This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including: Creating Too Much Content (and not enough activation) AI in Content Taking Your Email Newsletter Seriously What Is the Website? The Video Strategy The Job Market Print Is Back Here Come the Acquisitions ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play. TikTok is booming with TikTok coins. Who knew? InBev continues to chase mistakes as it just wants to create "beer for everyone." Rants and raves include the US Open and the continuing saga at Reddit. This week's links: Twitter & Brand Safety The Elon/Zuck Cage Fight TikTok Coins AB InBev Troubles Reddit & the Protest ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar. Rants and raves include the Arnold documentary and the rented land crisis at Reddit. This week's links: Cleveland Browns New Logo Fewer People Getting News, But More from TikTok Google Finally Launches News Product Twitter's New Creator Advertising Program The Arnold Documentary on Netflix The Reddit Crisis ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about Apple buying Disney. Is this even close to being possible? And Elon announces that Twitter's subscribers can me moved off-platform. Rants and raves include ChatGPT-5 and Tucker Carlson. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: PGA/LIV Merger Apple Launches Vision Pro Disney/Apple Rumors Twitter to Launch Subscriber Offer? ChatGPT-5 Tucker Carlson's New Twitter Show ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted. Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit. And finally, does purpose-driven content have a place with "everybody" brands today? Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship. This week's links: AI Could Destroy Humanity WPP Building AI Content Engine Elon Drops Moderation Twitter Outsources Ads Twitter Worth One-Third Less Purpose-Driven Marketing Peloton's New Brand Move Indy 500 Champ Goes Fans First ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news. And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok). Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget. This week's links: Musk Moves in on Murdoch Advertising Is in a Recession Instagram to Release Twitter Competitor? TikTok Sues Montana Marketers Want More Budget [Research] The Creator Economy Middle Class ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening). The writers' strike continues, and now includes generative AI at the center. And there is a new product coming out that could solve the copyright battle. Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe). Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith. This week's links: Sam Altman Takes the Hill Copyright and the Writers' Strike A New Copyright Savior? Podcasting Ad Growth New Google Search DotDash Meredith's New Advertising Model ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast. Google and Microsoft go to battle over AI advertising products that aren't ready for market yet. Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! This week's links: Tucker Carlson to Twitter Elon Musk and Trust Nothing MrBeast Increases Followers by 20 Million in a Day MSFT to Monetize Chat and AI Google's Generative AI Search Ads Berkshire's Annual Letter to Investors Salesforce Pivots to AI ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt Creator Economy Expo ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point. ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days? Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing. This week's stories: Buzzfeed News Closure Twitter's Botched Verification ChatGPT's Privacy Settings AI Consumer Survey Bud Light Fires Marketing Execs ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect). Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move? And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead? Rants and raves include the movie Air and how B2B content marketing needs to step up. This week's articles: Twitter Now X Corp Could Elon Turn a Profit Soon? AI Drake Goes Viral Spotify and Gimlet Video Games Top Content Charts B2B Content Marketing Needs to Bold Up ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field? Bud Light gets hate mail from Kid Rock. Is that a good or bad thing? And AI continues to be the leading story in the world of marketing. When will the hurting stop? In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again). This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! This week's links: A Lemon8 Overview Lemon8 Gets Big Downloads Bud Light Backlash Hank Green Is Scared of AI Can AI Defame You? Lin-Manuel Miranda/John Kander Clip on Colbert Twitter's Checkmark Blues ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you. We hope you enjoy this very special episode of This Old Marketing. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering? Some big hitters move against the proliferation of AI. Good move or too late? Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore? Rants and raves include a prison marathon and an AI rant from Robert. This week's links: Invest with Substack Is Substack Crazy or Evil? Social Media Goes Paid Route US Ad Forecast Cut Again Musk and Others Call for Stop to AI Everyone Is an AI Expert San Quentin Marathon ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this). Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way? And social media is going the way of the DM. What does this mean for marketers? In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data. This week's links: TikTok to 150M Map of States Banning TikTok TikTok Gears Up for Congress Streaming Slowdown Social Media and the DM Zero-Party Data Rant YouTube and Podcasts Rand's ChatGPT Rant ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: TikTok Ultimatum SVB Collapse Meta? The Next AOL? ChatGPT-4 Released T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far. In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product. Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad. Rants and raves include easybib.com and living life without regrets. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! This week's links: US TikTok Ban Detail Medium and Mastodon Microsoft's AI Integration Salesforce's New Einstein Hubspot Chatspot Wired's Guidelines for Using AI OpenAI Criticism No Regrets ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits two million paid subscriptions. Is this important for creators? Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer? And...we bring brack our "Musky Scent" series and talk about Elon's next move. Finally...will TikTok finally go bye bye? This week's links: Meta's Verified Substack 2 Million Microsoft and Bing's AI Twitter Keeps Breaking Twitter Lays Off More Jack Launches Twitter Alternative TikTok Be Banned? In Praise of Brand Newsletters ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.Subscribe to Robert Rose's newsletter at Experience Advisors.

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate? 2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term? 3. I'm going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department? In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications? 4. What are some of the developments in Marketing Artificial Intelligence that we're NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be. This week's link: AI Concens at Bing and Google MAICON - The Marketing AI Conference Paul's Book - Marketing Artificial Intelligence ***** Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom? In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral. This week's links: Time/Taboola Deal The Disinformation War Is Over Content Creators Concerned Over AI Content Buzzfeed AI and the Death of Content Reading Fiction Makes You a Better Person Robert's Comma Post on LinkedIn Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT. It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback? And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year. Rants and raves includes MrBeast and streaming competition. This week's story links: Super Bowl Ad Preview MSFT Integrates AI into Bing Buzzfeed Announces ChatGPT Play Spotify's Earnings Meta's Stock Soars LinkedIn's Big Newsletter Play Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about? The DOJ is coming down hard on Google. Are they five years too late? Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment. This week's story links: OpenAI and Kenyan Workers Spotify Layoffs Google's Antitrust Lawsuit More Media Layoffs Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye. In "musky scent" Elon has a garage sale. Oh...and the boys are still arguing about the definition of content marketing. This week's links: AI Copyright Lawsuit Getty Art Lawsuit MSFT's Bet on OpenAI JPMorgan's Frank Failure Parler Layoffs Twitter Garage Sale Twitter Debt Payments Brand Publishing vs. Content Marketing Musk Inspires Layoffs Higher Headcount Bad at Twitter --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check. In "Musky Scent," Twitter stops paying rent and keeps firing people. And Microsoft looks to integrate Chat GPT into Bing. Bing is still around? Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert. This week's links: META gets fined Apple's New AR/VR Headset Twitter Stops Paying Rent Twitter Ads Political Advertising Again More Executives Leaving Twitter Bing to Integrate Chat GPT Noom's New Book Nielsen's New Measurement Product --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: - The fate of TikTok - Where data privacy is going? - AI in 2023 - Which social network to place your money on - Content marketing acquisitions - Apple buys Disney??? And much, much more. This week's sponsor: Riverside.FM: Do you podcast, or need high quality audio, but maybe haven't found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization? Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio. Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss. This week's sponsors: Acrolinx: With the Content Governance Playbook by Acrolinx, we'll explore the discipline of content governance — a systematic approach to achieving and maintaining your company's content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2. Riverside.FM: Do you podcast, or need high quality audio, but maybe haven't found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. This week's links: Trump's NFTs: Bust or Boom? Twitter Bans Social Media Competitors Elon Might Resign Twitter's Gold Checkmark Spotify to Rename Anchor RH Launches Media Company Theorists, Inc. Sells to Lunar X --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode. In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go? And finally, yet another creator economy software company begins cutbacks. Are there more to come? Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency. This week's sponsor is Acrolinx: The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there's no time like the present to make sure it's still serving your business goals and growing with your business. Download the Acrolinx "Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy" today. This week's links: Crypto Lawsuits Go After Celebs US Lawmakers Look to Ban TikTok The Senate Votes to Ban TikTok for Government Employees Elon to Buy Substack? Liberal Twitter Can't Stop Using It Jellysmack Lays off Eight Percent Martin Agency Announces CRO Role --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Another crazy Twitter update...plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts. GE does a first with a takeover of the New York Times. Good move? And the boys talk about another warning toward a full ban of TikTok. Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner. This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today. This week's links: The Twitter Files A Marketer's Experience with ChatGPT GE Buys Out New York Times Texas Government Bans TikTok Kick Owned By Stake Is a Problem Gartner States the Obvious --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound. Does all this create a special opportunity for those who stay on the platform? At the same time, Post News, Mastadon and Hive are all growing like crazy. In other news, Pinterest kills its creator rewards program. Are there more to come? Rants and raves include the 10 best books to read and Ben Affleck. This week's links: Twitter Releases Blog Post How Much Brand Safety Is There on Twitter? More Layoffs and Resignations at Twitter Post News: A Twitter Alternative? Pinterest Kills Its Creator Program Ben Affleck and Artists' Equity --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week. Artwork provided by DALL-E.

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney. CMOs are now working on their personal brands, while MrBeast has developed a course for content creators. Raves include the future of email and gratitude. This week's links: Brand Advertisers Leave Twitter Advertiser Pauses Ad Program on Twitter Trump and Ye Back on Twitter Disney's Succession Fail CMOs Invest in Personal Brands MrBeast Starts Creator Course --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week. Artwork provided by DALL-E.

We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company. Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom? NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models? Rants and raves include Steam gambling and an Epic battle with Apple. This week's links: Twitter Talks of Bankruptcy What Is Mastodon? The Details on the FTX Collapse Marketplaces Drop Creator Royalties Valve's Gambling Problem Epic Apple Battle --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week. Artwork provided by DALL-E.

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: - Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators. We cover: - Should Twitter relaunch Vine? - Who's "really" leading Twitter now? - Will creators pay for the blue check mark? - Is it Meta's time to develop a competitive product? - and much more... This week's links: Twitter to Lay Off 25 Percent Elon Disolves Twitter's Board Musk to Reboot Vine Twitter Wants to Be Paid Is It Meta's Time to Compete with Twitter? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective? Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing. This week's links: Twitter Gets New Leader Meta's Distasterous Results The Ad Market Is In Peril MrBeast's Business Model Biden Bans Semiconductors in China --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots? And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again. Rants and raves include a new publishing option and the marriage between the NFL and Amazon. This week's links: Ye Buys Parler Netflix Goes Ad-Supported Netflix Quarterly Earnings Steve Case Predicts the Future Walmart Builds Creator Network Meta Is All Legs NFL/Amazon Announce Black Friday Game --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators. PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come? And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters. Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building. This week's links: PayPal Terms and Conditions Issues The Economics of Social Media Accounts CNN's NFT Rug Pull White House AI Bill of Rights Pittsburgh PR Content Marketing --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands? Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads. Rants and raves include Amazon, travel tips, and content marketing careers research. This week's links: Kim Kardashian Crypto Suit Elon Musk Buys Twitter Fandom Buys Red Venture Sites Facebook Ends Newsletter Meta to Sell More Ad Spots Content Marketing Salary Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to take, take, take. Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye. This week's links: Disney Goes Web3 Interview with Disney CEO on Next-Gen Storytelling Social Media Giants Changing Terms on Creators Is BeReal for Real? Long-form Content Isn't Dead Buzzfeed Valuation Dropping The 10k Creator Podcast with Joe Pulizzi and Daren Smith --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Spotify Sells Audiobooks Twitch Online Gambling Announcement ESPN Launches Creator Network Starbucks and Web3 Brands and Purpose Emmy Award Results --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it. In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months. And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right? In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace. This week's links: Truth's SPAC Down 9% Truth's Trademark Down Google Won't Play with Trump Time Buys Brandcast AI and Content Facebook and Cambridge Suit Comms Research New NFT Marketplace --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough? Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform. Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not. And...is TikTok monitoring your information? You bet they are. Rants and raves include the fiasco in Cleveland sports and a review of The Sandman. This week's links: Truth Social Numbers Up Instagram Changes All the Rules YouTube Bans Tate Google's Helpful Update TikTok Security Risk Pam's LinkedIn Plea for Browns' Fans --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it. Morning Brew is yet another in line to launch a creator program. What are they doing differently? A new group-based social network is launched (Niche). But how long will it last? And Meta (Facebook) launches their metaverse program in France and Spain. And yes, it is the most ridiculous thing you will see today. Rants and raves include creator burnout and Creem magazine. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Mailchimp Deactivates Morning Brew Creator Program Meet Niche Zuckerberg's Metaverse Creator Needs a Break Creem Magazine Returns TV or Social Media More Polarizing? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes) Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not). Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue. Rants and raves include online gambling content and whether it's better or worse to work from home. This week's links: Disney's Upside Surprise Axios Sells Media Exit Multiplier Lyft's Media Operation xQc Wagers $685 Million Malcolm Gladwell on Working from Home --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business? Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago? We are shocked that payola is happening on podcasts. What needs to be done to combat this? Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Twitter Launching New Spaces Meta Ends Publisher Deals Meta Alters News Feed Instagram Adds Payment for Reels Podcast Payola Meta Not Doing Poorly Ryan Reynolds' MNTN Ad --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up? Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok? And advertising revenues are projecting down. Are we heading deeper into a depression? This week's links: SNAP Slows Twitter Earnings MSFT's Report Coinbase Insider Trading Suit SEC Launches Probe Against Coinbase Instagram Changes Ad Market Slowdown TikTok Creator Factory May Be Broken NFL Plus --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI. Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive. This week's articles: Netflix Ad-Supported Model TikTok Is the New Google for Gen Z DALLE 2, AI and Graphic Design ANA's New Influencer Guide Informa Buys Industry Dive --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.