Build Your Online Audience

Find out what to expect from Janet's new podcast in this super short trailer. Listen on Apple Podcasts Or your favourite podcast app. And don't forget to download, subscribe rate and review - those reviews are SO important!

THIS IS THE LAST EPISODE OF THIS PODCAST. MY NEW PODCAST IS CALLED THE COURAGEOUS CONTENT PODCAST. FOLLOW & DOWNLOAD ON YOUR FAVOURITE PODCAST APP. https://courageous-content.captivate.fm/ Have you ever launched a course or product that flopped - leaving you wondering where you went wrong? If this sounds familiar you'll love this podcast episode with business coach Natalie Sisson. Natalie explains how to bounce back from a failed launch and shares her experience of a launch that flopped (and the BIG lessons she learnt). You'll learn why being true to yourself can have a huge impact on your launch and how to find the resilience to bounce back from failure. This is the final episode of The Build Your Online Audience podcast. Join the waiting list for my NEW podcast (launching in May 2021) here. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About this final Build Your Online Audience podcast episode (00:30) How Natalie inspired me at the start of my podcast journey (01:01) Find out about my new Courageous Content podcast (01:58) About Natalie and her mission to help women earn what they're worth (03:32) What happened when Natalie's launch went wrong (06:40) How your mindset can make a bad launch so much worse (09:20) Why your launch will bomb if you don't stay true to your values (14:15) Why solving problems is more important than perfection (15:53) The key things you need to remember for a successful course launch (17:10) Why the size of your audience should determine your launch strategy (19:10) Why keeping your launch simple is key to success (23:02) How to find out if people will buy your course before you launch (26:57) About Natalie's new book 'Suck it up Princess' (33:45) Why resilience is key when you're launching (36:20) How to join the waitlist for my new Courageous Content podcast (37:29) Resources Natalie's website and podcast Natalie's InstagramNatalie's book Suck It Up Princess Teachable Be the first to hear when my new podcast goes live in May 2021.Sign up for the waitlist to hear about my new Courageous Content podcast Join my Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast)[Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast) [009] How to build a memorable brand with Natalie Sisson (podcast)[418] How long does it take to create an online course (podcast) [426] The ultimate course launch checklist (podcast) [440] The secret to a successful online course or membership launch (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT. I've invited all my podcast guests from the past five years and I'd love to have all my listeners there too. Listen to this quick podcast to find out how to get the link to register to join us. Plus if you've ever fancied starting your own podcast then make sure you come along because I'm going to be explaining how you can win an amazing podcast bundle. There's everything you need to get your podcast up and running. See you there! Register for my podcast party here {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes When is my podcast wrap party (0:22) Why you need to register for my podcast wrap party (0:34) How you can win a podcast prize bundle to get your podcast live (0:58) What's included in my podcast prize bundle (01:31) How to register for my podcast wrap party (02:06) When I'm launching my new Courageous Content podcast (02:31) Why I'd love you to join my podcast party (02:44) Resources Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience podcast and what's coming next (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Have you ever wondered what would happen to your content if you needed to take time out of your business? Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work? If you're like many business owners I know, creating a contingency plan for your content is probably on your to-do list - but something you tell yourself you'll get to when you get a spare moment (which, when you run a business is often 'never'). But it is important. In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to). You'll learn why planning for the good times (a sudden spike in sales, for example) is just as important as planning for a crisis. PLUS what to include in your contingency planning. And why this topic is important - even if you're a solopreneur. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes Why I'm ending the Build Your Online Audience Podcast (and what's coming next) (02:15) How Diane Mayor helps business owners (03:32) About this podcast episode and why contingency planning is important (04:50) How Diane got started in contingency planning (05:40) When I realised I needed a contingency plan (07:30) Why your reaction to an event is what creates the good or bad results (10:03) How to reduce panic in a crisis by making sure you've got a planned response (12:49) How to work out the risks you can control in your business (and what you can't) (13:31) Tips for contingency planning for a live event (18:48) Where to start with your contingency planning (21:02) How to create a crisis plan if you're a solopreneur (26:26) How far ahead to batch content if you're contingency planning (32:41) Why you should prioritise content creation for a podcast, blog or YouTube content over social media content (36:30) What you need to consider when you're batching content (and how to make it work for you) (38:40) How to assess risk in your content planning (and why you can't prepare for everything) (42:10) How to plan for a media crisis (if you don't have a PR team) (47:22) Why you should keep your content organised (52:14) Resources Diane's website and podcast Diane's Instagram Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Why I'm ending the Build Your Online Audience Podcast and what's happening next (podcast) [374] How to create a year's worth of content in one morning (podcast) [439] How to create a content batching week with Jordan Gill (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

In this episode, I explain why I'm ending this podcast in two episodes time (episode 450). I share the reasons why and what's coming up next (don't panic - I'm not giving up podcasting all together). If you're a regular listener to the show, THANK YOU so much for your support. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes My big news about this podcast (0:38) How my podcast audience has kept me motivated (01:48) The three reasons why I'm ending this podcast (03:02) Why I wanted to quit while I was ahead and at the top (05:50) How my business has changed and why I want to align my podcast with that change (06:33) The podcast interview that sparked a lightbulb moment (07:43) Why my Facebook Ads made me realise what my ideal clients really needed (10:09) How my Courageous Content challenge has helped business owners create better content (13:15) How the new podcast will help me align my offerings with my content(15:40) About my new podcast and the topics it will cover (19:18) Why you need to create content you enjoy and fits your personality (23:50) Why I want to help women find the courage to create content (26:21) How the new podcast will focus more on the emotional side of content creation (28:13) Why marketing 'gurus' aren't always the best source of content inspiration (29:57) Why we could be talking about building a community rather than an audience (31:07) The types of guests you'll hear from on my new podcast (32:41) Why I want to help people find the joy in content creation (33:02) Thanks to my fabulous team behind the podcast (33:46) About the new podcast launch and where you can find more details (34:37) Come along to my podcast party (35:20) Resources Be the first to hear when my new podcast goes live in May 2021. Sign up for the waitlist to hear about my new Courageous Content podcast Join my Courageous Content mini-courseJoin my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [315] How to create a brand statement and why you need to with Nicole J Smith (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [400] How to build a large audience for your blog, vlog or podcast or (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products. In this podcast episode (which you can also read as a blog), I share my tips on how to generate a semi-passive income from selling a planner or journal. You'll find out: How to choose a topic for your planner/journal How a planner/journal can help you sell higher-tickets products/services How to ensure your planner/journal is profitable How to develop complementary products you can sell alongside your journal/planner {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} 1. Make sure your planner solves a problem There are so many types of planners available - the competition can be huge. Which is why your planner needs to solve a specific problem for a specific person. For example, my Social Media Diary & Planner helps business owners who are struggling to come up with content ideas. It's packed full of key dates and awareness days, which helps them generate content ideas. And it includes templates and checklists to help them create annual, monthly, weekly and daily content plans - which helps them stay on track. Another example might be a music practice planner. I'm an amateur pianist, and one of the problems I have is organising what I'm going to practise, when. The membership programme I belong to sells a piano practice planner. This is a great resource for keeping track of your practice. It also creates a record of what you've covered so you can look back at your progress. A wedding planner/journal is another good example because it helps prospective brides stay organised and creates a keepsake of the event. 2. Pick a niche for your plannerDon't be put off if there are already planners on sale in your industry/space. It is possible to niche down within your industry For example, there are hundreds of planners on dog training. Niching down to a particular breed of dog - or aspect of training e.g. potty training, behaviour - will not only help you stand out, it will also increase your sales. For example, Bridezilla founder, Alicia McCormack created a wedding planner for people who hate bridal magazines and wedding fairs. There are also planners for vintage weddings, 1950s themed weddings and other specific niches. There are lots of possibilities to niche down within your industry. Even if it seems like there are lots of planners already on the market. You may feel that getting super specific will reduce your sales. Actually, you're far more likely to make sales because your product will be a better fit for your ideal customer. 3. Build an audience to sell your planner to The average conversion rate for online sales is 1-2%. Which means for every hundred people in your audience (i.e. your email list) only a handful are likely to buy. So if you're hoping to sell hundreds/thousands of your planner - and you don't currently have a large audience to sell to - you may need to readjust your expectations. If this is the case, you have a number of options: Launch your planner anyway - but just do a small print run for your first launch. While the printing cost will be higher, this will give you a chance to test out your product. Work on building your audience until it's big enough to achieve your target sales. 4. Build authority on your planner topic There may be someone else out there who sells a similar planner/journal to the one you want to create. Someone who has an established audience e.g. a YouTube channel, book and/or large social media following. So why would someone choose to buy from you? I say this not to put you off launching your planner, but to remind you that you need to build authority in your industry/space. And also to manage your expectations. It may take you time to build the authority (and audience) you need to sell your planner (at least in the numbers you would like). The best way to build authority is to publish content that answers your ideal customers' questions - ideally on your website.That way, when your ideal clients are searching online for answers to their questions, they'll end up on your website. I publish regular blogs/podcasts on content planning/creation throughout the year. This helps me and my planner get 'found' more easily in Google. If you approach your planner business with realistic expectations, you can only build from there. This is one of the things we cover in my How To Launch Your Own Planner masterclass. We do some calculations to see what your audience size is and what you can expect to sell. Then you can decide if you want to launch now or do a small print run. It can cost more to do a small print run, but you can learn and build from there. I've got a podcast episode all about how much it costs to launch a planner that will help you understand how many you'll need to sell. 5. Make your planner part of your sale funnel

Did you know that just one in three podcast hosts are women? And just 21% of chart-topping podcast hosts are female? Even though almost as many women listen to podcasts as men. So what holds women back from launching a podcast? And why do so few women who DO start a podcast hit the top of the charts in their niche? This special podcast episode - published to mark International Women's Day 2021 - aims to inspire more women to get their voices heard. You'll hear from four podcasters (three female and one male) on how to get started with podcasting and overcome common fears - like getting to grips with the tech and getting used to the sound of your own voice. PLUS practical tips on launching your podcast. Even if starting a podcast isn't on your radar, there is so much to inspire you in this episode to get your voice out there. Speakers: Charlotte Foster, Ant McGinley, Anna Parker Naples and Avni Gohill. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes Why I hosted a 'Women in Podcasting Session' at 2021Sorted (01:42) Why you should listen to this podcast episode (even if you're not launching a podcast) (02:30) Who you'll hear from in this episode (05:12) How long should a podcast episode really be (6:56) Why planning is key to making your podcast episode interesting (07:18) How to get over the fear of hearing your voice on a podcast (07:52) How to relax when you're recording your podcast (10:50) Why you shouldn't script your podcast episode (11:20) How to get your podcast started and why you don't need a big budget (13:21) Why podcasting is powerful for raising your business visibility (19:50) Why your podcast launch strategy is important for positioning in the future (21:10) How to be strategic when choosing your podcast guests (22:16) Why your podcast is a great source of content (23:13) Why your podcast is great for your SEO on Google (24:05) Why you don't need loads of fancy equipment to record a podcast (28:08) How to use Zoom to record your podcast episodes (29:07) Why a podcast is a long term investment (33:02) Why you have to promote your podcast and keep telling people about it (35:18) How to keep your podcast editing simple (35:29) Tools you can use for editing your podcast audio (37:10) Resources Podcast speakers Charlotte Foster Turn up the volume on your voice Anna Parker Naples Podcast with impactAnt McGinley Pods up North Avni Gohil Virtuelicious Tools Descript - transcribe and edit audioAudacity - for recording and editingSearchie - for transcriptsOtter - for recording and transcriptsZoom for recording your podcast Join my Courageous Content mini-courseJoin my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [446] How to pitch yourself as a podcast guest (podcast) [400] How to build a large audience for your blog, vlog or podcast (podcast) [383] How to get your podcast live in 60 days (podcast) [376] Lessons learned from 1 millions downloads of my podcast (podcast) [253] How to land a guest appearance on podcasts with Nicole Holland (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Being a guest on other peoples' podcasts is a great way to build your audience - and your authority. But most podcast hosts get far more pitches than they can handle - which means they can afford to be choosy about who guests on their show. So what's the best way to pitch yourself as a podcast guest? And how can you make sure your pitch stands out from the rest? In this podcast episode, you'll learn how to craft the perfect email pitch for a podcast and how to increase your chances of getting a 'yes' from the host. You'll also find out what podcast hosts are looking for in a guest and the common mistakes to avoid in your pitch. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Why it's worth being a podcast guest Why Being a podcast guest is a great way to get in front of your ideal customers/clients - and build your audience - fast. It's much quicker than writing a guest blog post. Most podcast interviews last between 30-60 mins. This means you can potentially do several a week. It's also a great way to build trust quickly. There's something about being in someone's earbuds that's much more intimate than the written word. Which means that by the end of a 30 minute interview, people often feel they know, like and trust you enough to visit your website, download your free resources and/or even buy your products/services. And the best thing is, every time you appear on someone else's podcast, you're getting in front of a brand new audience - an audience you haven't had to build yourself. So if you set yourself a target to do three interviews a week, you could potentially build your audience by thousands - in a relatively short space of time. But before you get too excited…let's back up a bit. Most podcast hosts - particularly on popular shows - get dozens of pitches each week. So competition for guest spots can be pretty tough. So how do you write a pitch for a podcast host that really stands out? Read on and find out. And why not check out my YouTube video about pitching yourself as a podcast guest as well:- 1. Focus on how you can help the podcast host (not yourself) As a podcast host, this is what I'm looking for in a guest: Someone who can provide great content for my audience. In my case, this is practical 'how to' advice on listeners can apply in their business on social media marketing, content marketing and email marketing. On another podcast, great content might simply be entertainment or providing information about a specific topic. Someone who has an established online presence in the form of a blog, vlog, podcast and/or has written a book. Not only does this mean they have an audience they can share our podcast interview with, but it also means I can serve my listeners by directing them towards more useful content. Sadly, most of the pitches I get are focused on what the person doing the pitching hopes to get out of the interview rather than how they can help my audience. In many cases, it's clear they haven't even listened to the show (or even scrolled through previous episode titles) to get a feel for the kind of content I offer. I think my experience is pretty typical - which is why I say 'no' to most pitches I receive. If you can focus on how you can help the podcast host - rather than yourself - you'll have a much better chance of getting a 'yes'. 2. Label the subject header of your email Most podcast hosts are actively looking for great content, so label the subject line of your email and they're far more likely to pay attention. 3.Use the subject header to summarise your idea A concise subject header that summarises your story (ideally in ten words or less) is far more likely to get a podcast host's attention. Resist the temptation to use puns or clever wordplay though; an obscure headline that doesn't mean anything may get ignored.If you're pitching an interview about how to get more conversions from a Facebook Ad, how to recover from postnatal depression or how to wear beige in winter...that's exactly what you should say. 4. Keep your introduction brief If you're pitching cold, it's a good idea to 'introduce' yourself (a slightly different approach to pitching to journalists). But do keep it brief - or you could lose the podcast host's attention before you've even got started. 5. Show you've actually listened to the podcast Most of the pitches I get are from people who either haven't listened to my podcast and/or haven't given any thought to the kind of content I generally run. Say something that shows you've taken the time and trouble to actually listen to the podcast, and you'll stand out a mile. 6. Show you can add value for their audience Many of the pitches I receive offer a series of vague topics the interviewee might cover. When what I'm really looking for is a killer episode idea. And I'm literally looking for a title that will fit

Self-publishing your own book is a great way to build your online audience - and your authority. But how do you get started? How much does it cost? And should you do it all yourself - or use a print-on-demand service like Amazon, IngramSpark or Bookbaby. If you've been asking yourself these questions (and more) then you'll love this podcast episode with publishing expert and bestselling Indie author Sacha Black. Sacha shares every single step you need to take on your self-publishing journey - from coming up with a killer idea for a non-fiction book - to publication to promotion. You'll also learn how to promote your book (with or without an online audience) and some killer tips to avoid the stress of a one-star review. PLUS the one thing you must avoid when you launch. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About Sacha Black and how she helps people self-publish (02:19) Create engaging content with my Courageous Content mini-course (03:05) What you need to consider before you start writing a non-fiction book (06:06) How to come up with a killer topic for your book (06:24) The differences between traditional publishing and self-publishing (09:42) The pros and cons of being an Indie author (11:18) How to structure your book and why the problem you solve is at the heart of it (12:50) Why choosing the wrong style/genre could upset your audience (15:10) The optimum word count for a non-fiction book (16:10) What it means to publish 'wide' or 'exclusive' (and the pros and cons of both) (17:15) Publishing costs of a digital book vs a printed book (20:25) Reasons to outsource the formatting of your book (22:26) Why you should invest in a professionally-designed book cover (23:01) What sort of budget do you need for marketing a book (24:04) How to publish your formatted digital book online (24:34) What not to include in a book description (and why controversial is good) (28:34) Tips to avoid one-star reviews on Amazon (and what you must avoid when you launch) (30:38) How to promote your book if you haven't got an online audience (32:36) Why content marketing is great for selling a book (33:48) Tips to get people on your email list (37:11) Resources Vellum for formatting on MacBookBaby for publishingKobo for publishingBarnes and Noble for publishingOverdrive for publishingReedsy for editingDraft2Digital online publishingIngram Spark print on demandBookbub for distribution Mastering Amazon Descriptions by Brian Meeks How to write a sizzling synopsis by Bryan Cohen The Rebel Author Podcast Sacha Black Sacha's published books Sacha Black Instagram Sacha Black website Join my Courageous Content mini-courseJoin my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) [411] How to become the go-to person in your industry with Jen Hall (podcast) [414] How much does it cost to launch your own planner? (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you're building a personal brand online, people have to get to know the person behind the business. Otherwise, they won't buy from you. But how much personal information should you share on your social media and other content platforms? What is 'ok' to share and what should be kept private? And what is the difference between sharing and oversharing? If you've ever asked yourself any of these questions, you'll love this podcast episode on how much personal information you should share on social media (and other content platforms). If you worry about sharing too much personal information, I explore why you might feel like that (and whether your concerns are justified). I also share practical tips on how to decide what to share and what to keep private. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About my Courageous Content mini-course (02:02) Why I recorded this podcast episode (03:42) Why you should share personal experiences in your business content (05:12) What type of personal experiences should you share (08:56) Why sharing personal content will make you seem more approachable (10:01) What I choose to share online and why some stuff stays private (11:45) Why oversharing means different things to different people (12:45) Why people have a problem with oversharing (14:35) Why you need to reconsider your oversharing beliefs (17:09) Why sharing your experiences and feelings is good for you (20:02) Why oversharing is a force for good (21:12) How to decide what personal content to share (23:13) How I decide what personal topics to share in my content (27:07) Where to draw boundaries on the content your share (27:31) Why you must be able to stand by what you say 100% (34:50) Why you have to stop worrying about people not liking you (38:40) Resources Join my Courageous Content mini-course Join my Instagram Success Academy Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] How I discovered my ADHD Superpower (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Ever find yourself wondering how some business owners manage to get tons of engagement (and sales) from the content their share on social media? Then you'll love this podcast episode with Dawn Bradley - who teaches hair stylists how to build a six-figure business (having done exactly that herself). Dawn explains how to create content that really gets under the skin of your ideal customers/clients and keeps them coming back for more.PLUS how to get comfortable with sharing content on more personal topics (and why you should). And why you must stop trying to appeal to everyone (because you'll end up appealing to no one). This episode is packed full of tips, strategies and ideas - regardless of what type of business you have. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About this podcast episode (00:39) About my Instagram Success Academy (01:35) About Dawn and her business journey (02:20) When Dawn realised she wanted to work smarter not harder (05:30) How Dawn used the power of Instagram to create demand for her services (07:15) The language Dawn uses to attract her ideal clients (11:38) Why relatable content is more important than perfection (16:20) How Dawn uses client shaming without upsetting people (21:11) Why you can't appeal to everyone and why you shouldn't try to (29:51) How to deal with people who want to give you feedback (34:20) How Dawn niched her content by embracing the weird (36:50) Why Dawn got anxious putting out content that didn't align with her (37:10) How to make your audience relax by putting out content that they can relate to (41:01) How Dawn blends professional and personal life to connect with her audience (45:10) Why boundaries about what you share online are important (47:50) Why spontaneous content can work better than scheduled (49:20) Why connecting with people's emotion is really important (52:48) Resources Dawn Instagram Dawn website Join my Instagram Success Academy Buy my 2021 Social Media Diary & Planner Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [362] How to grow your Instagram following to 27K fast (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) [415] How to use TikTok to build your online audience with Sam Bearfoot (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Are you using Instagram Reels as part of your Instagram strategy? Maybe you've been thinking about creating Instagram Reels but you need some creative inspiration? Or perhaps you've no idea what to make your Instagram Reels about? In this podcast episode, I explain how to get started with Instagram Reels and why Reels are a powerful way to stand out from the crowd on Instagram and create relatable content that gets people into your DMs - fast. Discover my time-saving hacks (using Instagram Reels and TikTok together) and the four types of content that really FLY on Instagram Reels (and how to keep people coming back for more). Plus you'll get my 15 second Instagram Reels template. And the ONE thing I did that exploded my video content. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About my Instagram Sucess Academy (00:37) What are Instagram Reels? (04:57) Why video is a good way to connect with your audience (07:34) How to get started on Instagram Reels (09:22) The ideal length for an Instagram Reel (011:18) Why TikTok is great for recording Instagram Reels (11:42) How to think about your content strategy for Instagram Reels (12:56) Why you will need to experiment with your content (15:51) Why you're not too old for TikTok (17:29) Signs that your content is hitting the mark (19:06) How I created content that really hit the mark (21:14) Why your content needs to be really specific and niche (23:37) Why you might be making a mistake with your content (25:00) How to think about content for a product-based business (25:35) Why you have to think about your customers and their problems (30:15) Types of content that work well on Instagram Reels Tips and tricks (30:50) Why relatable content is really powerful (32:50) Janet's Instagram Reel challenge (34:09) My 15-second template for an Instagram Reel (34:32) Why you should avoid selling on Instagram Reels (36:01) How to get people to come back for more (36:39) What to do if you're too nervous to show your face (38:14) Resources Join my Instagram Success Academy Buy my 2021 Social Media Diary & Planner Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [362] How to grow your Instagram following to 27K fast (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [392] How to get more engagement on Instagram (podcast) [408] 11 Instagram Story ideas to help you make more sales (podcast) [415] How to use TikTok to build your online audience with Sam Bearfoot (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

What's this new social media app Clubhouse everyone's talking about? And how can you use it to build your online audience? In this podcast episode, I share how this audio-only app can be a powerful way to build your online audience and how you can use it to build your authority and your network. You'll learn how to get started with Clubhouse (if you haven't already). PLUS how the exclusive invite system works. I also share what I like about Clubhouse and what I've discovered (so far) about the best strategies you can use to build your online audience (yep - even if you have a product-based business). {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About my Instagram Success Academy (01:30) What is the Clubhouse app and how does it work (04:08) How to find the topics that you're interested in on Clubhouse (06:33) How to get an invite for Clubhouse (07:25) How to start a Clubhouse broadcast and promote it to your audience (09:45) The best way to get started and show up on Clubhouse (10:33) How to get used to speaking on audio on Clubhouse (14:08) What I like about Clubhouse (14:40) Why Clubhouse is good for building your authority and your network (16:13) Disadvantages of the Clubhouse app (16:48) How to use Clubhouse to build an online audience (18:35) How to choose people to collaborate with on Clubhouse (22:15) Why you should niche your conversation topics on Clubhouse (23:15) Come and join me on Clubhouse this Friday to talk about this episode (24:59) Why you need to be giving and helpful and not just sell (25:47) How to use Clubhouse if you have a product-based business (26:51) Resources Find out more about my Instagram Success Academy here Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [373] How to get more followers on any social media platform (podcast) [379] How to grow your Instagram followers by 1K in 30 days (podcast) [415] How to use TikTok to build your online audience with Sam Bearfoot (podcast) [438] Five things you must stop doing if you want to build your online audience in 2021 (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn

Want to know the secret to launching a successful online course or membership site? In this special podcast episode, I'm sharing a game-changing lesson from my Build Your Online Audience Programme which has helped some of my clients generate thousands of pounds in revenue. You'll learn the steps you need to take to launch an online course or membership (some of which might surprise you). PLUS how long it will take to build the audience of the size you need to launch a profitable online course or membership . You'll find out how spending too much time on the wrong activities can hold you up (and what those activities are). There's also tons of ideas on how to generate income in your business FAST (even if you haven't built your online audience yet). Want to know more about my Build Your Online Audience Programme? Head to the links in the show notes below. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About the science of audience building (04:12) Why your audience need to get to know you before they buy (08:50) How long it takes to build your audience for an online course/membership (13:01) Why you need a bigger audience than you might think (15:57) What I didn't realise about audience building when I started out (17:35) Why your course/membership launch flopped (18:15) How to make money in your business - even if you haven't built an audience yet (20:12) The three online audiences you need to build to sell online courses/memberships (22:17) Why you might be spending too much time on the wrong audience (23:33) How long it takes someone to trust you enough buy from you (24:37) Your mindset - and how it can holdiyou back from building your audience (26:04) How to reach out to the people who are most likely to buy from you (28:14) How to work out your hot, warm and cold leads (28:51) Why you shouldn't be afraid to go for the 'no' (35:20) How to get more leads and opportunities from existing clients/customers (36:33) Resources Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [418] How long does it take to create an online course (podcast) [426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast) [427] How to make more money teaching online (and how to do it really well) (podcast) [438] Five things you must stop doing to build your online audience in 2021 (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn Resources Join my masterclass LINK Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme Other useful podcasts [Bonus] Should you join Janet Murray's Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [418] How long does it take to create an online course (podcast) [426] The ultimate course launch checklist: how to plan and create content for a course or membership launch (podcast) [427] How to make more money teaching online (and how to do it really well) (podcast) [438] Five things you must stop doing to build your online audience in 2021 (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to make the time to create content for your business? Would you love to start each month knowing you've nailed ALL your content for the month ahead? If that sounds good then you'll love this podcast episode with systems expert and host of Systems Saved Me podcast Jordan Gill. Jordan explains how to create a content batching week - so whether you have a podcast, YouTube channel or regular blog post you can get your content creation wrapped up FAST - and avoid the time sink of creating content in dribs and drabs. Discover why you need to stop squeezing your content creation in between other work tasks and why carving out some time to intentionally create your content, will REALLY take your content to another level (as well as saving you time and brain space). Find out Jordan's own systems and processes for batching her podcast episodes and how to make sure you stay on track and get in the right headspace to do it. And if you can't manage a whole week of content batching Jordan's got some tips that will help you batch on a smaller scale. PLUS why batching content and using systems will make sure you show up as your best self in your content (and REALLY help you build your online audience). There's so much value in this podcast episode with Jordan Gill and I d love to know if it's inspired you to try a content batching week. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About my Masterclass How to create a launch plan (03:30) About Jordan Gill and how she helps business owners (06:05) How to create a content batching week for any type of content (08:32) Why batching content will help you do your best work (10:22) How Jordan gets in the right headspace to create content (10:57) What to do if you've batched your content ahead of time and things change (13:30) How to batch content and stay relevant if you create timely content (15:11) Why you should have some backup content in case you need to be flexible (17:45) Why you need to give yourself time to get your processes streamlined (20:27) How Jordan has set up her podcast batching processes (21:09) How to make sure you stick to your systems even if others don't (22:38) How Jordan would structure a week of creating podcast content (24:15) How Jordan manages her podcast guest onboarding and content curation (25:24) How Jordan chooses the content that she's going to create (27:42) How batching content will help you show up as your best self for your audience (29:50) What to do if you can't manage a whole week of content creation (31:55) How to get to grips with creating systems if you're not a natural (34:24) Why systems are so great and worth investing the time to get right (37:20) Resources Tools that Jordan uses: ClickUp Airtable Jordan's podcast: Systems Saved Me Jordan Gill: website Jordan Gill: Instagram Join my masterclass How to create a lunch plan Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme Other useful podcasts [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) [411] How to become the Number one choice in your industry with Jen Hall (podcast) [438] Five things you must stop doing to build your online audience in 2021 (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you want to BUILD your online audience in 2021? Maybe you've spent tons of money looking for the right course to help you do this? Listen to this podcast episode and find out why chasing the latest shiny object could be delaying you from growing your online audience. You'll learn the five things that you MUST stop doing right now if you want to build your online audience. Find out why spreading yourself too thin is holding you back from building an online audience and why you need to set realistic goals from day one. Discover why having a niche will make it SO much easier to build an online audience (despite what you might think). Plus why you need to build authority to build an online audience and why can't expect to rock up online and be an overnight success. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About this podcast episode (01:37) Why you need to stop looking for the magic silver bullet (01:58) Why you should focus on just one thing and not be everywhere (03:53) Why you should focus on just ONE platform to grow an audience on (04:55) Why you need to publish regular consistent content (05:55) Throwback to one of my earlier podcast episodes (07:33) Why you have to give yourself time to get it right (08:28) Why you need to be a specialist and not a generalist (11:54) Why niching can make content creation easier (15:37) Why you should stop thinking so big (16:13) Why you need numbers on your email list to sell more (18:02) Why you need to start off with realistic goals (19:20) Why you need to build your authority before you sell (21:41) Why you need to have realistic targets for building your audience (23:17) Why it can take a year to build an online audience (23:45) Why you have to give yourself a chance to build an online audience (24:25) About my Build Your Online Audience programme (25:03) Resources Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme Other useful podcasts [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) [349] How to find the right niche for your business (podcast) [389] How to find your niche and why you need to with Jo Soley (podcast) [411] How to become the Number one choice in your industry with Jen Hall (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn

Need to create a content plan for 2021 but not sure where to start? Create your 2021 content plan with my easy-to-follow plan - in just a few hours (or less) This four step plan will take the overwhelm out of content planning - and get you all set for 2021. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Why most people struggle to create a content plan (01:50) How to create your annual content plan (02:44) What to do if you don't know what's happening in your business in 2021 (04:24) How to plan content if you sell the same product/service all year round (06:06) What to do with your content plan if your business plan changes (7:29) Why I recommend publishing ONE key piece of weekly content on your website (8:27) How to create your quarterly content plan (10:26) How to repurpose one piece of content into many (16:11) STEP 1: Create your annual content plan Write down 3-5 important things you will be doing in your business in each quarter e.g. launching a new product/service, attending or speaking at an event, hosting an event/special promotion. STEP 2: Create your quarterly plan Once you have an overview of your year, you can create your quarterly content plan. If you have one, you'll find the Q1 quarterly planning template on page 9 of your 2021 Social Media Diary & Planner. How to create your quarterly plan: Write down your business focus for each week. If you have a copy of my 2021 Social Media Diary & Planner, there are templates provided for this (the first is on page 9). What are you going to be selling /promoting each week? This will help you plan and schedule relevant content that makes it natural for you to talk about your products/services. For example if you are launching a 12-week group coaching programme on productivity, it would make sense to schedule content on creating new habits, avoiding procrastination and dealing with distractions around that time. Schedule a piece of 'core' content for each week e.g. blog, podcast, YouTube video that relates to your business focus. Typically this will be around something your ideal customer/client might be struggling with that relates to your product/service. Committing to a regular publishing day will help keep you accountable. You don't need firm titles at this stage - topic ideas are fine. Pick out a couple of awareness dates for each week that are relevant to you/your business (there are hundreds listed in my 2021 Social Media Diary & Planner but you can find awareness dates online - it might just take a bit of Googling to find relevant ones for you/your business). Get them on your calendar. Remember not every piece of content you share has to be business related. It's fine to post content that is just about generating engagement/conversation. In fact this can be a great way to connect with your audience. You will find the awareness days listed at the beginning of each month (alongside a month-per-view calendar). Listen to this podcast to learn more about how to use awareness days to generate content ideas for your business. Simply by doing these three things, you can create a quarterly plan (i.e. 12 weeks of content ideas) in a very short space of time. STEP 3: Create your quarterly plan Depending on your personal preference, you might decide your quarterly plan can double up as your monthly plan (adding new ideas as you go).But you might prefer to sit down once a month and create a specific plan for the following month (using the content from your quarterly plan as a starting point). It's up to you. Step 4: Creating your weekly/daily content plan If you have a copy of my 2021 Social Media Diary & Planner, you will also have a planning template where you can map out what you're going to post on each content platform each day (the first is on page 14). If you don't, you can So now you're ready to create your 2021 content plan. Good luck! Resources Join my 2021Sorted Club Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Other useful podcasts [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) How to create 30 days of content in 30 minutes (podcast) How to create engaging content if you only sell one product/service (podcast) How to create a content plan you can actually stick to (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn

Do you struggle to stick to a content plan for your business? Perhaps you find it hard to be consistent week in and week out? Maybe you start with great intentions every year and then before you know it you've missed a week and you've fallen off the wagon and you're struggling to show up again? If any of that resonates with you then you're going to love this podcast episode with performance and mindset coach Osmaan Sharif. We're digging deep into how your mindset might be holding you back from sticking to your content plan. Discover practical tips and advice about how to make 2021 your best year yet for content planning and make sure you're not getting in your own way. Find out why your content plan doesn't begin with your business goals but with you. And why understanding your values and personality is key to a successful content plan. PLUS what will happen to your content plan if your motivation and values get too far out of synch. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes Resources Osmaan Sharif's Rapid Transformation website Join my 2021Sorted Club Find out more about the private podcast stream Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme Other useful podcasts [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast) [406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast) [416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast) [435] What's the difference between marketing a product and a service (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn

Thinking about joining my Build Your Online Audience Programme? Want to know if it's right for you and your business? If you've been considering joining then listen and discover why now is the best time to join my Build Your Online Audience programme. You probably have questions like: What's new in the Build Your Online Audience programme for 2021? Will I need to pay for any other courses or memberships? What kind of results can I expect if I join the programme (and how quickly?) What exactly is included in the programme and how does it work? Is the programme suitable for a business/brand like mine? What happens if I can't do everything in the programme? Maybe you're wondering how much time you will need to devote to the Build Your Online Audience programme, whether it's suitable for your type (or stage) of business. Hint: It's suitable for any business that needs to build an audience of followers, fans and subscribers. Plus you can find out why my Get it Done sessions are so powerful for results and accountability. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} While it's tempting to start with the features of the programme, I know what you're really interested in is the potential transformation i.e. what kind of results can you expect if you join. 1. What kind of results can you expect if you join the Build Your Online Audience programme? As with anything in life you get out what you put in but here's what some members have achieved: ✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (Science of Audience Building) Achieved within 90 days. ✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course. Achieved within 90 days. ✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales. Achieved within 90 days. ✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales Achieved within 90 days ✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers But it's not all about money and audience... ✔️ Charlotte Foster a podcaster is taking Christmas off for the first time ever and she puts this down to my Get It Done sessions (more below) ✔️ Sally Farrant worked her way through the programme and nailed her niche. Find out how this helped her build her online audience and her business in this podcast episode 2. Why do you need to build an online audience? You don't NEED to build an online audience. If you're getting enough leads/sales online - and/or you only need a small number of clients each year and you can get them via your existing contacts - you don't need to do anything. But if you want to sell one-to-many i.e. you want to sell your products/services in the hundreds and thousands. And you don't want to have to do personal outreach for every sale, you need an online audience. To put this into context, the average conversion rate for online sales is just 1-2%. Which means for every hundred people in your audience, only a handful will buy. So if you're looking to sell at scale i.e. products, online courses, membership...you need a much bigger audience than you think you do. 3. How much does it cost to join the Build Your Online Audience programme? There are two levels to the programme: Standard and Premium with the choice of a quarterly payment plan: Standard Build Your Online Audience £997 Premium Janet Murray Experience (including 2022Sorted and my 2022 Social media Diary) £1097 * If you're listening before Jan 4 - can grab a discounted offer for 2020. *Prices correct at time of publishing December 2020 4. What exactly IS the Build Your Online Audience programme? The Build Your Online Audience programme is the only dedicated membership programme aimed at helping you build an online audience i.e. more fans, followers and subscribers. Because the more of the right kind of people you have in the audience, the easier it will be for you to make online sales. Key topics covered are: ✔️ Social media marketing: Twitter, LinkedIn, Facebook, Instagram ✔️ Content planning and creation ✔️ Content strategy (blogging, podcasting, video marketing) ✔️ Email marketing (including how to create a lead magnet and build your email list). We also focus on the mindset part of building your audience, with weekly group coaching sessions on relevant topics including: money mindset, productivity, motivation, goal-setting, planning and prioritisation and self-confidence. New for 2021Get It DoneGet It WrittenOsmaan Sharif 5. Wh

Is your fear of being trolled or bullied online holding you back from being visible and building your online audience? Maybe you've been trolled or had to deal with copycats and you're not sure how to handle it? If ANY of that resonates with you then this special podcast episode recorded at my LIVE online event 2021 Sorted is a must-listen. You'll hear from four online business owners: sales expert Jessica Lorimer, blogger Natalie Lue, passive income expert Lisa Johnson and online coach Dan Meredith. They share their experiences of online trolls, bullies and copycats and some of their stories may shock you. Discover practical strategies and tips for dealing with the dark side of online business. Find out what to do if you're in a difficult situation and you're being bullied or trolled online or if someone is ripping off your work. You'll get tips on building your resilience - as well as how to reframe what's happening to you. And why the content you create can have an impact on people's reaction to you. Plus tips on how to avoid making a bad situation worse and when you SHOULD get legal. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes Why I decided to create this podcast episode (01:30) About 2021Sorted and the level up sessions (04:08) How Jessica dealt with an online troll (09:42) Natalie's experience with a stalker and online troll (12:55) Why you should never feed a troll (14:40) How Natalie deals with people who copy her work (15:00) Why you need to be careful about going in all guns blazing (16:39) Why you need to make sure you have your legal paperwork in order (17:29) How Lisa got bullied online and deals with online bullies (18:26) Why getting a troll means you're being visible (21:29) Why you should get legal advice when there's slander (21:52) Why you should never hold back being visible for fear of getting a troll (22:48) Why you'll always get trolls when you're successful (24:32) How Dan's online tribe killed off his trolls (25:05) What happens if you share polarising content (26:00) Why Dan doesn't like to be polarising and stays in his lane (26:22) Why you should focus on the positives and ignore the negative (29:16) Why you have to remember it's them not you (31:31) Why you have to be ready to have awkward conversations (34:51) Resources Join my 2021Sorted Club Find out more about the private podcast stream Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme Other useful podcasts [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner? (podcast) [311] How to generate passive income in your business with Lisa Johnson (podcast) [384] How to be more yourself in your social media content with Natalie Lue (podcast) [386] The four types of content that will help you make more sales (podcast) [397] How to create content that attracts corporate clients with Jessica Lorimer (podcast) Connect with me on Twitter, Instagram Facebook and LinkedIn