![B2B Content Marketing: Opportunities and Trends [Special Episode] (349)](https://static.libsyn.com/p/assets/e/6/e/f/e6ef043f97686da3d959afa2a1bf1c87/TOM_PodTemplate_2022-11-02_at_1.22.45_PM.pptx_-_PowerPoint.jpeg)
B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.
In this special episode, Joe and Robert review:
- Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals.
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