This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: - Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators. We cover: - Should Twitter relaunch Vine? - Who's "really" leading Twitter now? - Will creators pay for the blue check mark? - Is it Meta's time to develop a competitive product? - and much more... This week's links: Twitter to Lay Off 25 Percent Elon Disolves Twitter's Board Musk to Reboot Vine Twitter Wants to Be Paid Is It Meta's Time to Compete with Twitter? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective? Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing. This week's links: Twitter Gets New Leader Meta's Distasterous Results The Ad Market Is In Peril MrBeast's Business Model Biden Bans Semiconductors in China --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots? And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again. Rants and raves include a new publishing option and the marriage between the NFL and Amazon. This week's links: Ye Buys Parler Netflix Goes Ad-Supported Netflix Quarterly Earnings Steve Case Predicts the Future Walmart Builds Creator Network Meta Is All Legs NFL/Amazon Announce Black Friday Game --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators. PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come? And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters. Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building. This week's links: PayPal Terms and Conditions Issues The Economics of Social Media Accounts CNN's NFT Rug Pull White House AI Bill of Rights Pittsburgh PR Content Marketing --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands? Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads. Rants and raves include Amazon, travel tips, and content marketing careers research. This week's links: Kim Kardashian Crypto Suit Elon Musk Buys Twitter Fandom Buys Red Venture Sites Facebook Ends Newsletter Meta to Sell More Ad Spots Content Marketing Salary Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to take, take, take. Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye. This week's links: Disney Goes Web3 Interview with Disney CEO on Next-Gen Storytelling Social Media Giants Changing Terms on Creators Is BeReal for Real? Long-form Content Isn't Dead Buzzfeed Valuation Dropping The 10k Creator Podcast with Joe Pulizzi and Daren Smith --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Spotify Sells Audiobooks Twitch Online Gambling Announcement ESPN Launches Creator Network Starbucks and Web3 Brands and Purpose Emmy Award Results --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it. In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months. And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right? In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace. This week's links: Truth's SPAC Down 9% Truth's Trademark Down Google Won't Play with Trump Time Buys Brandcast AI and Content Facebook and Cambridge Suit Comms Research New NFT Marketplace --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough? Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform. Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not. And...is TikTok monitoring your information? You bet they are. Rants and raves include the fiasco in Cleveland sports and a review of The Sandman. This week's links: Truth Social Numbers Up Instagram Changes All the Rules YouTube Bans Tate Google's Helpful Update TikTok Security Risk Pam's LinkedIn Plea for Browns' Fans --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it. Morning Brew is yet another in line to launch a creator program. What are they doing differently? A new group-based social network is launched (Niche). But how long will it last? And Meta (Facebook) launches their metaverse program in France and Spain. And yes, it is the most ridiculous thing you will see today. Rants and raves include creator burnout and Creem magazine. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Mailchimp Deactivates Morning Brew Creator Program Meet Niche Zuckerberg's Metaverse Creator Needs a Break Creem Magazine Returns TV or Social Media More Polarizing? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes) Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not). Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue. Rants and raves include online gambling content and whether it's better or worse to work from home. This week's links: Disney's Upside Surprise Axios Sells Media Exit Multiplier Lyft's Media Operation xQc Wagers $685 Million Malcolm Gladwell on Working from Home --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business? Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago? We are shocked that payola is happening on podcasts. What needs to be done to combat this? Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Twitter Launching New Spaces Meta Ends Publisher Deals Meta Alters News Feed Instagram Adds Payment for Reels Podcast Payola Meta Not Doing Poorly Ryan Reynolds' MNTN Ad --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up? Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok? And advertising revenues are projecting down. Are we heading deeper into a depression? This week's links: SNAP Slows Twitter Earnings MSFT's Report Coinbase Insider Trading Suit SEC Launches Probe Against Coinbase Instagram Changes Ad Market Slowdown TikTok Creator Factory May Be Broken NFL Plus --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI. Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive. This week's articles: Netflix Ad-Supported Model TikTok Is the New Google for Gen Z DALLE 2, AI and Graphic Design ANA's New Influencer Guide Informa Buys Industry Dive --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter. Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so. And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead. Rants and raves include a new podcast network formula and NASA shots. This week's links: Twitter Sues Elon Musk Spotify Asquires Heardle Is Spotify's Model in Trouble? Clubhouse Isn't Dead Yet Should Netflix Launch a Theme Park? Netflix Partners with Microsoft NASA's Glamour Shot --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content. Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come. Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community. This week's articles: R Kelly's Music Gets Deleted Crosby, Stills & Nash Return to Spotify China Bans 30 Content Areas Hank Green's Vidcon Keynote Community vs. Audience --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do? Twitter launches yet another new program, this one likely to do nothing at all. And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right? Rants and raves include social media influencer spend and Amazon as your dead grandmother. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Creator Economy Research Twitter Launches New Advertiser Program BHG Print Kill Social Media Influencer Spend Amazon and Your Dead Grandma Fractional CMO Jobs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work. Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk. Rants and raves include amazing Web3 use cases and PritchardCon. This week's links: Twitter Rolls Out Notes Snap's CEO Thinks Twitter Can Be Super-App Facebook's Creator Monetization Ideas Not Boring and Web3 Use Cases The Drum and Mark Pritchard Mark Pritchard Video --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Canada unleashes a controversial law that seems like way more problem than solution. Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no) Rants and raves include when it's time to stop your content and bringing back AOL. This week's links: Coinbase Lays Off 1,000 Bitcoin Turns South Bill C-11 Facebook Rug Pull When To Pull the Content Creator Plug AOL Is Back The Cure for Imposter Syndrome --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search engine is born, and yet another social-token player enters the field. Rants and raves include creating during a recession, privacy and Meta does something good for a change. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Are SPACs Dead? Clubhouse Losing Talent Is Social Audio Dead? Yep - A New Search Engine Calaxy and Social Tokens Recession Not Bad for Creators Meta Developing Basic Ads Apple and Privacy --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3. Rants and raves include the Michelob Ultra guy and social media rulings. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Twitter Hurting Media Companies Move to Sponsorships NP Digital's Acquisition Will SMS work for Subs? OpenSea Exec in Trouble Michelob Ultra Guy "Fans First" by Jesse Cole Texas Social Media Law --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely. Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing. In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Seth Green's NFT Problem Conan Sells Out Antitrust Violations for Google/Facebook 2022 State of Crypto Report 2022 Creator Economy Report Google as Carrier --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This episode could be our ticket to Webby fame. You'll just have to listen to be sure. We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew? Rants and raves include a TED Talk from the Instagram CEO and more Star Trek. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Elon Musk Can't Stop Tweeting 20 Percent Spam Accounts on Twitter Spotify Goes NFT Netflix & Livestreaming Instagram TED Talk --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass? The New York Times and Disney release earnings and the boys run through the highlights. The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct? And Instagram launches a test NFT program. Good move? Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss. This week's links: New York Times Results Disney+ Ramping Up NFTs Are Dead Wall Street Journal Is Dead Wrong Instagram Testing NFTs Forget Personalization SBUX NFT Loyalty Program --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX). Data points include- - How long until content creators get to revenue. - How long to financial independence. - What are the aspects that move a content creator to a content entrepreneur. - Key points for both content marketers and content creators to consider. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising? The subscriber model is getting a lot of hate lately, but there is still hope. Rants and raves include an interesting NFT launch and a try at Gen Z social media. This week's links: Google & Microsoft Ad Growth YouTube Falls on Lower Growth Twitter Mulls Ad-Free Platform Subscriptions Aren't Doomed Morning Brew Gets to 4 Million Subs Security Token Launched Non-Fungible Testicles --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general? Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal. This week's links: Netflix Subscriber Loss Netflix Looks at Ad-Supported Model Rolling Stone Goes Creator Economy Rolling Stone MrBeast Case Study Integrity and Sponsored Content Influencers Are Becoming Entrepreneurs Web Scraping --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert is not impressed. Meta begins their metaverse project with price gouging, while BeReal is the new social app darling. Rants and raves includes true quality content and the dark side of content marketing. This week's links: Elon Musk to Buy Twitter Jack Dorsey's First Tweet Does Nothing Big Cuts at CNN+ Coinbase and BAYC Meta Overcharges BeReal Growth Marketing Dive Sponsored Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not. This week's links: Elon Musk and Twitter YouTube to Launch Podcast Player Podcasting Stats See First Drop Tech Startup Doesn't Mention NFTs or Web3 Journalists and Personal Brands The Hero - Movie What Is the Metaverse? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing? This week's links: Hubspot's Creator Program Vimeo Price Aches Wendy's and Meta Partner on a Cheeseburger BAYC Pop-Up Store Big Money with a Small Audience Jay Acunzo's Accountability Program Understanding Web3 Tech Company Wins Oscar Jeff Charney's New Gig --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events. Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans. This week's links: BAYC Gets $450 Million Time Launches NFT Stella Drops an NFT for Water Morning Brew Launches Events New York Times and Web3 --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this episode include: HBO Max + Discovery Instagram All-In on NFTs Acura Launches New NFT Program Lacoste Goes Metaverse with Minecraft Podcasting Ads on Upswing Nielsen Drama Yuga Labs Buys CryptoPunks/Meebits --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing? Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator. Rants and raves include a knock on Slack and quality Disney data. Links this episode: Disney's Ad-Supported Option CryptoPunk Loan Netflix Gaming Buy Knitting.com Fail Slack Platform Mess Disney Data --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity. Rants and raves include NFTs for access and a podcasting toy for white guys. Links this Episode: Attend CEX - Creator Economy Expo Tweet regarding Russian Media Russia's Propaganda Machine Epic Games Buys Bandcamp Salesforce Accounces NFT Cloud Service SF Employees Protest NFT Service TikTok Goes to 10 Minutes Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi Coinbase Super Bowl Ad Controversy Podcast Toy for White Guys - SNL h/t Tom Webster for the episode title. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. - Opportunities for content creators. - Short-term Web3 predictions. Links this episode: Go-to-market in Web3 JP Morgan Enters Web3 Coinbase and TRUST Why Brands Need to Pay Attention to NFTs Attend CEX - Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes. Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller. Episode Links - Coinbase Rocks the Super Bowl Super Bowl Winners Spotify Buys More Binance and Forbes Andrew Davis and Loyaty Loop Register for Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company. Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators. And we have three company examples experimenting with the Metaverse. Well, not really. In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up. In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity. Robert's book recommendation: The Opposable Mind by Roger Martin. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. image: Getty Images

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter? And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play? We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy. And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000. In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care? There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go! Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision? Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Podcast image: Universal Pictures

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up. The Information says media valuations are down except for paid subscription models. True? Well, not really. LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help? Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up). In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

All the wrong 2022 content predictions in one place. From Robert - - Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS. - Web 3.0 Stumbles with Security Concerns - But gets back on track. - A Big Tech Brand - Buys One of the Big Media Brands... - Data and Privacy actually become a thing in 2022. - Talent Acquisition will be the number one priority for businesses. From Joe - - Multiple tech companies turn into large media enterprises. - META develops a closed crypto community. - Content marketers begin to learn the art of acquisition. - Social tokens go big in 2022 and other crypto predictions --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind. Robert reviews: - Mirror and the Ownership Economy - The Subscription Economy - News from Dennis Publishing - Salesforce Launching a Streaming Service - IBM's new spinoff Joe reviews: - Rented land in the news (Twitch and OnlyFans) - Hubspot purchase of The Hustle - The NFT Boom - Clubhouse at $4 billion valuation - Name/Image/Likeness from the NCAA --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC. What does this mean for media and content creators moving forward? In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.) Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem. Twas the Night Before Break by Robert Rose 'Twas the night before break, #TheStruggleWasReal, No marketer rested easy, discontent did they feel. Budgets and plans hung by email attachments, In the hopes that VPs would approve their advancement. Managers all sighed and climbed into their beds, While visions of new podcasts danced in their heads. She in Lululemon and I in Cowboys gear Had settled in for cocktails after a long, chaotic year When online in my feeds, there arose such a clatter. I sprang open my Chrome to see what was the matter. Away to my tabs, I clicked on them post haste, Tore open Google News to see just what we faced. The headlines were filled with so much interruption – A luster of clickbait o'er this holiday disruption. When what to my marketer's eyes should appear? Nothing but omicron, crypto, stock crashes, and fear. Suddenly a noise came so lively and quick, The voice I recognized could be only St. Nick! With a whistle and a shout, he parked on my roof – His self-driving Tesla couldn't distinguish the route. As fast as Quibi proceeded to fail, St. Nick jumped to his MacBook and opened email. "Now budgets! Now plans! Now audits! Now tech! On process! On content! On calendars in check!" He flew 'cross the keyboard, dramatically smashed Send, Gave us all our approvals, extending our content spend. He spoke not a word but held his hand to his ear Listening for mail notifications across the world to appear. Then laying his finger aside of his nose He winked and said, "Tell it well, Robert Rose." St. Nick sprang to his Tesla, gave me a quick wave, Then turned and confided, "Some plans even Ryan Reynolds can't save. "But for all the content marketing folk and for you, I wish you good times in 2022." And then he flew off, with less noise than in Clubhouse Waving off all the fear, the uncertainty, the doubts. Then I heard him exclaim as he shifted into "gear," "Happy Holidays to all and a Happy New Year!" --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds. Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch. In acquisition news, Nike buys metaverse company RTFKT. In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event. As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available. Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed? M&A is taking off in the newspaper industry. But what is a newspaper anyway? Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick. And cosmetic company Lush kills all social media content production. Good move? In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions - yeah, pretty much the ones we felt like answering. Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection. For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin. We've separated the questions into two basic categories: industry trends and questions about us and the show. INDUSTRY QUESTIONS SEGMENT QUESTION #1 Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao. On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land. With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away? The second part comes from email - and is from José Delameilleure. I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it? QUESTION #2 Our next question also comes via the Twitter Hashtag and is from Jared Opfer. What business had the biggest miss in the last 12 months? Who has the biggest opportunity in the next 12 months? QUESTION #3 Our next question is from our friend Bernie Borges through the Contact Form on our Website. I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take? QUESTION 4 The next question comes from Eddie Naranjo via the contact form on the site. The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services. QUESTION 5 Our next question is the last in our industry space from Yen Yee who asked this question via the hashtag on Twitter. What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt? ------------ This week's sponsor: Parse.ly Is your content team still split between creative types and numbers people? How many people on your team actually use Google Analytics every day? Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven. Make it easy for your team to understand what content drives conversions. Make it easy for them to see what's working—and do more of that. Make it easy to prove the impact content has on your business, every day. In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren't data driven. Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It's just that much easier. They're no longer split between creative types and numbers people—they're both. If you're ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe. ------------ QUESTION 6 Our question number six comes from Annie Schiffmann and it's our first audio question. How has the show evolved over 300 episodes. If I looked at episode 99, 199 and 299 how would you say the show has evolved? QUESTION 7 The Next question is from Esben Johansen and comes via the Twitter Hashtag. If you could add one thing to your fantastic book Killing Marketing what would it be? QUESTION 8 The next question is from John Morgan and comes via the Email Contact Form. Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last? QUESTION 9 Is another audio question - and it comes from our friend Ian Truscott. What is your favorite cocktail? QUESTION 10 Our last question comes from Rebecca and is through the Email Contact Us Form. As you look out to the future of Content