The Tom Ferry Podcast Experience

How did an IT consultant from Chicago end up dominating the second-home real estate market on Mexico’s Baja Peninsula? Nick Fong joins me on today’s Tom Ferry Podcast Experience to explain all! On pace for 700 transactions in 2021, Nick and his Ronival Real Estate team are always testing to discover the best strategies to attract new leads, nurture them, and convert! Nick reveals his process – along with some of the mistakes he’s made along the way. Even if you’re not in a second-home market, many of Nick’s strategies can be applied toward standard residential real estate to improve your follow-up strategies and master conversion!

We all want things to be easier in life. But like I told you last week, 90 percent of success is simply doing the work. So... are you constantly looking for hacks, or are you willing to do the work? Check out today’s Mindset Monday to find out why this topic makes me instantly think of Kobe Bryant – and why we should all “be like Kobe.”

Do you ever wonder what separates top performers from all the others? Catch today’s Tom Ferry Podcast Experience to learn about the methods of award-winning psychologist and author of Decoding Greatness, Ron Friedman, PHD. The best companies have a range of performance levels, Ron digs into what separates top performers from everyone else. Ron explains how the stories we’ve been told about greatness and success are wrong and runs us through the path that so many entrepreneurs and inventors have gone through to achieve success. If talent and practice are not the key to greatness, what is? You’ve got to go out of your way to find people who have done extraordinary things to learn from them. In this episode, we talk about: 1:54 – The stories we’ve been told about greatness and success are wrong 2:58 – People think that greatness is for someone else 7:49 – Ron reverse engineers the most popular Ted Talk of all time 12:08 – As a species we are distrustful of the “new” 17:03 – Ron walks us through how to decode greatness 22:58 – Scoreboarding: anything you measure you will likely improve on 32:48 – Become a collector, start collecting great examples

We all get excited when we are working on a new project, and that excitement is the fuel that drives us to begin the hard part – THE WORK. 10% is the moment of inspiration, but to get results you have to put in the other 90%.

Catch today’s Tom Ferry Podcast Experience for A conversation with Orlando Real Estate Partners and husband and wife team Renee & Jeff Funk to discuss how they built a business and how they support each other’s roles. Are you grateful for your mistakes? You can’t learn from experiences you aren’t having. You can build a strategy from your past experiences good and bad. Take what you have learned and turn it around into success. The lessons learned along the way are a gift. We also talk about how they analyzed, rearranged and shifted for continued success during Covid and how it affected their marketing strategies and the culture of their business. In this episode, we talk about: 8:05 – Recognizing the individual strengths in a business partnership 13:44 – The primary ways Jeff & Renee are generating leads 14:54 – Renee talks about “Going Micro” 15:44 – Video Testimonials Challenge 17:17 – Renee shares the next evolution of their marketing 29:30 – How Renee & Jeff are taking their video marketing to the next level in 2021 32:51 – Going from 10 to 20 salespeople 40:02 – Matchmaker or Road Warrior? 42:18 – Three things every agent should do to continue to be dominant

What if you could take some of the best qualities of the people you know and admire and put them into your DNA? Let me show you how to “model” the behaviors of those you respect in today’s Mindset Monday.

Let’s talk marketing! Today’s Tom Ferry Podcast Experience gives you a glimpse inside our last BluePrint event. Don’t miss the next one, which is free to attend on Wednesday, June 2! In this episode, I’ll share with you seven proven listing attraction strategies. I’ll also give you a question you should be asking every homeowner today. And one final piece of advice you always need to hear. For the full video including all the scripts mentioned, visit https://www.tomferry.com/our-podcast/experience-123/.

As we enter the post-pandemic “new normal,” you have some important questions to ask yourself. These questions will shape you who are, who you serve, and how you do it. Find out what they are in today’s Mindset Monday.

Last week I shot a long form live video with Tim Smith and David Childers, and as soon as it finished, I started getting requests for one specific excerpt. I’m happy to deliver it as today’s episode of the Tom Ferry Podcast Experience. Tim Smith has already closed $300 million in sales in 2021, so anytime you can get a mega-producer’s take on things, it’s worth listening. And in just about 15 minutes, we cover many of the most pressing topics in our industry today: The fundamental baseline for success as a real estate agent How to overcome the “Even if I sell, where would I go?” dilemma The changing definition of “listing appointment” The one question you should be asking every homeowner today And much more! Don’t miss this one. In this episode, we discuss... 0:35 – The fundamentals that are absolutely REQUIRED in today’s market – AKA why you can’t complain if you’re not doing the work 2:04 – Tim says “Let me move the chain a little bit” when it comes to listing appointments 3:11 – Who are the “Research Phase” sellers in your marketplace? 3:34 – How to solve for would-be sellers who can’t find anywhere to move 6:43 – The new appointment format that gets listings today 8:04 – Tom role plays Expired follow up – and Tim thinks a new career path might be in Tom’s future 9:35 – “You really are now an advisor” through a “gruesome experience” 10:49 – If there’s a time to take a risk, it’s on THIS type of properties 12:23 – The one question you should be asking every homeowner today 13:18 – My bold prediction for a commission-killing trend emerging in the next 3-4 years 14:39 – This is going back to what everybody says... Realtors are lazy, right? 15:40 – Tim’s take on what top agents are doing now

Life doesn’t happen in the hallway. It happens by continuously opening doors and closing doors. Don’t let yourself get stuck in between. Find out what I mean in today’s Mindset Monday.

Today’s podcast is practically a free, highly tactical, 90-minute class from two of the world’s premier experts in digital marketing! You’ll probably want to listen to this one several times and definitely share it with your virtual assistants or whoever handles your marketing. I’ve got Dennis Yu, who arguably knows more about the back end of the digital landscape than anyone, along with our own Jason Pantana, talking all things digital marketing. Dennis shares his own approach to content distribution that simplifies the whole process and costs next to nothing. (You should definitely “R&D” it – rip-off and duplicate.) He also: Explains his “Dollar a Day” methodology Shows you how to rank higher in search results Weighs in on new social platforms and whether or not they’re worth your time Defines “link juice” and explains why it’s more important than ever Not only all that, but Dennis reveals the perfect place to hide a dead body. (You won’t want to miss that!) In this episode, we discuss: 1:14 – Dennis introduces himself and his extraordinary background 6:18 – Digital Plumbing: How to make good decisions based on math 8:15 – Why your Google Tag Manager is insanely important 12:05 – Another reason why video is essential 18:40 – What to train your VA to do – and how to stop wasting great content 23:16 – Reframing paid ads as “social postage” + Dennis describes his “Dollar A Day” approach 30:18 – Would you quit the gym if you didn’t get six-pack abs in one workout? 32:04 – How your social media impacts your Google search results 38:20 – A master class in cross-posting in 40 seconds 42:58 – Why “Link Juice” is what makes the real magic happen 52:05 – Dennis reveals a fantastic hack to gain location authority 1:01:10 – Should you – as an agent – be on Clubhouse? Dennis weighs in. 1:05:01 – What about TikTok? (Hint: You don’t have to sing and dance.) 1:10:22 – Let’s talk SEO 1:16:17 – How to hook viewers into your video right from the start 1:24:35 – Closing thoughts from Jason – what YOU should do with this information 1:26:00 – Why buying email lists can be a fatal mistake

Joy, ecstasy and happiness are within reach... if you’re feeding your brain good thoughts. Find out how to get them – and avoid getting stuck in a rut – in today’s Mindset Monday.

On today’s episode, my VP of Marketing Keri McGhee and I “nerd out” on some important changes you should be aware of – changes that could significantly impact your ability to promote your business online! From ADA compliance issues to Google’s ever-evolving landscape to a monumental new wrinkle in Apple’s iOS, we cover it all and provide advice on how to best proceed. We also give some insight into our own marketing practices, including the backstory of why we just completely redesigned and revamped our own website. Click here to access the Google Core Web Vitals Keri mentioned.

Marie Kondo says to throw material goods away if they don’t “spark joy.” But what about your influences and social feed? In today’s Mindset Monday, I’m proposing a “social cleansing” to eliminate the sources that drag you down... so you can perform with your best energy at all times.

Today’s Tom Ferry Podcast Experience gives you a sneak peek inside our BluePrint event from back in March! For this particular segment, I assembled a panel of three expert listing agents – and they didn’t hold back. In fact, they revealed many of their best secrets for getting listings in today’s ultra-competitive marketplace, and you can hear it all on today’s episode. Catch tips from Oklahoma’s Edna Kimble, Karl Phillips from the Atlanta area, and Claudia Cornejo of Herndon, VA, including: · How to get the inside scoop in your neighborhood · How to dominate Expireds through text messaging · Social media strategies to maximize engagement and create listing success And more! If listings are as difficult to find in your market as they are most places, this is one episode you can’t afford to miss.

Achieving ambitious goals takes more than just hard work. It means looking inward at your behaviors and figuring out four simple categories. Find out what I mean in today’s Mindset Monday.

If you’ve ever wanted to be a fly on the wall of an unfiltered conversation among two industry heavy hitters, today’s Tom Ferry Podcast Experience is for you. I’m joined not only by Coastal Orange County Rockstar team leader Tim Smith of The Smith Group......but also investment property superstar-turned South Bay residential Rockstar Andy Dane Carter! We cover a lot of ground, including: -Why these two joined forces -Their outlook for the future of real estate -How to get listings in today’s uber-competitive market -“The most weird and odd scenario” Andy recently experienced -Why Tim still sees more opportunity in the ultra-luxury market I’ll also give you 6 steps to create a defensible position in today’s marketplace. Don’t miss this one!

I love that you’re curious and committed to exploring new ways of doing business. But don’t make the fatal mistake of letting that get in the way of the real work to be done. Watch this to find out what I mean.

Hopefully by now you know my stance: Video is an absolute must in your business. Yet for many, stepping front of the camera is still extremely frightening. If you’re in that category, today’s Tom Ferry Podcast Experience is perfect for you. (You’ll actually want to watch or listen to it several times.) Today’s guest is The Queen of Becoming “Camera Ready”– Patricia Stark. She overcame her own fears and now helps others – including celebrities and well-known businesspeople – conquer their camera shyness. And in today’s episode, we cover the root cause of camera fear, how to come across more “human” in your videos, how to turn nervous energy into a positive, and much more! Be sure to pre-order Patricia’s book, too, coming in September! In this episode, we discuss... 2:22 – Who is Patricia Stark? 6:20 – The root cause of camera fear 9:19 – Are you listening to the angel or the devil on your shoulder? 11:13 – Many celebrities once had the same growing pains you might be feeling 12:54 – Patricia’s checklist to “crush it” on video 17:04 – Why it’s essential to have a plan before you start shooting 19:37 – How being “just like a pilot” makes shooting videos easier 22:50 – Are your videos “sexified”? 25:41 – Adopt the QVC mindset to connect with your viewers 31:10 – “Just be a teacher” 37:27 – Train your brain to create stories to draw in your viewer 41:57 – What is Calmfidence? 50:55 – How Patricia starts her day with gratitude and clarity 53:34 – Learning valuable life lessons from iconic actress Helen Hayes 56:20 – “When you face the fear, the death of fear is certain” 1:02:30 – As we sign off, Patricia adds one final HUGELY IMPORTANT piece of advice for today’s virtual world!

Are your routines leading you toward your goals or pulling you in the wrong direction? If you’re not achieving the results you desire right now – in the single greatest real estate economy in our lifetime – it’s time to check your routines.

Video is... intimidating. Video is... uncomfortable. Video is... time consuming. And oh yeah, one more: Video is... ABSOLUTELY ESSENTIAL to your business! I’m talking all things video on today’s Tom Ferry Podcast Experience. I’ll start by making a case for why you NEED to go all in on video, and then I’ll give you 10 ideas for videos you should shoot now! Whether you’re still working up the nerve to hit that red RECORD button or a video veteran, I’ve got tips you won’t want to miss in this episode. (For instance, are you using TubeBuddy and Quora as content idea generators? I’ll show you how.)

We’ve all been tested over the past year, and for many, these trying times have revealed who we really are – both good and bad. The question in today’s Mindset Monday is how do you tap into that good and leave the bad behind so you can grow from the experience?

Do you set appointments with yourself? Tom Toole does, and as a result, he went from being “stuck” at 35 deals per year to 355 closed transactions in 2020 – over the span of about 11 years. He’s my guest on today’s Tom Ferry Podcast Experience, and if I were you, I’d make an appointment with yourself to watch (or listen) to this episode multiple times. If you’ve ever wanted to hear straightforward, real-world advice direct from a top-producing agent, this podcast is exactly what you’ve been looking for. We cover everything from the importance of daily disciplines, to mindset, to video ideas, to tech tools he uses and much, much more. We also “role play” quite a bit so you can see how Tom’s mastery of scripts and objection handlers in action. Don’t miss out on Tom’s expert insights into running your real estate business efficiently!

Excuses are easy. You can keep using them to dwell on challenges past and present... OR you can grab your life by the reins and take control of your future. If you’re making excuses instead of creating the life you want, I strongly encourage you to watch or listen to today’s Mindset Monday. It’s time to stop being the victim and start being the victor.

Listening to the fascinating insights that board-certified functional medicine practitioner Pam Jacobson shares on today’s podcast, I can’t help but recognize how many similarities there are between maintaining positive health and running a successful business. No matter how much you know, you must implement what you’ve learned. You’ve gotta walk the walk and do the work. Then there’s the importance of a powerful morning routine and tracking and measuring your progress. Pam and I cover a lot of ground, too... Anti-aging, bigger issues Pam sees on the horizon as fallout from Covid, the vaccine, meditation and app recommendations, probiotics, exercise, and oxygenation. PLUS... why TRANSITIONS are more important than ever right now! If you’re at all interested in your own health, prolonging your life span, eating right, or achieving a healthier lifestyle, this is one episode you cannot miss. Connect with Pam here: https://www.thehealingsanctuaryoc.com/pam-jacobson/

Are you taking for granted the time you have left on this planet? Not being grim, but you don’t have as much time as you might think. Now is the time to leap into action and get after your goals. Find out how this message was hammered home for me in today’s Mindset Monday.

Byron Lazine runs teams in Connecticut and Florida, he’s a well-known podcaster, he’s an entrepreneur and owner of a media company, he’s a content-creating machine and he masterminds regularly with many of the best in the business. So maybe it’s not all that surprising that he’s one of the first “repeat” guests I’ve had on the Tom Ferry Podcast Experience! In today’s pod, we get into the nitty gritty of team accountability, what marketing is working now, Byron’s favorite tech tools, how to avoid irrelevancy, and much, much more. As Byron says in this episode, “It’s time to stop playing small.” Come see how he learned that lesson and the steps he’s taking to grow in today’s opportunity-filled market.

What did you learn from the pandemic? In today’s episode of Mindset Monday, I share the lessons I learned from the pandemic and help you frame your mindset to scale yourself and your business. Life is really short to not learn from our past mistakes, start moving forward now! Listen to today’s episode to discover how you can start to step up and get out of your comfort zone

Are you moving forward with data or are you stuck when faced with the question, “How’s the market?” The March 10th episode of This Week in Housing covers the latest data on housing rates and inventory data. I was joined by David Childers from Keeping Current Matters to give you powerful insight on housing data and provide you actionable steps to communicate it with your community! Don’t get stuck on the information and start guiding your clients through the data so they can make the best decision and fall in love with their next home. Listen now to discover how you can move the needle and start creating an impact with your community through powerful data!

Do you have the skill set to grow your business? In today’s episode of #ThrowbackThursday, Gary Vaynerchuk and I talk about the important skill set and actions every real estate agent needs to take to scale their business in this current market. It’s not the time to freeze in your growth, listen to today’s episode to discover innovative ways to move the needle!

You don’t have enough cash! There... I said it! In today’s episode of the Tom Ferry Podcast Experience, not only do I remind you of this, I also share 10 powerful ways for you to increase your bottom line! I’m giving you solutions and actions for you to pick up and move the needle in your business! This keynote was taken from last year’s Success Summit where we went ALL IN on how you can take it to the next level in real estate! It’s not too late to start and generate more revenue and start improving your finances. It only matters that you start now and implement these important actions! Don’t delay this any longer. Listen to today’s episode now!

Are you following up on your goals? In today’s Mindset Monday, I share two paths that most people follow in life. Whatever path you choose, I remind you that you just have to start! Certainty is the most powerful component that will help you be in action, make money, and learn. Watch or listen to this message and decide which way you need to go…

Are you too focused on how many likes you have? Remember my friend, it’s all about sharing meaningful content with your audience. In today’s episode of #ThrowbackThursday, I give valuable tips that will build trust with your clients. Don’t get caught up in the vanity of the social media game. Focus on creating value and building trust!

The best dream team is getting to work alongside your partner, and today’s guests share the advantages of working with the one they love! In today’s episode of the Tom Ferry Podcast Experience, Lily and Chad Moore from Dallas, Texas join me to talk about the advantages, growth, and lessons learned from working together! Lily is the face of Lily Moore Realty and shares how she loves working with her community, while Chad uses his corporate background to maintain and grow the business. The result? They closed 2020 with 213 units sold with $70M in sales volume and $1.8M in GCI! Listen to how Lily and Chad were able to pivot and truly connect with their values by showing up for their community and not losing communication with them! We cover the systems they use, the journey of growth they both had to make their business a reality, and they reveal what it truly means to be a team! If you want to know the important basics of working in a team with your partner or need some tips on showing up for your community, then you don’t want to miss this episode!

It’s NEVER going to be perfect! Don’t allow your inner perfectionist stop you from learning, growing, and showing up for yourself and your tribe! In today’s episode of Mindset Monday, I want you to really remember that it’s never going to be perfect. Listen now to find out how you can push aside this perfectionism habit and create action! Step into action and just do the work!

How are you talking to people about the latest data in the housing market? Do you shrug your shoulders and hide your head under the sand or do you inform them with certainty that is backed by data? The February 24th episode of This Week in Housing covers the latest data on the economic growth, current household debt situation, and home equity! I was joined by David Childers from Keeping Current Matters to give you a more in-depth look at what’s really going on in the market and provide impactful scripts for you to communicate to your clients through video! Make an impact in your market by keeping people informed with data that moves the needle and ultimately builds trust! So, if you’re ready to move with certainty and stop hiding your head in the sand, listen to today’s episode!

When change confronts you do you freeze or do you see it as an opportunity to thrive? The world is constantly changing and it’s up to you to work outside the box! In today’s episode of #ThrowbackThursday, I’m sharing actionable steps for you to implement when you feel that frozen feeling taking over. Take care of your business when change approaches you and face it head-on!

Do you implement gifting into your business strategy? I’m not talking about gifting when closing a deal or when a client buys their house. I mean gifting with the intention to impact when people least expect it. In today’s episode of the Tom Ferry Podcast Experience, I talk about all of this with my guests, John Ruhlin, author of Giftology, and Glennda Baker, Rockstar agent from Atlanta. John, who is a leading authority on maximizing customer loyalty, shares how gifts can create connection, trust, and opportunities. Glennda also shares how she has incorporated John’s golden nuggets with her community and clients. Today’s episode is all about radical generosity and we go deep on how John discovered the impact of gifting, why Glennda’s food philosophy on gifting food works, and how you can improve on your gifting mistakes for the next time you want to create trust with your customers! If you truly want to show up and make a positive difference in your business and community, then this episode will help you make better decisions when it comes to improving your gifting strategy!

It’s not the time to run! What’s your first reaction when you read a headline that scares you or a listing that didn’t go as planned? Do you run or do you move forward by doing your research and moving forward with certainty? For today’s episode of Mindset Monday, I want to remind you of 3 things you should focus on to remain on track while achieving your goals. Find certainty in the unknown and strive to deliver value when doubts begin to creep in your schedule!

It’s time to let go of what happened and move forward! I always talk about controlling your narrative and mindset, so you can continue doing the work of making your calls and shooting your videos. Today’s episode of #ThrowbackThursday is all about hitting the go button and making that necessary tweak in your mindset and schedule. Winter is here and it’s up to you to breathe motivation into your practices to get you going! What adjustments do you need to survive this current situation?

Move forward with Spencer Rascoff’s enriching business lessons! This particular episode with Spencer Rascoff has been a long time coming! We originally planned to record with Spencer since March of last year, but as you all know...COVID happened! Well, guess what? For today’s episode of the Tom Ferry Podcast Experience, Spencer and I FINALLY were able to coordinate our schedules to share powerful golden nuggets for you to pick and choose from his insightful experience. Spencer reveals the 3 biggest lessons he learned from top leaders of the tech industry which we can all adapt for our own business! We also go deep on Spencer’s journey after leaving Zillow and starting dot.la, a tech-focused news site, and how he had to pivot his business model after COVID-19 hit. Spencer and I go over this and more on today’s episode, so if you’ve been wanting to look deep on how a serial entrepreneur works with others to start, grow and develop a company, then today’s episode is for you! Listen now!

Perfection is not your aim! That’s right. It’s all about progress and for today’s Mindset Monday, I want to remind you that progress is the result of being in action. If you’re getting stuck on doing the “perfect” video, stop and just get it out there! Don’t miss out on the waves of opportunity. Progress should overrule perfection! Step into inspired action now!

Are you controlling the narrative with data? The February 12th episode of This Week in Housing covers the latest data on forbearance, news on what’s going on in the market, and recommended scripts for you to share the important metrics to your clients. It’s all about calming your clients with data, so I’ll ask you again, how are you controlling the narrative? Don’t panic, take the time to listen through and talk about the reality of what’s happening now. Your clients want to be informed and guided by your knowledge. Step in and share the truth of housing prices, forbearance and answer your clients’ valid questions on what’s going on with the market. Next time someone asks you, “How’s the Market?” share with them the data we’re sharing today!

How do you react when life gives you a setback? I’m reminding you that setbacks are life’s opportunity to reestablish our goals! In today’s episode of #ThrowbackThursday, we need to quickly react and find ways to make our goals happen. There’s still so much time for you to achieve something fantastic! So remember this the next time you’re dealt a setback and recommit your goals to make them happen.

What’s stopping you from scaling your business in 2021? I really want you to think about this question because I’m going ALL IN for today’s Tom Ferry Podcast Experience episode. I’m asking you the 14 questions you NEED to answer to scale your business in 2021! Topics include branding, building trust, profits, savings, and more! Businesses need to be examined, especially now in the current economic Darwinism that we’re living in. If you’re not stopping to look at what you’re doing and then pivoting to provide solutions, someone else is going to come in and take away your opportunity to build trust. Let’s examine your business... listen to the questions and answer them as honestly as possible! Let’s go!

What inspires you to stay in an energized state? In today’s episode of Mindset Monday, I’m asking you to not quit on your goals. My friend, Dr. Daniel Amen shared with me that it’s all about the tiny habits. So start with that tiny little habit of saying, “Today is going to be an amazing day!” or even stretching for five minutes! Your head can be a scary place to be, but it’s all about those small habits that will make it better. What tiny habit is going to help you move forward? I would love to know how you’ll start your day!

It’s never too late to start putting in the work for massive growth! In today’s episode of #ThrowbackThursday, I’m sharing 7 powerful steps for you to hit the ground running! I encourage you to use them to really develop and grow your business! It’s so crucial to give it your all when being in this momentum state… don’t allow yourself to lose traction!

These Rockstar agents are driving revenue in difficult times! To celebrate two years of the Tom Ferry Podcast Experience, I had to invite my good friends and Rockstar agents, Eileen Rivera, Sr. Tom Ferry Coach from Long Beach, Lisa Doyle based outside of San Francisco, Treasure Davis from Colorado Springs, Colorado, Glennda Baker from Atlanta, and Deb Bly from Texas. These Rockstar ladies had 500 listing appointments collectively in 2020, and they reveal their own blueprint on how they’re killing it during this new market! First of all, thank you for listening to every episode and I wanted to give you the best for our second year anniversary! These agents know their market, they study it, and they love serving their people. I highly recommend you take notes, because these ladies share helpful insights on how they’ve been delivering value to their customers during COVID and how they pivoted. It’s all about knowing your market, understanding who you’re communicating to, and how to secure those listings! We’re giving you the roadmap to generate those listings, so don’t miss this episode to learn how!

Are you doing the work? When you set an intention, you have to be willing to go ALL IN on better routines and disciplines. For today’s Mindset Monday, I share the lessons I learned while reading Do the Work by Steven Pressfield. Stay in action my friends, set your goals, and actually execute them! You have the opportunity to go after what your life and business deserve, so why not take that risk by betting on yourself?

Have you been slowing down in these past weeks? I hope you haven’t, but if you feel you’re unhappy with your pace, then listen to today’s #ThrowbackThursday episode where I share 3 powerful actions to set your 2021 on fire! It’s not too late to write down those short term goals or define your schedule to achieve them! Listen now to maintain momentum and make 2021 your #BestYear Ever!