
Wizards of Ecom
414 episodes — Page 7 of 9
#105-How To Use Nano Influencers To Grow Your Brand with Paul Baron
Quality over quantity! In Today's episode, we are going to talk about the underdogs in the influencer industry, the Nano Influencers but firstly, before we dive into the juicy context of the show, I'd have just had to educate everyone who's not familiar with the term. Nano Influencers are Instagram users/influencers with less than 10,000 followers. In this episode, we are siding with the nano influencers and why brands should consider them mainly because they are the ones with solid influence in their smaller scale community. Paul will enlighten us why nano influencers create quality content and are credible reviewers. He will help you decide what kind of influencer you should engage for your brand. So don't miss out a second cause it's all juicy information you should know. In This Episode: [00:20] Introducing Paul Baron. [03:55] Why I love working with nano influencers, according to Paul. [05:15] How to build relationships with influencers? [09:27] Advise on how to approach an influencer. [13:00] Walkthrough on how to look for the right influencers for your campaign. [24:18] The goal of getting nano influencers. [29:20] Driving sales through influencers. [34:45] Access user-generated content. [35:20] The importance of a contract when engaging influencers. [38:04] Why we stopped asking influencers/people to buy products and review. [40:56] What's it like working with the agency? Guest References: Prosper Show: https://prospershow.com/conference/speakers/#undefined Clubhouse: Paul Baron WEBSITE: https://www.thechatagency.com/ Book References: On Rhetoric By: Aristotle Translated By George Kennedy Brown University Fall or Dodge in Hell By: Neal Stephenson Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#104-How to Know IF You Should Sell Your Private Label on Shopify with Caulen Foster
The two biggest Ecom platforms in the US are Amazon and Shopify. No comparing cos both can make or break your business in the right management. So, on today's episode, we have a special guest and new friend of mine Caulen Foster, the co-founder of Brain Power, to share with us his expertise, Shopify. If you are looking at leveraging the power of Shopify, this show is the perfect one to listen into as everything you need to know about Shopify, launching Shopify, evaluating your Amazon PL business into Shopify, the cost to leverage a Shopify business are just a few of many topics we've talked about. I made sure you get the finest information so you don't have a reason not to tune in. ;) In This Episode: [00:25] Welcoming Caulen Foster on the show. [02:00] Caulen talking about having one of a kind agency [03:45] Business agency partner [06:45] 4 specific things Brain Power looks for in a product. [08:27] The toothbrush test. [13:45] Hands Free toothbrush [16:20] Caulen talks about why they don't take in all clients. [23:10] Kickstart products [24:20] When should somebody be thinking about shopify? [31:00] Email infrastructure [36:00] How does it look like working with Brain Power? [38:20] Developing offers [43:13] First 3 things to look at. [48:20] Importance of research. Guest Links and References: Email: [email protected] LinkedIN: https://www.linkedin.com/in/caulenf WEBSITE: https://www.brainpower.agency/ Book References: Breakthrough Advertising By: Eugene Schwartz Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#103-Winner YouTube Ads - Learn the Tactics Behind with Shash Singh
Today's episode is the second of the 2 part Winner YouTube Ads Series and we have today a YouTuber himself, Shash Singh who shares the most helpful tips and tricks in his own skillfully made videos in his channel and he will be sharing golden nuggets on leveraging YouTube ads for your Ecom business. Listen in for easy tips for a more profitable Youtube adversitizing and best practices and strategies you must know. In This Episode: [00:39] Welcoming Shash Singh [01:42] Youtube ads, what you need to know. [03:45] Scaling for Youtube ads Vs. Facebook [04:30] Types of products that work for YouTubeE ads. [09:10] Budget for starters. [10:30] Youtube ads Vs Facebook ads benefits [12:20] Common misconception and understanding YouTube ads. [13:20] Importance of sound in an ad. [15:16] Best length of an ad. [21:00] CTA in the video. [25:50] Targeting options. Guest Links and References: WEBSITE: https://linxdigitalagency.com/employees/shashwat/ YOUTUBE: https://www.youtube.com/channel/UCjP4kqaIiSnxiLApPFrDOWA FACEBOOK: https://www.facebook.com/LinxDigitalAgency/ Book References: Foundation Series By: Isaac Asimov How to Fail in Almost Everything and Still Win Big By: Scott Adam The Hobbit By: JRR Tolkien Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#102-How to Find Influencers to Explode Your Amazon Sales with Dan Fernandez
Let's face it, campaigns and launches are quite big to handle on our own especially when we don't have a wide network. We definitely need a hand in promoting and getting our products reach more. That's when influencer marketing comes in. In Today's episode, we are joined by Dan Fernandez of Tomoson- an influencer marketing platform to share with us everything we need to learn in engaging influencers in boosting Amazon sales. In This Episode: [00:28] Welcoming Dan Fernandez on the show [02:11] What is Tomoson and what does it do? [04:50] step by step walkthrough on how Tomoson works [12:45] User/Influencers Data [15:05] How to tell which influencers are perfect for your campaigns. [18:45] 10% ratio doesn't work for everyone. Here's why. [19:50] How influencers can apply for a campaign under Tomoson [28:50] Giving influencers the direction. [34:25] Working with mommy influencers/bloggers works most of the time. [36:40] Hate Content Less means [42:15] How do you cope and deal with it? Guest Links and References: WEBSITE: https://www.tomoson.com/ Book References: The Lean Start-up By Eric Ries The Four Hour Workweek By Timothy Ferris Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#101-Winner YouTube Ads - Learn the Psychology Behind, with Tom Breeze
YouTube advertising and what impact it gives a brand is the hot topic I'd like you to benefit from today and we have our guest, Tom Breeze to help us understand the psychology and emotions behind the ads. Why do we need to target Youtube ads? BECAUSE youtube gets millions of views daily and as the high percentage of viewers and users increase, advertising on YouTube can definitely attract old and new audiences. It's only a matter of how impactful an ad is. So tune in and get nuggets of information. In This Episode: [01:03] Welcoming Tom Breeze [04:18] Impact to people through ads [07:35] Emotional desire [13:24] Identifying the emotion [17:30] Psychology of the customer [18:40] The story of the brand [19:40] Important CTAs to ads [26:35] What's best for the viewers [27:10] Low cost or high-cost production [33:20] Creating a brand story [38:00] Buying what product means [40:00] Brands that got it wrong & brands that got it right. Guest Reference: FACEBOOK: https://www.facebook.com/TomBreezeOfficial/ LinkedIN: https://uk.linkedin.com/in/tombreeze WEBSITE: https://www.viewability.co.uk/?r_done=1 Book References: Made to Stick By: Chip and Dan Heath Hidden Persuaders By: Vance Packard Master & its Emissary By: Ian Mcgilchrist Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#100-5 Ways to Speed Up FBA Check-In Delays & Thrive During a Logistics Crisis
In Today's episode, Noemi and I will be hosting the show and we are joined by a mutual friend, fellow Wizards of Amazon and veteran Amazon seller, Marc Furma. And to make WOE podcast's 100th episode special and to thank you all for sticking out with us, we bring you a topic that is close to every Ecom business owners, logistics. Speeding up and building same-day check-ins, avoiding future OOS strategy, developing relationships, 2D barcodes, SPD over palate and 3PL plans before Q4 are among the most valuable topics we have discussed in today's episode that you wouldn't want to miss. So tune in and learn more logistic ins and outs. In This Episode: [00:25] Today's episode is with my co-host Noemi Bolojan and our guest is fellow wizard, Marc Furma. [02:10] 100th WOE podcast episode. We look forward to your podcast reviews and feedback. [02:35] True or false [05:00] Avoiding OOS in future. [06:30] Marc talks about the shipping business and how it looks. [07:50] About not shipping directly on Amazon. [11:15] Having side by side FBM & FBA and how it plays a part. [19:24] Talking about making a sustainable shipping business. [20:57] How to do same day check-ins and who to develop relationships to do so. [25:24] How do you stay persistent yet respectful? [31:55] Experience of 2d barcodes and how it speeds up check-ins. [37:23] 3PL for Q4 [39:50] Summary of solutions to shipping problems Guest References: LinkedIN: https://www.linkedin.com/in/marc-furmanski-30a8ab14 FACEBOOK: https://www.facebook.com/marc.furmanski Telegram: amazongroupchat.com Book References: Who Moved My Cheese By: Dr Spencer Johnson The Art of War By: Sun Tzu Rich Dad Poor Dad By: Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#099-Tips and Strategy on How To Build A List with Carlos Alvarez
Your ultimate guide to growing and building your list in a podcast episode. How to start, how to grow, creating campaigns and every strategy you'll need to know in email marketing compressed in 45 mins with no other than The Carlos Alvarez. I learned a lot and I know you'll pick-up a thing or two in making a profitable email listing. So tune-in cos big nuggets awaits. In this Episode: [00:40] Welcoming my co-host and mentor Carlos Alvarez [01:35] List building and its importance. [03:00] Tools to create a contest. [05:55] Active campaigns. [06:10] Rates for the basic tools you'll need. [07:30] How does it take to learn and study list building? [09:40] Ins and Outs of doing contests. [13:45] Knowing who's on your lists. [16:40] How do you start? [19:35] How long do you see the result? [24:45] How much do you spend by starting small? [26:25] How to start facebook page ads through your listing? [30:30] Connecting with your followers and people on your list. Guest References: WEBSITE: https://bluebirdmarketingsolutions.com/ Telegram: Amazongroupchat.com Book Reference: Ask and Choose By: Ryan Levesque https://www.amazon.com/Ask Rebels Guide to Email Marketing By: DJ Waldow and Jason Falls Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#098-Prosper Show Amazon Seller Conference, Why it is a Must-Attend Event, with Brian Anderson
The Prosper Show is finally happening after more than a year of pandemic. In this episode, Brian Anderson, the producer of the show tips us off what to expect in the show. The Prosper Show being the largest continuing education conference in the US for established Amazon sellers, is bringing us 28 sessions to expect, network opportunities and the chance to meet 40 awesome speakers and Amazon experts. In This Episode: [00:27] Brian Anderson, producer of The Prosper Show [01:15] Brian talks about the 1st show after the pandemic hit, finally happening. [02:30] What makes prosper show different from other show? [05:04] Experience in putting the show together. [12:05] Balancing education and sponsors. [12:50] Breakdown of the coming show. [19:00] Carousel model [20:00] What's included in the ticket? [22:50] Safety precautions for the attendees. [30:35] There are different types of sessions, workshop to choose from. [33:40] CODE: CA21 to save [33:50] Conference, workshop, exhibit pass rates. Guest References: WEBSITE: https://prospershow.com/ LinkedIN: https://www.linkedin.com/company/prosper-show Email: [email protected] WEBSITE Promo Code: CA21 Book Reference: A Prayer for Owen Meany By: John Irving Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#097-How To Use Bulk Files For Quick Bid Optimization With Elizabeth Greene
Using bulk files is one thing I wish I had done long ago. Now that I'm doing it, I realized it could really save a lot of time. So Today, in this episode, we have a bulk file expert guest, Elizabeth Greene of Junglr to educate us with all things bulk file. If you are one of the people who haven't heard or have not decided whether to use bulk files or not, this episode will help you decide and convince you how helpful and useful bulk files is. If you want to make it simpler and easier for you in terms of quick bid, save time with ads effortlessly, optimize and organize campaigns, then bulk files are recommended for you and is discussed in this episode. So tune in! In This Episode: [00:25] Introducing Elizabeth Green, Co-founder of Junglr. [02:47] Bulk files is your entire account in a spreadsheet. [04:20] Leveraging the power of spreadsheet. [06:08] Where can you download bulk files? [08:05] Time frame or date ranges you should be filling up your spreadsheet. [11:35] Types of campaigns recommended- product and sponsored brands. [16:50] Test run the bulk files. [17:40] Error codes and fixing them. [18:50] About error port. [21:85] Most helpful thing for a beginner. [27:55] Why you can't change the name of your listing during campaign? [30:55] Creating portfolio with monthly budget. Guest Links and References: LINKEDIN: https://www.linkedin.com/in/elizabeth-greene-junglr WEBSITE: https://www.junglr.com/ YOUTUBE: https://www.youtube.com/channel Book References: How to Make Friends and Influence People By: Dale Carnegie The Bible It Takes What it Takes By: Trevor Moawad Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#096-Early Amazon Trenches to Upwork to in Demand Amazon Thought Leader, with Andrew Morgans
From his humble beginning and inspiring Amazon origin story to being a sought-after Amazon thought leader, Andrew Morgan, is sharing these with us. From side hustles to building his own Amazon management agency. With a company of 48% conversion rate that helps brands navigate the challenges of Amazon for sellers and vendors, Andrew gives the biggest advice you should hear. In This Episode: [00:30] Introducing Andrew Morgan, founder of Marknology [03:30] Andrew's background before doing upwork. [10:00] How it all started with Upwork. [15:54] How companies like Adidas found him. [20:20] How Andrew had to convince Adidas to optimize their PPC. [29:30] Andrew's first mentorship [31:40] What kind of brand he looks for? [34:10] What it's like to be an Amazon Thought leader? [39:00] Andrew's big advise Guest Links and References: WEBSITE: https://www.marknology.com/ INSTAGRAM: https://www.instagram.com/andrewmorgans/ LINKEDIN: https://www.linkedin.com/in/amorgans YOUTUBE: https://www.youtube.com/channel Book References: Jab Jab Right Hook By: Gary Vaynerchuk Tribe By: Sebastian Junger Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#095- What Are Press and Video Releases and How To Use Them To Increase Your Sales With Norm Farrar
Here for the second time in the show, PR expert Norman Farrar. He talked about the difference between press releases and PR as in public relations. Press releases are your business' ticket to publicity. In This episode, Norman will share with us how to use press releases effectively in your businesses and in Amazon businesses? The power of press releases is the reach, the exposure, attention and publicity. Publicity benefits businesses in many ways including better visibility, increased traffic, and awareness. Now, when and how to use it and how to write it is discussed in this episode together with best converting keywords, quality and poor quality links, linking content, cost of press releases and more. So if you want to get these nuggets of information, tune in! In This Episode: [00:25] Welcomes 2nd time guest of WOE, Norman Farrar. [01:48] Press Release VS. Public Relations. [03:10] What stage in your business is best to do a press release? [05:10] What is the best press release strategy for a business or product pre-launch? [09:01] The quality links. [12:45] Authority in press release [21:00] best converting keywords [26:00] Press release gets rejected. Why and what you can do about it? [27:00] Why should you put your info in your press releases? [29:30] How does it look like working with Norman Farrar for a press release? [31:20] Linking content [38:30] What's in it for you if you made it to the editor's choice? [40:40] What is a brand builder? Guest Links and References: WEBSITE: https://normanfarrar.com/ Email: [email protected] Podcast: https://lunchwithnorm.com/ Book References: The E-myth By: Michael Gerber The Four Agreements By: Don Miguel Ruiz JrJanet Mills Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#094 - How to Quickly Get Back to Selling After an Amazon Pesticide Listing Suppression with Vanessa Hung
In the past month, a lot of Amazon sellers received a letter of reminder on pesticide and products with pesticide claims in what seems to be a blast email from Amazon. If you happen to be one of them, here in this episode, Vanessa will shed light on the matter. And as shocked as you may be upon reading the email, thinking what pesticide has to do with your product? Vanessa is here to explain why. Listen in as Vanessa enlightens us on what you should and shouldn't do with your listings and the proper way to deal with this problem. She's also sharing with us an effective SOP that she created to help everyone with this issue. So don't miss listening in. In This Episode: [00:35] Welcoming Vanessa Hung who' presented twice to our online seller cruise. [04:55] Prior experience to Amazon [05:15] Being a problem solver helped Vanessa a lot in the business world. [09:35] How soft skills can help an Amazon business. [10:55] Why is pesticide an issue in Amazon? [15:15] Amazon is just enforcing the law [19:08] using the correct keywords attached to pesticide may be the reason why [25:40] Why shouldn't you delete the listing when you get a pesticide claim issue? [29:40] Difference between people spending thousands of $ VS. people coming to follow the SOP [34:00] The SOP and visual procedure, Guest Link and References: WEBSITE: https://www.onlinesellersolutions.com/ Email: [email protected] LinkedIN: https://www.linkedin.com/in/vhungc Instagram: https://www.instagram.com/fulltimeamazon/ Book Reference: La Oracion De La Rana By: Anthony De Mello Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#093-5 Things I Wish I Knew Before Selling on Amazon
Today's episode is a solo episode with me, Noemi and I'm gonna be sharing with you 5 things I wish I knew before selling on Amazon which I think is very important especially if you are a potential seller looking for a new product or an Amazon newbie. I know it takes courage to start an Amazon business and it sometimes gets overwhelming. So here, according to my experience is a list that you might want to consider looking at that in my opinion will make or break your Amazon business. In This Episode: [00:30]Today is a solo episode. [01:35] Budget management [02:16] Allocating the budget [05:23] Inventory forecasting [08:35] Cash Flow forecasting [12:18] Cost of getting out of stock. [14:55] Inventory limits Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#092-Diagnosing the Problem When Your Amazon PPC Goals are not Hitting the Mark, with Ritu Java
All problems have solutions and that includes what seems to be your unreachable PPC goals. Today, our guest, Ritu Java of PPC Ninja will help us in more ways that one to learn the importance of diagnosing the problem. It sounds very technical, isn't it? Do you think funneling PPC needs expertise? Let's hear what Ritu have to say about that as she discussed the how-tos of troubleshooting the funnel. In This Episode: [00:30] Welcome Ritu java on the show. [04:00] System to troubleshoot the funnel [06:00] Ritu started E-com selling jewelry in Japan and her Ecom background [12:40] Does PPC funneling need expertise? [13:50] Types of conversion rates. [14:40] Types of metrics you need in funneling [22:20] targeting video ads [25:30] Creating video ads for ranking and drive conversion. [28:45] Levels of analyzing the funnel. [30:20] What to look for [31:52] The most frequent culprit: conversion rate [34:30] controlling price thru coupon [41:00] Reasoning why ACOS is high. [47:50] PPC Ninja mastermind courses. Guest Links and References: WEBSITE: https://www.ppcninja.com/ WEBSITE OFFER: https://www.ppcninja.com/ppcmastermind LINKEDIN: https://www.linkedin.com/today/author/ritujava INSTAGRAM: @ppcninja YOUTUBE: https://www.youtube.com/channel/UCD8rdN7WICzerpmGisi8EMQ Book Reference: Theory of Constraints By: Eliyahu Goldratt Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#091 - How to Create Wholesale Bundles, Avoid Common Mistakes, And Maximize Your PL Profits, With Kristin Ostrander
Is it possible to start an Amazon business in as little as $300? Apparently, It is! That's according to wholesale bundling expert, Kristin Ostrander who will share her expertise and knowledge in what she describes as "Poor man's Private Label". Intriguing enough? Let's explore more of wholesale bundling because in this episode, Kristin also shares where to find wholesale vendors, search volume with bundling, validating data and products that have less competitors. Maximizing your PL with bundling is something you would not want to miss. So tune in and get nuggets and nuggets of information you'll ever need in wholesale bundling. In This Episode: [00:30] Welcoming Kristin Ostrander on the show. [01:00] What is wholesale bundling? [02:50] Margins for wholesale bundling. [05:02] How to find wholesale vendors. [06:00] Understanding your customer's needs and supplying their needs. [08:10] good bundle samples. [13:01] Importance of search volume with bundling. [15:10] Searching for products that have less competitors. [19:50] Common mistakes in bundling. [23:35] Best practices to practice not just in bundling but in any PL business. [28:05] How to be different from competitors? [30:50] What is the recommended bundle limit. [37:00] Maximizing your PL with bundling. Guest Links and References: WEBSITE: https://classes.mommyincome.com/ PODCAST:https://podcasts.apple.com/us/podcast/the-amazon-files Book References: No Excuses By: Brian Tracy Green Lights By: Matthew McConaughey Dream Big Step Small By: Kristin Ostrander Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#090-How to Control Product Quality Levels with Your Factory in China, with Mitchell Johnson of V-Trust
On Today's Episode, we have a returning guest from my most trusted inspection agency, V-trust, Mitchell Johnson. Mitchell is back the second time around in this 3-part series to discuss further more about the importance of product quality inspections. Controlling product quality is something every business product owner must look into not only to increase the value of their product and to meet consumers needs but also for their own gain and peace of mind especially when their manufacturer is abroad. Mitchell enthusiastically shared with me 3 important things you'll need before getting into anything, things that may influence product quality and how to address them, types of inspections recommended for better product quality and cost of inspections under V-trust. So, don't miss the show especially if quality is your priority. In This Episode: [00:30] Welcoming back Mitchell Johnson from V-trust. [02:15] I've been duped $81,000 before I learned of V-trust. [03:50] Why controlling product quality is important. [06:20] The first you'd need is your golden sample. [08:38] When so you need the sample? ODM is one way to get a sample done. [11:00] How sample checking works. [14:55] Lab testing samples can also be done. [16:15] Things that may influence quality. [19:30] Check templates available online. [20:17] Product specs [23:55] V-trust makes recommendations/consultation on addressing problems or the next step. [32:40] Inspection types: PSI,Production inspection. [34:17] Cost of inspections with V-trust. [37:20] Last thing to note: Defects Guest Links and References: Email: [email protected] WEBSITE: https://www.v-trust.com/AboutUs/ContactUs WEBSITE OFFER: http://www.v-trust.com/ecommerce-bbms.aspx DISCOUNT CODE: wizard Sample Documents: Component/Construction Data Form (CDF): Tech pack for apparel: Book Reference: Freakonomics 2 or Super Freakonomics By: Stephen J. Dubner Steven D. Levitt Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#089 - How to Leverage Amazon Influencers To Create Amazon Live Videos With Carlos Alvarez
Today we have a very special guest. My mentor, my co-host, none other than The Carlos Alvarez. I'm very much excited to get across and learn more about Amazon live videos and how to leverage Amazon Influencers to do Amazon Live which Carlos has run through in this episode. Find out why Carlos recommends to apply for Amazon live as soon as possible and why he suggests to go live daily. In This Episode: [00:30] Welcoming my Co-Host, Carlos Alvarez in the show. [01:30] Amazon live video according to Carlos. [02:50] 3-ways you can go Amazon live. [06:35] Why is it important to get approved as influencer? [11:00] Influencer Vs. Content creator. [15:40] Tools we use during Live shows & bringing in an influencer as a remote guest. [17:40] Should you go fancy or not on Live? [18:09] Using a script on Live. [18:58] SOPs done before going live. [28:30] Copyright with Amazon live. [30:00] Hiring or paying an influencer. Guest Links and References: WEBSITE: https://bluebirdmarketingsolutions.com/ FIVERR: https://www.fiverr.com/bigspaniard/answer-all-your-amazon-seller-business-questions Book References: Atlas Shrugged By: Ayn Rand Fountainhead By: Ayn Rand Virtual freedom By: Chris Tucker Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#088-The Pros & Cons of Manufacturing Your Private Label Product in the USA with Alexander Fedorowicz
Something that I have had high on my list of priorities over the years but has been elusive to me is manufacturing my own product here in the USA. So, having Alex here on the show today sheds light on this possibility. If you happen to have the same goal as mine, this show is something to catch. Alex who came from a different professional background will enlighten us that experience makes a big difference and impact on his decision to start manufacturing his private label in the US. He's been generous enough to share with us the pros and cons of it. In this Episode: [00:28] Introducing Alex Fedorowicz, Founder of QRX Lab. [02:58] Alex talks about his background as in IT. [07:35] Building everything from scratch [09:10] Starting from re-selling. [14:50] How they started their own brand. [18:00] Manufacturing their own started packaging. [23:27] Experience makes a big difference. [28:58] Manufacturing daily. [35:35] Lead time for manufacturing in the USA. [50:40] Main focus is to grow the brand. Guest links and References: LINKEDIN: https://www.linkedin.com/in/alexanderfedorowicz/ Book Reference: Founders at Work By: Jessica Livingston Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#087 - 15 Minute PPC Optimization Tips and Tricks with Destaney Wishon
With Amazon's 12 million product catalog, how do you think buyers can find your product? Ads! But now that everyone's advertising, it's important to learn some tips and tricks on PPC optimization. In this episode, we are going to simplify things for you. Know the latest advertising strategy hacks from no other than Amazon ad expert Destaney Wishon. She is also gonna be sharing an easy formula you may refer to for a more profitable ACoS. These and more tips when you tune in. In This Episode: [00:30] Welcoming Destaney Wishon, Co-Founder of Better AMS.com [02:12] The relationship of optimization and ACoS [05:40] Increasing the bid. [06:30] When should you lower your bid? [07:50] Scalability or profitability? [09:18] Variables to consider [10:14] Formula shared by Destaney that you may follow for a more profitables ACOS [18:35] Understand CPC [19:40] Targeting competitor's listings [23:11] Dive in search term report frequently [28:50] Making a video more scalable [31:50] Migating a co-performing keywords. Guest Links and References: LINKEDIN: https://www.linkedin.com/in/destaney-wishon WEBSITE: https://betterams.com/ YOUTUBE: https://www.youtube.com/channel/UCIyDW8XfX2gTWFHK_otUwAw Book References: How to Win Friends and Influence People By: Dale Carnegie Shoe Dog By: Phil Knight Power VS. Force By: David Hawkins Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#086-Amazon Owes You Money & Why You Should Let GETIDA Recover it For You, with YONI MAZOR
As your business grows, data piles up. Unfortunately, most of the time, you lost track of the auditing percentage of your revenue. Fortunately, there are companies that offer auditing systems that can help you track your inventory, refunds and reimbursements. Who does not love reimbursements, right? Yoni will walk you through how this works and get the money that Amazon owes you. Discover the genius GETIDA system that can help recover your FBA reimbursements here as you tune in. In This Episode: [00:26] Introducing Yoni Mazor, Co-founder and CGO of GETIDA [01:55] Getida's flexible Amazon reimbursement offers. [05:50] Keeping the company's value. Biggest reimbursement auditing company in the world. [07:50] A walkthrough the process of reimbursement. [13:00] What you can expect from Getida's dashboard. [13:55] Four simple steps to enable Getida. [15:45] Amazon being anti-automated. [17:20] Getida's commitment to sellers and Amazon. [21:25] Getida's team members. [24:20] Yoni's position on Getida & how Getida started. [26:50] GETIDA means Get Intelligent Data Analytics. [28:20] How much does Getida recover for you annually? Guest Link and References: WEBSITE: https://getida.com/ Email: [email protected] LINKEDIN: https://www.linkedin.com/in/yoni-mazor-b204a274 Book References: Sapiens By:Yuval Noah Harari Straight From the Gut By: Jack Welch Shoe Dog By: Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#085 - What Is Holding You Back From Achieving Your Goals? With Paul Wilson
What's holding you back in achieving your goals? Apparently, according to therapist and mindset coach, Paul Wilson, it has something to do with the stuff our mind tells us. You could be feeling like you are going down a wrong road. You might be questioning yourself why everything is going wrong or you could be feeling that it is hard to get where you want to be. If one of these is on your mind, this episode for you. Find out why you have imposter syndrome that's blocking you from succeeding and getting where you want to be. Ready yourself to get mind blown. In This Episode: [00:40] Paul Wilson, therapist and mindset coach. [01:00] Imposter syndrome and building a rock solid confidence. [01:25] What is the devil's triangle? [03:34] Brain's single function [07:00] What comparison does to people. [09:15] Perfectionism [11:00] There's no such thing as perfection. [12:05] How you'd know you are suffering from impostor syndrome? [17:00] Finding the reason [23:09] Hypnotism [31:25] Finding out what's stopping you [35:20] Addiction [41:30] Overachieving is one of the mistakes business owners makes Guest Links and References: LinkedIN:https://uk.linkedin.com/in/paulwilsoncoaching WEBSITE: https://www.ahappyhead.co.uk INSTAGRAM: https://www.instagram.com/paulwilsoncoaching/ Book References: The Alchemist By: Paulo Coehlo Psycho Cybernetics By: Maxwell Maltz The Harry Potter Series By JK Rowlings Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#084- What Most Sellers are Getting WRONG with Amazon Live Video with Jeff Cohen
I've had previous podcast episodes where I genuinely encourage my listeners that doing Live is the way to go and I'm gonna have to take that statement back a little because in this episode, Jeff will enlighten us why Amazon Live is not for everyone. Yep! You read that right but don't get disheartened just yet cos there are options to go live successfully and we discuss all of it in this episode. So, tune in and don't miss the important tips from Jeff Cohen. In This Episode: [00:28] Introducing Jeff Cohen of Seller labs [01:22] Jeff as VP of Seller labs [03:50] Amazon Live is not designed for brand to be developing content. [08:50] what an average person does not know. [10:50] Amazon live as Influencer. [11:35] 3 options to go make it on Live [12:18] Going live as influencer. [15:07] Amazon Live new features. [17:20] Getting the traffic. [18:01] Live streams in Asia. [20:40] Work with an agency to do live for your products. [23:35] Ad placement reward. Guest Links and References: Email: [email protected] WEBSITE: https://www.sellerlabs.com Book References: All the Places You'll Go By: Dr Seuss Front of The Class By: Brad Cohen with Lisa Wysocky Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#083 - All You Need To Know About How To Succeed With KDP, With Rachel Ollen
You are not a writer but you have a story to tell. Here's good news for you! You don't have to be a writer to write but you can still publish a book that you dream of writing and publishing and make profit out of it. Rachel Ollen will walk us through the how-tos of KDP or Kindle Direct Publishing. If you are ready to dig in and make use of your writing skills or books ideas, listen in because this episode is full of nuggets you wouldn't want to miss. Rachel wishes you to be inspired in writing and start making sales. In This Episode: [00:30] Welcoming Rachel Ollen [01:40] rachel and her background. [04:09] Rachel explains KDP & how to make profit from it. [04:30] A walkthrough and how-tos of KDP. [07:40] KDP and Keywords [10:50] Finding keywords on KDP products [14:20] Knowing your skill set for KDP [15:30] Who should you hire? [21:20] Video ads on KDP [27:05] Social media ads and promotions for KDP [3010] Types and different sizes of books. [31:20] Where to list your books [34:20] Software programme to help keyword search. Guest Links and References: Wizards of Amazon Groupchat and Facebook Book Links and References: I love You Stinky face by: Lisa McCourt and Cyd Moore The 5 Love Languages for Children By Gary Chapman Homesick and Happy By: Michael Thomson Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#082-How to Optimize for Alexa Voice Search with Robyn Johnson
Is voice search the future and the next big thing for SEO? Let's find out! In today's episode, we have an exciting guest, The founder of Marketplace Blueprint and host of the Marketplace blueprint Podcast, Robyn Johnson and she kicked off the show enthusiastically sharing her writing skills and her role in the Amazon space. Get ready to be impressed by Robyn in this no holds bar episode as she walks us through step by step listing optimization for Alexa voice search. Voice search has brought convenience to homes, maps, and a lot of things that require searches but will it really be a game changer for SEO? Robyn answers all of that and more so listen in and understand more about Alexa how it could be useful to Amazon businesses. In This Episode: [00:29] Welcoming Robyn Johnson [02:00] Writing for Seller Labs blog. [03:35] How Robyn started doing Amazon. [07:25] Robyn on Alexa being more profitable. [08:10] What is voice search and intent for different voice search engines. [10:02] Alexa being the leader of voice search. [11:00] Alexa and google home are top leaders for Amazon. [18:38] Impact on keyword search vs. voice search. [20:25] Understanding voice search for Amazon. [26:20] Ranking organically [27:04] keyword ranking [28:50] Importance of branding in ranking. [30:50] Focusing on being unique. [35:40] Managing reviews. Guest Links and References: WEBSITE: https://marketplaceblueprint.com FACEBOOK: https://www.facebook.com/marketplaceblueprint/ FB GROUP: Amazon listing optimization FB Group Book References: Rocket Fuel By: Gino Wickman and Mark Winters Think and Grow Rich for Women By Sharon Lechter The Hobbit Series By: JJR Tolkien Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#081- Your Must Have Guide On Branding With Kitty Lai
Kitty Lai who was always behind big brands and now stands as her own brand shares with us what you need to know about branding. With all her credentials, experiences and expertise, Kitty enthusiastically shared 40 minutes packed with information you can learn from and execute to make your brand a success. Branding plays a big role on how you represent your product or how your product represents you. So, listen in and pick Kitty's nuggets of advice to those who are starting or made a mistake with branding. Making your own brand, re-branding and elements of branding were some of the juicy topics we've tackled that you shouldn't miss. In This Episode: [00:25] Introducing Kitty Lai [03:29] Kitty explains branding [06:40] Branding and experience [08:30] Making your own brand [10:25] Logo and photography [12:50] When your logo sucks. [14:00] When do you need to rebrand? [19:30] Getting feedback before rebranding. [23:15] Communicating with colors [27:15] Tone of voice through branding [30:20] Good branding VS. good product [31:10] Building trust for your product [39:00] Scaling needs investing [41:15] Kitty talks about her rate. Guest Links and References: LINKEDIN: https://www.linkedin.com/in/kittylaibrandingdesignerconsultant FACEBOOK: https://www.facebook.com/me.branding.you/ INSTAGRAM: https://www.instagram.com/kittylai.brand/ Books References: Key Person Influence By: Daniel Priestley Building Story Brand By: Donald Miller Oversubscribed By: Daniel Priestley Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#080- Private Label Product Validation System Walkthrough with Tomer David
Let's get geeky in this episode for in this episode we are gonna be dealing with pure data. Data that you can validate and execute on your businesses and turn it to a more profitable one. Let's hear it from Sourcing Monster Founder, Tomer David. He's gonna be sharing with us his product validation strategy that has 60-70% success rate. So, tune in and be inspired! In This Episode: [00:28] Welcoming Tomer David, founder of Sourcing Monster. [03:05] Timer explains product validation system through datas. [08:40] Product sourcing or PPC advertising? [10:58] Changing strategies [14:50] Tools recommended [15:54] Timer being a morning person. [17:22] First step, starting the day by checking the numbers. [20:05] Step by step walk through product validation. [22:59] Avoiding me-too products. [26:13] Success rate of this system. [27:38] Picking the best quote with good communication. [32:38] Alibaba or 1668? Guest Links and References: WEBSITE: https://www.sourcing-monster.com/ YOUTUBE: https://www.youtube.com/channel LINKEDIN: https://www.linkedin.com/in/tomerdavid/ Book Reference: The Alchemist By Paulo Coelho Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#079 - Ranking 101, Re-writing History, Keyword Strategies, And Winning Launches with Alina Vlaic
Welcoming a second timer on the show, Alina Vlaic of AZ Rank. In this episode, we are going back to the basics of ranking.Tune in as the ranking expert gives us tips on getting the right keywords, beating algorithm and ways to rank. These and more ranking techniques when you tune in. In This Episode: [00:29] Welcoming Alina Vlaic [01:20] Alina describes herself in two sentences. [03:15] What is ranking? [04:20] Red flags people often missed. [05:00] Shades of ranking, staying in the gray area. [08:20] Difference of ranking a launching product and old products. [12:20] Too high expectations is often the mistake a first-timer makes. [16:05] Different strategies for a competitive and non-competitive niche. [23:20] New product keywords. [28:15] Aline being honest on the first PL product that failed. [31:20] Has Alina not able to rank a product? Guest Links and References: WEBSITE: https://azrank.com/ FACEBOOK: https://www.facebook.com/AZRANKcom INSTAGRAM: https://www.instagram.com/alinavlaic/?hl=en INSTAGRAM: https://www.instagram.com/azrank_com/ YOUTUBE: https://www.youtube.com/channel/UCfKy... WEBSITE OFFER CODE: cats10 Book Reference: Traction By: Gino Wickman Raising Cain By: Dan Kindlon & Michael Thompson Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
#078-How & Why You Need Insurance to Sell on Amazon with Ashlin Hadden
Like any other businesses, Amazon or Ecom businesses need protection just like how you protect your own life because you wouldn't want to lose what you've worked hard for. Now that Amazon is strictly implementing and reinforcing its General Insurance policy, sellers are given streamlined protection on their businesses. In this episode, we are going to get serious as we talk about insurances that will cover our businesses from all kinds of claims. Let's hear it from an Insurance specialist herself, Ashlin Hadden. Ashlin was most enthusiastic sharing all her knowledge about insurances. We covered topics from the right insurance that meets different kinds of sellers needs, high risk products, types of business insurance advisable for ecom businesses, getting the right coverage you need, down to advantages of not getting a seller for an insurance agent. Join us as we tackle the ins and outs of business insurance. In This Episode: [00:24] Welcoming Ashlin hadden, CEO of Ashlin Hadden Insurance [02:42] When and why Ashlin is doing insurance? [05:20] How Ashlin started insurance in Ecom and fell in love with it. [07:35] A non-seller insurance agent is an advantage. [09:35] Brand categories that are high risk and advisable for insurance. [12:13] Types of insurances necessary for Ecom businesses. [14:20] Amazon required insurance. [16:15] Ashlin talks about getting the correct insurance. [20:30] When Amazon got strict about reinforcing insurances. [24:23] Is 30 days enough to get a product/business insured? [28:40] Other insurances Ashlin Hadden Insurance offers. Guest Links and References: WEBSITE: https://ecom.insure/contact/ FACEBOOK: https://www.facebook.com/AshlinHaddenInsuranceAgency/ Book Reference: Well behaved Women Seldom Make History By: Laurel Ulrich Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#077 - Success, Military, Spirituality And Mompreneurship with Amy Wees
A woman with so many titles attached to her name. A mom, an entrepreneur, a military, business coach, public speaker, product inventor, SEO expert and more. Her long list of credentials is not our topic for today but her struggles, her sacrifices and how it all contributed to her success. From starting scared after leaving her job to taking business trips with her children, Amy will share them all in this episode. You wouldn't want to miss on a single brilliant word of advice. Allow her to mentor you in this inspirational 40 minutes as we talk about family time, priorities, scheduling and boundaries. In This Episode: [00:26] Welcoming Amy Wees [01:35] Amy describes herself in 3 words. [02:46] Amy as a mompreneur. [08:25] How Amy shows love to her kids without having to present every time. [10:59] How to involve the kids in the business. [15:55] How does spirituality helps in the business [22:20] Amy talks about scheduling in time creatively. [24:24] Spending time for yourself [28:25] Integrating what she learned from military training to business. Guest Links and References: WEBSITE: https://amazingathome.com/ FACEBOOK: https://www.facebook.com/amazingathome/ INSTAGRAM: https://www.instagram.com/amazingathome/?hl=en Book References: Rich Dad Poor Dad By: Robot Kiyosaki Cash Flow Quadrant By: Robert Kiyosaki The Lean Start-up By: Eric Ries Clockwork By: Mike Michalowicz Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#076-The ONLY tool you need to succeed on Amazon.jp,..HINT, it begins with "G"
In this episode, I'm very honoured to have a special guest from the other side of earth, Japan. Nick Katz who's been living in Japan for more than 25 years will give us a glimpse of what it's like to live and grow a business in Japan. It was a fun and informative talk with Nick as he talks about simple life in Japan, his long term business, his previous jobs and of course some insights of what kind of product clicks in japan. Nick also shares the social media platforms mostly used in business in japan. He also gave pretty straight forward warning/advice to those who plan to start a product in Japan and that is , Research and know the market. Tune in and be surprised with Nick's recommended tool for product research. In This Episode: [00:34] Introducing Nick Katz [01:20] Nick talked about how he came to Japan and stayed there for 25 years now. [03:40] Nick informs us of Japanese language. [06:01] What sort of Ecom business Nick started in Japan? [11:30] Nick talked about Ecom business 20 years ago. [15:58] When Nick started Amazon. [19:40] A product Nick plans to produce in future. [22:40] Best tool for product research in Japan. [23:10] Jungle Scout and Google are recommended tools by Nick. [28:08] Nick talks about how you'll know a product will work in Japanese market. [30:00] The happening social media in japan. [34:10] Nick's advice to those who plan to start Ecom at Japanese market. [36:35] How is Tax in Japan like? Book References: Moonwalking with Einstein By: Joshua Foer Documentary: Brainman Guest Links and References: LINKEDIN:https://www.linkedin.com/in/nick-katz-333886176/ Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#075- Strategic Partnership, Exits, Good Habits, Enjoying the Process and a Prosperous 2020 with Aleksejs Leal
It's the first episode with me, Noemi Bolojan and I'm very much excited to introduce my very first guest and a good friend, an 8 year Amazon seller and host of WOE spanish, Aleksejs Leal. In this episode, Aleksejs and I talked about a lot of topics and I guarantee you wouldn't want to miss his advice on a successful Amazon journey that includes not drinking and smoking and living a healthy lifestyle. It may sound odd for advice? Listen in and learn of his convincing reasons. It's no holds barred as Aleksejs walks us through his own Amazon journey before he's had 15 Amazon stores and his failed partnerships. He's gonna fill us in on why exiting is an advisable strategy. These a lot more nuggets of Ecom wisdom are waiting for you when you tune in. In This Episode: [00:30] Aleksejs who introduced himself as an 8 year Amazon seller with 15 Amazon stores, 5 Ebay stores and 2 distribution companies. [02:30] Aleksejs talks about his 3 takeaways from 2020 [05:40] Aleksejs advice, disadvantages and advantages faced along the way. [08:27] A business partner should have the same goal as you. [10:05] First marketplace for Aleksejs: Amazon [13:35] Private label should not be a monthly income. [17:48] Few habits to practice: not drinking and not smoking. [22:40] Aleksejs speaks about having a journal from a few years back and how it helps. [30:48] WOA is something that helps Aleksejs improve himself business wise and personal. Book References: Rich Dad Poor Dad By: Robert Kiyosaki Money Masters The Game By Tony Robbins Virtual Freedom By: Chris Ducker Guest Links and References: INSTAGRAM: https://www.instagram.com/aleksejsleal/ FACEBOOK: https://www.facebook.com/pages/category/Public-Figure/Aleksejs-Leal-1180516045466824/ LinkedIN: www.linkedin.com › aleksejs-leal-43824a60 Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Ecom on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#074-Expand Beyond Amazon Without Having to be a Slave to the Box Tape.
In Today's episode, we have the director of sales and partnerships of Deliverr, Michael Sene and we are going to breakdown how best to utilize Deliverr in your E-commerce business to grow beyond Amazon without having to be a slave to the box tape in the merchant fulfilled style lifestyle. Listen in as Michael guides us through how to double your sales, increase the volume of clicks and purchases and drive buyers with fast shipping offers locally. Deliverr's goal is to make clients get ahead of their business with next day delivery offers. In This Episode: [00:35] Introducing Michael Sene of Deliverr [0100] Goal of the company is to set 1-day delivery [02:28] Michael as director of sales and partnerships at Deliverr [03:40] Deliverr is a daylight solution [04:35] focused on fast track [05:00] Controlling social media ads. [08:35] Deliverr offers $5 credit for every late delivery. [09:50] Goal of increasing your volume. [10:20] How does it work to get your products to be at Deliverr? [12:04] Deliverr does not offer International and returns shipping. What is Deliverr's plan on these matter? [13:25] Deliverr is transparent to its customers by posting their prices on the website and have them compare. [14:15] More clicks & more purchases. [15:14] The biggest frustrating issues of clients with Deliverr. [16:55] Deliverr helps recommend other service providers to clients. Guest Links & References: LinkedIn: Michael Sene WEBSITE:https://deliverr.com/ EMAIL: [email protected] Book Reference: Factfulness By: Hans Rosling Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
Welcome Our New Co-Host
You've been hinted at in the title. Yes! I'm gonna be having a co-host for the first time. Welcoming Noemi Bolojan to Wizards of Ecom. I'm so grateful and excited about this revamp and to Noemi for taking the job. Tune in and know what to expect from Noemi, what her first episode will be like and what she can bring in the show. From being a guest to a co-host, let Noemi convince you to listen in and learn things about her that'll make you ask for more. Hear here first! The new schedule for the show and when you'll hear Noemi's first episode. In This Episode: [00:22] Welcoming our co-host Noemi Bolojan [01:50] Me hinting about the first episode of Noemi as a co-host and her first guest. [02:59] Why did Noemi agree to be my co-host on the show? [04:24] What sort of creative/artist is Noemi? [07:30] What Noemi can bring in the show that's been missing? [10:20] Impact of Noemi's husband, Daniel to her business. [12:20] Did Noemi volunteer to be in the show? [13:00] Us talking about having two episodes per week. [14:00] What had Amazon taught Noemi in less than a year of being at it? [17:00] What is cattitude, according to Noemi? [19:18] The most exciting things Noemi has going on in her Amazon products? Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#073-What is CRO (Conversion Rate Optimization) & Why is it Important
First things first, let's learn more about Conversion Rate Optimization and its importance to e-com businesses from an Amazon OG's perspective, Keith O'Brien. Tune in as Keith talks about the ins and outs of CRO. Listen in as he shares his tips on optimization, drive traffic and create an even more greater sales opportunities. In This Episode: [02:28] Introducing Keith O' Brien of Page One. [05:10] Keith's journey with E-commerce [11:45] Keith's interests and fascinations helped him apply all that he learns & experiences to his clients. [17:08] What is CRO and why is it important? [18:50] Keith talks about a good conversion rate. [23:10] First thing to look at with a very low conversion rate. [26:58] Search result conversion rate. [29:20] Rendering images or photos? [34:30] Tips and tricks from the expert. [37:20] Page One offers video services too. [43:35] How to highlight issues you've solved creatively? Guest Links and References: WEBSITE: https://www.page.one/ E-mail: [email protected] LINKEDIN: https://www.linkedin.com/in/keithbobrien/ Book References: Shantaram By: Gregory David Roberts Tribe By: Sebastian Junger Contagious By: Jonah Berger Untethered Soul By: Michael Singer Purple Cow By: Seth Godin Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#072-How a Book & Taking Action Can Grow Your Brand with Scott Voelker
On this episode of Wizards of Ecom, you'll hear from Scott as he talks about his book Take Action Effect, why he wrote and published the book and his goals in writing it. Take Action Effect is a book about breaking through your limitations and finding freedom from the rat race but how can this book help you grow your brand. Find out why Scott wrote this book instead of something of his expertise. This and so much more to learn from Scott Voelker. In This Episode: [00:36] Introducing the Godfather of Private label, author of Take Action Effect, Scott Voelker. [03:10] Why Scott wrote Take Action Effect and not about Private Label. [08:40] His love for building brands. [14:00] Advice to ecom businesses who find Amazon selling hard and expensive. [17:59] Scott talk about selling stuff before they arrive. [19:00] Did Scott have a timeline for the book? [22:06] Scott talks about getting help on writing his book from a website called Scribe. [22:35] Took him 10 months to do the book. [25:56] Scott about working best under deadline. [27:25] Scott gave 7/10 to describe the impact of the book to his life. [28:45] Quoting a line from the book about having no time to start a business. [32:19] Scott talking about email list. [36:40] Creating content. [38:08] What is Scott's main goal in writing his book? [40:10] Scott speaks about building a connection with his readers/listeners. [44:20] How much of an investment is the audio book? [48:20] How podcast book goes [50:45] Is there another book? [52:35] What Take Action effect is about and why you should read it? Guest Links and References: WEBSITE: https://www.takeactioneffect.com/the-book https://brandcreators.com/ INSTAGRAM: https://www.instagram.com/scottvoelker/?hl=en\ PODCAST: The Amazing Seller Book References: The Compound Effect By: Darren hardy Tiny Habits By: BJ Fogg Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#071-Best Practices for Scheduling a Pre-Shipment Inspection and What to do if it Fails
Quality defines the product of your business, but what makes a product of good quality? What if your products are manufactured on different country? This is where inspection agencies like V Trust comes to rescue. Because quality inspections adds value to your product, you would not want your product to suffer poor-quality for not being inspected. Learn from my favorite inspection agency the importance of inspections, when to schedule inspections and what to do when a product fails after inspection. In This Episode: [00:35] Introducing Mitch Johnson of V Trust Agency, a trusted inspection agency in China. [01:50] Mitch as account manager of the agency who helps foreign buyer accounts to do quality inspections for their products. [04:45] They specialized in Amazon businesses. [05:55] 2 most popular inspections the agency do for clients: Sample checking and lab testing [09:05] Pricing depends on the complexity of the product. The max fee is about $268 for sample checking. [13:45] Safe offer time: 3 days advance notice for inspection and 3 days before shipment. [15:33] How does a sample check look like when the client does not have a sample? [19:02] When a client has a special requirement, how does the agency address it? [23:52] Full factory audit [25:45] When inspection fails [30:04] Agency offers Guest References: WEBSITE: www.v-trust.com/ecommerce-bbms.aspx Email: [email protected] Book Reference: The Rational Optimist By: Matt Ridley Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#070-Creating Live Content in Your Ecom Business with John Kapos @Chocolate Johnny
Podcast, Instagram, Facebook groups are just few of many among medias we can use to up the game in Ecom business. We've heard of Live streams improving social media engagements but does it do the same as with selling? Let the live master John Kapos have you experience live stream as I challenge him to an impromptu Live stream. Get nuggets from John as he inspires and ignites buyers/fans to know more of the product he's selling through live streaming. Who knows, it could be the boost your Ecom needs. In This Episode: [00:35] Introducing one of my favorite content creator, John Kapos AKA Chocolate Johnny [01:10] Talking about how John and I met a few years ago. [01:30] A selfie with John. [02:20] A reunion in Clubhouse. [04:10] Johnny talks about not being afraid to try everything. [04:30] Who should do live video? [07:20] Why John decided to share a live video on chocolates. [12:02] Showing everything about chocolates through live. [20:09] Equipment and gadgets doing live. [22:58] John speaks about his worst or most embarrassing live. [27:20] What's going to happen when you go live and no one watched? [29:14] Johnny's blu tac theory. [33:38] Types of video content Johnny would do. [34:20] Johnny on bringing other people in the live stream. [35:40] 24 advent calendar live. [36:50] What motivates John? [38:14] John talks about creating a story behind a product. [42:00] How did the pandemic affected the business? [43:08] John's favorite social platforms are Tiktok & Instagram. [46:40] John is launching a podcast. Guest Links & References: WEBSITE: https://chocolatejohnny.com/ INSTAGRAM: https://www.instagram.com/chocolatejohnny/?hl=en FACEBOOK: https://www.facebook.com/pg/Chocolatejohnny/posts/ Book References: The Prosperous Coach By: Steve Chandler & Rich Litvin The Big Leap By: Gay Hendricks Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon Wizards of Amazon on Twitter: https://twitter.com/WizardsOfAmazon
Important Show Update, Rebranding, and What to Expect Moving Forward
Today is a solo episode and I know you might be wondering why I'm releasing a show on a Saturday. As the Title hinted you, the episode Today is all about rebranding the show, reasons why we're rebranding, and updates that you will hear here first. So stay tuned If you are as excited as Iam. In This Episode: [00:35] Facts on rebranding the Wizard of Amazon Podcast. [01:23] The name of the rebranded show. [04:20] Reasons for the rebrand. [07:15] Rebranded show frequency. [08:05] Wizards of Ecom location. [09:58] The last episode of WOA guest. Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#069- When & How to Add Your Amazon Brand to Big Box Retail Stores with Jim Debetta
Selling products alone on Amazon can be a handful and intimidating for beginners. Imagine what more inventing your own product would be. We've heard stories about entrepreneurs and inventors struggling to make their inventions out and make it to market. Bad news is, not all inventions succeed and sell on Amazon. Good news is, there are consultants like Jim DeBetta who help inventors develop and sell their products. You have a great idea in mind but unsure on what to do about it or perhaps you need help on finding the right manufacturer for your product. Jim who's been in the business of inventing and being one of the sharks of Shark Tanks reality show, hear him what you need to know to turn your invention into a real business. In This Episode: [00:39] Introducing Jim DeBetta of We Know Inventing. [01:48] Jim is one of the sharks of Shark Tank as someone who brings the products into the stores. [05:59] Jim talks about what clients need to know about their buyers. [07:50] Jim learned the old school way. [08:17] Jim took the time off and thought about helping people. It's then he started consulting. [09:40] Inventions and patents. [10:35] Jim talks about how Amazon evolved through the years [12:31] What happens when a client wants more than their 6-8 digit sales and wants to try retail. [14:49] What does Jim look for aside from client listings. [16:17] How does a ME TOO product impact anything with Jim and getting it in stores? [19:13] Jim talks about poor packaging. [20:53] Most sellers' problem areas [25:40] Fulfilling bulk orders w/o sufficient funds through financiers. [27:40] If a factory cannot fulfill bulk orders on time. [31:40] Jim on handling the sales. [34:15] What is Jim's track record on getting people in the stores is 40-50% [37:45] Top 3-4 Stores to get your products out: Target, Walmart, Costco, Walgreens & CVS. Book Reference: Coaching Millions By: Milana Leshinsky Guest Links and References: WEBSITE: https://www.jimdebetta.com/ FACEBOOK: https://www.facebook.com/groups/544224225782850/ LinkedIn: Jim DeBetta Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text "Amazon" to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon
#068-The Power of Goal Setting in Your Business & Personal Life with Liran Hirschkorn
Setting a goal could be easy but keeping them is another story. Goals can be a lot of different things. Personal, health, business, career, etc. To some of us, goals keeps us going. Let's hear it form our amazing guest, Liran as he talks about the correlation of business and personal goals and why these two are linked together. Liran shares life nuggets of wisdom he lives by "Never say no to a baseball catch" and practiced even on a busy schedule. In This Episode: [00:30] Welcoming Liran Hirschkorn. [01:45] Between business and personal goals, What is Liran's take on this matter? [04:15] Liran talks about ' Build Your Life Resume' [04:25] Never say no to a baseball catch. [07:10] Giving time to the kids. [07:44] Liran travels 100 days/year before Covid. [09:00] When Covid is gone, it's probably less travel for Liran. Hear why. [10:14] Liran on learning how to say NO. [10:56] Top 3 conferences: Prosper show, Mastermind Event, Hallways [14:05] Goals for 2021 [17:20] Be consistent. [20:14] Liran talks about A Day of Destiny Event. [23:15] Work harder on yourself than you do on your path. [31:20] Goals suggestion [38:29] Advice on how to deal with set backs. [41:50] Parenting yourself Book Reference: The Power of Kaballah By: Yehuda Berg Guest Links and References: WEBSITE PODCAST Links and Resources: Wizards of Amazon: Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn
#067- Three Kickstarter Success Tactics to Fund Your Next Product Launch is Being Processed
Kickstarter is a crowdfunding platform that gives an enormous opportunity to start-ups as well as long time entrepreneurs to kickstart or launch their products. It takes full time effort to crush a kickstarter campaign though. So, in this episode, I'm gonna be sharing with you 3 successful tactics to get your next product launch funded. This episode is not about Kickstarter basics but some personal tips and tricks on how to crush your kickstarter campaign. In This Episode: [09:30] My personal 3 Kickstarter success tactics [00:45] Sharing with your 2 news and teaser about meetups [02:00] Easiest way to find and join Amazon Seller meet- up is our website amazonsellermeetup.com [02:50] Ton of offering via amazongroupchat.com [04:08] A crowdfunding platform- Kickstarter [06:00] Kickstarter.com and how it could help and what pledges could do [07:57] A full time effort to crush it at kickstarter. [09:52] #1 Fund your way to the top By setting a budget every month Finding related products and back their campaign. [13:35] Advance the relationship by engaging as audience to related products [15:45] Strategic partnership with other kickstarters. [15:57] #2 Have a previous kickstarter campaign under your belt. [18:30] Getting into the kickstarter algorithm. [21:03] #3 Creating a hitlist. [22:15] Getting organized. Book Reference: Everyone's A Critic By: Bill Tancer Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter
#066-Should You have a Clubhouse Strategy in Your Amazon Business, a New Clubhouse Facebook Group and more with Amy Wees & Melissa Simonson
One of the most talked about voice-only social networking app, Clubhouse. After its launch last year, it sort of became popular to the elite as one can never join without an invite. Like any other clubhouses, this app became popular for its exclusivity. Let's hear out from two of our guests Today which are both Clubhouse pros, what the Clubhouse really is, how it works, how it can help you grow your connections and network and business. In This Episode: [00:31] Welcoming 2 rockstars on the show, Amy Weese and Melissa Simonson. [02:30] Melissa talks about what Clubhouse is and what it's chat room looks like. [03:58] Amy talks about the exclusivity of the app. [06:00] How an audio-only chat room works. [09:40] Melissa on how she uses her talent in speaking and her natural interest in people helps being a moderator at Clubhouse. [12:00] Melissa and Amy on how to maximize clubhouse and tips to be in rooms. [15:00] How to open or create a room and run it. [17:20] Business rooms are giving training for free. [19:00] Coordinating the rooms being the hardest part. [24:55] The power of social media [27:00] Melissa talking about how to connect and build your network through Clubhouse. [32:47] Amy talking about how Amazon sellers or e-com businesses can connect through Clubhouse. [36:50] Melissa talks about starting a club. [38:33] The difference of Clubhouse to Facebook, Podcast and other social media. Clubhouse is way interactive than other media. [42:50] Clubhouse as a Facebook group of the future. Guest References: Amy Wees - [email protected] Melissa Simonson - [email protected] clubhouse meeting collaboration FB Group: https://www.facebook.com/groups/427913851887341 Book References: Clockwork By: Mike Michalowicz The Power of Habits By: Charles Duhig Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter
#065-Why Outsource School was my #1 Investment of 2020 and How it Can Scale Your Business
Today is another solo episode where I will be sharing with you why Outsource School was is my #1 invest in 2020 and how I believe that anybody in e-commerce business can scale their business with OS. This was supposed to air at the end of last year and thought it would be a really good wrap up episode to talk about my favorite tool purchases or name the top 3 tools I purchased in 2020 but I realized that the 2nd and 3rd tool on my list did not come anywhere close to Outsource School. Outsource School has impacted me and my business. I'm gonna be sharing what it is, what it does, how I'm using it, and how I think it can save you a ton of time and money while allowing you to scale your business. In This Episode: [00:30] A Solo Episode as I share why Outsource School is my #1 investment of 2020 [02:25] Sharing with you the background of the people behind Outsource School which are the founders of FreeUP. [04:00] Talks about crashing the code for Virtual Assistance. [06:30] The flagship course of OS covers every aspects of VA [07:09] The course is for everybody and yet focused on e-com sellers. [09:00] I'm going to be sharing with you an affiliate code link for savings. [10:30] where I'm gonna be discussing about creating SOP and its importance. [13:15] Massive library of playbook at Outsource School that is free. [14:56] how much time i saved [17:30] Sharing my top 3 playbook from OS [17:40] #1 Partnership Playbook [19:50] Talks about what I've learned from the playbook. [20:40] #2 The Lead Generation Formula Playbook. My top 3 leads are; wholesaler, resellers & big box retailers. [23:53] #3 Graphic Design Playbook [27:00] Summary of what OS does Outsource School Affililiate Code: https://paykstrt.com/21718/56857 Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter
#064-Applying Lessons Learned in a 60 Billion CPG Company to start an Amazon Private Label Business
It takes courage to leave corporate life that allows you to grow in many ways but it takes greater courage to start and pursue your goal. Let Chris take you to his past experiences as an employee at a CPG company to the knowledge and skills that he acquired from it and how he plans to use them to his advantage now that his goal is Amazon PL. In This Episode: [00:35] Introducing aspiring Amazon PL Seller, Chris Cote. [03:20] Chris speaks about how his journey to Amazon started. Went roaming the world with a CPG company. [05:29] When Chris decided he wouldn't go back to corporate and would not retire, he ended up selling on Amazon. [06:58] The current status of Chris' Amazon business is working with small brands and managing them. [08:10] Chris' goal is to do Private Label. [08:40] Identifying new markets, new consumers, new needs is similar to CPG. [11:05] What is CPG? Consumer Packaged Goods company. [13:00] Deciding to go mild deep or mild wide inch deep with PL. [22:00] Analysing a portfolio is a lot harder. [26:03] What outside amazon would Chris try? [28:58] The larger the budget comes, larger budget expectations. Book Reference: One Word By: Jon Gordon Guest Links and References: LinkedIn: https://www.linkedin.com/in/chris-cote-3292bb3/ Email: [email protected] Links and Resources: Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Text "Amazon" to 69922 Wizards of Amazon on Facebook: Wizards of Amazon on Instagram: Wizards of Amazon on LinkedIn: Wizards of Amazon on Twitter:
#063- Is the Walmart Opportunity what Amazon was 6 Years Ago with Miro Posavec
There are people thankful for the pandemic and Miro is one of them. Find out why in this episode. People doing Amazon business are mostly loyal to Amazon mainly because there is this VIP, private club and elite club treatment to sellers as well as consumers. While on Walmart, there is this feeling that you are getting the cheapest product. With that, Walmart is stereotyped as a place to go to get the biggest and cheapest products. Will Walmart be able to break away from that stereotype? What can we expect from Walmart in the next few years as they introduced their FBA equivalent Walmart Fulfillment Services? Is Walmart the next Amazon? Find out Miro's and my opinion on this. In This Episode: [00:35] Miro Posavec is living the dream in South Florida despite the pandemic. [01:45] Miro talking about how sales exploded during the pandemic. [02:57] How Miro started on E-com with Amazon, My Shopify and Walmart. [04:33] Miro's Top 3 platform: Amazon, My Shopify and Walmart and among these three, Walmart has been gaining on sales for the last few months. [09:20] Miro talks about Walmart refund strategy. [10:30] How they are working hard on improvements. [25:25] How are PPC doing at Walmart? [26:25] Doing ads on Walmart is powerful. [29:38] FedEx as suggested/priority courier for Mico. [31:53] Main priorities in Walmart: Listing Quality and getting stocks populated over Walmart. [33:29] Biggest listing impact you should note. Book Reference: Man For All Seasons: A play By Robert Bolt Guest Links and References: TWITTER: https://twitter.com/miroposavec?lang=en FACEBOOK: https://www.facebook.com/miro.posavec Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter
#062-Walmart Fulfillment Services & Tools to Succeed on Walmart with Dotcom Partners
How do sellers keep up with the ever developing e-commerce? Amazon is a dominant online store, Is it worth trying Amazon competitors? In this episode, we are not going after Amazon but an Amazon FBA equivalent that is Walmart Fulfillment Services and there is no one else who understands Walmart than Dot Com Partners. Paul and Sergio of Dot Com Partners, being ex-Walmart specialists that they are, will be sharing with us the new features available at Walmart that sellers can take advantage of. Changes and shortcomings that Walmart FS is facing to date, hear it first on this show. InThis Episode: [00:37] Welcoming Sergio & Paul of DotCom Partners. [02:25] Paul speaks about Walmart Fulfillment Services, an Amazon FBA equivalent. [03:45] Paul explains how Dot Com Partners started. [05:20] Paul takes the buyer roles in Walmart and what Dot Com Partners agency does to help sellers run their business at Walmart. [10:19] Walmart has tools prepared that leads to growth to succeed in the next 2-3 years. [13:03] Changes in Walmart happened not because of the pandemic but has already been in line and is going in the direction it was meant to. [14:53] Walmart having an FBA equivalent and how was the process? [17:23] Sergio discusses the shortcomings WFS is going through and that includes manually providing information for the seller's product. [19:42] Shipping through WFS and what it's like. [21:00] WFS provides 2 -day shipping [22:50] One of WFS' goal is to go faster than Amazon [24:53] Tools that Waalmart has includes listing quality score [27:30] WFS penalises when seller's items are OOS [32:00] What is a Pro Seller Badge? Book References: Beloved by: Tony Morison Dune by: Frank Herbert Guest Links and References: WEBSITE: https://dotcompartners.com/ LINKEDIN: https://www.linkedin.com/company/dotcom-partners EMAILS: [email protected] Sergio Cruz [email protected] Paul Clauss [email protected] Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter
#061-How to Succeed with a Competitive Product, During a Pandemic, as a First-Year Seller with Noemi Bolojan
061-How to Succeed with a Competitive Product, During a Pandemic, as a First-Year Seller with Noemi Bolojan How many years does it take for a business to be successful? They say it takes 2 to 3 years for a business to profit and more than 5 years to be successful. They say the first year of running a new business is the hardest. It's not the case for Noemi, who started her e-com journey early this year and considered a successful seller in 6 months. From a successful newbie like Noemi, she has amazing advice for those who would want to test the waters. Get inspired by her success story. Let's hear what she has to say about her success and how she defines it. In This Episode: [00:34] Introducing a new close friend and amazing seller Noemi Bolojan. [01:10] First time meeting Noemi Feb. 27, 2000 at the cruise. [02:50] July when Noemi started selling her first product. [03:15] Trivia: Noemi is in a band before starting e-com. [11:30] First year of selling is nothing but success. [14:05] What is Noemi's biggest set back? [18:25] How does Instagram work to leverage her product? [20:10] Rating Instagram as 7-8/10 on how beneficial it is on her business. [22:00] Advice to new sellers: Understand your product. [32:20] Does Noemi consider herself a successful entrepreneur? Book References: Fooled By Randomness By: Nassim Nicholas Taleb Rich Dad Poor Dad By: Robert Kiyosaki Thinking Fast & Slow By: Daniel Kahneman Influence and Persuasion By: Robot Cialdini Podcast By: Naval Ravikant Episode #038 Links and Resources: TELEGRAM: amazongroupchat.com INSTAGRAM: https://www.instagram.com/noemibolojan/?hl=en Wizards of Amazon: Wizards of Amazon Courses: Wizards of Amazon Meetup: Text "Amazon" to 69922 Wizards of Amazon on Facebook: Wizards of Amazon on Instagram: Wizards of Amazon on LinkedIn: Wizards of Amazon on Twitter:
#060-Amazon, Walmart and Etsy Product Ranking with AZ-Rank and Alina Vlaic
060-Amazon, Walmart and Etsy Product Ranking with AZ-Rank and Alina Vlaic There are a lot of ways to top rank your Amazon products but which ones work? With millions of Amazon sellers trying to rank, what are the chances yours could? What are effective ranking factors to make it on top? Learn a thing or two about ranking from Alina Vlaic of AZ Rank and with her knowledge in the Ins and Outs of ranking, she can guarantee ranking as problem solved. Listen in as she shares how she got started in e-com as an Amazon seller, failed a launch and what makes her decide to do a ranking business. When asked between product sourcing and ranking, she chose ranking. Tune in as she delves into why she prefers this route, her community of sellers, her ranking recommendation strategies, and outside Amazon marketplace platform. You wouldn't want to miss nuggets of knowledge she will be sharing, so listen in. In This Episode: [00:33] Introducing a new friend Alina Vlaic. [02:52] Alina talks about how she started as a seller in Amazon UK & Europe. Moved to the USA to pursue PL. [04:42] How AZ Rank was founded. [05:39] Alina talks about a n unsuccessful product launched. [08:31] What does AZ Rank do and its services. [12:18] Alina was asked to choose between Product Sourcing or Ranking. [14:57] AZ Rank using gray [17:22] Building ranking plan combining search find buy. [20:22] 2 channels Alisa recommends to consider : Etsy & Walmart [28:40] Why is Walmart PL a lot easier according to Alina. [32:47] How is the ranking in Walmart and Etsy like? [33:48] Advice from Alina: Diversity. Book Reference: Traction By: Gino Wickman WEBSITE: azrank.com FACEBOOK: AZRANKcom INSTAGRAM: azrank_com YOUTUBE: https://www.youtube.com/channel/UCfKyogRamiBh49yZ8sHwpSA Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter
#059-Three things I am excited about on Amazon in 2021
Today's episode is a solo episode. I'm recording this in my new home office and realised that we are on the month of the year. As for e-commerce, I hope everyone is crashing it as we end this year. I'm doing this episode before the year ends without letting this opportunity pass to tackle something about the coming year and I'm extremely excited to be sharing with you the three things I'm excited about on Amazon in 2021. We all have something to look forward to in the coming year, don't we? I hope this episode will get you excited for 2021 as Iam and will help you in any way to know what will be your focus and get your creative juices going with you. Share what you think about this episode and the things you are excited about and what you will be doubling down on in your Amazon business on our telegram group chat at amazongroupchat.com. In This Episode: [00:33] Today's episode is a solo episode. [03:40] Today's topic is about 3 things I'm most excited about in 2021. These are going to be my focuses. [05:15] First on the list is Amazon Live Video. Find out why I will be quadrupling down on this in the coming year. [05:58] Why is live video selling is easy money? [06:24] I will talk about the benefits of the new Follow button. [10:10] Second thing I will be most excited about is DSP or Demand Side Platform. [11:40] DPS is a programmatic advertising platform and it is not cheap but it's definitely worth it. [12:10] I'll talk about video ads through DPS. [13:50] The third one I'm going to be doubling down is off Amazon brand building. [14:12] off Amazon traffic [16:15] I will be talking about my urban gardening brand relaunch and my plans to rerank and drive external traffic to it. Links and Resources: Wizards of Amazon: Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter
#058- Amazon Seller Success Continuing into 2021 with Alfredo Borjas of SellersFunding
In e-commerce or in any other business that keeps evolving, how does your business keep up? Do you see growth in as early as 1 year? Are you starting a business and interested to learn what your working capital can do? If the answer is yes, get the dibs in this episode as Alfredo tells us what it's like to start a business at Sellers Funding and what businesses they can help grow. Alfredo will also be sharing with us his hindsight of what e-commerce will be like in the year 2021 given the Covid situation. If this caught you, you have to stay tuned in as it is a positive view. In This Episode: [00:35] Welcoming Alfredo Borjas. Alfredo and I were Covid friends [01:45] Seller Funding basics [02:40] Alfredo being an attorney for insurance claims and how he shifted to being customer manager at SF. [05:53] Sellers Funding started from offering loans for e-com businesses only and expanded now and has a different range of products from offering financial solutions for international payments, digital wallet and more. [07:00] How is the range of funding like in SF? [08:15] Customer success managing [09:25] Saying no to clients when SF feels like they are not ready yet is the hardest part. [13:50] How Covid actually impacted Amazon industry and other online seller businesses. [17:15] How does SF work for new clients in other countries? [20:30] How will lending business look next year? [21:58] Growth is continuing. Guest Reference: WEBSITE: sellersfunding.com INSTAGRAM: @sellersfunding LINKEDIN: sellersfunding Website Offer: sellersfunding.com Book Reference: Predictable Revenue By: Aaron Ross Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text "Amazon" to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter