#165-How to Strategize your PPC Campaigns to get out the Best of your PPC Budget with Destaney Wishon
Wizards of Ecom · Carlos Alvarez
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Show Notes
Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn't think of anyone else to do discuss this best but the Destaney Wishon of Better AMS.
A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode.
In This Episode:
[00:30] Welcoming Destaney of Better AMS once again in the show.
[01:35] Why the topic of strategic segmentation and how important it is.
[02:40] Controlling budget for ad groups.
[06:35] What is strategic segmentation according to Destaney?
[09:28] When should the strategy be applied?
[10:00] Testing the keywords.
[14:34] Common mistakes done while applying segmentation.
[18:00] Understanding your bids optimization.
[23:43] Implementing.
[28:00] Focusing on bid management.
Guest Links and References:
LInkedIN: https://www.linkedin.com/in/destaney-wishon
WEBSITE: https://betterams.com/author/destaneyw/
YOUTUBE: https://www.youtube.com/c/betterams
Book References:
How To Win Friends and Influence People by Dale Carnegie
Harry Potter Series by JK Rowling
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/