The Tom Ferry Podcast Experience

Few things have the ability to move the needle in your business more than social media. It’s practically free… It’s available to everyone… And it’s a fantastic way to connect with prospects and keep in touch with past clients! But here’s the big question: Are you doing it right? Or are you just guessing and hoping? You can find out on today’s #TomFerryShow, where my in-house Social Media Manager joins me to share 10 Rules to Strengthen Your Social Media Presence. We’re digging in to 10 topics covering everything from ideal posting times to how to maximize UGC (user generated content). Courtney will also share some of the tools she uses – and you should be, too – to make managing your social presence easier and more effective than ever! Listen now!

How you feel on the inside will affect your outside! In today’s episode of Mindset Monday, I talk about why you need to take actions that make you feel good inside! Find ways to help yourself feel gratitude and ready to attack every day and move forward positively in your life! What are you going to do to focus on your mindset?

How are you building confidence? The August 21st episode of This Week in Housing covers all your questions on the latest data of forbearance, home prices, unemployment and valuable tips on how to build confidence with your clients and builders! I was joined by David Childers from Keeping Current Matters, Alyssia Essig, Tom Ferry Coach and Rockstar agent, and Yvonne Arnold, Tom Ferry Coach and host of Virtual Edge. We covered important data points on the reality of forbearance, but also shared valuable steps to show up for your community through social media marketing and building confidence during this market. You have so much information and tools at your disposal, don’t waste them! Listen to the episode and choose two or three tips that fit your strategy and business, so you can move your business forward!

Position yourself to become the #1 choice. In today’s episode of #ThrowbackThursday, I share an excerpt from last year’s Success Summit. Today’s market is filled with so many different agents to choose from, and you have to stand out from the competition! I not only reveal these 5 positioning strategies, but also share so many valuable tips for you to step up your game and demonstrate the value you have to deliver! Now more than ever, you need to differentiate yourself to become the trusted agent of your area! So, what are you waiting for?

What is your relationship with your business and family? In today’s episode of the Tom Ferry Podcast Experience, my dear friends and Rockstar team, Marti and Maxine Gellens shared all the secrets that have helped them succeed in the real estate industry and their family life. Marti and Maxine Gellens are a mother-daughter luxury real estate team in La Jolla, California. As one of the top-ranked teams of La Jolla and the nation, they shared vital advice on how to balance work and family. They opened up about how they made their family business work, the changes they’ve experienced through the years, and how those lessons are now pushing them forward during this COVID-19 market. They also shared helpful marketing tips, strategies, and hiring advice to grow and maintain your team. I highly recommend listening to today’s episode two or three times and take a couple of tips that will work for you or your team!

“I don’t know what to post on social!” If you’ve ever said (or screamed) that to yourself, click the WATCH button down below right now. Because on today’s #TomFerryShow, I’m breaking down five categories of social media content you should be creating and posting on a regular basis to establish yourself as your market’s go-to real estate resource. Some of them might seem obvious, others not so much. How many are you currently doing? Listen to the show to find out

Everybody has 40% more to give! In today’s episode of Mindset Monday, I talk about how you have so much more inside you than you realize! My friend, David Goggins shared with me how everyone has 40% more! Times like these it’s hard to do four more calls or to do four more videos, but I challenge you to bring that “40% more mentality” to every aspect of your life! So, what’s it going to be? Will you give 40% more, or will you let yourself settle for less than you’re truly capable of?

How are you negotiating during these crazy times? In today's episode of the #ThrowbackThursday, I’m sharing a vital segment of day two of last year’s Success Summit with FBI hostage negotiator, Chris Voss. Chris shared so much golden advice on how to negotiate, create trust with your client, and build rapport during moments of stress. For our current time, his words are needed for you to deliver the best to your clients. Take out your notebook because you’ll be writing down so many tips for you to negotiate your wins!

Do you feel you’re in the right path? In today’s episode of the Tom Ferry Podcast Experience, David Meltzer and I talk about 5 Powerful Steps to Become the Best Version of Yourself. David Melzter is the co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency. In our conversation, David and I went through step-by-step and really dissected these helpful routines so you can choose two or three to fit your life and get you on the right track. These powerful steps include your schedule, various elements you might not consider that seriously change your life, and proven methods to achieve success. As always, I took so many notes and I encourage you to write down something that resonates with what you need now. See which steps work best for your life and grow from there.

I’m willing to bet you know this pain… You finally find the perfect property for a buyer, they get their hopes up, you write an offer, and… nothing. They lose out in a multiple-offer scenario, and you’re right back to square one. It hurts. For them. For you. For your schedule. For your bank balance. For your reputation. So let’s fix that. On today’s #TomFerryShow, I’ve got 3 tips to get your buyer’s offer accepted – and a bunch of ideas within each of those three tips. In times like these with so much competition for every property, it takes some ingenuity to separate your offer from the pack. Find out my advice in this quick video.

Do you need to meditate? In today’s episode of Mindset Monday, I talk about the importance of taking some time to take care of your mental health! If you feel you’re burning out due to overworking yourself, it’s perfectly okay for you to take a deep breath and find ways for you to calm your anxiety. I even share helpful apps that have worked for me. I challenge you to give back to yourself, so you can perform at your very best!

Your job as the trusted agent of your market is to communicate the latest housing market data to your clients! The August 7th episode of This Week in Housing covers all your questions on the latest data of the housing market and how you can share it with your clients through savvy social media posts! I was joined by David Childers from Keeping Current Matters and Jason Pantana, marketing guru and lead speaker of Marketing Edge. Not only does David break down data in today’s episode, but Jason shares his social media knowledge and provides you with helpful tips for you to hit the ground running once you finish listening to the episode. Connecting with your audience and potential leads during this time is vital and so easy through social media. Take notes and choose two or three tips you can apply to your digital marketing strategy so you can experiment and see what works best for your business!

How are you building relationships online? In today’s episode of #ThrowbackThursday, we’re going back 11 years when Gary Vee and I were at an event together to talk about the changing social media landscape. Fast forward to today and the points we made back then still ring true! Social media is all about community, so how are you building and connecting with your audience? We’re living in the middle of another evolving phase of social media, it’s time for you to step up and connect!

How are you leading your life, business and family? In today’s episode of the Tom Ferry Podcast Experience, Todd Herman and I are lifting the fog and giving you a powerful framework to lead. Get comfortable to write pages of notes because Todd is sharing extraordinary strategies and tactics for you to lead and live a better life during this tumultuous time. He also shares how to master an alter ego and a helpful routine for you to step into your Rockstar greatness! Listen to the episode and choose two or three actionable steps for you to incorporate into your schedule to lead and live with power and clarity!

Have you ever wished you knew someone who knows social media advertising inside and out can just show you – once and for all – how to set it up? Well, wish no more. I asked Jason Pantana to guest host today’s #TomFerryShow, and he delivered by walking you through the tremendous opportunity of advertising on Instagram Stories… …Screen by screen, step by step. INCLUDING how to get the “swipe up” feature in Instagram Stories even if you don’t have the minimum 10,000 followers they require. Whether Facebook’s Ad Manager seems like a giant mystery to you or you just want this specialized instruction on running IG Story ads, you won’t want to miss this 12-minute video.

What meaning are you attaching to your life? In today’s episode of Mindset Monday, I share about the power of the meaning you associate with every experience, crisis, success, and event that occurs in your life. Evaluate what story you’re telling yourself and how you’re moving forward powerfully. It’s your life and your story, how are you going to write it?

How are you going to take your business to the level you’ve been envisioning? In today’s episode of #ThrowbackThursday, I share a Q&A session I did on day 2 of last year’s Success Summit. I answer two important questions in this episode, from buying somebody’s business to growing your business that matches your level ten attitude! Take some time to listen to this episode three to four times and take some notes to help you reach your vision of success!

Today’s conversation with Tom Bilyeu will impact the way you create your content. In today’s episode of the Tom Ferry Podcast Experience, I talk with my good friend Tom Bilyeu! Tom has always been a person that has created impact in his business, community, and content. In this powerful conversation, Tom shares that it all comes down to his life’s mission: to help people gain a growth mindset. He also shares how it’s important to scale your business, services or content that you produce. Tom and I also get real about pushing the shame aside and making mistakes! No one is the expert when they start, the true expert is the one that keeps doing the work, keeps learning, and keeps providing value. If you’ve been struggling to just start on your business, doing video or finding powerful tactics to scale what you do, then this episode is for you! Listen to it 4 or 5 times and take notes - you won’t regret it!

Would you agree that 85% is a lot of anything it’s measuring? I’m going to assume you said yes. Here’s why I ask… Eighty-five percent of your ability to successfully conduct business relies on just one skill. Not surprisingly, it’s communication. And on today’s #TomFerryShow, we’re digging into 3 specific components that will make you a great communicator… so you can forge stronger relationships and close more deals. Any clue what those three are? Come find out…

Are you living with incomplete loops? In today’s episode of Mindset Monday, I talk about how those incomplete loops stop you from reaching the next level and becomes a burden. It’s all about taking action and closing those loops! It’s time to accelerate and fully live your life. So, what loop will you close today?

We’re revealing how you can get more accepted offers during this tumultuous time! The July 24th episode of This Week in Housing covers all your questions on how to get more accepted offers, the latest numbers on purchase applications, and the newest data on the housing market recovery index. David Childers from Keeping Current Matters and Alyssia Essig, Tom Ferry Coach and Rockstar agent joined me to cover the U.S. economy, housing recovery and latest unemployment numbers. We also talked about the six major challenges that agents are facing in their businesses right now. Not only do I talk about these challenges, but I also provide helpful solutions for you to push forward. I highly encourage you to take the time to listen and inform yourself so you can continue providing trust with your clients and help them make the best decisions with strong data!

What limiting belief has been stopping you from stepping into your greatness? In today’s episode of #ThrowbackThursday, I share a Q&A session I did on day 2 of last year’s Success Summit. I helped debunk two limiting beliefs that had been stopping two attendees from stepping up to deliver value in their market. I highly encourage you to see if you can apply one or two helpful strategies I provide during this session to your own life to push those beliefs aside! It’s time to make a change! Are you ready to shed those limiting beliefs?

Have you been feeling stuck for the last couple of months? If so, then this episode is for you. In today’s episode of the Tom Ferry Podcast Experience, I reveal top-level referral campaigns to help you become an intelligent and data-driven real estate Rockstar! All these strategic referral campaigns were taken from a pivotal excerpt from last year’s Success Summit. I highly encourage you to take notes and choose three or four campaigns that will work best for you and your business - and experiment! I also share the 4 common steps that every successful Rockstar agent does to be and stay on top of their game! You really won’t want to miss it!

Every day you face resistance that is stopping you from your greatness. In today’s episode of Mindset Monday, I talk about how every professional encounters resistance, but the pros are the ones that acknowledge it and push through those challenges. Don’t be afraid, don’t buy into the fears that are stopping you. Be the rockstar that you are and feel the power of doing the work and improving on your mindset. So, take action and destroy your resistance!

Are you ready to go all in and attract more clients? In today’s episode of #ThrowbackThursday, I share an excerpt from last year’s Success Summit. I share helpful ways to attract more clients and how doing video is so important, especially during this time we’re living in. I recommend you choose one strategy and implement it. What tip will you use to take advantage of video and attract more clients?

So, you started doing video - now what? In today’s episode of The Tom Ferry Podcast Experience, I break down all the steps to boost and take your videos to the next level! All these steps were taken from a vital excerpt from last year’s Success Summit. Not only do I share the important steps to publish your videos so everyone can find them, but I also share helpful content you can post on your social media channels from your shows! I also cover the step-by-step content and marketing calendar to elevate your shows and have them reach your audience and start creating trust with them! Take out your notebook and take notes, because now is the time to step up and make yourself known through video!

Some people give Gary Vaynerchuk grief for occasionally dropping “F bombs” as a public speaker. But on today’s #TomFerryShow, there are no F bombs. Just TRUTH BOMBS… sprinkled all throughout this powerful episode! I counted no less than 13 really strong takeaways in this 24-minute episode… About life. About business. About harmful misconceptions people have. About what life might look like after COVID. And much more! Don’t miss this one…

Who are you learning from? In today’s episode of Mindset Monday, I’m challenging you to look deep in your life and clearly see your goals and the mentors that can help you learn their method of success. All the great figures of the world have modeled after wise people who mastered their lives and used their skills to reach that goal. Are you reinventing the wheel or looking for a mentor that can help you reach your goals?

Be the knowledge broker and you’ll see the positive ripple effects it will have on your business, and brand. The July 10th episode of This Week in Housing covers all your questions about how to get more listings, the latest data on job unemployment and our thoughts on why you should be the knowledge broker in your local market! David Childers from Keeping Current Matters and Yvonne Arnold, Tom Ferry Coach and host of Virtual Edge joined me to talk about how the luxury market factors into future projections, why home ownership remains one of the cornerstones of the American dream, and recommendations on taking all listings at any price right now! You are in your moment, take the data we’re sharing and make that call! Our job is to get the word out that things are happening!

How do you become even more known, respected and in demand for business? In today’s episode of #ThrowbackThursday, we’re throwing it back to a vital excerpt from last year’s Success Summit. I share 7 generating ideas that create and scale trust so you can ramp up your business! I also reveal the formula that creates trust and attracts more clients to your business. I highly recommend choosing 3 or 4 referral strategies that will be right for YOU and your business! Listen and follow this blueprint. You won’t regret it!

Our current times are calling for innovation and patience, and what better person to share his thoughts than Gary Vaynerchuk. In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with GaryVee about creating content for our present, the importance of cultivating patience and innovating with the content we produce on social media. This conversation was candid and Gary didn’t hold back on topics such as business, money, happiness and more! We even touched on the latest social media platform, TikTok and his take on its potential as a real estate platform. Gary and I also cover important topics such as incorporating your business world into your content and GaryVee’s plans for his Success Summit 2020 keynote address, you won’t want to miss it! Get ready to take notes for your future content creation!

If you’re tired of settling for buyers because you just can’t seem to find any sellers, today’s #TomFerryShow is a “can’t miss” episode! It boils down a simple reality, which I’ll reveal on the show. I’ll also give you four scripts you should be using right now to dig up every listing opportunity possible. Because they’re out there… you just need to do the work. I’ll show you how, and it all happens in a quick, seven-minute show. Want more listings? Click below…

Are you focusing on what you can control? In today’s episode of Mindset Monday, I share helpful tips on how to find peace so you can have the mindset to control what you need to change and improve. We all find ourselves in the middle of a storm, but we have to focus on developing a peaceful mindset to get out there. Life is unfolding as it should, your responsibility is to change what you can!

Have you been allowing your limiting beliefs to stop you from growing? In today’s #ThrowbackThursday episode, I’m sharing an important keynote from last year’s Success Summit. I talk about how limiting beliefs can hold you back from moving forward and doing something extraordinary with your business. I also share powerful steps on how to overcome these limiting beliefs and go all in your business! What is one limiting belief that has been holding you back from the greatness you deserve?

Your digital footprint is important – now more than ever. In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with Jon Krabbe, Co-Founder and Managing Partner of Agent Image, one of the leading branding authorities for real estate brokerages and agents. Jon shared how he was motivated to start his real estate path and move forward in the real estate tech industry. He also revealed so much powerful advice on communicating with your team and clients during the times we’re living in and how our digital presence can improve that conversation. Jon and I also talked about the common mistakes agents might be making in their digital marketing and provided helpful steps to remedy any missteps you or any agent might be doing! With all the time that we have now and opportunity to grow your business, I highly recommend listening and taking notes. See what you need to improve and what steps you’ll be implementing to move forward!

You know you’re… …different …better …more responsive …and willing to do more than your competition. But it doesn’t matter. That is, unless consumers know it, too. That’s why I devoted today’s #TomFerryShow to teaching you how to separate yourself from the pack. I want to help you create your Unique Selling Proposition, or USP. I’ll show you a four-step process to get inside the consumer’s head and directly address the challenge they’re facing… so you can stop saying “I sell real estate” and start describing what you do in a compelling way that convinces consumers that you’re their best option. If you’ve ever lost a listing and wondered what you could’ve done to differentiate yourself more, don’t miss this one!

Have you been stepping up and sharing your story to the world? In today’s episode of Mindset Monday, I share the importance of fully expressing who you are and connecting with others to make a difference. Are you hiding behind a no-face avatar or are you truly being yourself to document your life and inspire others? We’re living in an age to express and make an impact. So really go deep in the area of your life you’re hiding from! Are you going to be a lurker or step into your greatness?

As the data-driven agent, your responsibility is to educate yourself so you can help your clients make the best decisions. Now is the time to deliver massive value and today’s episode of This Week in Housing for June 26 covers all your questions and concerns around foreclosures, the job market, supply and demand and the impact that the elections will have on the economy. David Childers from Keeping Current Matters and Yvonne Arnold, Tom Ferry coach and host of Virtual Edge joined me to talk about all the important topics and share the latest data so you can communicate to your clients what’s happening! Take the time today to listen and take notes! It’s your responsibility to continuously inform yourself on the latest numbers of job unemployment and data of home prices for the rest of 2020 and 2021!

How are you creating a transformative life? In today’s episode of #ThrowbackThursday, I share the importance of really going deep in your life and recognizing that you need to upgrade on the level that you’re operating! Your potential is not yet fulfilled, and now it’s time to step into your greatness and go all in!What action will you take to make this year your transformative year?

Grow your business with up-to-the minute training. In this episode of the Tom Ferry Podcast Experience, I’m doing a “flash back” with an excerpt from Day 1 of last year’s Success Summit. We’re living in extraordinary circumstances and finding ways of growing your business can be overwhelming. In this segment of our biggest event from 2019, I go deep on 8 drivers of economic growth that can take your business to the next level. These 8 drivers are all scalable and by choosing two or three steps, you can accelerate your growth process. It’s all about applying a repeatable and scalable approach to your business and seeing what works best for it. I encourage you to take some notes and really dig in on what step can help your business for the better.

Where do you even start when conducting a “progress report” in a year like 2020? With an eye toward the future, that’s where. In today’s #TomFerryShow, I’m walking you through your mid-year review, all in the name of setting yourself up for massive success in the second half of 2020. I’ll show you: The critical questions you need to ask yourself and answer 4 tips to break down your goals into clear, actionable steps A powerful exercise to get you into action The right mindset to adopt now And more! To become the most efficient, productive version of yourself between now and 2021 and fully seize the opportunities in today’s market, don’t miss this one!

It’s your life and it’s time to take control of your mindset. The only word you can control is your mindset. Instead of focusing on the problems, focus on growing your mindset. In today’s episode of Mindset Monday, I talk about why now is the time to find a solution, make a difference and improve. The time is now to go after the mindset that will expand your life!

Do you want to be the voice of authority in your marketplace? One way to do that, you have to create your own show! In today’s #ThrowbackThursday, I share how easily you can accomplish this. If you really want to connect with a bigger audience and become the most recognizable person in your market, then you need to start a show ASAP! Now is the time to start your show, you have zero excuses and so much time to cement your voice in the industry. Start now!

Have you encountered a boulder in your business that has consumed you to the point that you feel you won’t ever overcome it? In today’s episode of the Tom Ferry Podcast Experience, I answer 7 extremely relevant business and real estate questions that I’ve been getting on my Instagram stories. If you’ve been following me for some time, you know that I’m always passionate about providing knowledge and sharing different perspectives on how you can step up in your business. When you change your thinking, you change your life and when we find ourselves stuck on our business problems, sometimes we can’t seem to overcome them. In this episode, I cover questions about what job duties you should give your interns, things to include in your pre-listing package, ways to improve your mindset and if you should buy that brokerage, plus so much more! Sometimes we need to take a step back and change our perspective, change our point of view to see all the different solutions. If you’ve had some business or real estate struggles, I highly recommend you take the time to listen to the episode to find a new perspective and solve it!

Having been around our industry for so long, I get lots of questions like: Tom, what’s the best CRM out there? What’s the latest and greatest lead conversion software? What should I use for transaction management? So on today’s #TomFerryShow, I’ve categorized 10 systems every real estate business needs to succeed… …And I’m sharing almost 30 of my favorite recommendations as well! How many on the list are you currently using? And even more importantly, which do you need to add? Listen to find out…

How is your environment impacting your emotional state? In today’s episode of Mindset Monday, I share how our mindset is affected by our surroundings and what we can do to change our energy. What area in your life is causing you “dis-ease” or what part of your surroundings is making you feel uncomfortable? This is your life, and NOW is the right time to make a change!

Your job right now is important on several levels: for your own bank balance, for helping consumers move forward with their lives, and to assist the economy on its road to post-COVID recovery. And the number one role you can play in all of this is to be your market’s “knowledge broker.” Which should actually be easy because there’s a lot of positive movement in various indicators right now, and David Childers and I cover all of them on this episode of This Week in Housing for June 12th. Whether it’s ShowingTime.com data demonstrating home showings ahead of pre-COVID numbers, month-over-month “listings taken” stats being up nearly 20% nationwide, home price projections from six major industry forecasters, unemployment headed in the right direction, or the strong equity position among American households – it’s all positive traction you should be sharing with consumers. We also discuss the giant impact every home sale has on our overall economy – hammering home the crucial role real estate can play in driving the economic recovery. Whatever you do, don’t get caught paying more attention to the sensationalized headlines than the actual data itself. Learn the data, study your local market, and share the good news with potential buyers and sellers in your area!

How are you coaching your agents? In today’s episode of #ThrowbackThursday, I’m bringing back an important topic on how to coach your team. I share golden nuggets on how to connect with your agents, especially during this time we’re living in. It’s all about motivating your team to use their potential and deliver their best results. Create a deeper connection with your agents, and be the leader you’re meant to be!

Are you taking care of your mental health? In today’s episode of the Tom Ferry Podcast Experience, I’m sharing a conversation I had with my dear friend, Dr. Daniel Amen that we had as part of our Pivot program. This conversation delivered so much value on how to take care of your brain during this time, that I had to share it with you! Dr. Amen shared important steps for you to take action on improving your sleeping habits, how to think positive thoughts, and being consistent with your daily routines. We also talk about how it’s never too late to take care of your mental health, especially now and why you should regularly check on your brain! Don’t just wash your hands, you also have to continuously look for helpful ways to take care of your mental hygiene. If you’ve been struggling with this or know someone who is, I recommend listening to this episode so you can know what steps to take to improving your brain, thoughts, and mental health!

It always feels great to close a deal, right? But on the flipside, one deal doesn’t take you far. Getting to the closing table regularly requires lots of steps and actions on your part. And doing those things repeatedly and automatically – making them daily disciplines – is what will build the long-term business you desire. So I’ve dedicated today’s #TomFerryShow to helping you do that. Creating certainty in your business boils down to prioritizing your tasks and eliminating the possibility for distractions to veer you off course. Wanna learn how?