When Everything Is Sponsored Content (320)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.
And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?
Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.
This week's links:
Netflix Looks at Ad-Supported Model
Rolling Stone Goes Creator Economy
Rolling Stone MrBeast Case Study
Integrity and Sponsored Content
Influencers Are Becoming Entrepreneurs
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