all year round - otherwise people will start to 'tune out' from your content. So how can you create peak points in your year that allow you to create fresh excitement around your product/services? The obvious choice is hosting a sale/special offer, but if that isn't appropriate for your business, there are still many other things you can do. For example: Host an online webinar/challenge Collaborate with related businesses to host an online/in person event Host your own awareness day/week. Find out how here Publish a special series of blog posts/podcasts around a specific theme Launch your Facebook group, podcast, Youtube channel - if you plan ahead you can make an 'event' of it Even if you sell a seasonal product like my 2020 Social Media Diary & Planner you have to keep thinking of fresh ways to talk about your product - otherwise your followers will switch off. For example, we recently took one of the dates from the diary - Blue Monday and created a Banish Blue Monday campaign, where we offered a special rate on the Hawaiian style diary in the week running up to Blue Monday and a chance to win a pizza. This created a much-needed buzz about the diaries (which we had been marketing for over 90 days). You may also find yourself thinking 'but what if my plans change during the year?' Just because you write something down doesn't mean you have to do it. Things may change in your business during the year and that's fine. But it's much less time-consuming to tweak a plan you've already worked on than to start from scratch. So just apply your best thinking right now. 4. Don't create images for every post - just ask questions If you're struggling to keep on top of your content creation, it may be because yo

Ever wondered if the day you were born can affect your life, work and business? In this podcast episode about how to find your niche - business and marketing coach Jo Soley shares how she decided to take the bold move to niche her coaching business to specialise in numerology. Jo uses the power of numerology to help clients to move forward and create a successful business. It's a great case study about how to choose a niche for your business and how to become an authority and dominate your niche. Jo explains the steps she took to move her business gradually and how her audience pretty much stuck with her. Jo also shares how niching has made her business much more profitable and helps her stand out amongst the many business and marketing coaches out there. It's not the kind of podcast interview I normally do. But I can pretty much guarantee you that halfway through you'll be really keen to work out your life path number and how your number energy can influence and drive what you do and when in your business. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Jo and how she developed her niche (2:43) How Jo discovered numerology and discovered you can use it to coach people (7:40) How Jo niched into numerology and what those around her thought about it (11:36) The steps Jo took to gradually change and introduce her new niche (15:30) How Jo promoted her new business and then gradually launched her new niche (17:21) How niching helped Jo build an audience that understood exactly what she does (21:21) How niching has made Jo's business more profitable and helps her stand out (23:28) How Jo works with people to align their numbers (25:09) How to work out your life path number and what it can mean for your business (27:04) What happens when you resonate with different numbers (38:06) How your personality and your number can hold you back (41:36) How to use your numerology knowledge to move forwards in your business (44:03) How Jo plans to move her business forward (47:33) Resources Jo Soley Website Jo Soley Facebook Jo Soley Facebook Group Jo Soley Instagram Jo Soley Work out your life path number [135] How to dominate a niche with Jeff Sieh (podcast) [335] How to create a high converting lead magnet (podcast) [339] How to build an audience for an online course or membership (podcast) [349] How to find the right niche for your business (podcast) [343] The three audiences you must build to create a successful online business (podcast) [387] How to create more content in less time with Amy Woods (podcast) Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing How to create an editorial calendar for your business (blog post) Common concerns about joining my podcasting course (blog post) Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Sharing valuable free content that answers your ideal customers/clients questions can be a great way to generate leads and sales for your business. Publishing regular blogs, podcasts, videos and social media content helps people get to know, like and trust you - so when they do have a need for a product/service like yours, you'll be the first person they think of. This approach is generally referred to as content marketing. But how much content should you give away for free? Is it possible to give away too much free content? And how do you separate the content you give away for free from your paid content e.g. online courses, membership sites and ebooks? That's exactly what I cover in this podcast episode. Along with tips on how to ensure your free content is leading to sales. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} There are two broad schools of thought on how much content you should give away for free as part of your marketing. Some people believe you should give away your best content for free. If people find your free content useful, they'll be far more likely to want to invest in your paid content. It is possible to share tons of information and advice in a blog post or on a podcast. It's not so easy to provide help with implementation. So people are willing to pay for access to you, so you can give them more personalised feedback on how the information/advice applies to them. The greater the access, the more you can generally charge (which is why 1-2-1 consultancy is more expensive than joining a membership site or buying an online course, for example). People will also pay for ease of access. For example, you could find most of the information I share in my Build Your Online Audience programme in my blog posts, podcasts and social media posts. But do you have the time to cruise around my website/social media platforms looking for relevant content and/or figure out what order you should tackle it in? Probably not. Others believe you should share what to do but not how to do it. For example, if you teach podcasting, you could share the steps someone might need to take to launch a podcast . But you wouldn't explain exactly how to do it. So you might give people a list of the podcasting sites their show should be listed on, but the tutorial on how to do that would be inside your paid course. Personally I believe in giving your best content away for free. This allows you to build authority - which is crucial when people are deciding if they want to do business with you. Anyone can say they are an expert, but can they prove they are an expert? Publishing regular content on your expert topic allows you to do that. People often worry that if they give away their best free content, they won't bother buying the paid content - because they've already learned everything they need to learn. They are generally worrying unnecessarily. For example, one of my clients - a stylist - was concerned that her free email lead magnet (a 'what to wear' guide for different body types) but deter prospective clients from booking a session with her. Would everyone feel like her lead magnet had helped them so much they didn't need her? But while the guide might be useful that is unlikely to be the case. For example, I would probably be classed as pear-shaped, but although I have a short body and long legs (for a very short person). Which means not all advice for classic pear-shapes would apply to me. And I would consider hiring a professional for advice (and have done in the past). Realistically, there is only so much depth you can go into in a blog/vlog, podcast or social media post. Often you can give the first step (and sometimes that's all people need). But if people need the second, third and fourth step - and they want it tailored/personalised for them - that's where your paid content comes in. It feels like the natural next step, should they want to take it. If your audience feels as if you're deliberately withholding information from them. As if your attitude is: 'I'll only share that if you pay me' they may start to lose trust in you. Which is why I would encourage you to share your content freely - and focus your energy on turning that interest into sales. With that in my mind, here are my tips on turning your free content into sales: 1. Make sure each piece of content you create leads to a paid product or service. For example, I have a free podcast episode on how to launch a planner for your industry . This is a useful piece of content, but if you need more depth and detail, I have a 90 minute masterclass, which includes templates/checklists for pricing your planner, writing your sales copy and testing whether your planner will sell. 2. Sell visibly and sell often If you give away tons of free content but only make the occasional sales offer, you may be at risk o

Want to save time creating content and do more with the content you create? If you have a regular podcast or blog or piece of content that you'd love to do more with then my latest podcast with content repurposing expert and author of Content 10X Amy Woods is a must-listen. Amy explains how to save time repurposing your content and what the best type of content is to create. She shares how to repurpose it and why you should consider the platform it's appearing on before you create it. AND why it's really important to make sure you create content that gets found by website search and not just social so you can build your audience on your own land and not someone else's. Amy shares how she repurposes her own podcast and what types of content she creates for it. PLUS how to reduce content creation overwhelm. Going to listen? I'd love to know what you think? {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Amy Woods and her business Content 10x (3:36) Why you should start with creating content that you are comfortable with (5:36) Why using live video will give you the best content to repurpose from and engage your audience (7:16) Why you need to remember the message that you are trying to convey when you repurpose your content (12:00) How to repurpose a podcast or video and get it found by search not just social media (13:28) Why you should get a transcription of your video audio to help repurpose content (15:20) How to save time and reduce content overwhelm by making the most of your content (18:30) Why it's good to think about the content you create in relation to the platform (24:12) How to make the most of your easy to create behind the scenes content (27:24) How Janet repurposes her podcast and the content she creates with it (29:30) How Amy repurposes her podcast and what content she creates with it (32:34) Why it's important to be consistent with your content and how it builds authority and recognition (37:39) Why Amy wrote her book after she had built her audience and content (40:23) Why you need to 'walk the talk' and demonstrate that you are an authority (44:12) Resources Amy Woods Content 10X Amy Woods Book Content 10X [179] How to get more eyes on your content with Andrew & Pete (podcast) [203] Boost your web traffic through content repurposing with Amy Woods (podcast) [330] How to write awesome sales copy for your business (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [381] How to use awareness days to create content for your business (podcast) [385] How to sell on Instagram Stories without feeling sleazy (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) How to add closed captions to your video using Rev and Kapwing How to create an editorial calendar for your business (blog post) Common concerns about joining my podcasting course (blog post) Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Would you love to make more sales in your business this year compared to last year? In this podcast episode, I share the four types of content that you need to create in order to make more sales in 2020. I explain why you can't just broadcast endless sales messages and why it's vital to create the right type of content depending on what stage of the buying journey your online audience is on. PLUS why you shouldn't be afraid to create content that addresses your audience's concerns about buying your product or service - and how it can really help draw people over the line. As well as different ways to create sales content especially if you are launching a new product or service, and how to create 'results-based content' for service business by sharing client success stories. And how to create 'results-based content' for a product-based business too. So if you'd love to really nail the type of content that you are going to create to make sales in your business whether it's a service-based business or a product-based business you really need to listen to this podcast episode where I also share examples of the four types of content and how I use them in my business. AND why you absolutely need to create and share 'walk the talk' content which showcases your wins and achievements (without being braggy) and what happened when I shared mine. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About my build your online audience programme (3:50) Why you need to put out regular content if you want to make sales online (09:57) Why you need to create content for people at different stages of their buying journey (14:28) How to create general awareness content so that people can know, like and trust you (15:03) Examples of how to create content that solves problems in a product-based business (17:49) How to warm people up with awareness content before you launch a new product (23:55) How to use consideration content and think about objections to your product or service (27:40) How you can create content that reassures objectors to your product (32:32) Different ways to create purchase content when you are making a clear sell or offer (34:24) Why too much salesy content will make people zone out (36:08) How to create results-based content for a service-based business (37:01) How to create results-based content for a product-based business (40:32) Why you need to tell people that you want them to share your product (42:26) Why sharing 'walk the talk' content will help people understand what you can achieve for them (43:41) Why you need to look at the stage your business is at when you decide what type of content you need to create (48:36) Resources MamaLife London - YouTube [179] How to get more eyes on your content with Andrew & Pete (podcast) [330] How to write awesome sales copy for your business (podcast) [333] 39 Surprisingly easy ways to get people to open your emails (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [380] How to set goals for audience growth in 2020 and why you should (podcast) [381] How to use awareness days to create content for your business (podcast) [385] How to sell on Instagram Stories without feeling sleazy (podcast) How to create an editorial calendar for your business (blog post) Common concerns about joining my podcasting course (blog post) Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Instagram Stories is a fantastic tool you can use to attract your ideal customers/clients. But if you're not familiar with how it works, it can all feel a bit confusing. In this podcast episode I explain how to use Instagram Stories to make more sales in your business, including what kind of content you should be sharing (and how often) and how to use quizzes/polls and other interaction functions to find people who are interested in your products/services. PLUS how to get your Instagram followers buying from your stories. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} What is Instagram Stories? Instagram has three main parts. Your main grid, where you can upload photos and short videos. Stories - which appear in a bar at the top of your feed - where you can share short videos, pictures and images (each Story is a maximum 15 seconds). You can also add text, gifs, polls, quizzes and other interactive features. Instagram Stories content only last for 24 hours (but you can save your highlights). IGTV - a long-form vertical video channel that is accessible from Instagram and as a standalone app You can share your content between your grid, Stories and IGTV to get it in front of a wider audience. What is Instagram Stories? Instagram Stories appear in a bar at the top of your feed. When there's something new to see on an account of someone you follow, you'll notice their profile photo will have a colourful ring around it. To view someone's story, you simply need to tap on their profile photo, and their story will appear full-screen, showing you all of the content they've posted in the last 24hrs. The content will play in chronological order from oldest to newest. Once you're viewing a story, you can tap to go back and forward or swipe to jump to another person's story. Unlike regular posts, there are no likes or public comments. Anyone who comments go straight into your DMs (direct messages). This can be a great way to build relationships with prospective customers/clients. The great thing about Instagram Stories is that your content only lasts for 24 hours. This can be great if you're nervous about putting yourself out there. But you can save your best content as 'highlights' (more on that later). How should the content you post in Stories differ from the content you post on your grid? As with any social media, there is really no 'right' or 'wrong' way to do it, but my account is probably 'typical' of what most Instagram users do. The content on my grid is more 'curated' than my Instagram Stories and has a consistent aesthetic (i.e. I used the same brand fonts and colours). My Instagram Stories is a bit more 'rough and ready' - and often features 'behind-the-scenes' content that relates to my life and business. What makes an engaging Instagram Story? The clue is in the name: Story. And a story generally needs a beginning, a middle and an end. Or at least some kind of 'narrative' you can follow. One of the most confusing things about Instagram Stories is that you'll often hear people talking about each individual image/15 second video clips as a 'story'. So for the purpose of this post, I'm going to refer to them as 'chapters' which make up a whole Story. While there are no hard and fast rules on how long your Instagram Stories, should be, it's worth remembering that most people are scrolling through. So if your Story is too long and/or doesn't grab their attention in the first few moments, they'll scroll past and start looking at someone else's story. For this reason, I'd generally recommend creating putting together no more than about seven to ten individual 'chapters' to make longer Stories). However, with some Stories e.g. if you are talking to camera, you may need to make them a little longer. Here are my tips for making them engaging. 1.Start with a question that introduces the theme of your Story and invites viewers to get in a conversation with you e.g. 'Are you thinking of launching a podcast in 2020?' 'Have you done all your Christmas shopping yet?' or 'Here's my to-do list for today. What's the ONE thing you absolutely have to get done today?'You can use the question, polls or quiz function but keep it really simple. If people have to think too hard, they'll be far less likely to respond. Use a variety of media within each Story e.g. video, photos, text, you talking to camera. Keep your story visually interesting by using gifs and borders and stickers Don't be afraid to ask more than one question in your story. This helps to keep viewers engaged. Have ONE clear call-to-action at the end of each Story you create e.g. 'Swipe up to read' or 'DM me to find out more,.' Any more than one call-to-action and you may leave your viewers feeling overwhelmed. How to sell in your Instagram StoriesThere is no big 'secret' on how to sell in your Instagram Stories. It'

Have you ever agonised over a social media post, or felt nervous and then deleted it or over-thought your post to the point where you don't post anything at all? Or maybe you've worried that it was a bit too personal? If you've ever struggled with overthinking what you post or worried about being judged for what you post then you need to listen to this episode. Natalie Lue a recovering people pleaser, perfectionist and over-thinker explains how to bring more of yourself and your personality into your social media content without worrying about it. She explains how to find the essence of 'you' and what makes 'you-you'. She also explains how we can lose our personality in the content we create by over thinking and worrying too much about 'the rules'. So if you'd love to have a potential client or customer say to you "Did you just read my mind?" And you want to know how to bring more of yourself AND your personality into your social media content and discover your 'secret sauce' then have a listen to this podcast episode. This episode was recorded live at my content planning masterclass 2020Sorted. I'd love to know what you think… {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Natalie Lue and her business (3:50) How Natalie changed her relationship with Instagram and started ignoring the rules (5:00) How Natalie has grown her Instagram after she started posting more as herself (8:10) How Natalie changed her approach to Instagram by returning to her core (11:06) How you can return to your core and find out what makes 'you - you' (14:55) Why you should use your own stories to create content that connects with people (19:15) How to work out what energises you and how to use that in your content (21:20) Why you need to think about your 'secret sauce' in everything that you create + share (23:42) How Natalie creates content that people can relate to (25:10) Why you should question the social media 'platform rules' and write your own (26:10) How to use your 'secret sauce' to enhance your content (29:01) How to bring more of your personality into your content and the question to ask yourself (32:44) Resources Want to start your own podcast? Sign up for my podcasting course. [049] How to turn your blog into a business with Natalie Lue (podcast) [161] How to work with bloggers and influencers with Kat Molesworth (podcast)[343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast)[358] 13 ideas for engaging social media posts (podcast)[362] How to grow your Instagram to 27K- fast (podcast)[373] How to get more followers on any social media platform (podcast) [376] Lessons learned from 1 million downloads of my podcast (podcast) [379] How to grow your Instagram followers by 1K in 30 days (podcast) [381] How to use awareness days to create engaging content for your business (podcast) Join the Media Diary Owners Club Order your 2020 Media Diary here #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Content Planning Masterclass Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

If it's a dream or ambition of yours to start a podcast or launch a podcast in 2020 this podcast episode is for you. In this episode, I answer the many questions that I get asked all the time about launching a podcast. So if you'd love to start a podcast but you're unsure of what equipment you need or how to host it and get it online or even get people to listen to it then this is a must-listen. In this podcast episode, I share my practical actionable tips including how to choose a topic and why you should choose a niche to reach a larger audience. Even if you're not planning a podcast and just a regular piece of consistent content then you'll still find this episode useful. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Why do you want to start a podcast? Launching a podcast can be a big investment of your time, energy and money. Which is why it's important to get clear on why you're doing it. A podcast can be a great way to attract leads and sales for your business. For example, many of my clients start listening to my podcast way before they become a client. However, you may have other aims - such as connecting with other influencers in your industry or raising your profile so you can land more speaking gigs or a book deal. If you're clear on why you want to start a podcast, it will be much easier to measure the potential return on investment for your business. How to choose a topic for your podcast Regardless of the topic, your podcast should solve a problem for your listeners. Solving a problem for people can simply be about entertaining people and/or making them laugh. But for most business owners, this is generally about providing valuable information/discussion around a specific topic. For example, my podcast 'The Janet Murray Show' provides actionable tips and business/marketing advice - on topics ranging from Instagram marketing to creating a content calendar for your business to how to start a podcast for your business. As with many things in your business, the more 'niche' and/or specific you can be, the better. Spend some time searching through the podcasts Apple and/or other podcasting platforms and you will be amazed what people have podcasts on. For example: Pat Flynn - passive income Steve Folland - parents who freelance Bella Vasta - pet business owners How to choose a name for your podcast Once you've decided on a topic, it's time to choose a name for your podcast. I'd suggest picking a title that describes what your podcast is about. For example, Employment Law Matters, the Smart Passive Income Podcast, the Property Development Podcast. While it might be tempting to come up with something creative, this will make it easier for new listeners to find you. Ditto for individual episode titles. Interview or solo show? How to choose a format for your podcast There are no hard and fast rules about which is best: solo, interview or a mix of both. It really is down to you. It's also something you may need to test over time i.e. do your solo shows perform better than your interview shows. For example, I started off with a weekly interview but found my solo shows often performed better, so I gradually started to do fewer interviews and more solo shows. How often should you put out a podcast (and how long should it be)? Again there are no hard and fast rules about how often you should put out your podcast i.e. weekly, daily, monthly. This is really down to you. If you're new to podcasting, creating a season of 6-8 episodes can be a much less daunting than launching a weekly or daily show. If your first season does well, you can always create another on a related topic and/or move to a regular show. Your podcast can be as short or as long as you want. But if you're new to podcasting, starting with a 15-20 minute show might be easier. How many episodes should you launch with? If you listen to podcasts, you'll probably know that when you find a podcast you like, you often want to binge listen to other episodes. This is why it's a good idea to launch with more than one episode. But again, this will be dependent on a number of factors e.g. whether you're launching a weekly or daily show or a season. Creating a content plan for your podcast Once you've decided on the topic, frequency and length of your podcast episode, it's a good idea to make a content plan, setting out what you're planning to publish and when with draft titles. What kind of equipment should you start with If you're new to podcasting, it's best to keep it simple. And, as you don't know whether you're going to enjoy podcasting, I wouldn't recommend investing tons. I would recommend a simple set up. I would recommend a USB microphone like the Blue Snowball or Blue Yeti you can plug straight into your computer and a pop shield. These start at around £65. If

Want to know how to create content that really sells and how to ask the right questions that lead to sales and follow up with people in a non salesy way? I interviewed business and marketing experts Andrew Pickering and Peter Gartland - aka Andrew and Pete at my recent live annual content planning masterclass 2020 Sorted. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit and are ranked as one of the top 100 digital marketers in the world. It's a great interview where they explain how to understand who your high intent customers or clients (hand raisers) are and how to create handraiser content that gets them to raise their hand. They share their strategies, tactics and tools that they've personally used to make sales in their business. PLUS why thinking that sales are icky is one of the biggest mistakes you can make in your business. If you'd love to know how to create content to make sales in your business then listen to this episode. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Andrew & Pete who they are and what they do (4:03) Why thinking that sales are icky is one of the biggest mistakes you can make in your business (5:06) Why you should create handraiser content and how to use it to make sales easier (7:15) How to create handraiser content and find out who your hand raisers are (9:50) How to get people to give you their email address without feeling icky (10:09) How to recognise clients/customers that are mid intent and high intent (12:08) How to get high intent clients by making them pre register for something (12:58) What is a high intent enquiry and how to do a really personal follow up (15:01) What is a mid intent enquiry and how to understand how interested they are (18:01) How to ask the right questions that lead to hand raisers that go on to make a sale (22:02) How to follow up with people and sell in a non icky way (23:42) Why getting a 'no' can help you sell more effectively to the people that will say 'yes' (25:15) How to win future sales by understanding people's objections (27:14) The five different types of handraiser content that you can use to make a sale (29:46) Resources Andrew and Pete Andrew on Pete on Twitter Andrew and Pete's YouTube channel Vidyard [179] How to get more eyes on your content with Andrew & Pete (podcast) [333] 39 Surprisingly easy ways to get people to open your emails (podcast) [335] How to create a highly converting lead magnet (podcast) [339] How to build an audience for an online course or membership (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [380] How to set goals for audience growth in 2020 and why you should (podcast) #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Would you love to know how to use awareness days to create engaging content for your business? In this podcast episode I explain how to use awareness days to create engaging relevant content that fits with your business and goals. If you've ever wondered how National Nothing Day or how to create content about The Golden Globes that can be applied to any business then have a listen as I explain how I would go about using them. I explain the four types of content that you should be sharing, regularly on your social media accounts and how you can apply these to the awareness days that are relevant to you and your business. I explain how to create content by asking yourself these two MAIN questions when thinking about how to use an awareness day: How is this day relevant to me and my business? How is it relevant to my audience? If you'd love to know how to use awareness days to create content that's relevant to your business in an engaging way that will get people talking back to you (without overdoing the awareness days) then you'll love this podcast. I also tackle how you can use overly popular awareness days differently and how you can create content by saying what no one else is. PLUS how you can use awareness days to tackle the elephant in the room. If you'd like to know how I would go about using some of the sillier sounding awareness days by using some lateral thinking and some examples of my own personal relatable stories then have a listen. I'd love to know what you think and do let me know how you'd use some of these awareness days. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes *The two MAIN questions to keep in your mind when thinking about how to use an awareness day and listening to this podcast How is this day relevant to me and my business? How is it relevant to my audience? How my experience in journalism inspired me to create the media diary (3:58) The four types of post you should use to get engagement (4:53) 1 - 'I need to know this' content - content that's useful - tips and advice (5:16) 2 - 'I know about that' content - content where you ask people a question about what's going on in your life or biz (6:05) 3 - 'I know how that feels' content - content that people can relate to (7:26) 4 - 'This is what I think' content - content that can divide people and can be opinionated (8:40) How often you should use awareness days and why you shouldn't use too many (11:17) Some examples of January awareness days and how you could use them (12:56) The *two questions you need to ask when creating content for awareness days (13:24) What questions to ask when you're deciding which piece of content to create (15:20) How to find inspiration if you are struggling for content ideas for an awareness day (16:40) How to create content for generic awareness days that can work for any industry (20:20) How to create personal relatable content and apply that to awareness days (22:26) How to think laterally about awareness days and make them relevant to you (23:30) Why you shouldn't use every single awareness day (27:25) How to stand out with popular awareness days by using them differently to others (33:55) Why everything is a content opportunity if you use the two questions and creative thinking (36:29) Resources [333] 39 Surprisingly easy ways to get people to open your emails (podcast) [335] How to create a highly converting lead magnet (podcast) [339] How to build an audience for an online course or membership (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [378] How to use hashtags to build your online audience (podcast) [379] How to grow your Instagram followers by 1K in 30 Days (podcast) [380] How to set goals for audience growth in 2020 and why you should (podcast) #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you're thinking you don't need to grow your online audience and are happy with how it is? Maybe if you can get the target number of clients that you need through your current networks or face-to-face networking of people that you already know then chances are you don't need an online audience. BUT if you'd like to make online sales and grow those online sales and make money while you sleep then you definitely need an online audience and you need to set goals for the growth of that audience. In this podcast I explain how to set audience growth targets for 2020 and how to work out how big your audience needs to be to achieve realistic targets. I'll also explain why you shouldn't just expect to rock up online, and solely focus on building your business on social media. The metrics you should be looking at in order to assess your growth and surprisingly maybe how engagement and comments are more important than actual follower numbers. PLUS I'll also explain my "put out your fire first" strategy and why you need to follow up your hottest leads BEFORE embarking on your audience growth. So if you'd like to look back at the end of 2020 and know that you've doubled your email list or tripled your social media following and hopefully your sales - then you really do need to listen to this podcast episode. I'd love to know what you think… {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes Why you need to know what growth you want to achieve and define your goal (5:17) Why your audience might need to hear from you multiple times before they buy (11:00) What metrics to track on social media and why engagement is more important than followers (13:25) Why you should be careful not to rely solely on social media for your audience (14:21) Why email marketing data is more reliable for predicting sales than social media likes (16:20) Why you should look at your social media and email marketing referrals to your website (18:42) Why you should analyse email lists and ask yourself if they are still your ideal client/customers (18:45) How to work out your audience growth rate and use your actual data to make sales predictions (19:36) Why it's so important to set targets to grow your audience (and why it'll motivate you) (21:03) What to do if you haven't really got an audience yet and how to try different growth strategies (23:34) Why you shouldn't worry about being on every social media platform (25:21) How to create a yearly content plan (and why you need to to achieve your growth) (26:21) How to use your yearly content plan to support your audience growth (30:34) Why you should focus on getting enough money into your business before you focus on your audience growth (31:30) Resources Janet Murray's Audience calculator [333] 39 Surprisingly easy ways to get people to open your emails (podcast) [335] How to create a highly converting lead magnet (podcast) [339] How to build an audience for an online course or membership (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [378] How to use hashtags to build your online audience (podcast) [379] How to grow your Instagram followers by 1K in 30 Days (podcast) #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Join the Media Diary Owners Club Order your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to "just post more pictures of yourself" to get more followers? But how do you know if that is actually what your ideal client or customers want to see? Would you love to know what to post on Instagram to REALLY get your clients or customers engaging with you? If so you'll love my latest podcast episode in it, where I share three key strategies that I've used to grow my Instagram followers by over a thousand followers in the last 30 days. I look at three key strategies. What kind of content to share and how I went about making key changes to my Instagram content by creating content that my ideal clients or customers were interested in. I also share how often I'm posting and how to analyse what time you need to post to reach your followers. I also explain how you can get your content shared so that it can go viral and why you shouldn't be afraid to be inspired by other people's content and how to go about sharing other people's content on your Instagram account to increase your following. PLUS why you HAVE to experiment to see what type of content your audience likes and why you shouldn't feel a failure if your content flops. And finally, I talk about hashtags and the strategies you can use to get the Instagram algorithm to show your posts to more people. So if you're looking to grow your Instagram account, you definitely need to listen to this episode. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes Why I decided to start focusing on growing my Instagram followers (3:10) How to find out what type of content your ideal clients/customers engage with on Instagram (6:13) Why you need to find out what type of content appeals to your ideal client/customer (08:01) Why you shouldn't worry if no one engages with your content (14:04) Why you need to focus on creating great content so that it gets shared (15:10) Why you should experiment with different formats for your images and text (17:13) How to research and find ideas for content to create by looking at other Instagram accounts (19:10) Why you should use other people's content for inspiration and how to share content (20:01) How to analyse Instagram posts to figure out what made them popular (23:20) Why you shouldn't worry if you don't have the skill or time to make your grid amazing (25:20) Why experimenting with posting times will help you to reach your ideal followers (26:28) How to find the time to really make a difference on your Instagram account (29:02) How to research Instagram hashtags and why the follower size of the hashtag matters (31:39) How to make the Instagram algorithm show your posts by using my hashtag strategy (33:15) How to analyse a popular Instagram post by looking at the comments rather than the likes (38:41) Resources @JanetMurrayuk Instagram @IamSamBearFoot Instagram [378] How to use hashtags to build your online audience (podcast) [362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast) [353] How to grow your audience through Instagram Stories with Tyler McCall (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast episode) [093] How to use Instagram to promote your business with Sara Tasker (podcast) Canva Graphic design tool When to Post app (iOS) How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Join the Media Diary Owners Club Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter? In this episode I demystify hashtags and give an introduction to how you can use hashtags to grow your online audience. I share my strategy on how I have successfully been building my Instagram followers using specific hashtag strategies and how you can do the same by understanding how the Instagram algorithm shows your posts. I also explain how you can use hashtags at events and how you can use them to reach journalists on Twitter and get press coverage for your business. PLUS how you can use hashtags on Instagram to find out what content to create for your audience. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes What is a hashtag and how do they work on social media (2:00) How you can use other peoples hashtags to grow your audience (3:11) How to build a relationship with hashtags on social media (without being pushy) (5:29) How to use hashtags to follow, engage and understand your followers interests (6:58) How to use hashtags at events and get delegates involved (8:00) How to use Twitter hashtags to reach journalists + get media coverage for your business (09:10) How to choose hashtags on your Instagram posts (and why they need to be relevant) (10:24) How the Instagram algorithm works (and why the size of the hashtag and your own following matters) (12:54) When to use hashtags on Twitter, LinkedIn and Facebook (17:30) How to find the hashtags that your ideal clients are engaging with and why you need to create good content (19:30) Tools you can use to find hashtags and plan your Instagram content (21:20) How to find the hashtags your ideal customers/clients are using (21:50) How to create your own hashtag and awareness day (23:40) Resources [362] How to grow your Instagram following to 27K - fast with Chris Taylor (podcast) [ 356 ] How to build your audience on Twitter (and create FOMO) (podcast) [353] How to grow your audience through Instagram Stories with Tyler McCall (podcast) [348] How to write social media posts that sell (podcast episode) [343] The three audiences you must build to create a successful online business (podcast episode) [309] How to go viral on Twitter with Kerry Jordan (podcast) [093] How to use Instagram to promote your business with Sara Tasker (podcast) LinkedIn hashtags Andy Foot How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Join the Media Diary Owners Club Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Ever wondered how some people just nail it on social media or their facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media? In my latest podcast I interview copywriter Jo Watson who describes herself as an editor and 'writer of stuff'. She explains how to show your personality in your writing and why you need to make people really feel something when you write. Even if they disagree with you. Jo is well-known on LinkedIn for her slightly sweary 'tell it like it is' approach and her personality is well reflected in her writing. She has a truly distinctive writing voice and explains how to create personality in your writing and how if you produce great content then people won't forget about you (even if you go on holiday for a week!) Jo also explains how you can show your authority and views even if you don't feel confident enough to actually post on social media. Jo doesn't have a social media strategy - and believes very much in showing up and being present, being yourself and explaining it as you would to a friend at the pub. Jo also talks about how to go about hiring a copywriter that really is a copywriter (and not just your VA that can do it) and why it's really important to look at the return on investment that it will bring to your business. I'd love to know what you think. I hope you enjoy the episode. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Jo and why she defines herself as a 'writer of stuff' (4:06) How Jo went from being a teacher to a copywriter and built her business (5:05) How Jo develops personality in her writing and why she doesn't think you need a social media strategy (14:15) How Jo got started on LinkedIn and how 'saying it like it is' helps build relationships and engagement (16:23) Why you need to be present on social media and only post if you have something to say (19:03) How to stay on people's radars by posting great content so they won't forget you (23:15) How to show up and write well and why everyone can tell stories (25:47) How to build your confidence and show your values on social media (26:56) Why you'll lose trust and authority if you write or say things that are 'off brand' (30:47) How to get more personality into your writing and how everything is a content opportunity (37:01) Why you need to think about what people are interested in and make people feel something when you write (42:50) Why you shouldn't limit your marketing to one ideal client type (50:03) How to get personality into your writing and why you should keep it simple, relatable and in your own voice (54:54) How to hire a copywriter for your business and why you should look at the return on investment (58:03 ) Resources Connect with Jo on LinkedIn Jo's website [275] How to write awesome sales copy - fast with Sarah Cooke (podcast) [335] How to create a high converting lead magnet (podcast) [348] How to write social media posts that sell (podcast0 [372] How to build an engaged online audience (podcast) [375] How to get your first 1k email subscribers (podcast) How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Join the Media Diary Owners Club Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Want to know how I've managed to publish a new podcast episode every week for the past four years? How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there? This podcast answers your questions and more and is based around real questions that you have asked about my podcast. Even if you're not interested in starting your own podcast then please stay with me because what it's really about, is about showing up and publishing consistent content. How do you keep showing up every week when maybe you're all out of ideas or you're not feeling well, or you're feeling uninspired or unmotivated, or you've lost a team member suddenly, how do you keep all of that going over a number of years? This podcast isn't just about creating a podcast it's also about content planning, content creation and solving your audience's problems, it's about mindset. It's about staying consistent and overcoming the challenges and evolving. So you'll see it's so much more than how you keep a podcast going. I also share my favourite podcasts too. What do you think? Have you listened to them? I hope you enjoy the episode as much as I did recording it. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes Why you should listen to this podcast (01:57) How to win in my 'Big Podcast Giveaway' (2:52) Find out about my 2020 'Start a podcast programme' (5:39) What inspired me to start a podcast (and why it's such a great way to connect with people) (7:02) How I have consistently produced my podcast (and how accountability keeps me on track) (10:30) Equipment I use to record my podcast, how it's produced and why I delegate the editing (13:04) How I record a guest podcast episode (16:40) How getting your podcast on iTunes can be the most challenging part (and how I did it) (17:09) Why I choose podcast guests that can show they are an expert (rather than just a big name) (19:50) How I got people to agree to be a podcast guest when I was starting out (24:58) How my podcast has evolved and why I'm doing more solo podcasts than guest podcasts (27:44) Why it's important to have a great rapport with a podcast guest (and why some don't go as planned) (32:24) Why I plan my podcasts to strategically fit in with what I am doing in my business (34:44) Steps to produce the podcast from idea through to publication, repurposing and marketing (38:25) How to promote a podcast and why you have to try lots of different ways (45:20) Why a podcast needs to be quality content that solves your audience's problems (48:47) Top 9 episodes I've recorded? Try these they are full of useful practical advice that's easy to implement: 133, 161, 227, 288, 275, 315, 341, 351, 362 (50:52) Top 3 episodes that I am really proud of? Episodes with great longevity: 333, 339 and 340 (58:46) What happens if the podcast guest doesn't work out (1:00:05) Resources How to pitch yourself as a podcast guest (blog post) Find out about my new start a podcast programme in 2020 Win in my Big Podcast Giveaway! [133] How to grow your following on Twitter (podcast) [161] How to work with bloggers and influencers with Kat Molesworth (podcast) [227] How to make sales without being spammy with Jess Lorimer (podcast) [253] How to land guest appearances on podcasts with Nicole Holland (podcast) [275] How to write awesome sales copy - fast with Sarah Cooke (podcast) [288] How to get started with vlogging(and how it can help your business (podcast) [315] How to create a brand statement and why you need to (podcast) [333] 39 Surprisingly easy ways to increase your email subscribers (podcast) [335] How to create a high converting lead magnet (podcast) [339] How to build an audience for an online course or membership (podcast) [340] How to create a coaching or consultancy package for your business (podcast) [341] How to use stories to attract your ideal audience (podcast) [351] How to get corporate clients and why you should with Dylis Guyan (podcast) [362] How to grow your Instagram following to 27K - fast (podcast) [372] How to build an engaged online audience (podcast) [375] How to get your first 1k email subscribers (podcast) How to create a high-converting lead magnet course Join the Media Diary Owners Club Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Buy your ticket for Build Your Audience Live Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Would you love to know how to grow your email subscribers list from zero to 1k? That's what Catherine Gladwyn Author and Virtual Assistant did in just eighteen months. In my latest podcast she explains why she needed to quickly create an email list and how she grew it from standing start. She shares practical tips and tactics about how she grew her list about what worked and what didn't and how you can grow your email newsletter list. She explains how understanding your client or customers emotions and pain points can help you when planning what lead magnets and content to create. Plus why it's important to create content for each of your different audiences and why having engaging conversations will keep them on your email list. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About Catherine Gladwyn's and why she set up her business (2:26) Why Catherine had to quickly create an email newsletter list rather than rely on on social media (4:53) How Catherine got people to sign up to her email newsletter list (7:03 ) How Catherine used lead magnets to get people to sign up to her email newsletter list (09:23) How to use Mailchimp to segment and tag your email newsletter list (10:53) How Catherine created her lead magnets and why sometimes it's trial and error (13:00) Catherine's tips for creating a simple landing page and lead magnet (17:19) How to create a sign up form in Mailchimp to use on your website (23:06) Different strategies Catherine has used to get people to sign up to her email newsletter list (26:14) How to create a successful lead magnet by tapping into the pain points of your clients or customers (31:31) Dealing with people unsubscribing from your email list (and why you shouldn't take it personally) (35:00) Resources Catherine's website Delegate VA Catherines Book How to be a VA Connect with Catherine on LinkedIn Facebook Follow Catherine on YouTube Mailchimp [333] 39 Surprisingly easy ways to increase your email subscribers (podcast) [335] How to create a high converting lead magnet (podcast) [343] The three audiences you must build to create a profitable online business (podcast) [359] How to create an email newsletter people look forward to opening (podcast) [360] How to get people to open your emails (podcast) [372] How to build an engaged online audience (podcast) [373] How to get more followers on any social media platform (podcast) [374] How to create a year's worth of content in one morning (podcast) How to get the most out of your Social Media Diary & Planner (blog) How to create a high-converting lead magnet course Join the Media Diary Owners Club Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Buy your ticket for Build Your Audience Live Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Would you love to know how to plan a year's worth of content for your business in just a few hours? In this podcast episode, I explain how to create a year long content plan for your business. I show you how to breaking your planning down into manageable steps: annual, quarterly, monthly, weekly and daily. PLUS how you can use awareness days and key dates to generate content ideas for your business. And how to make time for content planning - all year round. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Step 1: Schedule time for content planning Set aside some dedicated time to create your content plan. If you can, take yourself away from your usual place of work. Find a cafe you like to work in – a quiet hotel lobby - anywhere where you can focus on this task, uninterrupted. You'll be much more productive and creative this way. Step 2: Create your annual content plan It can be helpful to approach your content like a videographer. Start with 'wide shot' of your business i.e. what's happening across the year. Then gradually zoom closer, until you're focusing on quarterly, weekly and daily content. So let's start with that 'wide shot' of your year. Think about the key things that are happening in your business in each quarter of the year. When will you be launching new products/services? Are you doing any speaking? Will you be attending any industry events? List at least three key things for each quarter. Next, write down a few key dates/awareness days that are relevant to your business. For example, if you have a pet business, you might want to create some timely content around Crufts dog show in March. If you design clothes or accessories, you could create some content around London Fashion Week in January. And if you run a food business, you might plan some content around National Doughnut day in June. My 2020 Social Media Diary & Planner has tons to help you get started. If you struggle with this task because you don't know what you'll be doing at each stage of the year, you don't have a content problem, you have a business problem. Which means you may need to take a few steps back and do some business planning first. You may also find yourself thinking 'but what if my plans change during the year?' Just because you write something down doesn't mean you have to do it. Things may change in your business during the year and that's fine. But it's much less time consuming to tweak a plan you've already worked on than to start from scratch. So just apply your best thinking right now. Step 3: Create your quarterly content plan Once you've created your annual content plan, you can zoom in a little closer and start your quarterly content planning. I 'd suggest you create one key piece of content a week, whether it's a blog/vlog, podcast, Facebook Live or infographic and repurpose it into multiple pieces of content. This means you only need to come up with a list of 12 ideas for each quarter - ideas that complement the key business activities and dates you've already identified in your annual content plan. Simple when you put it like that, right? If you need some inspiration, make two lists. On the first list, write down the ten most common questions you get asked by your ideal customers/clients. On the second list, write down ten common questions people ask about your product/service. That's a list of content ideas right there. For example, my prospective customers often ask me questions like this about content planning. Why do I need a content plan? How often should I be publishing new content? What kind of content should I be creating for my business? What are the biggest mistakes people make with content planning? How far ahead should I be planning my content? How flexible should I be with my content planning? Is there any room for spontaneity? There's six content ideas right there. They also ask me quite specific questions about the 2020 Social Media Diary & Planner: What are the benefits of buying the 2020 Social Media Diary & Planner? What's the difference between the 2020 Social Media Diary & Planner and the Media Diary Owners' Club? Can I see inside the 2020 Social Media Diary & Planner? Will the media diary help me if I have a product-based business? Is the 2020 Media Diary suitable for business owners based outside the UK? I bought last year's Social Media Diary & Planner but I didn't use it. Should I buy it again? There's another six content ideas - some of which I've already turned into blog posts. If it feels daunting to plan out a whole year's worth of content in one go, I'd recommend planning one quarter at a time. To make sure this actually happens, block out time in your diary for three further quarterly planning sessions across the year. Step 4: Create your weekly content plan With your quarterly plan complete, you can zoom in a little closer

Want to sell more of your products or services online? Getting more of your ideal customers/clients to follow you on social media can help - a lot. But how do you increase your social media followers? Do you need to use different strategies for different social media platforms e.g. Facebook, LinkedIn, Twitter or Instagram? And how long does it take to grow your following on a particular platform? That's exactly what I cover in this podcast episode. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} 1.Share compelling content Think about the people you follow on social media. The people whose posts always seem to pop up in your Facebook or Instagram feed. The accounts you actively check out to see what they've been posting lately. You don't follow them because they post boring updates about their products/services. You follow them because they inspire, entertain or even challenge your thinking. In other words, they make you FEEL something. Now think about your own account. Are you posting compelling content that makes people feel something? Or are you putting out posts so you can tick social media off your to-do list. If you're posting dull updates about your products/services, whimsical reflections about what you did at the weekend and/or 'must do' tips no one ever comments on, why would anyone want to follow you? If you're not getting much engagement on your content - amongst the followers you already have - that's a sign you need to change something. After all, if you can't get the people who already know, like and trust you to comment on your content, why would anyone new want to follow you? For an example of someone who is publishing excellent social media content that inspires people to follow her, check out copywriter Jo Watson on LinkedIn. Want to get more engagement on your social media posts? Check out my social media engagement playbook. 2. Don't follow the rules If you're trying to build your following on a particular platform, don't feel like you have to do what everyone else is doing. In fact, sharing content that challenges the 'norm' can be a great way to stand out. For example, Baggage Reclaim founder Natalie Lue's following on Instagram only really took off when she stopped worrying about 'posting pretty pictures' and starting posting hard-hitting quotes from her blog and podcast. As Instagram is a visual platform, this was a brave move on Natalie's part - but doing the opposite of what everyone else was doing - and doing it consistently - is what helped her reach her first 10k followers. 3. Spend more time on other peoples' accounts than on your own What's the first thing you do when someone new comments on one of your posts - a name you don't recognise? You go and check out their profile of course. And that's exactly what other people do when you comment on their content. They just can't help but check you out. This is why something as simple as making a list of your ideal customers/clients and committing to spending half an hour a day commenting on their content can be so effective. Alternatively (or additionally) you can use the Gary Vee $1.80 strategy. Step one. Find the 10 most relevant hashtags in your niche and follow those hashtags Step two. Reach out and comment on the top nine posts in each of the 10 hashtags Step three. Continue to like and comment on posts each day The $1.80 strategy gets its name because you're giving your two cents on nine posts for 10 hashtags every day. If you add that up, it equals $1.80 per day. 4. Use hashtags on all your posts As Chris Taylor explains in how to grow your Instagram following to 27k - fast, hashtags are like the index in the back of a non-fiction book. People search hashtags to find content on the most relevant topics to them - just like they would if they were looking something up in a non-fiction book. While expert opinion varies, current advice commonly suggests that using up to 30 hashtags on Instagram (which is the maximum), three on LinkedIn, two on Facebook and two on Twitter is the optimum number. You could even create your own hashtag and awareness day like dog photographer Kerry Jordan did. This helped her go viral on Twitter. 5. Cross-promotion Running joint competitions can be a great way to get more followers. For example, dog photographer Kerry Jordan hosted a joint competition with Quirky Campers founder Lyndsey Berresford and added 1.5.k new email subscribers, along with tons of new social media followers, to her audience. 6. Collaboration Creating content for or collaborating with other business owners e.g. guest blogging, podcast interviews, Facebook Lives, Instagram takeoevers can be a great way of getting in front of other peoples' audiences. This will help you grow your social media following. Be smart about who you collaborate with though. It's best to target people wit

If you want to sell your products or services online you need to build a following. More social media followers, more website visitors and more email subscribers. So when you do have something to sell you have an 'audience' of people who already know, like and trust you - which means they're far more likely to buy. But building an engaged audience takes time, With that in mind, here's the answers to the most common questions I get on asked on building an online audience. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} 1.What exactly is an online audience? Your 'audience' is the people who engage with your online content e.g. social media, blog/vlog/podcast, email marketing. 2. Why do I need to build an online audience? You don't NEED to have an online audience. You can choose to market your business completely offline if you wish. But if you want to to do business online, you do need an online audience - otherwise who are you going to sell your products/services to? 3. When's the best time to start building myonline audience? If you want to sell online, the ideal time to start building your audience is way before your product/service goes on sale. That way, you'll already have built relationships with prospective customers/clients - which means you're far more likely to make sales. 4. What size does your online audience need to be? This depends on your sales goals. The average conversion rate for online sales is 1-2%. Which means for every 100 people on your email list, only a small number will actually buy from you. If you're a coach selling 1-2-1 coaching and need 20 clients a year, you may only need a thousand or so on your email list. If you sell lower-priced products or online courses/memberships you'll almost certainly need to shoot for 10k or beyond. So whatever it is you're selling…you almost certainly need a much bigger audience than you think. To find out what size your audience needs to be right now, check out my audience calculator 5. What is the best way to measure your audience numbers? Some people think your audience is the number of social media followers, readers of your blog or listeners to your podcast. But while you may make the odd sale on social media - or from your blog/podcast/Youtube channel - the majority of sales will happen in your inbox. PLUS it's almost impossible to reliably predict and track income from sales on social media. This is why building your email list is the single most important thing you can do in your business. Which means the number of engaged email subscribers you have on your list is the most reliable measure of audience size. In order to build your email list, you need an audience of people who engage with your content (otherwise how are you going to get people to join your email list?). This is why I recommend starting by building your audience on social media, then moving on to content (e.g.blog, podcast./Youtube) before tackling email marketing. And that's exactly what I cover in my Build Your Online Audience Programme. 6. How do I find out where my ideal audience is hanging out online? (so I can find more people like them) Just ask them. Find 10 of your ideal clients/customers and ask them where they spend time online. Then start sharing some content on that platform and test and tweak accordingly (see the next question). 7. How do I find out what kind of content my audience would like me to share? Just ask them. Find 10 of your ideal clients/customers and ask them what they would like to hear about. But don't just leave it at that. People sometimes tell you what they think you want to hear. Which means you'll need to test and tweak different types of content until you figure out what works best (i.e. what gets the most engagement). And do remember that it's not about numbers of followers/likes. Your best measure of success is comments and conversations. Bonus tip: Making a list of your most frequently asked questions is an easy way to generate content ideas for your audience. This can be turned into ten blog posts/podcast episodes/Youtube videos and/or social media posts. Also look at your competitors - those who are have a bigger audience than you. What the more you understand about the type of content that captures your ideal clients' attention, the better placed you'll be to create your own engaging content. 8. I want to launch an online course/membership programme or a live event. Do I need to build my audience before I launch? Ideally yes. Otherwise who are you going to sell to? People often think they can use cold ads. But ask yourself this: when's the last time you invested in an online course/membership or live event after seeing an ad? While there are always exceptions, most of us need to get to know, like and trust someone before we hand over our hard-earned cash. Which is why it's generally b

Want to improve your Facebook page engagement? Creating a strategy that sets out what you're going to post, when and where will help a lot. This doesn't need to be complicated. You just need to decide on the following How regularly you are going to post on your Facebook page What days and times you are going to post What kind of content you are going to share {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Remember that creating a strategy is just the first step. You'll need to post consistently. And you'll need to experiment - tweaking and testing your content to improve your results. You may also wish to start experimenting with other things e.g. best days and times to post your content and tweak accordingly. Do this one thing Write down the answers to the following questions (what gets written down gets done). How regularly are you going to post on your Facebook page (I'd recommend at least 3-5 times a week) What days and times are you going to post? (you can always change this) What kind of content are you going to share? Personally I would recommend scheduling on Facebook or posting organically rather than using a scheduling tool. For accountability, share your answers to these three questions in the Facebook group (we have a dedicated thread for this). Take part in my 7 day Facebook challenge here Join the Facebook Challenge group Podcast shownotes How to take part in the Facebook page engagement challenge when it has finished (01:15) Previous Facebook Challenge Podcasts I need to know this [367] I know about that [368] This is what I think [369] I know how that feels [370] [365] Day 1 Why your Facebook page isn't getting enough engagement (and what to do about it) (podcast) [366] Day 2 What to post on your Facebook page to get more engagement(podcast) [367] Day 3 Why 'value' posts are not enough to get engagement on your Facebook page (podcast) [368] Day 4 How asking questions can help you get you engagement on your Facebook page (podcast) [369] Day 5 Why opinionated content works well for your Facebook page (and how to do it well) (podcast) [370] Day 6 How sharing personal experiences can boost engagement on your Facebook page(podcast) Resources [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [352] How to sell in a Facebook Group without annoying your members (podcast) [357] How to transform your Facebook group from ghost town to garden party(podcast) [358] 13 Ideas for engaging social media posts (podcast) [361] 15 post ideas for your Facebook group (podcast) Build Your Audience Programme Buy your ticket for Build Your Audience Live Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Over the past few days, I've shared with you the four types of post that will attract engagement on your Facebook page. These are: I need to know this I know about that This is what I think I know how that feels Over the past few days you've tackled the first three types of content. Today I want to go a bit deeper on the fourth kind of content and get you to publish an engaging 'I know how that feels' post. However there is an art to getting engagement on this kind of content and in this podcast episode I'll show you how. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} People also love to share their experiences/advice, which is why more vulnerable, personal content works well. This is why posts on my training for the London Marathon (including injuries and setbacks) tend to get more engagement than any of my business posts. When you share personal content, over time, you build up a narrative and take people on a journey with you - something that can be very powerful. Remember this does not mean you have to share your deepest, darkest secrets - one of the most popular 'I know how that feels' posts I created was round-up of my most embarrassing headshots (we all know how it feels to look at an embarrassing old photo of ourselves). But people like to do business with people. If you're willing to share a little of the person behind the business you'll get much better engagement on your page. And when people feel connected to you through a shared experience - or just being able to relate to your feelings - they're far more likely to want to be your customer. Do this one thing Create a short 'I know how that feels' style Facebook post which encourages people to share their thoughts/experiences. Ideally, choose a topic you can people will actually care about and make it easy for people to respond (as shown in the example above). Many of the engagement strategies I share above (e.g. asking questions, giving a narrow range of choices) can work for this type of post, but if your post is powerful enough, you may not need to use them at all. Experiment and see what works. Tip:Photographs, video and images are all great for engagement. Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that's certainly been my experience) so get to work! Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day). Take part in my 7 day Facebook challenge here Join the Facebook Challenge group Podcast shownotes Previous Facebook Challenge Podcasts I need to know this [367] I know about that [368] This is what I think [369] I know how that feels [370] [365] Day 1 Why your Facebook page isn't getting enough engagement (and what to do about it) (podcast) [366] Day 2 What to post on your Facebook page to get more engagement(podcast) [367] Day 3 Why 'value' posts are not enough to get engagement on your Facebook page (podcast) [368] Day 4 How asking questions can help you get you engagement on your Facebook page (podcast) [369] Day 5 Why opinionated content works well for your Facebook page (and how to do it well) (podcast) Resources [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [352] How to sell in a Facebook Group without annoying your members (podcast) [357] How to transform your Facebook group from ghost town to garden party(podcast) [358] 13 Ideas for engaging social media posts (podcast) [361] 15 post ideas for your Facebook group (podcast) Build Your Audience Programme Buy your ticket for Build Your Audience Live Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

People love to share their ideas - particularly on divisive topics. That's why content that asks people to state their opinions generally works well on your Facebook page. I generally refer to this as 'This is what I think' content. This is one of four types of content that generate lots of engagement. I need to know this I know about that This is what I think I know how that feels However there is an art to getting engagement on this kind of content and in this podcast episode I'll show you how. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode. People love to share their opinions, but they're also busy, so the trick to getting engagement on this kind of content is to make it as easy as possible for people to comment by giving them a narrow set of choices, as in this example where Rosie asked her followers where they stood on using reins with toddlers.. If you can't see it, click here. The crucial thing is to pick subjects people actually care about and avoid sitting on the fence. Making a bold statement like 'Reins for toddlers. Essential or evil?' commands attention. Do this one thing Create a short 'This is what I think' style Facebook post which encourages people to share their opinion on something. Choose a topic people will actually care about and make it easy for people to respond (as shown in the example above). Don't forget a single call for action. Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that's certainly been my experience) so get to work! Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day). Take part in my 7 day Facebook challenge here Join the Facebook Challenge group Podcast shownotes How to take part in the Facebook page engagement challenge when it has finished (01:04 How to create a 'This is what I think content' post for your Facebook page (2:35) Why you need to make it easy for people to engage with your Facebook post (2:58) How to choose a topic for a 'This is what I think content' Facebook post (4:14) Why making it simple for people to respond will increase engagement on your Facebook page (4:21) How being bold in your opinion can really help you get good engagement. (4:40) How to link your content topic back to your product or service (6:02) What you need to do for the challenge for this podcast (7:01) Previous Facebook Challenge Podcasts [365] Day 1 Why your Facebook page isn't getting enough engagement (and what to do about it)(podcast) [366] Day 2 What to post on your Facebook page to get more engagement(podcast) [367] Day 3 Why 'value' posts are not enough to get engagement on your Facebook page(podcast) [368] Day 4 How asking questions can help you get you engagement on your Facebook page(podcast) Resources [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [352] How to sell in a Facebook Group without annoying your members(podcast) [357] How to transform your Facebook group from ghost town to garden party(podcast) [358]13 Ideas for engaging social media posts(podcast) [361] 15 post ideas for your Facebook group(podcast) Build Your Audience Programme Buy your ticket for Build Your Audience Live Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Asking questions can be a great way to get engagement on your Facebook page. People love to share their ideas, so content that asks people to state their preferences generally works a treat. This can be anything from asking people which version of your new logo they prefer, to whether you should stock the blue or red handbag in your Etsy shop to whether they like to have an iron provided when they stay in a holiday cottage. I generally refer to this as 'I know about this' content. This is one of four types of content that generate lots of engagement. I need to know this I know about that This is what I think I know how that feels However there is an art to getting engagement on this kind of content and in this podcast episode I'll show you how. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} If you want people to respond to 'I know about this' posts, you have to give them clear choices e.g. A, B, C or D, yes/no, agree/disagree - or even ask them to respond with emojis.I generally refer to these as short/two tap answer posts. Here is an example of a post I shared which attracted 115 comments (can't see the image, click here). All respondents had to do was state whether they were interested in getting a copy of my social media engagement playbook when it was ready (with a 'Y' or 'N'). In this example, I asked for feedback on the artwork for an upcoming masterclass (which was available for members to buy) stating a preference of 1, 2, 3 or 4. Not only do short/two tap answer posts make it super quick for people to engage, they don't have to think too hard about what to say - which means they're far more likely to respond. Occasionally someone warns me that the Facebook/LinkedIn algorithm penalises content like this i.e. content that encourages short/two tap answers. I have no idea if this is true, but I actually think it's pretty irrelevant. Once someone has responded to you, you can - and should - go back and ask them an additional question/encourage them to give you more information e.g 'Interesting…why does that one appeal the most (if you don't mind me asking'). So it's easy to turn a short/two tap answer posts into a conversation. And conversations are exactly what you should be aiming for with all your social media content. I wouldn't advise you to use short/two tap answer postsall the time -it's definitely important to vary your content - but they can be a great tool to encourage engagement, particularly when you're trying to boost the engagement in your page. Do this one thing Create a short 'I know about this' style Facebook post where you share a useful piece of content which encourages people to share their opinion on something. Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that's certainly been my experience) so get to work! Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day). Take part in my 7 day Facebook challenge here Join the Facebook Challenge group Podcast shownotes How to take part in the Facebook page engagement challenge when it has finished (1:04). Why asking questions is a great way to get engagement on your Facebook page (2:37) How to create I know about that content for your Facebook page (3:10) How to create posts with short or two tap answers for your Facebook page (3:40) Why you should make it easy for people to respond to your Facebook posts (4:30) How to get engagement with your audience by using quick short tap answers (5:05) How to use short quick tap answer posts to create a buzz around a new product or service (5:55) Previous Facebook Challenge Podcasts [365] Day 1 Why your Facebook page isn't getting enough engagement (and what to do about it) (podcast) [366] Day 2 What to post on your Facebook page to get more engagement (podcast) [367] Day 3 Why 'value' posts are not enough to get engagement on your Facebook page(podcast) Resources [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [352] How to sell in a Facebook Group without annoying your members (podcast) [357] How to transform your Facebook group from ghost town to garden party (podcast) [358] 13 Ideas for engaging social media posts (podcast) [361] 15 post ideas for your Facebook group (podcast) Build Your Audience Programme Buy your ticket for Build Your Audience Live Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

Creating content that solves a problem for people is a great way to get engagement on your Facebook page. This can be anything from a vlog on how to pitch yourself as a podcast guest, an important piece of industry news,an amusing cat video (making people laugh is definitely solving a problem). I generally refer to this as 'I need to know this' content. This is one of four types of content that generate lots of engagement. I need to know this I know about that This is what I think I know how that feels However there is an art to getting engagement on this kind of content and in this podcast episode I'll show you how. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Sharing content that solves your customers' problems - or just makes their day easier - can be a great way to get engagement on your Facebook page. But it doesn't matter how useful your new blog post is or how funny your cat video is, if you don't create curiosity you'll be lucky to get a few likes, shares and/or comments. One really easy way to create curiosity is to ask a question that relates to the content you want to share. So, for example, I published a really podcast episode entitled 15 post ideas for your Facebook group. Although this is a useful episode, when I just post a link to the episode I don't get very much engagement. If I ask a question that relates to the subject of the podcast episode, I get far more engagement. I can still share the link to the episodes in the comments. Other ideas for generating curiosity. Share a short clip from your podcast/vlog (rather than the whole episode) and ask people to predict what happens next Share a divisive quote from your blog post and ask people if they agree/disagree Share a blooper from your vlog Share a still/photograph and invite people to write a caption Summarise a piece of industry news and ask people if they agree/disagree Do this one thing Create a short 'I need to know this' style Facebook post where you share a useful piece of content that helps solve a problem for your audience (remember that entertaining people can be solving a problem). Instead of just posting a link, think about how you can create curiosity about your post using some of the strategies I've shared above (sure you will also have loads of your own - can't wait to see them!). Don't forget to include a call-to-action Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that's certainly been my experience) so get to work! Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day). Take part in my 7 day Facebook challenge here Join the Facebook Challenge group Podcast shownotes How to take part in the Facebook page engagement challenge when it has finished (01:06) How to create engaging content for your Facebook page that adds value and solves a problem (2:40) How to turn your Facebook post into a conversation and create curiosity so that people engage (3:10) Ways that you can create curiosity and start a conversation on your Facebook posts (5:20) What you need to do for the Facebook challenge for this podcast (07:27) Why you should just include one Call to Action at the end of your Facebook post (07:59) Why you need to get engagement in the first 15 minutes of a Facebook post (08:40) Previous Facebook Challenge Podcasts [365] Day 1 Why your Facebook page isn't getting enough engagement (and what to do about it)(podcast) [366] Day 2 What to post on your Facebook page to get more engagement(podcast) Resources [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [352] How to sell in a Facebook Group without annoying your members(podcast) [357] How to transform your Facebook group from ghost town to garden party(podcast) [358]13 Ideas for engaging social media posts(podcast) [361] 15 post ideas for your Facebook group(podcast) Build Your Audience Programme Buy your ticket for Build Your Audience Live Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you're struggling to get engagement on your Facebook page, you may be confused about what kind of content you should be posting. In this episode I share four types of Facebook page posts that generate lots of engagement. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Having tested hundreds of different types of content - on both my own account and my clients' I've noticed there are four types of post that generally get more engagement. I need to know this I know about that This is what I think I know how that feels You may have spotted already that there's a common theme: relatability. If you want people to engage with your content, it needs to be relatable - something that either solves a problem for them, they have experience of and/or an opinion on. Let me break that down for you. 'I need to know this' content Creating content that solves a problem for people is a great way to get engagement. This can be anything from a vlog on how to pitch yourself as a podcast guest (link to blog post), an important piece of industry news (link to article on Twitter change of terms) to an amusing cat video (link to amusing cat video) (making people laugh is definitely solving a problem). However there is an art to getting engagement on this kind of content, which I'll share with you tomorrow. 'I know about that' content People love to share their ideas, so content that asks people to state their opinions/preferences, generally works a treat. This can be anything from asking people whether you should stock the handbag in blue or read to whether they like to have an iron in a holiday cottage to what they think of new laws that affect your industry. In the example below, I asked my audience which cover they preferred for my media diary: N.B. You do need to be specific to get engagement on this kind of content and I'll show you how to do that on Day 4 of the challenge. 'This is what I think' content People love to share their opinions - particularly on topics that are divisive. This is why posts like this one on whether you should put toddlers on reins tend to perform better than other posts. 'I know how that feels' content People also love to share their experiences/advice, which is why more vulnerable, personal content works well. This post on picking up an injury during my London Marathon got more engagement than any of my business posts (as did many of my other marathon related posts). It's worth remembering that Facebook is, primarily, a 'friends and family' platform - which is why personal posts - of the kind you might post on your own Facebook wall - often do better on your Facebook well than business related posts. This is not to say you need to share your deepest, darkest secrets, but people like to do business with people. If you're willing to share a little of the person behind the business you'll get much better engagement on your page. Do this one thing Brainstorm at least five ideas for each type of content. I need to know this I know about that This is what I think I know how that feels Be brave and share them in our Facebook group so you can get feedback from myself and other members of the group (we have a dedicated thread for your ideas) Podcast shownotes How to take part in the challenge when it has finished (01:05) The four types of posts that will generate Facebook page engagement (2:55) How to create content for your Facebook page that adds value or solves a problem for your clients or customers (3:11) How to ask people's opinions to generate content and engagement (4:34) How to create content by getting people's opinions (especially if they disagree) (5:33) How sharing relatable personal stories will increase engagement on your Facebook page (6:08) Why you'll get better engagement if your content is personally relatable rather than just about your business (06:58) What you need to do for the challenge for this podcast (08:08) Resources Take part in my 7 day Facebook challenge here Join the Facebook Challenge group [365] Day 1 Why your Facebook page isn't getting enough engagement (and what to do about it)(podcast) [329] What's working on Facebook right now with Liz Melville (podcast) [334] How to build a large audience without paid advertising with Callie Willows (podcast) [352] How to sell in a Facebook Group without annoying your members(podcast) [357] How to transform your Facebook group from ghost town to garden party(podcast) [358]13 Ideas for engaging social media posts(podcast) [361 15 post ideas for your Facebook group(podcast) Build Your Audience Programme Buy your ticket for Build Your Audience Live Order your 2019 Media Diary Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn