Wizards of Ecom

Today, I'm riding solo for the reason that an inspiration came to mind that I can't wait to share with you. So here it is, the top 3 levers that impacted my business recently. These references sure helped our business in a very impactful way as such it gave us clear direction as to manage the structure, personnel, and getting things done strategically. In This Episode: [00:28] Why this topic and how this may help you. [01:35] E-myth Revisited Book and my top 3 takeaways from it. 07:25] The Gallup Strength Assessment and how to implement them in your business. [12:35] Working Backwards Book and my top 3 takeaways from it. Book References: The Gallup Strength Assessment E-myth Revisited by Michael Gerber Working Backwards by Colin Bryar and Bill Carr Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Every now and then, Amazon changes its policies and guidelines and sellers must do their best the white hat way to comply. But sometimes, even when you have been the most ethical seller in Amazon, you get suspended for whatever reasons you can't figure out. Leslie Hensell of Riverbend Consulting is here with us to share the top reasons why accounts get suspended, when it gets suspended and what are the first things you should do when this happens. She also shares what it's like to help sellers reinstate their accounts and what to improve to avoid suspensions in future. In This Episode: [00:38] Leslie Hensell of Riverbend Consulting in the show. [01:06] Leslie talks about The Surge summit event. [04:35] The biggest challenges and solutions to those challenges sellers had in Q1 and Q2 of 2022. [08:00] What should you do when you get your account closed? [13:00] Appeals and reinstatement. [15:15] Why are legacy accounts not easy to reinstate? [17:40] Motivation behind. [23:30] Amazon mass suspensions. [29:20] Challenges sellers might face in the 2nd half of 2022. [32:35] Things to improve to avoid suspensions. Guest Links and References: Website: https://riverbendconsulting.com/ LinkedIn: https://www.linkedin.com/in/lesleyhensell/ The Surge Summit: https://www.thesurgesummit.com/ Code: LHVIP for discount Book References: Deep Work by Cal Newport A World Without Email by Cal Newport Cal Newport Blog Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Just like in any other industries, Data visualization is important in Amazon business as it can benefit from data collection and analysis. Collection of data is always a big and important part of the equation. In this episode, Larry Lathrop will have us informed with the correct data we need to do data visualization. With a goal of making it easier to identify patterns and trends of our business, data visualization comes handy but are we getting the correct data we need? Get Larry's advice and tips, in this data fuelled episode. In This Episode: [01:10] Larry Lathrop on the show. [04:35] What is Data Visualization? [05:11] Type of data we need for this? [08:36] Top 3 mistakes newbies make about data visualization. [12:28] Making sure we have clear data provided. [15:00] Starting & implementing. [19:25] Tools for KPI. Guest Links and References: LinkedIn: https://www.linkedin.com/in/larry-lathrop/ Website: https://owllytics.com/ Freebie: https://bit.ly/WizComFreebie Book References: Between the Spreadsheets by Susan Walsh The Big Picture by Steve Wexler Storytelling your Date by Cole Nussbaumer Knaflic Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Back for the second time on the show, Will Perry and just like his first time, this episode is nothing but juicy content that will have you think and test. A little walk through of the process of running Facebook ads like TV is going to be in and you might wanna note them so stay tuned and get the dibs in this episode. Will is also offering a discount on courses provided on the link below. In This Episode: [00:43] Will Perry on the show for the second time. [02:20] Running Facebook ads like TV means. [04:10] Where will somebody start implementing this? [05:50] Message driven targeting. [11:00] Text only ads. [11:45] Content [22:00] Broad marketing through categorizing. Guest Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://elitemediabuyers.com/ Courses: https://www.elitemediabuyersacademy.com/wizard-79437079 CODE: WIZARD Book References: Great Leads by Michael Masterson & John Forde Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Running a business is not a walk in the park. So is partnership. Forming a business partnership is exciting but there are so many things to consider before getting into it. Here's an episode with Dima Kubrak in which he talks about partnership from scratch to selling the business and some tips on giving you the idea if you are getting the right partner and whether you are ready for it. In This Episode: [00:45] Welcoming Dima Kubrak on the show. [02:45] Dima's entrepreneur journey and his advice. [12:10] Being careful who to get as a partner. [13:29] What to look for in a partner? [16:52] Right and wrong reasons to go on partnership. [20:58] Difference between having your spouse as a business partner vs not. [25:00] Structuring partnership shares. [35:15] Expectations vs. performance. [37:10] Things you can implement right away in terms of partnership. Guest Links and References: LinkedIn: https://www.linkedin.com/in/dima-kubrak-72250563/ WEBSITE: https://sellerise.com/ Facebook: https://www.facebook.com/dima.kubrak.33 Book References: Atomic Habits by James Clear Who by Geoff Smart Traction by Gino Wickman Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

To our avid listeners, we just hit our 200th episode milestone and we are humbly grateful for it and we hope to share the next 200 more with you. And because it's a special, me and Noemi will have you take a peek behind the curtains of podcasting. Because we owe it to you, we loved for you to see not only the hard work behind each episode but also the love poured into it. Sit back, relax and enjoy this fun episode as we deliver the pros, cons, the wins and the takeaways of podcasting. In This Episode: [01:04] 200th episode milestone special. [02:55] Pros of podcasting. [08:22] Building authority through podcasts. [09:50] If you build it, they will not come. [13:50] Solo or guest episode, which one do we prefer more? [16:24] Expectations and realities of podcasting. [21:00] Wins of podcasting. [27:50] Learning opportunities. [38:00] Hard Work behind podcasting. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

There's always a back story behind someone's chosen passion. In Carlos' case, it has something to do with a phone call with Fidel Castro. Find out this intriguing story and how it has impacted Carlos' content creation going viral and the rest is history. In this episode, we are also lucky enough to be given a framework walk through on how you would execute a viral contest if you are a newbie in the matter. So listen in and be informed. In This Episode: [01:05] Welcoming Carlos Vasquez, founder of Miami Marketer. [01:30] Fidel Castro story that somewhat had an influence in his viral content journey. [10:01] Viral contest according to Carlos. [11:20] Starting a viral contest. [185:52] How to implement this strategy? [22:35] Obvious newbie mistakes with their email lists. [26:35] What are the things that need to start a contest? [29:48] Email list software recommended. [31:15] Committed budget for starters. [35:40] Things you must execute right away. (video walk through link below) Framework Walk through Video: https://www.loom.com/share/81145a7b26614dab9aa9cf56573a93f6 Guest Links and References: Website: http://miamimarketer.com Instagram: https://www.instagram.com/miamimarketer/ LinkedIn: https://www.linkedin.com/company/miami-marketer/ Book References: Rich Dad Poor Dad by Robert Kiyosaki Cash flow Quadrant by Robert Kiyosaki Profit First by Mike Michalowicz Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, our guest Shaun Brandt of oddit.co simplified for us the 3 important elements you should have in your website homepage with regard to effective branding. This and more of the customer journey, all in! In This Episode: [00:28] Welcoming Shaun Brandt on the show, the founder of oddit.co. [02:52] Customer journey and removing friction background of Shaun. [10:39] UX audit and customer journey explained. [23:30] What is oddit.co? [27:23] Top 3 points of friction on a website homepage. [30:15] Necessary CTA [32:30] Using a copywriter and what to focus on. [33:35] Trust [36:15] Simplifying your customer journey. Guest Links and References: Website: https://oddit.co/ Twitter: https://twitter.com/itsoddit LinkedIn: https://www.linkedin.com/in/shaunbrandt/ Book Reference: The Multidisciplinary Approach to Thinking by Peter Coffman (notion essay) Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

It takes a lot of research and data about your target audience and competitors but it all boils down to great branding for it to be successful. Branding is more than just the name, logo and the packaging. It must involve psychology and emotions. Everything you need to know about branding is shared in a no holds barred episode with Marknology Founder, Andrew Morgans. Listen and get nuggets of information and advice. In This Episode: [00:35] Welcoming Andrew Morgans on the show. [02:00] Why branding? [03:50] Standing out. [08:20] Branding according to Andrew. [09:40] Consistency.[10:56] Important KPIs. [15:00] Branding through emotions. [29:06] Authenticity. [34:21] Things to implement. [42:5] Stories for a brand. Guest Links and References: Website: https://www.marknology.com/ LinkedIn: https://www.linkedin.com/in/amorgans/ Instagram: https://www.instagram.com/andrewmorgans/ Book References: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Tribe by Sebastian Junger Andrew Huberman's Podcast Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

While wholesaling is not everyone's cup of tea, our guest Stefano Gasperini here is going to convince us why you should consider wholesaling PL brands for profit other than just PL. Tons of tricks he's sharing with us including collaborations with PL brands for more profitable bundling sales. In This Episode: [00:28] Welcoming Stefano Gasperini on the show. [03:26] Selling background. [09:20] Sources in Venezuela. [09:45] Wholesaling on Amazon. [11:50] Starting Capital. [14:20] Biggest setback in wholesaling. [17:40] PL bundling. [28:00] Why not do wholesale instead of PL only? Guest Links and References: LinkedIn: https://www.linkedin.com/in/stefano-gasperini-08a960135/ Book Reference: The Go Giver by Bob Burg and John David Mann Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today's topic is books. Most specifically, top 3 favorite books of our previous guests from the show. A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. Listen in as our guests share their favorite books and why you should read them too. In This Episode: [00:20] Aleksej Leal [03:40] Amy Wees [04:23] Alina Vlaic [05:11] Kitty Lai [07:09] Rachel Ollen [07:25] Paul Wilson [08:28] Destaney Wishon [09:17] Kristin Ostander [10:54] Elizabeth Greene [12:24] Tom Breeze [13:35] Shash Singh [13:51] Paul Baron [15:04] Norman Farrar [16:03] Michael Galvin [17:50] Alina Vlaic [18:28] Adam Heist [20:28] Michael Erikson Facchin [21:37] Ramon Gonzales [22:30] Gabriel Caceros Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This episode has a ton of value you shouldn't miss. Our guests, Shawn and Seth of Post Purchase Pro and author of the book The Private Label Millionaires Secret dropped all the white hat tips and tricks for growing your email list for Amazon. That's right! Email marketing isn't dead! Find out how they maximized every aspects of email listings for a more successful external traffic. In This Episode: [00:38] Welcoming Shawn and Seth of Post Purchase Pro in the show. [02:49] Email marketing passion. [08:45] Post purchase marketing [15:00] Starting Amazon. [19:45] Identifying star products. [26:15] Selling business and starting new. [28:20] Giving an offer buyers cant' resist. [34:15] External Traffic. [36:35] What is Post Purchase Pro? [41:00] Audience alliance. Guests Links and References: WEBSITE: https://www.postpurchasepro.com/enroll Podcast: https://www.postpurchasepodcast.com/ Book References: 100M$ Offers by Alex Hormozi The Private Label Millionaires Secret By Seth Stevens and Shawn Hart Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This episode is a joint episode with my co host Carlos Alvarez and we are happy to share our Amazon journey to everyone. We specifically talked about our Q1 experiences and what we expect and would do on Q2. Please tune in. In This Episode: [01:28] Topic is sum-up of Q1. [03:00] Calos' sum-up of Q1 including extending to Tampa and exiting brands. [05:00] Noemi's sum-up includes opening an agency. [08:57] Things that were expected to happen but did not and things that happened over Q1. [18:30] Things I learned [21:20] Why Iam not going for the liquid in a bottle brand anymore. [23:20] Next things to pursue in Q2. [27:10] Loving the process. [29:00] Goals for Q2. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, I had the honor to have a friend, Amazon and business expert, Marianna Ravitz. Marianna here gives us the opportunity to glimpse into what it's like to manufacture your own brand. Find out if it's hard work or an easy path to take. In This Episode: [00:39] Welcoming Marianna Ravitz on the show. [05:00] Marianna's businesses. [08:30] How it's like to have supplements as niche? [15:30] Working with business partners. [17:30] Customer service area of manufacturing. [18:38] How is investment like starting a factory? [26:38] Which is easier, PL or manufacturing? [28:30] Welcome to visit and tour the factory. Guest Links and References: Phone Number: 4694162661 LinkedIN: https://www.linkedin.com/in/marianna-ravitz-4a2a8b14/ Book References: Talent is Overrated by Geoff Colvin Rich Dad Poor Dad by Robert Kiyosaki From the Trash Man to the Cash Man by Myron Golden Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

How to make your Amazon brand or products stand out among 10 million sellers in Amazon? Get all the latest dibs on ranking and SEO, only from the Amazon Man himself, Mark Casey. Mark shares nuggets after nuggets and tips after tips on the best ways to rank and that includes the science behind all the marketing hot and what not. It's the greatest 30 minutes episode you would not wanna miss. In This Episode: [00:49] Welcoming Mark casey on the show. [01:20] Why this topic? [02:20] The things that works best for ranking. [03:18] Things that changed and most important things to remember. [04:05] People mostly struggle with in terms of ranking. [05:55] The important KPIs [08:35] The importance of description. [09:48] Auditing. [10:20] Infographics. [14:25] Importance of copy and normal rule of thumb for it. [18:35] Top 3 mistakes sellers make when it comes to search volume. Guest Links and References: LinkedIN: https://www.linkedin.com/in/markcaseyseo/ Website: https://www.thehouseofamz.com/ Book References: Never Split the Difference by Chris Voss $100M Offers by Alex Hormozi Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

You've built your business successfully, what's next? There is more to the difference between building a business and building a company aside from just being a legal entity. Are you comfortable taking a month off from your business and running smoothly without you? Do you have an impact on society by helping others? Do you pay yourself a comfortable salary but you are more focused on equity? If the answer is yes in all three, you are definitely building/built a company. Find out more in this episode with Dillon Carter. In This Episode: [00:35] Dillon Carter on the show. [02:27] Dillon Carter's selling journey. [11:25] User acquisition strategy. [19:27] Difference between building a business and building a company. [25:00] Modeling ideas [31:14] Dillon's biggest influence. [35:50] Understanding your role. [37:30] Letting go of unnecessary roles. Guest Links and References: Website: http://www.vendrive.com LinkedIN: https://www.linkedin.com/in/dillon-carter/ Book References: Principles by Ray Dalio Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

You don't need a business background to serve and help people. That is what it has been for Michael, the founder of Cartology. Helping sellers have freedom to live their lives with the agency's passion to serve people. Learn what serving meant and look like through an agency's point of view. In This Episode: [00:32] Welcoming Michael Maher on the show. [00:45] Ecom seller to agency owner. What is the importance in talking about this? [01:24] Who is and what does Michael Maher do? [15:05] Shifting from selling to helping people. [20:00] Starting with remote team. [23:45] Bridging the gap between selling and serving people. [27:50] Working your worth. [30:30] Know the agency's goal and niche. [40:40] Building your resume. [42:00] Valuing relationships. Guest Links and References: Website: https://www.thinkcartology.com/ LinkedIn: https://www.linkedin.com/in/immichaelmaher/ Email: [email protected] Podcast: https://www.thelongergame.com/ Book References: My Utmost Highest Devotional by Oswald Chambers A Conflict of Visions by Thomas Sowell Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

I guarantee you, this episode will blow your mind as it does mine. Testing your TikTok and Facebook ads creatives like an Elite Media Buyer is an episode you must not miss. Will Perry has tons of tips you thought you knew but did not. Level up your testing skills in 4 steps shared in this episode. In This Episode: [01:11] Will Perry on the show. [02:00] The goal of this episode. [03:00] Who is Will Perry? [13:21] Hiring a copywriter. [15:57] Where to get the best copywriters? [18:00] Importance of training. [20:08] What are Elite media buyers? [24:05] How to test your TikTok and FB ads creatives? [26:35] Ad variable isolation m method- tips and walkthrough [34:37] What does Will Perry's agency do? [38:25] First thing to do when engaging Reason Agency. Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://www.reasonagency.co/ Book References: Daring Greatly by Brene Brown Zen and Art of Happiness by Chris Prentiss Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Owning a business and killing it definitely needs you to be skilled at it. But what if you aren't business skilled or you lack credentials? Can you still nail a business? Can you nail a PPC? There's probably skills or things that you are good at that will be useful in your PPC, right? Here's an episode where I co-hosted with Michael Erickson Facchin of PPC Den where we discussed non-PPC skills that help our PPC. How going to the gym and love for music helped Michael with his PPC? As skeptic as it sounds, these non-PPC skills and personal hobbies are actually skills you already possess and you don't need to acquire but you gotta know how to use and when to use them. Listen in. it's a fun show you shouldn't miss. In This Episode: [00:28] PPC Den Podcast I co-hosted with Michael Ericksson Facchin. [04:05] Me launching Scale Wave agency. [07:35] Non-PPC skills that help our PPC. Going to the gym is one. [10:45] Being structured or having a schedule. [12:45] Being a teacher. [16:45] Being a learner [19:10] Systemization. [20:10] Planning ahead and risk management. [26:05] Being an attorney. [29:10] Relationships. [30:40] Love for music. [35:25] Systems instead of goals. Links and References: WEBSITE: https://scalewave.io/ Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This is another solo episode and an episode I'm excited about to share an awesome opportunity to attend a private event at product licensing trade show in Vegas. I'm also sharing dibs on Paul Miller's presentation on Product Licensing for FREE and dibs on an invite-only event opportunity happening in Vegas plus a lot of bonus. This is a one of a kind opportunity to differentiate a product from another by product licensing that I don't want you to miss. In This Episode: [00:45] Potentially enhance the way you approach Private Label. [03:50] Paul Miller [05:00] Product Licensing [08:20] Invite only private events at the Vegas licensing trade show. [09:50] Message your interest. [11:40] Learn licensing for 50% off [13:55] 2 free event groupcalls with Paul [14:40] 30 minute Free post event consulting with Paul. [16:25] Why AmI going to this event? [22:00] Why I want you to attend this event. Links and References: SMS: 3059021283 Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

As promised, here's the 2nd part and continuation of our episode with Izabella Ritz where we tackle Product Research for Amazon FBA in 2022. This episode is nuggets after nuggets that you would not want to miss a second of. Izabella drops pro tips for us all whether you are a newbie or not. So listen in and ready your pens and notepads. In This Episode: [00:20] 2nd Part with Izabella Ritz [00:40] Next step is branding [02:30] The variations [05:50] testing [09:00] Prioritizing listings [10:10] Scaling and PPC [11:00] Registry and Amazon Transparency [13:15] PPC Aggresiveness [17:20] External traffic. [21:20] When to get your money back? Guest Links and References: WEBSITE: https://www.ritzarm.com/ LinkedIN: https://www.linkedin.com/in/izabellaritz Instagram: https://www.instagram.com/armagency/ Book References: Louise Hay Books Sigmund Freud's The three Contributions Theory Jonathan Livingston's Seagull Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

According to Steve Jobs, People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. Today is a solo and short episode. It'll be just you and me and I'm sharing you 3 opportunities iam saying NO to so I can say yes to my brand's success. Learn the importance of successfully saying no to a lot of things to focus on more important things. Not every opportunity can lead you to success, some are actually plain distractions. In This Episode: [00:25] Solo Episode [01:40] Shiny object syndrome [06:10] Meaning and what it could cause you. [09:05] FOMO [10:49] Saying No to bitcoins, NFTs and Metaverse. [11:45] Picking carefully and successfully saying NO to a dozen of things. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Doing product research right with Izabella Ritz. She gave the most straightforward yet extensive tips and tricks to a successful product research every seller shouldn't miss. And because not every product you launch succeeds, she tells us when to stop selling that product and start over a new one using the latest resources and validating data. All you need to do now is sit back, relax and enjoy the show. In This Episode: [01:10] About Izabella [06:10] Learning from teaching. [10:54] Selecting the product based on what people are searching for. [15:00] trending product or search volume. [19:20] Thinking and digging deeper. [20:15] Having high ranking keywords. [20:50] Semantic core. [24:45] Customization of products. [29:15] Freedom is. [32:39] Top 3 mistakes newbie sellers are making when searching for new products. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is a solo episode and I'm sharing with you the importance of getting your own premium domain name. Other than building your reputation through the domain, I'm sharing my own thoughts about how worth it to invest in it. As Amazon evolves and the need to have external assets, sites, and its importance increases, the importance of having a premium domain in my opinion is going to significantly go up. In This Episode: [02:05] What is a Content Authority Site? [03:40] Your brand name [07:40] What is a domain? [08:33] Benefits of having a premium domain name. [09:13] Brand recognition. [09:58] Authority and credibility. [10:37] Getting a premium domain saves you tons of money. [13:00] Less money on ads [13:50] SEO rights. [15:02] Influencers cutting through the noise. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A goal properly set is halfway reached, but goals can only be reached through a vehicle of a plan. In this episode, we dive deep into effective planning for success. Before you can achieve anything in life, you have to know what you want, decide what's important , set goals and plan to achieve it. All these are part of effective planning including your daily schedule and delegating chores to other people. Listen in and learn from the planning expert, Amy Weese. In This Episode: [00:28] Today's topic [01:40] Amy's background on planning. [06:25] Difference in goal setting and planning. [08:40] Big 3 goals. [15:00] Your schedule depends on your lifestyle. [20:00] Tracking the duty and who is in charge. [28:15] Being in the moment. [38:38] Measures of performance. Guest Links and References: FB Group: Amazing at home https://www.facebook.com/amazingathome/ WEBSITE: https://www.amazingathome.com/ Book References: The Inner Work by Andrew Macheleti E-myth Revisited by Michael Gerber Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Learn the basics of content-first approach from Mike Jackness. In this episode, he shares in a no holds barred talk a walkthrough of his latest soon-to- aunch project that is content-first approached. Listen in and decide for yourself if this approach is right for you and would probably help you have more efficient direction for your new PL. In This Episode: [00:25] Welcoming Mike Jackness on the show. [05:20] The QR code [09:05] What does Content First Approach mean? [13:10] Timeline you should be looking at before getting the result. [21:30] Buying a domain for 80K, is it worth it? [29:00] Why needing.com [31:00] Market for domain names. [34:40] Additional content. [41:49] Choosing the type of content. Guest Links and References: Ecomcrew Podcast: https://www.ecomcrew.com/category/ecom-crew-podcast/ Ecomcrew Secret Sauce : https://my.ecomcrew.com/secret-sauce-bundle Book References: Traction by Gino Wickman Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This episode is a must listen to episode you wouldn't want to miss. Adam Heist will be sharing his 8 Frameworks to successfully launch a brand on Amazon FBA this 2022 that is as good as your guide to launching. We will dive deeper into which area of the business you should pay more attention to. So buckle up and enjoy the show. In This Episode: [00:55] Welcoming Adam Heist on the show. [03:20] 8 Frameworks and how Adam came up with it. [08:46] Start with the customer first. [11:45] Find something that you are to align with your budget [14:10] Understanding the competitiveness of your products. Creating a hyper-compelling offer for your customer. [15:10] 2 data points of competitiveness. [21:00] What can make you stand out in the market. [21:45] 3d modeling to scale world class creativity. [26:25] Building up a pre-launch list. [31:10] vyper.io landing page [33:29] Applying 6 points keywords [36:50] Deploy a variety of traffics. [40:05] Optimize working capital and cash. Guest Links and References: YouTube: https://www.youtube.com/c/AdamHeist Book References: The $100M Offer by Alex Hormozi Launch by Jeff Walker The Business Playbook by Chris Ronzio Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is a solo episode, just you and me sharing my thoughts and experiences about engaging influencers to support and advertise your brand. Some recent validations I've had surrounding how to get the attention of Influencers and increase the likelihood that they will want to work with you. Working with Influencers can put your products on top of page 1. It is extraordinarily powerful if you work with the right influencers. In This Episode: [00:20] Solo episode [02:10] How valuable working with Influencers is. [04:25] Understanding their audience. [06:37] Being clear with what you are looking for. [10:10] Being respectful of their time. [11:13] Understand the etiquette of the channel you are looking for. [18:10] Respect Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

If you are a Private Label seller, Trademark is the most important thing you need to secure for your very own protection. This episode is solely dedicated to everything about Trademark, its importance, the process, and everything you need to know. Trademarks will help you protect your brand, your customers and your business. Rich Goldstein of Goldstein Patent Law will walk us through the process of trademark and why you shouldn't do it on your own. In This Episode: [01:05] Welcoming Rich Goldstein in the show. [01:48] Patent vs. Trademark vs. Copyright [03:43] Which is most important between the three and which one you need first? [05:40] Two different types of patent. [07:50] Few things to know about trademarks. [15:45] Can you trademark a broad brand name? [18:40] The danger of losing your trademark. [20:20] Benefits of having a trademark. [23:25] The process. [26:20] Newbie mistakes on trademarking. Guest Links and References: WEBSITE: https://goldsteinpatentlaw.com/ Podcast: https://podcasts.apple.com/us/podcast/innovations-and-breakthroughs/id1495114921 Book References: The Road Less Stupid by Keith Cunningham The Sales Acceleration Formula by Mark Roberge The Four Agreements by Don Miguel Ruiz Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Trigger Warning Issued: This topic can raise eyebrows and trigger a debate to those who've been there and done that. I'm sharing my pre-pandemic, post-pandemic and latest nawer to the question ' How much money do you need to start an Amazon business?' I'm also sharing some fixed cost for the products based on my very own unbiased experience. My goal and hopes in sharing this is to help you shape your approach towards Private Label and cut through the noise in social media and outdated advice but does not give you your best chance to succeed. In This Episode: [00:26] My latest take on starting a 3k PL. [05:40] How much money do you need to start an Amazon business? [06:42] My goal in sharing my newest PL. [07:47] The greatest truth about succeeding in PL is to not quit your day job. [10:10] Trademark @ 750 [10:40] Barcode @ $250 [10:50] Product images @ $1000 [12:30] Copy @ $250 [13:00] Shipping and PPC cost [15:59] Is 3k workable? How? [16:30] Creating a content first approach. Book References: Content Inc by Joe Pulizzi Inbound Marketing by Brian Halligan They Ask You Answer by Marcus Sheridan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today in this episode, we are going back to basics. This topic is the make or breaker of any business, networking. Because no man is an island. In here we also learn that networking is collectively learning, you learn the more you communicate. So, it's all beneficial. Aside from getting into the essentials and importance of networking, we tackle the very etiquette of it regardless of your level of introvertness or extrovertness because networking is the beginning of trust and long term relationship. So without further ado, let's hear it from Tim Jordan. In This Episode: [00:59] Welcoming Tim Jordan on the show. [01:52] What is networking? [05:02] What is not networking? [06:58] Tip: Help [10:30] Taking initiative. [11:30] Mistakes newbies make with regard to communication and networking. [14:55] Ti,'s personal mistake: putting people on a pedestal. [20:30] How to be polite yet professional? [23:00] Investing in masterminds. [27:23] Valuing yourself in the industry. Guest Links and References: FB: privatelabellegion LinkedIN: https://www.linkedin.com/in/timbo-jordan Podcast: https://www.ampmpodcast.com/ Book References: The House That Jack Ma Built by Duncan Clark Rocket Fuel by Gino Wickman and Marc Winters Built to Sell by John Warrillow Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

I'm so stoked to be having Today on the show, a guy whose presentation was a mega hit during our recent Online Sellers Cruise. A very experienced young man, CEO of Brain Power Agency, Camillo Parra. You wouldn't want to miss a second of this episode cos every word is a golden nugget. Without further ado, 9Ps of Profitability for Increasing Profit. In This Episode: [00:28] Welcoming Camillo Parra, CEO of Brain Power. [04:15] Who is Camillo Parra? [13:28] Growing without making Facebook the primary ad source. [21:00] #1P- Product Marketing Fit: Not What you want to sell but what people want to buy. [28:05] #2P- Predictable Retention [32:50] BOSA- Buying Order Spectrum Analysis [34:16] Powerful Offers [40:40] Positive Experiences [45:35] Promotional Content [49:28] Pleasant Infrastructure [52:29] Pristine Branding : Visual Presentation of your brand [53:56] Persuasive Copy [27:00] Profitable Traffic: Quality and quantity of traffic you produce everyday. Guest Links and References: WEBSITE: https://www.brainpower.agency/ LinkedIN: https://www.linkedin.com/in/camiloparradigital Book Reference: Creativity, Inc. by Ed Catmul Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

It's a pleasure to have our guest, Liran Hirshkorn walk us through the ins and outs of Amazon Product Opportunity Explorer. POE is a tool that serves and helps sellers analyze their products by data insights it gathers. Liran also shows us through video presentations the demands for new product ideas and niche opportunities. Other than POE, we dive deep into evaluating brand market click share. So, be informed! Tune in cause you wouldn't wanna miss a sec of informative nuggets. In This Episode: [00:23] Welcoming Liran Hirshkorn of Incrementum Digital [01:23] What is Market Click Share? [02:35] Where to access product opportunities explorer? [04:10] Walkthrough (video) on how to use and navigate the OE. [06:25] Search volume for a certain duration. [10:45] How much of a particular search term is important? [13:58] Validating your products. [18:10] Category niche, discovering niche opportunity. [20:04] Why and when to use broad keywords? [32:00] How to increase market share? Guest Link and References: WEBSITE: https://incrementumdigital.com/ LINKEDIN: https://www.linkedin.com/in/liranhirschkorn/ YOUTUBE: https://www.youtube.com/channel/ Book Reference: Think and Grow Rich by Napoleon Hill Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is a solo episode and another opportunity to share some personal preferences that helped me and I know would be beneficial for you too. Today's topic is the monthly bill for my software purchases, staying lean in marketing stocks software and my current favorite software, Datadive. If that all-Caps in the title doesn't say enough how much I recommend and love it, I don't what does. The inspiration for this episode is from my recent struggle on hunting for the best insurance plan for my family. Sounds interesting? Listen in! In This Episode: [00:25] Today's topic. [02:09] The inspiration for this episode. [03:30] Cut mindset. [05:26] Creating new income for new purchases. [08:10] Cute more than $3000 of software purchases. [09:08] Track your softwares. The Truebill app. [10:10] Assign software role for the company. [12:06] Compare features [13:06] Data Dive. [13:38] Why Data Dive? [14:38] Optimizing listings with Datadive. [15:05] PPC with Datadive. Book Reference: Civilized to Death; The Price of Progress by Christopher Ryan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today, I'm riding solo and more than grateful for the chance to share my thoughts to all of you, listeners. Do listen in as I share some tips and golden nuggets from my self-discovered journey as an entrepreneur. If you are someone struggling to find enough time to get anything done and constantly spinning your wheels trying to do too many things at once, this episode is for you. It's time to discover your own strength to be a more productive and efficient you. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is a solo episode and I'm very much thrilled that I'm sharing my 2 current favorite podcasts that I'd say inspires my new PL. One of which caused me to revisit the strength of having a strong off-Amazon presence and the other one is a must-listen to for all PL sellers. I'd also like to take this opportunity to thank you all, our listeners for sticking with us, me and Noemi. Your feedback inspires us. Keep them coming! In This Episode: [00:18] Solo episode to share my 2 favorite podcasts. [02:30] Inspiration of this episode. [03:30] Shopify masters podcasts [06:30] Sharing your PL journey to others. [10:40] My new PL Iam planning to share with you the progress soon. [13:13] Ecom Crew podcast [14:25] Episode 433: Unraveling Our New Business Together. Podcast Link: https://www.ecomcrew.com/e433-our-new-business/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today, it's just you and me and I humbly and excitedly share with you, based on experience how a highly optimized listing can help you in your conversion. I have recently made changes or revisions to my listings and I have seen 20% increase in sales. So, I dedicate this episode solely on the tips and tricks made that helped me gain and convert. This episode is also to help you see the need to pay attention to your listing and optimize them . In This Episode: [02:18] What is Amazon listing? [04:10] Why should you pay attention to your listing? [04:38] Branding [06:00] Keywords [09:00] Is your listing highly optimized? [10:20] Revising your listing. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This episode happened to be a Valentines Day and there's no better guests to have but a power couple that defies all odds and hardships before stumbling into Amazon and made it. Listen in as Danan and Jade share how being broke brought them into selling and later on became successful Amazon sellers. Can you start an Amazon with little to no capital? Danan and Jade did 10 years ago. Tune in to find out how. In This Episode: [00:30] Welcoming the power couple, Danan and Jade on the show. [01:10] Wizards of Ecom at Tampa [06:04] How it all started. [19:50] Refusing help while recuperating. [21:30] Dana lost his job. [29:30] Selling at Ebay and figuring out that the photos in your posting matters. [33:10] 1st things sold on Amazon. [34:40] $149 as starting money. [43:50] Amazon shut 3 accounts. Guest Links and References: WEBSITE: https://managebystats.com/ Book References: Clive Cussler Books Jurassic Park by Michael Crichton Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This isn't a beginner's guide to PL but we'll hear what starting your PL in 2022 looks like from a newbie and advice from a newbie's perspective. Let's hear it from Manoj who bravely pursues his Amazon goals despite the changes and challenges we are in and inspiring us this Q1. In This Episode: [00:27] Welcoming Manoj on the show. [01:00] How Manoj decided to start his PL with financial background [04:20] Things you should know when starting your PL. [08:07] Things that are more harder than you thought it would be when starting PL. [12:50] Current status of Manoj's PL. [18:35] What did Manoj learn from the process? [26:40] Lessons and advice from manoj. Guest Links and References: Facebook: https://www.facebook.com/imoffline0 Linkedin: https://www.linkedin.com/in/manoj-harpalani-63084927 Book References: The Power of Your Subconscious Mind by Joseph Murphy Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

It's just you and me cos I'm riding solo on Today's show as I excitedly share with you my learning these past months as pertains to Ecom business and how it is going to shake the future of Wizards of Ecom. Today's topic is about Practical vs. Theory and working public. Tune in as I share some new things and possible changes in WOE. In This Episode: [01:45] What inspired this episode's topic? [03:50] Practical VSvs. Theory. [09:20] Ways you may practice practical knowledge. [14:50] Working in public. [18:54] Pros and Cons of working in public. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn't think of anyone else to do discuss this best but the Destaney Wishon of Better AMS. A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode. In This Episode: [00:30] Welcoming Destaney of Better AMS once again in the show. [01:35] Why the topic of strategic segmentation and how important it is. [02:40] Controlling budget for ad groups. [06:35] What is strategic segmentation according to Destaney? [09:28] When should the strategy be applied? [10:00] Testing the keywords. [14:34] Common mistakes done while applying segmentation. [18:00] Understanding your bids optimization. [23:43] Implementing. [28:00] Focusing on bid management. Guest Links and References: LInkedIN: https://www.linkedin.com/in/destaney-wishon WEBSITE: https://betterams.com/author/destaneyw/ YOUTUBE: https://www.youtube.com/c/betterams Book References: How To Win Friends and Influence People by Dale Carnegie Harry Potter Series by JK Rowling Shoe Dog by Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Since the pandemic, we have not seen a slight positive change in the state of manufacturing from China. Most of us have had this dilemma of delayed shipment and higher shipment costs. The question is, do we have an alternative? Because if the answer is no, then this episode might give you the slight dibs of what is coming in for China manufacturing this coming week. In this episode, we tackled what could be the cost of shipping like this year and things you should understand and do to ease the logistic dilemma in China. In This Episode: [00:40] Welcoming 2nd time on the show, Burak of Forceget [02:30] How Burak ended up in China working for logistics. [06:30] China then and now from a logistics point of view. [20:42] 3 things businesses should consider doing to ease China's logistic dilemma. [22:40] Choosing the right border. Guest Links and References: WEBSITE: https://forceget.com/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Though exiting a business is not something a business owner thinks about on its launch, it should always be considered no matter how dear and precious they are and in this episode you are learning why. Also in this episode we are rather leaning to exiting gracefully by engaging the right people. Selling your brand might also turn out to be your best business financial decision, find out how. So join me as we embrace exiting with mindset that you are rather gaining than losing. In This Episode: [00:31] Welcoming Greg Elfrink to the show. [01:35] What do Greg and Empire Flippers do? [02:52] Difference between aggregator and broker. [05:44] Metrics or potential businesses. [07:32] Top 3 mistakes newbie sellers make when engaging the company or other brokers. [13:24] How do you make sure buyers are interested in the businesses being sold? [24:20] Red flags on businesses Empire Flippers don't take in. [34:25] External Amazon marketing. Guest Links and References: WEBSITE: https://empireflippers.com/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/gregthewriter Book References: Blood Meridian by Cormac McCarthy Prince of Nothing by R. Scott Bakker The Believing Brain by Michael Shermer Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

With TikTok being the fastest growing and most-used social media app, a lot of Influencers, creators and even sellers had been using the platform during the past year. Today, we discussed how to be a TikTok influencer with an influencer herself, Gracey Ryback who turned her passion in sharing good deals to a profitable niche on TikTok. I had the honor to understand from her how to grow a Tiktok account and what it is like to work with brands and sellers to feature a product over a TikTok video. If you are a seller or brand looking to promote or try a campaign over Tiktok, this is your opportunity. Listen in and get more details. In This Episode: [00:34] Welcoming Gracey Ryback on the show. [04:59] When and how did Gracey start as an Influencer? [10:55] Training that taught Gracey on sales and confidence in speaking. [15:00[ How sharing Amazon codes got Gracey's account compromised by Amazon? [19:18] What Gracey is looking for a product to feature on her channels? [21:25] Price points of products she features. [27:35] What does working with Gracey look like? [29:00] paid partnership [32:09] Channel's biggest plans for 2022 [24:45] Knowing both sides of the industry. Guest Links and References: Email: [email protected] TikTok: https://www.tiktok.com/@dealcheats Book References: You are a Badass by Jen Sincero The Big Leap by Gay Hendricks Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today is a solo episode and is something near and dear to my heart as I am an instagrammer myself before actually starting my Amazon journey. That said, I have quite the background and I'm gladly sharing with you how Influencer marketing via Instagram works. If there is one platform that you'll find easy to market your products, it's Instagram. I'm gonna share with you tips on how to stress-free influencer marketing. to get So sit back, relax and tune in! In This Episode: [00:28] Influencer marketing via Instagram with me Noemi [00:50] Why Instagram? [02:10] Knowing exactly who you want to work with. [02:30] Active Instagrammer. [03:10] Delivers quality pictures. [04:15] Building structured DM sequence. [06:00] Making sure you have a clear direction. [07:58] Who to approach? [08:50] Showing your interest. [11:40] How to reach out? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode, we are going to talk about something brands shouldn't ignore and should prioritize if they want a more profitable business and that is DSP and external traffic. Let's hear it from digital marketing expert, Vitali of Profit Whales why DSP and external traffic should one of your priorities and how it is one of the most fundamental ways of maintaining a strong position within Amazon and building your profits. In This Episode: [00:31] Welcoming Vitali, CEO of Profit Whales on the show. [04:07] How Vitali started in digital marketing? [09:00] What is Amazon DSP and how to use it [16:40] Targeting audiences from different platforms. [21:10] Creating promo ads. [22:15] Product category and price points with DSP. [31:05] Risk sellers do ignoring DSP or external traffic. Guest Links and References: WEBSITE: https://profitwhales.com/ YOUTUBE: https://www.youtube.com/channel/ Book Reference: An Actor Prepares by Constantin Stanislavski Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

The importance of finding your authentic voice is as important as a compass that leads you to a successful you. Let's learn about this in this episode as our guest Sou Bounlatay shares with us how to find your authentic voice and use it to become the better version of yourself. Sou also shares her inspirational story that brought her in this coaching journey. So listen in and be inspired to find your authentic voice. In This Episode: [00:27] Welcoming Sou Bounlatay in the show. [00:41] Sou sharing how we met and how her experience may inspire you. [03:20] Sou sharing her story and how she became who she is. [06:12] What is authentic voice and how do you find it? [12:30] knowing your whys. [13:58] Where do you start? [15:45] What is the usual reaction of people when this topic is brought up? [18:03] Top 3 newbie mistakes when starting and assessing themselves. [19:30] Discovering and using your talent. Guest Links and References: Email: [email protected] Phone Number: 4252243783 Book References: Jonathan Livingston Seagull by Richard Bach 4 Hour Workweek by Tim Ferriss Crucial Conversations by Paterson, McMillan, Genny and Switzler Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Following previous episodes where we've talked about the possibilities and options other than China manufacturing, is the viability of Mexico. In this episode, we are joined by Omer Dar to educate us how viable it is to consider Mexico as a manufacturing source for your next PL. As we experience difficulty moving our products from country to country these past years, we look for more options but other than proximity, communication and cost of production and logistics is a huge thing to consider making Mexico a competitive and comfortable place to manufacture. So without further intro, listen in! In This Episode: [00:31] Welcoming Omer Dar on the show, VP of Witrek. [01:50] Omer's goals and what defines him. [05:08] Why is Mexico a great manufacturing source? [11:38] How does Witrek help in the process? [16:00] Factory types Witrek have access to suggest to clients. [20:35] How price competitive is Mexico to China? [26:15] What does working with Witrek look like? [27:30] When do clients get charged? [33:45] Diversifying risk. [37:00] Misconceptions about Mexican products. Guest Links and References: Email: [email protected] LinkedIN: https://www.linkedin.com/in/omer-dar-70635321 WEBSITE: https://witrek.com/ Book References: Roots by Alex Haley 100 Years of Solitude by Gabriel Garcia Marquez Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Debt isn't always bad. Though most people would raise their eyebrows when they hear it and it's viewed as primarily bad, there are good debts that can actually help your business scale up and get higher ROI overtime. Let's get to know Sellers Funding, an all-in-one financial solution platform designed to help sellers grow and scale up their businesses. This episode is all about educating sellers how taking a loan looks like and understanding how to scale up their business with a good debt. So join me and get educated as I did and get the dibs on free tools Sellers Funding is offering. In This Episode: [00:30] Welcoming Alexandra, director of sales at Sellers Funding. [00:40] The purpose of this episode. [01:13] What should be checked before someone looks into funding. [02:35] Top 3 things to qualify a seller to be a top fit for seller funding. [06:50] Top mistakes sellers make when applying or working with Sellers Funding. [10:07] How does it look like to apply for funding? [13:00] How do they review which product is good for funding? [13:46] The common redflags of accounts that are most likely to get rejected. [14:48] The common funding types. Guest Links and References: Email: [email protected] Phone Number: 3322135477 App: sellersfundingapp.com Book References: 21 Laws of Leadership by John Maxwell Don Quixote by Miguel de Cervantes Night by Elie Wiesel Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

When a buyer isn't familiar with the product he's looking for, a recommendation sure helps him get decisive and that is what Amazon editorial recommendations is for. If it is beneficial to Amazon buyers, it definitely is to sellers. Now the question is how do you rank the editorials? That's right! Ranking is everything at Amazon. Find out more in this episode as we warm up 2022! In This Episode: [00:29] Eric Suddarth of Seller Rocket on the show. [01:50] What is Seller Rocket and What is Amazon Editorial? [05:25] Relationship with publishers. [06:40] Is this a blogger type of content? [11:14] Is this a paid placement? [13:10] Percentage of people actually read an article and what Seller Rocket does about it. [21:00] Organic ranking. [23:45] Keyword consulting. [29:10] How does it work to get ranked at google search? [34:00] What is the price range to work with Seller Rocket? Guest Links and References: WEBSITE: https://sellerrocket.io/ LINKEDIN: https://www.linkedin.com/in/ericsuddarth Book Reference: The Firm by John Grisham Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/