This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up? Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok? And advertising revenues are projecting down. Are we heading deeper into a depression? This week's links: SNAP Slows Twitter Earnings MSFT's Report Coinbase Insider Trading Suit SEC Launches Probe Against Coinbase Instagram Changes Ad Market Slowdown TikTok Creator Factory May Be Broken NFL Plus --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI. Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive. This week's articles: Netflix Ad-Supported Model TikTok Is the New Google for Gen Z DALLE 2, AI and Graphic Design ANA's New Influencer Guide Informa Buys Industry Dive --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter. Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so. And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead. Rants and raves include a new podcast network formula and NASA shots. This week's links: Twitter Sues Elon Musk Spotify Asquires Heardle Is Spotify's Model in Trouble? Clubhouse Isn't Dead Yet Should Netflix Launch a Theme Park? Netflix Partners with Microsoft NASA's Glamour Shot --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content. Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come. Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community. This week's articles: R Kelly's Music Gets Deleted Crosby, Stills & Nash Return to Spotify China Bans 30 Content Areas Hank Green's Vidcon Keynote Community vs. Audience --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do? Twitter launches yet another new program, this one likely to do nothing at all. And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right? Rants and raves include social media influencer spend and Amazon as your dead grandmother. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Creator Economy Research Twitter Launches New Advertiser Program BHG Print Kill Social Media Influencer Spend Amazon and Your Dead Grandma Fractional CMO Jobs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work. Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk. Rants and raves include amazing Web3 use cases and PritchardCon. This week's links: Twitter Rolls Out Notes Snap's CEO Thinks Twitter Can Be Super-App Facebook's Creator Monetization Ideas Not Boring and Web3 Use Cases The Drum and Mark Pritchard Mark Pritchard Video --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Canada unleashes a controversial law that seems like way more problem than solution. Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no) Rants and raves include when it's time to stop your content and bringing back AOL. This week's links: Coinbase Lays Off 1,000 Bitcoin Turns South Bill C-11 Facebook Rug Pull When To Pull the Content Creator Plug AOL Is Back The Cure for Imposter Syndrome --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search engine is born, and yet another social-token player enters the field. Rants and raves include creating during a recession, privacy and Meta does something good for a change. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Are SPACs Dead? Clubhouse Losing Talent Is Social Audio Dead? Yep - A New Search Engine Calaxy and Social Tokens Recession Not Bad for Creators Meta Developing Basic Ads Apple and Privacy --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3. Rants and raves include the Michelob Ultra guy and social media rulings. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Twitter Hurting Media Companies Move to Sponsorships NP Digital's Acquisition Will SMS work for Subs? OpenSea Exec in Trouble Michelob Ultra Guy "Fans First" by Jesse Cole Texas Social Media Law --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely. Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing. In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Seth Green's NFT Problem Conan Sells Out Antitrust Violations for Google/Facebook 2022 State of Crypto Report 2022 Creator Economy Report Google as Carrier --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

This episode could be our ticket to Webby fame. You'll just have to listen to be sure. We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew? Rants and raves include a TED Talk from the Instagram CEO and more Star Trek. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Elon Musk Can't Stop Tweeting 20 Percent Spam Accounts on Twitter Spotify Goes NFT Netflix & Livestreaming Instagram TED Talk --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass? The New York Times and Disney release earnings and the boys run through the highlights. The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct? And Instagram launches a test NFT program. Good move? Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss. This week's links: New York Times Results Disney+ Ramping Up NFTs Are Dead Wall Street Journal Is Dead Wrong Instagram Testing NFTs Forget Personalization SBUX NFT Loyalty Program --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX). Data points include- - How long until content creators get to revenue. - How long to financial independence. - What are the aspects that move a content creator to a content entrepreneur. - Key points for both content marketers and content creators to consider. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising? The subscriber model is getting a lot of hate lately, but there is still hope. Rants and raves include an interesting NFT launch and a try at Gen Z social media. This week's links: Google & Microsoft Ad Growth YouTube Falls on Lower Growth Twitter Mulls Ad-Free Platform Subscriptions Aren't Doomed Morning Brew Gets to 4 Million Subs Security Token Launched Non-Fungible Testicles --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general? Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal. This week's links: Netflix Subscriber Loss Netflix Looks at Ad-Supported Model Rolling Stone Goes Creator Economy Rolling Stone MrBeast Case Study Integrity and Sponsored Content Influencers Are Becoming Entrepreneurs Web Scraping --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert is not impressed. Meta begins their metaverse project with price gouging, while BeReal is the new social app darling. Rants and raves includes true quality content and the dark side of content marketing. This week's links: Elon Musk to Buy Twitter Jack Dorsey's First Tweet Does Nothing Big Cuts at CNN+ Coinbase and BAYC Meta Overcharges BeReal Growth Marketing Dive Sponsored Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not. This week's links: Elon Musk and Twitter YouTube to Launch Podcast Player Podcasting Stats See First Drop Tech Startup Doesn't Mention NFTs or Web3 Journalists and Personal Brands The Hero - Movie What Is the Metaverse? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing? This week's links: Hubspot's Creator Program Vimeo Price Aches Wendy's and Meta Partner on a Cheeseburger BAYC Pop-Up Store Big Money with a Small Audience Jay Acunzo's Accountability Program Understanding Web3 Tech Company Wins Oscar Jeff Charney's New Gig --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events. Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans. This week's links: BAYC Gets $450 Million Time Launches NFT Stella Drops an NFT for Water Morning Brew Launches Events New York Times and Web3 --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this episode include: HBO Max + Discovery Instagram All-In on NFTs Acura Launches New NFT Program Lacoste Goes Metaverse with Minecraft Podcasting Ads on Upswing Nielsen Drama Yuga Labs Buys CryptoPunks/Meebits --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing? Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator. Rants and raves include a knock on Slack and quality Disney data. Links this episode: Disney's Ad-Supported Option CryptoPunk Loan Netflix Gaming Buy Knitting.com Fail Slack Platform Mess Disney Data --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity. Rants and raves include NFTs for access and a podcasting toy for white guys. Links this Episode: Attend CEX - Creator Economy Expo Tweet regarding Russian Media Russia's Propaganda Machine Epic Games Buys Bandcamp Salesforce Accounces NFT Cloud Service SF Employees Protest NFT Service TikTok Goes to 10 Minutes Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi Coinbase Super Bowl Ad Controversy Podcast Toy for White Guys - SNL h/t Tom Webster for the episode title. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. - The pushback against Web3 and tokens. - Examples of what's working and what isn't. - Opportunities for content creators. - Short-term Web3 predictions. Links this episode: Go-to-market in Web3 JP Morgan Enters Web3 Coinbase and TRUST Why Brands Need to Pay Attention to NFTs Attend CEX - Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes. Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller. Episode Links - Coinbase Rocks the Super Bowl Super Bowl Winners Spotify Buys More Binance and Forbes Andrew Davis and Loyaty Loop Register for Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company. Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators. And we have three company examples experimenting with the Metaverse. Well, not really. In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up. In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity. Robert's book recommendation: The Opposable Mind by Roger Martin. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. image: Getty Images

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter? And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play? We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy. And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000. In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care? There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go! Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision? Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Podcast image: Universal Pictures

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up. The Information says media valuations are down except for paid subscription models. True? Well, not really. LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help? Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up). In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

All the wrong 2022 content predictions in one place. From Robert - - Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS. - Web 3.0 Stumbles with Security Concerns - But gets back on track. - A Big Tech Brand - Buys One of the Big Media Brands... - Data and Privacy actually become a thing in 2022. - Talent Acquisition will be the number one priority for businesses. From Joe - - Multiple tech companies turn into large media enterprises. - META develops a closed crypto community. - Content marketers begin to learn the art of acquisition. - Social tokens go big in 2022 and other crypto predictions --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind. Robert reviews: - Mirror and the Ownership Economy - The Subscription Economy - News from Dennis Publishing - Salesforce Launching a Streaming Service - IBM's new spinoff Joe reviews: - Rented land in the news (Twitch and OnlyFans) - Hubspot purchase of The Hustle - The NFT Boom - Clubhouse at $4 billion valuation - Name/Image/Likeness from the NCAA --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC. What does this mean for media and content creators moving forward? In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.) Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem. Twas the Night Before Break by Robert Rose 'Twas the night before break, #TheStruggleWasReal, No marketer rested easy, discontent did they feel. Budgets and plans hung by email attachments, In the hopes that VPs would approve their advancement. Managers all sighed and climbed into their beds, While visions of new podcasts danced in their heads. She in Lululemon and I in Cowboys gear Had settled in for cocktails after a long, chaotic year When online in my feeds, there arose such a clatter. I sprang open my Chrome to see what was the matter. Away to my tabs, I clicked on them post haste, Tore open Google News to see just what we faced. The headlines were filled with so much interruption – A luster of clickbait o'er this holiday disruption. When what to my marketer's eyes should appear? Nothing but omicron, crypto, stock crashes, and fear. Suddenly a noise came so lively and quick, The voice I recognized could be only St. Nick! With a whistle and a shout, he parked on my roof – His self-driving Tesla couldn't distinguish the route. As fast as Quibi proceeded to fail, St. Nick jumped to his MacBook and opened email. "Now budgets! Now plans! Now audits! Now tech! On process! On content! On calendars in check!" He flew 'cross the keyboard, dramatically smashed Send, Gave us all our approvals, extending our content spend. He spoke not a word but held his hand to his ear Listening for mail notifications across the world to appear. Then laying his finger aside of his nose He winked and said, "Tell it well, Robert Rose." St. Nick sprang to his Tesla, gave me a quick wave, Then turned and confided, "Some plans even Ryan Reynolds can't save. "But for all the content marketing folk and for you, I wish you good times in 2022." And then he flew off, with less noise than in Clubhouse Waving off all the fear, the uncertainty, the doubts. Then I heard him exclaim as he shifted into "gear," "Happy Holidays to all and a Happy New Year!" --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds. Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch. In acquisition news, Nike buys metaverse company RTFKT. In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event. As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available. Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed? M&A is taking off in the newspaper industry. But what is a newspaper anyway? Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick. And cosmetic company Lush kills all social media content production. Good move? In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions - yeah, pretty much the ones we felt like answering. Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection. For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin. We've separated the questions into two basic categories: industry trends and questions about us and the show. INDUSTRY QUESTIONS SEGMENT QUESTION #1 Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao. On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land. With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away? The second part comes from email - and is from José Delameilleure. I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it? QUESTION #2 Our next question also comes via the Twitter Hashtag and is from Jared Opfer. What business had the biggest miss in the last 12 months? Who has the biggest opportunity in the next 12 months? QUESTION #3 Our next question is from our friend Bernie Borges through the Contact Form on our Website. I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take? QUESTION 4 The next question comes from Eddie Naranjo via the contact form on the site. The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services. QUESTION 5 Our next question is the last in our industry space from Yen Yee who asked this question via the hashtag on Twitter. What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt? ------------ This week's sponsor: Parse.ly Is your content team still split between creative types and numbers people? How many people on your team actually use Google Analytics every day? Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven. Make it easy for your team to understand what content drives conversions. Make it easy for them to see what's working—and do more of that. Make it easy to prove the impact content has on your business, every day. In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren't data driven. Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It's just that much easier. They're no longer split between creative types and numbers people—they're both. If you're ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe. ------------ QUESTION 6 Our question number six comes from Annie Schiffmann and it's our first audio question. How has the show evolved over 300 episodes. If I looked at episode 99, 199 and 299 how would you say the show has evolved? QUESTION 7 The Next question is from Esben Johansen and comes via the Twitter Hashtag. If you could add one thing to your fantastic book Killing Marketing what would it be? QUESTION 8 The next question is from John Morgan and comes via the Email Contact Form. Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last? QUESTION 9 Is another audio question - and it comes from our friend Ian Truscott. What is your favorite cocktail? QUESTION 10 Our last question comes from Rebecca and is through the Email Contact Us Form. As you look out to the future of Content

In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution. 2. Most influential book of all time and why? Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist. 3. If I wrote a new book right now, what would I write about? Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker. 4. Favorite/best TV show of the year. No contest...Ted Lasso. 5. Favorite current gadget. Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee. 6. Biggest marketing trend of next 12 months. Joe believes NFTs and the metaverse will be a fad for marketers, but the big trend will be content marketing M&A. Robert believes that powered-by-AI is on the rise. 7. Current marketing or content creation pet peeve? Joe fighting the "do not build your content house on rented land" battle. Robert hates longer than needed blog posts or videos. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct). Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt. Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility. Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized? Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger? Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers? Robert says yes, Joe says no, and Nike starts to create IP for Web 3. In the continued platform wars, Google and Amazon start a war with Roku over search and data. Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining. eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world. Disney lowers Disney+ expectations. Can they compete with Netflix? Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC. Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade. And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram? The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here. In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs. This Old Marketing can be found on Twitter at #ThisOldMarketing. -------- The world has changed and so has the way we learn. Embrace a new approach to building the skills and knowledge you need to succeed. The MarTech Alliance, a specialist learning solutions provider in marketing, tech and data provides a suite of learning options across its events, courses and resources, for individuals and teams. Combining the digital & physical, live & on demand, formal & informal, micro & intensive/in-depth, instructor led, self serve & community based to deliver rich learning experiences. From its anti-conference; #MarTechFest, to its market research, webinars and certified digital courses you can keep learning and keep upgrading. Checkout the MarTech Alliance to help drive your career and company. For more details visit: www.martechalliance.com/training --------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Meredith's sale says big things about the future of media. Joe and Robert break down the what and why. Axios says that the creator economy is failing. Why? Because the platforms aren't giving out enough? Because there are big winners and some losers? The creator economy is a huge success. Change the perspective a bit and see. Justin Blau has developed a new NFT marketplace for musicians. Could this be the future business model for content creators? Rants and raves include a huge rave on the Sugar Factory and a continued rant on the lack of calling the practice content marketing. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators? At the same time, Facebook is dealing with whistleblower allegations on the Hill. Well, Facebook's stock tanked and worries surrounded the tech giant. Could Facebook have planned all this? The answer is, maybe. Joe and Robert discuss a number of Facebook conspiracy theories that actually make some sense (if you are drunk or high), from a PR switcheroo to an attack against SNAP and TikTok. In other news, Chase buys Zagat...with a Chase credit card. Rants and raves include an in-depth look at YouTube for creators from MatPat and Playboy's strategy takes a turn. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals. Some strategies discussed include: - Moving from rented to owned land. - The opportunity in email. - Trends in social media. - Social tokens, NFTs and DAOs. - Content marketing mission statements and more. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move? Is there an opportunity to purchase small, digital communities? Heck yes. And...Is F* You Pay Me the real deal? Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market. Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for. Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach. And CMO optimism is higher than ever. Are they right? Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator. Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord. In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance? The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator? And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio. In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this? Vanity Fair believes that creators are in trouble either way. Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years. And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters. Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action? And the New York Times finally release their Substack killer. But will it actually work? Robert raves about the T Brand launch of "Soul of Us" and rants about bad data. Joe raves about Hubspot co-founder Dharmesh Shah's interview on "My First Million". ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.