Wizards of Ecom

In this episode, we explore the dynamic landscape of selling on Amazon and unveil the ten mistakes that could lead to failure for sellers in 2024. The podcast delves into the evolving Amazon space and provides valuable insights to help sellers thrive and hit their goals in the Amazon marketplace this new year. The episode kicks off with an inspiration of the episode topic and its significance in the Amazon sales and goals for this year. It then dives into the meat of the discussion—ten key ways sellers can inadvertently sabotage their success on the platform in terms of goal setting. This episode will definitely provide a roadmap for you to achieve your desired outcomes. Whether you're a new seller or an experienced Amazon seller, setting clear and strategic goals can help guide your actions and keep you focused on growth. Here are some key aspects of goal setting in the context of your 2024 Amazon goals. In This Episode: [00:50] Inspiration of the episode. [01:28] Not having crystal clear goals. [04:00] Making your goals gross sales focused. [07:20] Making your goal too small. [08:40] Over complicating your goal for a year. [10:40] Keeping your goal to yourself. [13:10] Quitting when it gets too hard. [15:08] Doing this on your own. [17:00] Keeping up with the joneses. [21:55] Growing on TikTok. [24:15] Worrying about the competition. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this thought-provoking podcast episode and in time for this new year, 2024, We will delve into the significance of goal setting and provide valuable insights on how to ensure your goals are not mere dreams, but successful realities. I'm discussing the paramount importance of setting goals in various aspects of your life. We will explore how defining your goals and writing them can fuel motivations and sense of purpose leading towards fulfilling them. I'm also sharing steps and journals I Am using to set and follow my goals. In This Episode: [00:45] Importance of goals, goal setting. [01:10] Podcast updates for 2024 [06:10] Writing goals. [11:25] Rocks [14:00] Tracking goals. [16:40] Business Journals Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, we have the honor to have Paul Harvey, an expert in TikTok shop, to discuss TikTok strategies for sellers on the platform. The conversation offers valuable insights and tips for sellers who are looking to tap into the massive audience and potential that TikTok offers. The discussion highlights the need to learn how to navigate by doing ads on TikTok. Paul recommends that Amazon sellers focus on fun and entertaining contents that showcase their products in an engaging way. Moreover, Paul shares strategies to drive traffic and sales from TikTok to Amazon. The use of promo codes and special offers exclusively available for TikTok viewers, encouraging them to visit Amazon stores. Product types and product cost that sell fast in TikTok is also discussed. In conclusion, this episode provides valuable advice and strategies for Amazon sellers who want to harness the power of TikTok to reach a younger demographic and boost sales. Listen and gain insights on crafting engaging content, leveraging viral trends, driving traffic and sales, and continuously refining their TikTok strategies for optimal success. In This Episode: [00:50] Welcome Paul Harvey on the show. [02:50] As an aggregator of Tiktok experts. [07:30] TikTok Ad. [13:40] Step-by-step [17:45] How big of a help TikTok to Amazon shop. [18:35] Product types. [26:00] Creating content on TikTok. [30:00] TikTok shops requirements. [40:10] TikTok course. Guest Links and References: Website: https://www.rankster.co/ LinkedIn: https://www.linkedin.com/in/paul-harvey-2ab8b51a7/ Guest Notes: https://www.rankster.co/p/tiktok-shop-new-goldrush-amazon-sellers https://www.rankster.co/?tags=Case+Study https://www.fastmoss.com/vips Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, we are joined by Samer for the 2nd time on the show and an expert in the world of YouTube, specifically faceless channels. Samer is here to provide a more comprehensive backstory behind as well as why he still recommends Faceless YouTube channels while also shedding light on the dark side of this phenomenon. While Faceless YouTube Channels can be incredibly entertaining and successful, it is essential to understand the potential drawbacks and risks involved. Listen in and consider the pros and cons discussed in this episode. This episode dives deep into the rationale behind recommending Faceless YouTube channels while also presenting the dark side that accompanies this trend. This will allow you to be more informed to make a decision whether or not to embark on starting a faceless channel. In This Episode: [00:31] Samer is back in the show. [02:21] What is Faceless Youtube Channel? [04:00] Backside to this. [05:50] Automated. [08:55] Faceless YouTube channel and the diff with other channels and gets value. [11:45] Can be demonetized overnight. [15:51] Monetization. [18:20] How long is the preparation? [20:00] How long is the ROI? [28:30] Trial and error. Guest Links and References: LinkedIn: https://ca.linkedin.com/in/samer-itani Instagram: https://www.instagram.com/twochaptersahead/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is a solo episode once again and the topic is something I Am excited to share to everyone where I Am applying what I Am also learning from a mentor. Since I find this method an immense success, I'd like to share this valuable insight and strategy to help everyone unlock the potential of this method. So listen in and be equipped with practical strategy and actionable methods to help you scale your marketplace through Youtube. In This Episode: [00:40] Topic inspiration. [02:20] TTH [03:20] My Youtube coach. [05:20] Packaging: Title, Thumbnail, Hook [11:20] photo process. [12:10] Applying the TTH method everywhere. Links: https://wizardsofecom.com/join-miami-amazon-meetup/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we dive into the latest updates on the Amazon Influencer Program, discussing key changes and time-sensitive opportunities for influencers and non-AIP users yet. We explore how influencers can leverage these updates to maximize their impact and boost their presence on the platform. Additionally, I share three effective strategies for influencers to receive free products for review, offering valuable insights for those looking to enhance their collaboration opportunities. Whether you're an established influencer or just starting, this episode provides actionable tips to stay ahead in the dynamic world of Amazon influencing. In This Episode: [00:30] Amazon Influencer Program [01:00] Announcements [03:20] Inspiration of the topic. [10:00] I myself is earning from AIP [12:50] Suspension [13:20] Quality [14:50] 3 ways to get FREE products; Ebay auction, RebateKey, Chinese Factories [22:00] Why you should join AIP Notes: https://onlinesellercruise.com/ Code: Wizards for 50% off Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I delved into a rather controversial topic: purposely sending the wrong item to my buyers. Exploring the motivations behind such a decision, I examined the surprising results and how they unexpectedly leveraged my then business. Intentionally sending the wrong items to my Amazon buyers, while seemingly unorthodox and while I do not suggest it to everybody, became a strategic move to leverage my business. Listen and see if my takeaways could be yours too. In This Episode: [02:25] The beginning [07:70] I earned referrals. [08:45] Why I tried the strategy. [13:35] 25/30 complained but 23 I made profit from. [20:15] My takeaways from doing it. [23:00] 4 things to remember. Book Reference: Hug Your Haters by Jay Baer Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I'm riding solo as I excitedly shared my recent visit to the (PLMA) Private Label Manufacturers Association conference and discussed what it is all about. The conference was a transformative experience as it opened my eyes to the dynamic world of food PL. One of the biggest takeaways from the conference was the appetite these manufacturers for PL sellers. In This Episode: [01:10] PLMA and what it is about. [01:50] Why is food as great as PL. [04:00] Importance of PLMA. [07:55] Biggest takeaway. [11:20] Hybrid. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, we have Nathaniel Vazquez, the founder of Pipstick, a successful subscription-based sticker company. The conversation revolves around the reasons behind Pipstick's immense success, delving into the power of subscription and how it transitioned into a thriving brand today. The episode begins by exploring the significance of subscription in Pipstick's success. Nate explains that stickers were an integral part of everyone's everyday life, he explains that providing subscribers with unique and exclusive designs each month contributes to the sense of anticipation and excitement, creating a loyal customer base. The conversation also explores the various challenges faced by Pipstick throughout its journey. Nate also discusses the importance of adapting to changes like Covid, the technology and consumer preferences to stay relevant. He shares how the company leveraged paid ads and social media platforms to expand its reach and engage with a wider audience. In conclusion, this podcast episode provides valuable insights into the success story of Pipstick. Adapt the business model to cater to the adult market has led to the brand's thriving subscription service. By prioritizing high-quality designs, nurturing a dedicated community, and embracing technological advancements, Pipstick has emerged as a frontrunner in the sticker industry today. In This Episode: [00:35] Welcoming Nathaniel Vazquez on the show. [01:40] Pipstick and beyond. [05:30] Deciding on the niche. [09:00] Making subscription work. [10:55] Subscription boxes. [16:30]Tiktok does not work. [18:20] Advice for brands who are looking to try subscriptions. [21:40] Subscription box association. [27:00] Email list. [29:50] AI impact. Guest Links and References: Website: https://www.pipsticks.com/ Linkedin: https://www.linkedin.com/in/nathaniel-vazquez-5b663222/ Email: [email protected] Book Reference: Consider Phlebas (Culture) by Ian Banks Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I'm joined by my co-host Noemi Bolojan in a bitter sweet episode as we bid her farewell as a podcast host. She opened up about her decision to leave the show in pursuit of greater things. Noemi discusses her priorities and reflects on how being a part of the show has had a significant impact on her life in the past 2 and half years. As Noemi discusses her reasons for leaving, she also shares exciting things happening to her. This is not entirely a goodbye episode as I hope to see Noemi on the show as a guest speaker. In This Episode:. [00:40] Welcoming my co-host Noemi [02:00] Noemi's journey as e-commerce and host. [09:25] What's next? Guest Links and References: LinkedIn: https://www.linkedin.com/in/noemibolojan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode featuring Samer Itani, a YouTube and social media expert, with well over a decade of experience in social media & studying human behavior, he has unlocked the secrets to online success by converting viewers to leads. The focus of the podcast is on leveraging YouTube to benefit your brand. Samer shares a wealth of invaluable insights for Amazon sellers looking to enhance their YouTube content strategy. From practical tips to strategic advice, listeners can expect a treasure trove of knowledge to boost their online presence and brand visibility. It's a must-listen for anyone looking to harness the power of YouTube for their brand's success. I repeat! It's a must-listen episode for everyone! In This Episode: [00:55] Welcoming Samer Itani on the show. [03:36] Why are brands not leveraging Youtube? [06:00] ASQ- Ask Specific Questions [13:23] Why you should create a Youtube channel for your brand. [19:20] Shorts and Long form. [31:00] Faceless Youtube channel. Guest Links and References: Youtube: https://www.youtube.com/channel/UC4_ZmuhrqewqY0zthrDjsGA Instagram: https://instagram.com/twochaptersahead Linkedin: https://www.linkedin.com/in/samer-itani Book Reference: Influence The Psychology of Persuasion by Robert Cialdini Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I had the pleasure of hosting a content marketing expert, Jason Fleagle, who shared invaluable insights on how to 10x your content marketing efforts using AI in just 20 minutes, following a simple 3-step strategy. Jason Fleagle, a content marketing professional with a track record of using AI to boost content productivity and effectiveness. Jason summarizes the episode, highlighting the potential for massive content marketing improvement with AI. Encourage everyone to take immediate action in implementing these strategies. This episode equips listeners with a clear roadmap for harnessing the power of AI in content marketing and offers a practical approach to dramatically increase content productivity and effectiveness. Jason's expertise and actionable insights make it a must-listen for anyone looking to stay ahead in the ever-evolving world of content marketing. In This Episode: [01:40] Introducing Jason Fleagle. [03:13] Content Creation according to Jason. [07:20] CCP Content Creation Process [10:55] People get it wrong in using AI in their content. [16:20] Claude, Bard or ChatGPT? [21:55] Training AI [28:25] Has AI impacted content workflow. [38:40] Should you be worried? [43:30] Public Square Guest Links and References: Website: https://thejasonfleagle.com/ Linkedin: https://www.linkedin.com/in/jasonjfleagle/ Website offer: https://theaimarketingcourse.com/ Guest notes:https://publicsq.com/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, I had the honor to have as guest David Schomer of Firing The Man Podcast, an expert in self-manufacturing and product sourcing in the United States. The conversation delves into various aspects of the topic, shedding light on the benefits and challenges of starting self-manufacturing, as well as the advantages of sourcing products locally. David emphasizes the benefits of sourcing products locally or within the USA, such as supporting domestic industries, reducing shipping costs, and fostering a sense of community and trust.The conversation explores the idea that a hybrid approach, which combines self-manufacturing with selective outsourcing for specific components, can offer the best of both worlds. David provides valuable advice for entrepreneurs and business owners looking to embark on self-manufacturing journeys, emphasizing the importance of strategic planning, cost analysis, and adapting to market changes. This podcast episode with David Schomer provides a comprehensive overview of self-manufacturing and product sourcing within the United States, highlighting the advantages and challenges of these strategies and offering valuable insights for entrepreneurs and business owners. In This Episode: [00:35] David Schomer on the show. [02:35] How did the idea start? [13:40] Community [15:15] Starting a factory, the decision maker. [20:00] How simple/complicated a product to be able to do in manufacturing? [28:30] The minimum. [36:20] Deciding factor. [39:50] Made in the USA. [43:59] How does it cost to start a factory? [49:40] Limitation/considerations of products to produce. Guest Links and References: Podcast: https://firingtheman.com/ Email: [email protected] of [email protected] Book Reference: Rich Dad Poor Dad by Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we have Vance Lee, Ecom entrepreneur with 13 years background as a brand growth and marketing strategist. He has mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He's raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time. With his expertise, he shares his insights and guides us through the process of launching a product on Kickstarter. Vance started by explaining why Kickstarter is an excellent platform and highlighted the benefits of building an audience and the opportunity to receive feedback from potential investors and customers. He also emphasized the importance of research, both in understanding the Kickstarter community and evaluating the feasibility of the product idea. Vance delves into the critical aspects of setting a funding goal, strategies, costs, marketing expenses and pre-launch email list. Overall, this episode with Vance provides a comprehensive overview of the Kickstarter launch process. Gain valuable insights into crafting a successful campaign, setting realistic goals and effectively marketing their products to potential backers. In This Episode: [00:30] Introducing Vance Lee [02:10] Backstory: Started in a trio and the rest is history. [08:30] Product research for Kickstarter. [12:25] How important are keywords in Kickstarter? [17:15] When is the right time to engage Kickstarter? [24:15] Building an audience. [30:15] Backed campaigns [35:20] Types of products in Kickstarter [40:10] Deciding on positioning. [45:10] Modifying product. [49:10] Setting the goal Guest Links and References: Linkedin: https://www.linkedin.com/in/vancelee/ Website: https://www.livemyplayground.com/ Book Reference: The Way of the Superior Man by David Deida Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, we have the honor to have as guest, second-timer guest, Yoni Kozminski. Yoni is the Founding Partner at SouthCol and he is also the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. That being said, Yoni is the perfect guest to have to discuss and share his insights on an entrepreneur's odyssey; Thriving through business evolution. Yoni begins by sharing his early entrepreneurial endeavors, jis passion for business. He emphasizes the importance of having a strong vision and purpose in order to navigate the challenges that come with building a successful venture. He also highlights the need for adaptability and the willingness to evolve as an entrepreneur. Additionally, Yoni discusses the role of collaboration, partnership and hiring. He emphasizes the need to seek out strategic alliances and synergies that can help accelerate and grow. Throughout the episode, Yoni provides valuable insights that keep coming and advice for entrepreneurs looking to thrive through business evolution. So, Listen in! In This Episode: [01:00] Introducing Yoni Kozminski [04:20] The process. [09:50] Challenges; Accountability [14:00] Common mistakes newbies make. [21:50] Training a new staff or hiring an expert? [26:20] 4Rs [30:00] Vetting, hiring agencies. [37:00] Brands Guest Links and References website: https://www.southcol.co/ Instagram: https://www.instagram.com/yonkoz/ Linkedin: https://www.linkedin.com/in/yonkoz?originalSubdomain=il Book References: Seven Habits of Highly Effective People by Stephen Covey Multipliers by Liz Wiseman Good to Great by Jim Collins Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we have a very special guest, a mentor and friend, Manuel Suarez, an expert in this area of e-commerce to delve into the topic of using AI to accelerate success in the e-commerce industry. Manuel shares very valuable insights and experiences in leveraging AI to enhance various aspects of e-commerce from avatar, to creating content, to finding your audience. Manuel emphasizes the importance of AI in data analysis by utilizing AI-driven tools, market trends and even competitor analysis. Throughout the episode, Manuel underscores the need for businesses, regardless of area, to embrace AI and unlock its potential to accelerate e-commerce growth. He also talked about his book, Marketing Magic that also touch the subject AI. Manuel's vast experience and insights make this episode a must-listen for e-commerce looking to enhance their business operations and stay ahead in the ever-changing digital landscape. In This Episode: [00:40] Introducing Manuel Suarez [014:15] Manuel's Book [05:55] AI 16 years ago. [11:45] AI for Today. [13:10] Using AI to accelerate an area of your business. [16:00] Finding your ideal target. [27:45] Creating an avatar. [29:35] AI impact on Amazon sellers. Guest Links and References: Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Website: https://www.themarketingmagicbook.com/ Podcast: https://open.spotify.com/show/6CodmnLnIHc3MpzOOC92ml Book References: Crush It by Gary Vaynerchuk Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we are joined by Layla Pomper, an expert in SOP. Layla is the Creator and CEO at ProcessDriven where she helps small teams turn chaos into process. Since 2018, Layla has been combining software, operations, and storytelling to guide 1,600+ teams to "Enjoy the Process!" while building a scalable foundation of business systems. The episode begins with Layla explaining the meaning of SOP and the processes. Layla dives into components, effectiveness and complexity of SOPs and using SOPs as tools and improving them overtime and getting clear of the outcome. This podcast with Layla provides a comprehensive overview of SOP mastery. Listeners will gain valuable insights into the importance of SOPs, practical tips for creating effective procedures and strategies for success implementation and maintenance within organizations. In This Episode: [00:50] Introducing Layla Pomper [01:20] SOPs according to Layla. [01:48] How often and when to do SOP? [04:45] Components and effectiveness. [06:25] Complexity. [10:10] Process maps. [13:30] Advice [18:00] KPI [22:00] Learning to write SOPs Guest Links and References: Website: https://processdriven.co Instagram: https://www.instagram.com/processdriven.co/ Linkedin: https://www.linkedin.com/company/processdriven Youtube: https://www.youtube.com/c/laylapomper Book References: The Checklist Manifesto by Atul Gawande The Thank You Economy by Gary Vaynerchuk Managing Oneself by Peter Drucker Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion. Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 international sites. While now consulting for brands wanting to grow with SEO, he's also started his own DTC brand, Village Cricket Co. which has scaled into a 6-figure brand. So, who's better to be our guest to discuss growing the brand with Google SEO? Freddie emphasizes the importance of understanding and utilizing SEO. Optimizing titles, descriptions etc they are easily discoverable and appealing to potential customers. In This Episode: [01:00] Introducing Freddie Chatt [02:10] How he started with Google SEO. [05:10] SEO [07:15] VillageCricket.co [12:40] SEO first approach. [20:45] Determining success & Failure. [24:10] Email list use. [27:00] Paid ads. [27:15] AI and SEO [30:00] Facts & pain. [32:17] Consulting. [37:00] Newsletter Guest Links and References: Website: https://freddiechatt.com Linkedin: https://www.linkedin.com/in/freddiechatt/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we have Anthony Cofrancesco is the Director of Business Development at Data Dive, the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers to help us in this discussion as he shares insights on how to develop a pro mindset for crafting the perfect product research approach. Anthony begins by emphasizing the importance of curiosity and open-mindedness when conducting product research. He suggests that researchers should adopt a beginner's mindset, constantly questioning assumptions and being willing to explore new avenues. He believes that this approach allows more comprehensive and innovative insights. He then went on discussing the step-by-step process you wouldn't want to miss. Keywords are the number one component in this process. Listen to the detailed procedure and all the valuable insights Anthony shared. In This Episode: [00:30] Introducing Anthony Cofrancesco [01:35] Mindset you will need to do product research. 03:50] First step you should do. [04:00] Criteria for the research [07:00[ Search for products in the same niche. [08:20] Product validation [10:30] Pricing. [16:30] Getting rid of keywords. [28:20] Advice to people going for high-risk niche. [29:20] product scorecard. [39:00] Design differentiation. [52:50] Budget Guest Links and References: website: https://datadive.tools/ Email: [email protected] Instagram: https://www.instagram.com/anthonycofran/ Linkedin: https://www.linkedin.com/in/antcofranc/ Youtube: https://www.youtube.com/channel/UCCH0A7CeY0o76KiRa0VDy4A Book References: Rich Dad Poor Dad by Robert Kiyosaki 4-Hr Work Week by Timothy Ferris Family First Entrepreneur by Steve Chou Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, I have the honor to have Afolabi Oyerokun, 3rd timer in the show and co-founder of Honu Worldwide to discuss the factors that sellers should take into consideration when selecting a third-party logistics or 3PL partner. Afolabi, and experienced supply chain professional, provides valuable insights on what sellers should really consider during this crucial decision-making process. The discussion begins by highlighting the differences or types of 3PL and importance of understanding the specific needs of the seller's business. Afolabi also emphasizes the significance of geographical reach and network capabilities. Assessing the volume, size and nature of the product being sold is crucial as well and emphasized. In a fast-paced business environment, communication is a crucial thing to consider as well in deciding for a 3PL partner. Considering factors such as business needs, geographical reach, technology, communication and insurance are things to look at and Afolabi provided valuable insights in this episode for you to consider in finding a successful partner 3PL. In This Episode: [00:25] Welcoming Afolabi Oyerokun in the show. [02:00] First time using 3PL. [03:35] 3PL; Order fulfillment, Prep center, Hybrid [08:20] When to use hybrid 3PL? [11:05] 5 things sellers should consider. [13:30] Return. [22:35] Software. [24:45] Is 3PL expensive? [28:00] Communication. Guest Links and References: Website: https://honuworldwide.com/ Email: [email protected] [email protected] Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, our guest Amanda Horvarth, a successful content creator, YouTuber and coach shares her insights and strategies for earning money online in an authentic approach. Amanda emphasizes the importance of being genuine and authentic when building online presence to attract and engage an audience. Amanda begins by discussing the significance of identifying your passion, interest and niche. She suggests focusing on creating content that truly resonates with your audience and learning to work on camera.She also shares human design. Overall, this episode with Amanda Horvath provides valuable insights for content creators looking to monetize their contents in an authentic way. Amanda's emphasis on passion, consistency and adaptability provides practical approach to building successful content. In This Episode: [01:10] Introducing Amanda Horvath [03:50] How it started. [06:10] Content creation. [11:10] Starting Youtube now. [20:45] Best mic and gadgets for your content. [29:20] Human design. [36:22] Strength finder Guest Links and References: Website: https://amandahorvath.com/ Instagram: @ahvisions Youtube: www.youtube.com/amandahorvath Book Reference: Redeeming Love by Francine Rivers Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we have a second-timer in the show, a good friend, best known as the founder of Beast Gear, Ben Leonard. Ben is a classic millennial entrepreneur, a successful one at that. And he is in to discuss the hidden struggles that exist beyond the glamorous facade of starting and running an online business. Our conversation delves into various struggles faced by e-commerce entrepreneurs, the hidden challenges and handling set-backs and failures. Aside from financial struggles, social and mental struggles have been discussed as some that are often not talked about. The episode concludes with advice and aspiring e-commerce entrepreneurs and Ben provides valuable insights in this episode. In This Episode: [01:10] Introduction of Ben Leonard. [02:40] Being a content creator. [03:55] Releasing a book soon. [07:35] Imposter syndrome. [14:45] Struggles and dealing with them. [16:00] Finding a motivator. [20:30] Handling set-backs and failures. Guest Links and References: Instagram: https://www.instagram.com/benleonardpro https://www.instagram.com/ecombrokers/ Linkedin: https://www.linkedin.com/in/benjleonard/ Website offer:https://quitstallingbook.com/ecomwizards Guest notes: https://docs.google.com/document/d/1jNY0EBLKmmXw35JR6kv3yKJszy5V4QQaFjEIcyOtsNI/edit Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, we have the honor to have as guest Nadav Gorlicki, an expert in e-commerce success and financing. Nadav begins with the importance of smart financing in the world of e-commerce as not only about obtaining funds but also about utilizing those funds effectively to ensure the success of the business. Nadav emphasizes the need for entrepreneurs to understand the financial ecosystem of e-commerce including where financing is needed, cashflow, revenue, and where funds are deployed. The importance of long-term financial planning and maintaining transparency with stakeholders is emphasized in the show. I hope listeners gain a deeper understanding of the financial ecosystem of e-commerce through this episode as Nadav provides valuable insights into the art of smart financing. In This Episode: [01:15] Introducing Nadav Gorlicki [01:50] How he starts the journey. [05:50] Things to consider before trying financing. [07:00] Finding solutions. [08:30] Finding the right partners. [11:26] Mistakes newbies make. [20:55] APR and fees. Guest Links and References: Website: www.capec.io Instagram: https://www.instagram.com/capec.io/ Linkedin: https://www.linkedin.com/in/nadav-gorlicki-8a89822/ Youtube: https://www.youtube.com/@fundyourknowledge Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, we have John Roman, the co-founder of BattlBox, delve into the topic of short-form content strategy as a brand in Youtube as well as the ongoing shift away from paid advertising. John begins by underlining the rise of short-form video content, known as YouTube shorts, which has gained immense popularity, especially among younger audiences who consume content in bite-sized formats. Moving on to paid advertising, John expresses his belief that the traditional paid advertising model is gradually becoming less effective. John emphasizes the importance of experimentation and data analysis to determine the success of short-form content strategies and gradually shift away from paid advertising. Overall, I hope this episode provides valuable insights into your brands content creation as well as advertising a content-focused approach to leveraging your brands. In This Episode: [00:40] Introducing John Roman. [03:00] Getting Youtube silver button. [06:25] Youtube or TikTok? [09:15] BattlBox [14:00] Funnels [21:40] Youtube strategy. [26:45] The goal of not having to advertise. [31:00] Twitching video into different contents. [33:00] Youtube shorts [41:00] Attribution. [42:00] CTAs [43:55] Cheat codes to sales. Guest Links and References: Website: https://www.battlbox.com/ Instagram: https://www.instagram.com/battlbox/ Linkedin: https://www.linkedin.com/in/john-roman/ Blog: https://onlinequeso.com/ Guest notes: https://docs.google.com/document/d/11EObQeAOb-1bNNa_cJ3fkb1O1Uo-3roDoJwLve62hPU/edit Book reference: Buy Back Your Time by Dan Martell Changing Gears by Ray Dalio Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, Chris McCabe, Former Amazonian who helps sellers communicate with Amazon to protect (and save) their businesses, shares his insights on how to find the right and top-notch service providers to address account problems in Amazon. After working for Amazon for many years evaluating seller account performance and enforcing Amazon's policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, and helps them protect their accounts, appeal listing restrictions and suspensions, report abuse, and escalate seller issues. Chris emphasizes the importance of understanding the types of service providers. He also suggests knowing your own account well and the reasons why are having account problems. Knowledge testing your service provider is also one thing Chris suggests as part of examining them. Listen in as Chris provides insights and valuable guidance for sellers looking to crack the code in finding the top-notch service provider right for your Amazon account. In This Episode: [00:45] Introducing Chris McCabe [02:30] Looking into your operation. [04:30] Knowing who to trust. [08:30] Red flags. [10:40] Digging into details. [15:00] Testing knowledge. [26:45] Understanding the budget. [30:30] Contracts and Agreements. [35:00] Biggest Mistakes. Guest Links and References: Website: https://www.ecommercechris.com/ Instagram: https://www.instagram.com/amznchris/ Linkedin: https://www.linkedin.com/company/10494513/admin/feed/posts/ Youtube: https://www.youtube.com/@ecommerceChris Conference: https://www.sellervelocityconference.com/ Email: [email protected] Book Reference: Hotel Scarface by Roben Farsad Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Join us in this exciting episode as we delve into the world of Print-on-Demand business, featuring our esteemed guest, Kerry Egeler who has sold over 20,000 t-shirts and apparel products, made shirts for celebrities, and started and grown multiple successful online businesses. If you ever considered venturing into the world of e-commerce and wanted to explore the Print-on-Demand industry, this is the perfect podcast for you to gain valuable insights and tips. Kerry brings a wealth of knowledge and expertise to this episode. Throughout the episode, we'll witness an exciting head-to-head comparison between two popular e-commerce platforms for Print-on-Demand: Shopify and Etsy. Listen in to this captivating conversation with Kerry and get ready to unleash your creativity, monetize your design, and embark on an exciting entrepreneurial endeavor with Print-in-Demand. In This Episode: [01:50] Introducing Kerry Egeler [04:25] How did he start Print-on-demand? [09:20] Rough times to success. [12:33] How much do you need to start a Print-on-Demand business? [16:35] Profit Margin. [21:15] Expenses and sales goals. [24:15] 3 strategies; content, offer, influencer [32:35] Niche: cheat code [41:30] Advantages and disadvantages of Shopify, Etsy and Amazon. [50:00] Fulfillment Guest Links and References: Instagram: @kerryegeler Email: [email protected] Youtube: https://www.youtube.com/c/KerryEgeler Podcast: https://podtail.com/en/podcast/print-on-demand-playbook/ Guest notes:https://docs.google.com/document/d/1TUTB8-xSfFs8MSOzAKR0NDISkl7gkTh6ynDIaDySz4M/edit Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. So, here is Part 7 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books. This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries. In This Episode: [00:40] Chris McCabe [02:54] Dustin McClone [06:06] Toni Herrbach [07:28] Michael Nunez [08:48] Greg Potapenko [09:38] Giovanni Dominguez [10:04] Amanda Adams [13:10] Kitty Lai [15:16] Rachel Ollen Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode we have a second timer on the show, Afolabi Oyerokun, co-founder of Honu Worldwide, a global trade consulting firm. Afolabi discusses the importance of understanding and using the right tariff codes in international trade. Afolabi explains that tariff codes, numerical codes used to classify products for import and export purposes where codes identify specific category and product attributes that helps authorities determine appropriate duties and taxes. Afolabi also shares common challenges faced by businesses when it comes to tariff code classification as well as lack of awareness about their importance. He also discusses what tariff costs are based on. Understanding your tariff and utilizing the correct tariff codes can optimize your international trade operations, save costs and avoid disputes with customs and ultimately enhance their competitiveness in the global market. In This Episode: [01:00] Welcoming for the second time on the show, Afolabi Oyerokun. [02:45] Tariff termination. [07:25] What is Tariff? [11:30] Codes for products. [20:21] Product sourcing. [23:45] What tariff is based on? [30:10] Rulings. [37:00] Tax exemptions and duty refund. Guest Links and References: Website: https://honuworldwide.com/ https://www.tariffterminator.com/ Email: [email protected] Book Reference: Rich Dad Poor Dad by Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, our guest Amanda Adams, expert accountant and expert in e-commerce accounting, discussed the commonly misunderstood and often overlooked aspects of accounting in the e-commerce industry. She breaks down the key accounting concepts and provides helpful tips for e-commerce business owners to streamline their financial processes. Amanda begins by explaining the importance of separating personal and business expenses, emphasizing that accuracy and organization are crucial for successful e-commerce accounting. She highlights the significance of properly categorizing expenses in order to make tax preparation and financial analysis easier. Amanda sheds light on the aspects of e-commerce accounting that are often misunderstood like legitimate business expenses vs personal. Her expertise and guidance provide valuable insights that can help e-commerce business owners optimize their accounting processes, ensuring financial success and compliance in a rapidly growing online marketplace. In This Episode: [01:25] Bio [04:10] Biggest mistakes sellers make. [06:30] Business and personal expenses. [09:50] Paying taxes. [13:10] Hiring professional. [16:15] Self- filling. [23:25] Planning your tax. Guest Links and References: LinkedIn: https://www.linkedin.com/in/amanda-adams-cpa-a381761a6/ Guest Notes: https://docs.google.com/document/d/1UX8i_sh4Ja4sI6TAREti7SBDpe5JZYOcmxMf_kd5qP0/copy https://docs.google.com/document/d/1wz07HHNwQBlp_VxYQZzkeZipkts3Db-cj1T-S_jajz0/copy Book Reference: The Hiding Place by Corrie Ten Boom Number the Stars by Lois Lowry Love You Forever by Robert Munsch Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I had the honor to have Justin Cobb, the CEO and founder of Carbon6 to delve into the topic of unlocking the potential of entrepreneurs. Carbon6 having a vision to build a community to support e-commerce sellers, removing the barriers to selling online, Justin shares his insights and experiences in the world on entrepreneurship and maximizing success. You'll be inspired by how Justin established Carbon6 and its belief including their strengths, weaknesses and passion as the key to identifying the right business idea and building successful ventures. Listen in and be inspired! In This Episode: [00:50] Introducing Justin Cobb. [01:45] Backstory of how it all started. Philanthropy and business. [04:45] Weaknesses of newbies. [16:00] Motivation to stay. [22:35] Why Amazon? [28:10] What have you done differently? [35:45] Setbacks. [41:30] Future plans and visions. [43:10] Advice for sellers and Amazon community. Guest Links and References: LinkedIn: https://www.linkedin.com/in/cobbjustin/ Website: https://www.carbon6.io/ Email: [email protected] Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we invited Giovanni Dominguez, an experienced entrepreneur with a strong background in the E-commerce industry, boasting six years of valuable expertise, a proud Co-founder of an innovative brand called Water Buffalo, specializing in Sports & Outdoors products that have successfully established a reputable presence in the market. Giovanni discusses the secrets behind unleashing success from startup to market dominance. Our conversation begins with Giovanni sharing his personal experiences as entrepreneur and how he managed to transform his startup into a dominant player in the market. He emphasizes the importance of having a clear vision and solid strategy to achieve success. Understanding the market, identifying gaps, PPC, product design and innovation are some of the topics he highlighted in this episode. This episode provides valuable insights and practical advice for entrepreneurs aiming to unleash their startup's success and dominate the market. In This Episode: [00:57] Giovanni's startup background. [02:45] Partnership. [03:45] Is his finance background helpful? [07:40] PPC [09:00] Delegating [11:30] Product design. [13:32] Common mistakes newbies make. [18:40] Future of the brand. [20:40] Realistic expectations. [24:00] Product design focus. [24:55] Vetting partner companies. Guest Links and References: Email: [email protected] LinkedIn: https://www.linkedin.com/in/giovanni-dominguez-3797a3222/ Website: https://waterbuffalo.com/ Book Reference: The Power of Habit by Charles Duhigg Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom

In this episode, we have the honor to have as guest, Refael Elbaz, Founder of Unicargo, freight forwarding company where he spills the beans on how to navigate the complex world of freight forwarding when selling in Amazon. Refael begins with explaining the importance of understanding the logistics of freight forwarding when selling on Amazon. He highlights the key factors sellers should consider. The importance of being well-informed about these aspects is crucial in ensuring smooth shipping operations is also highlighted. Refael also tackled Unicargo's services. Unicargo adds credibility to the insights Refael provides, making the episode a must-listen for Amazon sellers looking to excel in their shipping processes. In This Episode: [00:45] Introducing Refael Elbaz. [01:35] Has logistics gotten easier or complex over the years? [11:30] AI in logistics. [22:10] Dashboard [27:30] Amazon seller vs. logistic people [37:35] Education first. [44:09] Amazon Global Logistics. [50:59] Utilizing Unicargo's services. Guest Links and References: Website: https://www.unicargo.com/ LinkedIn: https://www.linkedin.com/in/refael-elbaz/ YouTube: https://www.youtube.com/@unicargo135 Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode of Wizards of E-com podcast, I have the honor to interview Greg Potapenko, an expert Affiliate marketer and E=comm brand founder, to demystify the topic and provide insights into its workings. Greg begins by explaining that affiliate marketing essentially involves promoting other people's products or services and earning for resulting sales and leads in different kinds or processes of marketing. Greg also shared elaborate processes of different kinds of affiliate marketing and other possibilities to be an effective affiliate marketer. Greg shares valuable tips for people looking to venture into affiliate marketing and grow it. He also urges aspiring affiliates to invest in continuous learning, staying updated, growing your network, and leverage automation tools to streamline their work. This podcast episode offers a comprehensive and insightful overview of affiliate marketing, providing a clear understanding of the process and strategies for success in this industry. In This Episode: [00:45] Introducing Greg Potapenko [01:35] Greg's affiliate marketing journey. [07:00] Affiliate Marketing and what are the first things you should do if you want to pursue it. [09:00] Different kinds of Affiliate Marketing. [12:55] Buying advertisements. [18:25] Obvious mistakes newbies make. [21:30] Manual marketing and other ways to market. [30:20] Generating your leads. Guest Links and References: website: https://h-hour.biz/ Instagram: https://www.instagram.com/hhour48/ Linkedin: https://www.linkedin.com/in/gpotapenko/ Youtube: https://www.youtube.com/@h-hourmarketinginc Book References: Leadership Books by Jocko Willink Atomic Habits by James Clear Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode with Ian Sells, a serial entrepreneur who founded MillionDollarSellers.com (MDS), an elite Amazon community with over 600+ top sellers representing over $7 billion in 2022 Amazon sales. Most recently he co-founded JoinBrands.com, a marketplace for brands and content creators to connect, create content and promote products on TikTok, Instagram and Youtube.He shares valuable insights and strategies for unleashing the power of influencers to propel the growth of Amazon brands on shoestring budgets through JoinBrands, a platform that connects you to content creators. Further in this episode, Ian discusses the key metric and tools to measure the success of campaigns made by influencers via JoinBrands. Ian shares actionable tips for utilizing influencers to scale your brand on a limited budget. By leveraging creators, you can effectively harness the power of influencers and achieve growth for your brand. In This Episode: [01:53] Introducing Ian Sells. [06:55] What it's like without community. [10:30] JoinBrands. [12:30] Starting with JoinBrands. [20:10] How much does an image/video cost? [29:59] Getting your products to influencers. [33:48] Amazon shoppable videos. [42:10] Where to get influencers? Guest Links and References: LinkedIn: linkedin.com/iansells Website: https://joinbrands.com/ Offer: www.wizardsofecom.com/joinbrands Blog: https://joinbrands.co/blog/ How to use JoinBrands: https://www.loom.com/share/6356b4863944410cafb6fbf240ece41a Book References: The One Thing by Gary Keller Who Not How by Dan Sullivan Buy Back Your Time by Dan Martell Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, our guest Michael Yanez, a veteran of the Omni-Channel and is currently a consultant for Amazon agencies, shares valuable insights on how to go global with the platform and unlock new markets for success. He emphasizes the immense potential of expanding into international markets and provides practical strategies to get ready and accomplish this feat. Michael begins with explaining what AmazonGlobal is to expect in pursuing the expansion. He emphasizes that a crucial aspect of going global is understanding the logistical aspects of shipping and fulfillment. He also emphasizes the importance of knowing the country well and what to look out for. He provides tips on how to navigate language barriers and cultural differences through your products. Listen in as we delve into Amazon Global! In This Episode: [00:55] Introducing Michael Yanez [01:22] What is Amazon Global? [04:25] What to expect in selling globally? [08:25] Are there product categories that works well? [09:40] What to look out for? [13:00] PanEU [15:40] Setting up content in other countries. [17:15] Dealing with native language. [20:45] Newbie mistakes. Guest Links and References: Email: [email protected] Book References: Malcolm Gladwell Books Homo Deus by Yuval Noah Harari Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, Deanne Gustafson joins as a guest to discuss an interesting topic: Making money through product reviews in Amazon Influencer Program. Deanne is a former TV news reporter/anchor who now works full-time from home doing product review videos on Amazon as part of their influencer program. Deanne also works with brands and businesses as on-camera talent to create UGC content, reels, scripted content and is a live shopping host. Deanne started with the basics such as who can be in the program, how to start with it and the ins and outs of it. Moreover, Deanne explains how AIP allows her to generate genuine revenue in it. She shares strategies to maximize the earnings through the program as well as copyrighting your content so it won't get stolen and promoting products that align with your niche and the significance of thoroughly testing and evaluating products before recommending them to your audience. Deanne also talks about the importance of constantly adapting to changes with the program as Amazon updates. I hope this episode sheds light on the potential for making money through product reviews in Amazon Influencer Program as Deanne's experiences and insights provides valuable guidance to aspiring influencers looking to monetize their content and build successful online presence. In This Episode: [00:52] Introducing Deanne Gustafson. [01:32] Transition from news anchor to influencer. [06:30] Everything Amazon Influencer Program. [08:30] What is an Influencer and how to get to AIP? [16:40] Deals group [19:00] Guarantee of video placement. [21:50] using random images. [26:30] Time required for AIP. [30:01] One-person team [31:40] Copyright video/ stolen videos. [41:00] Horizontal or vertical video [46:40] Honest review. [52:16] Potential pit-falls. [55:10] How much can you earn from AIP? Guest Links and References: Website: www.amazon.com/shop/kombuchaontap Instagram: instagram.com/deannstagram Youtube: https://youtube.com/@onlythebestfinds LinkedIn: https://www.linkedin.com/in/deannegustafson/ Book Reference: Just Mercy by Bryan Stevenson Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This episode is a compilation of expert's advice from our previous guests about launching your private label and they have provided valuable insight for those looking to enter the market this 2023. So sit back, relax and enjoy. In This Episode: [00:40] Word of advice from previous guests. [03:05] Common mistakes of a newbie. [05:05] What you wish when you were starting. [06:45] Things that are harder than you thought. [07:50] Learning from failure. [10:23] What newbies should know. [12:05] Intellectual property. [13:40] Due diligence. [14:30] getting rid of an unsuccessful product. [18:00] Validating your idea. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, our guest Juha Mikkola of Usko talks about a fascinating topic: Usko App, a promising and intriguing platform, a TOS compliant creative upselling to Amazon customers based on their past purchases. Juha began by explaining how Usko App stemmed to this from a goal to leverage customer data to maximize sales. Recognizing that Amazon's TOS often limits sellers' ability to directly upsell to customers, Usko is a solution to solve this problem. Juha delves into the unique features of the app and how it empowers users to increase their sales on Amazon, buyers to monetize their shopping history and monitor their spendings. Juha also discussed the security of data of the users.Juha also hinted on the future and goals of the platform. Overall, this episode provides an insight into a revolutionary platform that can connect buyers to sellers. In This Episode: [01:41] Introducing Juha Mikkola of Usko app. [02:45] How did Juha lead to this app? [05:20] How is data secured? [10:10] App feature. [15:15] Seller side process. [18:00] Best products sample. [23:40] Will Amazon offer this feature someday? [29:00] The roadmap. [30:00] Usko's goal. Guest Links and References: Email: [email protected] LinkedIn: https://www.linkedin.com/company/usko-privacy Website: https://usko.app/ Book References: The Year of Dangerous Days by Nicolas Griffin Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC. The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to optimize product listing starting with titles, bullets and descriptions. We also discussed further product reviews, keyword tracking, PPC and SEO stats., conversion rate, and utilizing traffic sources to drive traffic to Amazon listings, thereby boosting their organic ranking. I hope this episode provides valuable insights and practical tips to you, our listeners. In This Episode: [01:00] This episode in The PPC Den Podcast interview with Michael Erickson Facchin. [02:11] Percentage and level in PPC. [06:20] View on keyword research SEO and PPC. [14:40] Organizing PPC. [22:10] Beginning the keyword search. [26:40] Reviews. [34:41] Importance of Keyword tracking. [38:55] Tracking PPC, SEO and CPC stats. [43:15] Conversion rate and CDR. Guest Links and References: LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866 Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, Joe Abitbol discusses effective strategies to prevent Amazon returns and negative reviews. Stop costly negative reviews,crisis prevention, dealing with the negative impact of bad reviews are few of the important things Joe tackles and highlights what his platform does. We discussed deeply into the integration process of the platform to other sites other than Amazon and how Onsite Support deals with reducing returns and creating satisfied loyal customers by troubleshooting product issues and finding resolutions. Joe provides valuable insights and strategies for sellers on Amazon to stop a significant portion of returns and negative reviews. So tune in and be thrilled as I was. In This Episode: [01:45] Introducing Joe Abitbol [07:15] Product journey. [12:00] Replacement unit. [15:10] Channel Reply, the software to respond to negative reviews. [17:00] Aggregators. [20:10] Integration Process. [24:00] Channel Reply. [27:25] PLS. [37:10] Cost. Guest Links and References: Website: https://onsitesupport.io/ Code: wizards https://www.channelreply.com/ LinkedIn: https://www.linkedin.com/in/joseph-abitbol-75035780 Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode on Email Marketing Mastery, our guest Toni Herrbach shares some valuable pro tips for achieving success in email marketing. Toni is an email marketing strategist, connector, consultant, speaker, and writer. She's passionate about helping companies develop creative strategies to increase brand awareness and drive sales. One of the key points discussed is the importance of building a quality email list. She provides insights on various effective strategies like creating content upgrades, subscribing to big known brands email lists, and optimizing landing pages to capture email addresses. Another crucial aspect discussed is the importance of automation in email marketing. Toni shares her insights on utilizing automation tools to streamline the email marketing process, including setting up automated welcome emails, drip campaigns, and abandoned cart recovery sequences. She emphasizes how automation saves time and enhances efficiency while still maintaining a personal touch. I hope this podcast episode with Toni Herrbach provides invaluable insights into email marketing mastery. In This Episode: [00:50] Introducing Toni Herrbach [02:15] Starting email marketing. [06:25] Common things brands are facing. [08:25] First thing you should do to start your email list. [09:30] Best way to get an email list. [14:20] Personalisation. [18:50] Tips & tricks. [25:50] Increasing campaign budget. [27:13] Setting up the cart. [31:08] Email marketing on Amazon. [36:00] Revenue profit. [39:00] AB testing. Guest Links and References: Email: [email protected] Website: https://sellerssummit.com Instagram: @toni_herrbach LinkedIn: https://www.linkedin.com/in/toniherrbach/ Book References: The Most Powerful Woman in the Room is You by Lydia Fenet Untamed by Glennon Doyle Atomic Habits by James Clear Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we have a soldier, journalist and marketer, a good friend of mine, DRTV expert, Jordan Pine who dives deep into tried and true selling techniques for commercials. The discussion specifically focuses on Direct Response Television (DRTV), where Jordan shares his insights and strategies to succeed in this advertising medium. Jordan elaborates on the concept of DRTV and how it differs from traditional commercials. He emphasizes that DRTV ads aim to generate an immediate response from viewers. He reveals some of his favorite commercial inspirations and highlights the importance of studying successful DRTV campaigns from the past and understanding what elements made them effective. By analyzing the techniques used in these commercials, marketers and advertisers can gain valuable insights and incorporate them into their own campaigns. This podcast episode with Jordan Pine sheds light on the tried and true selling techniques for commercials, specifically focusing on DRTV. By exploring the concept, highlighting favorite commercial inspirations, and sharing successful techniques, listeners gain valuable insights into the world of DRTV advertising and how to effectively engage and persuade their target audience. In This Episode: [00:48] Introducing Jordan Pine [01:50] DRTV and the journey before that. [10:30] Favorite commercials and inspirations. [14:55] How important is the beginning of a commercial? [17:58] Techniques on commercial application to social media. [19:20] Walkthrough commercial example technique. [27:35] Social proof. [285:50] Commercial shoots take how long? [32:00] The magic demo. [37:30] Comparing and contrasting. [41:30] Commercial rejections and questions. [43:20] Surveys [54:14] Book references. Guest Links and References: Website: https://scimark.com/ LinkedIn: https://www.linkedin.com/in/jordantpine/ YouTube: https://www.youtube.com/user/SciMark Website: https://scimark.substack.com/ Guest notes: https://scimark.com/10-tried-true-techniques-for-commercials/ Book References: The Bible Scientific Advertising by Claude Hopkins Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I get the chance to speak with Dustin McClone, the Co-Hosts The Hustle Nation Podcast, president & CEO of McClone Insurance, speaker, entrepreneur, husband, father of two, community leader, director, and coach. Throughout the discussion, we delve into the secrets and strategies behind effective leadership. Dustin begins by emphasizing the significance of self-awareness as the key trait of successful leaders. The podcast episode touches upon what it means to have the HUSTLE mindset. Dustin also explores the significance of leading by example. You are sure to gain valuable insights and practical advice through Dustin's extensive experience and expertise if you are an aspiring leader. In This Episode: [01:35] Introducing Dustin McClone. [02:20] Why Hustle came about. [04:30] Behavior of a leader. [09:20] Systems. [12:00] Applying hustle [14:10] The HUSTLE Mindset. [17:00] Hard Work. [20:50] Unrelenting. [22:30] STLE of HUSTLE [27:20] How to instill a Hustle mindset to your team? Guest Links and References: Website: https://hustleleaders.com/homepage https://www.mcclone.com/ LinkedIn: https://www.linkedin.com/in/dustinmcclone/ Podcast: https://hustlenationpodcast.com/ Book References: Getting Things Done by David Allen Good to Great by Jim Collins Purple Cow by Seth Godin Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode, the guest, Steven Sashen, the co-founder of Xeroshoes, shares the incredible success story of his company and how they effectively navigated the challenges posed by the COVID-19 pandemic. Steven discusses the strategies and measures they implemented to not just survive but thrive during this difficult time. He emphasizes that their resilience and ability to adapt were key factors in their success. One important aspect Steven highlights is the value of their email list. He discusses how they focused on growing this list and leveraging it to connect with their loyal customer base. By using effective email marketing campaigns, they were able to maintain consistent communication and engagement, even during the pandemic. It highlights the importance of embracing change, building strong customer relationships, and leveraging digital platforms to drive business growth. He emphasizes the importance of having a clear vision, remaining adaptable, and staying focused on the core values of the company. By adhering to these principles, Xeroshoes was able to innovate and develop new products that catered to the changing needs of their customers. In This Episode: [1:10] Introducing Steven Sashen who started a company with less than $30. [2:00] The Covid situation, How they dealt with it. [07:50] The February problem. [08:50] Email list. [09:10] Top 2 sales channels. [09:40] The sales of physical products. [11:35] Growing email list. [17:00] The rapid growth of the business. [22:00] Doing the right thing for the brand. [26:00] Integrating AI. [30:00] Marketing agencies. [34:54] Ad advice. [36:00] Knock-offs, dealing with it. [40:50] Amazon or direct websites. [46:10] Most profitable platform. Guest Links and References: Website: https://xeroshoes.com/ LinkedIn: https://www.linkedin.com/in/sashen/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. So, here is Part 6 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests' favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them as must-read books. This episode gives a great insight into the diverse taste of book lovers like myself and provides an excellent reading list for anyone seeking new literary discoveries. In This Episode: [00:40] Carmen Ares [02:00] Brandon Young [02:15] Cabriel Caceros [03:18] Dima Kubrak 1 [07:10] Megan and Shane GS1 [10:10] Yael Cabily [10:50] Marcel Masculescu [13:00] Dima Kubrak 2 [14:16] Chris McCabe [16:35] Kaity Brewer Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In the podcast, returning guest and a friend, Gabe Cossio shares valuable insights and details about the upcoming Canton Fair in China. He highlights the significance of attending the fair and gives a general overview of what to expect during the trip. Gabe emphasizes the incredible opportunity to connect with global suppliers and buyers, promoting business growth. During the discussion, he shares tips on travel logistics, navigating the fair, and making the most of the experience. He also touches on cultural differences, communication strategies, and how to build meaningful relationships with suppliers. Overall, Gabe invites listeners to join him on this exciting journey and experience the Canton Fair for themselves. In This Episode: [00:30] Introducing Gabe Cossio. [01:20] How Gabe started in this field. [03:00] How is everything in China in terms of manufacturing? [07:40] Why is Canton Fair a must visit? [10:35] What is the first thing to do if you decide to come? [13:30] What to expect? [15:20] Experience matters. [17:20] Walking. [19:00] What are the wins in this? [22:20] How to utilize the fair? [23:30] Events outside Canton Fair. [25:30] Actionable tip for this trip. Guest Links and References: LinkedIn: https://www.linkedin.com/in/gabe-cossio-5822b4180 Instagram: https://www.instagram.com/paidbyamazon/ Telegram: https://t.me/Amazon3PNewsAndInfo Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we dive deep into selling your Amazon business with expert Yael Cabilly, Yael is a co-founder of Fortunet, a leading investment banking firm focusing on the sale of premium e-commerce businesses.Her firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts, as well as trademark, copyright, and patent protection and enforcement. This second part of this series where Yael discusses the full process after the business is ready to be sold where the process in finding the right buyer, negotiating sophistically the deals until closing the sale successfully. Yael shares tips in identifying potential buyers, emphasizing the importance of maintaining confidentiality through the process with NDA as well as due diligence stage and importance. Yael shared strategies in maximizing the value of your business. Tune in to learn more! In This Episode: [00:32] Yael Part 2 [00:45] Selling a business, how to start? [02:50] Who are the players? [07:50] Due diligence. [15:50] Selling business to competitors. [19:20] Dealing with the buyer wisely. [23:10] Best offer. [25:00] Maximizing the value. Guest Links and References: LinkedIn: https://il.linkedin.com/in/yaelcabilly Email: [email protected] Website: https://fortunet.net/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this podcast episode,our guest today, Mathew Burns of WTI discussed the company's unique approach to product reviews with videos and how powerful POV videos can help increase consumer engagement and trust with content created through video reviews and livestream shows. Mathew also emphasized the importance of having high quality contents that are authentic and unbiased that produces sales on and off Amazon. Overall, this episode highlights the value of WTI's approach to product reviews through POV videos. So tune in and learn more. In This Episode: [00:40] Introducing Mathew Burns. [02:20] How WTI started? [07:00] Content creators. [10:05] Unboxing. [12:50] How many products/videos are done for Amazon? [14:10] 150 trained content creators. [22:20] Step by step. Guest Links and References: Website: www.wtihub.com https://www.wtihub.com/contact https://www.amazon.com/shop/whattoolsinside https://www.wti.shopping/main Book References: Monsoon by Wilbur Smith Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, my second timer guest Chris McCabe discusses the latest Amazon INFORM Consumers Act and what it means for both consumers and sellers. The act is introduced as a way to protect consumers from counterfeit products and fake reviews on Amazon as explained by Chris but he goes on to speak on to detail the key aspects of the act such as transparency of sellers. Chris will enlighten us as to what to anticipate and concludes that the act is a positive step forward for the e-commerce industry as it better protects consumers and creates a more level playing field for legitimate sellers. So tune in to find out more! In This Episode: [00:58] Introducing Chris McCabe [01:20] INFORM Consumers Act, what is this about? [02:50] Every seller should anticipate. [08:30] What is the purpose and reasoning behind this? [16:45] Who is this for? [24:10] When to be prepared? Guest Links and References: Website: https://www.ecommercechris.com/ Instagram: https://www.instagram.com/amznchris/ Linkedin: https://www.linkedin.com/in/chris-mccabe-2646555/ Youtube: https://www.youtube.com/channel/UC4iVYHK8iQJQMKi739ykXrA Book Reference: Gift of Fear by Gavin De Becker Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, Josh Hadley shared his 7-step hiring process to help successfully hire the most qualified and right people to your company. The episode tackles a comprehensive step by step procedure from the first step, which is to identify the right position and invite 1000 applicants down to step 7, the 1-on1 interview. Josh emphasizes that this process ensures that you hire the right fit for the company who has not only the required skills but also the competency to succeed in the job role. Make sure you don't miss a sec in this insightful episode! In This Episode: [01:20] Introducing Josh Hadley [02:20] Entrepreneur & self-employed. [07:50] First hire. [13:50] Identifying keyword research. [18:10] Browse specific keywords [20:50] Where are the VAs from? [22:00] 7-step process [22:50] Step 1: Identifying the right hire. [23:15] Conduct 2 weeks observation. [25:30] Things you should be investing time in learning. [30:20] Where to post job listings? [31:30] Inviting thousands of applicants. [34:20] Step 4: Personality assessment. [36:20] Step 5: Actively reach out to the passers. [38:35] Step 6; Group interview [49:40] Step 7; 1-on-1 interview. [51:00] The best questions. Guest Links and References: Podcast: https://ecommbreakthrough.com/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/joshhadley/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/