The Tom Ferry Podcast Experience

Every day you face resistance that is stopping you from your greatness. In today’s episode of Mindset Monday, I talk about how every professional encounters resistance, but the pros are the ones that acknowledge it and push through those challenges. Don’t be afraid, don’t buy into the fears that are stopping you. Be the rockstar that you are and feel the power of doing the work and improving on your mindset. So, take action and destroy your resistance!

Are you ready to go all in and attract more clients? In today’s episode of #ThrowbackThursday, I share an excerpt from last year’s Success Summit. I share helpful ways to attract more clients and how doing video is so important, especially during this time we’re living in. I recommend you choose one strategy and implement it. What tip will you use to take advantage of video and attract more clients?

So, you started doing video - now what? In today’s episode of The Tom Ferry Podcast Experience, I break down all the steps to boost and take your videos to the next level! All these steps were taken from a vital excerpt from last year’s Success Summit. Not only do I share the important steps to publish your videos so everyone can find them, but I also share helpful content you can post on your social media channels from your shows! I also cover the step-by-step content and marketing calendar to elevate your shows and have them reach your audience and start creating trust with them! Take out your notebook and take notes, because now is the time to step up and make yourself known through video!

Some people give Gary Vaynerchuk grief for occasionally dropping “F bombs” as a public speaker. But on today’s #TomFerryShow, there are no F bombs. Just TRUTH BOMBS… sprinkled all throughout this powerful episode! I counted no less than 13 really strong takeaways in this 24-minute episode… About life. About business. About harmful misconceptions people have. About what life might look like after COVID. And much more! Don’t miss this one…

Who are you learning from? In today’s episode of Mindset Monday, I’m challenging you to look deep in your life and clearly see your goals and the mentors that can help you learn their method of success. All the great figures of the world have modeled after wise people who mastered their lives and used their skills to reach that goal. Are you reinventing the wheel or looking for a mentor that can help you reach your goals?

Be the knowledge broker and you’ll see the positive ripple effects it will have on your business, and brand. The July 10th episode of This Week in Housing covers all your questions about how to get more listings, the latest data on job unemployment and our thoughts on why you should be the knowledge broker in your local market! David Childers from Keeping Current Matters and Yvonne Arnold, Tom Ferry Coach and host of Virtual Edge joined me to talk about how the luxury market factors into future projections, why home ownership remains one of the cornerstones of the American dream, and recommendations on taking all listings at any price right now! You are in your moment, take the data we’re sharing and make that call! Our job is to get the word out that things are happening!

How do you become even more known, respected and in demand for business? In today’s episode of #ThrowbackThursday, we’re throwing it back to a vital excerpt from last year’s Success Summit. I share 7 generating ideas that create and scale trust so you can ramp up your business! I also reveal the formula that creates trust and attracts more clients to your business. I highly recommend choosing 3 or 4 referral strategies that will be right for YOU and your business! Listen and follow this blueprint. You won’t regret it!

Our current times are calling for innovation and patience, and what better person to share his thoughts than Gary Vaynerchuk. In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with GaryVee about creating content for our present, the importance of cultivating patience and innovating with the content we produce on social media. This conversation was candid and Gary didn’t hold back on topics such as business, money, happiness and more! We even touched on the latest social media platform, TikTok and his take on its potential as a real estate platform. Gary and I also cover important topics such as incorporating your business world into your content and GaryVee’s plans for his Success Summit 2020 keynote address, you won’t want to miss it! Get ready to take notes for your future content creation!

If you’re tired of settling for buyers because you just can’t seem to find any sellers, today’s #TomFerryShow is a “can’t miss” episode! It boils down a simple reality, which I’ll reveal on the show. I’ll also give you four scripts you should be using right now to dig up every listing opportunity possible. Because they’re out there… you just need to do the work. I’ll show you how, and it all happens in a quick, seven-minute show. Want more listings? Click below…

Are you focusing on what you can control? In today’s episode of Mindset Monday, I share helpful tips on how to find peace so you can have the mindset to control what you need to change and improve. We all find ourselves in the middle of a storm, but we have to focus on developing a peaceful mindset to get out there. Life is unfolding as it should, your responsibility is to change what you can!

Have you been allowing your limiting beliefs to stop you from growing? In today’s #ThrowbackThursday episode, I’m sharing an important keynote from last year’s Success Summit. I talk about how limiting beliefs can hold you back from moving forward and doing something extraordinary with your business. I also share powerful steps on how to overcome these limiting beliefs and go all in your business! What is one limiting belief that has been holding you back from the greatness you deserve?

Your digital footprint is important – now more than ever. In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with Jon Krabbe, Co-Founder and Managing Partner of Agent Image, one of the leading branding authorities for real estate brokerages and agents. Jon shared how he was motivated to start his real estate path and move forward in the real estate tech industry. He also revealed so much powerful advice on communicating with your team and clients during the times we’re living in and how our digital presence can improve that conversation. Jon and I also talked about the common mistakes agents might be making in their digital marketing and provided helpful steps to remedy any missteps you or any agent might be doing! With all the time that we have now and opportunity to grow your business, I highly recommend listening and taking notes. See what you need to improve and what steps you’ll be implementing to move forward!

You know you’re… …different …better …more responsive …and willing to do more than your competition. But it doesn’t matter. That is, unless consumers know it, too. That’s why I devoted today’s #TomFerryShow to teaching you how to separate yourself from the pack. I want to help you create your Unique Selling Proposition, or USP. I’ll show you a four-step process to get inside the consumer’s head and directly address the challenge they’re facing… so you can stop saying “I sell real estate” and start describing what you do in a compelling way that convinces consumers that you’re their best option. If you’ve ever lost a listing and wondered what you could’ve done to differentiate yourself more, don’t miss this one!

Have you been stepping up and sharing your story to the world? In today’s episode of Mindset Monday, I share the importance of fully expressing who you are and connecting with others to make a difference. Are you hiding behind a no-face avatar or are you truly being yourself to document your life and inspire others? We’re living in an age to express and make an impact. So really go deep in the area of your life you’re hiding from! Are you going to be a lurker or step into your greatness?

As the data-driven agent, your responsibility is to educate yourself so you can help your clients make the best decisions. Now is the time to deliver massive value and today’s episode of This Week in Housing for June 26 covers all your questions and concerns around foreclosures, the job market, supply and demand and the impact that the elections will have on the economy. David Childers from Keeping Current Matters and Yvonne Arnold, Tom Ferry coach and host of Virtual Edge joined me to talk about all the important topics and share the latest data so you can communicate to your clients what’s happening! Take the time today to listen and take notes! It’s your responsibility to continuously inform yourself on the latest numbers of job unemployment and data of home prices for the rest of 2020 and 2021!

How are you creating a transformative life? In today’s episode of #ThrowbackThursday, I share the importance of really going deep in your life and recognizing that you need to upgrade on the level that you’re operating! Your potential is not yet fulfilled, and now it’s time to step into your greatness and go all in!What action will you take to make this year your transformative year?

Grow your business with up-to-the minute training. In this episode of the Tom Ferry Podcast Experience, I’m doing a “flash back” with an excerpt from Day 1 of last year’s Success Summit. We’re living in extraordinary circumstances and finding ways of growing your business can be overwhelming. In this segment of our biggest event from 2019, I go deep on 8 drivers of economic growth that can take your business to the next level. These 8 drivers are all scalable and by choosing two or three steps, you can accelerate your growth process. It’s all about applying a repeatable and scalable approach to your business and seeing what works best for it. I encourage you to take some notes and really dig in on what step can help your business for the better.

Where do you even start when conducting a “progress report” in a year like 2020? With an eye toward the future, that’s where. In today’s #TomFerryShow, I’m walking you through your mid-year review, all in the name of setting yourself up for massive success in the second half of 2020. I’ll show you: The critical questions you need to ask yourself and answer 4 tips to break down your goals into clear, actionable steps A powerful exercise to get you into action The right mindset to adopt now And more! To become the most efficient, productive version of yourself between now and 2021 and fully seize the opportunities in today’s market, don’t miss this one!

It’s your life and it’s time to take control of your mindset. The only word you can control is your mindset. Instead of focusing on the problems, focus on growing your mindset. In today’s episode of Mindset Monday, I talk about why now is the time to find a solution, make a difference and improve. The time is now to go after the mindset that will expand your life!

Do you want to be the voice of authority in your marketplace? One way to do that, you have to create your own show! In today’s #ThrowbackThursday, I share how easily you can accomplish this. If you really want to connect with a bigger audience and become the most recognizable person in your market, then you need to start a show ASAP! Now is the time to start your show, you have zero excuses and so much time to cement your voice in the industry. Start now!

Have you encountered a boulder in your business that has consumed you to the point that you feel you won’t ever overcome it? In today’s episode of the Tom Ferry Podcast Experience, I answer 7 extremely relevant business and real estate questions that I’ve been getting on my Instagram stories. If you’ve been following me for some time, you know that I’m always passionate about providing knowledge and sharing different perspectives on how you can step up in your business. When you change your thinking, you change your life and when we find ourselves stuck on our business problems, sometimes we can’t seem to overcome them. In this episode, I cover questions about what job duties you should give your interns, things to include in your pre-listing package, ways to improve your mindset and if you should buy that brokerage, plus so much more! Sometimes we need to take a step back and change our perspective, change our point of view to see all the different solutions. If you’ve had some business or real estate struggles, I highly recommend you take the time to listen to the episode to find a new perspective and solve it!

Having been around our industry for so long, I get lots of questions like: Tom, what’s the best CRM out there? What’s the latest and greatest lead conversion software? What should I use for transaction management? So on today’s #TomFerryShow, I’ve categorized 10 systems every real estate business needs to succeed… …And I’m sharing almost 30 of my favorite recommendations as well! How many on the list are you currently using? And even more importantly, which do you need to add? Listen to find out…

How is your environment impacting your emotional state? In today’s episode of Mindset Monday, I share how our mindset is affected by our surroundings and what we can do to change our energy. What area in your life is causing you “dis-ease” or what part of your surroundings is making you feel uncomfortable? This is your life, and NOW is the right time to make a change!

Your job right now is important on several levels: for your own bank balance, for helping consumers move forward with their lives, and to assist the economy on its road to post-COVID recovery. And the number one role you can play in all of this is to be your market’s “knowledge broker.” Which should actually be easy because there’s a lot of positive movement in various indicators right now, and David Childers and I cover all of them on this episode of This Week in Housing for June 12th. Whether it’s ShowingTime.com data demonstrating home showings ahead of pre-COVID numbers, month-over-month “listings taken” stats being up nearly 20% nationwide, home price projections from six major industry forecasters, unemployment headed in the right direction, or the strong equity position among American households – it’s all positive traction you should be sharing with consumers. We also discuss the giant impact every home sale has on our overall economy – hammering home the crucial role real estate can play in driving the economic recovery. Whatever you do, don’t get caught paying more attention to the sensationalized headlines than the actual data itself. Learn the data, study your local market, and share the good news with potential buyers and sellers in your area!

How are you coaching your agents? In today’s episode of #ThrowbackThursday, I’m bringing back an important topic on how to coach your team. I share golden nuggets on how to connect with your agents, especially during this time we’re living in. It’s all about motivating your team to use their potential and deliver their best results. Create a deeper connection with your agents, and be the leader you’re meant to be!

Are you taking care of your mental health? In today’s episode of the Tom Ferry Podcast Experience, I’m sharing a conversation I had with my dear friend, Dr. Daniel Amen that we had as part of our Pivot program. This conversation delivered so much value on how to take care of your brain during this time, that I had to share it with you! Dr. Amen shared important steps for you to take action on improving your sleeping habits, how to think positive thoughts, and being consistent with your daily routines. We also talk about how it’s never too late to take care of your mental health, especially now and why you should regularly check on your brain! Don’t just wash your hands, you also have to continuously look for helpful ways to take care of your mental hygiene. If you’ve been struggling with this or know someone who is, I recommend listening to this episode so you can know what steps to take to improving your brain, thoughts, and mental health!

It always feels great to close a deal, right? But on the flipside, one deal doesn’t take you far. Getting to the closing table regularly requires lots of steps and actions on your part. And doing those things repeatedly and automatically – making them daily disciplines – is what will build the long-term business you desire. So I’ve dedicated today’s #TomFerryShow to helping you do that. Creating certainty in your business boils down to prioritizing your tasks and eliminating the possibility for distractions to veer you off course. Wanna learn how?

How will you be the solution? Are you moving forward with sustainable happiness or deteriorating anger? In today’s episode of Mindset Monday, I talk about why it’s important to find your truth and be the solution to make your place and life a better place. I also share how to cultivate sustainable happiness so you expand your potential. What actions will you take to get your mindset ready to be the best solution?

How are you searching for your ideal client? For today’s episode of #ThrowbackThursday, I’m taking you back to one of my talks that I had earlier this year in St. Louis, Missouri. In this talk I share how to find your ideal client and the importance of you also being the best person to work with! So, are you working with your ideal client and what are the steps you’re taking to make that happen?

Our new reality has shown us that we need to step up and innovate. In today’s episode of the Tom Ferry Podcast Experience, Mauricio Umansky, founder and CEO of The Agency, one of the most innovative brokerages in our industry, joined me to talk about stepping up to the plate. Mauricio has a vast experience in entrepreneurial endeavors and real estate, and he shares it all – from the wins, the lessons learned, and vital characteristics every agent needs to succeed. He shares how his health condition helped him to develop his strongest trait in business and in life, the frustration that motivated him to open The Agency and why the industry needed disruption. Mauricio’s insight in the real estate business is beyond this world and he shares so many valuable strategies and tactics that every agent needs to excel in listing presentations, taking risks and growing with data! If you’ve been looking for new ways to build up your confidence or move powerfully in the industry, then listen to Mauricio’s valuable advice in today’s episode!

On last week’s #TomFerryShow, I gave you four assignments under the premise of “if I was your coach.” Today I’m diving deeper into one of those assignments – updating your listing presentation. I’ve rounded up some of our strongest, most-watched content on creating powerful listing presentations – including real-world advice from three phenomenal Rockstar agents – and I’m sharing it with you today! Find out: Why storytelling is essential to differentiating you from the competition The genius idea of the “reverse” listing presentation Should you send a pre-listing packet? And much, much more! If you haven’t updated your presentation lately or you just need a jolt of fresh energy, make sure to listen and take notes!

A few thoughts on #thestruggle… Please watch and remember to always take action.

How are you communicating to your clients? For May 29th’s “This Week in Housing” I was joined by the team of Keeping Current Matters, the CEO and Chief Content Creator, Steve Harney and David Childers, Vice President of Content Marketing, as well as Jason Pantana, marketing guru and lead speaker of Marketing Edge. Your job as the trusted agent is to always clarify the market information to the clients you serve. We share valuable and up-to-date data and stats so you can be the knowledgeable broker to educate and guide your clients who might be nervous or scared of the market. Lockdown has been easing up in the country and we share the marketing strategy and language you need to be using during this time. This episode is filled with current numbers of unemployment, virtual tools that will take you to the next level and why it’s important to think of your clients and not you when serving them! At the end of the day, your job is to help people feel confident to make wise decisions. For you to do that, you need to prepare yourself with the recent and valuable information and strategies! Listen to get started!

Have you been doing these important actions? In today’s #ThrowbackThursday from not even two full months ago, I want to remind you of these vital actions that will ensure your clients are confident in your services and knowledge. The lockdown period is opening up and it’s not too late to reach out to your leads and schedule Zoom meetings to help them move forward. Now is the time to put in the work! Have you been implementing these steps so you can hit the ground running? If not, start now!

During these uncertain times it’s always important to know concrete facts from the greatest industry leaders. For today’s episode of the Tom Ferry Podcast experience, I was fortunate to speak with my dear friend, Chairman and CEO of T3 Sixty, Stefan Swanepoel, who joins me to talk about the present and future of the real estate industry. As the leading expert who is able to translate complex issues into easy-to-understand messages of the real estate business, Stefan shared so many golden nuggets on what to pay attention to in the industry. We also talked about the importance of planning ahead, and not just for the good times, but as well for the bad times! Stefan talked about how he even has a Plan B for his Plan B. It’s not the time to stick your head in the sand and expect your business to run smoothly. Start planning now for every circumstance that may arise and be prepared for it. Our current reality has definitely taught us that hard lesson! Stefan also shared 3 key components every brokerage needs to focus on to boost their business once our new normal arrives. From the changes that COVID-19 has accelerated to important insights of the real estate industry, you won’t want to miss this episode!

I’m asking you to play along with me on today’s #TomFerryShow… Let’s say I was your coach. Here we are at the end of May. Your year has NOT gone according to plan. (Has anyone’s?) But things are getting back to normal, and it’s “go time” to get back at it. Here’s the good news: With the pent-up demand in the marketplace, I believe you can absolutely dominate between June and the end of October. But it’s gonna require a special approach, starting with four important assignments I’d give you if I was your coach. Want to know what they are?

How are you moving out of your dark and scary mindset? In today’s episode of Mindset Monday, I share ways for you to interrupt the negative pattern and start inspiring the seeds of greatness! You have to talk yourself into having a growth mindset. Don’t allow yourself to spiral out of control. Get a better result by interrupting the negative pattern!

Have you incorporated these 3 rules into your life? For today’s #ThrowbackThursday, I want to bring back some valuable advice that I shared two months ago when everything changed and this became our new reality. Have you been taking your MEDS? How have you been moving your business forward and loading the cannon so you can hit the ground running when this is all over? Really take the time to listen and dig deep on how you’ve been re-adapting and incorporating these 3 rules into your life.

You should never hold yourself back to start on your business. In this episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with one of my great friends before the pandemic started. Steve Schulze, CEO and co-founder of Nékter talked all about entrepreneurship, disrupting the juice industry and gave so many golden nuggets on managing your business! He also talked about why every business should reinvent itself and how to maintain relevance in your market. Steve also opens up about the hurdles that he went through with Nékter and the lessons learned when they overcame them. We talk about insightful marketing strategies, product launches and having the best communication strategy with your business. If you’ve been thinking of starting your own business or reinventing it, then don’t wait any longer. Listen now to find out how you can taste success by taking that risk!

You know what I’m seeing a lot of lately? Realness. People are juggling their home lives with their careers and just being their authentic selves – and consumers are understanding, because that’s the situation we’re all in right now. So when I recently asked for some questions for today’s #TomFerryShow, I got some extremely “real” replies. And I’m answering them head-on in today’s show. Be sure to look out for: 3 questions to move consumers from fear to action What to do with your kids when schools are closed and you need to earn money The No. 1 video I’d recommend you create right now

What do you need to un-learn? In today’s Mindset Monday, I challenge you to un-learn all the things that have stopped you so you can get another result. What is the story that you’ve made your reality and has pulled you back from taking the next step? What new lessons or actions do you need to learn to reach the next level? The possibilities are endless!

How are you dealing with our new reality and taking action? For May 15th’s “This Week in Housing” I was joined by the team of Keeping Current Matters, the CEO and Chief Content Creator, Steve Harney and David Childers, Vice President of Content Marketing. It’s not the time for you to run towards the drama. For the past months we’ve been reminding you that with clear data, you will help your clients make the best decisions that fit their needs. For this episode we talk about the latest stats on unemployment and the numbers on what the major financial institutes are predicting for the second half recovery. We also go deep on the impact of the real estate showings in North America due to COVID-19 and share significant results! The time is now to build and cultivate your credibility in your marketplace because it’s going to last for the next 10 years. To help you with that I also share actionable tips and challenges so you can move forward in today’s reality! Listen now!

How are you dealing with the squeeze? In today’s #ThrowbackThursday episode, I want to focus on how you respond to the squeeze that we’re all currently dealing with. What actions have you taken during these last couple of months? It’s your choice to make this squeeze an opportunity for growth and action!

When you measure performance, your performance improves. In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with a good friend and fellow entrepreneur, Brian Charlesworth, CEO of Sisu. Brian shares about his entrepreneurial experience of starting and selling various businesses throughout his early years. He also details the lessons learned of that experience and how it pushed him to start his entrepreneurial path towards the real estate industry. As the founder and CEO of Sisu, Brian shares how the digital platform simplifies the tracing of sales metrics, provides critical analysis of those numbers, and gamifies the entire real estate and mortgage sales experience. This helpful tool has helped so many agents back their decisions with clear and insightful data. Especially now that we’re living in uncertain times. Brian and I talk about the importance of measuring your performance to help you double and even triple the necessary actions you need to take to drive your business during these tumultuous times. Listen to the episode to learn more about Brian’s entrepreneurial path and how you can make smart decisions for your business!

Our industry was already facing a major hurdle prior to the COVID-19 pandemic, and it’s only worsened during this health crisis. So, I’m imploring you… It’s up to you to do everything possible to overcome it. That’s why I’ve devoted today’s #TomFerryShow to 3 Ways YOU Can Help Solve the Zero-Inventory Dilemma in Your Market. I’m sharing 3 actionable strategies to help you get more listings in the next 90 days. Because buyers are out there, and homeowners need your guidance and expertise to feel confident that now is the right time to list their most precious asset. Will you be part of the solution? If you said yes, click the button below.

Don't focus on perfection, just start! In today's episode of Mindset Monday, I talk about why success is not about being perfect. It's about working towards your progress. Done is better than perfection and in this new normal, you can't put excuses on your goals. Take the step towards what you want and win the game!

We’re going deep on all the questions that have been going through your head. For May 8th’s “This Week in Housing” I was joined by the team of Keeping Current Matters, the CEO and Chief Content Creator, Steve Harney and David Childers, Vice President of Content Marketing. This is your time to provide value and knowledge to your community! With the correct answers that are backed with data, you’ll be able to grow your business in the next 90 to 100 days. We help you by sharing the latest data on U.S. unemployment rates for April 2020 and we answer all of your real estate questions! I also share marketing tips and scripts for you to use NOW. Don’t wait any longer and listen to the episode so you can strengthen your position as the trusted agent of today!

Your business doesn’t have to be in a crisis. In today’s #ThrowbackThursday, I’m focusing on two important actions that every agent should be doing now. If you’ve been doing these actions, then you’ve been seeing the difference in your work ethic, business, and motivation. If not, then don’t wait any longer and listen to know what steps you need to build your business so you can provide value to your community. What other smart actions have you been doing to make a big difference in your business?

Your perseverance will be the fuel to take you to the next level. In today’s episode of the Tom Ferry Podcast Experience, my dear friend and CEO of BombBomb, Conor McCluskey opened up about his life mission, the driving force behind his company and the changes he needed to adapt due to COVID-19. Conor talks about the importance of having a mentor and being guided to discover his life’s mission and how that ultimately helped him grow BombBomb so he can make a positive impact in the world. We also went deep on what marketing strategies, tactics and drivers of growth have worked for BombBomb and the importance of identifying what problem is your business working to solve. In times like this, it’s important to have clarity of those drivers of growth in every aspect of your life. In this episode. Conor also opens up about finding new ways to help our community and proving their services to make teachers’ lives easier. Listen to today’s episode to find a clear path on your business or life goal!

If you haven’t sensed my urgency lately about picking up the phone and booking appointments, I’m ramping it up a notch on this week’s #TomFerryShow. Places are opening back up. Others are putting those plans in place. Are you going to wait until that happens to start booking appointments? No – not if you want to hit the ground running! NOW is the time to be loading your cannon. And in today’s show, I’ve got one ultra-important, confidence-building question you NEED to answer… especially if you’ve lost your mojo a bit during this crisis. Watch the show. Answer the question. Set an ambitious goal and GO!