This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/ 15 Most Important Slides In Mary Meeker's Internet Trends Reporthttps://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/ Yahoo's False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/ Mondelez Makes Moves To Look More Like A Media Companyhttp://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402 SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134 RANTS AND RAVES Robert: http://chiefmartec.com/2016/05/radical-nomql-movement-content-marketing/ Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/ THIS OLD MARKETING Christopherous http://www.liebe-zu-ihm.be/porsche-christophorus-magazines/ http://www.porsche.com/usa/aboutporsche/christophorusmagazine/ https://en.wikipedia.org/wiki/Christophorus_(magazine)

In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop). Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale. This week's content marketing news: Content Marketing And Compounding Returnshttp://tomtunguz.com/content-marketing-compounding-returns/ Apple And Hollywood - No Interest In Time Warner http://adage.com/article/media/apple-a-hollywood-player-hin-interest-time-warner/304189/ Scientific support for content marketinghttps://www.linkedin.com/pulse/scientific-support-content-marketing-thomas-barregren SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133 RANTS AND RAVES ROBERT http://www.adweek.com/news/technology/these-2-tech-companies-are-combining-market-research-programmatic-ads-171721 JOE http://www.teenvogue.com/story/pope-youtube This Old Marketing: Thomas Chippendale https://en.wikipedia.org/wiki/Thomas_Chippendale http://www.metmuseum.org/art/collection/search/591840

In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil. This week's content links: USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Videohttp://www.adweek.com/news/advertising-branding/kohls-sent-star-wars-treasure-trove-woman-behind-megaviral-chewbacca-video-171628 Paired with Facebook needs to make it easier to report stolen videos http://www.scottmonty.com/2016/05/facebook-needs-to-make-it-easier-to.html Pepsi's Big Bet On Content http://adage.com/article/cmo-strategy/pop-star-pepsico-s-big-bet-content-includes-a-movie/304004/ Interview with Shane Smith - CEO of Vice http://digiday.com/publishers/shane-smith-vice-media-interview/ SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132 RANTS AND RAVES Robert http://www.mediapost.com/publications/article/276285/why-dont-most-large-advertisers-treat-marketing-a.html https://www.psychologytoday.com/blog/machiavellians-gulling-the-rubes/201605/stop-trying-build-your-personal-brand Joe http://app.stylist.co.uk

In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY. This week's story links: http://www.businessinsider.com/sir-john-hegarty-on-the-perils-of-content-marketing-2016-5 https://www.theguardian.com/technology/2016/may/12/facebook-trending-news-leaked-documents-editor-guidelines http://digiday.com/agencies/confessions-social-media-exec-no-idea-pay-influencers/ http://www.bloomberg.com/news/articles/2016-05-04/youtube-said-to-plan-unplugged-online-tv-service-for-2017 This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131 RANTS AND RAVES http://www.cmo.com/articles/2016/5/6/cwtk-could-sponsored-content-be-the-antidote-to-ad-blocking.html http://techcrunch.com/2016/05/11/kik-already-has-over-6000-bots-reaching-300-million-registered-users/ THIS OLD MARKETING - OBEY http://www.relevantmagazine.com/culture/books/features/21427-the-man-behind-obey

In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. This week's article links: Content Marketing Spend Predicted to Double In The UKhttp://www.campaignlive.co.uk/article/uk-content-marketing-spend-predicted-double-2020/1393581 Good News - People Will Read Your Long Stories On Their Phones http://www.niemanlab.org/2016/05/good-news-publishers-people-will-read-your-long-stories-on-their-phones-for-two-minutes-anyway/ Multi-Channel Networks Content With Ad Buyer Fatiguehttp://www.wsj.com/articles/mcns-contend-with-ad-buyer-fatigue-1462562261 Content Commoner Not Kinghttp://adexchanger.com/the-sell-sider/content-commoner-not-king/ SPONSOR - Download Summer Marketing 101 from Marketo today - http://cmi.media/pnr130 RAVES Robert Media Design Changing IN The Digital Economy http://adage.com/article/digitalnext/media-design-change-digital-economy/303758/ Joe The Audience Takes Charge http://contentmarketinginstitute.com/2016/05/audience-takes-charge/

In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House.This week's show links:Your Media BusinessWillNotBeSavedhttps://medium.com/@joshuatopolsky/your-media-business-will-not-be-saved-1b0716b5010c#.tp0ocacnaDigital Subscriptions Driven ByCustomerPerceptionofExclusivityhttp://www.pubexec.com/post/report-finds-digital-news-subscriptions-driven-customer-perception-exclusive-content/Native AdvertisingDefinitionsContinueToConfusehttp://www.mediapost.com/publications/article/274286/native-advertising-definitions-continue-to-confuse.htmlMetrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContenthttps://contently.com/strategist/2015/12/15/metrics-meet-magic-marriott-cmo-karin-timpone-reaches-next-gen-travelers-incredible-content/SPONSOR MESSAGE - MARKETODownload the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129RANTS AND RAVESJOEhttp://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-worldROBERThttp://www.socialmediatoday.com/social-business/shortening-human-attention-span-and-what-it-means-marketers-infographichttp://www.forbes.com/sites/avidan/2016/04/25/consultants-are-eating-the-agencies-three-martini-lunch/#336805663aba

In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed. SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads. Rants include two beat downs on native advertising practices. This week's TOM example of the week: Schneider Electric's Energy University. Facebook's Scary New World for Media Companieshttp://www.businessinsider.com/facebook-future-of-content-2016-4 The Death Of Content Marketing - Why Brands Must Become Cultural Currencyhttps://medium.com/@armano/ the-death-of-content- marketing-why-brands-must- become-cultural-currency- 6f708f13214#.xr5cvjjye SNL Will Decrease Ads by 30% Next Seasonhttp://adage.com/article/ media/snl-air-fewer- commercials-season/303697/ Google Says YouTube Ads Are 80% more Effective Than TVhttp://bgr.com/2016/04/20/ youtube-ads-vs-tv-ads/ Social Cost of Bad Online Marketinghttps://hbr.org/2016/04/the- social-cost-of-bad-online- marketing SPONSOR - MARKETO with Highly Effective Email Marketing - Download the LOOKBOOK Here - http://cmi.media/pnr128 THIS OLD MARKETING - ENERGY UNIVERSITYhttp://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/

In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not. This week's article links:Everything The Tech World Says About Marketing Is Wronghttp://techcrunch.com/2016/04/12/everything-the-tech-world-says-about-marketing-is-wrong/Content Marketing’s Echo Chamberhttp://marketingland.com/content-marketings-echo-chamber-168438Newest Rainmaker at Publishers is Ecommerce Editorshttp://digiday.com/publishers/newest-rainmaker-publishers-e-commerce-editors/Buzzfeed Cuts Prospectshttp://www.theguardian.com/media/2016/apr/12/buzzfeed-projected-revenue-cuts-missed-financial-targetTHIS WEEK'S SPONSOR: GoToWebinarDownload "The 5 Tips to a Successful Webinar" http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVEShttps://hbr.org/2012/07/the-end-of-solution-saleshttp://www.amazon.com/gp/product/B013CATZIC/ref=dp-kindle-redirect?ie=UTF8&btkr=1

In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Contenthttps://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufipaired withhttp://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/Making Medium More Powerful For Publishershttps://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsdPaired With…. https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgwPrevention Magazine Takes Radical Step: No Print Adshttp://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328paired withMashable Announces Personnel Shifts and Job Cutshttp://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0This Week's Sponsor - GoToWebinarDownload "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527 Joehttp://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts THIS OLD MARKETINGThe General Magazinehttps://en.wikipedia.org/wiki/The_General_(magazine)

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers. This week's story links: Companies Favoring Content Over Adshttp://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962New Study Shows Why Retailers Should Ramp Their Email Gamehttp://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355 The Rise of the Publishing Platform Specialisthttp://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttps://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/ Joehttps://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1 http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend #ThisOldMarketing - The Federalist Papershttps://en.wikipedia.org/wiki/The_Federalist_Papers

In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands. Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year. Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine. This week's stories: The Death Of Instagram For Brandshttp://techcrunch.com/2016/03/20/the-death-of-instagram-for-brands/?ncid=rss The Marketing Tech Landscapehttp://marketingland.com/infographic-marketing-technology-landscape-113956We’re At A Tipping Point Against Ad Supported Journalismhttp://mediashift.org/2016/03/are-we-at-a-tipping-point-against-dominance-of-ad-supported-journalism/SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://www.cmo.com.au/article/596632/how-mattel-getting-back-its-creation-brand-roots/ THIS OLD MARKETINGwework creator magazinehttps://creator.wework.com

In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions. Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site. This week's TOM example: Xavier University basketball. This week's story links: Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertisinghttps://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-throughHow Easy Sleazy Money Is Ruining Publisher’s Reputationshttp://www.pubexec.com/post/easy-sleazy-money-ruining-publishers-reputations/Instagram Loses Its "Insta"http://blogs.forrester.com/jessica_liu/16-03-17-instagram_loses_its_instaNPR Decides it Won’t Promote Its Podcasts or NPR One On-Airhttp://www.niemanlab.org/2016/03/npr-decides-it-wont-promote-its-podcasts-or-npr-one-on-air/Vice Media Attacked For Marketing Tobacco Adverts For Phillip Morrishttp://www.theguardian.com/media/2016/mar/17/vice-media-attacked-for-making-tobacco-adverts-for-philip-morrisThis week's Sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVES Robert: http://adage.com/article/global-news/l-oreal-unbranded-content-hub/303009/ Joe: http://techcrunch.com/2016/03/19/welcome-to-the-social-colosseum/ #ThisOldMarketing Example: Xavierhttp://www.nytimes.com/2016/03/16/sports/ncaabasketball/xaviers-basketball-newsletter-leaves-program-without-secrets.html

In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company. This week's story links:Content Marketing World save $200 with code PNR200 http://contentmarketingworld.com/ [ENDS MARCH 31st] CMI University save $100 with code cmipodcasthttp://contentmarketinguniversity.com [ENDS MARCH 31st] Google Is Letting Celebrities And Businesses Post Directly to Search Resultshttp://www.theverge.com/2016/3/4/11164046/google-posts-search-results-self-promotion-advertisingNew York Times Acquires Influencer Marketing Agency HelloSocietyhttp://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/The Engagement Crisis In Content Marketing and Social Mediahttp://marketingland.com/engagement-crisis-content-marketing-social-media-happening-fix-166257I’m starting a New Newsletter- Rented Vs. Ownedhttp://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter-avinash/SPONSOR: GoToWebinar and their 5 Tips to Attract Your Target Audience to Your Next Webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVES Roberthttp://www.smh.com.au/business/retail/surfstitchs-online-content-strategy-raises-questions-20160311-gngix3.htmlhttp://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/ Joehttp://www.cjr.org/analysis/facebook_and_media.phphttp://www.nytimes.com/interactive/2015/03/08/opinion/sunday/algorithm-human-quiz.html?_r=1

In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups. This week's TOM example: Miller Electric. This week's story links: Half of all marketing jobs will be replaced by machine intelligencehttp://www.martechadvisor.com/articles/study-half-of-marketing-jobs-will-be-replaced-by-machine-intelligence/ Viacom Launches Branded Content Agencyhttp://digiday.com/publishers/go-beyond-standard-commercial-viacom-launches-branded-content-agency/#ptlink.fid=14475&isc=1&did=3419a05eb54a38ef746e22b6db09a3d52be74dd8&ctp=articleIntroducing Facebook Canvashttps://www.facebook.com/business/news/introducing-canvasElastic News on Atomized Contenthttp://www.bbc.co.uk/rd/blog/2015-09-elastic-news-on-a-mobileThis week's sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience Rants and Raveshttp://www.simplemost.com/a-chick-fil-a-is-doing-something-amazing-encouraging-people-to-put-away-phones-while-eating/ #ThisOldMarketingMiller Electric and https://www.millerwelds.com/

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation. This Week's Story Links: Google AMP and Search Updateshttps://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/http://digiday.com/publishers/publishers-using-google-amp-across-europe/ Branding In The Age of Social Mediahttps://hbr.org/2016/03/branding-in-the-age-of-social-media Dennis Publishing Is Selling Cars Nowhttp://digiday.com/publishers/dennis-publishing-selling-cars-now/ TV Networks Recast the Role of Commercialshttp://www.nytimes.com/2016/02/27/business/media/tv-networks-recast-the-role-of-commercials.html?emc=edit_th_20160227&nl=todaysheadlines&nlid=72268883&_r=1This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://techcrunch.com/2016/02/28/martechs-bumpy-road-ahead-consolidation-growth-and-a-new-frontier/ JoeAutomate This: How Algorithms Came To Rule Our World by Christopher Steinerhttps://www.youtube.com/watch?v=H_aLU-NOdHM TOM https://en.wikipedia.org/wiki/Burroughs_Corporation

In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine. This week's articles: Contently Acquires Docalyticshttp://www.adweek.com/news/technology/contently-buys-analytics-startup-tells-b2b-marketers-how-well-their-downloads-work-169710 Facebook Says Anyone Can Use Instant Articles Nowhttp://media.fb.com/2016/02/17/opening-up-instant-articles/BBC Dropping Television and Radio Divisionshttp://www.digitaltrends.com/movies/bbc-dropping-television-and-radio-divisions/Google Removes Side Bar Adshttps://www.searchenginejournal.com/google-removes-right-hand-sidebar-ads/156912/ This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist Rants/Raves http://www.wuv.de/agenturen/thomas_strerath_ueber_die_content_luegehttp://mediashift.org/2016/02/youve-got-mail-again-rethinking-the-role-of-email-newsletters/ This Old Marketing Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead. This week's story links: My Space And Its Owner Acquired by Timehttp://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/What Marketers Need to Know About Twitters New Algorithmic Catch up Feed http://adage.com/article/digital/brands-twitter-s-algorithmic-feed/302627/ Content Marketing Surged 35% - While Engagement Dropped 17%http://marketingland.com/content-marketing-output-surged-35-in-2015-while-engagement-dropped-17-report-163979Paired with the study itself:http://trackmaven.com/press/trackmaven-analysis-points-to-major-shift-in-digital-marketing-efficacy Getting Ready For The Tech Slowdownhttp://www.prweek.com/article/1383424/getting-ready-tech-slowdown SPONSOR AdStation and the Content Monetization eBook - Download Here: http://bit.ly/adstation-content-monetization RANTS AND RAVESRoberthttp://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html Joe http://www.digitaltrends.com/movies/netflix-sets-up-frank-underwood-campaign-headquarters-in-south-carolina/ http://www.thedrive.com/article/2171/nasas-giving-away-brilliant-space-travel-posters-for-free #ThisOldMarketing - Fat, Sick and Nearly Dead & Breville http://www.fatsickandnearlydead.com/ http://www.rebootwithjoe.com/why-breville/

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines. What $5 Million Can Buy In Digital Mediahttp://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/ Gary Vaynerchuk Gets Into The Publishing Businesshttp://digiday.com/agencies/gary-vaynerchuk-gets-publishing-business/ LinkedIn Ditches Bizo Integration http://www.cmswire.com/digital-marketing/why-linkedin-dumped-a-175m-martech-acquisition/ Wall Street Journal Removes LinkedIn Sharing Button http://www.pubexec.com/post/wsj-removes-linkedin-button-b2b-media-might/ SPONSOR AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-studyRANTS AND RAVESRoberthttp://www.marketingjournal.org/scaling-trust-marketing-in-a-new-key-an-interview-with-john-hagel-iii/ Joehttps://blog.bufferapp.com/grow-an-email-list-question-mark?utm_campaign=weekly_digest_week_2016W05_dormant_test_control TOM http://www.foleyengines.com

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox. This week's story links: Anywhere But Medium http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report http://www.forbes.com/forbesinsights/pwc_content/index.htmlhttp://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf The Guardian Is Now Calling Native Ads Paid Content http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/ This week's Sponsor: AdStation Content Monetization eBook http://bit.ly/adstation-content-monetization Rants and Raves Roberthttp://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg Joehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/ #ThisOldMarketing - Chief Optimist by Xeroxhttp://www.consulting.xerox.com/campaigns/chief-optimist/enus.html

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media. This week's article links: The Revolving Door of Twitter Executiveshttp://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1IBM Acquires UStreamhttp://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5Why Brands As Publishers Trend Is Utter Nonsensehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/Gartner Identifies The top 10 Strategic Technology Trends for 2016http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/ Sponsor: Demandbase and Account-Based Marketing www.demandbase.com/thisoldmarketing Robert's Ravehttps://www.youtube.com/watch?v=jfjg0kGQFBY Joe's Raveshttp://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-mediahttps://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead

In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup. This week's article links: Peak Content the Collapse of the Attention Economyhttp://www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economyWhat Comes After Emailhttp://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/Changing Roles of Chief Content Officerhttps://www.spencerstuart.com/research-and-insight/changing-channels-chief-content-officerSPONSOR Account-Based Marketing: Fundamentals every B2B Marketer Must Knowwww.demandbase.com/thisoldmarketingRANTS AND RAVES Roberthttp://qz.com/584850/creative-peoples-brains-really-do-work-differently/ Joehttp://www.talkingnewmedia.com/2016/01/14/the-power-of-audiences-why-innovative-publishers-are-more-valuable-than-ever/ http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/ #ThisOldMarketing example: Karo Syruphttp://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191#Hz6RQjixFW85VddA.97

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands. Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric. This week's story links: Twitter Considering Killing the 140 Character Limithttp://nerdist.com/twitter-is-considering-new-10000-character-limit-for-tweets/ Turner Seeks To Become One Big Native Ad Platformhttp://adage.com/article/media/turner-seeks-big-native-ad-platform/301959/ Publishers to Hit Bottom with Nativehttp://digiday.com/publishers/peak-native-ads/ Top Challenges For B2B CMO’s 2016, Customers, Data and Content http://adage.com/article/btob/top-challenges-cmos-2016-customers-data-content/301590/ Sponsor: DemandBase Account-Based Marketing: Fundamentals every B2B Marketer Must Knowwww.demandbase.com/thisoldmarketing Rants and Raves Robert: http://www.channelweb.co.uk/crn-uk/news/2440957/cisco-declares-digital-marketing-term-redundanthttp://www.forbes.com/sites/johnrampton/2016/01/04/how-to-start-your-own-content-marketing-business-in-2016/ Joe: https://medium.com/@r4isstatic/the-s-word-fe02b09541f#.sgl6xkjmx http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600 http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn This Old Marketing Example of the Week: Lincoln Electric's The Stabilizer

In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative This week's story links: Consumers Can’t Tell Native Ads from Editorial Content http://www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html http://www.theguardian.com/media/2015/dec/30/telegraph-criticised-asa-watchdog-michelin-advertorial http://adage.com/article/media/iab-concerned-ftc-s-native-advertising-rules/301948/ The Ten Key Media & Publishing Moments of 2015http://www.fipp.com/news/features/the-ten-key-mediapublishing-moments-of-2015 Podcasts Where People Choose To Listen To Ads http://mumbrella.com.au/podcasts-where-people-are-actually-choosing-to-listen-to-ads-336615 Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generationhttp://calacanis.com/2015/12/29/snapchat-is-going-to-reach-a-billion-users-thanks-to-gen-s-the-smartphone-generation/ SPONSOR http://IntelligentContentConference.com - Use code "PNR" for $100 off.RANTS AND RAVESRoberthttp://www.sorryformarketing.com/blog/what-is-content-marketing?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork http://adage.com/article/cmo-strategy/a-cmo-s-checklist-marketing-transformation/301869/ http://www.washingtonpost.com/sf/national/2015/12/26/resistance/?tid=sm_fb Joehttp://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer This week's #ThisOldMarketing Pennsylvania Rural Electric Cooperativehttp://www.prea.com/Content/pennlines.asp

In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark. This week's news stories: Forbes blocks Ad Blockershttp://www.mediapost.com/publications/article/265502/forbes-blocks-ad-blockers-launches-agency-counc.html ANA Says “content marketing” is this Year’s word of the yearhttp://www.thedrum.com/news/2015/12/21/ana-says-content-marketing-word-year FTC Releases Native Advertising Guidelineshttp://adage.com/article/media/federal-trade-commission-releases-native-ad-guidelines/301921/ Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Webhttp://linkis.com/recode.net/2015/12/2/mzkdd SPONSORContent Marketing University - http://contentmarketinguniversity.comRANTS AND RAVESRobert's Ravehttp://www.amazon.com/gp/product/B00JOFYXYG?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_ Joe's Ravehttps://www.youtube.com/watch?v=y_5mNccPBUk #ThisOldMarketing - Poland's Komputronik Buys Benchmarkhttp://www.warsawvoice.pl/WVpage/pages/article.php/15795/article

In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer. This week's story links: Industrial Strength Branded Content http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/ 2016 Content Marketing Predictions http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF Signal Vs. Noise Moves Its Blog To Medium https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl SPONSOR Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling RANTS AND RAVES Robert's Rant/Rave on TV and Hollywood http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday Joe's Rave on Content Marketing Predictionshttp://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/

In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books. This week's links: Here’s what happened to Pineapple - AirBNB’s Print Magazine http://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006?mod=djemCMOToday Ad Blocking Will Force Industry to put the user experience first http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/ Content Marketing Grows Up - 2016 Prediction http://www.annhandley.com/2015/12/10/content-marketing-grows-up-my-2016-prediction/ Brutal Competition for Audience Time Across B2B and B2C http://www.themediabriefing.com/article/colin-morrison-b2bms15 Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling Rants and Raves Robert's http://www.digitalclaritygroup.com/perception-and-reality-in-publicis/ Joe'shttps://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/ http://www.adweek.com/news/advertising-branding/how-mom-and-pop-creamery-brooklyn-became-official-ice-cream-star-wars-168584 #ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics) .

In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com. This week's story links: GE Is Dumping Prime Time Advertisinghttp://qz.com/564910/general-electric-is-dumping-prime-time-tv-advertising/ The Rise OF Homeless Mediahttps://medium.com/thoughts-on-media/the-rise-of-homeless-media-97e031c8b319#.o0saw6r9q Credit Suisse Building A Social Network of Rich Peoplehttp://adage.com/article/agency-news/credit-suisse-building-a-social-network-rich-people/301540/ There’s A Fresh Business Case for Content Marketinghttp://johnbell.typepad.com/weblog/2015/11/a-fresh-business-case-for-content-marketing-by-brands.html SPONSORWiden's DAM Decision Guide - http://bit.ly/widen-dam-guideRANTS AND RAVESRoberthttp://www.forbes.com/sites/stevedenning/2015/12/02/fresh-insights-from-clayton-christensen-on-disruptive-innovation/ Paired With….https://hbr.org/2015/12/what-is-disruptive-innovation Joehttp://echojunction.com.au/facebook-cracks-1bn-daily-users-10-insights-q3-results/# http://www.freeportpress.com/wsj-sees-the-futurein-print/ #ThisOldMarketing - Ancestry.comhttp://adexchanger.com/native-advertising-2/ancestry-drives-sales-not-awareness-via-content-marketing/

In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer. This week's article links: South Park Hysterically Satirized Ad Blocking And Sponsored Contenthttp://www.adweek.com/news/television/south-park-hysterically-satirized-ad-blocking-and-sponsored-content-168206Yahoo Restrics Ad Blocking Software For Email usershttp://bits.blogs.nytimes.com/2015/11/20/yahoo-restricts-ad-blocking-software-for-some-email-users/Watching The Content Marketing Trend Fade To Blackhttp://geofflivingston.com/2015/11/16/watching-the-content-marketing-trend-fade-to-black/New Ways To Find and Stream App contenthttp://insidesearch.blogspot.com/2015/11/new-ways-to-find-and-stream-app-content.htmlMeet The New Google Plushttp://techcrunch.com/2015/11/17/meet-the-new-google/#.d9phxs:mBIc This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-guide Joe's Rave on Alibaba buying a media companyhttp://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/ Robert's Rave on Seth Godin and Persuasionhttp://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html This Old Marketing Example: The Chicken Whispererhttp://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/

In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals. This week's article links: Facebook Instant Articleshttp://www.wsj.com/articles/facebook-mulls-ad-changes-for-instant-articles-after-publisher-pushback-1447281399?alg=yPaired Withhttp://www.engadget.com/2015/11/12/facebook-instant-article-ad-revenue/ Y Combinator Launches The Macrohttp://techcrunch.com/2015/11/20/sifting-through-secrets/?ncid=txtlnkusaolp00000634Less Content Marketing, More Quality Contenthttp://www.gerrymcgovern.com/new-thinking/less-content-marketing-more-quality-contentB2B Data Driven Trendshttp://adage.com/article/digitalnext/data-transform-b-b-marketing-2016/301386/ Sponsor Message: http://ContentMarketingUniversity.com Rants and Raves 8 Examples of Content Marketinghttp://marketingland.com/content-marketing-done-right-8-examples-can-learn-149088

In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Rants and raves include NYTimes Virtual Reality project and a Wharton article. This week's TOM example: Fold Factory. This week's show links: YouTube Opens Enormous Music Collection To Allhttp://www.wired.com/2015/11/youtube-music-opens-sites-enormous-music-collection-to-all/Can We Kill The Term Native Advertising?http://www.alleywatch.com/2015/11/can-kill-term-native-advertising/Dollar Shave Club Launches Mens Interest Editorial Destinationhttp://www.wsj.com/articles/dollar-shave-club-launches-mens-interest-editorial-destination-called-mel-1447270170 Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries Joe's Ravehttp://www.nytimes.com/2015/11/08/magazine/virtual-reality-a-new-way-to-tell-stories.html?_r=0https://contently.com/strategist/2015/11/09/are-the-nyts-virtual-reality-films-for-brands-the-next-big-thing/ Robert's Rant http://knowledge.wharton.upenn.edu/article/imagine-theres-no-marketing-its-easy-if-you-try/ #ThisOldMarketing Fold Factory - https://www.youtube.com/user/foldfactory

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio. This week's TOM example: Interface Age Magazine. This week's story: 9 Fascinating Stats In Digital Marketing this Last Weekhttp://www.adweek.com/news/technology/here-are-9-fascinating-digital-marketing-stats-past-week-167919Ad Blockers And The Next Chapter Of The internethttps://hbr.org/2015/11/ad-blockers-and-the-next-chapter-of-the-internetInside Story On Design Disruptors Documentary Filmhttp://blog.hubspot.com/marketing/design-disruptors?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=23028931Publishers Create New Job “Platform Wranglers"http://digiday.com/publishers/rise-platforms-publishers-scramble-point-persons/SPONSORLean Content Marketing by Marketo - http://bit.ly/marketo-lean-marketingRANTS AND RAVESRoberthttps://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like Joehttp://www.usatoday.com/story/tech/2015/11/06/amazon-brick-and-mortar-bonobos-modcloth/75235308/ http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718cTOM…..http://apple2history.org/history/ah20/

In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk. This week's story links: Google Gets Back Into Podcast Distribution http://arstechnica.com/gadgets/2015/10/google-gets-back-into-podcast-distribution-with-google-play-music-podcasts/ Pandora Exclusive Streaming Partner for Serial http://www.businesswire.com/news/home/20151102005476/en/Pandora-Exclusive-Streaming-Partner-Serial-Season PewdiePie Says Ad Blockers Lead to YouTube Red http://www.businessinsider.com/pewdiepie-says-ad-blockers-led-to-youtube-red-2015-10 Zuckerberg Talks about the Crowding of Ads Vs. Content https://www.youtube.com/watch?v=VQaCv52DSnY&feature=youtu.be&t=1997 Brands It’s You Not Consumers http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing Rants and Raves Robert - http://fortune.com/2015/10/27/ibm-weather-company-acquisition/ Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi This Old Marketing http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter. YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Dealhttp://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH paired with...ESPN Takes It’s Videos Off Of Youtube http://www.fastcompany.com/3052695/fast-feed/espn-pulls-videos-from-youtube-due-to-terms-of-upcoming-paid-tier Study: What Consumers Want From Digital Contenthttp://www.adweek.com/socialtimes/report-what-consumers-want-from-digital-content/627753 Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10?op=0#/#-1 This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing Rants/Raveshttp://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/ #ThisOldMarketing - J&J's BabyCenter http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720

In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse. This week's articles: Can Content Save Advertisinghttp://adage.com/article/news/content-save-advertising/300842/ Is this The End Of Blogging?http://www.twistimage.com/blog/archives/the-end-of-blogging/ PepsiCo Executive Says Agency Model Is Going To Breakhttp://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957?mod=djemCMOToday SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform RANTS/RAVES Robert http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFAhttp://www.businesswire.com/news/home/20151015005333/en/Aberdeen-Group-Report-Reveals-Marketers-Utilize-Data#.ViAkZZ1Viko Joehttp://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html http://adage.com/article/digital/content-budgets-rise-measurement-advances/300836/ This Old Marketing: Westinghouse http://eh.net/encyclopedia/the-history-of-the-radio-industry-in-the-united-states-to-1940/ http://www.personal.psu.edu/jtk187/art2/radio.htm

In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017. Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology. This week's TOM example: Content Marketing Institute. This week's links: 1. Less Velocity, More Quality Marcus Sheridan - who thinks the debate is a false choicehttp://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketinghttps://velocitypartners.com/resources/crap-the-single-biggest-threat-to-b2b-content-marketing/Robert Rose - Post on 2015 State of The Enterprise of Content Marketinghttp://contentmarketinginstitute.com/2015/06/content-marketing-2015-state-of-enterprise/2. Content Marketing M&A on the Rise2014 Biggest Acquisitions http://marketeer.kapost.com/acquisitions-2014-marketers-need/#axzz3o0XSYOcBContent Moves To The Middle - http://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.htmlHow Much Investment Money Is In Content Marketing Technologyhttp://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/3. The Dawn of the Content BrandBenefits of The Separate Content Sitehttp://www.brightinfo.com/blog/content-brands-need-separate-content-site/Interview with Andrew Davis on Content Brandshttp://www.branddrivendigital.com/why-content-brands-trump-branded-content-with-andrew-davis/LinkedIn Article on the 10 Most Influential Brands on LinkedInhttp://marketing.linkedin.com/blog/announcing-the-2015-10-most-influential-brands-on-linkedin/4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound MarketingCan We Just please stop using the words Branded Contenthttp://contentmarketinginstitute.com/2015/10/stop-using-branded-content/10 Content Marketing Buzzwords You’re Going To hear Way Too MuchReleased in January of this year:https://contently.com/strategist/2015/01/14/10-content-marketing-buzzwords-youre-going-to-hear-way-too-much-this-year/

In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every article they have directly on Facebook, and Twitter shocks the world by getting rid of tweet counts. Rants and raves include who's going to save advertising and a new solution for print newspapers. This week's TOM example: Thomas Edison. This week's articles: Rethinking How We Structure Content Marketing Teams: The Pod Approach http://www.sorryformarketing.com/blog/structuring-content-marketing-teams-the-pod-approach The Only Game In Town Why The Washington Post Is Pushing All its Content to Facebook Instant Articles http://www.themediabriefing.com/article/the-only-game-in-town-why-the-washington-post-is-pushing-all-its-content-to-facebook-instant-articles Twitter Removing Share Counts http://warfareplugins.com/is-twitter-seriously-removing-share-counts-why-would-they-do-this/ Sponsor: Brandpoint HUB and Number Crunch: How a Content Marketing Platform Saves Time and Money - http://bit.ly/brandpointhub Rants and Raves http://www.themediabriefing.com/article/why-newspapers-must-dare-not-to-be-daily https://medium.com/whither-news/reform-advertising-cb13a8423b9f

In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as content? In other news, Google launches mass a Gmail retargeting program to an inbox near you. Facebook launches 360 video, while Facebook Signal goes for the Twitter death march. Rants and raves include content strategy salaries and a great example of native advertising. This week's #ThisOldMarketing example: The House of Mewar (India). This week's story links: ScribbleLive Raises 35 Million In Expansion Round Fundinghttp://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htmThe Ad Blocking Controversy Explainedhttp://www.vox.com/2015/9/18/9351759/ad-blocking-controversypaired with….Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-webpaired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/Facebook Launches 360 Degree Videoshttp://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/Paired WithFacebook Launches Signal - A Way For Journalists To Gather News Without Twitterhttps://www.facebook.com/facebookmedia/get-started/signalhttp://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/This week's sponsor: BrandPoint Number Crunch: How a Content Marketing Platform Saves Time and Money Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story. http://bit.ly/brandpointhub Robert's Raves http://www.roberthalf.com/creativegroup/blog/the-creative-group-salary-guide-salaries-projected-to-rise-38-percent-in-2016 http://observer.com/2015/09/advertising-doesnt-have-to-irritate-intrude-lie-cheat-and-generally-suck-2 Joe's Raveshttp://www.tubefilter.com/2015/09/25/pewdiepie-legend-of-the-brofist-app-store/ http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos #ThisOldMarketinghttp://www.arvindsinghmewar.com/ http://www.webmarketingacademy.in/family-business-in-india/

In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef. This week's articles include: A Correction from last week.. John Cleese… http://www.snopes.com/politics/satire/terrorismalert.aspIOS9’s Ad blocking features - will not only be for ads but... well for a lot of things… http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123 paired with...Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clearhttp://www.foliomag.com/2015/advertising-no-longer-adding/ Consumers Can’t Tell The Difference Between Sponsored content and Editorialhttp://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050 paired with...http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/ Twitter Announces New Deal with Bloomberg - Value of Social Data http://www.socialmediatoday.com/social-business/adhutchinson/2015-09-17/twitter-announces-new-deal-bloomberg-underlines-value-social A Facebook Dislike Button Is Coming soonhttp://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP This week's sponsor: StudioD. Check out their "Content Marketing Files"http://go.studiod.com/ebook Robert's Ranthttp://www.foliomag.com/2015/pros-cons-era-measurement Joe's Ravehttp://www.velocitypartners.co.uk/our-blog/content-marketing-slides-into-the-trough-of-disillusionment/ #ThisOldMarketinghttp://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing. This week's story links: Content Moves To The Middlehttp://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html paired with….http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/ and... http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/ Only 17% of Brands Have The Ability to Fully Analyze Customer Journeyhttps://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-journey/ Buzzed makes deal with agency - for preferential rates and technologyhttp://adage.com/article/agency-news/groupm-inks-buzzfeed-deal-data-creative-media-discounts/300109/ Users Are About To Start Carrying an In-Car Magazinehttp://techcrunch.com/2015/09/10/ubers-are-about-to-start-carrying-their-own-in-car-magazine/ SPONSOR - STUDIOD presenting the Content Marketing Files: Download this guide now at bit.ly/studiod-cmfiles Robert's Rave on Beth Comstock:http://www.thestreet.com/story/13277278/1/meet-the-ge-exec-who-s-reinventing-thomas-edison-s-light-bulb.html This week's TOM Example: The Story of Contenthttp://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Rants and raves include an "ode to Joe" and a publishing crisis. This week's TOM example: Weight Watchers. This week's story links: NewsCred Raises $42 Milion and sets its sights beyond content marketing http://techcrunch.com/2015/09/02/newscred-42-million/ Google launches new native ad format in Gmail http://techcrunch.com/2015/09/01/google-launches-new-native-ad-format-in-gmail/ The 10 commandments of Content Marketing http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/ Apple Eyes Move Into Original Programming Exclusive http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/ How CMO’s Are Spending Across the Customer Buying Cyclehttp://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/ This week's Sponsor: StudioD - bit.ly/studiod-cmfiles Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle. This week's story links include: Can We Admit Now That Social Media Marketing Is Dead http://withoutbullshit.com/blog/augie-ray-can-we-admit-now-that-social-media-marketing-is-dead Podcasting Embraces A New Era of Cool http://mashable.com/2015/08/29/podcasting-mainstream/#:eyJzIjoidCIsImkiOiJfY2o5bWZ3YTlqZ2xja2t2MCJ9 Native Advertising Is Not Content Marketing http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/ This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles Rants/Raves Robert's Rave on Experiences: http://adage.com/article/digitalnext/consumers-experiences-things/299994/ http://www.commpro.biz/marketing/why-millennials-crave-experiences-more-than-things-and-what-marketers-can-do-about-it/ Joe's Rant on Lack of Strategy:http://www.socialmediatoday.com/marketing/expresswriters/2015-08-18/big-content-spend-how-where-are-brands-placing-their-content This Old Marketing: White Castle

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams. This week's stories include: Isentia Buys Content Marketing Agency King Content in $48m deal.http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592 paired with...Can digital shops survive branded content boomhttp://www.adweek.com/news/advertising-branding/can-digital-shops-survive-branded-content-boom-166388 Oracle Buys Maxymiserhttps://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommercehttp://www.pubexec.com/article/content-change/ Facebook has Taken over for Google as a traffic source for newshttp://fortune.com/2015/08/18/facebook-google/ SPONSORStudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles.RAVESRoberthttp://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers Joe http://digiday.com/publishers/new-york-times-gets-70-percent-open-rate-newsletters/ This Old Marketing Example - Home Decorator Magazine (now STIR) http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/

In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker. This week's story links Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse http://fortune.com/2015/08/13/publishers-only-have-themselves-to-blame-for-the-ad-blocking-apocalypse/ The Journalists Who Refuse to Admit They’re Actually Content Marketers http://www.forbes.com/sites/grantfeller/2015/08/11/the-journalists-who-refuse-to-admit-theyre-actually-content-marketers/ Only 2% of Marketers Have “Very Effective” Content Strategy http://www.clickz.com/clickz/news/2418856/only-2-of-marketers-have-very-effective-content-strategy-study Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion http://www.toprankblog.com/2015/08/content-marketing-inefficiency/ Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide Robert's Rave: Target and Trolls Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/10/nikes-secret-to-success-on-youtube-its-not-the-viral-video/ This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw. This week's show links: Why The biggest debate in advertising is irrelevant http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html Introducing Facebook Live http://thenextweb.com/facebook/2015/08/08/how-can-facebook-bring-its-live-video-feature-to-the-masses-messenger/ Paired With http://media.fb.com/2015/08/05/introducing-live-for-facebook-mentions/ The Uber of Agencies: Why Marketers Want to ride with a new kind of shop http://adage.com/article/agencies/future-ad-agencies-uber-model/299816/ SPONSOR Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-guide RANTS AND RAVES Robert's Rave on MillerCoors: http://www.adweek.com/news/television/how-digital-media-agency-tapped-millennial-beer-drinkers-166228 Joe's Rant on "Why No One Cares about Your Content": https://www.marketingmag.com.au/hubs-c/no-one-cares-content/

In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal. This week's story links: Content Marketing and the Finance Industryhttp://contentmarketinginstitute.com/2015/08/finance-marketing-evolves-content/Hubspot Fires CMO - Issues Ridiculous Press Releasehttp://venturebeat.com/2015/07/31/bostons-best-cmo-fired-from-hubspot-allegedly-tried-to-obtain-dan-lyons-tell-all-book/ Mutually Assured Contenthttp://www.theawl.com/2015/07/in-no-charts http://www.vox.com/2015/7/22/9013911/is-the-media-becoming-a-wire-service Podcasting Advertising On A Slippery Slopehttp://www.nytimes.com/2015/07/28/opinion/joe-nocera-stepping-on-a-slippery-slope.html?emc=edit_th_20150728&nl=todaysheadlines&nlid=72268883&_r=0 How Corporations Became Documentary Film Fundershttp://www.bloomberg.com/news/articles/2015-07-30/how-corporations-became-documentary-film-funders This week's sponsor: Emma and the "Modern Marketers' Field Guide.Download the guide now at http://bit.ly/myemma-field-guide. Joe's Rant Link on YouTube: http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html #ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week. LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing. Rants and raves include a McKinsey report and deals from Univision and HBO. This week's #ThisOldMarketing example of the week: Flight Centre. This week's story links: LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive http://venturebeat.com/2015/07/23/linkedin-quietly-removes-option-to-export-contacts-makes-users-wait-up-to-72-hours-for-their-data-archive/ Google+ Is No Morehttp://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/ AOL CMO Says Content Marketing Is About Value Not Advertising http://marketingland.com/a-cmos-view-aol-cmo-says-content-marketing-is-about-value-not-advertising-135991 The Inbound Marketing Economy - Content Marketing Jobs Abound https://moz.com/blog/the-inbound-marketing-economy EW Scripps Acquires Podcast Network http://www.hollywoodreporter.com/news/ew-scripps-acquires-podcast-network-810326 This week's sponsor: Emma and the Modern Marketer's Field Guidehttp://bit.ly/myemma-field-guide. Robert's Rave: McKinsey and Experience http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business Joe's Rave: Influencer Deals from Univision and HBO http://www.nytimes.com/2015/07/23/sports/bill-simmons-to-join-hbo.html?_r=0 http://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/ #ThisOldMarketing of the Week: Flight Centre

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it. Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media. Raves include Mark Zuckerberg and Comic-con. This week's TOM example of the week: Disney. This week's articles include: Demand For How-To Content on YouTube Is On The Rose http://www.adweek.com/socialtimes/demand-for-how-to-content-on-youtube-is-on-the-rise/620553 Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market https://www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out With the Rittenhouse study paired http://www.rittenhouserankings.com/download-the-2014-ceo-candor-survey/ Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships https://www.bulldogreporter.com/dailydog/article/pr-biz-update/beyond-the-brand-culture-takes-the-lead-as-the-primary-driver-of-long What The Top 200 US Advertisers Are Doing To Spend Smarter http://adage.com/article/advertising/big-spenders-facts-stats-top-200-u-s-advertisers/299270/ This week's Sponsor: Acrolinx and their Global Content Index. Download it here: http://bit.ly/acrolinx-global-index. #ThisOldMarketing Example: A Disney Infographichttp://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191

In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. This week's TOM example of the week: Kraft Music Hall. This week's story links: How Upworthy is using data to move beyond clickbait and curationhttp://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/Who should handle your content marketinghttp://www.imediaconnection.com/content/38892.aspIt’s Just Advertising Dillweedhttp://digiday.com/brands/its-just-advertising-dillweed/Americans Are Furious With Marketershttp://www.businessesgrow.com/2015/06/30/furious-with-marketers/And the actual study:https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdfThis week's sponsor: AcrolinxCheck out their new Global Content Index Report: http://bit.ly/acrolinx-global-index. Robert's Rant Comparing the ROI OF Content Marketing and Native Advertisinghttps://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising Joe's RaveThe Forgotten History of Autism (Video)http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism #ThisOldMarketing example Kraft Music Hall https://en.wikipedia.org/wiki/Kraft_Music_Hall

In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch. After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch. Rants and raves include the box office and customer service. This week's #ThisOldMarketing example: Disney and merchandising. This week's story links: CNN To Broadcast Corporate Propaganda As Newshttp://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.htmlThe Future Of Digital Is Printhttp://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/New York Times Finds New Subscribers On Facebookhttp://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/A New Powerhouse in Content Marketing and Experience Design: Manifesthttp://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html SPONSOR Acrolinx and the Global Content Impact Index:http://bit.ly/acrolinx-global-index RANTS AND RAVESJoe on the Power of a Series:http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/ Robert on Customer Service:http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/ TOM Example of the Week: Disney and Merchandisinghttp://www.wsj.com/articles/SB10001424052702304453304576390720637710278

In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes. This week's TOM example: Tablespoon by General Mills. This week's story links: Daily Mail, WPP and Snapchat to Launch Native Advertising Agencyhttp://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency Paired With Washington Post Launching Its Own Freelance Talent Servicehttp://www.talkingnewmedia.com/2015/06/23/the-washington-post-launches-its-own-freelance-talent-service/ Paired With BBC Launching StoryWorks In House Creative Agencyhttp://blog.customcontentcouncil.com/bbc-worldwide-launches-in-house-creative-agency-storyworks-to-bring-newsroom-values-to-content-marketing-partnerships/CBRE Extends Content Marketing Program to Online Magazinehttp://adage.com/article/btob/cbre-extends-content-marketing-program-online-magazine/299046/How Television Won The Internethttp://www.nytimes.com/2015/06/29/opinion/how-television-won-the-internet.html?ref=opinion&_r=0Today’s CMO: At the Intersection of the Brand Experience and Organizational Culturehttps://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-videoSPONSORAcrolinx Global Index Report (http://bit.ly/acrolinx-global-index)RANTS AND RAVESRobert on Cannes:http://adage.com/article/special-report-cannes-lions/grand-prix-branded-content-lions/299256/http://cannesyoupleaseshutup.tumblr.com Joe on Content Marketing Goals via this article:http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6This week's #ThisOldMarketing: Tablespoonhttp://www.tablespoon.com/abouthttp://www.forbes.com/sites/marketshare/2012/05/16/ge-general-mills-and-sears-explain-their-success-in-content-marketing-part-1/