This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus. Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind. In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media. Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them? In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing. In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing. Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next. Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions. In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal. Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys discuss why now may be the greatest moment ever for content marketing. In rants and raves, Joe comments about how now is a truly defining moment for marketing, while Robert discusses the future and opportunity in virtual events. Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all. Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets. In other news, former 49ers quarterback Colin Kaepernick launches his one publishing venture. The jury is out on whether this is actually a real thing or not. In rants and raves, Robert rants about the flawed research on the coronavirus that is affecting Corona beer, while Joe raves about Jonah Berger's "The Catalyst" and rants about Audible production. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies). Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought. In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he? There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "The Ringer." In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter's A Sense of Urgency and discusses the future of content activism. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you) Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn. In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes? The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show. And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite. In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

Yes! It's the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year's marketing predictions include: Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert). The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here. Ad Tech takes a crippling hit in 2020 (Robert). Microsoft will launch their own "Disney+" for business-to-business markets (Joe). AppleTV Plus will die (Joe, but Robert disagrees). Deepfakes take over the 2020 election process (Joe). Big agencies start to break up after large consolidation run (Robert). Robert's Rave - Brand-backed media gets another look. Joe's Rave - Essentialism by Greg McKeown ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in. In other news, the boys dissect the #SubscribeSunday program from Boston Globe, and how brands can use both an "event" and a collaborative effort to launch and grow content marketing initiatives. Finally, Joe and Robert discuss the huge opportunities and challenges for brands who want to acquire distressed media assets. In rants and raves, Joe raves about Straight No Chaser while Robert rants on California's upcoming privacy law (CCPA), with a helpful infographic from Ruth Carter on how to comply with CCPA. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their young lives. Doug Kessler (@DougKessler) asked about "what's next?" Joe covered voice and print. Robert covered drastic changes in governance. Both discussed the evolution of social media, with particular focus on Sacha Baron Cohen's recent ADL speech. In rants and raves, Joe ranted about YouTube's FTC compliance system, while Robert discussed gratitude. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels. Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer. In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough's EU office closing and provides commentary on Nielsen's company split. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes. In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit Media's latest research on blogging, and what really works in textual media today. In rants and raves, Joe applauds Elon University's approach to the Common App, while Robert rants about the talk around the demise of the CMO, and raves about how GDPR-compliant companies are winning (h/t @thanybethanybe). ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Agency Masterclass in NYC.

In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media? Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations good or bad news for marketers and content creators? Robert's raves include TCG buying a majority stake in Food52 and Airbnb buying Atlas Obscura. Joe's raves include Barstool Sports generating over $1 million selling vodka and his experience in New Orleans at three particular establishments that all marketers can learn from. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Demand Generation Summit.

Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category. An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising? Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Demand Generation Summit.

In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let's all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one? In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming legend Ninja's platform without asking, "accidentally" showing porn. After that, 2012 called and wanted it's "Marriott is now a media company" article back (Robert points out everything wrong and right about this article). In rants and raves, Joe is disgusted about Audible and how it's impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example. Robert raves Hasbro's purchase of Death Row Records and rants about IKEA's Slow TV. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google. Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a long discussion about Popeye's new chicken sandwich. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it. In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think. In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity? And FIPP suggests that future growth lies in niche media and underserved international populations. In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post). ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap. In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition. ------ Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory. Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html). Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility). The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog). The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/). Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory. This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. It's been an amazing ride. Thank you for making it possible. #ThisOldMarketing

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing. This week's story links: QUICK HITS Why Comcast Verizon and Disney Should And Shouldn't Try to Acquire Foxhttp://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/ Something Is Wrong On The Internethttps://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2 IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expandinghttps://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248 http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html TOM - This Old Marketing

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah. This week's story links: QUICK HITS Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurthttp://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt? 2018 Marketing Predictions From The C-Suitehttps://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91 IN DEPTH Mattress Company Shutters Web Publication Pivots To Printhttps://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802 Ryan Skinner From LinkedIn's Posthttps://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/ https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/ https://techcrunch.com/2017/11/09/time-to-snap-into-action/ TOM - Maxwell House http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/ https://en.wikipedia.org/wiki/Maxwell_House_Haggadah

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company. This week's story links: CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/ Ad Blocker's Successful Siege on Facebook Enters the Second Monthhttp://adage.com/article/digital/blockrace-adblock/311103/ IN DEPTH Content Marketing In Crisishttp://effworks.co.uk/content-marketing-crisis-effweek-2017/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/ https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1 TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List. QUICK HITS Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806 LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10 IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/ Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. RANTS AND RAVES http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/ http://www.marketingcharts.com/industries/business-to-business-80816 https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047 TOMLloyd's coffee shop. London. 1686. https://lloydslist.maritimeintelligence.informa.com/

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms. This week's story links: Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing. QUICK HITS Who are 2017's Top Brands Ranked by Customer Loyaltyhttp://www.marketingcharts.com/brand-related/top-brands-80670 Publishers May Have To Volunteer To Fight Against Annoying Adshttp://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/ IN DEPTH Ad Age Ad Lib - Neil Vogel's Adventure as An Accidental Publisherhttp://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/ Content Marketing Is Dead! Long Live Marketing!https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358 SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr206 RANTS AND RAVES https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/ http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/ https://jamesaltucher.com/ TOM - Polyface Farms https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumohttps://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/ Snapchat will now show you more info about the cool places your friends are visitinghttps://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers Key Trends In Social and Digital News Mediahttp://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten The Simple Article Format That Draws A Bigger Audienceshttp://contentmarketinginstitute.com/2017/10/content-creators-article-format/ SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr205 RANTS AND RAVEShttps://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3 https://www.theringer.com/2017/9/26/16364548/casper-snapchat-airbnb-startup-publications TOM - Alcoa's One Step Beyond https://en.wikipedia.org/wiki/Alcoa_Presents:_One_Step_Beyond

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models. This week's TOM example: The Points Guy. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing. NEWS Google Tells Publishers We Come In Peacehttps://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361 Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/ IN DEPTH Blue Apron Launches New Branded Podcast - Why We Eat What We Eat https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr203 RANTS AND RAVES http://www.thedrum.com/news/2017/09/27/preparing-gdpr-has-completely-changed-lloyds-digital-marketing-strategy https://www.thestreet.com/story/14166157/1/here-s-why-amazon-s-next-big-market-could-be-in-the-pharmacy-business.html http://sethgodin.typepad.com/seths_blog/2017/10/the-engine-of-our-discontent.html TOM - The Points Guy http://www.tearsheet.co/marketing/how-the-points-guy-became-the-industrys-best-content-marketing-channel

In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing. QUICK HITS Ad Week Wraps Up - Here's a Roundup Of What Happened https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095 Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show Twitter Testing 280 Character Limithttps://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html DEEP COVERAGE Research Reveals The Habits of Content Marketershttp://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/ SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr203 RANTS AND RAVEShttps://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/ https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.html THIS OLD MARKETING - Chagrin Falls Film Festival http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff. This week's story links: SPONSOR: AHrefs Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total. Google sets its sights on the iPhone with HTC dealhttps://www.theverge.com/2017/9/21/16343342/google-htc-deal-apple-iphone-war ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduateshttp://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon AlexaH/T W. Jeffrey Rice @WJeffreyR http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html EPISODE SPONSOR: SNAPAPP Download the SnapApp report "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr202 RANTS AND RAVES http://www.business2community.com/big-data/predictive-analytics-predicting-customer-behavior-improve-roi-01915285#jw1eBdrmfoRRIVZO.97 https://www.wsj.com/articles/outside-voices-how-marketers-are-missing-a-generation-of-unreachables-1506087359?mod=nwsrl_cmo_today_newsletter&cx_refModule=nwsrl#cx_testId=16&cx_testVariant=ctrl&cx_artPos=7 TOM - FLUFF https://www.skyword.com/contentstandard/marketing/fluff-piece-marshmallow-fluff-used-content-marketing-thing/

In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS Ad Trade Groups Protest Apple's Move To Limit Use OF Browser Datahttps://www.wsj.com/articles/ad-trade-groups-protest-apples-move-to-limit-use-of-browser-data-1505423574 Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Siteshttps://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211 Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Mediahttps://www.mediapost.com/publications/article/307031/wpp-invests-in-podcaster-brooklyn-based-gimlet-pa.html Ev Williams On Medium's Spotifyish Future - And Why He Changed His Mind About Adshttp://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts.com/television/pay-tv-and-cord-cutting-80047 https://www.marketingweek.com/2017/09/14/marc-pritchard-2017-year-bloom-came-off-rose-digital-media/ https://www.ohiolottery.com/InspiredOH#UserStories TOM Example Fearless Girl http://www.adweek.com/brand-marketing/fearless-girl-stole-the-worlds-heart-but-what-did-it-do-for-the-clients-business/

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: DEEP COVERAGE The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/ Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181 SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/ 6. TOM - The Rock Island Line https://www.youtube.com/watch?v=wI4nRD-DRpk Thank you to all our listeners for making #200 so special!

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/google-getting-ready-buy-marketo-222663 Trade Desk Responds To P&G's Pritchard's Call For Actionhttp://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVEShttps://www.youtube.com/user/robs70986987 https://digiday.com/media/german-publishers-joining-forces-duopoly/ https://www.mediapost.com/publications/article/306604/taylor-swift-makes-mags-along-with-music.html THIS OLD MARKETING - Warsaw, Indiana http://townincbook.com/ https://orthoworxindiana.com/about-us/

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor. This week's story links: Opening Sponsor WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sinkhttps://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230 Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguardhttps://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395 Washington Post Brings Artificial intelligence To Its Native Ads https://digiday.com/media/washington-post-brings-artificial-intelligence-native-ads/ IN DEPTH NEWS The Engagement Gap: How B2B and B2C Firms Are Missing The Markhttps://www.marketingprofs.com/charts/2017/32661/the-engagement-gap-how-b2b-and-b2c-firms-are-missing-the-mark Gwyneth Paltrow's Goop Just Got Slammed For Deceptive Advertisinghttps://www.buzzfeed.com/stephaniemlee/gwyneth-paltrows-goop-just-got-slammed-for-deceptive SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES http://www.mumbrella.asia/2017/08/apac-marketers-value-content-marketing-roi-accountability https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR https://www.thectoadvisor.com/

This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS Apple To Spend $1Billion On original TV Shows For Its Streaming Platformhttps://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/ The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/08/15/magazine/the-rise-of-the-fidget-spinner-and-the-fall-of-the-well-managed-fad.html?emc=eta1 Brands Will Not Be Eclipsedhttp://adage.com/article/digital/ready-a-total-eclipse-art-marketing/310166/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Qualityhttp://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/ Facebook's Advertising Fallacy - That It Workshttps://www.forbes.com/sites/pamdanziger/2017/08/13/facebooks-advertising-fallacy-that-it-works/#1370bdb1662e SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197 RANTS AND RAVES http://www.minonline.com/the-big-idea-behind-harvard-business-reviews-record-growth/ https://www.mediapost.com/publications/article/305986/gdpr-drives-growth-in-security-spending-gartner.html https://www.amazon.com/Zillow-Talk-Rules-Real-Estate/dp/1455574740 TOM - AAHA https://www.aaha.org/professional/resources/trends_magazine.aspx https://www.aaha.org/professional/resources/trends_archive.aspx

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson. This week's story links: QUICK HIT NEWS Facebook Launches Watchhttps://www.wsj.com/articles/facebook-courts-video-makers-for-watch-tab-with-financial-incentives-1502445601 Netflix Gets Into The Comic Book Business By Acquiring Millarworld http://www.comicsbeat.com/monday-surprise-netflix-acquires-millarworld/ Disney Will Pull Its Movies from Netflix and Start It's own Streaming Servicehttps://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html Google Reportedly Offered 30 Billion To Acquire Snapchathttps://techcrunch.com/2017/08/03/google-buy-snap/ IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Contenthttps://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/ Turning Audience Development Into A Profit Machinehttp://www.pubexec.com/post/turn-audience-development-profit-machine/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196 RANTS AND RAVEShttps://digiday.com/media/time-inc-launches-pethero-consumer-revenue-push/?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=170807 http://www.foliomag.com/the-original-evangelist-for-b2b-content-analytics/ http://bosacks.com TOM J WALTER THOMPSON AGENCY… https://archive.org/details/thompsonredbook00thomgoog

In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer. Story links: QUICK HITS Apple Soars After Resilient iPhone Demandhttp://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/ Google Is Developing Tech for SnapChat Like Media Contenthttps://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688 Researchers Shut Down AI After It Develops Its Own Language http://www.digitaljournal.com/tech-and-science/technology/a-step-closer-to-skynet-ai-invents-a-language-humans-can-t-read/article/498142 IN DEPTH NEWS Long Form Content Boosts Engagement But Can Publishers Do it Right http://www.pubexec.com/post/long-form-content-boosts-engagement-can-publishers-right/ Hasbro Ends Talks To Buy Lions Gate https://www.theglobeandmail.com/report-on-business/international-business/us-business/hasbro-ends-talks-to-buy-entertainment-company-lionsgate-sources/article35861893/?utm_source=Shared+Article+Sent+to+User&utm_medium=E-mail:+Newsletters+/+E-Blasts+/+etc.&utm_campaign=Shared+Web+Article+Links SPONSOR - SMARTLING Download the ebook: Translation: A Reliable Recipe for Business Growth http://cmi.media/pnr195 RANTS AND RAVES http://www.licensingexpo.com/license-global/streaming-now-original-content-licensing-potential TOM - TheStreet.com https://www.thestreet.com/

In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric. This week's story links: Lauren Powell Jobs Buys Majority Stake In The Atlantichttp://adage.com/article/media/laurene-powell-jobs-buys-majority-stake-atlantic/309952/ Facebook Earnings - What Marketers Should Note From Facebook's Second Quarter Earningshttps://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733 P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway.http://adage.com/article/cmo-strategy/p-g-slashe/309936/ IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Contenthttps://digiday.com/media/hearst-experimenting-commerce-content/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/27/buzzfeed-tasty-cook-top/?utm_cid=mash-com-Tw-main-link#y8AoE1.RAaqH SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/opinion/2017/07/25/the-great-content-marketing-swindle http://www.minonline.com/distrust-and-business-models-journalist/ https://www.wsj.com/articles/gawker-media-advisers-to-put-flagship-website-up-for-sale-1501018991 THIS OLD MARKETING General Electric and Comic books in the 50's http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D U

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/amazon-lures-publishers-to-new-social-network-by-paying-them-to-post-1500482959?mod=djemCMOToday Google Aims to Reinvent How We Discover the News https://www.inc.com/alex-moazed/bgoogle-aims-to-reinvent-how-we-discover-the-new.html https://techcrunch.com/2017/07/19/the-anti-face/ Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/ SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193 RANTS AND RAVES https://www.martechadvisor.com/articles/customer-experience/the-cx-tech-integration-challenge-we-bought-all-this-software-now-what-do-we-do-with-it/ https://www.wsj.com/articles/sizmek-to-acquire-fellow-ad-tech-company-rocket-fuel-for-125-5-million-1500379406 http://sethgodin.typepad.com/seths_blog/2017/07/instead-of-the-easy-numbers.html THIS OLD MARKETING - EMILY MCDOWELL http://www.slate.com/blogs/the_eye/2015/05/06/empathy_cards_by_emily_mcdowell_are_greeting_cards_designed_for_cancer_patients.html

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS. This week's story links: Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/online-publishers-try-reducing-ads-to-boost-revenue-1499940061 Fender Strums Up Demand With Guitar Lessons http://brandchannel.com/2017/07/10/fender-play-071017/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207 SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVEShttps://www.mediapost.com/publications/article/304043/programmatic-buying-declines-12-in-q1.html? http://adage.com/article/agency-news/deloitte-s-heat-wins-john-hancock-manulife-global-creative/309746/ THIS OLD MARKETING - UBS https://www.unlimited.world/ https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service. This week's story links: Facebook found a new way to identify spam and false news articles in your News Feedhttps://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam 3 Ways Artificial Intelligence Will Change Publishinghttps://www.mediapost.com/publications/article/303474/3-ways-artificial-intelligence-will-change-publis.html Content Marketers Increasingly Looking to AI To Supplement Marketing Needshttp://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs and http://contentmarketinginstitute.com/2016/03/content-marketing-5-percent/ Most Publishers are Lousy At Audience Development - Here's Whyhttp://www.pubexec.com/post/publishers-lousy-audience-development-heres/ SPONSOR - CONTENT MARKETING WORLDGo to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday http://adage.com/article/cmo-strategy/weed-root-waste-agencies-unilever-alike/309631/ http://www.marketingaiinstitute.com/ THIS OLD MARKETING - THE US POSTAL SERVICE http://deadline.com/2016/08/the-inspectors-government-spends-millions-to-fund-cbs-kids-show-1201803819/

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. This week's story links: At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/06/25/business/media/at-cannes-the-great-gusher-of-content-comes-with-warning-signs.html Why we're dropping the term "content marketing"https://blog.intercom.com/why-were-dropping-the-term-content-marketing/#ContentStrategy The New York Times CEO on state of digital advertising: 'Nightmarish joke'https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/ SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES https://mumbrella.com.au/sacking-alex-malley-australias-biggest-content-marketing-experiment-failed-453766 THIS OLD MARKETING - BOTTICELLI https://commons.wikimedia.org/wiki/File:Botticelli,_The_Virgin_and_Child_with_Two_Angels_and_the_Young_St_John_the_Baptist.jpg

In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki. This week's show links: SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189 TOM - Kawasaki and Good Times magazine https://rideapart.com/articles/recalling-kawasakis-good-times-magazine

This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b How NerdWallet Went To a $520 Million Company Using Content https://thehustle.co/nerdwallet-maggie-leung The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters https://digiday.com/media/new-york-times-now-13-million-subscribers-50-email-newsletters/ Trust Marketing in the Fake News Era http://www.adweek.com/brand-marketing/why-you-should-double-down-on-trust-marketing-in-the-fake-news-era/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a RANTS AND RAVES https://www.cnet.com/news/amazon-etsy-net-neutrality-day-of-action/ https://www.youtube.com/watch?v=7ryV2iF0u94 https://www.youtube.com/watch?v=HDbJdqMwSL0 THIS OLD MARKETING - Mobil http://www.eyemagazine.com/feature/article/powered-flight

Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b Be Careful Celebrating Googles New Ad Blocker:Here's What's Really Going On https://theintercept.com/2017/06/05/be-careful-celebrating-googles-new-ad-blocker-heres-whats-really-going-on/ Craft Brewers Question Anheuser-Busch's Foray Into Publishing http://www.bizjournals.com/portland/news/2017/06/07/craft-brewers-question-anheuser-buschs-foray-into.html http://bostinno.streetwise.co/2017/06/07/harpoon-responds-to-ab-inbev-acquisition-of-ratebeer-site/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr187a RANTS AND RAVES http://adage.com/article/al-ries/a-words-jack-trout-positioning/309341/ http://contentmarketinginstitute.com/2017/06/brand-who-says-it-is/ THIS OLD MARKETING - MCKINSEY http://www.mckinsey.com/quarterly/about-the-quarterly

In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover. This week's show links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b Mary Meeker's 2017 Internet Trends Report http://adage.com/article/media/10-takeaways-mary-meeker-s-2017-internet-rrends-report/309214/ With a Big Amazon Streaming Deal, Berkeley's Journalism Program Is Building A Revenue Stream http://www.niemanlab.org/2017/05/with-a-big-amazon-streaming-deal-berkeleys-journalism-program-is-building-a-new-revenue-stream/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a RANTS AND RAVES http://www.noopportunitywasted.com/NOW-Book TOM - LANDROVERhttp://www.campaignlive.com/article/case-study-land-rover-customer-magazine/194221 http://www.redwoodlondon.com/our-work/land-rover-loyalty-content

Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting. Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma. This week's story links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b 5 US Media Trends To Keep An Eye On https://www.themediabriefing.com/article/five-u-s-media-trends-to-keep-an-eye-on Edison Research Releases Social Sharing In The Mobile World Reporthttp://www.edisonresearch.com/social-sharing-mobile-world/ EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185 RANTS AND RAVES https://www.newswhip.com/2017/05/reactive-storytelling-reebok/ http://adage.com/article/digital/google-moves-kill-click-attribution-sf-event/309129/ http://www.cnn.com/2017/05/26/europe/walkers-wave-twitter-campaign-disaster-trnd/ https://www.themediabriefing.com/article/airbnb-hearst-partnership-airbnbmag