The Tom Ferry Podcast Experience

Being a great leader requires many skills and components to succeed with your team and business. In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with Mary Lee Blaylock, President and CEO of Berkshire Hathaway HomeServices California Properties. As one of the most respected and knowledgeable leaders in the real estate industry, Mary Lee shared a vast insight into successfully starting, growing and taking your real estate business. Mary has an extensive and amazing real estate career, from being Vice President of Edina Realty Inc. to Vice President of HomeServices of America to her current role in Berkshire Hathaway HomeServices. She opened up about her first year of real estate and the hurdles she had to overcome to grow her real estate career and being a young woman and leading a team of older real estate professionals. In this illuminating conversation, Mary Lee provided her valuable insight on working smart, how to become a great leader, and preparing your team to be ready to pivot for any upcoming changes that the market can present. As a powerful leader, she also shared how she manages to focus her time as a wife, mother, and CEO. We also covered the importance of learning the inside out of the company you are growing, refining the skill to say no, and developing your career in your company. If you’ve been thinking of taking the next step in your career or opening your own business, then this episode is for you! As always I took a bunch of notes and I know you will too, so share with me what golden nuggets you’re taking from Mary Lee to take your leadership skills to the next level.

Stronger financial health is within your reach… With 2021 goal-setting season fast approaching, I want to discuss two topics you should keep in mind when creating your 2021 goals and business plan: Debt you want to pay down Savings you want to accumulate Once you identify those vital financial figures, you can start setting objectives for your year. And in today’s #TomFerryShow, I’m giving you five ways to achieve more financial strength and stability in the coming year. It’s time to stop worrying about your finances and start building the financial future you desire.

No one really cares that you’re tired… For today’s episode of Mindset Monday, I’m being honest with you. No one cares that you’re tired and don’t feel like making that call. The only person who will be affected by this is you, so follow your schedule and take on your day with inspired action. You never know how it will transform your future and bring you life-changing relationships! You set your calendar. Now it’s time to follow through and create the magic.

What are you doing to build and cultivate trust with your customers about the current market? The October 21st episode of This Week in Housing covers the latest data on forbearance and inventory of the current market. I was joined by David Childers from Keeping Current Matters, as well as Genelle Geronsin, Rockstar agent from Orange County and Tom Toole, another Rockstar agent from Philadelphia. We covered data on how U.S. households have used their stimulus check and why the current reality has made many of them reevaluate their current housing situation. Genelle and Tom T. shared powerful scripts on how to use these data points to your market and help them make the best decision to move up. In this episode we also talked about key points of working with millennial buyers, sharing the current housing market inventory and how to talk about forbearance while letting your clients know about their many options! Continue building your trust as the knowledgeable agent of your market by informing yourself with the correct data around the housing market and remember to keep your clients informed!

Who do you want to be? In today’s episode of #ThrowbackThursday, I’m sharing important daily disciplines I talked about in the beginning of the year. We’ve come a long way and experienced difficult times, and now we know that it’s so necessary to stick with disciplines that will help us keep taking the next step forward. What area do you need to focus on? Maybe it’s getting more sleep or being consistent in a morning routine. Whatever the case may be, I encourage you to focus on your disciplines! Finish 2020 with everything that you got!

As a leader, how are you creating and cultivating trust with your organization and clients? In today’s episode of the Tom Ferry Podcast Experience, I have the honor of talking with Adam Contos, CEO and Board Director of RE/MAX. As a leader who is responsible for providing strategic direction on all aspects of major RE/MAX corporate decisions, he shared with me vital advice on growing your organization and responsibility within your organization. Adam provided golden nuggets on leadership, the accountability leaders have to cultivate trust within their organization, and to not stop the hard work when rough times are approaching. He also covered the importance of seeing business as a marathon and not a sprint, a reminder we all need to listen to again and again! We also covered the leadership philosophy, measuring your impact, and why you need to push aside excuses when starting video. If you’ve been looking into acquiring a new organization, obtaining the CEO title or simply developing your leadership skills, this episode is for you! Listen and don’t forget to take notes because I know I surely did!

Do you want more listings? Obviously. Do you want to make conversion easier and more natural? Obviously. Do you want your brand to do the heavy lifting of attracting new clients to you? Obviously. Do you want consumers in your market to view you as the “go-to” expert? Obviously. Then it’s “obvious” to me that you need to watch today’s #TomFerryShow, where I’ve basically laid out your Q4 To-Do List with four year-end actions to help achieve these goals. Don’t miss it… Obviously.

What do you need to do better? Take the time to really question yourself and see what area of your life you need to work on and show yourself love to finish this year strong. For today’s episode of Mindset Monday, I want to challenge you to go deep and face the challenges you’ve been facing. Is it your relationships, or respecting your boundaries or maybe it’s dealing with procrastination. Whatever the case may be, go after that one area and show up for yourself. Time is running out, so start now and finish strong!

This year has been filled with so many challenges and opportunities to face them head-on. In today’s episode of Throwback Thursday, I’m sharing 5 important actions you need to take and continue to take to finish this year as the dominant agent of your area. I know you’ve been through so much, and you have to remember to keep doing the work to move your business and life forward. Take the time to choose two or three actions you need to do more and share it below in the comments!

Are you being the educator of your market and informing your clients of current conditions? In today’s episode of the Tom Ferry Podcast Experience, I have the opportunity of talking with Ivy Zelman, CEO of Zelman & Associates and a highly respected thought leader for housing and housing related industries, to talk about the current market. Ivy provided an in-depth analysis of the pre-Covid market and the current migration patterns that the current millennial and boomer segments are making. She also provided valuable insights on how to communicate the latest data of forbearance to your clients. We also covered who the pandemic winners and losers are and why you need to go all in on being the educator for housing. From looking into the current migration patterns that affect remote working to joining the big cities, Ivy and I went deep on all of these topics for you to take the data and lead. As always I took so many notes, that I know you’ll be prepared to be the trusted agent of your area once you’re done listening to this episode!

Hear that clock ticking? Only 80 days left in 2020… and it’s time to finish strong! That’s why today’s quick #TomFerryShow is sharing three basic steps to: Gain total clarity on what you can – and will – achieve Ramp up your intensity Get you hyper-focused on what matters most …All so you can finish the year strong and start 2021 full of momentum. Let’s put your plan in place, together.

What are you doing to start the day? In today’s episode of Mindset Monday, I talk about taking important steps to build an extraordinary morning routine that will help you set the mood for the rest of the day. Let’s be honest with ourselves, are you hitting the snooze button or going all-in on your day? Challenge yourself to begin a new strategy that will take you further!

How are you stepping up as the educator in your marketplace? The October 7th episode of This Week of Housing covers your questions on the latest news of housing recovery, unemployment numbers, and how the real estate industry will be affected by the presidential election. I was joined by David Childers from Keeping Current Matters, as well as Carlton Bell and Johanna Fatheree, Tom Ferry Coaches and Rockstar agents! We covered why you need to become the educator of your marketplace and shared important scripts to use with your clients. As the trusted agent of your area, you need to be backed up by real data and real facts! In this episode we also shared valuable key metrics on mortgages in active forbearance and helpful scripts on how to get more listings! Step into your full potential to help and inform your clients about the current market so they can make the best decision!

Are you making your calls or have you been letting it slide? In today’s episode of #ThrowbackThursday, I’m taking you back to an important podcast episode that is still relevant today! Making your calls is crucial, now more than ever so you can schedule your virtual meetings or home tours. And it all comes down to your work environment. I recommend taking these key tips and exercises to implement them to your current hour of power! Take the next step to motivate yourself to pick up that phone and make more calls!

How are you framing your perspective when faced with the situations 2020 has presented us? In today’s episode of the Tom Ferry Podcast Experience, I have the honor of hosting my good friend, Joseph McClendon III to talk about reframing your perspective and positivity to achieve success. Joseph previously spoke at this year’s Success Summit and shared so many golden nuggets on the power of mindset, and this podcast episode is no different! He went deep on the 60/20/20 formula to become a megapreneur in 2021 and the three powerful P’s that will help you change your perspective! We also covered a simple yet important formula to conditioning changes that will help you move forward during these hard times. From advice on how to build a strong self-esteem to improving your health and vitality, this conversation is filled with so many important lessons! Take out your notebook and get ready to write some notes after you listen or watch this powerful episode!

Chances are you’ve devoted a lot of time to setting up your profiles on all the big real estate websites. But are you overlooking the second most-popular website on Earth? If so, you need to fix that. But don’t worry… we’ve got your back. Jason Pantana returns to guest host today’s #TomFerryShow, sharing 4 Ways to ‘Crush It’ on YouTube in 2021, including: The most important detail about how often to post YouTube settings and branding opportunities you might have overlooked A powerful tool to help you identify video topics and keywords And more! With YouTube sitting immediately behind Google as the world’s most trafficked website, you can no longer ignore it. Don’t miss these tips… Listen now!

How many times have you struggled with getting up in the morning? In today’s episode of Mindset Monday, my good friend Joseph McClendon III joins me to share 5 golden actions that will help you to wake up and get up in the morning! The more you use these actionable tips, it’ll become easier to take on the day and get to do the things you love the most! So, what do you get to do today?

How do you focus on your business and life? In today’s episode of #ThrowbackThursday, I want to share a powerful conversation I had with the legendary Gabby Reece. She’s succeeded in everything from being a Beach Volleyball champion to modeling, and being an entrepreneur. Gabby shared so many golden nuggets on taking action to overcome obstacles and how losing is part of winning! If you’ve been looking for helpful ways to manage your time and business without sacrificing yourself, then listen to today’s episode!

What are the top 3 lead sources that bring you the most listings today? In today’s episode of the Tom Ferry Podcast Experience, I’m sharing a session from this year’s Success Summit and giving you 7 powerful listing strategies to move your business forward! I went into great detail explaining each strategy and revealing helpful actions to apply while using these strategies. It’s so important to apply new approaches to expand your lead sources, especially during these hard times. While you listen to this episode, I want you to also set a lofty goal for the number of appointments you want in the next 16 months. Move the needle by thinking of this number while you choose two or three listing strategies to help you get to the next level. Dominate the next 16 months by being listing focused. Remember, have an open mind - you’re not going to win the listing game if you play defense!

There’s no question listings are at a premium right now. And how’s that make you feel? Does it feel good to have no listings and no clue where the next one will come from? No. It’s uncomfortable at best. Considering you’re already outside your comfort zone, why not stay there to overcome that challenge? In today’s #TomFerryShow, I’ve got one simple idea you might find “uncomfortable,” but it will help resolve the “no listings” dilemma you’re already in. Wanna know what it is? Listen now!

It’s not about using a magic formula, it’s all about the journey. In today’s episode of Mindset Monday, I share how we must push aside the false idea of the quantum leap. It’s all about doing the thing that gives you the power to adjust and work with passion during your journey. Work your face off and stop looking for the quantum leap!

Have you been feeling stuck on how to grow your business? In today’s episode of #ThrowbackThursday, I want to share a snippet from a podcast episode where I covered 6 powerful yet simple strategies to help you grow your business. Although this particular episode was released in the beginning of the year, these strategies still ring true for taking your business to the next level. I highly encourage you to choose two or three strategies and see how they can help you move the needle!

Can the next 16 months be the best of your career? In today’s episode of the Tom Ferry Podcast Experience, I’m sharing a session from this year’s Success Summit and revealing the growth model for beating the market! Throughout this session I went step-by-step and shared all the winning strategies that many Rockstar agents and fellow coaching clients have used to overcome the trenches that have been 2020. I also share powerful tools to take your business to the next level and help you kick off 2021 with a bang! What are you committed to doing in the next 16 months to move your business forward? While you listen to this podcast episode, I want you to be honest and write down any adjustments you need to make to succeed and bridge the gap!

There’s nothing more instrumental to your success than making your calls consistently. But things come up. You have clients to serve. And honestly, sometimes you just don’t feel like it. Too bad… those are all just excuses. On today’s #TomFerryShow, I’m giving you 3 simple tips to overcome the resistance and get you on the phone, booking appointments more consistently. One of the three is something you might’ve never thought of before. Unless you’re making your calls without fail, you need to watch this episode.

What’s inspiring you to move forward? In today’s episode of Mindset Monday, I’m asking you what is the fire that will fuel your success during the 101 days remaining this year. We’ve experienced so many obstacles just in the last couple of months, which have taught us that we can overcome anything. How will your mindset strengthen your commitment to make the best out of these last days?

How are you moving your business forward? The September 18 episode of This Week in Housing covers all the latest data on mortgage payments, housing market recovery and how to share this vital information on your social media channels. Jason Pantana, marketing guru and lead speaker of Marketing Edge, and David Childers from Keeping Current Matters co-hosted today’s episode. They both covered interesting data on the projection on future home prices, powerful marketing strategies to establish yourself as the trusted agent, and sharing what the experts are saying about the latest home buying activity in the country. Take out your notebook and choose one or two tips to get this information out there and don’t forget to download your slides!

How do you stand out from the rest? In today’s episode of #ThrowbackThursday, I’m re-sharing an important conversation with my friend and marketing expert, Marc Davison, Chief Creative Officer of 1000watt to bring you all the necessary tools and steps to take your branding to the next level! He also shares with me the core marketing elements every agent needs to do, and how creating and expressing your worldview will create trust with your clients. Take the time to write down some notes and choose one or two ways to develop your marketing, so you can stand out from the competition!

What are you doing to step up and stand out in our current reality? In today’s episode of the Tom Ferry Podcast Experience, I’m sharing a session from this year’s Success Summit and revealing the 8 actions you need to take to become the agent of the future. This year’s Success Summit was better than it was ever before, and I went all in on helping you become the best agent for this market. While you listen to this episode, I want you to take the time to check off which actions you’re excelling in and circle the ones you need to work on. Take some notes and get creative on how you can move your business forward. I want you to be honest with yourself. Where do you need to lean in and make improvements? Our current reality has shown us that we need to adjust ASAP! Time is not waiting for us and we need to be innovative to adapt. So, what step in this 8 action strategy do you need to work to become the agent of the future?

Let’s say you need to know something immediately. Where do you turn? Google, of course. The same holds true for consumers trying to find the right agent for their next move. Which means when they conduct that search, you need to have positioned yourself to show up as the natural best choice. That’s what todays #TomFerryShow – guest hosted by Jason Pantana – is all about. 6 Tips to “Google-Ready” Your Business for 2021 will show you: How to control the critical first impression The seemingly small details that make a big difference SEO tips and tricks We’ll also expose you to a few “must-have” tools and apps you should be using to better understand the customer’s journey and improve your search rankings. Don’t miss out!

Are you taking the right steps to become your market’s dominant listing agent? For today’s episode of #ThrowbackThursday, I’m taking you back to last year’s Success Summit to cover important Listing Attraction Strategies to help you grow your business! I highly encourage you to choose one strategy that will help you be on track to success. Take notes and keep applying each one along the way! Let me know which strategy you’ll be using to take your business to the next level!

Taking the next step in your real estate career is to go all in and invest in every aspect of your business. In today’s episode of the Tom Ferry Podcast Experience, Sarah Desamours, Rockstar agent from Miami, Florida joins me to talk about being a luxury real estate agent and investing time, energy, and quality to her business and clients. Sarah is a skilled communicator and negotiator and ensures that in every transaction, she can find creative ways to help both her buyers and sellers. Originally from Montreal, Canada, Sarah has made Miami her home and excelled at building a global network. She shares how she switched lanes from mortgages to real estate once she became a single mother. Sarah innovated and went above and beyond to close her first year with $2 million in listing sales. With her powerful social media and marketing strategy and eye for investing her time to enhance her customer service, she shared with us the step-by-step guides she provides to her buyers and sellers. Grab and a notebook and pen... you won’t want to miss this amazing episode!

Information overload. Ever experience it – like maybe right now after last week’s Success Summit? The danger is you learn all these new ideas but then fail to act, all because you feel overwhelmed and don’t know where to start. Today’s #TomFerryShow is designed to help you overcome that. Whether you were with us last week or not, the four steps I’m sharing will help you process new learnings so you can stop thinking and start acting. Let’s get to it…

How badly do you want to accomplish the dreams you desire? In today’s episode of Mindset Monday, I encourage you to look deep inside yourself. How resourceful are you? What’s it going to take to get you into massive action? Time is running out and we both know we can’t wait for the ‘perfect’ time to start, so take action now!

Move the needle in your business with powerful strategies! I hope you’re enjoying this year’s Success Summit! For today’s episode of #ThrowbackThursday, I’m taking you back to last year’s Success Summit to cover an insightful keynote where I reveal powerful campaigns! Find two or three strategies that are right for your business and implement them so you can become a dominant listing force in your marketplace! Take out your notebook and take notes - you won’t want to miss these strategies!

The entrepreneurship path involves so many aspects and being crystal clear on what your client needs. In today’s episode of the Tom Ferry Podcast Experience, Carey Ransom, founder and president of OC4 Venture Studio, joins me to talk about what entrepreneurial traits and skills entrepreneurs need to succeed. Carey is a technology entrepreneur, investor and advisor who focuses on early stage companies in Southern California. Through OC4 Venture Studio, they provide capital and embed their top-tier operators into the startup alongside the founders to build a strong foundation for scaling, with a product that delights its users. We talk about the difference between a side hustle and a business, having an open mind to create new plays that work for your business, and the necessary steps you have to take to promote and encourage entrepreneurship! If you’re going to start your business or looking for ways to grow it, then I recommend you take notes! This episode is filled with golden nuggets on how to take your business to the next level and really zoom in on what areas of focus your business needs!

As I worked to put the finishing touches on this year’s Success Summit that starts later today, I asked coach Yvonne Arnold to step in and guest host today’s #TomFerryShow. She delivered in a big way, sharing 3 productivity-boosting apps you absolutely NEED on your phone. She’ll walk you through each one and show you how to make the most of them… so you can impress your clients with your responsiveness and get more done in less time! How many of these 3 do you already have? Find out now… Listen to the show! P.S. We included links to each app in the blog for easy access!

What would your life look like? With so many things happening in our lives, it’s easy to get sidetracked. In today’s episode of Mindset Monday, I talk about taking the time to write down how you want your life to be. Having these visions written down always helps you to move forward when bumps approach your path. So, dream big and write it down and you’ll be ready to fully live without fear!

There are so many ways for you to stand out from the crowd! In today’s episode of #ThrowbackThursday, I share 5 innovative and compelling strategies that will help you cultivate your position as the number one agent of your market! This particular keynote is an excerpt from last year’s Success Summit. What strategy will you be using to stand out?

How do you develop a strong client base that trusts you and what you have to deliver? In today’s episode of the Tom Ferry Podcast Experience, my friend and the man behind my suits, David August joins me to talk about building a loyal community with his clients through his custom-tailored suits! Since 2003, David August Heil has shaped the luxury men’s American bespoke tailoring industry. He’s dressed over 5,000 dedicated patrons including public figures like Kobe Bryant, Conor McGregor, Frank Gehry, Elon Musk, Robert Downey Jr., Will Smith and many more! David revealed about cultivating a strong friendship and collaboration with Conor McGregor and the infamous FU suit, the importance of quality customer service and product, and the new style while we all work from home. If you’ve been looking for ways to develop strong relationships with high-end clients or even offer high-quality service with your market, then check out this episode!

Few things have the ability to move the needle in your business more than social media. It’s practically free… It’s available to everyone… And it’s a fantastic way to connect with prospects and keep in touch with past clients! But here’s the big question: Are you doing it right? Or are you just guessing and hoping? You can find out on today’s #TomFerryShow, where my in-house Social Media Manager joins me to share 10 Rules to Strengthen Your Social Media Presence. We’re digging in to 10 topics covering everything from ideal posting times to how to maximize UGC (user generated content). Courtney will also share some of the tools she uses – and you should be, too – to make managing your social presence easier and more effective than ever! Listen now!

How you feel on the inside will affect your outside! In today’s episode of Mindset Monday, I talk about why you need to take actions that make you feel good inside! Find ways to help yourself feel gratitude and ready to attack every day and move forward positively in your life! What are you going to do to focus on your mindset?

How are you building confidence? The August 21st episode of This Week in Housing covers all your questions on the latest data of forbearance, home prices, unemployment and valuable tips on how to build confidence with your clients and builders! I was joined by David Childers from Keeping Current Matters, Alyssia Essig, Tom Ferry Coach and Rockstar agent, and Yvonne Arnold, Tom Ferry Coach and host of Virtual Edge. We covered important data points on the reality of forbearance, but also shared valuable steps to show up for your community through social media marketing and building confidence during this market. You have so much information and tools at your disposal, don’t waste them! Listen to the episode and choose two or three tips that fit your strategy and business, so you can move your business forward!

Position yourself to become the #1 choice. In today’s episode of #ThrowbackThursday, I share an excerpt from last year’s Success Summit. Today’s market is filled with so many different agents to choose from, and you have to stand out from the competition! I not only reveal these 5 positioning strategies, but also share so many valuable tips for you to step up your game and demonstrate the value you have to deliver! Now more than ever, you need to differentiate yourself to become the trusted agent of your area! So, what are you waiting for?

What is your relationship with your business and family? In today’s episode of the Tom Ferry Podcast Experience, my dear friends and Rockstar team, Marti and Maxine Gellens shared all the secrets that have helped them succeed in the real estate industry and their family life. Marti and Maxine Gellens are a mother-daughter luxury real estate team in La Jolla, California. As one of the top-ranked teams of La Jolla and the nation, they shared vital advice on how to balance work and family. They opened up about how they made their family business work, the changes they’ve experienced through the years, and how those lessons are now pushing them forward during this COVID-19 market. They also shared helpful marketing tips, strategies, and hiring advice to grow and maintain your team. I highly recommend listening to today’s episode two or three times and take a couple of tips that will work for you or your team!

“I don’t know what to post on social!” If you’ve ever said (or screamed) that to yourself, click the WATCH button down below right now. Because on today’s #TomFerryShow, I’m breaking down five categories of social media content you should be creating and posting on a regular basis to establish yourself as your market’s go-to real estate resource. Some of them might seem obvious, others not so much. How many are you currently doing? Listen to the show to find out

Everybody has 40% more to give! In today’s episode of Mindset Monday, I talk about how you have so much more inside you than you realize! My friend, David Goggins shared with me how everyone has 40% more! Times like these it’s hard to do four more calls or to do four more videos, but I challenge you to bring that “40% more mentality” to every aspect of your life! So, what’s it going to be? Will you give 40% more, or will you let yourself settle for less than you’re truly capable of?

How are you negotiating during these crazy times? In today's episode of the #ThrowbackThursday, I’m sharing a vital segment of day two of last year’s Success Summit with FBI hostage negotiator, Chris Voss. Chris shared so much golden advice on how to negotiate, create trust with your client, and build rapport during moments of stress. For our current time, his words are needed for you to deliver the best to your clients. Take out your notebook because you’ll be writing down so many tips for you to negotiate your wins!

Do you feel you’re in the right path? In today’s episode of the Tom Ferry Podcast Experience, David Meltzer and I talk about 5 Powerful Steps to Become the Best Version of Yourself. David Melzter is the co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency. In our conversation, David and I went through step-by-step and really dissected these helpful routines so you can choose two or three to fit your life and get you on the right track. These powerful steps include your schedule, various elements you might not consider that seriously change your life, and proven methods to achieve success. As always, I took so many notes and I encourage you to write down something that resonates with what you need now. See which steps work best for your life and grow from there.

I’m willing to bet you know this pain… You finally find the perfect property for a buyer, they get their hopes up, you write an offer, and… nothing. They lose out in a multiple-offer scenario, and you’re right back to square one. It hurts. For them. For you. For your schedule. For your bank balance. For your reputation. So let’s fix that. On today’s #TomFerryShow, I’ve got 3 tips to get your buyer’s offer accepted – and a bunch of ideas within each of those three tips. In times like these with so much competition for every property, it takes some ingenuity to separate your offer from the pack. Find out my advice in this quick video.

Do you need to meditate? In today’s episode of Mindset Monday, I talk about the importance of taking some time to take care of your mental health! If you feel you’re burning out due to overworking yourself, it’s perfectly okay for you to take a deep breath and find ways for you to calm your anxiety. I even share helpful apps that have worked for me. I challenge you to give back to yourself, so you can perform at your very best!