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Wizards of Ecom

Wizards of Ecom

414 episodes — Page 4 of 9

#255-Hiring 101 - How To Find, Train and Set KPI's For Your Newly Hired Talent with Jens Gould

Jens Gould is the Founder and CEO of Amalga Group, a nearshore staffing firm that provides top-tier talent from Latin America to U.S. e-commerce businesses. Amalga provides cost-effective and highly qualified specialists in tech, marketing and admin services who help businesses maximize productivity and lower costs. Isn't it wonderful having an extra pair of hands running the business with ease? It's only a matter of time when a business is ready to expand by hiring its first employee. In this episode, we'll discuss when is the right time to do that. This is all the first steps you need to take and do in order to hire the right employee. In This Episode: [01:00] Jens Gould in the show [02:05] When is the optimal time to hire your first VA? [05:50] Training as VA [10:45] Correct and false expectation. [19:15] A good training time of VA. [21:15] Common mistakes newbies make when hiring. Guest Links and References: Website: https://amalga-group.com/en/home LinkedIN: https://www.linkedin.com/in/jens-erik-gould/ Instagram: https://www.instagram.com/amalgagroup/ Book References: Midnight's Children by Salman Rushdie The Glass Bead Game by Hermann Hesse Workquake by Steve Cadigan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Dec 14, 202235 min

#254-Best practices & common mistakes to avoid when using Pickfu

We have here Today, founders of my favorite software in the e-com space, PickFu, Justin Chen and John Li. In this episode, you'll know why it's my favorite as we toggle and discuss everything PickFu do's and don'ts. PickFu is known for split testing, but what else can PickFu do, you'll be amazed. So tune in and make better-informed decisions for your business. In This Episode: [01:25] Welcoming PickFu Co-Founders, Justin Chen and John Li [03:15] Why the name PickFu? [04:45] What is PickFu? [07:50] Popular businesses that use PickFu. [12:20] How the process looks like. [16:00] Most unexpected client use of PickFu. [17:25] Screenshare on how to navigate PickFu using mock-up. [23:00] How to address durability/ main image is bad issue. [31:35] Testing changes before going live. [36:25] Choosing the audience. [38:25] Click test. Guest Links and References: LinkedIn: https://www.linkedin.com/in/justinchen/ https://www.linkedin.com/in/johnli/ Website: https://www.pickfu.com/#_r_unlimited20 Book References: Guns, Germs and Steel by Jared Diamond Psychology of Money by Morgan Housel Measure What Matters by John Doerr Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Dec 12, 202246 min

#253-Entrepreneurship 101 - Focus, Mindset and Self-Awareness, with Keith O'Brien

Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. Let's discuss entrepreneurship form an expert's perspective, Keith O'Brien, Founder and CEO Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management. According to Keith, The path of a successful entrepreneur is not smooth and the most important thing that you should have as an entrepreneur is discipline. Interesting how he explains entrepreneurship and how having the mindset can lead you to success. These and so much more to take away in this episode. In This Episode: [00:45] Welcoming Keith O' Brien on the show. [06:38] Entrepreneurship by Keith [08:16] Discipline [13:30] Common mistakes newbies make. [15:40] What it takes to be an entrepreneur. [18:08] Mindset [21:30] Learning entrepreneurship. Guest Links and References: Website: https://www.page.one/ Linkedin: https://www.linkedin.com/in/keithbobrien/ Book References: The Catcher and The Rye by JD Salinger The Wealthy Barber by David Chilton The Untethered Soul by Michael Singer Tribe by Sebastian Junger Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Dec 7, 202236 min

#252-USA Based Factory with Low MOQ's, Profitable Pricing, & Short Lead Times

Quick lead times and Low MOQ manufacturing in the USA? Sounds promising that I, myself, get excited to share with you all this great news. But first, listen in and learn how Natural Contract Manufacturing does this to help other businesses. Kyle Lafond of American Provenance shares in this episode what sorts of products NCM does and offers. In This Episode [01:34] Welcoming Kyle LaFond for the second time on the show. [03:50] What is Natural Contract Manufacturing? [07:00] How American Provenance gave birth to NCF? [09:45] Quick lead times and Low MOQ, how is it possible? [16:20] What does NCM do and offer? [17:30] Custom formulation for free [25:35] Sorts of products NCM can do. [29:50] Where should business start before going to NCM? Guest Links and References: Website: https://naturalcontractmanufacturing.com/ https://americanprovenance.com/ Phone Number: 6083385953 LinkedIn: https://www.linkedin.com/in/kyle-lafond-b11055b9/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Dec 5, 202241 min

#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez

It's always important to know how a tool could help us maximize something to successfully optimize our brand. Reason why we have our guest here Today, Daniel Fernandez of AMZ Clever to enlighten us about what Amazon Brand Analytics does, its features, and valuable insights it could provide our brand and some tricks to go along with it. Listen in this loads of insightful episode and learn a nugget or two you may implement right away. In This Episode: [00:45] Daniel Fernandez on the show. [03:45] Why VSR doesn't work? [07:25] The difference between search volume and SEO. [11:40] Choosing date range. [17:15] Organic results. [25:50] Data gathering. [28:30] Common mistakes newbies make in brand analytics. Guest Links and References: Website: https://www.amzclever.com/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/danielfernandezamazon/ Book References: Made In America by Sam Walton Scaling Up by Verne Harnish Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 30, 202241 min

#250-Google SEO Demystified - How and Why You Should Start Now with Alan Muther

Everything we need to know about Google SEO, explained in this episode with Alan Muther. Why is Google SEO so relevant and why should you start doing it now? All the answers here and more. In This Episode: [01:30] Welcoming Alan Muther, LinkedIN content manager [03:35] Before doing Google SEO [07:10] First paid SEO service [13:35] What is SEO? [30:14] Private blogs [34:45] Favorite websites. Guest Links and References: LinkedIn: https://www.linkedin.com/in/alanmuther/ Book References: Get That Job by Marilyn Pincus https://debunc.com/blog/2016/08/14-examples-of-accordions-that-will-blow-your-mind/ https://searchengineland.com/ https://www.searchenginejournal.com/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 28, 202244 min

#249-How Gratitude Changes You and Your Business Decisions

In the spirit of Thanksgiving, I've prepared this special solo episode to talk about gratitude and the impact it has on you and your business decisions. What is the meaning of gratitude, its importance and benefits and how it changes you and mindset and the impact to people around you. Do tune in as you are one of whom I'm grateful for. In This Episode: [01:40] Complaining a lot [02:45] What is gratitude? [03:16] Benefits of gratitude. [04:20] Uplifting others [05:30] How to be grateful? [09:50] Things I'm personally grateful for. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 23, 202212 min

#248-How a Science Teacher with a Passion Project got his Private Label into 4,000 plus Brick & Mortar Stores

I'm so thrilled and honored to have him on our show Today, Kyle LaFond, founder of American Provenance, to share his humbling strategy and hard work establishing his products through brick and mortar stores that led him to succeed as an entrepreneur from being a farmer and a former middle school science teacher. Listen in and be inspired! In This Episode: [01:35] Welcoming Kyle LaFond on the show. [03:15] How being a farmer and former middle school science teacher helped/ contributed to his business success. [08:27] Lightbulb moment for American Provenance [13:15] Manufacturing in bulk. [16:30] The right time for investors. [26:00] SBDC [29:35] Ecom journey [35:30] FPI and SPI [49:30] Where to find freelancers? Guest Links and References: Website: https://americanprovenance.com/ Email: [email protected] Phone number: 6083385953 LinkedIn: https://www.linkedin.com/in/kyle-lafond-b11055b9/ Book references: Rocket Fuel by Gino Wickman Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 21, 202254 min

#247-Systemization 101 - How to Systemize Your Business, With Eli Lipshatz

Eli Lipshatz or Lipi is the Co-Founder of Escala, and has overseen over 100 systemization projects of Amazon brands, agencies, and aggregators. He has become the resident subject matter expert for systems and processes in the Amazon industry. Without further ado, let the expert do the talking and let's all listen in and learn valuable tips on making our businesses systematized to more efficiency. In This Episode: [00:47] Welcoming Eli Lipshatz on the show. [02:25] What is a system & how do they work? [05:20] Who is this strategy for and when should the strategy be applied? [08:00] System and Goals. [10:35] The law of delegation. [14:00] Common mistakes newbies make. [26:00] Tactics and Strategy. [27:40] Click Up & Miro Guest Links and References: LinkedIn: https://www.linkedin.com/in/eli-lipshatz-b8991b192/ Website: https://course.weareescala.com/ Book References: Traction by Gino Wickman Working backwards by Colin Bryar Good to Great by Jim Collins Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 16, 202243 min

#246-The Impact of Health, Fitness, Teams & Working in Public to Achieve Success in Business

Today we have an ex Amazon seller and one of my favorite writers and you'll learn why on this episode, Nate Ginsburg of Centurica not only shares his experiences, hacks and tips and his love for service related business but how his love for fitness impacted and helped him succeed in business. Listen in and be inspired. In This Episode: [01:26] Welcoming Nate Ginsburg in the show. [04:50] Retreat, Trade Shows, Masterminds and Conferences. [07:50] Retreat in Peru [14:35] 6 needs [17:50] Were you always on this field? [25:00] First business. [27:00] Service business [30:00] Hacks and Tips [35:50] About Centurica Guest Links and References: Website: https://centurica.com/ Instagram: https://www.instagram.com/nateginsburg/?hl=en Book Reference: The Artist Way Morning Pages by Julia Cameron The Bhagavad Gita by Jack Hawley Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 14, 202245 min

#245-The Obstacle is The Way - How to Use a Premortem to Create Better Business Outcomes

Hello Wizards, Today it's just you and me and I wanna share my thoughts on how to use premortem to create better business outcomes. Sharing with you actionable steps on applying this thinking process. In This Episode: [00:30] The inspiration of this episode. [02:01] Why should you practice premortem? [04:20] Actionable steps [05:15] Creating the disaster. [07:45] Reason for suppression. Book Reference: The Obstacle is the Way by Ryan Holiday Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 9, 202214 min

#244-How an Amazon Seller Sold 6 Million Working only 30 minutes a month

Ever dream of working an hour a day? That's an understatement of a dream for Seneca Hampton who only works 30 minutes a month. How is that possible? Let's hear it from Seneca who has also made it to the Shark Tank show years ago. His story and his trigger warning view of PPC. In This Episode: [01:29] Welcoming Seneca Hampton on the show. [03:05] Working 30 minutes a month. Is this possible? [05:45] Testing [07:50] How Seneca started marketing and got his light bulb moment. [16:50] Being in Shark Tank show. [35:30] 3 person team including himself. [38:00] Ads [41:08] What is this 30 minutes of work looks like? Guest Links and References: Instagram: https://www.instagram.com/senecahampton/?hl=e Website: https://hamptonadams.com/ Book Reference: Rich Dad Poor Dad by Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 7, 202249 min

#243-Product Review in A Publication 101 with Alina Vlaic

With so many reasons she is back on the show, Alina Vlaic, 5th timer guest has something for everyone to talk about. Since we are in this topic in the past episodes, External Traffic, we are discussing external traffic not a lot of Amazon businesses do or talk about, Press release. Let's hear it from Alina, Founder of AZ Rank and PressX, an unique new solution for leveraging press while launching or scaling your brand. Press release is a diligent process that helps to stimulate good thoughts with a more structured approach to optimize and boost a campaigns, launches and upscale a business. In This Episode: [00:30] Alina Vlaic [01:30] External Traffic- Press release [09:58] Budgeting for a press release. [18:00] If product is not a good fit. [20:30] Quality of the product. [27:43] Tracking [35:45] Who is this strategy for? [40:40] Common mistakes Guest Links and References: Website: https://azrank.com/ https://pressx.live/index/ LinkedIn: linkedin.com/in/alina-vlaic-8b77876a Book References: The One Minute Sales Person by Spencer Johnson The Hustle Code Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nov 2, 202254 min

#242-From Heart Problems to Fitness Brand Selling Millions on Amazon and Beyond

From someone who had no interest in fitness and exercise to starting and growing a successful fitness brand, Beast Gear. Let's hear it from Ben Leonard on how having a heart problem became the beginning of a million dollar Amazon business. Not only will he share how he successfully exited brands and established a new one but his passion in helping other sellers through his e-commerce consultancy firm. In This Episode: [01:40] Ben Leonard of Beast Gear. [02:07] Exited the brand, what happened next? [07:25] Consulting firm. [08:40] What happened to the exited brands? [16:00] Motivation [19:56] Beast Gear. [25:00] New launching product. [29:40] Features of Amazon before. [31:40] Tips Guest Links and References: Website: https://www.benleonard.pro/pages/press Email: [email protected] LinkedIn: https://www.linkedin.com/in/benjleonard Instagram: https://www.instagram.com/benleonardpro https://www.instagram.com/ecombrokers/ Book Reference: The E-Myth Revisited by Michael Gerber Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 31, 202234 min

#241-Tiktok Influencer Marketing 101 with Paul Baron

Since the Tik Tok has been the trend in social media, brands started leveraging their business with the use of it or by getting influencers promote their brands. In this episode, we have Paul Baron, a million dollar Amazon seller and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation here with us to talk about everything we need to know about Tik Tok influencer marketing. Does TikTok influencer marketing work for Amazon brands? The answer is a big YES, it does. You can definitely drive Amazon sales through TikTok influencer marketing. How? Tune in and find out! In This Episode: [00:35] Welcoming Paul Baron on the show. [02:40] What is TikTok influencer marketing? [10:10] How to get started? [25:00] Engagement [26:10] Fake followers [30:00] Biggest mistakes often made in tiktok marketing. [41:00] Paying an influencer. Guest Links and References: Website: https://influxcatalysts.com/about-us/ Facebook: https://www.facebook.com/influxcatalysts Email: [email protected] LinkedIn: http://linkedin.com/in/jpaulbaron Book References: Predictably Irrational by Dan Ariely The Way of Kings by Brandon Sanderson How to Win Friends and Influence People by Dale Carnegie Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 26, 202250 min

#240-Do you live by one of our Amazon Meetup communities? New City Chapters.

Hello Wizards! There has been a lot happening in the WOE community lately and we love for you to be the first ones to know. Firstly, a little introduction of what WOE is and its goal for the community for those of you who are avid listeners but don't know us. Secondly, I'm most excited to announce the new chapters and the 2nd physical WOE chapter that was recently launched and all the brilliant people behind them. In This Episode: [01:20] Big updates [02:10] Goals of WOE [06:00] Expanded location [07:50] WOE 2nd Chapter physical location [10:10] San Diego & Los Angeles Chapter [12:10] The video vault [13:05] WOE Academy [15:00] WOE App Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 24, 202215 min

#239-Project Management 101 with Layla Pomper

Layla is the owner of ProcessDriven, where she helps small teams systematize their entire team operations by mastering ClickUp. More often than not, we look at project management as a big scary mountain of impossibility and that it isn't necessary for smaller scale business. Well, we are all wrong about that and Layla is joining us to help us understand project management in a more simplified way a newbie will be able to implement. In This Episode: [00:40] Welcoming Layla Pomper on the show [01:58] Project management can be done by a newbie. [03:27] Why Click Up? [06:35] Where do you get started with Project Management? [09:25[ 4 categories of a project. [19:26] Click Up simplified. [20:55] Biggest mistake on project management. [23:50] Click Up common mistakes. [27:40] Tips Guest Links and References: Website: https://processdriven.co/ LinkedIn: https://www.linkedin.com/in/laylapomper/ Book References: Ready Player 1 by Ernest Cline The Goal by Eliyahu Goldratt Scaling Up by Verne Harnish Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 19, 202233 min

#238-Takeaways from Traffic & Conversions Summit 2022

Today is a solo episode and I'm sharing my biggest takeaways from this year's Traffic and Conversion Summit which I am an avid attendee every year except that this year is much more special because a lot of fellow Wizards attended with me. I hope you learn something as I did and that these takeaways are things that are a validation moment for you or if you are looking for things that you should do to really take your business to the next level. In This Episode: [02:40] Inspiration of the episode. [03:30] Top 4 takeaways from this year's T&C summit. [04:18] Tiktok is King. [05:50] Youtube for the win. [14:10] Email is alive. [16:40] Partnering with influencers. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 17, 202220 min

#237-How To Use Pinterest Marketing For Your PL Brands With Heather Farris

Amazon has been the number one marketplace for PL brands for years. There's nothing wrong with prioritizing optimization on Amazon itself but it wouldn't hurt to try to optimize off Amazon. One way is through Pinterest. Pinterest has evolved since it was just a photo sharing platform. Heather Farris, Pinterest expert and strategist is our guest on Today's show to help us learn more about Pinterest, Pinterest marketing, pinterest ads and everything we need to know to optimize your PL brand through the platform. In This Episode: [00:36] Welcoming Heather Farris on the show. [01:35] Heather Farris' Pinterest background and what's coming. [06:07] Optimizing Pinterest. [08:05] What's a working and not working strategy on Pinterest for sellers. [11:35] Strategizing your content. [14:05] Common mistakes using keyword tools for Pinterest. [17:05] Starting on Pinterest marketing. [19:1] Starting organic before ads. [21:30] Newbie mistakes. Guest Links and References: Website: https://heatherfarris.com/ Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 12, 202229 min

236-10 Ways to Differentiate Your Private Label Product - Part 2

Today I'm riding solo still and I'm back for the 2nd part of differentiating your Private Label series. Listen to episode #234 if you wanna listen to the first five on my list. Our next 5 might be more complicated and expensive than the first five we have covered in the previous episode but remember, trying to avoid a cost upfront to achieve differentiation does not give you a pass on that money. Tune in let me know your thoughts. In This Episode: [02:56] Recap of Part 1 or first 5 [07:10] Re-engineering the size [12:43] Packaging [15:00] Technology [16:40] Licensing [18:55] Patent [19:41] Trademark exclusive keyword Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 10, 202223 min

#235-Top 3 Favorite Books and Why Mini Series - PART 3

Today's episode is a continuation of our mini series called Top 3 Favorite Books and Why, which is a collection of our guests' answers to the question 'What is your favorite book and why'. This question came from a desire to know what our guests read to keep their lives in balance and grow both personally and professionally. In This Episode: [00:50] Alexandra Ramirez [01:46] Sou Bounlutay [03:31] Greg Elfrink [04:15] Destaney Wishon [04:43] Manoj Harpalani [05:19] Liran Hirshkorn [05:31] Tim Jordan [06:25] Rich Goldstein [07:47] Adam Heist [08:59] Amy Wees [10:38] Michael Maher [12:26] Mark Casey [13:12] Andrew Morgans Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 5, 202213 min

#234-10 Ways to Differentiate Your Private Label Product - Part 1

Today I'm riding solo as I share an episode,part 1 of 2 that is inspired by positive feedback from a previous meet-up event about 10 ways to differentiate your Private Label product. Most of this stuff are from trial and error, consuming content over the years, meet-ups and brainstorming with brilliant entrepreneurs and Amazon sellers. These first 5 ways to differentiate aesthetically are the least defensible or creative in my opinion that a lot of people skip over but obviously significant to use to differentiate. So tune in and stay with me. In This Episode: [02:35] Episode inspiration. [03:30] Defensibility of the product. [05:25] Differentiation categories: Origin, Aesthetics, and Functionality. [07:58] Differentiation from Origin [10:14] 5 ways to differentiate aesthetics: Color [13:35] Quantity [15:18] Length [19:40] Shape [22:45] Specific user pinpoints Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Oct 3, 202226 min

#233-2022 Progress and Q3 Sum Up with Carlos And Noemi

Hi Wizards, Carlos and I are back for our quarterly update summing up our Q3 progress. We know achievements and developments are much easier to talk about, but we are letting you in not only to our business struggles but also personal ones that we know most of you can relate to. We're also sharing our goals for the coming Q4. So do chime in our telegram and share with us yours too. In This Episode: [00:32] with Carlos Alvarez on the show. [01:18] our Q3 overall status. [03:25] Achievements in business. [07:30] The struggles and challenges. [117:30] Personal development. [20:50] Documenting. [25:40] Goals for Q4. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 28, 202233 min

#232-Custom Apps for Private Label Sellers to Replace Product Inserts?

In this digital age, mobile apps come handy in performing tasks. Imagine having a custom app for your business. Possibilities are endless as they say and Andres Fernandez of eUnleash will give us a glimpse and get us excited about having our own app for business. As business owners, evolving in the marketplace is crucial. Let's take the blinders off for this episode and understand that the game has evolved and for us to keep up, we've got to advance too. In This Episode: [00:34] Welcoming Andres Fernandez on the show. [05:45] Salsa KIng and success. [16:15] Mobile apps or mobile-friendly websites? [26:15] How simple or complicated are making apps for PL? [33:38] Push notifications. [40:40] The cost of a custom app. Guest Links and References: Website: https://eunleash.com/ Book References: Rich Dad Poor Dad by Robert Kiyosaki The Code of the Extraordinary Mind by Vishen Lakhiani Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 26, 202244 min

#231-How To Create Your Business' Cashflow Snowball with Gabe Cossio

Today, Iam joined by a fellow and founding member of WOE and an E-com veteran, Gabe Cossio and he is here to talk about a topic less talked about: Cash Flow Snowball and how one could effectively apply it in their business. This episode is nothing but nuggets after nuggets of information you would wanna learn and implement right away in your business. So don't miss a second of this juicy and informative episode. In This Episode: [00:55] Welcoming Gabe Cossio on the show. [02:20] What is Cash Flow Snowball? [03:25] Understanding the data is where to start. [05:10] Simplest way to implement. [06:10] Business you can apply this. [07:58] Hardest part and biggest mistakes newbies make. [10:05] Unexpected expenses. [14:00] Budgeting. [16:00] Testing new people. [18:50] Working backwards. Guest Links and References: Instagram: https://www.instagram.com/paidbyamazon/ Book References: The Art of War by Sun Tzu The 48 Laws of Power by Robert Greene Super Founders by Ali Tamaseb The Entrepreneur's Playbook by Leonard C. Green Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 21, 202228 min

#230-My Two favorite Actionable Takeaways from Amazon Accelerate 2022

Today is a solo episode and Iam very excited to share my 2 favorite actionable takeaways from Amazon Accelerate that was just announced last week and how these 2 can definitely help conversion of your sales. If you believe in the power of email marketing like myself, listen in as Amazon has very exciting news for us. If you are not a fan though, you have got to start acting so as not to waste an opportunity to convert sales on and off Amazon. In This Episode: [03:30] Confirmation from Amazon Accelerate [04:35] Buy with Prime [07:02] FREE email marketing. [09:50] Customer ask Alexa. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 19, 202215 min

#229-How To Hire and Manage A Remote Team - Part 2 - Managing

Hi Wizards! It's me Noemi and Iam back sharing what I love to share to help any way I can to help sellers grow like I did in this 2nd part of the series Hiring and Managing a remote team. In this episode, we focus on the management part of your remote team. If you missed out the hiring part of the series, please refer to Episode 227. Managing a team is never an easy task, what more a remote one? But fret not! It's easy when you have the proper knowledge and tools to make it manageable. The key is being the best manager you can be, how? By building a strong support system for your team with your leadership style and more. Listen in to find out more! In This Episode: [00:40] 2nd part of the series. Refer to Episode 227 for the first part [01:10] Management takes time [02:08] Leadership style [05:00] Communication channels [10:45] On boarding process. [14:00] Being clear about the benefits. [15:40] Teamwork evaluation. [16:25] Project management software [18:35] Team management. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 14, 202220 min

#228-Introduction to My Go-To PL Branding Strategist & Updates on My New Private Label Brand with Vladimir Stojanovic of PixPri Studio

This episode is an introduction to my go-to PL branding strategist, Vladimir Stojanovic or Vanja as I've known him for years. Vanja is a Founding Brand Director of Pixpri Studio, on a mission to help their customers create a life they don't need a vacation from. Vanja is an advocate of doing what you like the most, so you don't have to work a day in a life. A true believer in consistency, and has really dialed in the idea of a cohesive brand. A visual storyteller, strong believer that design can and is changing the world, as well as perceptions of things, turning them from ordinary into extraordinary. With deep knowledge in the design industry, numerous clients all over the world including some of the renowned names, he is committed to change the world through building meaningful brands, one logo, one package, one identity at the time. As we discussed branding, we referenced the strategies used on my new PL and some updates on it. So tune in! In This Episode: [01:32] Welcoming Vladimir Stojanovic of Pixpri Studio. [06:45] Vanja's expertise background. [09:35] How young did Vanja start creatives? [10:35] From hobby to profession. [11:20] Branding. [15:35] Colors [18:10] User persona [21:00] Details [24:07] What comes after branding strategy? [29:20] Packaging Guest Links and References: Website: https://www.pixpristudio.com/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/1ya/ Book Reference: The Art of War by Sun Tzu Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 12, 202236 min

#227-How To Hire and Manage A Remote Team - Part 1 - Hiring

Are you in the process of hiring your very first employee? Are you ready for it? Find out in this episode as I share the step by step process you can easily digest in this 20 minutes episode. In here I summed up and discussed the most important things you need to know before hiring someone such as experience level, the budget you need, time required for the task, online job platforms and hiring process, evaluating the applicant up until their month long review. This episode is to help you know better, no matter which level of business you are at. I hope this helps you understand not just the process structurally but what tasks and responsibilities really need help. In This Episode: [00:40] The inspiration of this topic. [02:20] Experience level before hiring someone. [03:35] Budget to hire someone. [04:30] Platforms and hiring process. [11:10] Evaluation. [14:40] Interview. [16:00] 1 month review. [19:15] What should you do before hiring your first VA? [22:25] List of tasks. [23:00] Summary. Mindmap Link: https://shor.by/remote-team-mindmap Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 7, 202224 min

#226-The Difference Between Semi-Automated & Fully Automated PPC Software with Aaron Cordovez

In this day and age, automation is definitely a solution in saving time and money even in optimizing PPCs but before deciding on getting a PPC expert and tools to use, there's this level of you needed to consider. Semi-automated or fully automated. Now is there such a thing as fully automated? Find out here in this episode with PPC expert, Ecomm leader podcast host and Samurai Seller Cofounder, Aaron Cordovez as we get to know more of Samurai Seller's tools in optimizing PPC, understanding ads and more. Tune in and hear how passionate our guest is to help out! In This Episode: [01:43] Welcoming Aaron Cordovez on the show. [09:15] Getting everyone on Target. [12:00] Samurai Seller and Amazon Ads. [20:40] What is Semi-automated and Fully automated PPC? [33:35] Are you meant for Samurai Seller? Guest Links and References: Website: https://www.samuraiseller.com/ LinkedIn: https://www.linkedin.com/in/aaroncordovez/ Website offer: http://www.samuraiseller.com/woa Podcast: https://podcasts.apple.com/us/podcast/ecomm-leaders-with-aaron-cordovez/id1521358183 Book References: Dianetics by L. Ron Hubbard The Psychology of Money by Morgan Housel Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 5, 202239 min

#225-How to Make Sense of this Messy World Using Mind Maps with Sheng Huang

If there is something that will make your chaotic life systematic, would you try? In this episode, we have the founder of Mind Mapping Nation, YouTuber, Content Creator, and Coach Sheng Huang to give us a glimpse of how an organized life looks like with Mind Mapping. Intriguing right? He's sharing some tips on organizing messy meetings or even everyday routines and breaking down a complex task and to-dos. Ready to start Mind Mapping and get rid of the mess? Listen in! In This Episode: [00:50] Welcoming Sheng Huang on the show. [01:40] Who is Sheng? [05:28] What is Mind Mapping? [13:20] Meeting Mind Maps looks like? [20:20] Creating habits. [25:50] Starting high levels [28:00] Implementing & how will newbies start? Guest Links and References: LinkedIn: https://www.linkedin.com/in/shenghuang/ Website: https://www.mindmapnation.com/ https://www.silverandsteel.org/coaching Instagram: https://www.instagram.com/shengopix/ YouTube: https://www.youtube.com/c/ShengHuang Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 31, 202233 min

#224-The State of Amazon PPC Advertising with Data Hawk

Let's tackle the state of PPC advertising presently and what we can see happening in the future with Data Hawk's VP of Sales, Jeremiah Chambers. Jeremiah shares Data Hawk's specialty in analytics and the importance of data in determining the strategy to optimize your PPC more effectively. This and a lot more. So tune in and we'll give the dibs of future PPC advertising. In This Episode: [01:24] welcoming Jeremiah Chambers of Data Hawk [04:20] Optimizing strategy. [05:50] Amazon is less competitive with PPC? [12:55] When things are less competitive, what should we do? [22:02] Discovering keyword gems. [27:20] The state of Amazon PPC. [29:30] Abandon the product or abandon the opportunity? Guest Links and References: Website: https://datahawk.co/ LinkedIn: https://www.linkedin.com/in/jeremiah-chambers/ Book Reference: Can't Hurt Me by David Goggins Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 29, 202236 min

#223-How To Start a Private Label on Amazon - Beginner's Guide to Selling on Amazon

This is Noemi, riding solo sharing you a beginners guide to start a Private Label on Amazon. This is not an overnight view of things to list but it's a year of experience and implementation. I'm squeezing in a 20min episode the 3 stages: beginner, intermediate and advanced life of a Private Label owner. Listen in and let me know what stage you are in your PL business. Happy listening! In This Episode: [00:31] Beginner guide to start a PL on Amazon. [02:12] 3 Stages of life of a PL owner. [03:45] Reading Amazon DOS. [04:22] Patent [07:20] Quantity [07:55] Laser focus. [10:50] 15 ways to advertise your product. [11:35] Quality [13:10] Metric [20:40] Niche and target audience [22:00] Competitor analysis [26:50] Cashflow Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 24, 202229 min

#222-Learn Amazon PPC to do in-house, or should you hire an agency, and does being an Amazon Seller give you an advantage when running an Amazon PPC Agency? Sellers Helping Sellers, with Mina Elias

In this episode, we have Mina Elias on the show for the second time to share briefly the difference between going in-house or an agency for your PPC. Working with an agency vs. an in-house job is a whole lot different and each comes with its advantages and disadvantages and Mina will break it down for us. In This Episode: [01:20] Mina Elias [04:15] PPC University.com [06:50] Hiring a consultant or in-house? [10:00] Why sellers do not look at PPC the same way they look at bookkeeping, Photoshop etc.? [12:30] Soft skill excel is important. [18:00] courses and consultant, first step [22:30] In-house or agency [31:10] Running an agency because you are an Amazon seller. Guest Links and References: Website: https://triviumco.com/ LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ Instagram: https://www.instagram.com/theminaelias/ Book Reference: SYSTEMology by David Jenys Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 22, 202238 min

#221-From Goals to Systems - Amazon PPC Management Workflow Shift

Hi Wizards, This Noemi and Today I'm happy to share with you a checklist I have compiled based on my own mistakes and mistakes I see the past 3 years of managing my PPC. I hope this checklist will help you take charge of your account and be the best version of yourself when it comes to PPC management . From goals to system, here's a system that will help you focus on what is your purpose and what's important whether it be profitability or scalability. So listen in as I guarantee you catch a nugget or two. In This Episode:[00:35] Free Checklist [01:50] Top 3 mistakes you could be making by managing your own account [04:35] Difference between goal setting and system thinking. [06:20] How to create a PPC system. [04:00] Scalability [09:50] Checklist Checklist Reference: shor.by/ppc-checklist Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 17, 202216 min

#220-Advice from a Subscriptions Expert for My New PL Brand with Matthew Holman of QPilot

I've worked in ecommerce for several years, first as a consultant, then with logistics, and now subscriptions. As a marketer, I am constantly searching for what motivates purchasers, and use the insights from the customers using our subscription platform - QPilot - to consult and assist others seeking to grow their subscription program.- Matthew Holman Subscription models that might fit your brand? Let's leave it to the expert. Meanwhile, sit back, relax and take note of tips you can execute right away to up your subscription game. In This Episode: [00:40] Matthew Holman of QPilot [02:04] Subscription models in business that might fit you. [041:15] Subscribe and save options. [05:15] How Matthew started in subscriptions. [06:50] What does Q Pilot do? [08:40] How soon should you consider subscriptions when launching a brand? [17:50] Subscribe and save in bulk. [20:00] Investment in QPilot looks like. [23:52] Who is the greatest taught leader in subscriptions? Guest Links and References: Website: https://qpilot.cloud/ LinkedIn: https://www.linkedin.com/in/holman-matthew/ Youtube: https://www.youtube.com/channel/UCTLDKaiw869aGZbuHsKQW5g Book References: The Undoing Project by Michael Lewis Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 15, 202235 min

#219-How to Stop Reacting And Start Acting - PART 3 - Focus Tips 2

Hello Wizards, this is Noemi and today is a solo episode and like my other solo episodes, I take this opportunity to share with you things and experiences that helped me not only in business but self development. This episode is the 3rd part of our mini-series productivity, focusing on the topic FOCUS. Do you believe that focus is the key to success? I always believe in the power of focus and in this episode I'm sharing the 2nd part qualities of focus which are: adaptability, simplicity, calmness and intentional. So join me as I share some tips on how to implement focus in your daily routine. In This Episode: [00:60] 3rd part and qualities of focus w/c is adaptability, simplicity, calmness & intentional. [02:05] Adaptability and how to use it to focus. [02:40] Focus by simplifying things [02:52] Calmness [03:15] Intentional [04:00] Tips on how to focus. [05:18] Adapt & Keep trying [06:15] Developing awareness. [06:50] Setting a timer. [07:25] Breaking down a task. [08:40] Choose the most important tasks. [12:17] Make regular habits. Links and References: Website: https://scalewave.io/ Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 10, 202215 min

#218-Demystifying Selling in the EU - What is OSS and IOSS - With Dr. Angelos Katsaris of Avask Group

Warning: This episode might sound intimidating at first but I guarantee a lot of learnings. The focus of the topic has something to do with what it looks like to sell or supply in the EU and the purpose is mainly to share solutions to possible problems your business is facing and get to focus more on scaling the business. I have her with me, Avask Group partner Dr. Angelos Katsaris and Piero Perera to give us glimpse of taxes and costs seller would need to register in order to sell in the EU. In This Episode: [00:30] Avask group on the show with Dr. Angelos Katsaris and Piero Perera. [01:45] A little background of Dr. Angelos and Pier and what are their positions at Avask and the rewarding part of their jobs. [06:17] What is Avask group? [10:56] VAT, OSS and IOSS means? [12:10] What does it look like to sell in the EU, cost and taxes. [16:40] Where does OSS come in? [22:40] VAT registration and requirements. [27:18] US based supplier who wants to sell in the EU. [29:35] The biggest marketplace in the EU. [32:50] Market research. [34:50] What does the process look like working with Avask? Guest Links and References: Website: https://www.avaskgroup.com/ LinkedIn: https://www.linkedin.com/in/dr-angelos-katsaris-705b1550/ https://www.linkedin.com/in/piero-perera-21525bb0/ Book References: The Online Hustle by Dr. Angelos Katsaris & Melanie V. Shabangu Don't Make me Think by Steve Krug Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 8, 202248 min

#217-How to Stop Reacting And Start Acting - PART 1: Focus Tips

Hello Wizards, this is Noemi and today is a solo episode and like my other solo episodes, I take this opportunity to share with you things and experiences that helped me not only in business but self development. This episode is part of a mini-series, How To Stop Reacting and Start Acting. I'm producing and sharing only for you. Today's topic is all about focus. As businesses require a whole lot of tasks and responsibilities, the importance of focus is crucial. I'm sharing with you the meaning, importance and tips on how to implement focus in everything you do. In This Episode: [01:48] Focus [02:11] Clarity [05:15] Creating a habit [07:33] Awareness Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 3, 202213 min

#216-When to Get Your Books in Order in Your Ecom Business

Bookkeeping is important in any business, more so in Amazon. Today, Nathan Hirsch of EcomBalance enlightened us not just the importance of bookkeeping but how to maximize its potential and not spend too much time working on it with proper tools and knowledge. Join me and learn more about it. In This Episode: [00:31] Nathan Hirsch is back in the show. [02:04] Bookkeeping started in drop shipping business. [05:25] Entrepreneurs shouldn't spend so much time on bookkeeping, why and how? [08:28] When to begin bookkeeping? Who to hire? [10:10] What does EcomBalance do? [18:59] Bookkeeping tools. [22:01] What sets EcomBalance apart? Guest Links and References: Linkedin: https://www.linkedin.com/in/nathanhirsch/ Website: https://ecombalance.com/ Mention: Wizards of Ecom for discount Book References: Tools of Titans by Tim Ferris Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 1, 202225 min

#215-How to Stop Reacting And Start Acting - PART 1: Productivity Tips

Hello Wizards, this Noemi and today is a solo episode and like my other solo episodes, I take this opportunity to share with you things and experiences that helped me not only in business but self development. This episode is dedicated to tackling productivity. As much as productivity is important in any workplace, it is as crucial to self efficacy and success. So join me as I share some tips to improve productivity. In This Episode: [00:53] 1st part of 2 [07:55] Productivity [08:35] Creating time and space. [11:25] Prioritizing. [13:20] Embrace mono tasking. [15:42] Incorporating resets. [18:48] Pay attention to procrastination. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 27, 202223 min

#214-When Should You Hire a Virtual Assistant with John Jonas, Founder of OnlineJobs.ph

'You won't know what works for you unless you hire someone'- John Jonas, founder of Onlinejobs.ph. If you are one in doubt whether to hire a VA or not for some reason, this is n o doubt the episode for you. Learn when and how to hire the right people for your business virtually in step by step tips from a VA hiring expert. John also shares 3 actionable tips you can implement right away. In This Episode: [00:30] Welcoming John Jonas, founder of Onlinejobs.ph [04:05] What is Onlinejobs.ph and when & how it started? [158:20] What is the big difference between Onlinejobs.ph and other platforms? [19:58] 3 actionable tips from John. [27:00] Finding the right people. [34:40] Locally or virtually? Guest Links and References: Facebook: https://www.facebook.com/onlinejobs.ph/posts/john-jonas-founder-of-onlinejobsph-joins-chris-michael-harris-of-entrepreneur-ho/1448474145210310/ LinkedIn: https://www.linkedin.com/in/john-jonas-41128b/ Website: https://www.onlinejobs.ph/ Guest Note: https://www.onevaaway.com/sales-page-537065901647522650020 Book References: The Book Of Mormon by Joseph Smith Jr. Atlas Shrugged by Ayn Rand Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 25, 202243 min

#213-Top 3 Most Valuable Assets in Your Business

Hi Wizards, Today I'm riding solo presenting my top 3 valuable assets in the business and the reason why I'm sharing. The struggle I had before acknowledging these 3 assets and how it helped me afterwards as to where to position myself. I hope this episode will help your businesses as much as it did mine. In This Episode: [01:10] Expertise [02:50] Money [03:25] Time [05:26] Why these 3? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 20, 20229 min

#212-What Amazon brands Can Do OFF Amazon to Increase Their Multiple When Exiting with Joe Valley

I'm so stoked that I've checked a bucket list having our guest today on the show, Joe Valley, certified merger and acquisition expert as well as the author of Exitpreneur's Playbook. In this episode, Joe gave us a glimpse into exiting successfully by doing things that Amazon brands can do off Amazon to increase the value of the business. Now if this ain't interesting enough for you to stay tune, he's also sharing roughly the percentage value of a successful business exit. In This Episode: [00:32] Joe Valley, the writer or Exitpreneur's Playbook on the show. [01:54] Pre aggregators [06:25] Is website recommended? [09:25] How many brands has he helped exit? [11:254] Social media brands helped. [19:50] What would somebody get from the book Exitpreneur? [23:40] Blue Ribbon Mastermind [28:00] Email list [31:00] Exitpreneur Guest Links and References: Website: https://quietlight.com/sell/?r=ExP.db-Wizards Instagram: https://www.instagram.com/exitpreneursplaybook/ Linkedin: https://www.linkedin.com/in/joe-valley-833ba48/ Youtube: https://www.youtube.com/channel/UCMLL54nrH0u_yswj9OgVF0A/videos Website offer: https://quietlight.com/sell/?r=ExP.db-Wizards Guest notes: https://docs.google.com/document/d/1PlinUmMpsMJ4T_pss1l9cBzUsz8OkFZ0PGRmr1WmrEc/edit?usp=sharing Book Reference: The One Thing by Gary Keller Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 18, 202238 min

#211-Top 5 Amazon PPC Strategies 2022

Hello Wizards, today I'm riding solo and I'm sharing something that we have been using for the past 3 years on our own account successfully, Amazon PPC advertising Top 5 most important strategies when it comes to campaign creation. I'm also sharing methods for each strategy, what to focus on and what the strategy targets, campaign types you may use and ranking powers of each. So tune in and I hope you learn and succeed as we did with this. In This Episode: [00:24] Amazon PPC Top 5 strategy. [00:40] Protect- the least expensive [02:16] To conquest- gain organically [04:10] Rank [05:55] Dominate- most expensive [07:28] Discover Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 13, 20229 min

#210-How to Build Acquisition Offers Built for Paid Traffic

Our regular guest, Will Perry is back to discuss more about acquisition offers and other offers one should know for a more profitability. We had a very juicy discussion on creating amazing offers and things you should focus on to make money for the business. Looking at the margin cost for online sales and profitability before advertising or marketing is one of the things Will advises to look at. According to Will, if your cost of goods is greater than 30%, you are for sure in extreme danger territory. Find out why! In This Episode: [00:55] Will Perry is back for more. [02:30] What is an acquisition offer? [09:29] How does a business lose the more they sell as margins evaporate? [13:58] Best 3 types of products you should focus on for profitability. [25:20] Using trials and samples for subscription offers. [31:30] Avoiding $50-$75 ads. [32:15] What most businesses forget to focus on for profit. [34:50] Tactics and strategies the average person does nor know. [39:50] Walk through upselling. [44:51] Software of choice. Guest Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://www.reasonagency.co/ Website: https://elitemediabuyers.com/ Courses: https://www.elitemediabuyersacademy.com/wizard-79437079 CODE: WIZARD Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 11, 202247 min

#209-Top 3 Favorite Books and Why Mini Series - PART 2

Today's episode is the 2nd part of our Top 3 favorite books and why mini series. This mini series is a collection of our guests favorite books along with the reason why and how those books impacted their business, mindset, and well being, and why they recommend them. In This Episode: [00:50] Vanessa Hung [01:30] Elizabeth Green [01:58] Aleksej Leal [03:07] Barbara Boschen [04:25] Anthony Cofranesco [05:55] Yoni Kozminski [07:16] Steve Simonson [08:10] Daniela Bolzman [09:40] Michael Pinkowski [11:40] Noemi Bolojan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 6, 202213 min

#208-GETIDA Power User to CEO, a Veteran Sellers' Predictions for the Future of Private Label on Amazon

Being the first 100 FBA sellers, his experience in the business and how he got where he is, Eytan Wiener CEO of GETIDA, the first reimbursement recovery solution company shares with us his predictions for the future in Private Label and what are the precautions we shouldn't neglect. From being a dental student to selling , to exiting and now helping sellers. Let's hear Eytan's advice. In This Episode: [00:30] Eytan Wiener CEO of GETIDA. [02:00] How GETIDA started. [13:40] Biggest failures and memorable learning experiences from it. [16:00] First 100 FBA sellers. [20:40] First reimbursement tool service [38:40] Sub-niche, what can we do about it? Being in more places. Guest Links and References: Email: [email protected] LinkedIn: https://www.linkedin.com/in/eytanwiener/ Website: http://www.getida.com Book References: Stolen Focus by Johann Hari Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 4, 202246 min

#207- 2022 - Q2: Progress and Sum Up with Carlos And Noemi

As promised, me and Carlos are back for our Q2 sum up and updates. The things we talked about in this episode is not only about our upcoming product launch but what we've learned and achieved this Q2 and our goals for Q3 not only for our business but our well being. That being said, we hope you chime in and we'd love to hear your thoughts if our goals are an inspiration to you too. In This Episode: [00:30] Q2 update with Carlos [02:50] Calos' updates, gains, learned from and achieved this Q2 [07:00] Possibility to exit a brand. [08:10] Physical and mental health focuses on Q2 goals. [09:30] My update and achievements this Q2. [17:30] our goals for Q3. [23:00] Hobbies we've started and would love to start. [31:00] Should we only focus on Amazon? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jun 29, 202234 min

#206-Testing System Using Variable Ad Isolation to Rapidly Scale Your Sales with Will Perry

Third timer on the show, Will Perry has lots of reasons to come back and educate us all about scaling. This time around it's testing to scale. It's hard enough to manage to scale, so in this episode, he'll walk us through the testing process in order to scale. This might sound a lot to process in an episode and I'll make sure Will is coming back for more. In This Episode: [00:50] Will Perry, 3rd time on the show. [02:45] Testing for scale [03:10] Testing according to Will & how to use it to scale. [06:00] Optimizing winning ad. [13:30] When to start creatives, step by step. [19:20] Running a new ad and the cost you should allot. [25:00] Other testing that involves 4 phases. [27:30] Triggers. [30:30] Building acquisition [32:30] Understanding the funnel. [34:50] Don't think of the budget. Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://www.reasonagency.co/ Website: https://elitemediabuyers.com/ Courses: https://www.elitemediabuyersacademy.com/wizard-79437079 CODE: WIZARD Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jun 27, 202242 min